Survey Analysis for our Local Radio News

Bulletin

Question 1- Are You Male Or Female?From this question, we can see that the

majority of people who answered this survey were male at 60%. This is beneficial as we are focusing our radio station on males as there is more males in the group than females. It is also useful to have some females responding as they are the secondary audience so we know what they like about Radio News Bulletins to try and mix both ideas up and cater for both genders.

Question 2- How often do you listen to radio news bulletins?In this question, we can see that the majority of people who answered the question never listen to radio news bulletins. Despite this being the case, there are more than half of the people who answered that listen to radio news bulletins at least once every day or once a week. This shows us that we need to create a radio news bulletins suitable for the target audience and base it on what they want.

Question 3- What Radio Stations do you listen to the news on?

This question is quite weird as in the last question, 6 people said they never listen to Radio news bulletins but only two people in this question said they don’t. Despite finding this, we can still use this data to see what radio stations our target audience listen to. We found that a common answer was Capital with Radio One and Isle Of Wight Radio coming behind. We also got other answers in the other box such as Wave 105 and Jack FM. We will do research into some of the stations mentioned and see what they do in their bulletins.

Question 4- What do you like/dislike about radio news bulletins?

This question gives us a variety of answers of what they like and dislike about news bulletins. This question was quite successful as we gained relevant information to take forward into the planning stage of our news bulletins.

Question 5- Do you like music playing underneath the news bulletin? The majority of people who answered this question said sometimes to this question. This could indicate to us that it depends what sort of stories are used in the bulletin, e.g. serious or happy stories could have a different set up.

Question 6- How do you prefer your newsreader to present the news?

The result of this question showed us that the majority of people who answered this question preferred a slow paced bulletin with the newsreader having a local accent. We also received some helpful comments to help us have a suitable newsreader for our news bulletin such as consistent pace, audible, no annoying accent and a clear voice. All these suggestions will be taken forward and considered into the planning stage.

Question 7- Do you prefer multiple presenting voice or one consistent voice?

When asking a question of how many presenting voices people like hearing, the majority of people preferred one voice.

Question 8-Do you prefer male or female voices in Radio News Bulletins?

In this question, the majority of people have no preference to what gender the voice is. This is helpful as it means we can choose anyone and not find someone of a particular gender.

Question 9- What features of News Bulletin would you like to hear?Weather seemed to be the most popular feature of the news followed by Entertainment, Special Interests and sport. We also received comments shown on the right about having local and international news and an events guide. We will take these ideas forward.

Question 10- Any other Comments?

We put this question on the end of the survey to try and gain more ideas into what to include in the news bulletin. Unfortunately, this question wasn’t answered the way we wanted it to and we didn’t gain any ideas to take forward but we tried.

Our Findings…• All of the results we got from this survey will contribute into the planning of the

Radio News Bulletin. We did find that some people didn’t take the survey seriously meaning that our results may not be as accurate as we would have liked. • Our survey size is quite small meaning we don’t get a wide range of people’s

views meaning our majority for each question is limited and we don’t get a broad picture of what our target audience like.