34%

66%

0%0%

Do you buy music magazines?

Yes No

From the question “Do you buy music

magazines?” I found that the majority of

people I asked (66%) do not. I think this is because there isn‟t a specific magazine

they like, therefore my objective is to create

one which people will want to buy.

14%

50%

22%

14%0%

If yes, which genre do you

read?

Rock

Pop

Indie

Punk

Other

In this question, 50% of the people I asked

said that they read pop magazines.

Because of this I know that my target

audience is correct as the genre of my

magazine is going to be pop, therefore I know that people are going to buy it.

17%

29%

7%9%

8%

17%

3%10%

Do you think there is a gap in the market for a

new genre of music magazine? If yes, please

state which genres below:

No

Yes

Pop

Hip-Hop

R&B

Chart Music

Rock

Dub-step

29% of the people I asked

agreed that there is a gap

in the market for a new

genre of music magazine.

17% of people said that the

new genre should be chart

music, I originally was going

to focus on pop music;

however only 7% said there

was a gap in the market for

this. Therefore because of

this result I am going to

incorporate chart music

into my magazine as well.

The second largest

percentage (10%) was

dub-step, conclusively I

may include an article

relating to this genre to

widen my audience.

29%

25%16%

8%

8%

14%

What do you look for most when reading a

music magazine?

Pictures

Interviews

Information about gigs/concerts

Factual Information

Competitions

Reviews

“What do you look for most

when reading a music

magazine?” – 29% of

people want to see pictures

and 25% of people want to

see interviews. I will make

sure that in my music

magazine there is a lot of

images and not too much

writing to make it more

interesting. In addition for

my double page spread I

will do an interview

because that is what my

target audience want to

read. Factual information and competitions both got 8% percent each, therefore

I will not include these as

they are not popular.

89%

11%0%0%

How much would you expect

to pay for a music magazine?

£3 - £4

£5 - £6

£6 - £7

£7 +

When I asked people how much they

would expect to pay for a music

magazine, 89% of people said £3 - £4

and 11% of people said £5 - £6. In

conclusion I will make the price of my

magazine £3.99 to satisfy my target

audience. Nobody who did my survey

thought that they should pay any more than £6.

11%

22%

5%13%

35%

14%

How often do you go to concerts/gigs/etc?

Once a month

Once every few months

Once every 6 months

Once a year

The odd occasion

Never

35% of people said they go to

concerts/gigs/etc on the off occasion;

this was the highest percentage. The

second highest was 22% which was once

every few months. It has become

apparent that concerts and gigs are not

that popular therefore I will only put a small amount on my magazine about

them for the minority that do go often (11%) so that there is something for

everyone.

60%23%

14%3%

How much do you spend

on physical and download

music per month?

£1 - £5

£5 - £10

£10 - £20

£20 +

60% of the people I asked said that they

spend between £1 and £5 per month on

music and only 3% of people pay £20 or more. This tells me that people are not

too keen on paying very music for their

music. Therefore I could create vouchers

which come free with the magazine for

music, this would appeal to my target audience because then they wouldn‟t

have to spend so much.

92%

8%0%0%

How often do you listen to

music?

Everyday

A few times a week

I asked the question “how often do you

listen to music?” – 92% said everyday

and 8% said a few times a week. There

were other options such as „rarely‟ and

„never‟ however no one chose them. This

is a great result because I know that my

target audience are very interested in

music.

8%2%1%

4%1%

17%

2%

16%8%

8%

17%

16%

What brands are you into?

Ralph Lauren

RI

Mojo

Atmosphere

Per Una

Apple

Blackberry

H&M

Samsung

Sony

Addidas

Nike

The two most popular brands within my target

audience with 17% each

are Apple and Addidas.

Therefore I will get my

model to wear Addidas branded clothing to

appeal to my target

audience. Also I could

have a cover-line which

is about new apple products. Another two

popular brands with 16%

percent each were H&M

and Nike, again I could

incorporate this in my magazine by getting my models to wear this

brand to represent my

audience.

14%

15%

3%

23%

19%

3%

23%

What websites do you regularly use?

Itunes

Online Shopping Websites

Gaming Websites

Youtube

Google

Creative/Design websites

Social Networking

The two most popular

websites which my target

audience use are social

networking sites and

YouTube (23%

each).Therefore I will

create a twitter and

Facebook page for my

magazine so that they can

subscribe and keep up to

date. Also I could do an

article on “Youtubers” who

are not yet famous.

Google was also quite

popular (19%) which shows

my readers are inquisitive

so I do not want to make

my magazine too straight

forward as they might get bored.