MARKET RESEARCH / SURVEY REPORTSurvey Predictions 27/03/2014I am unsure exactly what kind of result to expect from this survey, as from my experience, the target market is based more on interests and personality than demographics, but it will be interesting to see if this is the case. At an educated guess, I would assume the main kinds of people attracted to Tale of Tales games are female, aged 12-24. Since these games are often cheap or even free, and considering how unusual and idiosyncratic the games are, I do not think the typical player will be a hard gamer.

Aim 27/03/2014The goal of my survey will be primarily to discover who the main current audience of Tale of Tale’s is. This is why I am not concerned with who I ask- the wider variety of people I ask, the more revealing will the results be. I also have the search to narrow my results to a specific demographic at a later stage. It will be interesting to find what kind of people are typically attracted to these games, and what their opinions of my posters are. Discovering the demographics of this audience will allow me to look at my target market as a whole, even if the individual respondents have yet to play any of the games in question. I can compare the results of this audience with the opposite not target audience in order to see if there is/what the difference of opinion is, and know which design direction to take.

The Result as of 02/03/2014 (86 responses) Of the people who have previously played a ToT game, the female/male ratio is relatively equal. This shows that

the attracted audience is actually split equally in terms of gender, if anything, there was more of a male majority. However, of the people that still continue to play, the female majority is clear. Considering this, perhaps I ought to aim my posters more toward the female market, as these seem to be the long term players.

The main age groups of people who play ToT game’s seems relatively consistent with those who have played, but no longer do. This shows that the game’s current promotion already attracts the right kind of audience in terms of age range, and I need to make sure that my posters continue to do this. The most popular age range that play or have played was 25-34 years, with 18-24 years then 12-17 years following closely behind.

Filtering my results to show only responses from the target audience that would be attracted to these games (female & male, 12-17 & 18-24), showed 15 total responses that included a filled in feedback form. Compared with just 4 responses from the non-target audience. This confirms my target audience, showing that there is a lot more interest there.

The opinions of my posters actually proved fairly equal throughout the overall result, target audience, and none target audience. Some of the options were definite across the board, and others were close, for which I have relied more on the target market for opinion. These are the designs that were most popular:

Criticism that I received included the following:“Some of the posters do not describe the setting or have any meaning. I imagine most posters giving me a set idea of things to expect within the game. All I got was a Elk with a mans face.”

“So far, most of these designs are very good but they look a little simplistic. Simple is good, but maybe you could add a border or vary the composition a little - like on "Fatale", "Vanitas" and "Luxuria Superbia". Maybe you could try change the perspective (e.g. use a bird's eye view) or add some sort of background, for example on "Luxuria Superbia" you could have a small library or medieval-like office filled with lots of things (old maps, compass, shells, books, etc) scattered around the room or on a wooden table - or something like that. :) It just feels like something is missing or is a bit empty from those posters in particular. I hope this helped!”

“I think you need to add a few more elements to the image for that early seventies film poster feel. A bit collage like, but drawn together in the same style.”

Taking these comments into consideration, it’s clear that I need to add more visual elements to fill up the page. Perhaps more of a background or setting, would benefit some of the designs, without taking away that ‘abstract’, ‘intriguing’ sense that many of the ToT video games encompass.

The graphs below show how I discovered my target market:When asking only male respondents:

When asking only female respondents:

When asking only under 12s:

When asking only 12 – 17 year olds:

When asking only 18 – 24 year olds:

When asking only 25 – 34 years:

Of the determined ‘target audience’: