Surface-deep beauty

15
Issue 16 Print Press Coverage from York Wallcoverings Y ork , I nk . Cincinnati Enquirer April 11, 2009 Circulation: 290,500 Espalier wallpaper from Ronald Redding Designs. Espalier, RZ3225, Bronze Age. If it seems like there’s something different about this graphic wallpaper that makes it pop to life, it’s nothing new. The design, Espalier, from Ronald Redding Designs, is printed on a surface press dating back to 1895. The method applies heavy amounts of ink that dry slowly and give patterns a handpainted look that’s less crisp than paper produced by modern print presses. Espalier - which is also available in slate blue and gold, brown and metallic taupe and camel and metallic bronze - retails for $69.99 for a 27-inch-by-27-foot roll (60.75 square feet). Available through Hoffman & Albers Interiors in Blue Ash, Nimbus Nine Interiors in Oakley and Macy’s Kenwood Furniture Gallery. Surface-deep beauty By Amy Howell

Transcript of Surface-deep beauty

Page 1: Surface-deep beauty

Issue 16

Print Press Coveragefrom York WallcoveringsYork, Ink.

Cincinnati Enquirer

April 11, 2009

Circulation: 290,500

Espalier wallpaper from Ronald Redding Designs. Espalier, RZ3225, Bronze Age.

If it seems like there’s something

different about this graphic wallpaper

that makes it pop to life, it’s nothing new.

The design, Espalier, from Ronald

Redding Designs, is printed on a surface

press dating back to 1895. The method

applies heavy amounts of ink that dry

slowly and give patterns a handpainted

look that’s less crisp than paper produced

by modern print presses.

Espalier - which is also available in slate

blue and gold, brown and metallic taupe

and camel and metallic bronze - retails for

$69.99 for a 27-inch-by-27-foot roll (60.75

square feet). Available through Hoffman

& Albers Interiors in Blue Ash, Nimbus

Nine Interiors in Oakley and Macy’s

Kenwood Furniture Gallery.

Surface-deep beautyBy Amy Howell

Page 2: Surface-deep beauty

750 Linden Ave.York, PA 17405-5166

Tel: 717-846-4456www.yorkwall.com

Atlanta Social Season

Spring 2009

Circulation 2,000,000

York Wallcoverings; yorkwall.com. Candice Olson-Sisal Twill CO 2095.

Page 3: Surface-deep beauty

Phoenix Home and Garden

February 2009

Circulation 92,239

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Tel: 717-846-4456www.yorkwall.com

Editor’s Pick

Page 4: Surface-deep beauty

New York Spaces

March 2009

Circulation 67,394

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People to know, places to go, things to see

Flocked Floral (CX1304) from Candice Olson II

Page 5: Surface-deep beauty

Whirl

April 2009

Circulation 105,400

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Feathering the NestLove the space where you live even more with 30+ ways to decorate, embellish, furnish, and make fabulous every part of your home.

Peerless Wallpaper and Blinds, 3490 William Penn Hwy, Monroeville. 412.823.7660. peerlesswallpaperandblinds.com. Paisley (NK-431) from Koessel Studios.

Page 6: Surface-deep beauty

Victoria

May/June 2009

Circulation 1,200,000

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Tel: 717-846-4456www.yorkwall.com

Of Sky and SeaInspired by the serenity of summer, we delight in the timeless beauty of the season’s perfect pair. Surround yourself with the peaceful hues of blue and white in every facet of your world.

Page 19: St. James Cottage Chic “Asian Toile” wallpaper, $35.99/roll, Laura Ashley “Suzette Floral Trail” wallpaper, $37.99/roll, Laura Ashley “Shirting Stripe” wallpaper, $39.99/roll, 800-375-9675, yorkwall.com.

Page 7: Surface-deep beauty

Country Living

May 2009

Circulation 1,626,426

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Tel: 717-846-4456www.yorkwall.com

IF 2380-Special Delivery lll Collection

Page 8: Surface-deep beauty

Akron Beacon-Journal

April 10, 2009

Circulation 122,388

750 Linden Ave.York, PA 17405-5166

Tel: 717-846-4456www.yorkwall.com

Global influences are seen in the Alligator wallpaper from Thibaut Inc.’s Texture Resource collection.

Damask prints offer tradition with a twist. Beaufort Damask wallpaper from Thibaut Inc.’s Tidewater collection.

Continued on next page

After years on the decorative outs,

wallcoverings are back in style. They’ve shed

their dowdy association with teddy bears

and tiny country prints and re-emerged in

fresh, attention-getting forms.

Wallpaper’s return has followed a decline

in the popularity of faux finishes, noted

Stacy Senior Allan, marketing director for

wallpaper maker Thibaut Inc. Maybe one

too many badly sponged walls convinced us

to leave the wall decorating to the experts.

But like faux finishes, wallpaper adds a

dimension that a plain coat of paint can’t,

Allan noted. Especially in rooms without a

lot of soft surfaces — dining rooms and

bathrooms, for example — wallpaper adds

softness and a layering effect, she said.

We talked to some leaders in the industry

to find out the latest trends in wallpaper.

Here’s what’s hot.

Tradition with a twist

Ages-old motifs are still around, but in

oversized forms and surprising colors.

‘’Everything has gone large-scale,’’ said

Paula Berberian, creative services manager

for Brewster Wallcovering Co. Familiar

designs such as damask and Jacobean prints

are being blown up into bold proportions

and rendered in unexpected hues or

metallics.

The result is a less stuffy look that can work

even in modern settings. It can be busy,

though, so Lilly Sosic of the Brunschwig &

Fils showroom in Beachwood’s Ohio

Design Centre said wallpapers with

oversized graphics might be best for areas

where people don’t spend a lot of time —

a powder room, for instance, or a foyer.

Or cover just one wall, suggested Gina

Shaw, vice president of product

development for York Wallcoverings. Not

only is creating a feature wall a returning

trend among designers, but it’s also a less

costly way to bring interest to a room, noted

her colleague at York, director of marketing

LeRue Brown.

Sophisticated finishes

Texture adds a third dimension to many

of today’s wallpapers.

Thibaut’s Allan said improvements in

manufacturing technology allow wallpaper

to have raised textures and embellishments

that weren’t possible earlier.

As a result, many of the new wallpapers

enhance rather than dominate a room.

‘’Wallpaper used to be really ‘pay attention

to me,’ ‘’ she said. Now it tends to play a

supporting yet glamorous role.

Sand and tiny bead accents are popular —

think of sprinkling them onto a line of

white glue — as are bits of bling such as

crystals and pearls. Metallics are big, too,

but don’t be scared away by bad memories

of disco-era Mylar. Metallics now are more

subtle, often used just for accents.

‘’It’s directly related to couture,’’ York’s

Brown said. ‘’. . . Wallpaper today is much

Wallpaper is On a Roll

Page 9: Surface-deep beauty

Akron Beacon-Journal, continued

750 Linden Ave.York, PA 17405-5166

Tel: 717-846-4456www.yorkwall.com

York Wallcoverings (top to bottom) use sophisticated finishes: Sisal Twill, Squiggle, Sirpi Texture, Ironwork and Dotted Paisley. Collection Name: Candice Olson. Sisal Twil – CO2092, Squiggle – CO2037, Sirpi Texture – CO2007, Ironwork – CO2049, Dotted Paisley – CO2033.

The 60’s return in this Big Circle wallpaper from the Fortissimo collection of Wallquest Inc.’s Printers Guild Productions

Continued on next page

closer to runway fashion than ever before.’’

You can find papers that resemble crinkled

silk or pleats, and Brewster even has an

embroidered paper coming out this year,

Berberian said.

Eco chic

The world is wearing its Earth obsession

on its walls.

That means grass and leaf designs are

popular, as is grass cloth, a classic look

that’s making a comeback. It’s made of

reeds, bamboo and other natural grasses,

Berberian said, so it fits right in with

people’s desire to decorate with renewable

materials.

From a color standpoint, Shaw said spa

blues and greens are strong, as are other

Earth-inspired shades. Brown remains

popular, often paired with brighter colors.

‘60s flashbacks

It’s a mod, mod world, at least for the

people who missed the ‘60s.

The bold geometrics, pop art and bright

colors that exemplified that groovy decade

are in big demand among younger

consumers, and that’s translating to

wallpaper design. ‘’It’s a new look to them,’’

Berberian noted.

Because many of the fans of ‘60s design are

young enough to be decorating dorm rooms

or first apartments — or even their tween or

teen bedrooms — the look is strong in

lower-priced, repositionable decals such as

Brewster’s Wall Pops and York’s

RoomMates. The peel-and-stick decals use

an adhesive like the one used in Post-it

notes, so they leave no residue when they’re

removed.

Page 10: Surface-deep beauty

Akron Beacon-Journal, continued

750 Linden Ave.York, PA 17405-5166

Tel: 717-846-4456www.yorkwall.com

Joli Trial wallpaper from Thibaut Inc.’s Chelsea collection fits with renewed interest in handmade goods.

Eco chic coverings like this leaf wallpaper from Printers Guild Productions’ Sollevato collection are popular.

Handcrafting

The renewed interest for handmade goods

is apparent in wallpapers, too. Shaw thinks

it’s an effect of the uncertain economy, an

appreciation for things that are crafted

thoughtfully and made to last.

Handmade wallpaper can be pricey, but

more mass-produced wallcoverings have the

look and feel of hand crafting. Berberian

said many have raised inks, which give the

illusion of hand-printing. Asian-inspired

designs and line drawings or other simple

motifs are common, too.

Such wallcoverings often include layered

colors and small mistakes that make them

appear handcrafted, Allan said. One of

Thibaut’s new papers, for example, was

created from a swatch of centuries-old fabric

and incorporates its imperfections, which

Allan believes just makes the paper more

beautiful and interesting.

Global influences

Our well-traveled society has shrunk the

planet and brought the colors and designs

of other cultures to Western walls. African

countries and India are particularly strong

influences in wallcovering design and in

home decor in general, Berberian said.

You’ll see that in paisleys and ikat designs,

elongated geometric patterns originally used

in fabrics that have the appearance of

having been stretched. Animal prints are

strong, too, and you can even find

wallpaper that resembles faux reptile skins

so closely they almost look and feel real.

Page 11: Surface-deep beauty

Staten Island Advance

April 16, 2009

Circulation 279,000

750 Linden Ave.York, PA 17405-5166

Tel: 717-846-4456www.yorkwall.com

Living room furniture in a neutral color, such as off-white sofas, pairs perfectly with printed wallpaper. The bold, vertical pattern shown here works to visually “lift” the ceiling, a good effect in cramped quarters. Loppy Stripe (CX12543) from Candice Olson II.

Sometimes a room needs more than just

a coat of paint, especially if it is a room

that serves a distinct purpose.

It is exactly in smaller spaces such as an

entryway or a powder room that we feel

most comfortable experimenting with

new things. If the result isn’t quite what

we imagined, it is easier and less

expensive to correct.

Other times, however, the emphasis you

seek is for an area of greater impact, such

as a living room wall that is just begging

to be treated as a focal point. Maybe you

want to do more than just paint it a

different color. Fortunately for the

wallpaper industry, after what seems like

a long drought, many people are turning

to wall coverings to achieve that pizzazz.

PUSHING BOUNDARIES

LeRue Brown, director of marketing

for York Wallcoverings, offered this

observation about the recent resurgence

of wallpaper’s popularity:

“As the pendulum has been swinging

in a more positive direction, wallpaper

designers, no longer playing it safe, are

pushing the boundaries of technology

and design. They are offering fresh

interpretations on traditional patterns,

surface innovation (examples:

embellishing the surface with glass beads

and sand) and patterns in directional

colors.

“The technology of wallpaper has

changed. The wallcovering industry

as a whole, and York Wallcoverings in

particular, have invested a great deal of

time and money in developing products

that are easy to install and remove,

recognizing that these have long been

barriers to purchasing the product,”

Brown concluded.

Wallpaper Makes a Colorful ComebackBy Christine Brun

Continued on next page

Page 12: Surface-deep beauty

Staten Island Advance, continued

750 Linden Ave.York, PA 17405-5166

Tel: 717-846-4456www.yorkwall.com

It is comforting to know, especially for

renters, that today’s wallpapers can be

removed with greater ease than ever

before.

STYLISH COVER UP

Another great use for today’s textured

wallpapers is to cover up imperfections

in a wall surface. There are lots of people

in today’s slumping real estate market

prepping homes for sale and buying

fixer-uppers. Any number of new and

delicious wallpapers can create stunning

results while at the same time hiding

scratches, dents and cracks.

Many collections are printed with

water-based nontoxic inks that ensure

a healthy indoor living environment and

a biodegradable future. Other coverings

are made from recycled materials, making

them eco-friendly and able to “breathe” --

thus keeping the wallpapers free of mold

and mildew. One of my favorite wall

coverings is made from recycled nylon

stockings and is extremely durable.

The photo shows wallpaper designed

by Candice Olsen, the host of “Devine

Design” on HGTV. The soothing color

and subtle vertical-print pattern help to

visually “lift” the ceiling height in the

room, a good strategy for smaller rooms

in general.

INSTANT AMBIANCE

The addition of wall color is a wonderful

way to create instant ambiance. There are

some really great papers available today

that are reminiscent of the 1970s, the

most recent time wallpapers were king.

But when York was founded in 1895, and

was joined by others such as Schumacher,

Scalamandre, Winfield, Stroheim &

Romann, Van Luit, nearly every project

included wallpaper. The modern twist is

that today’s technology enables us to

achieve better texture and still remain

eco-friendly.

It is comforting to know that you can

hide any number of little sins on the

walls with relatively easy-to-apply

coverings. While paint remains one

of the least expensive ways to freshen

and update any room, it might instead be

time to consider state-of-the-art wallpaper.

Page 13: Surface-deep beauty

The Oregonian

March 20, 2009

Circulation: 319,625

750 Linden Ave.York, PA 17405-5166

Tel: 717-846-4456www.yorkwall.com

These Gerber daisy decals from RoomMates cost $25.49. Gerber Daisies (RMK1279GM) from RoomMates

Want a quick and easy way to welcome

spring into your home? I found these

peel-and-stick wall decals from

RoomMates to be especially charming for

kids’ rooms. The company also sells

affordable stick-on wall murals, borders

and decals.

The product works on any smooth, dry

and clean surface, including mirrors and

refrigerators, though the decals are not

recommended for “orange peel” textured

walls or on top of existing wallpapers.

Best of all, the decals can be applied,

carefully removed, stored and reapplied

at a later date, thanks to a specially

formulated adhesive that leaves no

residue.

Check out your options online or at

several different stores in the Portland

area (call first to verify availability),

including Finnegan’s Toys & Gifts,

Rodda Paint and Miller Paint.

Stick-on wall decals add affordable pizazzBy Ruth Mullen

Page 14: Surface-deep beauty

Courier Times/Philly Burbs

Wednesday, March 11, 2009

Circulation: 406,793

750 Linden Ave.York, PA 17405-5166

Tel: 717-846-4456www.yorkwall.com

Continued on next page

By ED CONDRANCORRESPONDENT

There are hiatuses in music,but the gap between Tom Rushalbums certainly raises the barfor those who have been inbetween discs.

“What I Know” is the firstalbum for Rush since 1974’s“Ladies Love Outlaws.” Thedisc features notable guest vocal-ists, such as Emmylou Harris,Nanci Griffith and BonnieBramlett.

The troika of acclaimedsingers is a nice complement toRush, who is aptly enough themain attraction.

Never a prolific writer, Rushpens just five of the 15 songs on“What I Know.”

But he has a warm, affableway as a performer, so whocares?

“For so many years, I’ve beencontent playing live,” says Rush.“It’s actually been fine. Buteverybody always asks, ‘Whenare you putting out a newalbum?’

Now, the 68-year-old vocalistdoesn’t have to deal with thatquery.

But Rush, who will performThursday at the Patriots Theaterat the War Memorial in Trenton,has always been a formidablelive player. Around the turn ofthe century, Rush stole a tourfrom exceptional entertainerssuch as Richie Havens, Janis Ianand Vance Gilbert.

That was the Club 47 tour,which brings back memories forRush.

“Club 47 is the coffeehouse inCambridge (Mass.) where mycontemporaries and I got ourstart,” Rush said. “You could gothere one night and sit at thefeet of a legend like Sleepy JohnEstes, and the next night, get uponstage and practice the songsyou stole from him. It was aninspiring, magical place andtime. That was the start of aheck of a career for me.”

Indeed. For much of his near-

ly half-century career, Rush hascovered a number of seminalartists such as Joni Mitchell andJames Taylor.

“I don’t have to write all thesongs,” Rush says. “There areenough people who have writtengreat songs. There’s nothing

wrong with being an interpreter.I love what I do. It doesn’t mat-ter if I write or record the songor not, as long as I perform thesong, that’s all that matters.”Tom Rush appears Thursday at thePatriots Theater at the War Memorial, 1 Memorial Drive, Trenton. Tickets are$30. Show time is 7 p.m. Information:609-984-8400.

A quickie decoratingproduct that’s beenhanging around foryears gets a high-styleboost.By GWEN SHRIFTSTAFF WRITER

Chances are you’ve seenSpider-Man clinging to a wall,and not by using his superpow-ers.

Comic-book heroes havelong sustained a segment of thewallcovering industry that man-ufactures repositionable vinylappliqués.

More recently, the stick-ons— colorful, inexpensive andwidely marketed — have takenon a new identity.

Manufacturers are broaden-ing their offerings of reposition-able wall treatments aimed atstyle-conscious grown-ups, andsophisticated new lines arebeing promoted to decorators attrade shows.

Brewster Home Fashions isexpanding its WallPops line,launched about three years agoto tap “that important tweenmarket,” said Paula Berberian,WallPops’ creative services man-ager.

With its pastel pinks, laven-ders and greens, the early prod-uct “went more to the ‘sweetside.’ It skewed ‘girl,’ ” she said.

Now, middle-schoolers’moms and older sisters haveTribeca, a higher-style black-and-white design; in a fewweeks, Brewster is issuing more

in that range, as well as largewall appliqués in black, whiteand silver Jacobean brocade andanother in an upscale hippiefloral.

A bolder bid to move theappliqués from the kids’ bed-room to the living room is onthe way, with products in Kellygreen, teal and fuchsia; and inretro prints, a Jacobean floraland paisleys.

“In the industry, it’s a mas-sive trend,” Berberian said.

York Wallcoverings recentlydebuted a sophisticatedappliqué in a pattern of over-sized Gerber daisies as part ofits Room Mates brand. P.J.Delaye, who heads the RoomMates division, said the compa-ny will be issuing more décor-oriented stick-ons in art deco,tulip and tree-branch patterns.

Repositionable stickers havebeen around about 15 years, but“there’s been a renaissance ofsorts, partly due to the fact thatthe designs have gotten better,”said Delaye.

“We have a huge inventoryof designs, and we also followthe trends — not only in thekids, but the designer level,” hesaid. “I think it eventually willmove to a higher-end usage.”

Part of the marketers’ enthu-siasm likely is related to recenteconomic contractions.

“Today’s consumer is pressedfor time, and now they’repressed for money more thanever,” said Delaye. “It’s a prod-uct that enables you to decorate

in seconds, it’s totally noncom-mittal. If you’re tired of it, youcan remove it in seconds.”

WallPops and Room Matesare only two in a growing field.Other high-style repositionableappliqués from different manu-facturers are sold under brandnames such as Wall Slicks!,Wallnutz, Walltat,DezignWithaZ and WallStickers by Ferm Living, aDanish company.

Lauren Tracy ofBuckingham, a partner in BucksCounty-based Time for Design,said professional decoratorsmight use repositionableappliqués in a kitchen or hall.

“The key would be addinginterest either architecturally orto a small space,” Tracy said.

She said she and her partner,

Cheryl Roque of Chalfont, areinterested in words or phrasesformed into appliqués: “They’llmake custom quotes that youcan use on your wall … that’sprobably growing the most froman all-over general application.”

Tracy said she and Roquealso were intrigued by newrepositionable products theysaw at a recent trade show.

“One we really like looks likea picture frame, but the insideof it is like a chalkboard. It’s awall-art application for a girls’

room or a playroom. It’s reallyinteresting,” she said.

Many repositionableappliqués are priced at about$20, with large, elaboratedesigns selling for considerablymore. They are marketed inHome Depot, Lowe’s, office-supply stores, college bookstores

and online through the manu-facturers or at retail sites suchas target.com.

Berberian said WallPops con-tain no vinyl and can be recy-cled at curbside. Delaye, ofRoom Mates, said his companyis working on a non-vinyl ver-sion of its products.

COURIER TIMES / THE INTELLIGENCERWednesday, March 11, 2009WWW.PHILLYBURBS.COM LIFE D3

Stuck up

Tribeca from Brewster HomeFashions’ WallPops line

York Wallcoverings’ Room Mates brand offers these Gerber daisies.

Rush relishes being interpreter of music

Nick stands by Brownfor Kids’ Choice

NEW YORK (AP) —Nickelodeon says it has no plansto remove Chris Brown as a nomi-nee for its annual Kids’ ChoiceAwards, despite the singer’sfelony charges for allegedly beat-ing up his girlfriend Rihanna.Brown is nominated for favoritemale singer and favorite song for“Kiss Kiss.” He’ll be competingin the latter category withRihanna, who police say wasallegedly punched, bitten andchoked by Brown last month. Anonline petition asking Nickelodeonto remove Brown and Rihanna asnominees had 2,166 signaturesTuesday. The awards are sched-uled for March 28.

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Page 15: Surface-deep beauty

750 Linden Ave.York, PA 17405-5166

Tel: 717-846-4456www.yorkwall.com

Courier Times/Philly Burbs, continued

By ED CONDRANCORRESPONDENT

There are hiatuses in music,but the gap between Tom Rushalbums certainly raises the barfor those who have been inbetween discs.

“What I Know” is the firstalbum for Rush since 1974’s“Ladies Love Outlaws.” Thedisc features notable guest vocal-ists, such as Emmylou Harris,Nanci Griffith and BonnieBramlett.

The troika of acclaimedsingers is a nice complement toRush, who is aptly enough themain attraction.

Never a prolific writer, Rushpens just five of the 15 songs on“What I Know.”

But he has a warm, affableway as a performer, so whocares?

“For so many years, I’ve beencontent playing live,” says Rush.“It’s actually been fine. Buteverybody always asks, ‘Whenare you putting out a newalbum?’

Now, the 68-year-old vocalistdoesn’t have to deal with thatquery.

But Rush, who will performThursday at the Patriots Theaterat the War Memorial in Trenton,has always been a formidablelive player. Around the turn ofthe century, Rush stole a tourfrom exceptional entertainerssuch as Richie Havens, Janis Ianand Vance Gilbert.

That was the Club 47 tour,which brings back memories forRush.

“Club 47 is the coffeehouse inCambridge (Mass.) where mycontemporaries and I got ourstart,” Rush said. “You could gothere one night and sit at thefeet of a legend like Sleepy JohnEstes, and the next night, get uponstage and practice the songsyou stole from him. It was aninspiring, magical place andtime. That was the start of aheck of a career for me.”

Indeed. For much of his near-

ly half-century career, Rush hascovered a number of seminalartists such as Joni Mitchell andJames Taylor.

“I don’t have to write all thesongs,” Rush says. “There areenough people who have writtengreat songs. There’s nothing

wrong with being an interpreter.I love what I do. It doesn’t mat-ter if I write or record the songor not, as long as I perform thesong, that’s all that matters.”Tom Rush appears Thursday at thePatriots Theater at the War Memorial, 1 Memorial Drive, Trenton. Tickets are$30. Show time is 7 p.m. Information:609-984-8400.

A quickie decoratingproduct that’s beenhanging around foryears gets a high-styleboost.By GWEN SHRIFTSTAFF WRITER

Chances are you’ve seenSpider-Man clinging to a wall,and not by using his superpow-ers.

Comic-book heroes havelong sustained a segment of thewallcovering industry that man-ufactures repositionable vinylappliqués.

More recently, the stick-ons— colorful, inexpensive andwidely marketed — have takenon a new identity.

Manufacturers are broaden-ing their offerings of reposition-able wall treatments aimed atstyle-conscious grown-ups, andsophisticated new lines arebeing promoted to decorators attrade shows.

Brewster Home Fashions isexpanding its WallPops line,launched about three years agoto tap “that important tweenmarket,” said Paula Berberian,WallPops’ creative services man-ager.

With its pastel pinks, laven-ders and greens, the early prod-uct “went more to the ‘sweetside.’ It skewed ‘girl,’ ” she said.

Now, middle-schoolers’moms and older sisters haveTribeca, a higher-style black-and-white design; in a fewweeks, Brewster is issuing more

in that range, as well as largewall appliqués in black, whiteand silver Jacobean brocade andanother in an upscale hippiefloral.

A bolder bid to move theappliqués from the kids’ bed-room to the living room is onthe way, with products in Kellygreen, teal and fuchsia; and inretro prints, a Jacobean floraland paisleys.

“In the industry, it’s a mas-sive trend,” Berberian said.

York Wallcoverings recentlydebuted a sophisticatedappliqué in a pattern of over-sized Gerber daisies as part ofits Room Mates brand. P.J.Delaye, who heads the RoomMates division, said the compa-ny will be issuing more décor-oriented stick-ons in art deco,tulip and tree-branch patterns.

Repositionable stickers havebeen around about 15 years, but“there’s been a renaissance ofsorts, partly due to the fact thatthe designs have gotten better,”said Delaye.

“We have a huge inventoryof designs, and we also followthe trends — not only in thekids, but the designer level,” hesaid. “I think it eventually willmove to a higher-end usage.”

Part of the marketers’ enthu-siasm likely is related to recenteconomic contractions.

“Today’s consumer is pressedfor time, and now they’repressed for money more thanever,” said Delaye. “It’s a prod-uct that enables you to decorate

in seconds, it’s totally noncom-mittal. If you’re tired of it, youcan remove it in seconds.”

WallPops and Room Matesare only two in a growing field.Other high-style repositionableappliqués from different manu-facturers are sold under brandnames such as Wall Slicks!,Wallnutz, Walltat,DezignWithaZ and WallStickers by Ferm Living, aDanish company.

Lauren Tracy ofBuckingham, a partner in BucksCounty-based Time for Design,said professional decoratorsmight use repositionableappliqués in a kitchen or hall.

“The key would be addinginterest either architecturally orto a small space,” Tracy said.

She said she and her partner,

Cheryl Roque of Chalfont, areinterested in words or phrasesformed into appliqués: “They’llmake custom quotes that youcan use on your wall … that’sprobably growing the most froman all-over general application.”

Tracy said she and Roquealso were intrigued by newrepositionable products theysaw at a recent trade show.

“One we really like looks likea picture frame, but the insideof it is like a chalkboard. It’s awall-art application for a girls’

room or a playroom. It’s reallyinteresting,” she said.

Many repositionableappliqués are priced at about$20, with large, elaboratedesigns selling for considerablymore. They are marketed inHome Depot, Lowe’s, office-supply stores, college bookstores

and online through the manu-facturers or at retail sites suchas target.com.

Berberian said WallPops con-tain no vinyl and can be recy-cled at curbside. Delaye, ofRoom Mates, said his companyis working on a non-vinyl ver-sion of its products.

COURIER TIMES / THE INTELLIGENCERWednesday, March 11, 2009WWW.PHILLYBURBS.COM LIFE D3

Stuck up

Tribeca from Brewster HomeFashions’ WallPops line

York Wallcoverings’ Room Mates brand offers these Gerber daisies.

Rush relishes being interpreter of music

Nick stands by Brownfor Kids’ Choice

NEW YORK (AP) —Nickelodeon says it has no plansto remove Chris Brown as a nomi-nee for its annual Kids’ ChoiceAwards, despite the singer’sfelony charges for allegedly beat-ing up his girlfriend Rihanna.Brown is nominated for favoritemale singer and favorite song for“Kiss Kiss.” He’ll be competingin the latter category withRihanna, who police say wasallegedly punched, bitten andchoked by Brown last month. Anonline petition asking Nickelodeonto remove Brown and Rihanna asnominees had 2,166 signaturesTuesday. The awards are sched-uled for March 28.

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