Surf and trend watching
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Transcript of Surf and trend watching
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sur f& trend watching
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sur fseems easy from the sand
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It is by no means easy. Anyone who tried it knows how hard it gets after failing a couple of times...
...in less than 10 minutes.
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Why does that happen?Why can’t one with much more schooling than the average surfer be incapable of
self-balancing on a board?
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maybe it’s a matter of approach it grabbed my attention some years ago and led me to examine their behavior. Let me share this story with you.
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As surfers reach the shore,their boards are laid aside,no matter how eager they are to join the waves. They just stop and wait, staring at the sea.
1.
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that’s no side effect of
they are justganjatrying to catch the big picture:wave size, its strength, format, wind conditions... those things.
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surfesefilled of jargon related to relevant info on what isn’t visible: tips, challenges, support. Like all professional conversations,it sounds very boring to the outsider.
is shop talk.
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walksearching for a place where the waves
look good and it’s easier to swim past them. The sea isn’t the same everywhere.
After a little chat,they start to
2.
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wait and wait. Sometimes even refuse good waves that come their way.
When they get there they sit and
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sitting there they are
watchingthe waves from a privileged position. There are nocoincidences. They have to be in the right place at the right time.
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and the sea almost
never lets them down.
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It may seem like happening by
chancebut it hadn’t. It can’t. Not that many times.
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jump out of them before they are over. Why that waste?
Even when riding a perfect wave, most surfers
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restartSurtfing until they hit the sand means a long, worthless way back.
By not riding until its very end, they areat a better place to
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Have you realized surfers are
never alone?No matter how great it is to ride solo, they always wait in groups. It’s safer this way.
3.
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(now we’ve got to that time when it gets pointless to remind you how
you’ve tried to approach the waves. I’ll skip this part if you don’t mind :)
4.
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flow with the sea. They wouldn’t dare trying to control them. It’s very Zen.
surfers5.
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flow happens with rock climbing, paragliding, diving, sailing...
the same
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...and trend
spotting
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The ebb and flow of trends that
emerge from the social mesh is as unpredictable as the ocean.
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sciences might help, maybe not. It may obscure perception due to excess knowledge. Surfers aren’t meteorologists.
knowing much of social
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Like the sea, it’s useless trying to
controlor to predict trends. It’s also stubborn to believe they are there to be followed until their very end.
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that’s the source of their
beauty Imagine how boring it would be to surf predictable, risk-free waves.
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feelthe right waves coming and achieve the best out of them.
By simply observingthe environment,a good surfer can
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It may not get you anywhere. Most waves don’t. Tourism also doesn’t get you anywhere, for you always end going back home.
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awareness reflexes
visionwhich is priceless and addictive.
But it is undeniable thatthese activities increase your
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Trend watching,like surfing, is good for your mental health, even if your professional activity doesn’t demand it (oops, all demand)
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How coolis that?
By spotting trends regularly you may end up with a privileged, innovative, ageless point of view.
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alohaif only I knew what that meant.
thanks for watching.Now it’s time to restart.
I would say