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SUPPORTING WORKS
MICHAEL EVANS REVIEW FOR CANDIDACY MAY 20, 2016
BRAND PROPOSAL FOR H&M AND JEREMY SCOTT
LXFM 501: PROFESSIONAL CONCEPTS & THEORIES FOR THE FASHION INDUSTRY
PRODUCT LINE/COLOR SCHEME
TARGET CONSUMER PROFILE
COMPETITIVE ANALYSIS/PRICING STRATEGY
FINANCIAL PLANS Assumptions:
• New product line will be sold only in the United States.• Product Availability: September 1, 2015• Only 100 of the 269 U.S. Stores will sell the new product.• Thirteen (13) products will be designed.• Estimated revenue target is based on selling 100 items per product.• Based on previous collaborations, we forecast that the product will sell out by October 1, 2015.
An estimated sale of this line is listed below:
IDEATION PROJECT FOR JC PENNEY
LXFM 503: FORECASTING & BUSINESS TRENDS
OMNI-CHANNEL STRATEGY
NEW STORE LAYOUT
IN-STORE CONCEPT
SUPPLY CHAIN STRATEGY OVERVIEW FOR ELLIS SWEATPANTS COMPANY
LXFM 720: SUPPLY CHAIN MANAGEMENT STRATEGIES
COUNTRY/SUPPLIER RANKINGS
LINE PLAN MARGINS
LINE PLAN
DISTRIBUTION RANKINGS
LUXURY BRAND CREATION FOR LABEL LUXE COSMETICS
LXFM 740: COMPUTER-ENHANCED FASHION DESIGN
LOGO CREATION/IDENTITY
MARKETING ITEMS
PRESS KIT FOR SPOKEN WORDS OF THE SUCCESSFUL
FASH 763: FASHION PROMOTION
HOME PAGE/COLLABORATION
TESTIMONIALS/LIST OF EVENTS ORGANIZED
MEDIA KIT/PRESS KIT
THANK YOU FOR LISTENING! ANY QUESTIONS OR COMMENTS?
CONCLUSION