Supporting SME Innovation Modern Universities Research Group Sept 2012
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Transcript of Supporting SME Innovation Modern Universities Research Group Sept 2012
Supporting SME InnovationModern Universities Research Group Sept 2012
Prof Chris BirchUniversity of Greenwich Business School
Centre for Innovation, Imagination and Inspiration
Project Funding won:
• All 50% match funded – gross figures shown – all innovation / enterprise related– FLASH - £1m (2011-13 – GLA multi-agency
partnership) • http://enterprise.gre.ac.uk/employer-services/flash
– New Deal Innovation (NDI) - €1.2m (2012-15 – Inter-Reg - Manche)
– Building an Enterprise Network for an Efficient Innovation Training System – (BENEFITS) - €1.3m (2012-15 – Inter-Reg - Manche)
Flash Focus• Managed by the Institute of Sustainability (IoS) – conceived
pre-crash – emerged post crash – working in a different world!
• Three inter-related strands of deliverables for UoG– Innovation Workshops– Innovation Vouchers– Sectoral Networking
• Our targets – complex! – Primary and Secondary outputs, interlinked and generally not understood!– Essentially, 200 active and recorded interventions (minimum 12
hours) with London-based SMEs– My challenge – to build a sustainable model beyond the project
and one that impacted on our other core agendas
Workshops:
• We have run 30+ - >500 attendances - >200 SMEs – just running a further 16 and will achieve > 100 more (new) SMEs
• This has given us replicable process, content and models that we can use with other projects / commercially
• Enabled us to build durable relationships with SMEs where we are seen to support and add value to their businesses
Creating Market distinctiveness through Innovative USP’sInnovation Management Using “Pull” ThinkingPractical ways of using innovation when business planningBeing innovative to create effective marketing on a budgetInnovative ways of winning meetings and events for your venueBeing Innovative in recruitment and selectionInnovatively branding your organisationInformation informed innovative marketingProducing better marketing support material - on and offlineEffective talent management is crucial to the innovation processInnovation through digital accountingPlanning for the financing of InnovationInnovation is a State of MindAgile Innovation LeadershipBuilding on the Olympic legacyUsing technology to create innovative costing and pricing modelsMade to measure problem solvingEffective innovation requires creative communicationInnovative sales strategiesEnsuring legal compliance with New Marketing CommunicationsInnovative and effective PR for SMEsManaging the Innovation Change ProcessNew Wave Marketing Communications to minority groupsPreparing budgets to support InnovationOpening International MarketsEffective Presentation and Communication SkillsInnovative business communications using Link-ed in and Twitter
Examples of W
orkshops
Workshops to help your businessinnovate & grow These two days’ NEW workshopsat University of Greenwich Business SchoolHamilton House, Greenwich are for instant results! Sept-Oct 2012 topics include: LinkedIn, Twitter & Presenting for sellingPractical Innovation & Leadership to growDeveloping a social enterpriseUsing image for branding & make it happenProject Management & Techniques Problem Solving Leadership & Getting resultsVideo for selling & editing techniquesBetter Marketing & effective campaigns
Examples of W
orkshops
Innovation Vouchers:• Offered to those attending workshops – and some others too
…• Demand-led, based on a specific business need – the project
was defined and refined between our BDM and the company• Allowed for 3 days of funded direct academic input /
engagement, (nominally) 3 days of preparation and write-up• The Case Study (see examples)• The impact:
– On the business– On the University / Business School (KTPs, Curriculum, Research,
Income, Employability, Entrepreneurship, Brand, our academic staff)– Future funding / bids
What is a University?!
K
crea
tion application
dissemination
Training Education
Function Freedom
Teaching Learning
Research Enterprise
Business Societal
Thank You