Supporting SME Innovation Modern Universities Research Group Sept 2012

12
Supporting SME Innovation Modern Universities Research Group Sept 2012 Prof Chris Birch University of Greenwich Business School Centre for Innovation, Imagination and Inspiration

description

Supporting SME Innovation Modern Universities Research Group Sept 2012. Prof Chris Birch University of Greenwich Business School Centre for Innovation, Imagination and Inspiration. Project Funding won:. All 50% match funded – gross figures shown – all innovation / enterprise related - PowerPoint PPT Presentation

Transcript of Supporting SME Innovation Modern Universities Research Group Sept 2012

Page 1: Supporting SME Innovation Modern Universities Research Group Sept 2012

Supporting SME InnovationModern Universities Research Group Sept 2012

Prof Chris BirchUniversity of Greenwich Business School

Centre for Innovation, Imagination and Inspiration

Page 2: Supporting SME Innovation Modern Universities Research Group Sept 2012

Project Funding won:

• All 50% match funded – gross figures shown – all innovation / enterprise related– FLASH - £1m (2011-13 – GLA multi-agency

partnership) • http://enterprise.gre.ac.uk/employer-services/flash

– New Deal Innovation (NDI) - €1.2m (2012-15 – Inter-Reg - Manche)

– Building an Enterprise Network for an Efficient Innovation Training System – (BENEFITS) - €1.3m (2012-15 – Inter-Reg - Manche)

Page 3: Supporting SME Innovation Modern Universities Research Group Sept 2012

Flash Focus• Managed by the Institute of Sustainability (IoS) – conceived

pre-crash – emerged post crash – working in a different world!

• Three inter-related strands of deliverables for UoG– Innovation Workshops– Innovation Vouchers– Sectoral Networking

• Our targets – complex! – Primary and Secondary outputs, interlinked and generally not understood!– Essentially, 200 active and recorded interventions (minimum 12

hours) with London-based SMEs– My challenge – to build a sustainable model beyond the project

and one that impacted on our other core agendas

Page 4: Supporting SME Innovation Modern Universities Research Group Sept 2012

Workshops:

• We have run 30+ - >500 attendances - >200 SMEs – just running a further 16 and will achieve > 100 more (new) SMEs

• This has given us replicable process, content and models that we can use with other projects / commercially

• Enabled us to build durable relationships with SMEs where we are seen to support and add value to their businesses

Page 5: Supporting SME Innovation Modern Universities Research Group Sept 2012

Creating Market distinctiveness through Innovative USP’sInnovation Management Using “Pull” ThinkingPractical ways of using innovation when business planningBeing innovative to create effective marketing on a budgetInnovative ways of winning meetings and events for your venueBeing Innovative in recruitment and selectionInnovatively branding your organisationInformation informed innovative marketingProducing better marketing support material - on and offlineEffective talent management is crucial to the innovation processInnovation through digital accountingPlanning for the financing of InnovationInnovation is a State of MindAgile Innovation LeadershipBuilding on the Olympic legacyUsing technology to create innovative costing and pricing modelsMade to measure problem solvingEffective innovation requires creative communicationInnovative sales strategiesEnsuring legal compliance with New Marketing CommunicationsInnovative and effective PR for SMEsManaging the Innovation Change ProcessNew Wave Marketing Communications to minority groupsPreparing budgets to support InnovationOpening International MarketsEffective Presentation and Communication SkillsInnovative business communications using Link-ed in and Twitter

Examples of W

orkshops

Page 6: Supporting SME Innovation Modern Universities Research Group Sept 2012

Workshops to help your businessinnovate & grow These two days’ NEW workshopsat University of Greenwich Business SchoolHamilton House, Greenwich are for instant results! Sept-Oct 2012 topics include: LinkedIn, Twitter & Presenting for sellingPractical Innovation & Leadership to growDeveloping a social enterpriseUsing image for branding & make it happenProject Management & Techniques Problem Solving Leadership & Getting resultsVideo for selling & editing techniquesBetter Marketing & effective campaigns

Examples of W

orkshops

Page 7: Supporting SME Innovation Modern Universities Research Group Sept 2012

Innovation Vouchers:• Offered to those attending workshops – and some others too

…• Demand-led, based on a specific business need – the project

was defined and refined between our BDM and the company• Allowed for 3 days of funded direct academic input /

engagement, (nominally) 3 days of preparation and write-up• The Case Study (see examples)• The impact:

– On the business– On the University / Business School (KTPs, Curriculum, Research,

Income, Employability, Entrepreneurship, Brand, our academic staff)– Future funding / bids

Page 8: Supporting SME Innovation Modern Universities Research Group Sept 2012
Page 9: Supporting SME Innovation Modern Universities Research Group Sept 2012
Page 10: Supporting SME Innovation Modern Universities Research Group Sept 2012
Page 11: Supporting SME Innovation Modern Universities Research Group Sept 2012

What is a University?!

K

crea

tion application

dissemination

Training Education

Function Freedom

Teaching Learning

Research Enterprise

Business Societal

Page 12: Supporting SME Innovation Modern Universities Research Group Sept 2012

Thank You