Supporting healthcare communications in pain management pdf
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17-Oct-2014 -
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Transcript of Supporting healthcare communications in pain management pdf
Alpharmaxim Healthcare Communications has a proven record of keeping our clients ahead of
the competition in pain management
Are you and your brand sitting pretty?
We understand (your) pain and the challenges you face
Click on a question to see how we can help or click below to find out more about Alpharmaxim
How can I engage effectively with key stakeholders to change their existing beliefs and behaviours?
Developing an effective strategy for your brand to deliver ongoing success is a challenge for both
novel compounds and established pain products
Are you really standing out from the crowd?
The pain management market is experiencing great change and your brand strategy needs to
adapt accordingly
Maximising the potential of novel therapies and the opportunities of increasing patient populations and of emerging markets
Adapting to the threats of patent expiries, aggressive competitors and pricing pressures, through effective lifecycle management of existing therapies
Addressing the difficulty of measuring pain and
overcoming the issues of analgesic tolerance, drug dependency and side effects
We have a tried and tested workshop-based approach to strategy development to help you
realise the true potential of your brand
…to determine the drivers of change
…to best position your brand against
the competition
We focus on understanding customer beliefs and behaviours…
We help you identify your true differentiators…
…to develop a shared action plan to deliver success
We encourage multidisciplinary input…
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Product success does not just depend on having the best supporting data but on
effective communication
Do you have a convincing story to tell for your brand?
You need to ensure that customers value most what your brand does best
Show how your brand addresses a significant unmet
medical need
Demonstrate a differentiated product offering to deliver long-term value
For example, in neuropathic pain, where the burden is high and current treatment options are suboptimal
For example, overcoming safety concerns and reducing the pill burden
We are experts at developing convincing messages to maximise the communications
impact for your brand
• We have the scientific knowledge to communicate complex data clearly
• We can help you to overcome communication barriers
• For example, we have run successful treatment consensus meetings with KOLs and policymakers to tackle inappropriate habitual prescribing by physicians
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Changing the beliefs and behaviours of all key stakeholders is essential to deliver effective pain management
Is your message getting through?
Effective communication solutions are needed to address the key drivers for all
stakeholder groups
What will my return on
investment be?
Investors
Affiliates
Does this product
represent good value?
Payers
How will this product
improve patient outcomes?
Healthcare professionals Patients
Is this product safe and
effective?
Regulators
How can I make my local
activities successful?
How can I get the best
treatment for my pain?
Our expertise lies in delivering tailored solutions which will engage and influence key audiences
• We can deliver practical solutions that address real needs
• We have a proven record of engaging convincingly with all external and internal stakeholders, through promotional, scientific and corporate communications
• We have experience of working with key groups beyond the medical setting, such as occupational health specialists in the corporate sector, to maximise our clients’ communications reach
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• Alpharmaxim Healthcare Communications is a boutique agency with a proven record of working with specialist biopharmaceutical companies to maximise their communications impact
• We work in close partnership with our clients, providing senior-level support
• We have worked for top players in the field of pain management – across mild to severe pain; from ODT to opioid products and pills to patches; and through early-phase compounds to mature brands
• We work flexibly, transparently and in a fully compliant manner, to deliver trusted, tailored communications support
• Get in touch to find out more about how Alpharmaxim Healthcare Communications can help you achieve success
www.alpharmaxim.com
+44 161 929 0400
www.linkedin.com
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