Sales Management. SALES The Exchange of Goods or Services for an Amount of Money or Its Equivalent.
Supply = the amount of goods generally available.
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Transcript of Supply = the amount of goods generally available.
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Unit 3: Supply and Demand
Chapter 5: Supply
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Introduction
• Supply = the amount of goods generally available
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Introduction
• Law of Supply– firms are willing to produce
more as the price goes up• They can make bigger profits
– firms are not willing to produce as much as the price goes down • They don’t make as much profit
S
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Introduction
• Quantity Supplied– what the producers are able to produce at a
certain price– what the producers are willing to produce at a
certain price
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Introduction
• Methods to Increase Supply– Higher Production• existing firms increase output• get more profit
– Market Entry• new firms enter the market• they want to get some of those profits
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The Supply Schedule
• it looks like a chart• shows what a firm is willing to produce
when considering– price– quantity sold
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The Supply Schedule• Types– individual supply schedule• what a single business is willing to supply at different prices
– market supply schedule• what ALL of the businesses are willing to supply at different
prices
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The Supply Curve
• it looks like a graph• it gets its data from a supply schedule
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The Supply Curve
• axes– vertical• always is Price• always rises from 0 to highest price
– horizontal• always is Quantity• always has zero at left and highest price at right
– slope• shows the Law of Supply• rises from left to right
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Elasticity
• measures how people react to change in prices
• if reaction is extreme, it is elastic• if reaction is slight, it is inelastic
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Elasticity
• how time effects reactions– inelastic supply in SHORT TERM, but can react in
LONG TERM• agriculture
– must plant more– must wait for plants to begin to produce
• big businesses (like car manufacturing)– must get new technology and training– must wait for new factories to be built
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Elasticity
– elastic in SHORT TERM• small businesses• service industry
– less capital needed to expand– less capital needed to enter the market