Supply Chain World North America 2014 | The TuNed Supply ChAiN from STrATegy To reSourCeS 1

supply chain councilsccSM

Supply Chain World North America 2014

The Tuned Supply ChainFrom STrATegy to reSourCeS

hosted by Supply Chain Council

Nashville, Tennessee, uSA | 13-15 April 2014Inn at opryland, a gaylord Hotel

About Supply ChAin CounCil Supply Chain Council is a global management organization that helps member organizations make dramatic and rapid improvements in supply chain processes. SCC maintains the Supply Chain Operations Reference (SCOR®) model, the supply chain management community’s most widely accepted framework for evaluating and comparing supply chain activities and performance.

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supply chain councilsccSM Welcome to Supply Chain World

north America 2014Welcome to nashville! I am excited to chair this year’s

event and welcome everyone to such an appropriate

venue for “tuning Your Supply Chain.” I know you will gain

many great new ideas and renewed enthusiasm to take

back to your organizations.

Each year the Supply Chain Council brings together

international thought leaders, practitioners and students

from all stages of supply chain maturity to collaborate

and elevate supply chain performance to new levels

of efficiency and effectiveness. this year we explore

innovative and practical ways to incorporate the SCor® model and “management for

Supply Chain” (m4SC™) into our processes and throughout our organizations. You will

hear real-world case studies, including several from the Defense Sector demonstrating

how they are utilizing the SCor model to optimize supply chains around the globe

in support of our Armed Forces. We have a number of interactive presentations and

panel discussions focused on emerging trends, best practices and risk management.

We encourage you to bring your questions and join the conversations.

You will hear keynote messages on topics ranging from the media and Entertainment

industry’s complex distribution supply chains to achieving harmonious collaboration

among all partners within your own supply chains.

Finally, we will weave opportunities during the conference to understand and discuss

examples of m4SC. You will learn how the nuances of this framework support and

enhance the implementation of SCor tools, techniques and templates, not just at a

project level, but throughout your organization – Strategy, Network, Processes and

resources.

We extend a heartfelt “thank You” to all of our sponsors, speakers, and volunteers

of the North American Leadership team for their support, insights, hard work and

dedication. Please take advantage of these next few days to network with them,

exchange contact information and collaborate on ideas and projects. most importantly,

we thank you – the attendees – who have taken resources out of your budgets and

time out of your busy schedules to support this event, and make this SCWNA 2014 a

successful event again this year.

Jane h. Malin

Bridge Consulting

Conference Chair

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Monday, 14 April 2014, 8:45 – 9:30 am

From C to Shining C… leveraging the SCoR Model to improve the Media and Entertainment Supply Chain from Content to Consumer

theodore X. GarciaExecutive Vice President, Customer and Alliance Management, FilmTrack

theodore X. Garcia has served as a trusted partner and advisor to senior executives in the entertainment, media, and communications industries for more than 20 years. He has worked with the major motion picture and television production studios in digital and physical content creation, distribution and monetization. His experience within media and entertainment runs the gamut from theatrical, home entertainment, gaming, publishing, hospitality and new media.

mr. Garcia has worked with content owners to define strategies that have enabled efficient and cost-effective production processes while maximizing revenue across distribution channels. With a specialization in digital supply chain, he has led global transformation initiatives that have streamlined production, improved quality, reduced costs and created sustainable and measureable revenue streams.

mr. Garcia has written several white papers on subjects ranging from the “future of television” to opportunities for global content distribution. He has presented keynote addresses to the National Association of television Program Executives, Consumer Electronics Association, Digital Entertainment Group, Digital Hollywood and several other entertainment industry and trade association events. He holds degrees from UCLA-Los Angeles (BA- Developmental Economics) and LBS-London (mIBm)

tuesday, 15 April 2014, 3:15 – 4:00 pm

interoperability the Key to harmonizing the Supply Chain!

Steven A. Melnyk, ph.D.,Professor of Operations and Supply Chain Management Department of Supply Chain Management, Broad College of Business Michigan State University

Steven A. melnyk, Ph.D., is Professor of operations and Supply Chain management at michigan State University. He has co-authored 16 books on operations and supply chain management. His research interests include supply chain and design, metrics/system measurement, responsiveness supply chains, supply chain design, and Environmentally responsible manufacturing (Erm).

Dr. melnyk is an active researcher whose articles have appeared in over 80 international and national refereed journals. Dr. melnyk sits on the editorial review board for Production and Inventory Management, the Journal of Business Logistics, the Journal of Supply Chain Management, the Journal of Business Logistics, the Journal of Humanitarian Logistics and Supply Chain Management (where he is co-author for North America), and the International Journal of Production Research. Dr. melnyk is known for his ability to bridge the gap between the academic and practitioner worlds. He has spoken extensively nationally and internationally at meetings of such organizations as ISm, APICS, Supply Chain Council, SAPICS, InterLog, General Services Administration, National Defense Industry Association, Decisions Sciences Institute, Production and operations management Society, and North American research Symposium.

Dr. melnyk is part of an initiative currently being undertaken at michigan State University to make the entire system more sustainable through an integrated approach. He is also working actively with the purchasing group at michigan State University to bring sustainability into the purchasing function. Finally, he is now a member of the APICS 2014 Board of Directors.

Keynote Speakers

Supply Chain World North America 2014 | The TuNed Supply ChAiN from STrATegy To reSourCeS 3

project and Research Meetings

Sunday April 1310:00 am – 12:00 pm Combining SCoR, lean, and Six Sigma to Accelerate Continuous improvement

1:00 – 5:00 pm M4SC (Management for Supply Chain) Discussions

Supply Chain World and Global Member Meeting

Monday April 146:45 – 9:00 am 2:00 – 6:00 pm

Registration open

7:00 – 8:15 am optional Session:  Introduction to the Supply Chain Operations Reference Model (SCOR®)

8:30 – 9:50 am opening plenary: Entertainment Supply Chain | Evolution and Future of SCC

9:50 – 10:00 am networking break

10:00 – 12:15 pm plenary Session: Supplier Lifecycle Management | Emerging Trends in the High Tech Supply Chain | Big Data & Supply Chain Analytics: Separating Facts from Fiction

12:15 – 1:15 pm networking lunch

1:15 – 3:30 pm plenary Session: Your Supply Chain is Vulnerable! De-Risk or Go Home! | Applying SCC Models in a Defence Context | Improving the Air Force Sustainment Center’s Supply Chain Utilizing SCOR

3:30 – 3:45 pm networking break

3:45 – 5:00 pm plenary Session: Implementing SCOR in Non-Traditional Supply Chains | Lean 2.0 in Diverse Environments

5:00 – 6:00 pm Supply Chain industry Analyst and thought leader panel

6:00 – 7:30 pm networking Reception

tuesday April 157:00 am Registration open

7:00 – 8:30 am Continental breakfast

7:00 – 8:15 am optional Session: Introduction to Management for Supply Chains Framework (M4SC)

8:30 – 10:00 am plenary Session: Panel Discussion | M4SC Development Team Overview

10:00 – 10:15 am networking break

10:15 – 11:00 am Concurrent Sessions: ISM Sales & Operations Planning Brief | SCOR/M4SC for Software and IT?

11:00 – 11:45 am Concurrent Sessions: Material Planning in a Demand Driven World | Fulfillment Cost to Serve at Brocade

11:45 – 12:30 pm Concurrent Sessions: Are You Keeping Your Demand Management Process Honest? | Combining SCOR with Lean 6 Sigma to Accelerate Continuous Improvement

12:30 – 1:30 pm networking lunch

1:30 – 2:15 pm Concurrent Sessions: The Strategic Supply Chain: Aligning Resources with the Job to Be Done | SCOR and M4SC for SCM Risk

1:30 – 2:15 pm Concurrent Sessions: Why is America’s Marine Highway Program Failing to Thrive? | Innovation - Servitization - Discontinuation: How Lifecycle Stages of a Product impact the Supply Chain

3:00 – 3:15 pm networking break

3:15 – 4:00 pm Closing Keynote: Interoperability the Key to Harmonizing the Supply Chain!

optional Warehouse tourWednesday April 167:30 am Registration open

8:00 – 11:00 am optional Warehouse tour

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Agenda-at-a-Glance (subject to change)

notE: the Global member meeting is now included in Supply Chain World registration. this meeting focusing on SCC progress, developments, and presentations on research projects will be covered in the second track on tuesday beginning at 10:30 a.m.

project and Research Meetings(Subject to Change)

Volunteers from these teams will meet to review updates developed over the last several months and also to work through new issues that are best discussed in this face-2-face setting. SCC member representatives may attend, even if you have not been working on one of these teams. Also participating in the m4SC meeting will be the SCor for Supply Chain risk management team, now working to include SCrm in m4SC.

Sunday April 1310:00 am - 2:00 pm Combining SCoR, lean, and Six Sigma to Accelerate Continuous improvement,

MCGAVOCK BAround the world, supply chain professionals are asking how they can use the Supply-Chain operations reference-model (SCor®) in alignment with their Lean and Six Sigma programs. SCC has been asked to bring back this Special Interest Group on how SCor magnifies the strengths of Six Sigma and Lean.

Some thoughts that have been discussed around added content include:

QQ SCor is a tool that augments Lean and Six Sigma processesQQ SCor “enables” strategic implementation of Lean Six Sigma effectivenessQQ SCor is a strategy to organize and align continuous improvementQQ SCor encourages implementers to consider the “Voice of the Customer”, and define value from

the customer’s perspective, two key tenets of Six Sigma and Lean, respectivelyQQ SCor extends Lean and Six Sigma to function at higher levels within the organizationQQ SCor provides a strategic perspective to the more tactical methodologies of Lean and Six Sigma

1:00 – 5:00 pm M4SC (Management for Supply Chain) Discussions, MCGAVOCK Bm4SC is the framework for Supply Chain management developed by Supply Chain Council. m4SC demonstrates how to implement SCor tools, techniques, and templates throughout an organization, not just at a project level. SCm process categories, also called “layers”, in m4SC are Strategy, Network, Process and resource. Volunteer teams are working in each of these areas, still currently at a very high level defining processes. Later the work will include more detail, such as inputs/outputs, metrics, and practices. Discussion will include processes under development and also involve questions from members in attendance.

Processes in m4SC are focused on managing the operations defined in the other frameworks, so they look at how well supply chain management processes are performing.

SCor practices and measurements can be used in all of these m4SC layers to manage an organization’s supply chain operations. the m4SC framework is an addition to the “family” of SCC frameworks, so processes already housed in SCor and other frameworks – DCor, CCor, PLCor – are not also part of m4SC, but they do trigger or have inputs/outputs with m4SC.

Supply Chain World and Global Member Meeting (Subject to Change)

Monday April 146:45 – 9:00 am

2:00 – 6:00 pm

Registration open

7:00 – 8:15 am optional Session:  introduction to the Supply Chain operations Reference Model (SCoR®) MCGAVOCK BCDthis introduction is for attendees new to the Supply Chain Council Frameworks, including SCor.

Conference Agenda

Supply Chain World North America 2014 | The TuNed Supply ChAiN from STrATegy To reSourCeS 5

8:30 – 8:45 am Welcome from the Conference Chair MCGAVOCK BCD8:45 – 9:30 am opening Session: Entertainment Supply Chain, MCGAVOCK BCD

From C to Shining C… leveraging the SCoR model to improve the Media and Entertainment Supply Chain from Content to Consumer

theodore X. Garcia, Executive Vice President, Customer and Alliance management, Filmtrack

the media and Entertainment Industry is known for having one of the most complicated, confusing, and convoluted supply chains. one film title may have several thousand SKU’s that must be managed across multiple geographies, times, versions, languages, price points and channels. Using the SCor model as a foundation, this session will discuss best practices in entertainment supply chain management, deconstruct the production process for media content and provide an insider’s take into the global media value chain… From Content to Consumer.

9:30 – 10:00 am Evolution and Future of SCC, MCGAVOCK BCD

Joseph Francis, Executive Director, Supply Chain Council

Supply Chain Council is expanding beyond the project level with the m4SC (management for Supply Chain) research. Supply Chain management is integrated into a Business. A business, at a very high level, can be thought of as a set of processes developed to successfully execute a customer-focused value proposition. the business supply chain begins and ends with the customer.

Processes in m4SC are focused on managing the operations defined in the other frameworks, so they look at how well supply chain management processes are performing. this is the future direction of SCC development.

10:00 – 10:15 am networking break10:15 – 11:00 am Supplier lifecycle Management, MCGAVOCK BCD

William l. Knittle, Global Procurement Director, refining and marketing Segment, BP

the components of Supplier Lifecycle management (SLm) will be shared as mr. Knittle helps attendees understand their importance relative to other Procurement Supply Chain management (PSCm) processes. Emphasis will be to increase awareness of SLm processes and understand how they deliver value to the business, review key terminology associated with SLm processes to ensure consistent understanding and application within PSCm and with key stakeholders, and outline critical success factors for implementation.

11:00 – 11:45 am Emerging trends in the high-tech Supply Chain, MCGAVOCK BCD

partha bose, it Services, ibMmr. Bose will illustrate three major trends he is seeing with real-world examples in the High tech industry and offer direction on what High tech companies can do to improve their supply chains, as well as what other industries can learn from High tech.

the following will be covered:

QQ the use of Analytics to improve decisions in a global extended supply chain.QQ the growth of Application Programming Interface (API) driven scalable and modular supply chainsQQ the move away from hardware-constrained to software-driven supply chains fueled by advances in

3D Printing and Intelligent robotics.

11:45 – 12:15 pm big Data & Supply Chain Analytics: Separating Facts from Fiction, MCGAVOCK BCD

Michael burkett, research VP, Supply Chain research, Gartner, Inc.

“Big data” was the most searched term on the Gartner website in 2013. many believe that it will fundamentally change how we do business, while others are comparing it to other hyped past topics that overpromised and under-delivered. this session will discuss big data in the context of supply chain analytics. the session will present the impact of analytics on improving supply chain performance, the reality of big data adoption early successes and lessons learned.

12:15 – 1:15 pm networking lunch ATRIUM B

Conference Agenda

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Conference Agenda

1:15 – 2:00 pm your Supply Chain is Vulnerable! De-Risk or Go home! MCGAVOCK BCD

Douglas Kent, SCC SCor Instructor

most companies are risking serious disruption, reputational damage or financial ruin because they have so little visibility over their extended supply chains and they have not yet learned the art of collaboration. Supply chain risk is recognized in today’s economy as a major threat to business continuity. A break in the supply chain can reduce a company’s revenue, decrease its market share, inflate costs, or threaten production and distribution causing dissatisfaction to customers. As companies outsource supply globally, reach to sell in new markets and via new channels, and chase cost reductions - the potential for risks undeniably increase. our vulnerability to disruptions also involves our key suppliers, contract manufacturers, service providers and, ultimately, customers. In this highly interactive discussion, mr. Kent will address three (3) main elements:

QQ Understanding growing risks in extended supply chainsQQ measuring “Value at risk” and determining your level of risk toleranceQQ Leveraging Visibility and Analytics to identify and mitigate risks

Where does this fit into the evolving SCC M4SC framework?

2:00 – 2:45 pm Applying SCC Models in a Defence Context, MCGAVOCK BCD

Monika Kumari, Business Architect, Canadian Department of National Defence

Driven by the need to define, measure and improve materiel Acquisition and Support processes in a Defence environment, Department of National Defence (DND), Canada has embarked on a journey to integrate and improve its materiel business from a strategic, operational and tactical perspective using Supply Chain, Design Chain, Customer Chain and Product Lifecycle Chain operations reference models. the unstructured and non-integrated view of the business presented several challenges in the effective management of the materiel program. SCC’s reference models are being employed in the development of business architecture because of the unique capability of models to link Processes to Performance, Best Practices and Skills. the development of value chain architecture that aims to define and integrate materiel processes along with the Performance measurement Framework will provide a unique mechanism to effectively and continuously measure and transform the materiel business.

2:45 – 3:30 pm improving the Air Force Sustainment Center’s Supply Chain utilizing SCoR, MCGAVOCK BCD

thomas Girz Director, AFSC Performance management US Air Force Sustainment Center David morrow Supplier relationship manager Lead US Air Force

the Air Force Sustainment Center’s 448 Supply Chain management Wing has been focusing on leveraging the SCor model to improve the Center’s supply chain operations. this presentation will outline past efforts that have received the Supply Chain operational Excellence Award from the US Department of Defense for the past two years. Building on this solid supply chain foundation, the Air Force Sustainment Center is working to continue improving supply chain operations using systems focused on applying Lean principles and the theory of Constraints.

3:30 – 3:45 pm networking break 3:45 – 4:15 pm implementing SCoR in non-traditional Supply Chains, MCGAVOCK BCD

Shabana Farooqi, Director, PwC

the largest and last untapped markets in the world lie in low and middle-income countries. Providing products and services and increasing access to health commodities not only can drive profitable growth, but also improve the lives of billions. However, identifying bottlenecks along the health commodities supply chain and then determining which logistics procedures and infrastructure to build or upgrade can be challenging. SCor was the basis of a recent PwC project to improve the management of public and private sector health supply chains in the developing world for malaria drugs. Similar processes could be used to improve accessibility to health products from soap through small vendors to large-scale vaccine cold chain campaigns. this session discussion will include specific challenges encountered when adapting the SCor model to non-traditional supply chains, and approaches to overcoming those challenges.

Conference Agenda

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4:15 – 5:00 pm lean 2.0 in Diverse Environments, MCGAVOCK BCD

Willy Van overschée, Chief Executive officer, CiMCil technology transfer Center and Knowledge institute, belgiumCorporate experiences in “Lean 2.0” will be shared, lightened with pictures from game sessions. this topic covers essentially the difference between waste-oriented Lean (“Lean 1.0” ) and an enterprise-wide driven Lean culture (from resource efficiency to flow efficiency). Excellent examples in diverse environments such as manufacturing, health, and more, and an approach to do a maturity assessment, leading to a Lean 2.0 roadmap.

5:00 – 6:00 pm Supply Chain industry Analyst and thought-leader panel MCGAVOCK BCDAgain this year, Bob Ferrari, Founder and Executive Editor of Supply Chain matters will serve as this year’s panel moderator and facilitate discussion among important supply chain management topics. Bob has served as facilitator in previous year’s panels.

Panelists (subject to change):

Michael burkett, research VP, Supply Chain research, Gartner inc. Jake barr, CEo, blue World Supply Chain Consulting llC (former long-time P&G executive); brad householder, Principal, pwC Management Consulting; Steve Melnyk, Professor of operations management, Department of marketing and Supply Chain management, Michigan State university; and others to be announced.

With each year of the Supply Chain World North America conference, attendees can look forward to lively panel discussions including the Supply Chain Industry Analyst and Thought Leader Panel. the panel itself is designed to provide attendees the latest perspectives of upcoming business, process and information technology trends impacting global supply chains and their linkage to supply chain transformation and supporting desired business outcomes. the panel format is designed to provide the audience with diverse perspectives, which will include industry analyst, consulting, thought leader and academic perspectives on the important challenges facing industry supply chains and on reinforcing this year’s conference theme: The Tuned Supply Chain- From Strategy to Resources. Panelists are recruited for their expertise on various important topics.

Panel Goals:

QQ Assist our audience in their thinking, positioning and alignment of strategies in helping companies respond to the challenges of the new dimensions of global business.

QQ reinforce various messages and learning brought out by conference presentations.QQ Provide our audience with some succinct recommendations and/or guidelines for positioning and

sustaining innovative, resilient and competitive global supply chain capabilities.QQ Provide thought leadership and perspectives on important supply chain topicsQQ make this session lively, insightful and interesting including various perspectives, if needed.

6:00 – 7:30 pm networking Reception ATRIUM CAFé/BAR

tuesday April 157:00 am Registration open7:00 – 8:30 am Continental breakfast MCGAVOCK BCD FOYER7:00 – 8:15 am optional Session: introduction to Management for Supply Chains Framework

(M4SC), MCGAVOCK BCDthis introduction is for attendees new to the Supply Chain Council m4SC Framework.

8:30 – 8:45 am opening Remarks & Welcome MCGAVOCK BCD

Conference Chair8:45 – 9:30 am SCC board of Directors panel Discussion MCGAVOCK BCD

Moderated by Maha Muzumdar, Vice president, oracle Corporation

Board members will share some key thoughts and then answer questions from the audience.9:30 – 10:00 am M4SC Development team overview MCGAVOCK BCD10:00 – 10:15 am networking break

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Conference Agenda

10:15 – 11:00 am Concurrent Sessions. Please choose one session to attend.Session A—iSM Sales & operations planning brief ATRIUM BJim barnes, Services Director, Institute for Supply management (ISm) Leading companies have grappled with the challenge of Sales & operations Planning, and getting to “one forecast,” for some time now. recent lessons learned, primarily in the Consumer Food manufacturing industry, demonstrate just how difficult it is to implement a seamless process that gets to a forecast that all can agree on.

Key aspects that drive success in S&oP include:

QQ C-Level leadershipQQ Functional participation and buy-inQQ technology leverage

Companies fail to get to a functioning S&oP process when senior executives are not setting the expectation that it is strategic a priority for the company. Equally, lack of participation and buy-in from Sales, marketing, Finance and operations will limit the success of the effort. Finally, it is essential to share common and clean data from the start, so the numbers aren’t the flash point for disagreements in the collective forecast and plan.

Session b —SCoR/M4SC for Software and it? MCGAVOCK BCDpeter Vanderminden, Industry manager, manufacturing & Supply Chain, microsoftthere are at least three main points of intersection with SCor & m4SC relative to the concerns of It and software development. In addition there is a significant macro technology trend operating as a disrupter to the nature of software solutions supporting supply chains:

QQ It needs to manage a technology adoption supply chain.QQ It needs to support the business’s supply chains with enterprise solutions with “Stock Buy” vs. “Engi-

neer to order/Build” decisions.QQ organizations are realizing the need to integrate the activities of their physical & digital supply chains,

particularly as the percentage of informatics increases in the product or service delivered to the cus-tomer.

QQ the whole nature of how enterprise solutions are architected is a major state of transition, as we move from silo systems of record to deploying connected cloud based systems of engagement.

this session will explore the leverage of m4SC as a key tool to manage these aspects and insure the engagement and coordination between the traditional business stakeholders of supply chains and the It stakeholders that build and support the business’s enterprise systems in alignment with its supply chain strategy.

11:00 – 11:45 am Concurrent Sessions. Please choose one session to attend.Session C—Material planning in a Demand Driven World ATRIUM BCarol ptak, Co-author, orlicky’s material requirements Planning and Partner, Demand Driven Institutethis presentation describes a pragmatic and innovative approach to planning material in a hypercompetitive world where dramatically increasing volatility and variety would seem to negate any possibility of planning. the introduction of mrP introduced breakthrough thinking of that time on how to manage material utilizing a computer. this latest innovation provides a breadth of understanding of currently available tools, their application in a variety of industries as well as a roadmap to the future. this session describes the poor business results embedded in most of today’s demand and supply planning systems; discusses the core problems causing the results; presents and details an alternative demand driven structure for planning and controlling materials flow; and presents initial results from actual implementations.

Session D—Fulfillment Cost to Serve at brocade MCGAVOCK BCDSteve tracey, Director, Global Fulfillment, Brocade Communications SystemsBrocade Communications Systems is a technology company specializing in data and storage networking products. In this session, the company shares a high level outline of how they have taken the main metric they are first working with – Cost to Serve – into the company and customizing an application to help employees see the impacts of different changes on the supply chains. See a journey in progress for Brocade operations.

Conference Agenda

Supply Chain World North America 2014 | The TuNed Supply ChAiN from STrATegy To reSourCeS 9

11:45 -– 12:30 pm Concurrent Sessions. Please choose one session to attend.Session E—Are you Keeping your Demand Management process honest? ATRIUM BEric C. lange, Director of Demand Planning and S&oP Services, Celestica Supply Chain Servicesmany companies, even after they have established a formal Sales and operations Planning process (S&oP), neglect to implement a critical piece of the puzzle for demand management success – Forecast Accuracy measurement and reporting. there is a reason for this. It is difficult, time-consuming and complex. So why bother calculating and reporting accuracy? Since the general assumption is that forecasts are always wrong, what can be gained by measuring demand plan or forecast accuracy? Even though calculating forecast accuracy is difficult, leaving this piece out of the equation limits the prospects for success for the entire process. Developing a method to calculate and track improvement should be as important as the forecasting process itself. Demand management is much more than forecasting. measurement and accuracy reports help determine the effectiveness of the entire demand management process, which also includes communication, influencing, planning, prioritizing, as well as historical data management and statistical analysis.

Session F—Combining SCoR with lean 6 Sigma to Accelerate Continuous improvement MCGAVOCK BCDDan Swartwood, VP of Process and technology, Satellite Logistics GroupSCor, Lean, and Six Sigma are complementary methodologies that should be used together in a comprehensive continuous improvement program. SCor provides a high level strategy and metrics that are aligned to customer interests. It also provides a standardized model along with metrics and industry practices to facilitate the defining and analysis of supply chains. renewed interest in this topic has prompted the SCC to restart a SIG and is resulting in improvements to both content and training materials.

12:30 – 1:30 pm networking lunch ATRIUM B11:45 -– 12:30 pm Concurrent Sessions. Please choose one session to attend.

Session G—the Strategic Supply Chain: Aligning Resources with the Job to be Done ATRIUM BRyan Spence, ComptIA, Apple (retired)Kristie bane, CPIm, SAP Certified SolutionsIn his mobile expert role, mr. Spence answers questions on how mobility can provide solutions to supply chain challenges. there’s no question that mobile technology can offer significant advantages, and is a doorway we will likely all walk through to get to the future, but there are questions on how mobile solutions may, could or should be put into practice. this session discusses practical ways to put theory into practice and make a meaningful difference in supply chain strategy and operations. Answers are featured about the application of mobile solutions in a way that resonates with supply chain practitioners at organizations of all sizes.

Session h— SCoR and M4SC for SCM Risk MCGAVOCK BCDDavid Morrow, Supplier relationship manager Lead, US Air Forcetaylor Wilkerson, Program manager, Supply Chain management, LmIAs supply chains extend into new markets globally, risks increase. risk management that is effective must include the supply chain perspective. It has proven to be difficult for a standard for supply chain risk management to be created and accepted. In addition to the fact that supply chains are complex, each company or line-of-business uses its own language to describe processes, practices and job specifications and all need their own specialized metrics. Now developing m4SC enables the SCor approach to be expanded into the layers of extended chains that address supply chain strategy, network, process and resources. the current risk management work is around where SCm fits in m4SC.

2:15 – 3:00 pm Concurrent Sessions. Please choose one session to attend.Session i—Why is America’s Marine highway program Failing to thrive? ATRIUM BJeffrey taub, Chair, Dept. of Arts & Sciences, maine maritime Academythis presentation provides a synopsis of the establishment and structure of America’s marine Highway Program followed by an in-depth analysis of the program focusing on the reasons the program is not meeting initial expectations, not providing the country with the degree of benefits that the designers and planners of the program had envisioned, and not being utilized to its potential capacity. mr. taub suggests possible solutions that might help alleviate current problems of domestic landside transportation of cargo in the United States, improve supply chains, and increase the use of short sea shipping in the United States such that America’s marine highways can become the program for which it was conceived.

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Conference Agenda

Session J—innovation - Servitization - Discontinuation: how lifecycle Stages of a product impact the Supply Chain MCGAVOCK BCDDeanna yee, PmP, Strategy Execution manager, Satellite Logistics GroupYour product is new and demand is hard to forecast. What does this mean to the supply chain? or your product reaches the end of its life. What happens now to the supply chain? As a product moves through its lifecycle, its supply chain requirements change. Companies who are able to anticipate the impact of changing lifecycle stages to the supply chain are more successful. the PLCor model was created to assist companies in addressing the entire product lifecycle and its impact on the supply chain. recently it was expanded to support end-of-life (product discontinuation). then there is Servitization, where manufactured goods turn into services. this is yet another evolution of products along their lifecycle. the presentation shows how PLCor integrates with SCor along the various life cycle stages of a product, specifically highlighting product discontinuation and servitization. It outlines how to successfully align product and supply chain management.

3:00 – 3:15 pm networking break 3:15 – 4:00 pm Closing Keynote MCGAVOCK BCD

interoperability the Key to harmonizing the Supply Chain!

Steven A. Melnyk, professor of operations and Supply Chain Management, Department of Supply Chain Management, broad College of business, Michigan State university

Supply chain management is now well established. the new keys to success are seamless alignment with corporate strategy and effective integration with key partners in the supply chain. A new approach to interoperability is critical. We have to move beyond the important issues of data, processes, and measures. Alone, these are insufficient for properly aligned and effective supply chains. Issues such as expectations, roles, activities, business models, and culture are emerging as critical enablers. these additional dimensions of interoperability will enable businesses to transition from a set of discordant voices competing for attention to a harmonious band all working towards the outcome – a supply chain that is tuned.

4:00 pm Closing Remarks MCGAVOCK BCD

optional Warehouse tour (Subject to Change)

Wednesday April 167:30 am Registration open8:00 – 11:00 am optional Warehouse tour

Lifeway Distribution Center Warehouse tour just outside of Nashville at

535 maddox-Simpson Drive, Lebanon tN 37090

transportation provided

this 400,000 sq ft distribution facility with 200 employees uses pick to voice (new!), pick to light, WmS and tmS technology, and has very successfully integrated lean into their culture, which they will demonstrate for participants. tour includes graphical dashboards around the DC and 55 work areas.

limited to the first 20 registrants – sign up when you register for the conference.

Conference Agenda

Supply Chain World North America 2014 | The TuNed Supply ChAiN from STrATegy To reSourCeS 11

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Learn more or join: supply-chain.org/join supply chain councilsccSM

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