Supply Chain Reality Show VandeVate Supply Chain Logistics January 24, 2006.
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Transcript of Supply Chain Reality Show VandeVate Supply Chain Logistics January 24, 2006.
PurposeTo share a “Live” Case study with you that illustrates how International Logistics and Distribution must evolve to support and meet the needs of dynamic complex Global Supply Chains.
Expected OutcomeUnderstanding of an Overall “Supply Chain Logistics” Project and the importance of Logistics to drive operational efficiencies, reduce lead time, and capture savings.
AGENDA• ADTRAN - Company Overview
• Reality Show Set UP
Theme
The House
The Location
The Cast
The Challenges the Cast must overcome
• The ROI analysis
• Q&A
Corporate Statistics
FY2004 Revenue: $455 Million
FY2004 Net Income: $75.4 Million17 Years of profitable growth
Employees: ~1,600 total
Headquarters: Cummings Research Park, Huntsville, Alabama
Sales office throughout the US
In-house and outsourced manufacturing (China)
NOTE: Released Earnings Today
19941996
19982000
20022004
$0.93
$0.76
$0.42
$0.22
$0.82
$0.66
$0.51$0.51$0.50
$0.37
$0.26
Earnings History
1994—2004 Annual EPS
*Excludes gain on sale of securities **Excludes investment impairment charges
*
**
19941996
19982000
20022004
Proven Track Record
WorldwideEnterprise TDM IAD
WorldwideEnterprise T1 DSU/CSU
WorldwideEnterprise DDS DSU/CSU
DomesticHDSL Deployment
Domestic ISDN Extension
Domestic DDS Circuits
Sources: Gartner Dataquest, internal company estimates
70%87%93%
46% 39%46%
ADTRAN Market Share
Supply Chain “Reality Show”
Theme
Locate a fine-tuned, process driven, efficient, well established best in class “domestic distribution” process, unplug a piece of it, take it 8,000 miles to a foreign land, plug it back up, teach it a foreign language, expose it to the elements and see if it can increase operational efficiencies, reduce customer lead times, and drive cost reductions.
Supply Chain “Reality Show”
The House
A Two Room House
Room One: 85,000 square foot room used for Finished Goods Room Two: 75,000 square foot room used for RMS & Kitting
Supply Chain “Reality Show”
Location
Existing location for 16 Years, Huntsville Alabama
Proposed location for the Future, Hong Kong
Supply Chain “Reality Show”
The Cast of Characters
Finished Goods
Direct Ship – Bypass Huntsville distribution
Direct Fulfillment – Hold inventory in HKG vs HSV
Raw Materials
3PL Distribution-Warehousing service provider
Supply Chain “Reality Show” Challenges to Overcome
• Locate and find a suitable house, 3PL service provider• Throw everyone together in the house• Mix in import-export complexities, terms of delivery, EOR-IOR• Add Corporate Tax liability burden (17% HKG vs 36% US)• Non Resident offshore status vs stand-a-lone Hong Kong Entity• 13 Hr time difference, language barrier• Logistics-Transportation problems (capacity, rate variances, damage)• Inventory management and reporting (inventory mgt, liability, loss)• IT-ERP interface/integration-support dedicated and public lines• SOP and 3PL training for FG and RMS ERP sales order entry• Prepare Business case with ROI and get Sr. Mgt Buy-in• 3PL Contract, legal review, mutual language-partnering vs adversarial• Negotiating Rates• Sarbanes Oxley audit review, controls
ROI Summary•Annual Savings = low to mid six figures
•Break Even Analysis = 20,000 units
•Volume Analysis
•Cost Analysis
•RFP-3PL Analysis
•FG Internal Distribution Cost Analysis
•SWOT
•DS Logistics Flow Chart
•DF Logistics Flow Chart
•Qualitative Analysis
Adtran Networks Pty Ltd
AustraliaADTRAN
Global Customers
ADTRAN 3PL DC PANALPINA
ADTRANHuntsville FGDC
Truck to 3PL HKG
ADTRAN Carriers ADTRAN Carriers ADTRAN Carriers
Celestica DongguanJabil Huangpu
Jabil Pays for Freight to ADTRAN 3PL DC in HKG
Celestica Pays for Freight to ADTRAN 3PL DC in Hong Kong
ADTRAN responsible for freight DDU To Australia
ADTRAN ships EXW, FCA Hong Kong using Customer named carriers to global customer locations
ADTRAN pays 3PL for Cross Dock Distribution & Export Document Prep
Direct Ship through 3PL Hong Kong Distribution
Truck to 3PL HKG
ADTRAN ships DDP to HSV
CelesticaJABIL
Customer Carriers
ADTRAN ships DDP, CIP, DDU to global customer locations
ROI Analysis
•Annual Savings = low to mid six figures
•Freight Lane Analysis Inbound-Outbound Ocean/Air
•Oracle Report to Data Mine out of ERP
•3PL DC Cost Analysis
•Internal DC Cost Analysis
•Customs-Tax Impact on Duties/Fees/Taxes
•Pallet-Carton Volume Analysis
•SWOT
•Logistics Flow Process
RM SupplierRM Supplier RM Supplier
Drop Ship Raw Material through 3PL Hong Kong Distribution Center
Air Freight to Hong Kong
ADTRAN 3PL DC PANALPINA
ADTRAN pays 3PL For:Cross Dock Distribution, Import entry clearance Export Doc Prep, Baan System Transactions -- Purchase Order Receipt -- Sales Order Shipments Delivery of RMS to CM Distribution Centers in HKG
Truck to Celestica from 3PLTruck to Jabil from 3PL
ADTRAN pays freight from 3PL DC to Celestica HKG RM DC
ADTRAN pays freight from 3PL DC to Jabil HKG RM DC
Jabil C/O E-Commerce Logistics Hong Kong
Celestica Hong Kong Distribution Center
Dro
pShip
Ocean Freight to Hong Kong
ADTRAN Importer of Record into HKG
Jabil EOR / HKGIOR /China
Celestica EOR/HKG
IOR / China
Trucking intra China
Conclusion
You are the Sr. Management of ADTRAN
What is your decision now with regard to my recommended change?
Do we proceed with the new HKG Remote DC or do you kill the idea and we continue to ship through our existing HSV DC?
Revenue Savings mid to high six figures
Quotables
“ There is nothing so useless as doing efficiently that which should not be done at all”
• Peter Drucker