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Project Proposal

Coca-Cola Company

5/11/2015

Submitted To: Amy Vuong

Submitted By: Ankita Suri (4233751)

1. A Project Title/Topic Definition

Research report on Supply chain management strategies opted by “Coca-Cola Company”

2. Objectives

Inventory and Warehouses system A-B-C classification Studying the demand and finding the best method for forecasting Studying the inventory problems Building the dynamic inventory model

3. Background

The Coca-Cola Company is an American multinational drink enterprise and producer, retailer and advertiser of nonalcoholic refreshment concentrates and syrups, which is headquartered in Atlanta, Georgia. The organization is best known for its lead item Coca-Cola, developed in 1886 by drug specialist John Stith Pemberton in Columbus, Georgia. The Coca-Cola equation and brand was purchased in 1889 by Asa Griggs Candler (December 30, 1851 - March 12, 1929), who joined The Coca-Cola Company in 1892. The organization works a franchised conveyance framework dating from 1889 where The Coca-Cola Company just delivers syrup concentrate which is then sold to different bottlers all through the world who hold a selective region. The Coca-Cola Company claims its grapple bottler in North America, Coca-Cola Refreshments. Its stock is recorded on the NYSE and is a piece of DJIA, S&P 500 record, the Russell 1000 Index and the Russell 1000 Growth Stock Index. Its current executive and CEO is Muhtar Kent. Coca-Cola right now offers more than 500 brands in more than 200 nations or domains and serves more than 1.7 billion servings every day.

Over 146,000 employees around the world More than 1.7 billion servings per day More than 3500 kinds of beverages Sponsorship: Olympics, FIFA, EURO etc. Charity and contributions 1% from the total income The Coca Cola Foundation, 1984. Financial support for improving society. 2002-2010 more than $690 millions of contribution and charity.

4. Planned Site Visits relating to logistics and supply chain management

Name of Organization: Coca Cola Beverages Contact name and position: Mr. Rakesh Sharma(Warehouse Supervisor) Contact phone number: 6478585246 Contact email address: Not provided

5. Milestones of key events

Phase 1: Submission of project proposal on 11th May, 2015 A field visit to the Company on 13th May 2015 for approvals Visit to the site for gathering all information related to the project Phase 2: Summary report of the progress on project and difficulties faced during the project

Start of writing the final document for the submission Proofreading Phase3: Submission of project Phase4: Presentation

6. Criteria of primary research in the form of questions/survey form

What targets do you have planned for your business this coming year?

Overall Sales Revenue Expansion/Growth

How much did you spend on logistics as a percentage of your total budget in the past year?

0% 1 - 3% 4 - 7% 8 - 10% More than 10%

Do you plan to increase your logistics spending in this year's budget?

Yes No

What is your number one source for attaining new clients/customers?

Referrals / word-of-mouth Print, radio and/or broadcast advertising Cold calling or direct marketing Participation in or attending trade shows Participation in industry associations Web site Online advertising Online events (such as webinars) Other, please specify

Which supply chain strategy was most successful for you this past year?

Strategic Effort 1 Strategic Effort 2 Strategic Effort 3

Major stages involved in handling Supply chain and logistics Difficulties in handling logistics Strategies involved in building a dynamic inventory handling methods

Is there any logistics handling strategy that your competition is using that you think warrants exploration?

Competitor 1 Logistics Handling Program Competitor 2 Logistics Handling Program Competitor 3 Logistics Handling Program

If any new technologies have emerged that could affect the logistics of your business, please describe.

7. Costs (if any, will be borne by the student)

As such there is no major cost involved; there are small expenses such as commutation cost, cost for paper work and so-on.