Supply Chain Mangement Ppt.

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    Description of Chocolate

    Chocolate is made fromcocoa beans found on thecacao tree. The cacao tree was first

    discovered in the South

    American rainforest. The three main

    ingredients in chocolateare chocolate liquor, cocoapowder, and cocoa butter.

    Different kinds ofchocolate use varyingamounts of these 3ingredients.

    Picture of the Cacao Tree

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    How Chocolate is Made

    Cocoa pods areharvested

    Pods are crushed andfermented.

    Cocoa beans are takenout of the pods and thendried.

    Beans are roasted,graded, and then ground.

    Grinding the beanscreates a liquid calledchocolate liquor. Chocolate liquor - made

    mostly of fat called cocoabutter.

    Cocoa butter is extracted. Cocoa powder is also

    created when beans areground.

    Process creates chocolateliquor, cocoa powder,and cocoa butter.

    Ingredients are blendedback together to createdifferent kinds ofchocolates.

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    Types of Chocolate

    Sweet Chocolate

    Contains no milk solids

    Cannot contain less than15% chocolate liquor

    Dark Bittersweet Chocolate Contains the most chocolate

    liquor.

    It is sweet chocolate thatcannot contain less than35% chocolate liquor.

    Semi Sweet Chocolate Similar to dark bittersweet

    chocolate.

    Baking Chocolate

    Contains no sweeteners andno milk.

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    Types of Chocolate

    Milk Chocolate Contains milk and sugar,which differs frombittersweet and semisweetchocolate.

    Cannot contain less than 12%milk and cannot contain lessthan 10% chocolate liquor.

    Can contain other ingredientsbut must comply withregulations.

    White Chocolate Technically not real chocolate Contains no chocolate liquor,

    which is one of the mainingredients in chocolate.

    Its made of cocoa butter,milk, and sugar.

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    TARGET MARKET

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    Particulars Cost Per Unit Total CostRaw Material

    Sugar = 30,000

    Cocoa Butter = 30,000

    Peanuts = 32,000Peanuts = 20,000

    Chocolate Coated Rasins = 40,000

    Vanilin = 10,000

    Almonds = 30,000Honey = 5,000

    Boston Baked Bean = 15,000

    Direct Labour = 70,000 1.56 70,000

    Carriage on Material = 24,250 0.53 24,250

    Prime Cost 7.25 3,26,250

    Cost SheetFor one month

    5.16 2,32,000

    Total Output = 45,000 units

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    Factory expenses

    Fixed

    Depreciation on Plant and M/c = 25,750

    Rent = 15,000

    Power and Consumable Store = 15,000

    Factory Insurance = 15,000

    Supervisors Salary = 5,000

    Variable

    Electricity Charges = 5,000

    Power and Consumable Store = 10,000

    Running Expenses of Machine = 15,000

    Factory Cost 9.60 4,32,000

    Office and Administration Expenses 4.40 630,000

    Selling & Distribution Expenses 2.00 90,000

    Total Cost 16.00 7,20,000

    Net Profit (20% on selling price) 4.00 1,80,000

    Sales 20.00 9,00,000

    2.35 1,05,750

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    Forward Logistics

    The finished chocolates from manufacturing is stored in

    the ware houses

    Then comes the logistics and distribution where the goods

    are packed and moved to various regional distribution

    centers.

    From RDCs the chocolates are distributed to different

    outlets or Retailers

    INNOVATIVE PACKAGING

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    INNOVATIVE PACKAGING

    (REVERSE LOGISTICS)

    The innovation marks a potentially significant breakthrough for the foodand packaging industries, as it could pave the way for large numbers ofchocolate bars to be wrapped and sold in the stuff of their creation.

    Approximately 10 tonnes of cocoa husk waste accounts for every singletonne of dry cocoa bean produced, or 76% of the fruit itself. The companysays that, unlike other cocoa recycling processes, the paper is made without

    burning or gradual degrading of the fibres of the cocoa husk, the finishedlight brown paper utilises the cocoa as a natural colourant, avoiding theneed for artificial dyes

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    Modes of transportation

    Transportation is necessary to Move purchased goods from

    suppliers to buyers and move finished goods to the customer.

    Modes of transport used by supplier Road transport : It is flexible in nature and can be reached to

    any parts of the country and it cost less as compare to other

    modes of transport.

    Rail carriers : compete most favorably when the distance is long

    & the shipments are heavy or bulky.

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    Air carrier : Very expensive relative to other modes but

    also very fast

    Water carrier : In flexible and in expensive as compare toothers mode of transport

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    Demand requirements to design a

    warehouse Is demand high or low?

    The new calorie free chocolate analysis shows that the change in calorie free

    chocolate consumption occurred for both women (up from 18% in 2000 to

    21% in 2010) and men (up from 14% to 19% in the same period).

    Still, only about 20% of people are concerned of diet on any given day with

    the majority (80%) not maintaining it , the report finds. It included calorie-

    free and low-calorie versions

    Overall, about half of the population, ages 2 and older, consume fatty things

    on any given day. Among boys 2 to 19, 70% consume them while 40% of adult

    women consume them.

    Hence we can say that the demand for our product is high.

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    Warehouse design As our product is not seasonal we have to have a strong warehouse design to

    support our production and match our demand in the market. Which can

    happen through maintaining proper consolidation and break-bulk, (2) sorting,

    and (3) reverse logistics.

    Our consolidation is very effective it goes in the following way

    The warehouse receives materials, from a number of sources, that are

    combined in exact quantities into a large single shipment to a specificdestination.

    The benefits of our consolidations are

    i. realization of the lowest possible freight rate,

    ii. timely and controlled delivery, and

    iii. reduced congestion at a customersreceiving dock.The warehouse enables both the inbound movement from origin and the

    outbound movement to destination to be consolidated into a larger size

    shipment, which generally results in lower transportation charges per unit

    and most often quicker delivery

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    The design

    Bulk breaking

    A break-bulk operation receives a single large shipment and arranges fordelivery to multiple destinations. Economy of scale is achieved by transporting

    the larger consolidated shipment. The break-bulk warehouse or terminal sorts

    or splits out individual orders and arranges local delivery.

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    Sorting

    The basic benefit of sorting is to reconfigure freight as it flows from origin to

    destination. Three types of assortmentcross-docking, mixing.

    a) cross-docking:

    Our objective is to combine inventory from multiple origins into a pre specified

    assortment for a specific customer. the jest of cross-docking is on-time delivery

    from each manufacturer. The manufacturers, in turn, may have sorted, loaded,

    and labeled the appropriate quantity by destination. Product is then literally

    moved across the dock from receiving into a truck dedicated to the delivery

    destination

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    Mixing :

    mixing is usually performed at an intermediate location between shipment

    origin and destination. carloads or truckloads of products are shipped from

    origin to mixing warehouses. Upon arrival at the mixing warehouse, shipments

    are unloaded and sorted into the combination desired by each customer.

    These inbound shipments are planned to minimize inbound transportation

    cost.

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    Reverse Logistics Processing

    A great deal of the physical work related to reverse

    logistics is performed at warehouses. Reverse logistics

    includes the activities to support:

    (1) returns management,

    (2) remanufacturing and repair,

    (3) remarketing,

    (4) recycling, and

    (5) disposal

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    LOCATION

    The locations probably we select are going to cover would be mostly

    the metro politan cities and regions where the IT sector is growing fast

    REASONS

    a) Less concern on health i.e the diet they take have more fat in it, as our

    product is of low calories we may taste success in matching our

    demand which is mentioned in the earlier slides

    b) They have less time to concentrate on health and

    c) Every person now and then picks up a chocolate now and then why

    cant it be a lower calorie chocolate.

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    WAREHOUSE LOCATION In planning warehouse layout, The most important product variables we

    considered in a slotting plan are product velocity, weight, and special storage

    requirements.

    Product velocity is the major factor for driving our warehouse layout. High-

    volume product should be positioned in the warehouse to minimize movement

    distance.

    As our product is high-velocity products it is positioned near doors, primary

    aisles, and at lower levels in storage racks. Our positioning minimizes warehouse

    handling and reduces the need for frequent lifting.Our Warehouse will be locatedon outskirts of the city area like nearby to our customers i.e outer ring road

    HI-TECH city.

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    WAREHOUSE DESIGN

    Warehouse design must consider product movement characteristics. Three

    factors to be determined during the design process are the number of floors toinclude in the facility, a cube utilization plan, and product flow.

    The ideal warehouse design for us is one-floor building that eliminates the need

    to move product vertically (reduces the time).

    Our warehouses are designed with 25- to 30-foot clear ceilings, although

    selected automated and high-rise handling equipment can effectively use

    heights over 100 feet.

    It supports straight product flow through the building.

    Bill Of M t i l

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    Bill Of MaterialBill of Materials

    Team: AMIGOS Date:

    for howmany

    months: 1 month

    Description Qty

    Unit of

    Meas Unit Price ( ) Total Price

    Describe the Part How

    Many

    Piece,

    Inch, Etc. Cost Per Unit

    coco beans 1000 kg $500.00 $500,000.00

    milk 1000 liters $36.00 $36,000.00

    sugar 1000 kg $70.00 $70,000.00

    labour 25 humans $15,000.00 $375,000.00

    eggs 1000 dozzen $36.00 $36,000.00

    coco butter 1000 kg $800.00 $800,000.00

    lactose 100liter $200.00 $20,000.00

    $0.00Subtotals: $1,837,000.00

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    For calculating BOM we considered the materials required

    to manufacture our product(for 1 month) and then

    estimated the cost for each unit and finally to produce the

    products for 1 month we incurred a cost of $1,837,000.00

    For each year we have the capacity of producing 22,000

    tones

    The labors working hours will be 8 to 12 hrs a day.

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    Beans and coca

    is mixed in the

    factory

    Milk+sugar to coca

    mass=chocolate

    liquid

    chocolate liquidevoprated=chocolat

    e crumb

    chocolate crumb

    cooked to get

    cadbury

    Crumb to pinmill mixed with

    coco liquor &butter

    Assortments in to

    bars

    refining,conching and

    temperingSmoothing of chocolet

    wrapingProduct is ready

    Process diagram

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    PRODUCTION LAYOUT

    The layout we use is product layout.

    Layout is in following way

    PRODUCTION AREA

    BEANS STORE AND COLD

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    BEANS STORE AND COLD

    ROOM SPRINKLER SYSTEMS

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    Central Stores Sprinkler System

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    Overall sprinkler system

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    Chocolate Craving Theories

    Chocolate cravings are a result of the chemical ingredientsfound in chocolate.

    Chocolate cravings come from the sensory properties ofchocolate = texture, taste, smell, and color.

    Chocolate cravings are influenced by culture.

    Many theories exist, but there is no conclusive scientificevidence on what causes people to crave chocolate.

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    Potential Health Benefits

    Chocolate may be good for the heart.

    Chocolate contains chemicals like those found in red

    wine and green tea.

    Helps improve circulation

    Helps cut down blood pressure

    Chocolate contains flavanols.

    Helps in preventing the oxidations of bad cholesterol, which

    reduces the stickiness of blood platelets and improve blood

    vessel elasticity.

    Theobromine, found in chocolate, was found to

    treat coughs better than codeine.

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    AAA into supply chain Agilitythe ability to respond quickly and cost-effectively to unexpected changeis

    critical because in most industries, both demand and supply fluctuate more rapidlyand widely than they used to. In fact, the best companies use agile supply chains todifferentiate themselves from rivals.

    Supply-chain agility and resilience no longer imply merely the ability to manage risk.It now assumes that the ability to manage risk means being better positioned thancompetitors to deal withand even gain advantage fromdisruptions. Key toincreasing agility and resilience is building flexibility into the supply-chain structure,

    processes, and management. Adaptability - The best companies tailor their supply chains to the nature of the

    markets they serve. They often end up with more than one supply chain, which can beexpensive, but, in return, they secure the best manufacturing and distributioncapabilities for each offering.

    All companies must align their supply-chain infrastructure and management withtheir underlying value proposition to achieve a sustainable competitive advantage.

    That is, they must align the interests of all the firms in the supply network so thatcompanies optimize the chains performance when they maximize their interests.

    Alignment - One way companies align their partners interests with their own is byredefining the terms of their relationships so that firms share risks, costs, and rewardsequitably. A prerequisite to creating alignment is the availability of information so thatall the companies in a supply chain have equal access to forecasts, sales data, andplans. Next, partner roles and responsibilities must be carefully defined so that there is

    no scope for conflict. Finally, companies must align incentives so that when companiestry to maximize returns, they also maximize the supply chains performance.

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    FUTURE OF THE PRODUCT

    According to KPMG, there are almost two track market, the developedand the developing. In the developed market a lot more innovation isneeded to grow or maintain the market share. In the developingmarket like BRIC countries, manufacturers need to cater to thespecific consumer taste for growth. It also says industries response toupcoming health regulation could mold the future.

    Sustainable sourcing, packaging, and consolidation and outsourcingchocolate manufacturing will be of growing importance. To grow inemerging market a global set of local operations is needed. India isanticipated to grow faster than all emerging markets according toKPMG. There is an opportunity in new developing markets in eventingand gifting chocolates, introduction of spices into chocolates can alsogain momentum.

    The emergence of health legislation from national government could bea threat to the industry. The industrys marketing capacity forcommunicating the health benefits are yet to be realized by otherchocolatiers but regulation need not become burdensome for usbecause we are bringing nutritional benefits in our chocolate.

    There is a threat of decrease in supply of cocoa, which is the main

    ingredient of our chocolate, in future.

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