SUPPLY CHAIN MANAGEMENT ON

“THE COCA COLA COMPANY”

COURSE NAME: SUPPLY CHAIN MANAGEMENT

INSTRUCTOR NAME: SIR SHOAIB AHMED

COURSE CODE: MGT-518

SEMESTER: SUMMER-2014

BATCH B.B.A (HONS.)

GROUP MEMBERS:

1. TALHA HASSAN BB-2131

2. SAAD MUSSARRAT BB-2359

3. SHAHZAIB MALIK BB-21164. MAAZ UDDIN BB-25227

• The Coca-Cola Company is an American multinational beverage corporation.

• Manufacturer, retailer and marketer of non-alcoholic beverage concentrates and syrups.

•Headquartered in Atlanta, Georgia.

•Its flagship product Coca-Cola.

•Invented in 1886 by pharmacist John Stith Pemberton in Columbus, Georgia.

•The Coca-Cola formula and brand was bought in 1889 by Asa Griggs Candler (December 30,

1851 - March 12, 1929), who incorporated The Coca- Cola Company in 1892.

•The company operates a franchised distribution system dating from 1889 .

•The Coca-Cola Company only produces syrup concentrate which is then sold to various bottlers

throughout the world who hold an exclusive territory.

INTRODUCTION

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•The Coca-Cola Company owns its anchor bottler in North America, Coca-Cola

Refreshments.

•Its stock is listed on the NYSE and is part of DJIA, S&P 500 index, the Russell 1000

Index and the Russell 1000 Growth Stock Index.

• Its current chairman and CEO is Muhtar Kent.

•More than 500 brands in over 200 countries or territories

•Serves over 1.7 billion servings each day.

•Over 146,000 employees around the world• More than 3500 kinds of beverages

• Sponsorship: Olympics, FIFA, EURO etc.

• Charity and contributions 1% from the total income

• The Coca Cola Foundation, 1984. Financial support for improving society.

• 2002-2010 more than $690 millions of contribution and charity.

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• To become the best place to work for people

• To present the world a quality beverage brand.

• To make a difference by helping, building and supporting sustainable communities.

• Being highly effective and fast moving organization

• To refresh the world and inspire moments of happiness and optimism.

• To create value and make a difference.

Leadership: The courage to shape a better future

Collaboration: Leverage collective genius

Integrity: Be real

Accountability: If it is to be, it's up to me

Passion: Committed in heart and mind

Diversity: As inclusive as our brandsQuality: What we do, we do well

VALUES

MISSION

VISION

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SUPPLY CHAIN ACCORDING TO COCA COLA INTERNATIONAL

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WORLD WIDE MARKET SHARE BY COCA COLA IN 2012

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• Focus on aggressive marketing has been the cornerstone of the culture and strategy of

its business.• Coca-Cola always made expansion efforts.

• Coca-Cola not only produces soft drinks but it also serves energy drinks, tea, juice

drinks and water.• Acquisition for gaining competition advantage.

• The most important factor of the Coca Cola Company is its employees.

• Coca-Cola is selling its product to the multinational organizations like MC Donald's,

KFC, Sub-way, Dunkin Donuts and also keeping local market in focus.• Coca-Cola is focusing on public by charitable contributions.

• Coca-Cola’s value and future development plans lead to increase in the interest are

share holders.• They are operating through push strategy of supply chain worldwide in the beverages

industry.

COMPETITIVE STRATEGY

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GLOBAL PRESENCE TILL 2012

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1. Africa

2. Pacific

3. European Union

4. Latin America

5. Asia

6. North America

GLOBAL BUSINESS IS ORGANIZED INTO SIX GEOGRAPHIC

OPERATING DEPARTMENTS:

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ORGANIZATION STRUCTURE GLOBAL DECISION MAKING PROCESS

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COCA COLA SUPPLY CHAIN PROCESS

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A typical supply chain may involve a variety of stages:

• Customers

• Retailers

• Wholesales/distributors

• Manufacturers/ Plants

•Component/raw material suppliers

SUPPLY CHAIN STAGES

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•A-B-C classification

•Studying the demand and finding the best method for forecasting.

• Studying the inventory problems.

• Building the dynamic inventory model.

• Determination of economic order quantity.

• Determination of stock level.

• Determination of safety stocks.

• Selecting the proper system of ordering for inventory.

• Ending up with the final inventory model, which will be solution for our problem with numerical

example.

INVENTORY AND WAREHOUSES SYSTEM

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Studying the information flow system of the company.

• Detecting and identifying the problems and the area for improvement.

•Build the information system for the company with the improvements and modifications.

• Ending up with final information flow system, which will be the solution for our problem.

•The information model deals with the integration of supply chain members and concentrates on the

flow of information among the chain members.

•Information technology plays a vital role for increasing collaboration among supply chain members.

From the information point of view the effective supply chain management must provide the right

amount of relevant information to the right person at the right time.

•Information is the key to successful supply-chain management because no product flows until

information flows.

INFORMATION FLOW SYSTEM

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SUGGESTED IMPROVEMENTS

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• Electronic pick slip report for the warehouse/ transportation

SUGGESTED IMPROVEMENTS

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IMAGE OF THE COCA COLA BOTTLES TIMELINE

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IMAGE OF THE COCA COLA COMPANY LOGOS

TIMELINE

PLANT BOTTLE MANUFACTURING PROCESS

VALUE CHAIN PROCESS