IT IS my pleasure to learn thatthe ITCN Asia InternationalExhibition & Conference isbeing held for the 12thconsecutive year to highlightthe immense potential thatexists in the InformationC o m m u n i c a t i o n s &Technology sector of Pakistan.

Through the last decadeITCN Asia has establisheditself as a premiere IT eventand many of our companieshave used this platform toshowcase their products andservices to the domesticmarket.

The Pakistan SoftwareHouses Association for IT &ITES (P@SHA) has continuedto support this Event becausewe feel that it is in the interestof the industry to generateexcitement around a young,thriving and dynamic industrythat stands for innovation andgrowth and offers greatopportunities to the youngpeople of this country. ITCNAsia offers business executivesand young people interestedin technology the opportunityto come together under oneroof, to network, share ideasand knowledge and toshowcase the innovation thatis taking place in the PakistanICT sector.

On behalf of the PakistanSoftware Houses Associationfor IT & ITES (P@SHA), Iwould like to congratulate Dr.Khursheed Nizam and theentire ITCN Asia team onorganizing the 12th ITCNAsia. P@SHA will continue tosupport ITCN Asia and to addvalue by contributing in anyway that we can.

ECOMMERCE GATEWAYPakistan proudly announcesthe 12th ITCN Asia 2012,International Exhibition andConferences. Applying all ourstrength and quality expertise,the Team ECG shall continueto contribute towards thegrowth and development oftrade and industry in all theleading sectors of Pakistan,thus s t rengthening aneconomic condition of thecountry.

It is worth mentioning thatB2B events that are organizedby Ecommerce GatewayPakistan are of such repute &

caliber that play a pivotal rolein projecting Pakistan as amoderate and progressivecountry, globally.

I would also like to take theoppor tuni ty to deep lyappreciate the support ofMinistry of InformationT e c h n o l o g y &Telecommunications, TradeDevelopment Authority ofPakistan (TDAP), PakistanSoftware Export Board (PSEB),Pakistan Software HousesAssociation (PASHA), PakistanTelecommunication Authority(PTA), Pakistan InformationSecurity Association (PISA),Information TechnologyDepartment, Government ofSindh, Jamal's Yellow Pages ofPakistan and all others for theircontribution in organizing the12th ITCN Asia 2012.

I hereby take immensepleasure to welcome the foreignand local delegates, investors,entrepreneurs, exhibitors andvisitors to the Event and assureyou of full cooperation andsupport from the organizers.

I am confident that yourvisit will be truly productive

IT COMMERCE NetworkAsia (ITCN Asia) initiated inyear 2001, is one of the region�smost dynamic and significantICT Events, the meeting placefor international professionalst o e x p l o r e b u s i n e s sopportunities across Pakistan,Middle East, African, Indian,South Asian and other globalmarkets.

Organized by EcommerceGateway Pakistan (Pvt.) Ltd.,ITCN Asia is the only UFI(Paris) approved Event of ICTsector in Pakistan. UFI, TheGlobal Association of theE x h i b i t i o n I n d u s t r y(www.ufi.org) is the associationof trade show organizers. Thisshowcase of leading technologybrands and a host ofenlightening informationpossess many unique features,including the only B2B Eventof Pakistan held for the 12thconsecutive year.

Following the telecomrevolution, Pakistan is on theverge of taking off in theinformation technology. Inmany countries the telecomsector developed ahead of theIT sector. The telecom sectorprovides the bandwidth, whichis the backbone for the ITsector to thrive. To remaincompetitive, the country'sbusinesses must adopt latesttechnologies, which provideq u a l i t y c o n t r o l s a n doperational efficiencies; hence,speedier IT growth is inp ro g r e s s a n d f u r t h e racceleration is expected.Furthermore, the informationa n d c o m m u n i c a t i o n stechnologies are improvingaccess for all citizens to basicservices (health, education,financial services, etc.). In thisscenario, the 12th ITCN Asiaopens new avenues to embarkon a drive to experience andlearn about the latest intechnological advancements.This world renowned ICTtrade fair i s the mostappropriate way to convey thenewest gadgets to visitors anddeal makers.

Eleventh years down theroad, ITCN Asia 2012 shallwitness a paradigm shift by

delivering a powerful B2Bevent with more focus onrelevant Technology indifferent Sectors and Sub-Sectors. The Event shallprovide the right balancebetween IT, Telecom &

Electronic industry players,senior decision makers andpractitioners. This world-classevent is a proven platform toraise brand awareness andshout about newest launchesand activities.

The Event will exhibitproducts that are catered tov a r i o u s a g e s , n e e d s ,requirements and personalities.ITCN Asia 2012 will display ahuge exhibition of the ICTp r o d u c t s / s e r v i c e s ,t e l e c o m m u n i c a t i o n se q u i p m e n t s , s y s t e m s ,networking, IT solutions,software/ programs, officeautomation, latest PCs andlaptops, mobile phones,multimedia devices and digitalproducts.

ITCN Asia Conferences willprovide opportunity tointeract, engage and enhanceknowledge, continually at theforefront of ICT leadershipand where the innovativeminds & Global ICT leadersgather. Covering a range oftopics, the 2012 ITCN Asia

Conferences with more than15 tracks will focus onPromoting TechnologicalInnovations.

Participation of Prolink;Commscope; H.K. Shah; 3MPakistan; National ICT R&D

Fund; Universal Service Fundas Sponsors and support fromMinistry of IT & Telecom,Government of Pakistan;Pakistan Software ExportBoard (PSEB); PakistanSoftware Houses Associationfor IT and ITeS (P@SHA);Pakistan TelecommunicationAuthority (PTA) and PakistanI n f o r m a t i o n S e c u r i t yAssociation (PISA) has rightlyplaced ITCN Asia as theRegion�s Most Powerful ICTPlatform.

�Ecommerce Gateway�: Aninternational exhibition andp u b l i s h i n g c o m p a n y ,Ecommerce Gateway having

organized over 150 market-l e a d i n g e x h i b i t i o n s ,conferences , s eminar s ,workshops, festivals, fashionshows, product launches, highprofile corporate events andpublishes Pakistan�s B2B

Directory - Jamal�s Yellow Pagesof Pakistan (www.jamals.com)since 1984. It also enjoys thehonor to organize major B2Bexhibitions annually, inPakistan.

Ecommerce Gateway is theonly Organization fromPakistan which is Full MemberUFI in the category of TradeFair/Exhibition Organizerssince 2006. The companymaintains worldwide presencethrough its InternationalRepresentatives. Additionalinformation on EcommerceGateway can be found atwww.ecgateway.net.

ITCN Asia 2012:A proven platform for business and

networking for Pakistan�s ICT sector

WWW.TECHNOLOGYTIMES.PKTHEMATIC EDITION

ABC CERTIFIED

DR. KHURSHEED NIZAMPresident,

Ecommerce Gateway Pakistan

JEHAN ARAPresident

P@sha for IT & ITES

THE CONTRIBUTION ofITCN Asia InternationalExhibition & Conferences tointroduce Pakistan�s IT &Te l e c o m I n d u s t r y i scommendable. This eventattracts a large number ofpeople every year, to witnessthe latest developments in theICT sector and provides a hugeopportunity for the local &international stakeholders to

benefit from each others�

experience. The growing

interest of this Event, in a way,

ref lects the thriving IT &

Telecom sector of Pakistan.

I highly appreciate the

efforts of Ecommerce Gateway

and assure fullest support to

the Organizers.

Pakistan Paindabad

Message from Muhammad Sualeh Ahmed FaruquiSecretary for IT, Government of Sindh

B O U N D L E S STECHNOLOGIES has beenin existence since 2002 andcontinues to grow with massiveforce in the area of IT. It hasintroduced efficient andeffective ways of determiningIT solutions while adaptingmodern and latest technologyfrom the incessant technologyinflux that continues to sweepPakistan. We develop effectivesolutions in the following areas:

We b D e s i g n i n g &Deve lopment , DomainRegistration/Web Hosting,CMS (Content ManagementSystem), E-Commerce, PrintDesigning, Logo Design, SocialMedia Marketing, DatabaseConstruction, DatabaseManagement, Data Entry, WebBased Solutions, e-Marketing,Email Marketing, MobileProgramming

The brand is a parent brandby nature and has in its shortspell become a known brandname in the markets it services.The brand has a strongassociation with quality andsickness that adorned withtasteful designs and highlyeffective solutions.

Brand equity of BoundlessTechnologies has shot up inlast Seven years with the adventof greater demand for morerefined and more user-friendlyIT solutions. The brand hasearned over 80% in brandpreference. It has a tremendousreputation and remains firmlyentrenched in current markets.

Company offers somethingto their client, which is costeffective, readily available withsmart results. Most of ouroffers catering the need ofbusiness of valued customers.

It does so with the supportof a dedicated professional staffthat works through the entireg a m u t o f s o f t w a r edeve lopment , o f fe r ing

complete programming,software engineering, andsupport services for businessapplications. The companyensures clients are given rapiddevelopment of large-scale ITdevelopment and facilitationin migration to new ITp l a t fo r m t o i m p r o v ecompetitive positions.

Boundless Technology hasits success rooted in highlyqualified team that knows howto ut i l i ze cut t ing -edgetechnologies and opens t a n d a rd s t o d e ve l o papplication delivered tomultiple platforms. The teamis well-versed with third andfourth generation languageslike PL/SQL, ASP, Java, andVB Scripting. The brand is

known to attained customertrust and satisfaction byensuring that software aretested for reliability and quality� the doesn�t settle for anythingless.

The team at BoundlessTechnologies is the criticalmass of the company with yearsof rich experience in softwaredevelopment and various otherIT-related solutions. What isdistinctive about the brand isits approach to educate theclient about the various

benefits that can be reapedfrom a single solution. In webdesigning, the team works withthe client to design andimplement strategies forincreased site traffic anddeveloping a website audience.The brand is synonymous withoutstanding client-focusapproach that assimilatesquality, consistency, modernand user friendly technologyand tasteful aesthetics indesigns.

CEO MassageWe are known as a leading

Web Based solution provider,To ensure our continuedsuccess, we have enhanced ourservice portfolio to ensure weachieve service excellence inour everyday dealings with our

customers. Our businessground rules are also reinforcedby advanced technology somuch so that our growing andbright list of customers todayenjoy better services than everbefore at value-for-money rates.

Customer-power?We believe in it 100%! That

is why we 'invested' in it byg a t h e r i n g a p o o l o fknowledgeable, forward-thinking professionals to pushour customers' business needs

Boundless Technology:Success rooted in highly qualified team

THEMATIC EDITION - ITCN ASIA 2012II

WE AT TCS take the greatestpleasure in welcoming thedelegates to ITCN-Asia, andcongratulate the organizers onpersevering with a f inetradition that adds great valueto Pakistan's economicdevelopment.

TCS is fully cognizant ofthe role express logistics isplaying in reversing the slide

in Pakistan�s economic activity.I am absolutely confident thatthe future of our business andour people will be extremelyprosperous despite the oddsand challenges. It is a mark ofour trust in our people that weare not reluctant in makinghuge investments to expandour capabilities, and ventureinto diversified businesssegments.

These massive investmentsmade in the past in people,infrastructure, buildingcapacity, and technologies arehelping TCS prevail in thecurrent down-turn in generaleconomic conditions and afragile business environment.

Thank you very much forreposing your trust in TCS,and we hope to give you everyreason to continue giving usyour vote of confidence.

SAQIB HAMDANIChief Executive Officer,

TCS Private Limited

THE ADOPTION o fI n f o r m a t i o n a n dCommunication Technologiesis immensely important tosocio-economic developmentof a country as is clearly evidentby the proven posit ivecorrelation between adoptionof ICT and macro-economicgrowth in numerous countries.

T h e I C T i n d u s t r ydevelopment requires closecooperation and consistenteffort between public andprivate sector entities. It isdirely needed that industry andacademia may join hands tocreate synergy to bolster thel o c a l I T i n d u s t r y i ncooperation with internationalcorporations. I am glad to say

that PSEB has a strongincentives program for foreignentities considering to set-uprepresentative/developmentoffices in Pakistan and it wouldbe useful to explore theseincentives on PSEB�s websitehttp://www.pseb.org.pk.

PSEB�s core focus remainson ways to promote Pakistan�sICT industry. IT companieshave largely benefited fromPSEB�s marketing initiativesby attracting valuable businessleads, establishing offices inkey foreign locations, andsigning contracts with theirforeign counterparts. World-renowned institutions such asthe World Bank, Gartner andMcKinsey have continuously

endorsed PSEB�s internationalmarketing activities.

PSEB is proud to play itsrole in developing andpromoting Pakistan�s ICTindustry, and has taken anumber of initiatives in thisre ga rd . Th i s inc lude sfacilitating the ICT industrythrough a series of projects andprograms in infrastructuredevelopment, human capitaldeve lopment , companycapabil ity development,international marketing, opensource, and promotinginnovation and technologies.ITCN 2012 compliments theefforts of PSEB by gatheringall the stakeholders under oneroof.

The Ministry of IT, throughPakistan Software ExportBoard, continues to supportall private sector initiativesaimed at bolstering the localIT industry and to attract FDI.Government realizes that it hasan important role in terms ofprov iding a conduciveenvironment and thuscontribute to the growth ofICT Industry in Pakistan

PSEB is pleased to take thisopportunity to congratulate E-Commerce Gateway forholding this important event.We warmly welcome theinternational entrepreneursand development partners tograce ITCN ASIA 2012 andencourage them to takemaximum leverage frombusiness and investmentopportunities available inPakistan�s ICT sector.

Message from M. Anwar SheikhManaging Director

Pakistan Software Export Board

A2Z CREATORZ fromPakistan was named to the first-ever Arabia Fast Growth 500(Arabia500) ranking. A2ZC r e a t o r z ( I n t e r a c t i v eeSolutions Company) achievedan ultimate growth ratebetween 2008 and 2010.AllWorld's Arabia500 winnerswere announced during the2nd Global Summit onEntrepreneurship in Istanbul,which was hosted by PrimeMinister Recep Tayyip Erdoganand attended by United StatesVice President Joseph Biden.The entrepreneurs of theArabia500, spanning fromMorocco to Pakistan aresucceeding against the odds,growing at 40 percent yearly inthe toughest downturn in 80years, and two-thirds reportingstronger profitability comparedto a year ago.

"The Arabia500 companies,led by dynamic men andwomen, represent the leadingedge of a new approach tocompet i t i vene s s , " s a idAllWorld co-founder HarvardBusiness School ProfessorMichael Porter. Commentingon this recognition, Mr.Muhammad Zohaib Khanfrom A2Z Creatorz stated, "Itfeels proud to recognize asPakistani IT / Web SolutionsCompany globally". While thec o m p a n i e s o f t h eArabia500+Turkey are largelyunknown, their combined

GDP is greater than 80countries. Collectively, theArabia500+Turkey represent$15 billion in sales and100,000 employees, equal totwo times the size of Apple Inc.Each entrepreneur on theranking has created an averageof 200 jobs, in industries fromw e b t e c h n o l o g y t otransportation, energy to

education, and constructionto consumer goods.

An average of only 42 yearsold, nearly all of them plan tofound another company in thenext two years.

AllWorld co-foundersDeirdre Coyle, Anne Habibyand Professor Porter mounteda 15- country effort with 40organizations to find growthentrepreneurs, includingTEPAV and TOBB (theFederat ion of Turki shChambers), Arcapita, MonitorGroup , Zawya , C i s co ,c h a m b e r s , b u s i n e s sassociations and many leadingN G O s w o r k i n g w i t hentrepreneurs. Any private,non-listed, company wasinvited to compete for a spoton the inaugural Arabia500and had to complete anapplication, show auditedstatements to verify their sales,

and be strenuously vetted. TheArabia500 winners represent15 countries, with the mostnumber of winners comingfrom Turkey and the UAE,followed by Pakistan, Saudi

Arabia, Jordan and Tunisia.A2Z Creatorz (Interactive

eSolutions Company) wasfounded in 2007 and run bydynamic IT professionalshaving more then 10 yearsexperience serving IT EnableServices in Pakistan, Canadaand Middle East.. It is wellversed in providing CMS basedsolutions, Web Designing andDevelopment Solution, eJobzPosting, eLearning, Online

Property Management,social media marketing andonline branding. A2Z Creatorzsuccessfully comp leteddevelopment of websites andw e b p o r t a l s f o r t h eorganizations like National

Insurance Company Limited,House Building FinanceCorporation Limited, ICMAP,Dominos Pizza, and manyothers.

AllWorld was co-founded

by Deirdre Coyle, AnneHabiby and Harvard BusinessSchool Professor MichaelPorter. AllWorld systematicallyidentifies private growthcompanies and ranks thefastest growing for the Arabia500, Africa 500, Asia 500,Eurasia 500, and LatinAmerica 500. Being on anAllWorld ranking putscompanies on the world map,drawing the market to them -what we cal l Visibi l i tyEconomicsTM. Rankedcompanies �go public,�attracting new investors,customers, joint venturepartners and talent to increasetheir odds of success.

A2Z Creatorz: Company named toThe Arabia Fast Growth 500

Winners announced at 2nd Global Summit on Entrepreneurship

every step of the way. Oure x t e n s i v e d e d i c a t e dprofessionals also helps keepour customers close to us sothat no business request goesunreturned.

With the BoundlessTechnologies as your businesspartner, you can sit back andrelax safe in the knowledge thatyour Internet-Marketing needsare in good hands.

INITIALLY THE PremierCables (Pvt) Limited startedmanufacturing Electrical Wires& Cables, Telephone Cables,PVC Garden Pipes, PVCCompounding, ArtificialLeather and supplying thesame in to local and exportsC a b l e s & W i r e s t ointernational market as well.

The year 1987 brought arevolutionary change in thePremier Cables (Pvt) Limitedwhen the Company gotspecialization in manufacturingof high quality Telecom cablesincluding Jelly Filled Cables,Drop Wire and cables, S.S.Aerial Cables, special insulatedcables for the telecomm industryto serve and supply quality cablesand wires. Considerableexpertise has since beendeveloped in the manufacturingof Aircore and Filled Cables.

Premier Cables (Pvt) Limitedis equipped with the latest state-of-art machineries and testequipments to manufactureOptical Fiber Cables, viz. DirectBuried Cable, Non-MetallicDuct Cable, High Fiber CountNon-Metallic Duct Cable,Central Loose Tube (Uni-Tube),Dielectric Self SupportingCable (Adss Cable), IndoorPremise Cable, Armoured Ductand Armoured Aerial OpticalCables. Company�s unit hasone of the most modern andhigh-tech plant to manufactureOptical Fiber Cables in Pakistanand Premier cables recognizedby leading cable manufacturerand Optical Fiber Industry ofPakistan .

In addition to aboveproducts, Premier Cables (Pvt)Limited is also able to producespecial cables to meet customers�specifications using differentconductors , a l ternat ive

insulation media, varyingconstruction of sheath materials,different standard color codingand with special packaging, etc.It also maintains an appreciablestock of finished cable andquotes competitive delivery onnon-stock items. We at PremierCables (Pvt) Limited always lookforward to discuss any other newd e ve l o p m e n t / s p e c i a lrequirements with our valuablecustomers.

Premier Cables (Pvt) LimitedAchievements� Brand of the Year: for �Best

Brand Performance� inTelephone Cables, OpticalFiber Cables and CopperCables

� Exporter Brand Award: forperformance, quality andvolume exports of Copperand Optical fiber cablesfrom Pakistan

� A w a r d s f o rCommunication: Bridgingthe Gap

� ISO Certified IndustryM. Ismail Kasim, laid the

foundation of Premier Cables,he went to Japan and broughthigh-quality machinery andst ar ted the fac i l i t y tomanufacture Electrical Wires& Cables, Telephone Cables,PVC Garden Pipes, PVCCompounding, ArtificialLeather and also supplied thesame in local and internationalmarket.

Premier Cables (Pvt)L i m i t e d h a s b e e nacknowledged by variousimporters around the worldand have the load of variousawards and certificates in thebag. For Premier Cables (Pvt)Limited, one can second thestatement, �For Quality YouCan Trust�.

Premier Cables:For quality you can trust