SuperZooShowProgram
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Printed nightly with news hot off the show floor, the SuperZoo Daily Show Program is fresh each morning, offering buyers and industry leaders a one-stop resource for all the news and information they need.
Why You Should Advertise:AttrAct InternAtIonAl AttentIon
J SuperZoo attracts buyers from 50 states & 50 countries
the BeSt VAlue for Your AdVertISIng dollArJ One ad buy gives you three days of exposureJ Buy also includes your name highlighted in the exhibitor listing
receIVe hIgh return on InVeStMentJ Program is distributed daily to buyersJ Program is referred to every day of the showJ You can influence buyers long after the show is over
generAte QuAlItY SAleS leAdSJ Reach serious buyers with decision-making powerJ Reach qualified staff who significantly influence
buying decisions
Call Today To Place Your Advertisement!
Brett Jacobs213-385-2222 x 1506
[email protected] the publishers of
Ad cloSe: August 1, 2011
Call Today To Place Your Advertisement
connectWIth More thAn 9,000 BuYerS
A D v e r t i S e i n t h e 2 0 1 1
Be sure to pick up a Pocket Guide!
INSIDEDaily News 4
Groomer Schedule 40
Exhibitor List 56
Show Floor Map 66
BY KERRI DANSKIN
This year’s SuperZoo trade show, taking
place from September 14 through 16 at
the Mandalay Bay Convention Center in
Las Vegas, promises to be even larger than last
year’s event, according to Doug Poindexter, presi-
dent of the World Pet Association (WPA), which
presents SuperZoo each year. Considering that
last year’s attendee numbers showed an increase of
15 percent over the previous year,
Poindexter said the growth this year is
truly something to celebrate.
The number of exhibitors at
SuperZoo last year was down approxi-
mately 4 percent over 2008, Poindex-
ter said, but at press time he noted that this year’s
numbers were already about 6 to 7 percent higher
than that number. A total of 662 companies had
signed up to exhibit, occupying 1,180 booths rep-
resenting all segments of the pet industry.
This year’s trade show to feature new educational
seminars, grooming contests and more.
Continued on page 4
CREATED BY
SuperZoo 2010 Expected
to Draw Favorable Numbers
PetProductNews.com
Sept.142010
This year’s trade show is expected to draw at least 9,000
buyers to more than 1,200 exhibitors’ booths.
TODAY’S SCHEDULE, NEWS & EXHIBITOR LISTINGS
All seminars are in
SuperZoo University.
7:30 a.m. – 5 p.m.
REGISTRATION
8 a.m. – 5 p.m.
Groomer SuperShow
9 a.m. – 5:30 p.m.
SuperZoo University
(See schedule for topics
& times.)
10 a.m. – 5 p.m.
SuperZoo Trade Show Open
11 a.m. – 3 p.m.
Jet Set Pets Out of this World
TUESDAY’S
SCHEDULE
Schedule continued
on page 12
Be sure to pick up a Pocket Guide!INSIDEDaily News
3Groomer Schedule 40Exhibitor List 56Show Floor Map 66Eighteen dogs displayed the latest
canine fashions during morning and after-noon Jet Set Pets Out of This World fash-ion shows, sponsored by Pet Product NewsInternational and Pet Style News.More decked-out dogs will hit the run-
way at 11 a.m. and 3 p.m. Wednesday atthe SuperZoo Stage.
Participating vendors included All StarDogs (Booth No. 1575), Barking Baby(Booth No. 2270), Bitch and Stud Chic(Booth No. 1571), Bow Wow Bling (BoothNo. 1181), Croozer Designs (Booth No.2965), Eco-Pup Dog Clothing (Booth No.1280), Fabuleash (Booth No. 2355), GlobalDog Designs (Booth No. 2073), K9 Duds(Booth No. 1566), Klippo Pet (Booth No.2368), Lupine Collars & Leads (Booth No.1730), Oscar Newman (Booth No. 2171),Pet Flys (Booth No. 1564), Pet Portables(Booth No. 2162), Pooch Outfitters (BoothNo. 1766), Ruff Ruff & Meow (Booth No.1971), Scooter’s Friends (Booth No. 1773),Snap 2 It (Booth No. 3020) and WalkyWalk’r (Booth No. 1612).
CREATED BY
Dogs StrutStuff During Jet Set PetsFashion Show
PetProductNews.com
Sept.152010TODAY’S SCHEDULE, NEWS & EXHIBITOR LISTINGS
All seminars are inSuperZoo University.7:30 a.m. – 5 p.m.REGISTRATION
8 a.m. – 5 p.m.Groomer SuperShow9 a.m. – 5:30 p.m.SuperZoo University(See schedule for topics & times.)
10 a.m. – 5 p.m.SuperZoo Trade Show Open11 a.m. & 3 p.m.Jet Set Pets Out of this World
WEDNESDAY’SSCHEDULE
Schedule continued on page 12
Merlot sportsa blue hoodiefrom K9 Duds.
Honey Boy lookshandsome in pinkTuesday during the JetSet Pets Out of ThisWorld fashion show.
Be sure to pick up a Pocket Guide!
INSIDEDaily News 3Groomer Schedule 40Exhibitor List 56Show Floor Map 66
Veronique Michalik, owner of Lofty Dog, apet specialty store in Austin, was named Pet Prod-uct New International’s 2010-2011 Retailer of theYear at the Jazz Pawzazz reception held last nightat SuperZoo’s The Club.
“Lofty Dog embodies the best that retailershave to offer pet owners,” said Pet Product NewsInternational editor Sherri Collins in presentingthe award. “Veronique and her family haveworked hard to establish the 3-year-old businessas a downtown destination that is dedicated to
making the lives of companion animals and theirowners not only better, but more fun as well.”
Lofty Dog caters to dogs and cats, offering avariety of products and services including adop-tion days, training workshops and nail trimming.As the winner, Michalik and her son, Ian, wereflown to SuperZoo by the award’s sponsor, WorldPet Association, which also provided free lodgingduring the family’s stay in Las Vegas.
In addition to the award presentation, theevent featured free food and drinks and a silentauction, sponsored by ET Horn, that benefitedthe Pet Care Trust’s Pets in the Classroom pro-gram and the Animal Cancer Foundation. Eventsponsors, which included Pet Product NewsInternational and SuperZoo, gave away $600 incash and three iPads as part of a raffle.
CREATED BY
PetProductNews.com
Sept.162010TODAY’S SCHEDULE, NEWS & EXHIBITOR LISTINGS
All seminars are inSuperZoo University.
8 a.m. – 3 p.m.REGISTRATION
8 a.m. – 3:30 p.m.Groomer SuperShow
9 a.m. – 3 p.m.SuperZoo University(See schedule for topics and times.)
10 a.m. – 3 p.m.SuperZoo Trade Show Open
THURSDAY’SSCHEDULE
Schedule continued on page 12
Pet Product News International Editor SherriCollins, far right, presents Lofty Dog ownerVeronique Michalik and her son, Ian, theRetailer of Year award during the JazzPawzazz reception.
Austin Shop OwnerHonored as PPNIRetailer of the Year
SuperZoo Daily Show
Program
3 DayS for the Price of 1
ask how you can be the exclusive sponsor of the Pocket Guide Show Map!
Desiree Lynch213.385.2222 ext. 2222
From the Publishers of
Desiree Lynch 213.385.2222 ext. 2222 [email protected] Bay Convention Center
Las Vegas, NVSeptember 13-15, 2011
From the Publishers of
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2011 SuPerZoo dAIlY ShoW ProgrAMthe national Show for Pet retailers
AD CLOSE: August 1, 2011