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Supernatural! California Academy of Sciences: 10/31/10 Program Recap Presented to: Julie Low/Ron Foth Advertising Tiffany Zarem/Marketing Director California Academy of Sciences Lisa Ricci/Marketing Manager California Academy of Sciences Presented By: Laureen Chang, 102.1 KDFC Date: 11/3/10 Slide 2 Promotional Elements Provided by Classical 102.1 KDFC Voted by San Francisco Magazines Readers Poll Best Radio station and Best DJs, No station does creepy-crawly Halloween like KDFC. We have an array of scary music that well be playing all weekend long during Halloween and at the CAS during the live broadcast. From Disneys Fantasia The Sorcerers Apprentice and Night on Bald Mountain to Funeral March of the Marionette (aka the theme from Alfred Hitchcock Presents) theres a wealth of familiar and well-loved classical music that the entire family will enjoy and that will set the tone for CAS SuperNatural! STATION Provides: KDFC will create a customized spook-tacular soundtrack to be played during for the SuperNatural Masquerade on 10/22, 5-7pm for CAS guests KDFC will also provide promotional support to the ticketed 10/22 fundraising event, and invite our listeners to join us at the 10/31 event. Sunday, October 31 A rare live broadcast, 12noon-3p, plus wed like to bring some young musicians/performers to do live music in the afternoon. The kids and parents will love it! Additionally, well be able to host the days activities the costume contest and other activities. Slide 3 Promotional Elements Provided by Classical 102.1 KDFC The promotional support: KDFC eNotes: weekly newsletter inclusion to our 47,000 database on 10/11 and 10/25 Pre-recorded :30s promotional spots, 40x, airing weeks of 10/18 and 10/25 Live KDFC calendar spots :15s join KDFC this weekend 20x airing week of 10/25. Live on-air giveaways, 5x family 4-packs of tickets to KDFC Day at CAS/SuperNatural 10/31 event given away in The Lunch Box, middays with Hoyt Smith week of 10/18 Live on-air giveaways, 5x famly 4-packs of tickets to Public SuperNatural Masquerade on 10/22, with one family 4-pack of a Grand Prize to the High-end event on 10/22, week of 10/11 in The Quiz in Morning Drive with Hoyt Smith. Web contest on KDFC.com 20 family 4-packs given away online week of 10/18 KDFC Events Calendar October 1 through October 31, with event description, artwork and hyperlinks to the CAS website. Promotional value: $62,000 Slide 4 Homepage feature on KDFC.com for Supernatural at the California Academy of Sciences Slide 5 KDFC.com Online Contest Featuring a Family 4-Pack to CAS Supernatural Festival Slide 6 KDFC.com Events Calendar featuring Supernatural at California Academy of Sciences Slide 7 Event Photos Slide 8 Slide 9 Slide 10 Slide 11 Slide 12 Slide 13 Air Checks KDFC Lunch Box Giveaway (Aired 10/11/2010) KDFC Morning Trivia to win a Family 4-Pack to Supernatural at CAS (Aired 10/18/2010) Family 4-Pack Winner (Aired 10/18/2010) CAS Supernatural Promo Commercial (Aired 10/23/2010) CAS Supernatural Live Commercial (Aired 10/25/2010) CAS Supernatural Promo Commercial (Aired 10/26/2010) CAS Supernatural Post-Event Live Mention(Aired 11/01/2010)