Supermarket Behaviour! SEN My Changing World. Supermarket Behaviour! Are supermarkets alike? In an...
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Transcript of Supermarket Behaviour! SEN My Changing World. Supermarket Behaviour! Are supermarkets alike? In an...
![Page 1: Supermarket Behaviour! SEN My Changing World. Supermarket Behaviour! Are supermarkets alike? In an important way they are; they are trying to get us to.](https://reader035.fdocuments.us/reader035/viewer/2022081813/5515ff16550346cf6f8b5a8f/html5/thumbnails/1.jpg)
Supermarket Behaviour!
SEN My Changing World
![Page 2: Supermarket Behaviour! SEN My Changing World. Supermarket Behaviour! Are supermarkets alike? In an important way they are; they are trying to get us to.](https://reader035.fdocuments.us/reader035/viewer/2022081813/5515ff16550346cf6f8b5a8f/html5/thumbnails/2.jpg)
SupermarketBehaviour!
Are supermarkets alike?
In an important way they are;
they are trying to get us to spend as much money as possible.
![Page 3: Supermarket Behaviour! SEN My Changing World. Supermarket Behaviour! Are supermarkets alike? In an important way they are; they are trying to get us to.](https://reader035.fdocuments.us/reader035/viewer/2022081813/5515ff16550346cf6f8b5a8f/html5/thumbnails/3.jpg)
As you come in
• Flowers: they look pretty, smell nice and look fresh (so you think everything in the supermarket is fresh).
• Grab-and-Go: these products draw in the customer who just wants a sandwich for lunch. To tempt them, the surrounding shelves have prepared fruit, individual cakes, sweets and magazines.
![Page 4: Supermarket Behaviour! SEN My Changing World. Supermarket Behaviour! Are supermarkets alike? In an important way they are; they are trying to get us to.](https://reader035.fdocuments.us/reader035/viewer/2022081813/5515ff16550346cf6f8b5a8f/html5/thumbnails/4.jpg)
Inside the supermarket
• Endcap display: these are foods or other products put on the ends of the shopping aisles. Quite often they are on offer, for example ‘buy one, get one free’.
• Deli or coffee bar: the idea is to make you relax and feel you are doing something enjoyable.
• Cookery demonstration or food sampling: these slow you down and introduce you to new products (temptations).
![Page 5: Supermarket Behaviour! SEN My Changing World. Supermarket Behaviour! Are supermarkets alike? In an important way they are; they are trying to get us to.](https://reader035.fdocuments.us/reader035/viewer/2022081813/5515ff16550346cf6f8b5a8f/html5/thumbnails/5.jpg)
Be careful! • Centre aisles have canned goods,
cooking ingredients and general goods – this brings the customer deeper into the shop.
• At the back of the store you find milk, cream, meat and fish – everyone needs these products, but they make you walk a long way to get them. (Hopefully you will put lots of extra things in your trolley as you go.)
![Page 6: Supermarket Behaviour! SEN My Changing World. Supermarket Behaviour! Are supermarkets alike? In an important way they are; they are trying to get us to.](https://reader035.fdocuments.us/reader035/viewer/2022081813/5515ff16550346cf6f8b5a8f/html5/thumbnails/6.jpg)
Tips for shopping
• Always have a shopping list.• Stick to the list. • Don't go shopping when you
are hungry.• Think before you buy those
‘special offers’.• Check sell-by dates – take
from the back of the display.