Superheroes on Sky 1 Sponsorship Opportunity

The Flash

Channel Information

Feel-good:

Bold, uplifting entertainment that’s full of life

Fresh and original:

New, inventive formats, you’ll only find on Sky 1

Multi-generational Fun:

TV that is made to be shared with teen families

Pillars

1 2 3

Sky 1 The home of fresh, feel-good, family entertainment

Core Females

Sky 1 The home of fresh, feel-good, family entertainment

ABC1 42%

C2DE 58%

Work Full-Time

Children (10-15)

Own Home 58%

Married 74%

Over index with online streaming

(Netflix, Amazon Prime)

ABC1 48%

C2DE 52%

Travel to work by

car 50%

Kids in HH 47%

Spend up to an hour a

day travelling 18%

Married 71%

Over index with watching content online and

listening to radio

ABC1 53%

C2DE 47%

Work Part-Time

Kids in HH

43%

Own Home 60%

Married 71%

Talk about and read about entertainment

programmes in social

Women 35 - 54

Core Males

Men 35 - 54

Teen Families

Adults 16-54 with kids aged 10-15

Source: BARB/Techedge. 01/01/15-30/06/15 . Individuals 4+Highest performing episode, ranked by 000’s

Rank Title 000s Share %

1 The Flash 1,359 5.5

2 Hawaii Five-0 1,054 3.9

3 Arrow 1,042 4.1

4 Modern Family 1,028 4.2

5 Stella 1,008 3.8

6 Strike Back: Legacy 989 4.4

7 Forever 928 3.8

8 A League of Their Own 879 4.0

9 NCIS: Los Angeles 878 4.7

10 Ascension 856 3.3

New!

New!

Sky 1 is home to top US Shows including Arrow & The Flash Top performing programmes Sky 1 | avg. 000s

Supergirl

The Flash

Avg. 000’s

1,543

995 975 1,079

Source: BARB/TechEdge. Figures based on Individuals 4+, Sky1 Stagger all data is from first showing, not repeats.

S1

Peak

S1

Av

Slot

302

1,685* 1,489

45%

54%

48%

55%

46%

51%

Men Women

Total

Commercial TV 8%

11%

9%

12%

17%

19%

9%

19%

20%

19%

20%

24%

16%

13%

20%

24%

5%

1%

16-24 Adults 25-34 Adults 35-44 Adults45-54 Adults 55-64 Adults 65+ Adults

17%

21%

16%

25%

38%

26%

24%

18%

16%

35%

22%

41%

AB Adults C1 Adults C2 Adults DE Adults

Arrow

Avg. 000’s * Highest Rating Sky 1

Programme of 2014

The Flash

S1

Av

S2

Av

S3

Av

S3

Peak

The heroes Sky 1 deserve Arrow and The Flash avg. 000’s and Audience Profile Arrow

Sky 1 Sponsorship Facts and Figures

Sky 1 Sponsorship: Impressive KPI Gains Norms across all Sky 1 sponsorship

Non-viewers

Viewers

Gain

Sponsorship Awareness

Spontaneous 2 12 +10

Spontaneous & prompted 7 29 +22

Total awareness 13 51 +38

Brand Awareness Spontaneous 29 32 +3

Spontaneous & prompted 84 86 +2

Brand Status

Is a brand I trust 45 56 +11

Hearing more good things about 34 53 +19

Is a brand I would recommend 56 71 +15

Is a brand I would talk about with others 36 56 +20

Brand Likeability Is a brand I like 75 80 +5

Purchase Intent Fairly/Very/Certain to 39 52 +13

Sky 1 programmes are widely considered as fun, family & entertaining

Q: For each of the following adjectives please tell me whether you think they apply to [a programme] on Sky 1.

84%

of viewers say Sky 1

content is entertaining

82% 70%

of viewers say Sky 1

content is fun

of viewers say Sky 1

content is fit for families

Q8. To what extent do you agree or disagree that each of the following statements apply to <sponsor brand>, where 1 means ‘strongly disagree’ and 5 means ‘strongly agree’.

Sky 1 Sponsorship Increased Viewers’ Brand Image Scores

13%

22%

18%

38%

46%

38%

48%

54%

50%

Is a brand I'm hearing more

and more good things about

these days

Is good value for money Is a brand I trust

Non-Viewers Viewers Viewers Aware

Average Brand Score Uplift

(Vs. Non Viewers)

+29pp +20pp

Viewers Viewers Aware

43%

31%

19% 20%

8% 7%

57%

48%

40% 39% 35%

16%

67%

55%

49% 49% 46%

28%

Likeability Knowledge Talkability Advocacy Website Visits Consideration

Non Viewers Viewers Viewers Aware SP

11

Q11a. How likely, if at all, is it that you would recommend the following to family or friends? Q11b. How likely, if at all, would you be to talk about the following these brands with other people? Q11c. How much, if anything, do

you know about the following brands? Q11d. How much, if at all, do you like the following brands? Q11e How likely, or unlikely, are you to visit the website of one of the following brands in the next 12 months or so?

Q11f. And which of the statements below most corresponds to your view of the following brands?

Sponsorship Drives Advocacy & Call to Action

= Significantly different to Non Viewers at 95%

Sponsorship can drive interest in wider external platforms

Q: How likely or unlikely are you to go to the sponsor’s website in the future?

Future Sponsor Direct Website Visits

Fairly Likely Very Likely Certain To

6

17 21

11

14 7

11

6

35

46

Non Viewers Viewers Viewers Aware SP

Programming

The Flash Series 3

Central City Police scientist Barry Allen (Grant Gustin) has been standing still

emotionally since the day his mother was murdered and his father unjustly jailed for

the crime. But when an unexpected and devastating accident at the S.T.A.R. Labs

Particle Accelerator facility strikes Barry, he finds himself suddenly charged with the

incredible power to move at super speeds.

Scheduling:

• Premier runs on Sky 1 HD, Sky 1 and Sky 1 + 1.

• Part 1 (9 eps) Oct – Dec 2016, Part 2 (14 eps) Feb – May 2017*

• Repeats and back catalogue on Sky 1 HD, Sky1, Sky 1 + 1 and Sky 2

• All viewings on Sky Go and pushed/pulled to our On Demand service

• Dates are subject to change

The Flash

Arrow Series 5

After suffering unimaginable ordeals while marooned for five years on a remote island,

billionaire Oliver Queen (Stephen Amell) returns home with a mysterious agenda and

lethal set of new skills.

Determined to right the wrongs his father committed while amassing the Queen family

fortune, Oliver has sworn to bring justice upon the rich and powerful who have

corrupted his city.

• Premier runs on Sky 1 HD, Sky 1 and Sky 1 + 1.

• Part 1 (9 eps) Oct – Dec 2016, Part 2 (14 eps) Feb – May 2017*

• Repeats and back catalogue on Sky 1 HD, Sky1, Sky 1 + 1 and Sky 2

• All viewings on Sky Go and pushed/pulled to our On Demand service

• Dates are subject to change

Arrow

Legends of Tomorrow Series 2

When heroes alone are not enough… the world needs legends. Having seen the

future, one he will desperately try to prevent from happening, time-traveling

rogue Rip Hunter is tasked with assembling a disparate group of both heroes

and villains to confront an unstoppable threat — one in which not only is the

planet at stake, but all of time itself. Can this ragtag team defeat an immortal

threat unlike anything they have ever known?

From the universe of Arrow and The Flash comes the spin off Legends of

Tomorrow, returning to Sky 1 for 2017.

Scheduling:

• Premier runs on Sky 1 HD, Sky 1 and Sky 1 + 1.

• 16 eps starting in March 2017.

• Repeats and back catalogue on Sky 1 HD, Sky1, Sky 1 + 1 and Sky 2

• All viewings on Sky Go and pushed/pulled to our On Demand service

Legends of Tomorrow

Supergirl Series 2

Supergirl follows the story of Superman’s cousin, Kara Zor-El. Having escaped

their doomed planet Krypton Kara was raised by her foster family the Danvers

and has spent the past 12 years keeping her powers a secret. However when the

head of a super-secret agency enlists her help in protecting the citizens of

National City, Kara decides its time to embrace her superhuman abilities and be

the hero she was always destined to be.

Scheduling:

• Premier runs on Sky 1 HD, Sky 1 and Sky 1 + 1.

• Part 1 (8 eps) Oct – Dec 2016, Part 2 (14 eps) Mar – Jun 2017*

• Repeats and back catalogue on Sky 1 HD, Sky1, Sky 1 + 1 and Sky 2

• All viewings on Sky Go and pushed/pulled to our On Demand service

Supergirl

Scheduling

Programme Oct 16 Nov 16 Dec 16 Jan 17 Feb 17 Mar ‘17 Apr ‘17 May ‘17 Jun ‘17

The Flash S3 Part 1 Oct – Dec Part 2 Mar – May

Arrow S5 Part 1 Oct – Dec Part 2 Mar – May

Supergirl s2 Part 1 Oct – Dec Part 2 Mar – Jun

Legends of

Tomorrow s2 Mar – Jun

Superheroes on Sky 1 Scheduling*

• *Please note that scheduling is subject to change, and start dates for series are currently TBC

Digital Sponsorship

Digital Sponsorship Sky Go, On Demand & Online

TV VOD ads almost a 1/4m in incremental reach every month Incremental reach added by other platforms to Sky Wholly Owned Entertainment

Source: Sky Landscape Study 2015 | Adults 16+

TV: 29.6m

TV VOD and Sky Go: 5.6m

Online: 2.7m

Total: 30.2m

288k 23.1m

248k

1.1m

64k 4.2m

1.2m

262

92

625

145

136 35

1,295

Prem Live Prem VOSDAL Prem TS Repeats On Demand Sky Go Total

Forever grew its audience cross platform Forever S1 E1 | Cross-platform Avg. 000s

Forever

Source: BARB Individuals consolidated viewing,; On Demand based on reach and down weighed using ASL/Duration and Number of Session metrics

Delivery and Costing

Superheroes on Sky 1 UK Broadcast

Superheroes on Sky 1 UK Digital

Superheroes Investment

Appendix

Broadcast Deliveries UK

Combined Individuals Adults ADABC1 Ads 16-34 WM1634 M 16- 34 ABC 1 M

Total Actuals 1370 1436 1410 1692 1483 1902 1562

Total 30" Equivalents 599 628 617 740 649 832 683

Coverage (%) 17.4 17.4 16.6 19.5 19.6 19.4 17.8

Coverage (000s) 10,145 8,607 4,511 2,834 1,427 1,408 2,334

OTS/Frequency 78.56 82.46 84.91 86.62 75.53 97.87 87.59