Representation The Script are represented as a group that have a large following all across the world as this music video is set in Johannesburg, South Africa. This presents them as a world famous band as they were able to play their music in a different country and still were able to gather a large crowd to enjoy their music. This also shows that they like to play their music across the world as picking to set their music video in a country like South Africa is not that common with other famous bands. In the music video we get to see The Script perform a guerrilla gig which represents them as a band with a lot of talents as we get to see them playing all their different instruments.

NarrativeThe narrative is about a dad who is the superhero in his daughters eyes and he goes to work every morning in a suit with his briefcase but just to pay his bills he goes and works on a landfill site.

Video Style The style of the video is in a guerrilla gig style as they have decided to chose a random location and have set up their equipment and started to perform in a location that isn’t designed to accommodate live music in front of a crowd. It is also like a performance video as we get to see the instruments getting played and the band playing together.

How are they promoted?They are promoted as a group that like to give back to their fans as they filming the music video in South Africa where they have previously just had a tour in which was extremely successful. This shows that they like to help little communities in countries that need help as they haven't got the resources that some others have around the world. This has made The script look very positive and good as they are showing how loyal they are to their fan all around the world and don’t just focus on their fans from a certain region.

Genre ConventionsThe genre of The Script ‘Superheroes’ is Pop and the conventions in the music video that suggests this to the audience are the clothing of the singers as they are dressed with fashionably and stylish. Also, throughout the music video they are very happy and seem that they are genuinely enjoying themselves on stage as they perform their song that is based around love and relationship which is another genre convention.

Link between lyrics, visuals and music

“You’ve been working every day and night” This links to the visuals in the music video as we see the guy working hard on a landfill site digging through the dirt.

“All his life he’s been told. He’ll be nothing when he’s old” This links to the music and visuals because in the video the dad is considered to be a superhero in his daughters eyes as he goes to work everyday to make sure he makes enough money to make a positive change on his daughters life.