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SuperCoach is in excellent health. With 510,000 players across all formats (includes Tipping) of the game in 2016 we have bucked the trend of fantasy sport and achieved 3% growth year on year. SuperCoach is unquestionably the #1 Fantasy proposition in Australia. When looking at the competition, SuperCoach is on top . Official AFL +61,000 more on & NRL +17,000 (SuperCoach Classic). This strong performance has been driven by an innovative product redesign, the launch of the SuperCoach app, and a 100% increased in editorial content support. Not to mention an Award nominated marketing campaign!

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LOOKING AHEAD TO 2017

In order to build on the momentum of 2016 we have big plans for 2017 including: • Odds integration into Game Day on desktop, mobile, and app.

• Odds integration update across homepage (fully native on app), improved odds integration on players pages and fixtures

• Continued focus on growing app downloads from current players to improve customer UX.

• Maintain commitment to editorial content across all channels

• Continued marketing support

FANTASY LANDSAPE

Sports betting is the fastest growing segment in the greater Horse & Sports Betting Industry in Australia accounting for 18.4% of the total industry revenue of $3.5 billion.

The increase of corporate bookmakers, frequent promotion of sports betting, and the rising popularity of online and mobile betting, have driven industry revenue growth over the past five years. This segment has therefore grown strongly as a proportion of revenue over this period.

Betting activity has moved rapidly towards online platforms due to its accessibility and convenience. Fantasy sport platforms such as SuperCoach naturally fit with online sports betting and wagering clients.

Source: IBISWorld Report R9209, Horse & Sports Betting in Australia (March 2016).

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IMPACT FOR WAGERERS

They align well because competition is embedded in the brand DNA of online sport betting and fantasy sports platforms; clients look for sponsorship opportunities which mirror their brand values. Reaching an audience of engaged and passionate players for the entirety of a season means fantasy sport sponsorship's can deliver for sports betting clients to aid growth and expansion. The fantasy sports industry in Australia is still maturing as new competitors enter the market with unique offerings catering to the demands of hundreds of thousands of players; like the revolution and growth of daily fantasy. But season long fantasy leagues like SuperCoach hold their popularity amidst this influx of daily platforms. Source: IBISWorld Report R9209, Horse & Sports Betting in Australia (March 2016).

THE AUDIENCE

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PLATFORMS AND CONTENT SuperCoach is a true cross platform product. It lives on desktop, mobile, and app however our editorial team works tirelessly over the season to engage users further. The mastheads have a significant content plan across digital and print to distribute content, with the majority of content living on Super Coach News. This allows us to actively engage our SuperCoach audience in a 360 degree approach, constantly giving users new reasons to go back to SuperCoach. MOBILE/APP

DESKTOP EDITORIAL

PLATFORM REACH

0

500,000

1,000,000

1,500,000

2,000,000

2,500,000

3,000,000

3,500,000

4,000,000

4,500,000

5,000,000

2/1/16 3/1/16 4/1/16 5/1/16 6/1/16 7/1/16 8/1/16 9/1/16

DESKTOP

MOBILE

TABLETS

Unique Visitors Breakdown per Platform

Desktop 7%

Mobile 86%

Tablet 7%

Unique Visitors Breakdown per Platform (ave monthly)

Desktop 277,290

Mobile 2,272,678

Tablet 193,215

NB Unique Visitors is unique devices not unique people) which may include duplication

Reach Across the Season Feb - Sept (to date) 2016

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CREATIVE

11

Includes SuperCoach News

GAME ACTIVE USERS

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DESKTOP MOBILE APP

204,249 104,255 205,346

Average active weekly users over the course of the SuperCoach season (consumers access SuperCoach via multiple screens)

ESTIMATED WEEKLY ACTIVE APPS(AFL + NRL)

0

0.1

0.2

0.3

0.4

0.5

0.6

0.7

0.8

0.9

1

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30

#REF! #REF!

#REF! #REF!

#REF! #REF!NRL Season Launch

AFL Season Launch

SuperCoach Launch

CREATIVE TO RE MOCK

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29

Length of SuperCoach Season

AUDIENCE ECOSYSTEM

NRL

92%

8%

AFL

91%

9%

NT OTHER

WA

SA

VIC

TAS

ACT

NSW

70%

8%

6%

5%

8%

4%

1% 1%

1%

62%

3% 5%

2%

1%

1%

1%

1%

QLD

26% 4%

The above outlines the gender splits per code

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The below outlines what codes are being played across Australia

PRODUCT SUCCESS KEY 2016 PRODUCT TAKEOUTS • Total visits up 18% YOY • Average visits by players in a season is up 6% YOY • Total game impressions are up 60% YOY WE DROVE YOY INCREASE DUE TO - *App first strategy for mobile led audiences *Overhaul of design and UX to improve player registrations *Increased masthead support for more aggressive content strategy promoting the game *Award nominated marketing campaign improving promotion of the game

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HOW THEY ENGAGE WITH THE GAME

13

14

15

20

16

17

WAGERING PARTNERSHIP

2017 OVERVIEW

Fixture Odds Player Odds

BYB Footer Logo

Player Odds Fixture Odds

Player Odds Fixture Odds

Fixture Odds

SuperCoach DESKTOP SuperCoach MOBILE SuperCoach APP SuperCoach NEWS

DESKTOP MOBILE APP

Game Day Odds Integration Game Day Odds Integration Game Day Odds Integration

VIDEO

Live Read

PODCAST

15 sec radio spot Live Read

DESKTOP MOBILE SuperCoach APP EDM

ENGAGE DURING USER JOURNEY

WAGERING PARTNER INTEGRATION

DISPLAY – ALWAYS ON

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WAGERING PARTNER INTEGRATION

The wagering partner integration package represents premium environments that provide the Wagering Partner with in depth ways to not only engage with players but to be top of mind during crucial moments in game time. The Wagering Partner will receive wagering integration across the following ways – • Desktop: Fixture Odds, Player Odds, BTYB Footer Logo • Mobile/APP: Fixture Odds, Player Odds • EDM: Fixture Odds

Through integrating in these premium products in SuperCoach, Wagering Partner will continue to be top of mind during players journey in the game.

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PLAYER ODDS INTEGRATION BTYB FOOTER LOGO FIXTURE ODDS INTEGRATION

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WAGERING PARTNER INTEGRATION - DESKTOP

FIXTURE ODDS INTEGRATION - EDM

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TEAM PAGES HOME SCREEN PLAYER ODDS FIXTURE ODDS

WAGERING PARTNER INTEGRATION – MOBILE/APP

USER JOURNEY ENGAGEMENT

In 2017, we will offer the Wagering Partner unprecedented access to our audience. We know that the user journey the players take each week is complex however we will outline a way to allow the Wagering Partner to be seamlessly integrated through the journey. The user journey approach will be two fold – 1. Bespoke product integration 2. Contextual and timely Integration

Bespoke product integration will be featured within game day odds integration across all platforms – desktop, mobile, and app. We know that SuperCoach players engage highly with our podcasts and video, so we will offer Wagering Partner bespoke editorial integration in these popular editorial devices. The above outlines how we will not only integrate the Wagering Partner into the user journey, but also demonstrates the level of access they will receive to our audience that no other partner has received before.

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GAME DAY INTEGRATION

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USER JOURNEY INTEGRATION

PODCAST LIVE READ VIDEO LIVE STREAM

ALWAYS ON

In 2017, the Wagering Partner will receive significant display support across the SuperCoach brand. This allows the Wagering Partner to supplement their integration with an always on approach to display, ensuring top of mind awareness in the audience. Tier One clients will receive display across the following ways – • SuperCoach Desktop: MREC and Leaderboard • Mobile/APP: Standard Banner • APP: Standard Banner

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DISPLAY - DESKTOP

SUPERCOACH DESKTOP - MREC

SUPERCOACH DESKTOP – LEADERBOARD

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SUPERCOACH MOBILE/APP– STANDARD BANNER

SUPERCOACH NEWS

THANK YOU

In 2017, we provide advancements in odds integration throughout the Super Coach product, providing a cross platform solution to maximise engagement across SuperCoach.

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VALUE

$5,061,246

INTEGRATION $3,575,082

INVESTMENT

$830,305

$571,841

Wagering Partner 2017 PACKAGE

TOTAL VALUE

TOTAL Wagering Partner INVESTMENT

MEDIA $1,486,164 $258,464