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Transform Your Business by Connecting People, Processes and

Content

Howard Beader

Sr. Director, Product Marketing

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Session Agenda

• The Social Enterprise

• Oracle WebCenter Demonstration

• Transforming to a Social Enterprise

• Oracle WebCenter Customer - FDA

• Enabling the Social Enterprise• Enabling the Social Enterprise

• Oracle @ AIIM/Info360

Challenges of a Typical Enterprise

PEOPLE

PROCESSES CONTENT

The Social Enterprise

3 graphics

The social enterprise empowers end usersto collaborate more effectively,

find and share information in the contextof the business processes to increase overall efficiency.

Benefits of The Social Enterprise

Improved collaboration across teams

Access content in the context of the business process

Quickly access relevant updates in activity streams

Easily Update business processes

Automate previously unstructured processes

Collaborate within the business process

Ensure compliance with corporate standards

Ensure a single source of truth

Easily locate information across the organization

Oracle WebCenter Suite Oracle WebCenter Suite

DemonstrationDemonstration

Sachin Agarwal

Director, Product Management

Oracle Corporation

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Transforming to

a Social Enterprise

Before Adoption Before Adoption After Adoption After Adoption

Evolution of the Social EnterpriseBefore and After Adoption

• Silo’s of information

• Slower to respond to business needs

• Reduced involvement in business processes

• Information available across the organization

• Rapid response to business needs

• Cross-organizational business processes

• Tentative business decisions due to lack of real-time visibility

• Significant backlog of IT requests

• Cross-organizational collaboration around business processes

• Business decisions based on accurate and real-time information

• Business users able to access information and rapidly assemble mash-ups

People: Deliver a Modern User Experience

Social Network

Relevant Business Activities

Embedded Analytics

The seamless integration of social computing capabilities in the

context of business applications

Contextual Information

Network Associations

Mobile Access

A Day in the Life in the Social Enterprise

ManageLife

8 AM

9 AM

10 AM

11 AM

NOON

1 PM

Monitor Business Objectives

Example: A Day-in-the-Life of Business User

Update RFP’s

Review sales forecast

Visit Prospect

Get Things Done

4 PM

5 PM6 PM

1 PM

2 PM

3 PM

Robin Crisp

MARCS Business Program Manager

US Food and Drug Administration

The Mission Accomplishment

and Regulatory Compliance

Services (MARCS) Program

What FDA Does:FDA is responsible for protecting the public health by assuring the

safety, efficacy and security of human and veterinary drugs,

biological products, medical devices, our nation’s food supply,

cosmetics, and products that emit radiation.

FDA is also responsible for advancing the public health by helping

to speed innovations that make medicines more effective, safer, and

more affordable and by helping the public get the accurate, science-

based information they need to use medicines and foods to

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based information they need to use medicines and foods to

maintain and improve their health. FDA also has responsibility for

regulating the manufacturing, marketing and distribution of tobacco

products to protect the public health and to reduce tobacco use by

minors.

Finally, FDA plays a significant role in the Nation’s counterterrorism

capability. FDA fulfills this responsibility by ensuring the security of

the food supply and by fostering development of medical products

to respond to deliberate and naturally emerging public health

threats

OC

FDA Organization

3/30/2011 13

ORA CBER CDER CDRH CFSAN CVM

Office Of Regulatory Affairs

The FDA’s Office of Regulatory Affairs is the lead office for all

FDA Field activities as well as providing FDA leadership on

imports, inspections, and enforcement policy. ORA supports the

five FDA Product Centers by inspecting regulated products and

manufacturers, conducting sample analysis on regulated

products, and reviewing imported products offered for entry into

the United States. ORA also develops FDA-wide policy on

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the United States. ORA also develops FDA-wide policy on

compliance and enforcement and executes FDA’s Import Strategy

and Food Protection Plans.

Besides executing its mission through its Federal workforce,

ORA also works with its State, Local, Tribal, and Territories

counterparts to further FDA’s mission.

Office of Regulatory Affairs (ORA)

• “The Field”: Over 85% of ORA’s staff work in:

– 5 Regional Offices

– 20 District Offices

– 13 Laboratories

– More than 150 Resident

Posts and Border Stations

3/30/2011 15

Posts and Border Stations

• District Office branches and groups:

– Investigations Branch (Field Investigators)

– Compliance Branch (Compliance Officers)

– Laboratory Branch (Laboratory Analysts) – for districts that have labs

• Regional Labs - service multiple districts

What Does ORA Do?

• ORA supports the FDA Product Centers by acting as the hands, feet, eyes, and ears of the Agency:

– Field Operations

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– Laboratory Work

– Import Entry Review

– Compliance Operations

– Policy

What is MARCS?

“The Mission Accomplishment and Regulatory Compliance Services (MARCS) Program is a comprehensive integration and reengineering of mission critical systems for FDA’s Office of

Regulatory Affairs (ORA) to”:

� Eliminate the current application stovepipes

3/30/2011 17

� Eliminate the current application stovepipes

� Better automate the relationships across inspections, compliance, reporting, management and related activities

� Retire and replace aging legacy systems with modernized applications built on a common service framework

MARCS Stakeholders

MARCSMARCS

ORA HQ

Labs

Districts

ORA Stakeholders

Local

CDC

Other Governmental Agencies

Foreign

Governments

Congress

States

3/30/2011 18

MARCSMARCSLabs

Other FDA Organizations

Chief

Counsel

OC

CentersFilers

Industry/Public

Regulated Firms

Importers

Contract Labs

USDA

Other ITPrograms

Other ITContractors

Office of InformationManagement

MARCS IntegrationPerspectives

Workers

The User Perspective

CLIENT LAYER

PRESENTATION LAYER

MARCS Layered Architecture

BUSINESS LAYER

MARCS IS A USER PLATFORM

Full & Complete Integration

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OIM

The Technical

Perspective

ORA

The Business

Perspective

INTEGRATION LAYER

RESOURCE LAYER

DocumentsDataAdjacentSystems

MARCS IS A

BUSINESS PROCESS

PLATFORM

MARCS IS AN INTEGRATION

PLATFORM

Questions?

Robin.Crisp@fda.hhs.gov

www.hhs.govwww.hhs.gov

Usaspending.gov

www.fda.gov

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Enabling

the Social Enterprise

Process: Ensure Flexibility for Agile Business

Processes

Enterprise ArchitectsDefine business architecture

Business AnalystsModel processes

DevelopersPopulate business

catalog and implement details

LOB OwnersCollaborate with business analysts and tailor-to-fit

processes

Business UsersCollaborate and

innovate

IT OperationsManage and monitor

TeamMeasure, analyze, improve,

govern

Content: Build on a Single Consolidated Content

Management Infrastructure

ERP CRM SCM

CONTENT MANAGEMENT

Infrastructure: Out-of-the-Box Integration

BUSINESS PROCESSES

Worklist Process Portal

MS Office Online Shopping Mobile Devices

Employee On-boarding

Customer

Order2Cash

SERVICES

BUSINESS PROCESSES

MAINFRAME

Customer On-boarding

Expense Approval

Employee Update P.O. Status

Customer Record

Oracle WebCenter SuiteThe Modern User Experience Platform for the Enterprise and the Web

Oracle WebCenter SuiteEnabling the Social Enterprise

Personalized mash-ups

The Social Enterprise: Top 10 Checklist

Real-time collaboration

Business activity streams

Single enterprise-wide content repository

Complete content lifecycle managementComplete content lifecycle management

Governance and compliance

Workflows for structured and unstructured processes

Integration with business processes and applications

Service-oriented architecture

Complete, open and integrated

In Closing

People Process Content

Enabling the Social Enterprise

Q&A

Oracle Enterprise 2.0 Newsletter: http://oracle.com/newsletters

Oracle WebCenter Homepage:http://www.oracle.com/webcenter

While at AIIM/info360

• Oracle Track@info360 – Wednesday March 23

Room 154:

• 1 pm Revolutionizing the User Experience

• 1:50 Is Pervasive Governance Part of Your ECM

Strategy?

• 2:40 10 Key Decisions: Your ECM Checklist• 2:40 10 Key Decisions: Your ECM Checklist

• 3:30 Unlocking The Value of Your Application

Content

• 4:20 Optimize Web Content Targeting

• Meet Experts at the Oracle Booth 1414

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Oracle’s Enterprise 2.0 blog:http://blogs.oracle.com/enterprise20

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