Super charge your content with super content - Stephen Morgan, Squiz/ Funnelback
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SUPERCHARGE YOUR SITE WITH SUPER CONTENT.
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Big Data Meets Big Analytics Theatre - June 18th, 10:30-11:00 When it comes to a website's content, one-size-fits-all doesn't cut it. Different users with different needs mean sites need to deliver a fantastic experience each time.
Transcript of Super charge your content with super content - Stephen Morgan, Squiz/ Funnelback
SUPERCHARGE YOUR SITE WITH SUPER CONTENT.
Who we are
What do we mean by Super Content?
Building large web experiences without Super Content
What the experience should be like
Closing
TODAY’S AGENDA.
WHO WE ARE.
Sydney Adelaide Melbourne Hobart Canberra Brisbane
Wellington
London
Szczecin
Edinburgh
New York
Around 350 passionate, purposeful folk.
Squiz creates world class software (according to Gartner, Ovum and many other analysts) then combines it with our peerless professional services to solve business problems.
Started at the CSIRO
Acquired by Squiz in 2009
In the era of Big Data and Predictive
Analytics, why are so many online
experiences still so static?
FUNNELBACK
Meet Jan.
Not happy Jan.
Super Content is content that has been dynamically curated to form a relevant user experience.
We take content that already exists…
curate it, assemble it and turn it into
something new.
WHAT DOES IT MEAN?
BEHIND THE SCENES.
100% dynamically generated
It looks exactly like all the other content
Not randomly pasted into template
Not just aggregated, but curated So… where does it come from?
Information can come from anywhere
Leverage data internally, externally, wherever it lies
DMS, CRM, databases, social media…
We repurpose it all.
MANAGE IT WHERE IT LIES.
SUPER CONTENT.
What does ‘relevant’ mean?
It’s relevant to the user.
Let’s take a look.
CURATING RELEVANT CONTENT.
THE BIG ‘P’.
USER BENEFITS.
Wealth of content at their fingertips
Ensures information is relevant to their needs
Improves the entire user experience
Abc Abc
VICTORIA & ALBERT MUSEUM
ELSEVIER
Allows you to manage information where it lies You don’t need to do anything to use the content
Single source of truth
Minimal migration requirements
Agility and speed
WHAT IT DOES FOR YOU.
THE MANY APPLICATIONS.
Websites / webpages
Intranets / extranets
Portals
Customer self-serve environments
You don’t need to wait for a full website overhaul
You can use it now as an add-on
SC pages about important subjects are easily slotted into your existing site.
It can also be used for something as small as a
widget on an existing page.
FROM OVERHAULS TO ADD-ONS.
THANKS FOR YOUR TIME.
