Super Bowl XLV Airport Board Briefing 04-01-10

8/9/2019 Super Bowl XLV Airport Board Briefing 04-01-10

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Dallas/Fort Worth International Airport

Board Briefing

North Texas Super Bowl XLV: Aviation Impact

April 1, 2010


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Board Briefing, April 1, 2010

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South Florida Super BowlXLIV:

February 7, 2010

New Orleans Saints


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North Texas Super BowlXLV:

February 6, 2011

Countdown 312 days to go


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Agenda

North Texas Super Bowl XLV

Regional Aviation Action Team

Super Bowl Observations

DFW Preparations


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North Texas Super Bowl XLVHost Committee

Mission: Engage in responsible

planning and take appropriateactions to ensure the readiness

of North Texas to host the firstSuper Bowl in Cowboys Stadium

Super Bowl XLV will be thelargest and most impactful eventin the history of the region sinceDFW Intl Airport was built

Planning year-long calendar ofevents leading up to Game Day


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North Texas Super Bowl XLVEconomic Impact

$400 million impact in Miami, 2007

$500 million in Arizona, 2008

$612 million projected for North Texaseconomic activity

2,000 new jobs will be created in region

24,000 hotel rooms with 4 night stays

250,000 people estimated to attend weeklong NFL Experience

Between 147,000 584,000 visitors tothe region during weekend of game


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North Texas Super Bowl XLVWorld Stage Event

Broadcast to 232 countries in 34languages

Annual television audience of more than 1

billion worldwide

4,600 credentialed media, including 630domestic and 30 international broadcasts

Super Bowl XLIII was the most watchedshow in U.S. television history with more

than 151 million viewers

All 10 of the most watched primetimenetwork telecasts since 2000 have beenSuper Bowls


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North Texas Super Bowl XLVEvent Revenues

DALLAS NFL Experience: Dallas Convention Center NFL Headquarters: Hilton Anatole Media Center: Sheraton Dallas NFC Fan Party: Fair Park

FORT WORTH AFC Championship Team Hotel: Omni Fort Worth AFC Championship Team Practice Site: TCU AFC Fan Party Taste of the NFL: Fort Worth Convention Center

ARLINGTON Super Bowl XLV: Cowboys Stadium NFL Tailgate: Cowboys Stadium Super Bowl XLV Accreditation Center

IRVING NFC Championship Team Hotel: Omni Mandalay Hotel at Las Colinas NFC Championship Team Practice Site: Cowboys Valley Ranch facilities


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North Texas Super Bowl XLVAction Teams


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Regional Aviation Action Team


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Regional Aviation Action TeamParticipants

Approximately 25 members from four-county areas 15 Regional Airports FAA, TSA

American Airlines Southwest Airlines North Texas Commission Super Bowl Action Teams Meeting since June 2009


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Regional Aviation Action TeamPurpose Statement

Recognizing that the Super Bowl experience for many visitors tothe North Texas Region will begin and end at an airport.

The Aviation Action Team shall support the Host Committee byengaging regional aviation stakeholders to ensure airportreadiness and a positive visitor experience.

This Team will focus on aviation activities such as airspacemanagement, terminal passenger processing, safety and security,

ground transportation interface, VIP provisions, terminal dcor,and event promotion in close collaboration with other Super Bowlcommittees in order to achieve consistency and excellence inevent planning and execution.


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Regional Aviation Action TeamStructure


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Regional AATAviation Website

www.NorthTexasSuperBowl.com Consolidated, Commercial and

General Aviation Resource


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Regional AATAviation Website

Fifteen (15) different airports General information for 25

FBOs

Links to other websites


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Super Bowl Observations


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Super Bowl ObservationsLearn From Other Host City Airports

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Super Bowl ObservationsGeneral Patterns

Team arrives Monday before the Game

Charter departures after the game

Peak departure all day Monday

Heavy departures continued on Tuesday

Aviation Super Bowl Week Wednesday through Tuesday

Heightened Area Security National Defense Airspace Temp. Flight Restrictions (TFR) for GA

1 NM (10am to 4 am)

10 NM (4 pm to midnight): no fly area 30 NM (4 pm to midnight): restricted

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Super Bowl ObservationsTampa, Super Bowl XXV 2001

Twenty-seven (27) TSAscreening lanes open on Monday

Fifty (50) additional TSO from

Orlando Over 4,600 rental car returns on

Monday

Over 100 Charter Bus Operations

Issued 550 extra temporaryLimousines permits

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Super Bowl ObservationsTampa, Super Bowl XXV 2001

1,215 additional GA aircraft handled at area airports

430 Corporate Aircraft on Ground at TPA on game day

370 Corporate aircraft departed after game

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Super Bowl ObservationsDetroit, Super Bowl XL 2006

15,000 Rental Car fleet sold out 7,200 taxi trips 5,600 limos

Consistent Limo drop offs for 2 hours after game Bad weather: reported 5,000 passengers in the terminal after game

Overflow AircraftParking at Tampa

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Super Bowl ObservationsTampa, Super Bowl XXIII 2009

4,800 cars parked and 10,000volunteers shuttled to game

127 corporate jets departed TPA

after game Set up temporary ground control

tower to support evening push

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Super Bowl ObservationsSouth Florida, Super Bowl XLIV 2010

Event venues split between Miami and Ft. Lauderdale

Miami Fort Lauderdale


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Super Bowl ObservationsSouth Florida, Super Bowl XLIV

2010

46 charter/extra section flightsspecifically identified for SuperBowl.

261 General Aviationreservations at FL Executive

FL Executive closest Airport outside10 mile TFR

Over 200 departed between9pm and midnight

Major rain event for team arrival

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MIA Increase Public Safety Staffing by10%

Local Police increase Airport Manpower by

30%

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Departures RoadwayCurbside


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Anticipated 800 Friend and Family 700 additional NFL courtesy vehicles brought into area MIA experienced 2,335 additional taxi trips


Bus Staging Area

Team Arrival


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After the Game at the Airport MIA: 9,900 pax increase, Mon. FLL: 5,300 pax increase, Mon.

TSA: opened 30 mins. early,60 mins. later

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Tired Fans


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Promoted theSuper Bowl Experience

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Terminal Dcor NFL reduced budget Used other funding sources

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Gate Areas

Main Areas


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Special Events 500 Volunteers

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Media Events

Bag Claims


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Enhanced product lines: 6-10X usual sales on Monday Temporary NFL concession in MAI generated $45,000 in sales on

Monday, FLL reported $73,300 in temporary kiosk sales

FLL reported 83% increase ($517k) in retail sales and 12% ($214k)inF&B

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TemporaryExisting


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DFW Preparations


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DFW PreparationsAirport Readiness Team: Kevin Smith, AVP Customer

Service

Waterfall Sign on Stemmons Frwy.

Cowboys Stadium


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DFW PreparationsPreliminary Regional Forecast

Aviation Super Bowl Week

Wednesday, Feb 2, 2011 Tuesday, Feb 8, 2011

147,000 Out of Town Visitors to North Texas 100,000 expected by Air 96,000 on Commercial flights 4,000 in Private aircraft 92 additional flights/charters


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DFW PreparationsPreliminary Regional Forecast

1,000 additional GA aircraft

340 planes parked on Saturday night 700 planes on the ground during game 300 take offs starting after half time 400 planes parked on Sunday night

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206

165

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16937

65 71

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506

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0

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Wed Thu Fri Sat Sun Mon Tue

Arr iva ls De pa rtu re s


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Super Bowl Visitors

Base Passengers

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20,000

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Super Bowl Visitors

Base Passengers

DFW PreparationsPreliminary Forecast for DFW

65 additional commercial/charter flights 65,000 passengers expected at DFW (65-70%) Arriving: Thur (34%), Fri (34%), Sat (30%)

Departing: Sun (20%), Mon (45%), Tue (35%)


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DFW PreparationsCoordinate Airspace and Security

Air Traffic Control TFR Heightened Security

17,000 support staffcredentialed by the NFL

Increase Security Presence

Typical Flight Activity


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DFW PreparationsOperational Readiness

Passenger processing TSA coordination Prepare for Weather Event

Security Checkpoints

Airline Staffing


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Coordinate with the NTCOG team to provide seamless travel Communicate access routes with airport service providers Coordinate buses, taxi, limo service logistics

DFW PreparationsGround Transportation Coordination

Bus Staging Area

Team Arrival


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DFW PreparationsContribute to the Super Bowl Experience


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DFW PreparationsTerminal Dcor


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DFW PreparationsEnhance the Website

Travel Tips


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DFW PreparationsAmbassadors and Volunteers

Train Volunteers Uniforms


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DFW PreparationsCustomer Service

VIP Handling Greeters Stations


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DFW PreparationsRevenue Opportunities

Enhance Concessions offerings Explore Temporary facilities Advertising

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DFW Preparations

Seamless Super Bowl XLV Experience

312 days to

TouchDown North Texas

Super Bowl XLV Airport Board Briefing 04-01-10

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