Power In ThePalm Of Your HandHow we built an energy application that changed Sungevity along with a digital ecosystem and content marketing strategy that generated millions of dollars in sales every month.

SummaryWe revamped their search + social media funnels to drive more traffic. We redesigned their landing pages and CTA’s to boost conversions. We created whitepapers, eBooks, checklists, and videos to generate leads.

We used webinars, FAQ sheets, spec sheets, and brochures to convert leads into prospects. This digital journey generated massive amounts of sales for Sungevity.

DIGITAL STRATEGY

JOURNEY MAPPING

LEAD SEGMENTATION

PRODUCT CREATION

ECOSYSTEM STRATEGY

CONTENT CREATION

MARKETING AUTOMATION

EMAIL WORKFLOWS

ChallengeSungevity had an outdated approach to lead generation. We had to bring them into modern day with segmented marketing journeys and content marketing strategies to build authority and differentiate them from the competition.

● DATA-DRIVEN APPROACH

● SEGMENTED LEADS

● EMAIL WORKFLOWS

● AUTOMATED JOURNEYS

Social + SearchEcosystemsWe researched and developed unique buyer personas to drive hyper-targeted traffic. Then we personalized the landing pages for each funnel to increase conversion with CTA’s and lead magnets (top-of-funnel offers).

Journey MappingWe planned out and designed each step of the customer journey including touch-points, content, email workflows, and lead generation sequences.

Lead Magnets &Trip WiresWe created eBooks, videos, checklists, and white papers for the top of the funnel. Then we created webinars, case studies, examples, brochures, FAQ sheets, and spec sheets for the middle of the funnel.

Data, Analytics, Behavior PatternsBy gathering intelligence and segmenting audiences we were able to nurture leads with personalized content designed for the individual which would improve the quality of sales opportunities and significantly decrease cost-per-acquisition.

ResultsWe were able to improve sales, CPA, and ROI, month after month by constantly optimizing and stacking onto these unique customer journeys.

Our stylish content presented Sungevity on a new level of sophistication, while making them connect to customers more easily and effectively. Together these two components drove significant sales and built them a lead gen foundation for years to come.

Q1

Q 2

Q3

60% SALES INCREASE

CPA $754

130% SALES INCREASE

CPA $245

240% SALES INCREASE

CPA $140

“I’ve worked with lots of digital agencies but Heist was the only team that really took the time to understand our market, our business model, and our customers.”

- Patrick Crane, VP of Marketing