Sundia Watermelon Retail Month XX, 2006. Sundia Watermelon New Company…Watermelon,...
-
Upload
vincent-cashman -
Category
Documents
-
view
219 -
download
0
Transcript of Sundia Watermelon Retail Month XX, 2006. Sundia Watermelon New Company…Watermelon,...
Sundia Watermelon
RetailMonth XX, 2006
Sundia Watermelon
New Company…Watermelon, Watermelon…Watta Melon!!!
Create a brand consumers can trust
Sundia Inside: guaranteed quality (money back)
Sundia Minis
Promote the brand through clever campaigns
Free Juice
Coupons for consumer products
Enhance consumer experience by partnership
Sundia Watermelon Juice
The ONLY watermelon juice available!
Sundia Inside
Financially backed by Sundia
Consumer focus
Certified Quality
3-point certification
If customer is not satisfied, money back
Can offer store coupons/gift cards
Sundia Minis
Competitively priced
Better Product
Stickered Watermelons will DRIVE Promotion
Watermelons to be stickered with “Free Sundia Watermelon Juice” Stickers
Consumers Buy the Melon and the Juice
Download a rebate form on the web
Send in their receipt and completed rebate form
Promotions
Cross promote on watermelons:
ABC’s Desperate Housewives (sweepstakes)
Trident Gum (coupon)
Skyy Vodka (recipes and cross promote)
Encourages Additional Purchase
Sundia Pays for ALL Costs (stickers, redemption, administration, gift cards, etc.) and manages the coordination
Large $$ ring for the produce department
Retailer Takes Home the Margin $$
What a Promotion!