Summit U.S. 2017 - Atlassian694923cf-17b9... · as unique as Summit to showcase your business and...

For all Summit 2017 sponsorship inquiries, contact [email protected] here to complete the contract and secure your sponsorship.

Summit U.S. 2017Sponsorship Prospectus September 12-14, 2017San Jose Convention Center

https://www.atlassian.com/dam/jcr:80ffbaa7-034d-49e3-b23b-67dd8c36e58f

2For all Summit 2017 sponsorship inquiries, contact [email protected] here to complete the contract and secure your sponsorship.

What is Atlassian Summit?Atlassian Summit is our premier user conference that brings together thousands of active product users, passionate Atlassians, and the best and brightest in the industry. Today's modern teams want to work better, smarter, and faster, and they come to Summit to learn how.

For the first time this year, Summit went overseas to Europe. With the first conference taking place in Barcelona in May, and the second in San Jose, Summit U.S. is forecasted to be the biggest Summit yet.

Summit U.S. will be filled with keynotes from Atlassian leaders, amazing breakout sessions, product training, an exciting Expo Hall, special events, one big party, and much more.



Why sponsor?Sponsoring shows our most loyal product users that you are our partners on our mission to unleash the potential of every team.

On September 12-14, you'll be able to share your business solutions, expand your brand, tap into Atlassian's 65,000+ customer base, and drive new business.

With specially designed packages that allow for maximum visibility before, during, and after the event, there's not a space as unique as Summit to showcase your business and leave a lasting impression.



Sponsor Summit Europe & Summit U.S.Interested in expanding your brand across the globe? Reach new audiences with the opportunity to sponsor both Summits taking place in 2017.

Summit Europe 2017 sponsors who decide to also purchase a Summit U.S. 2017 sponsorship will receive additional confer-ence passes to Summit U.S. in San Jose, California.

Don't miss out on this special opportunity to bring more of your customers to Summit U.S.!

Check out the available options below:

DIAMOND: 5 additional Full Conference passes

PLATINUM: 4 additional Full Conference passes

GOLD: 3 additional Full Conference passes

SILVER: 2 additional Full Conference passes

BRONZE: 1 additional Full Conference pass



Team types

Software teams

Enterprise (1000+ employees)

Mid-size (500-1000)

Business teams Small (0-500)

Company size Products used Most common rolesProduct % of total

attendees

JIRA Software 85%

Confluence 70%

JIRA Core 54%

HipChat 46%

Bitbucket 45%

JIRA Service Desk 45%

Bamboo 35%

FishEye 24%

Crucible 24%

SourceTree 21%

Role % of total attendees

Development 17%

Program Manager 13%

Application Admin 13%

Sys Admin 8%

Product Management 7%

Project Manager 6%

Operations 6%

QA 3%

Marketing 2%

Finance 2%

Design 1%

Summit U.S. 2016 Customer Data

Attendees by location3,000+ ATTENDEES FROM 50 DIFFERENT COUNTRIES

Top countries:

2093

24

94

21

93

20

61

20

29

19

29

18

44% 45% 45%

9% 10%

2187

390

2342

94

3

47%

IT teams



Sponsorship Package Details

DIAMONDPRICE: $125,000 | AVAILABILITY: 2

This sponsorship opportunity is the sure-fire way to put your brand on the forefront of the Summit experience. The Diamond Sponsorship package includes exclusive marketing opportunities and guarantees maximum exposure. Take advantage of being one of the most valued sponsors with premium benefits during the conference.

PACKAGE INCLUDES:

• 30x30 turnkey exhibit booth (structure, AV, electrical, standard graphics, wireless internet)

• 200-word company description, company logo & URL on official Summit website

• Exclusive mobile app promotion

• Onsite signage

• Two 15-minute Expo theater sessions

• Two downloadable .pdf White Papers on the official Summit website

• Onsite meeting room during Expo hours

• Logo on Attendee bag & one bag insert

• Ten Full Conference Passes

• Ten Expo Only Passes*

• 10% discount on exclusive AMOs

* Includes Expo Hall, Keynotes & meals only. Expo Only does not allow access to breakout sessions, Summit swag or evening events, including Bash. Additional Expo Passes and Bash Only passes will be available for purchase.



PLATINUMPRICE: $75,000 | AVAILABLE: 5

Stand out amongst the crowd by having one of the largest footprints in the Expo Hall. Platinum sponsors will get top-tier benefits that attendees are sure to take note of. Being the second-highest sponsor will guarantee multiple opportunities to put your brand in the spotlight.

PACKAGE INCLUDES:


• 150-word company description, company logo & URL on official Summit website

• Mobile app promotion

• Onsite signage

• One 15-minute Expo theater session

• One Attendee bag insert

• One downloadable .pdf White Paper on the official Summit website

• Onsite meeting room for one day only, during Expo hours

• Eight Full Conference Passes

• Eight Expo Only Passes*

• 10% discount on exclusive AMOs





GOLDPRICE: $37,500 | AVAILABLE: 25

Get the full-spectrum sponsorship platform to spread your mar-keting message and expand brand awareness. Gold Sponsors will capture the attention of industry leaders and attendees with a prominent location in the Expo Hall.

PACKAGE INCLUDES:


• 100-word description, company logo & URL on the official Summit website


• Onsite signage

• Six Full Conference Passes

• Six Expo Only Passes*





SILVERPRICE: $20,000 | AVAILABLE: 30

Make sure your brand touches any and all prospects with the Silver Sponsorship package. Connect with VIP customers in an engaging way with on-site exposure.

PACKAGE INCLUDES:




• Onsite signage

• Four Full Conference Passes

• Four Expo Only Passes*





BRONZEPRICE: $12,000 | AVAILABLE: 35

Get noticed in a big way. Grow your business and make a lasting impact as a Bronze Sponsor. Get a guaranteed a space in the most high-traffic locations of our buzzing Expo Hall and showcase your brand.

PACKAGE INCLUDES:

• 6x8 turnkey exhibit booth (structure, standard graphics, electrical, wireless internet)



• Onsite signage

• Two Full Conference Passes

• Two Expo Only Passes*





INNOVATORPRICE: $3,000 | AVAILABLE: 35

Make a statement with your first-time sponsorship appearance at Summit. This is the perfect opportunity to introduce and elevate your brand by driving new leads in our buzzing Expo Hall that attendees will visit every day. BOOTH INCLUDES:

• Tabletop (structure, standard graphics, electrical, wireless internet)

• Company logo & URL on official Summit website


• Onsite signage

• One Full Conference Pass

• One Expo Only Pass*

Please note: Sponsorship is for first-time sponsors only.





PRICE $125,000 $75,000 $37,500 $20,000 $12,000 $3,000

AVAILABILITY* 2 5 25 30 35 35

PACKAGE INCLUSIONS

Turnkey kiosk exhibit booth 30x30 20x20 10x20 10x10 6x8 Tabletop

Company logo & URL on

Summit website✓ ✓ ✓ ✓ ✓ ✓

Company description on

Summit website 200 words 150 words 100 words 75 words 50 words

Mobile app promotion

Logo, URL & 200-word

company description

Logo, URL & 150-word company

description

Logo, URL & 100-word

company de-scription

Logo & URL Logo & URL Logo & URL

Onsite signage ✓ ✓ ✓ ✓ ✓ ✓

Downloadable White Paper on

Summit Sponsor page2 1

Onsite meeting room ✓ 1 day only

Full Conference passes 10 8 6 4 2 1

Expo Only passes 10 8 6 4 2 1

Attendee bag Logo & bag insert Bag insert

Expo Theater Sessions 2 1

10% discount on exclusive AMOs ✓ ✓

P L AT I N U MD I A M O N D G O L D S I LV E R B R O N Z E I N N O VAT O R

Sponsorship Packages Overview

* Atlassian reserves the right to modify sponsorship package details including available quantity.



Additional Marketing Opportunities Discover more ways for your brand to make a lasting impact, before, during, and after Summit U.S. 2017. Amp up your brand presence with these fun and impactful additional marketing opportunities. Elevate your brand exposure, drive new leads, and foster connections that span the globe. Check with your sponsorship sales contact to see how these valuable add-ons could be a part of your presence in San Jose!



Customized Bash Sponsorship Opportunities

1 Starts at $75,000

Interested in making your company's mark at Summit 2017? Contact the Atlassian Sponsor-ship team to create a specialty sponsorship opportunity during Bash.

Sustainability Sponsor 1 $50,000

Make your industry peers green with envy when you snag the exclusive Sustainability Spon-sorship. With co-branded waterbottles, water cooler covers, and a digital ad to promote your company's green initiatives, your sponsorship and company values will be heard loud and clear throughout Summit 2017.

• Co-branded water bottles

• Co-branded water cooler covers. Atlassian will utilize approved company logo only.

• Digital ad promotion signage throughout the SJCC (sponsor to provide ad)


Notebook and Pen 1 $40,000

Get the exclusive opportunity to brand items attendees will be reaching for every day. Put your brand in the palm of their hands, and help them keep track of important notes during and long after the conference ends.

• Co-branded embossed notebook in Attendee bag

• Co-branded pen included in Attendee bag

• Atlassian will utilize approved company logo only

Attendee Meals 1 $30,000

Fuel attendees throughout Summit 2017! Be the sole sponsor of our breakfast and lunch meal functions.

• Co-branded signage at buffet stations and throughout the SJCC

• (5) Reserved networking tables at all meal functions


Closing Session Beer Sponsor 1 $25,000

Be a part of Atlassian tradition by sponsoring the Closing Session beer pour! Sponsorship includes signage, mobile app promotion, and 2000 customized koozies to be handed out with attendees' ice cold brew.

• Customized koozies for first 2000 beer pour attendees

• Onsite signage


• Shout-out during the closing session

• Opportunity to provide t-shirts for venue staff to wear during beer pour

Opportunity

EXCLUSIVE OPPORTUNITIES

Availability Price Description Benefits

Additional Marketing Opportunities



Welcome Reception 1 $20,000

Stand out among the competition by sponsoring the Summit 2017 Welcome Reception. Be the sponsor that helps attendees kick off a great Summit!

• Co-branded signage at Welcome Reception

• Co-branded barware


• DJ Shout-outs

• Option for sponsor to provide branded koozies to be distributed at bars

Diversity in Tech Sponsor 1 $17,500

Be a part of our celebration with Diversity in Tech by being the sole sponsor of this powerful evening. During this popular event, our diverse panel will discuss diversity issues in our industry, host speed networking, and inspire change. It's a meaningful sponsorship you will want to be a part of.

• Co-branded Diversity in Tech onsite signage

• Digital signage promotion


• Promotional item dropped at every seat. Item to be pre-approved by Atlassian; all production and shipping at sponsor expense

Charging Stations 1 $15,000

Help attendees —and their devices!—out by sponsoring multiple charging stations through-out the San Jose Convention Center.

• Co-branded charging stations throughout the convention space

• Placement of charging stations will be driven by show manage-ment

• Atlassian will utilize approved company logo only

DJ Station 1 $15,000

Get attendees to "Shake their groove thang!”Your company will be the exclusive sponsor for the sounds of Summit 2017.

• One co-branded DJ station/booth placed in high traffic area

• DJ shout-outs

Wireless Sponsor 1 $15,000

Summit attendees will connect with your brand multiple times as day and throughout the con-ference when you become the exclusive Summit wireless sponsor.

• Company logo included with wireless instructions posted on mobile app and onsite signage


• Digital signage promotion


Opportunity

EXCLUSIVE OPPORTUNITIES

Availability Price Description Benefits



Opportunity Availability Price Description Benefits


Attendee Breaks 4 $20,000

Surprise and delight Summit attendees with an unexpected and yummy break station. Options range from an espresso bar, ice cream cooler, popcorn machines to a smoothie bar. In addition to providing treats to our attendees, you will have the opportunity to distribute a piece of col-lateral or small gift at the break. Two available per day across two conference days.

• Station to be provided by SJCC

• Co-branded signage at break stations

• Co-branded serveware

• Pre-approved collateral/gift to be passed at attendee breaks

Onsite Meeting Room 5 $10,000

Reserve a private meeting room for client meetings, or as a gathering spot for staff during Summit. Meeting rooms are for one day only.

• Private meeting room for one day

• Onsite signage

• Meeting room add ons (f&b, electrical, AV) is at sponsor's expense

Keynote Chair Drop 2 $10,000

Opportunity to reach Summit attendees in just one sitting! You simply need to supply the promotional material and we’ll make sure they see it.

• One pre-approved promotional item, supplied by sponsor, placed on chairs during one of the Keynotes

• All costs for production of item provided by sponsor

• Atlassian show management to pre-approve item and the one session

Attendee Bag Insert 10 $6,000Get the chance to drop your name inside this year's conference bag, distributed to all full conference attendees.

• One pre-approved piece of literature, provided by sponsor, for submission into the attendee bag

• Bag pre-selected by Atlassian show management

Digital Signage 10 $5,000

Imagine your company name and message digitally displayed throughout the Summit conference repeatedly, during event hours to all attendees.

• One digital ad to be rotated throughout select digital signage at Summit

• Position of digital displays driven by show management

• Atlassian show management to pre-approve ad

Breakout Literature Chair Drop 5 $4,000

Target attendees at specific sessions with a breakout seat drop. You provide the one piece of literature and our team will drop it on each seat in a session of your choice.

• One pre-approved piece of literature, supplied by sponsor, placed on chairs during one breakout session

• All costs for production and shipping of item provided by sponsor

• Atlassian show management to pre-approve item and one session

BR AND AWARENESS



Opportunity Availability Price Description Benefits


Mobile App Promoted Post 5 $2,500

Spotlight your company in a promoted post all Summit attendees. Your company name will literally be sent to the palm of their hands!

• One promoted post in the official Summit mobile app during conference hours

• Atlassian show management to pre-approve and schedule posts

Partner Day Sponsorship 20 $500

Place your brand at the forefront of a global network of partners with unique expertise, services, and products that complement the Atlassian portfolio. Build relationships, show off your solutions, and help your company soar.

• Tabletop in designated area during lunch at Partner Day on Tuesday, September 12

• Co-branded signage

• Sponsor must be registered for Partner Day event

THOUGHT LEADERSHIP OPPORTUNIT Y

Expo Theater Presentations 10 $10,000

Share your Atlassian success story on one of two stages on the Showfloor during dedicated show hours.

• One pre-approved, 15-minute presentation on dedicated stage

• One pre-approved, 60-second video to play on loop real during off hours, specs for video provided by show management

• Atlassian deck provided

• Promotions on the official Summit website and Mobile App

White Paper on Summit Website 10 $3,000

Purchase the opportunity to showcase a WhitePaper, highlighting a product, solution or case study, to all Summit attendees.

• One pre-approved White Paper to be posted on the sponsor page of the Summit Website

Don't see a package that fits your needs? Interested in something different? Contact the Atlassian sponsorship team to create a custom additional marketing opportunity specially designed to fit your needs!



S P O N S O R S H I P T I M E L I N E

April 4: General sponsorship sales launch

Mid-June: Exhibitor Resource Center launches

End of June: Sponsor kick-off call

Mid July: Booth selection begins

End of August: Know-before-you-go call

September 12–14, 2017: Atlassian Summit U.S.

18

Road to San Jose




Summit U.S. 2017 - Atlassian694923cf-17b9... · as unique as Summit to showcase your business and...

Documents

Transcript of Summit U.S. 2017 - Atlassian694923cf-17b9... · as unique as Summit to showcase your business and...