SUMMIT REPORT 2014 - Danube-INCO.NET€¦ · European Business Summit (EBS) – edition 2014 –...

SUMMIT REPORT 2014

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How EBS is Shaping the Future of EuropeThe 2014 European Business Summit (EBS) explored “The Business Agenda 2014 – 2019 : Rebuilding a Competitive Europe”. EBS 2014 saw over 1,850 participants, including CEOs, European Commissioners, MEPs and academics, come toge-ther to discuss the business community’s agenda for the next five years. This year’s summit widened the debate and saw concrete proposals and recom-mendations for European policymakers. Now in its 13th year, the EBS is a platform for a real cross-EU dialogue between business leaders and policy makers. The summit brings together European industry, opinion-makers, academics and high-level European politicians to look at the issues, share ideas and to propose solutions to the problems facing European business today. Covering diverse issues, such as industry, sustainability and skills, we aim to be business driven, interactive and dyna-mic – promoting debate and facilitating networ-king. Through this, the EBS promotes business in Europe, growth and prosperity.

EBS 2015 will be of particular strategic importance to your organisation, as it will be an opportunity for business to present its expectations to the new European Parliament and European Commission.

Arnaud Thysen, General Manager EBS

Arnaud Thysen, General Manager EBS

EBS 2014 3EBS 2014 2

Arnaud Thysen General Manager [email protected]

Anne-Laurence Cock Senior Project Manager T +32(0)2 645 34 84 [email protected]

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Jean de Gheldere Managing Director [email protected]

Ellen Runngren Account Manager T +32(0)2 645 34 86 [email protected]

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Pascale Vanderweyen Administration [email protected]

Mohammed Cherif Developer [email protected]

WHO’S WHO? EBS TEAM

Summit Report 2014Table of ContentsForewords ....................................................................................................................................... 1Honorary Committee ............................................................................................................ 6EBS Speakers ............................................................................................................................... 8Facts & Figures ......................................................................................................................... 10Sessions ......................................................................................................................................... 25Speaker Profiles ...................................................................................................................... 73Participants List ................................................................................................................... 103Partners ...................................................................................................................................... 187EBS Survey ................................................................................................................................ 221

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EBS- the Debate Platform That Makes a DifferenceWe are delighted to present the Report of the 12th European Business Summit (EBS) – edition 2014 – which took place on the 14th and 15th of May 2014 at Palais d’Egmont in Brussels.

Under the theme “The Business Agenda 2014 – 2019: Rebuilding a Competitive Europe”, EBS 2014 brought together more than 1,850 participants representing European industry, opinion leaders, high-level European and national politicians to have a close look at and discuss opportunities to support growth and competitiveness in Europe. The European Business Summit provided an excellent platform to explore how to achieve these ambi-tious targets and how to put Europe back on track.

The European economy is starting to recover. But Europe has not yet regained the ground lost during the crisis. “Business as usual” is simply not an option if we want more growth and more jobs for European citizens. We have to make the necessary reforms to regain the ground lost compared to key competitors on world markets. We suffer from persistent unemployment because of excessive taxation and regulation, constrained access to finances, too high energy prices, insufficient innovation, inadequate education and training and remaining labour markets rigidities. Over the past five years, Europe focussed on a defensive or reactive agenda. It brought badly needed economic stabilisation. While we were repairing our economic system, the rest of the world did not stand still. Instead, they made structural reforms, invested in infrastructure, machinery, skills and innova-tion. They worked hard to make the best of information technologies and improve their competitiveness. Acce-lerating the digitalisation of the economy is essential to improve European competitiveness. EBS 2014 was once more the perfect place to expand networks and esta-blish new contacts. These were facilitated by a series of networking luncheons, specific side events and plenary sessions, which featured President Barroso, Commissio-ners Barnier, De Gucht, Hahn and Georgieva, Ambassador Gardner and representatives from the main European parties on the eve of the European elections.

We would like to thank the partners, media partners, sponsors, the many moderators and speakers, the participants and of course the EBS team for making this 12th EBS a success.

Emma Marcegaglia, President, BUSINESSEUROPE & Markus Beyrer, Director General, BUSINESSEUROPE

Emma Marcegaglia, President, BUSINESSEUROPE Markus Beyrer, Director General, BUSINESSEUROPE

A Special Thanks to the EBS Honorary Committee

The EBS team would like to express their gratitude for the help and support of the EBS Honorary Committee.

HONORARY COMMITTEE

Director of the Honorary CommitteePhilippe de Buck, Former Director General, BUSINESSEUROPE

Secretary of the Honorary CommitteeArnaud Thysen, General Manager, EBS

Reinhard Bütikofer, Member of the European Parliament

N. Chandrasekaran, Chief Executive Officer and Managing Director, Tata Consultancy Services

Jean-Pierre Clamadieu, Chairman of the Executive Committee, Solvay Group

Baron Frans van Daele, Honorary Ambassador, Head of Cabinet to His Majesty the King of Belgians

Jean de Gheldere, Managing Director, EBS

Malcolm Harbour, Former Member of the European Parliament

Lauritz B. Holm-Nielsen, Vice President, European University Association & Special Advisor, Aarhus University

Baron Daniel Janssen, Former Chairman of the Board, Solvay

Philippe Lamberts, Member of the European Parliament

Yves Leterme, Former Prime Minister of Belgium

Thomas Leysen, Chairman, Umicore & Chairman, KBC Group

Didier Malherbe, CEO, UCB Belgium and Founder of EBS

Emma Marcegaglia, President, BUSINESSEUROPE

Mario Monti, Former Prime Minister of Italy & Senator for Life

Leo Peeters, Ambassador-at-Large, Foreign Affairs of Belgium

Baudouin Regout, Member of the Analysis Team, BEPA, European Commission

André Sapir, Senior Fellow, Bruegel

Michèle Sioen, President of the Federation of Enterprises in Belgium (FEB)

EBS 2014 7

The European Business Summit plays a key role in supporting Europe’s large entrepreneurial potential José M. Barroso, President of the European Commission

“

TMs King Philippe and Queen Mathilde of the Belgians

Vagit Alekperov, CEO of Lukoil

Alberto Alemanno, Professor of Law, HEC Paris

László Andor, EU Commissioner for Employment, Social Affairs and Inclusion

Catherine Ashton, High Representative of the Union for Foreign Affairs

Michel Barnier, EU Commissioner for Internal Market & Services

José Manuel Barroso, President of the European Commission

Markus Beyrer, Director General of BUSINESSEUROPE

Prof. Jagdish N. Bhagwati, Professor Columbia University

Henryka Bochniarz, President of Polish Confederation of Private Employers

Gerhard F. Braun, CEO of Braun GmbH & Co.

Carlos Brito, CEO AB InBev

Daniel Brutto, President of UPS International

Michael C. Camuñez, Assistant Secretary, Departement of Commerce, USA

Natarajan Chandrasekaran, CEO of Tata Consultancy Services

Ron Cooper, President of Bristol-Myers Squibb Europe

James C. Cowles, CEO EMEA of Citigroup

Anders Dahlvig, Former President of IKEA

Etienne Davignon, Minister of State of Belgium

Philippe de Buck, Former Director General of BUSINESSEUROPE

Karel De Gucht, EU Commissioner for Trade

Pierre Alain De Smedt, President of the Federation of Enterprises in Belgium

Yves de Talhouët, Senior Vice-President of Hewlett-Packard Company

Jo Deblaere, COO of Accenture

Elio Di Rupo, Prime Minister of Belgium

Valdis Dombrovskis, Former Prime Minister of Latvia

Joanna Drake, Director SMEs and Entrepreneurship, EU Commission

Isabelle Durant, Member of the European Parliament

Anthony Luzzatto Gardner, US Ambassador to the EU

Maire Geoghegan-Quinn, EU Commissioner for Research, Innovation and Science

Kristalina Georgieva, EU Commissioner for International Cooperation, Humanitarian Aid & Crisis Respnse

H.E. Abdullah Gül, President of Turkey

Johannes Hahn, EU Commissioner for Regional & Urban Policy

Malcolm Harbour, Member of the European Parliament

Connie Hedegaard, EU Commissioner for Climate Action

Aongus Hegarty, President EMEA of Dell

Lauritz Holm-Nielsen, Former Rector of Aarhus University (Denmark)

Jan Hommen, CEO ING

Ian Hudson, President EMEA, Dupont

Baron Daniel Janssen, Former Chairman of Solvay

Ole Johansson, President of Confederation of Finnish Industries

Leif Johansson, Chairman of Ericsson & Chairman of the Board of AstraZeneca Pharmaceuticals

Christian Jourquin, Former CEO of Solvay

EBS Speakers

William Kennard, Former Ambassador of the USA to the EU

Neelie Kroes, Vice-President of the European Commission

Pascal Lamy, Former Director-General of the World Trade Organisation

C.Y. Leung, Chief Executive of Hong Kong

Thomas Leysen, Chairman of Umicore, Former President of FEB

Helge Lund, CEO of Statoil

Emma Marcegaglia, President of BUSINESSEUROPE

Louis Michel, Former EU Commissioner

Lakshmi Mittal, CEO of ArcelorMittal

Mario Monti, Former Prime Minister of Italy

Christian Morales, Vice President & General Manager EMEA, Intel

H.E. Nobutake Odano, Ambassador of Japan to the EU

Kris Peeters, Minister-President of the Government of Flanders

Paul Polman, CEO of Unilever

Janez Potocnik, EU Commissioner for Environment

Hans-Gert Pöttering, Former President of the European Parliament

Peter Praet, Member of the Executive Board of the European Central Bank

Romano Prodi, Former President of the European Commission

Olli Rehn, EU Commissioner for Economic and Monetary Affairs

Dominique Reiniche, Former President of Coca-Cola Europe

Didier Reynders, Minister of Foreign Affairs of Belgium

Jeremy Rifkin, Writer & Economist

Plutarchos Sakellaris, Vice President, European Investment Bank

Gerhard Schröder, Former Chancellor of Germany

Wolfgang Schüssel, Former Chancellor of Austria

Bernadette Ségol, General Secretary of ETUC

Ernest-Antoine Seillière, Former President of the MEDEF

Rory Simpson, CLO Telefonica

Michèle Sioen, President of the Federation of Enterprises in Belgium

Kristin Skogen Lund, President of Confederation of Norwegian Enterprise

Thorkil Sonne, Founder of Specialist People Foundation

Antonio Tajani, Vice-President of the European Commission

Jürgen R. Thumann, Former President of BUSINESSEUROPE

Jean-François van Boxmeer, CEO Heineken

Jeroen van der Veer, Former CEO of Royal Dutch Shell

Harry van Dorenmalen, Chairman of IBM Europe

Herman Van Rompuy, President of the European Council

Androulla Vassiliou, EU Commissioner for Education, Culture and Youth

Günter Verheugen, Former EU Commissioner

Guy Verhofstadt, Member of the European Parliament

Valentin Vogt, President of Swiss Employers’ Confederation

Peter Voser, Former CEO of Royal Dutch Shell

Christophe Weber, Former President of GSK Biologicals

Marcus Weldon, Chief Technology Officer, Alcatel-Lucent

Niklas Zennstrom, Co-founder of Skype

EBS 2014 9

“ The idea of re-industrialisating Europe is truly thereLeif Johansson, Chairman, AstraZeneca, Chairman, Ericsson and Chairman, the European Round Table of Industrialists

EBS is a unique 2-day platform to

Influence the Future of Europe

Leung Chun-ying, Chief Executive of Hong Kong

“ The key topic is really how to gain back competitiveness for Europe Helge Lund, Chief Executive Officer, Statoil

“ The event has proven to be a very useful exchange for us to understand more about the needs and concerns of the European business community Ms Linda LAI, Special Representative for Hong Kong Economic and Trade Affairs to the European Union

Join EBS to

Explore Solutions to the Challenges Facing Business Today

146 Journalists Covered EBS 2014The summit attracts 52% of its participants from the business world, 17% are policy makers and 10% from academia and NGOs. These three groups explore the problems, produce ideas and solutions and debate the issues that affect business today. These exchanges are covered by the 146 plus journalists who come to EBS every year and followed by public affairs professionals across Europe.

46%

6%8%

9%

8%

2%

9%

12%

Business 46%

Public Affairs 9%

Journalists 12%

Interest Group/NGO 2%

University/Academia/Think Tank 8%

EU Institutions 9%

Permanent Representations/Embassies/National Governments 8%

Business Associations 6%

“ Europe needs to push innovation and be more open for collaboration with the developing world Manjeev Singh Puri, Ambassador of India to the European Union

“ EBS is a great opportunity to bring European business leaders together with European officials to really understand the opportunities to drive growth across Europe David Thomlinson, Member of the Global Management Committee and Chief Geographic Strategy and Operations Officer, Accenture

Private Networking Lunches, Tailored to the Specific Needs of Your Organisation

EBS, a Unique Environment for a

Prestigious Dinner

Pieter Timmermans, CEO, FEB - Jeremy Rifkin, Economist and Writer - Karel De Gucht, European Commissioner for TradeDidier Reynders, Deputy Prime Minister and Minister for Foreign Affairs of Belgium - Jo Deblaere, COO, Accenture - Michèle Sioen, President, FEB

Private Meeting Rooms in an Exclusive Environment

EBS 2014 21EBS 2014 20

A Unique Networking Opportunity EBS is the place to network efficiently on a European level – bringing together decision makers, policy experts, business leaders and industry representatives. It is a must-attend event to meet the people who shape and influence business across Europe and to make sure your voice will be heard in the European debate.

“ EBS brings together senior policy makers with business from all corners of Europe Richard Pelly, Former Chief Executive, European Investment Fund

Facts and Figures

EBS 2014 was the most successful summit to date, attracting a record number of participants, 98% of whom would like to return to future summits.

1,710

1,870

Total number of participants

43%

58%

Participants attending EBS for the first time

62% 81%

Participants overall satisfaction

20142013

“ Finance is not so much the problem, the issue is one of confidence Peter Praet, Executive Board Member and Chief Economist of the European Central Bank

EBS 2014 SESSIONS 24

15 MAY17 H 30 - 19 H 00

XX

XSESSIONS

United Nations Reducing Risk in post-2015: p.26 Contribution of the Private Sector to Building Resilience to Disasters

Assembly of the European Regions: p.28 How Do European Regions Contribute to Competitiveness?

Opening Plenary: p.30Moving Beyond the Crisis - What Kind of Europe Do We Need?

Accenture session: p.32 Accelerating Europe’s Comeback - New Digital Opportunities for Growth

Accenture session: p.34 Keeping Pace with the Rising Expectations of Digital Consumers and Citizens

Plenary: p.36How Does Europe Win the Global Race?

Financing the Economy, p.38 the Role of the Banking Union

An EU Strategy for Energy? p.40

Boosting our Industrial Growth p.42

How Can Business Maintain Citizen’s Trust? p.44

TTIP Challenges and Opportunities p.48

Education and Business for Innovation: p.50 Acting Together

How Can We Finance Innovation? p.52

Europe’s Global Role: Trading Up? p.54

Closing Plenary: p.56A Vision for the Next Five Years

Meet the Experts session: p.58Chatham House

Meet the Experts session: p.58 CEPS/Madariaga Foundation

Meet the Future Experts session: p.60Kairos Society BE/NL

Meet the Experts session: p.60 McKinsey Global Institute

Wallonia - Land of the Future p.62

EBS Press Conference p.64

Private sessions: p.65 By Invitation Only



United NationsReducing Risks in post-2015: Contribution of the Private Sector to Building Resilience to Disasters

14 MAY

This session addressed three themes that are fundamental to the private sector: Business Opportunity, Business Continuity Management, and Access to Risk Information and Resilience Solutions. The discussion focused specifically on how to capitalize on and optimize incentives for disaster resilient business practices and aims at identifying practical solutions and opportunities for optimizing financial and sustainability incentives for resilient investments. The outcomes of this session will contribute to the preparation towards the 3rd United Nations World Conference on Disaster Risk Reduction (14-18 March 2015, Sendai, Japan), where an agreement on a post-2015 framework for disaster risk reduction will be adopted. This framework will guide the collective efforts to build resilient nations and communities to disasters.

Speakers

Kristalina Georgieva, Commissioner for International Cooperation, Humanitarian Aid and Crisis Response, European Commission

Elizabeth Longworth, Director, United Nations Office for Disaster Risk Reduction

Mario Nava, Director, Directorates-General Market and Services, European Commission

Harvey Siggs (UK/ECR), Councillor, Somerset County Council, Rapporteur Post 2015 Hyogo Framework for Action, Committee of the Regions

Paolo Garonna, Secretary General, Italian Banking, Insurance and Finance Federation

Philippe Derieux, Deputy CEO, AXA Global Property & Casualty, and AXA Group Chief Reinsurance Officer

Nicolas Jeanmart, Head of non-life, life and macro-economics, Insurance Europe

Eelco H. Dykstra, Chair DIEM (Dykstra International Emergency Management Inc.) and former professor International Emergency Management at The George Washington University

Regis Thepot, General Director, Seine Grands Lac

Heinz Christian Vollenweider, CEO and Delegate of the Board of Directors, Europa Reinsurance Facility Ltd (Europa Re)

Mark van der Horst, Director EU Affairs, United Parcel Services (UPS)

Rowan Douglas, CEO Global Analytics and Chairman, Willis Re and Willis Research Network

Scott Williams, Adviser, PricewaterhouseCoopers (PwC)

Kristalina Georgieva, Commissioner for International Cooperation, Humanitarian Aid and Crisis Response, European Commission

EBS 2014 SESSIONS 29EBS 2014 SESSIONS 28

Hande Özsan BozatliPresidentAssembly of European Regions

Johannes HahnCommissioner for Regional & Urban PolicyEuropean Commission

How Do European Regions Contribute to Competitiveness ?

14 MAY

Introduction: The topic

This session included a selection of speakers from the AER member regions and par-tners across Wider Europe.

The globalisation of the world markets has changed the rules of the game for our regions: Economies and companies, big and small alike, are operating in a global envi-ronment. Globalisation has accelerated the entry of developing economies into global supply chains, which in turn puts a lot of pressure on our ageing societies.

At the centre of this debate, regions are spaces where universities and talents, entrepreneurial spirit, attractive lifestyle and innovative funding schemes can come together. Thus, regions can effectively offer demand-driven and supply-stimulated innovative solutions to many of these challenges.

The Challenges Ahead

Today, with the focus shifting from the crisis to recovery, regions are more than ever catalysts for innovation, growth and competitiveness. From 2014-2019 they will play a key role in creating the appropriate environment for businesses to thrive: Large companies, SMEs, start-ups, entrepreneurs can be actively attracted and nourished through innovative policies to boost investment opportunities and the internationali-sation of regional SMEs, business benefits and an outstanding quality of life.

With the objective of promoting economic subsidiarity, this AER regional session brought together a delegation of 60+ regional stakeholders including elected repre-sentatives, civil servants and heads of businesses in order to exchange good practices and recommendations on successful branding strategies to become a prime destina-tion for investors, start-ups, entrepreneurs and emerging talent. Through discussion between the public and private sectors, the session allowed participants to consider how to build successful policies in order to stimulate and create a competitive busi-ness ecosystem capable of accelerating regional growth and bringing about a smart, sustainable and inclusive regional economy.

Speakers

You can find the summaries of all the sessions at EBS 2014 at : www.ebsummit.eu

EBS 2014 SESSIONS 30 EBS 2014 SESSIONS 31

MODERATOR

Stephen Fidler Brussels Bureau Chief, Wall Street Journal

Speakers

Michèle SioenPresident, FEB,CEO, Sioen Industries

Emma MarcegagliaPresident, BUSINESSEUROPEVice Chairman & CEO, Marcegaglia S.p.A

Didier ReyndersDeputy Prime Minister & Minister for Foreign Affairs, Belgium

Jo DeblaereChief Operating Officer & Group Chief Executive Europe, Accenture

Nani Beccalli-FalcoCEO, GE Europe & Germany, Senior Vice President, GE, President of the State of the EU

José Manuel BarrosoPresident, European Commission

Jeremy RifkinEconomist and Writer

Opening Plenary: Moving Beyond the Crisis - What Kind of Europe Do We Need ?

14 MAY


Europe has come through five difficult years when crisis management has been top of the political agenda. Millions of working-age EU citizens have lost their jobs. Companies have closed and those that remain in business are operating in difficult market conditions.

Because of the crisis, Europe’s politicians have focused on internal issues, working at national and European levels to bring stability and save the Euro. For five years, they have looked inwards. But there is light on the horizon and, with decisive action to enhance growth, European policy makers can secure a prosperous future for citizens if they create a business environment where companies can thrive and become more competitive on global markets.



The efforts made in the aftermath of the crisis are starting to pay off. However, unem-ployment – especially youth unemployment – remains at an unacceptably high level.

Official estimates suggest the EU will grow at between 1 and 2% annually in the years leading up to 2019. But if it was reaching its full growth potential (over 3%), the EU could add 1.4 million jobs a year.

José Manuel Barroso, President of the European Commission speaking at the Opening Plenary session.


MODERATOR

Bruno Berthon Managing Director, Strategy & Sustainability, Accenture

Speakers

ACCENTURE SESSION15 MAY

Accelerating Europe s Comeback: New Digital Opportunities for Growth

By any measure, we live in an increasingly digital world. Digital technologies are transforming the way live and work by creating opportunities that were previously uneconomical or technically impossible. Digital disruption is reshaping traditional industries and remaking customer markets. In a brave new world of opportunity, the most fundamental question for business leaders and policy makers is this: how will digital technology deliver growth? The question is even more relevant to businesses and governments in the EU with global competitors already ahead in their use of digital technologies, or catching up fast. The primary focus of EU business leaders is stillon internal efficiencies and pro-ductivity gains. While this is necessary there is scope to rebalance digital initiatives to better support more ambitious growth strategies. For example, new digitally-enabled markets are set to realise higher growth rates than participants see in their traditional

Marcus WeldonChief Technology Officer, Alcatel-Lucent& President, Bell Labs

Fernand Dimidschstein Managing Director, Accenture Strategy, France & Benelux

Gunter UytterhoevenDirector Marketing Communication, Campaigns & Channels, BNP Paribas Fortis

Alex MitchellUK President, G20 Young Entrepreneurs Alliance & Founder, Young Brits Network

Paul DickinsonFounder, CDP

core markets. They open up the prospect for creating cross-industry partnerships and alliances to better satisfy emerging customer demands. And they create a fertile environment for new market entrants to thrive unencumbered by traditional legacy overheads while employing new business models designed for the digital world. Business leaders must respond quickly by adopting digital technologies to extend the growth potential of their existing products and services. And they must learn to collaborate beyond the traditional boundaries of their organisation to seize high-growth opportunities in new digitally-enabled markets.

Paul Dickinson, Founder, CDP


MODERATOR

Bernard Le Masson Managing Director Health & Public Safety, Accenture

Speakers

Gesche Joost Digital Champion for Germany & Head of Design Research Lab at the Berlin University of the Arts

Fiona Wilkinson Chief Communications Officer, VISA Europe

Dimitris TsigosPresident, YES - European Confederation of Young Entrepreneurs

Colin Cook Head of Digital Strategy, Scottish Government

ACCENTURE SESSION15 MAY

Keeping Pace with the Rising Expectations of Digital Consumers and Citizens

Customers set the pace in the digital world. Their expectations and actions are nonstop, requiring executives to continually think from the customer’s perspective. And the im-pact on growth can be significant with 7 out of 10 customers already switching because of a poor customer service experience - creating a “global switching economy” of an estimated $5.9 trillion. This creates a significant opportunity for new market entrants and incumbent suppliers to attract new customers through a better digital experience. Public service organisations are also under pressure to perform as the ‘ratchet effect’ of the digital business experiences set expectations for the digital citizen.


Michel BarnierCommissioner for Internal Market & Services,European Commission

Jean-Pierre BourguignonPresident,European Research Council

Kris PeetersMinister-President Government of Flanders, Vanguard Initiative

Holger SchmiedingChief Economist,Berenberg Bank

Plenary: How Does Europe Win the Global Race ?

15 MAY


In 2008, the European Union - and the Eurozone in particular - headed down the path towards its worst ever economic crisis. As the Greek economy almost failed, the stron-ger economies of the Eurozone were forced to come to the rescue. And then, like a pack of cards, other economies began to unravel and were in need of bailouts. After nearly six years of what many see as piece-meal solutions, unemployment in the Euro-zone is at near record high levels - around 12%; with youth unemployment in Greece, for example, at a staggering 60%. And now, after several years of incredibly tough austerity, deflation may be just around the corner.

But there are also finally some signs of hope. The Euro itself and the Greek economy have not collapsed; there are predictions of modest growth in the Eurozone for this year; stability has returned to Ireland and Spain; and consumer confidence has gone up in Italy. So is Europe’s economy now well placed to win the global race?


As Europe emerges from the crisis, it’s opening its somewhat bleary eyes to see that other parts of the world are surging ahead in the global economy. The USA emerged far more quickly from its economic crisis; and is benefitting from a cheap fuel source in the form of shale gas. Asia, and China in particular, with far fewer regulations, is forging ahead. And even Japan - previously viewed as a basket case - now has a growth rate that’s envied in Europe.

So now Europe needs to be seen to be leading the way: afterall, its GDP is higher than that of the US or China, so it must at least hold its own. Europe needs to break out of its current torpor and steam ahead again. And many believe that the key will be future trade deals, like TTIP.

This has been a pivotal year for Europe. The European Parliament elections were held in May, with a rise in the number of MEPs from the extreme Left and Right. A new executive for Europe - a new European Commission - will be appointed later this year, with a clear role to promote growth and jobs and re-ignite the European economy.

There could not be a more crucial moment to discuss the future of growth and the Europe’s place in the global economy.

Markus J. BeyrerDirector-GeneralBUSINESSEUROPE

MODERATOR

Sean Klein Journalist & Former Brussels Bureau Chief BBC

Speakers


Michel Barnier, Commissioner for Internal Market & Services, European Commission


MODERATOR

Rebecca Christie Europe Correspondent, Bloomberg

SpeakersJonathan FaullDirector-General for Internal Market & Services,European Commission

Philippe LambertsMEP,European Parliament

André SapirSenior Fellow,Bruegel

James C. CowlesChief Executive Officer, EMEA, Citigroup

Financing the Economy, the Role of the Banking Union

15 MAY


The financial crisis highlighted major loopholes in Europe’s financial system. In res-ponse and to tackle the crisis, the European Commission adopted an ambitious programme of regulatory reform. The new rules were aimed at creating a robust financial sector that would serve the real economy. The Euro crisis however added another dimension to the crisis. It revealed the interconnectedness between banks and sovereigns. A lack of a coordinated European response to the failure of banks led to a fragmentation of the Single Market that had a negative impact on cross-border funding and lending, in particular within the Eurozone.

EU leaders realised the need for deeper economic and monetary integration, and the European Commission adopted a roadmap for the creation of a Banking Union. The main rationale behind the Banking Union is to ensure high-quality supervision and to break the links between failing banks and indebted governments. On the one hand it aims to avoid the pressure, which is put on public finances when banks need bailouts, and, other hand to reduce banks’ exposure to increasing sovereign debts.



This session focused on the current state of play of the Banking Union and its role in establishing a more integrated economic and monetary union. It considered how a Banking Union will contribute to the healthy financing of the European economy and how it will be able to respond to systemic risks. The Banking Union aims to ensure financial stability, resolve current fragmentation in the single market and address the problem of sovereigns being linked to their banks. It should also help addressing risks in the future. But will it offer a solution for access to capital given that bank lending is contracting? What parallel measures should be taken to access finance and boost the economy? Will a Banking Union reach it goals without deeper fiscal integration?


MODERATOR

Dave Keating Editor, Europeanvoice.com & Reporter, European Voice

Speakers

Oliver BellExecutive Vice-President, Norsk Hydro & President, Eurometaux

William M. ColtonVice President, Corporate Strategic Planning,ExxonMobil Corporation

Tom CrottyDirector, INEOS GroupMember of the Board & Executive Committee,CEFIC

Fabrizio BarbasoDeputy Director-General for Energy,European Commission

Thomas BeckerCEO of the European Wind Energy Association

An EU Strategy for Energy ?15 MAY


The EU is currently determining its Climate & Energy policy for the period up until 2030. While the current policy for the period to 2020 was drawn up in times of pros-perity, the lessons of implementing that policy and the economic downturn in the meantime mean that the costs to business of implementing new ambitious climate strategies are receiving much greater attention this time around.

Also forming part of this discussion is the role of various energy sources, including nu-clear and shale gas, in meeting Europe’s demand for affordable, secure and sustainable energy, and the need for greater infrastructure investment. Lack of interconnections in many parts of Europe impede the completion of the internal energy market, while current political events in Russia and Ukraine once again raise the question of Europe’s dependence on imported gas.


The key question is the extent and ambition of the 2030 targets. While the European Commission believes in a headline emissions target of 40%, with a more limited policy regarding renewables, the European Parliament calls for a 30% renewables target with binding national targets, and a 40% binding energy efficiency target.

The Council, meanwhile, is divided between Member States supporting the European Commission stance and others calling for a less ambitious emissions target. Member States in particular wish to see greater attention paid to competitiveness concerns, taking into account the effect of the EU energy strategy on national economies.

Also at stake are choices relating to the broader energy mix, including the pursuit of shale gas and nuclear energy, as well as further action to complete the internal energy market, through greater infrastructure investment in particular.



MODERATOR

Sarah Gordon

Europe Business Editor, Financial Times

SpeakersPedro de Sampaio NunesHead,EUREKA

Loïc ArmandPresident,L’Oréal France

Hubert ManderyDirector-General,CEFIC

Alexandre AffreIndustrial Affairs Director, BUSINESSEUROPE

Daniel Calleja CrespoDirector-General for Enterprise & Industry,European Commission

Boosting our Industrial Growth15 MAY


During the last decade, there has been an accelerated shift away in Europe from manu-facturing, which recently reached a critical threshold. Potential explanations for this trend can be found in the financial and construction bubbles that grew before the finan-cial crisis and in a faster decline of manufacturing relative to services during the crisis.

However, in order to support its much-needed recovery of economic growth and jobs, Europe needs its real economy to get back in shape and re-industrialise. While cur-rently industry accounts for just above 15% of EU GDP, the European Commission has set the goal of increasing its share to 20% by 2020.

Europe has the means to successfully compete in the global market. Europe’s status of world-leader in many strategic sectors such as automotive, engineering, space, chemicals and pharmaceuticals underpins this. With industry accounting for 4/5 of Europe’s exports and 80% of private sector R&D investment coming from manufac-turing, what is needed is renewed confidence and consequently more robust invest-ments for Europe’s industry to start growing again.


How can European industry re-gain its competitiveness and thus boost growth? This session aimed to assess the status quo of European industry compared to the major world economies, as well as to its own goals. It investigated best ways to address a loss in industrial competitiveness in Europe, by looking at potentially higher investments in innovation, methods of ensuring better market conditions, improved access to finance and capitals, and ways to encourage human capital and skills.

You can find the summaries of all the sessions at EBS 2014 at : www.ebsummit.eu Pedro de Sampaio Nunes, Head, Eureka, speaking on the panel


MODERATOR

Daniela Vincenti

Editor-in-Chief, EurActiv.com

SpeakersPatrick IschertDeputy General Secretary,European Trade Union Confederation

Paola Testori CoggiDirector-General for Health & Consumers,European Commission

Renate Hornung-DrausManaging Director, Confederation of German Employers (BDA)

Madi SharmaUK Member,Employers’ Group,European Economic & Social Committee

Felix OldenburgDirector Germany & Europe,Ashoka

How Can Business Maintain Citizens’ Trust?

15 MAY


The issue of citizens’ trust affects many EU policy dossiers and initiatives horizontally. In May 2012 the European Commission has adopted its strategic vision for EU consu-mer policy for the years to come which aims to maximise consumer participation and trust in the market. Built around four main objectives the “European Consumer Agenda” aims to increase confidence by reinforcing consumer safety, enhancing knowledge, stepping up enforcement and securing redress, aligning consumer rights and policies to changes in society and in the economy.

Different recent events have damaged consumers’ trust. The financial crisis has shaken consumers’ trust in the financial industry. The NSA scandal has raised questions about the respect for privacy and fundamental rights of consumers in the digital space. The horsemeat scandal and recent scandals linked to pharmaceutical product safety or pricing, have affected the trust of consumers in the food and pharmaceutical sector respectively, etc.


One of the tenets of the European Commission, as highlighted in its European Consu-mer Agenda, is that the EU should enable consumers to make “informed choices that reward competition, and support the goal of sustainable and resource-efficient growth.” Making sure that consumers are well informed is clearly a Commission prio-rity since a few years and it contributes to the idea of an “empowered” consumer who plays an important role in supporting the common market.

This approach has guided some important initiatives such as the Regulation on Food Information to Consumers passed by the EU in 2011, which defines detailed criteria for labelling food products. Informing consumers about the composition and nutri-tional value of food is key to help them choose products and/or protect their health.

The Commission’s proposal for a reform of the EU’s 1995 data protection rules (tabled in January 2012), which aims to strengthen online privacy rights and boost Europe’s digital economy, has taken a similar approach. Online privacy policies need to be well explained and help consumers understand steps taken to protect their privacy and what happens when their personal data are collected and processed.

In addition to the provision of information, the Commission has focused its agenda on the creation of the legal infrastructure that would help protect the rights of citizens in the internal market, by giving them better tools to enforce them.

In 2011 the EU adopted a Consumer Rights Directive, which has substantially streng-thened consumer rights by harmonising a number of rules applicable to online contracts. The Directive allows consumers to change their minds about purchase decisions within two weeks and it introduces clearer rules for Internet sales, including requirements to give buyers precise details on the total price, the exact goods orde-red and the trader’s contact details were among the highlights of the new law. The Directive also outlaws online cost traps, whereby customers are misled into believing that offers are free.

In May 2013, the EU adopted new legislation on Alternative Dispute Resolution (ADR) and Online Dispute Resolution (ODR) for consumers and traders to be able to resolve


15 MAY

their disputes without going to court, in a quick, low-cost and simple way and boost the quality and awareness of these out of court means of redress in offering quick, cost effective and simple solutions to settle disputes. The actions of two Commissio-ners are particularly relevant to foster trust in the EU’s free market economy: those of the Commissioner for Consumer Policy, Neven Mimica and of Vice President Viviane Reding, Commissioner for Justice, Fundamental Rights and Citizenship.

How Can Business Maintain Citizens’ Trust?



MODERATOR

James Kanter

EU Correspondent, International New York Times

SpeakersKarel De GuchtCommissioner for Trade,European Commission

Luisa SantosDirector for International Relations,BUSINESSEUROPE

Anthony Luzzato GardnerU.S. Ambassador to the EU

Christian MoralesVice President & General Manager EMEA,Intel

Tim BennettDirector-General,The Transatlantic Business Council

TTIP – Challenges and Opportunities15 MAY


After the economic and financial crisis, the future trade and investment agreement between the EU and the US is an opportunity for the EU to get back on its feet. A free trade area comprising the EU and the US has the potential to boost the economy by generating jobs and growth. A 2013 economic assessment by the Centre for Economic Policy Research, commissioned by the European Commission, indicated positive and significant gains for both the EU and the US economy. Under a comprehensive agree-ment, GDP would be estimated to increase by between 68.2 and 119.2 billion euros for the EU. In a best-case scenario this would translate to an extra €545 in disposable income each year for a family of 4 in the EU, on average, and €655 per family in the US.


However, the TTIP negotiations pose many questions. How to ensure that the agree-ment will contribute to set high standards that will have a positive impact on both sides of the Atlantic and worldwide? How to ensure that the agreement maintains a deep and comprehensive scope? How will stakeholders be kept in the loop of nego-tiations and how will they be able to contribute with their input? How can business on both sides of the Atlantic contribute to the positive outcome of the negotiations particularly in the Regulatory area?

An important challenge is dealing with the many sensitive issues, which are important to the transatlantic economy such as Regulatory Cooperation, agriculture, financial services and even the free flow of data. The sensitivities are not always similar in the EU and in the US. This makes the negotiation process more complex. Moreover, nego-tiators will have to address different public concerns that may rise on specific topics such as the recent case with ISDS - Investor to State Dispute Settlement Mechanism.

This session considered the need to maximise the potential profit that EU business, producers and consumers can obtain from the TTIP. With that objective in mind, the business sector has to be proactive and focus on how it can contribute to the creation of jobs and economic growth.

You can find the summaries of all the sessions at EBS 2014 at : www.ebsummit.euKarel De Gucht, Commissioner for Trade, speaking on the panel


MODERATOR

Ann Mettler Executive Director & Founder, Lisbon Council

SpeakersTuula TeeriPresident, Aalto University

Mary RitterCEO,Climate-KIC

D. P. NambiarChief Human Resources Officer - Europe,Tata Consultancy Services

Xavier Prats MonnéDeputy Director-General for Education,European Commission

David RennieVice President, Nestlé Europe

Education and Business for Innovation: Acting Together


There are important synergies between education, innovation and business. Yet, while this may sound like obvious to some, it is not always apparent to others. A major hurdle is the fact that each of the three seem to act in very different ways: business is the fast-paced one, with easier objectives to define and developments to quantify; innovation moves more slowly, or with sudden leaps forward and bouts of inspiration, but in a way harder to predict; lastly education is the hardest to transform and yet is essential for business and innovation to flourish.

As Europe is seeing the first signs of recovery from the financial crisis, can educatio-nal institutions deliver academic and vocational excellence and prepare researchers, innovative thinkers and graduates who can contribute to business success and growth in Europe? Targeted and more efficient investments are needed for education and training, but also a spirit of entrepreneurship that has been lacking and would pro-mote excellence and innovation.


This session considered the need for a European education area to open up and accept that an entrepreneurial spirit is needed for it to live up to the expectations and needs in providing the skills in demand. This would, therefore, contribute to the creation of jobs and economic growth. How can education and training contribute to competitiveness and growth in the EU economy? How will business benefit? There is a need for partner-ships to be formed, to improve the relevance of Education and Training (E&T) systems and the quality of their outcomes for business needs. In this sense, the starting point should be mutual consultation to identify real needs and define realistic expectations.

Innovative approaches at EU/national/regional level will need to be tested via EU programmes and in collaboration with the business sector. Will business and E&T be able to promote open debates on new models of cost sharing for the development of skills? How can leverage be created between private and public investment as public funding alone will not be sufficient? What new financial instruments such as Erasmus+ and synergies with other funding sources can be identified and tapped into? How can we improve the mobility of students, academics and remove barriers in their way. New technologies, skill delivery modes changes and international partnerships can help them. Education and training policies can drive economic growth and competi-tiveness by supporting innovation and skills, analyses and forecasts, preventing skills mismatches, facilitating re- and upskilling, and encouraging entrepreneurship.

15 MAY

EBS 2014 SESSIONS 52 EBS 2014 SESSIONS 53

MODERATOR

Frédéric SimonEditor & Publisher, EurActiv.com

Speakers

Daniel SanchezGeneral Partner, Nauta Capital VC Partners &Member, Venture Capital Platform Council, EVCA

Thierry de MolinariCo-founder & CFO,CO.STATION

José ZurstrassenChairman,MyMicroInvest

Robert-Jan SmitsDirector-General for Research & Innovation,European Commission

Michel GoldmanExecutive Director,Innovative Medicines Initiative

How Can We Finance Innovation?


Modern economies are increasingly reliant on innovation to improve competitiveness and generate growth. The Innovation Union is the European Union strategy that aims to develop an innovation-friendly environment bringing new ideas to market and enhancing Europe’s economic growth and jobs. However, the European innovation financing systems during the recent economic crisis exhibited weaknesses that can have an adverse impact over the long term.


As underlined in the 2010 Innovation Union Communication, European research and innovation are held back by fragmentation and inadequate framework conditions. There is not enough collaboration between the public and private sectors. The inabi-lity to transfer research results into goods and services and a growing skills mismatch are particularly affecting knowledge intensive sectors. These negative trends can be reversed by accelerating the reform of national research systems. At the same time, new forms of cooperation can boost Europe’s global leadership. The implementation of the new EU-level research and innovation Horizon 2020 and COSME programmes can help the development of EU public-private partnerships in the field of R&D and support the modernisation of national innovation and research systems.

The innovation gap is widening in Europe, with Sweden, Germany, Denmark and Fin-land as the most innovative economies. A number of countries are catching up but many others have lost ground in comparative terms since 2010. Over the last two years, some Member States made significant efforts in favour of R&D, while others reduced their budgets considerably. Most Member States have expanded or intro-duced new tax breaks for research and innovation to stimulate private investment. However, the sum of all public R&D budgets in the EU decreased for the first time in 2011 since the beginning of the crisis, and is now below the one of China. Investment in knowledge is increasing greater in the Asian economies than in Europe. In 2014, China’s R&D investment may exceed that of all EU Member States together.


15 MAY

Robert-Jan Smits, Director-General for Research & Innovation, European Commission


MODERATOR

Jones Hayden Brussels Bureau Chief, Bloomberg

SpeakersKen AshDirector for Trade & Agriculture,OECD

Hande Özsan BozatliPresident,Assembly of European Regions

Larry StonePresident, Group Public & Government Affairs,British Telecom

Thomas TindemansCEO,Hill & Knowlton Strategies

Jean-Luc DemartyDirector-General for Trade,European Commission

Europe’s Global Role: Trading Up?


The EU is the world’s largest trading bloc. Its combined economy is the largest in the world as well as it is the largest exporter. Trade plays a vital role as the external dimen-sion of the EU’s 2020 Strategy and its key objective to achieve sustainable, smart growth by 2020. Moreover, in the aftermath of the 2008 financial crisis, EU policy-ma-kers focused on trade as one of the policy-areas that could contribute to a recovery of the European economy. As pointed out in the 2010 DG Trade Communication “Trade, Growth and World Affairs”, and recently by the IMF, in 2015, 90 % of world growth will be generated outside Europe, with a third from China alone and developing and emerging countries are likely to account for nearly 60 % of world GDP by 2030. That is why it is a key priority for the EU to open up more market opportunities for European business by negotiating new Free Trade Agreements with key countries.


The main issues at the moment and for the coming years are the ongoing FTA negotia-tions and in particular TTIP-Transatlantic Trade and Investment Partnership between the EU and the US.

In the short term, it will be a challenge for the Commission to conclude the ongoing FTA negotiations, and subsequently, for these agreements to be approved by the European Parliament and the EU Member States, in particular in view of the wider economic outlook in the EU and the outcome of the European Parliament Elections. In the longer term, it will be a challenge to ensure implementation of all the Free Trade Agreements and that overall we manage to improve EU access to world markets in terms of goods, services and investment.


15 MAY


MODERATOR

Sean Klein Journalist & Former Brussels Bureau Chief BBC

SpeakersMichèle SioenPresident, FEBCEO, Sioen Industries

Hannes SwobodaPresidentS&D GroupEuropean Parliament

Markus J. BeyrerDirector-GeneralBUSINESSEUROPE

Valdis DombrovskisMember of Parliament, Latvia

Philippe De BackerMemberEuropean Parliament

15 MAYClosing Plenary : A Vision for the Next Five Years


The EU, through the single market in particular, already adds at least 5% on average annually to the GDP of Member States. This translates to an average benefit of over €1,250 a year for each EU citizen. We must build on this.

At the end of the next five year political cycle, the EU will likely only be the third largest world economy after the United States and China. The EU must be more ambi-tious if it is to renew its position as a significant global player. It must build on its core strengths and optimise its place in global supply chains.

20 million European jobs, or one in ten, already depend on EU exports according to the Commission, and this is a base to build on. The EU can and should remain the world’s largest exporter of manufactured goods and its reputation as a hub of research and innovation can be cemented. Business and citizens can prosper and the EU can be positioned at the heart of a vibrant global economy.


Insufficient growth and persistently high unemployment can be addressed if European leaders focus on the right priorities and create the conditions to re-shore industrial production in Europe (along with the services activities that go with this), by:

• tackling high energy prices, • consolidating public finances, • improving access to finance for companies,• pursuing an ambitious foreign trade policy,• further developing the single market, etc.

Europe’s productivity gap can be bridged if we regain the ground lost as a global inno-vator by investing in research and development, develop dynamic goods, services and labour markets, able to respond to change, improve education and training to equip people with skills that match companies needs.


Chatham HouseHow to fix the euro: strengthening economic governance in EuropeWith Stephen Pickford & Federico Steinberg

Stephen Pickford and Federico Steinberg introduced their recent report recommen-ding reforms to the structure of economic decision-making in Europe. They argue that these reforms are needed to make EMU work effectively, and to avoid future crises which could threaten its existence.

CEPS/MadariagaWill Banking Union restore access to finance for business?With Diego Valiante & Marco Giuli

The Parliament and the Council have finally reached an agreement on the Single Reso-lution Mechanism, the second pillar of the banking union which aims at integrating bank resolution authorities and fund to the supra-national level. Although the deal marks a significant advancement in the path towards the common framework, several issues remain open to discussion, ranging from the credibility of the single supervision in the transitional period envisaged for the construction of the resolution fund, to the complexity of the resolution process and the reluctance of the member states to relinquish their say: is the mechanism an effective tool to break the feedback loops between banks and sovereigns? Will it be enough to normalise credit conditions across the eurozone? What are its shortcomings and what policy measures can correct them?

EBS 2014 MEET THE EXPERTS 58

MADARIAGACollege of Europe

FoundationMarco Giuli

Research Fellow

CENTRE FOR EUROPEAN POLICY STUDIESDiego ValianteHead of Capital Markets

CHATHAM HOUSEStephen PickfordSenior Research Fellow

ELCANO ROYAL INSTITUTE

Federico SteinbergSenior Analyst

MEET THE EXPERTS15 MAY

Stephen Pickford, Senior Research Fellow at Chatham House & Federico Steinberg, Senior Analyst at the Elcano Royal Institute

Meet the Future Experts - Kairos SocietyKairos Society: Global collaborations for accelerated changeWith Michiel Cambron & Nadine Bongaerts

The Kairos Society views today’s global problems as opportunities for entrepreneurs to create meaningful businesses and innovations. Not only for our generation, but also for the generations to come. Through the Kairos Society, young pioneers who are fueled with passion and determination to positively impact healthcare, education and clean tech are globally connected and supported. This interactive session challenged how Europe can become the frontrunner for Global Change.

McKinsey Global Institute Global flows in a digital age: How trade, finance, people, and data connect the global economy With Jacques Bughin

Today the web of cross-border exchange has exploded in scope and complexity, powered by rising prosperity in the emerging world and the spread of Internet and digital techno-logies. Previous studies have examined different global flows—the trade of goods and services, the movement of people, the exchange of ideas, the connected technologies that drive these flows in today’s digital age. But a new report from the McKinsey Global Institute is the first to illuminate the entire web of these flows, how they work together, and how they impact our world. Jacques Bughin, a director (senior partner) in McKinsey & Company’s Belgium office, discussed the findings of this research and explored the implications of economies, companies, and people.

EBS 2014 MEET THE EXPERTS 60

MCKINSEY GLOBAL INSTITUTEJacques BughinDirector

K AIROS SOCIET Y EUROPEMichiel CambronRegional President

K AIROS SOCIET Y EUROPE

Nadine BongaertsRegional President

MEET THE EXPERTS15 MAY

Jacques Bughin, Director at McKinsey Global Institute


Wallonia, Land of the Future


Wallonia has resisted better than other regions to the crisis. This is largely due to the Strategy of economic re deployment known as the Marshall Plan (Plan Marshall 2.vert). Based on partnerships and alliances between companies, universities and research centres, this strategy seems to have been quite fruitful. ECORYS, expert group at the Direction general Enterprises, highlighted in a study all the strong dimensions of this strategy. In the context of the European strategy for the regional development 2014 – 2020, it has specialised Wallonia at a time when the European Commission is promo-ting the smart specialisation of the regions, by integrating the region of the South of Belgium within international value chains.


That is why Wallonia was very active to support the initiative of Vice president of the Commission, Antonio TAJANI, for the industrial Renaissance. That is why also Wallonia is now member of VANGUARD, a network of industrial regions in Europe. Furthermore, the strategy of promotion of the creative industries and innovation with the programme Creative Wallonia has been awarded by the European Commission which named Wallonia “Creative district” of Europe with Tuscany in Italy. Wallonia also built a platform called NEXT. Next is dedicated to the circular economy. In 2013, it made a partnership with the Ellen MacArthur Foundation. This foundation was initiated by the British sailor of the same name in 2010, to promote sustainable development and circular economy within large and smaller companies.Finally, Wallonia was the first region of Europe to have published, as recommend by the Commission, a Small Business Act (SBA). The SBA is a tool to read the policies of Wallonia to support the SMEs and to assess systematically the impact of all the poli-cies, measures and regulation on the life of the SMEs.

Moderator : Martine Maelschalck, L’Echo

SpeakersProfessor Edouard Delruelle, University of Liège

Philippe Suinen, CEO, AWEX

Thierry Huet, Chairman of the Board of Directors, Desobry SA

Monique Lempereur, Sales and Managing Director, Carbon Continental Company

Jean Eylenbosch, Director, Coca Cola Benelux

Damien Bailley, CEO Europe, BAXTER



15 MAY

Lunch Session - Belgium Business for EuropeGuest: Daniel Calleja Crespo, Director - General for Enterprise and Industry at the European Commission

By Invitation Only

EBS Press Conference

State of the European UnionBy Invitation Only

Workshop - European Association SummitBy Invitation Only

Lunch Session - The Pharmaceutical Industry as a Health Policy PartnerBy Invitation Only

Business Leaders LunchGuest: Guy Verhofstadt, President ALDE Group, European ParliamentBy Invitation Only

Business Leaders DinnerGuest: Jeremy Rifkin, Economist and WriterBy Invitation Only

Hong Kong BreakfastGuest: Mr Leung Chun-ying, Chief Executive of Hong Kong Special Administrative RegionBy Invitation Only

The Chief Executive of the Hong Kong Special Administrative Region, Mr CY Leung, had a breakfast meeting with 18 top business leaders from companies across Europe, covering industries including financial services, logistics, consultancies, telecommunications and technology on May 15. Mr Leung briefed the business leaders on his policy priorities, the recent achievements of Hong Kong as well as the present economic situation. He also highlighted Hong Kong’s role as Europe’s best connector to the Mainland of China.

SPEAKER PROFILES

Alexandre Affre

Loïc Armand

Ken Ash

Michel Barnier

Fabrizio Barbaso

José Manuel Barroso

Nani Beccalli-Falco

Thomas Becker

Oliver Bell

Tim Bennett

Bruno Berthon

Markus J. Beyrer

Jean-Pierre Bourguignon

Jacques Bughin

Daniel Calleja Crespo

Maxime Cerutti

Rebecca Christie

William M. Colton

Colin Cook

Ron Cooper

Jim Cowles

Tom Crotty

Philippe De Backer

Jo Deblaere

Jean-Luc Demarty

Karel De Gucht

Thierry de Molinari

Pedro de Sampaio Nunes

Paul Dickinson

Fernand Dimidschstein

Valdis Dombrovskis

Jonathan Faull

Stephen Fidler

Céline Fremault

Anthony L. Gardner

Michel Goldman

Sarah Gordon

Marco Giuli

Nick Haggar

Johannes Hahn

Jones Hayden

Renate Hornung-Draus

Patrick Itschert

Gesche Joost

James Kanter

Dave Keating

Sean Klein

Philippe Lamberts

Bernard Le Masson

Hubert Mandery

Emma Marcegaglia

Ann Mettler

Alex Mitchell

Christian Morales

D.P. Nambiar

Felix Oldenburg

Hande Özsan Bozatli

Kris Peeters

Stephen Pickford

Xavier Prats Monné

David Rennie

Didier Reynders

Jeremy Rifkin

Mary Ritter

Daniel Sanchez

Luisa Santos

André Sapir

Holger Schmieding

Madi Sharma

Frédéric Simon

Michèle Sioen

Robert-Jan Smits

Frederico Steinberg

Larry Stone

Hannes Swoboda

Tuula Teeri

Paola Testori-Coggi

Thomas Tindemans

Dimitris Tsigos

Gunter Uytterhoeven

Diego Valiante

Guy Verhofstadt

Daniela Vincenti

Marcus Weldon

Fiona Wilkinson

José Zurstrassen

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EBS 2014 SPEAKER PROFILES 73

EBS 2014 SPEAKER PROFILES 75EBS 2014 SPEAKER PROFILES 74

Alexandre AffreIndustrial Affairs DirectorBUSINESSEUROPEAlexandre Affre is, since September 2013, a Director at BUSINESSEUROPE, the confederation of European industry. BUSINESSEUROPE represents 41 employer and industrial federations across 35 European countries on all business issues dealt with by the European Union.Alexandre is responsible for the overall policy coordination on energy, envi-ronment, industrial policy and research & innovation.He played a major role in the political discussions leading up to the adoption of the Industrial Emissions Directive and the Energy Efficiency Directive.More recently, he coordinated BUSINESSEUROPE’s vision on a 2030 fra-mework for energy and climate policies.Alexandre is a trained scientist and holds a Master in Ecology from the Uni-versité Pierre et Marie Curie. A French national, he now lives in Brussels.

Loïc ArmandPresident of L’Oréal FranceLoïc Armand is currently President of L’Oréal France and Director Insti-tutional Affairs for the L’Oréal Group. He began his career in 1980 with the Inspection Générale des Finances, in the ministry of Finances, before joining L’Oréal Group in 1984 as sales representative for LaScad then marketing product manager for L’Oréal in France. He was appointed to head the mass-market division in Belgium in 1987 and went on to work as Country Manager for L’Oréal Mexico in 1990. He was named Chairman and CEO of fashion house Jeanne Lanvin in 1993. In 1995, Loïc Armand left for Japan to establish L’Oréal Group organization and run operations in the country. He returned to France as L’Oréal Company Secretary in 2001. Mr Armand was appointed senior Vice President External Affairs in 2003 and was named President of L’Oréal France in 2009 and also Direc-tor institutional affairs for the L’Oréal Group in 2011.

Ken AshDirector for Trade and Agriculture of the OECDKen Ash, a Canadian national, was a Deputy Director at the OECD from 1999 before becoming Director for Trade and Agriculture in 2009. He played a leading role in the successful merger of the Trade and Agricul-ture directorates in 2006, to reinvigorate the key policy contributions of the OECD in both areas.

Michel BarnierCommissioner for Internal Market and Services at the European CommissionMichel Barnier has been Commissioner for Internal Market and Services since 2010 and Vice-President of the European People’s Party (EPP) since 2006. Prior to this he was a Member of the European Parliament and head of the French delegation of the EPP. He has also held minis-

terial positions in France, including Agriculture and Fisheries, Foreign Affairs, European Affairs and Environment. Between 1999 and 2004 he was European Commissioner for Regional Policy and Reform of the Euro-pean Institutions.

Fabrizio BarbasoDeputy Director-General for Energy at the European CommissionFabrizio Barbaso has been coordinating the external dimension of the energy policy and the development of new financial instruments at the European Commission’s Directorate General (DG) Energy since January 2011. He joined the Commission back in 1976. His latest positions include: Deputy Director General of DG Transport and Energy in charge of coordination of the energy policy (2006-2010); acting Director Gene-ral of DG Enlargement (September 2003- December 2005) and Deputy Director General in the Directorate-General for Agriculture. He was born in Torino (Italy) and has a background education in law.

José Manuel BarrosoPresident of the European CommissionJosé Manuel Barroso was born in Lisbon on 23 March 1956. After graduating in law from the University of Lisbon, he moved to Geneva where he com-pleted a Diploma in European Studies at the European University Institute, University of Geneva, and a Master’s degree in Political Science from the Department of Political Science, Faculty of Economics and Social Sciences, University of Geneva, earning an honours in both. He embarked on an acade-mic career, working successively as a teaching assistant at the Law Faculty of the University of Lisbon, in the Department of Political Science, Univer-sity of Geneva, and as a visiting professor at the Department of Government and School of Foreign Service, Georgetown University (Washington, D.C.). In 1995, he became Head of the International Relations Department of Lusíada University, Lisbon. In 1979, he founded the University Association for European Studies. His political career began in 1980 when he joined the Social Democratic Party (PSD). He was named President of the party in 1999 and re-elected three times. During the same period, he served as Vice Pres-ident of the European People’s Party. As State Secretary for Foreign Affairs and Cooperation he played a key role as mediator in the signing of the peace accords for Angola in Bicesse in 1991, and as Minister for Foreign Affairs he was a driving force in the self-determination process in East Timor between 1992 and 1995. Under his leadership, the PSD won the general election in 2002 and he was appointed Prime Minister of Portugal in April of that year. He remained in office until July 2004 when he was nominated by the European Council and elected by the European Parliament to the post of President of the European Commission. In June 2009 the European Council unanimously nominated him for a second term as President of the European Commission, and he was re-elected to the post by an absolute majority in the European Parliament in September 2009.


Nani Beccalli-FalcoCEO of GE Europe and GermanySenior Vice President and Member of the Corporate Executive Council of GE Ferdinando «Nani» Beccalli-Falco is a Senior Vice President of the GE com-pany and the President and CEO of GE Europe. Over his 39 years with GE he has held a number of key positions across a range of geographies including the US, Europe and Asia. A Masters graduate of chemistry engineering from the Polytechnic of Torino he has acted as an industry adviser to institutions, governments and is a member of the Science and Technology Advisory Council to the EU Commission President.

Thomas BeckerCEO of the European Wind Energy AssociationThomas Becker has been CEO of the European Wind Energy Association since April 2013. Prior to joining EWEA, Becker was CEO of the world’s largest used-tyre recycling company for several years. He has long-standing experience of international negotiations at the highest level, having spent 26 years with the Danish government in numerous positions with a strong international focus and often based abroad, including the OECD and IEA. Becker was Deputy Permanent Secretary for Denmark’s Ministry of Climate and Energy from 2007 to 2010, and the EU’s lead negotiator on climate change to the United Nations from 2005 to 2008.

Oliver BellExecutive Vice-President of Norsk Hydro & President of EurometauxOliver Bell is Executive Vice President of the leading aluminium com-pany Norsk Hydro ASA since 2009, responsible for the Rolled Products business area. As President of Eurometaux since 2011, Bell represents the non-ferrous metals industry, now also in Germany as President of WV Metalle. In 2009, Bell co-founded, and chairs, the industry initiative Metals pro Climate.

Tim BennettDirector-General of the Transatlantic Business CouncilMr Bennett has held senior positions in the US Government, including as a lead U.S. negotiator in multilateral trade negotiations in Geneva, as chief negotiator for bilateral trade and investment issues with Mexico leading up to NAFTA, as chairman of five interagency trade policy com-mittees, and as the US Trade Attaché in the US Mission to the EU. He also served in the private sector in both large and small trade organizations.

Bruno BerthonManaging Director of Accenture Strategy Bruno Berthon is Managing Director, Accenture Strategy responsible for the Strategy Talent segment across Accenture as well as key offerings like M&A, Digital, Transformation and Sustainability. He developed and still leads Accenture activity in the Sustainability space, helping clients in their search for sustainable growth. Bruno has been working for the past 20 years with the top management of large multinationals and administrations across several industrial sectors. He graduated from Ecole Centrale Paris and holds an MBA from INSEAD, a Master’s Degree in Macroeconomics from La Sorbonne and a Degree in Law.

Markus J. BeyrerDirector-General of BUSINESSEUROPEMarkus J. Beyrer is Director General of BUSINESSEUROPE. From 2011 to 2012 Mr Beyrer was CEO of Österreichische Industrieholding AG (ÖIAG) and from August 2004 to 2011 he was Director General of the Federation of Austrian Industries (IV), alongside his role as member of the Executive Committee of BUSINESSEUROPE. Mr Beyrer was Director for Economic Affairs of the Austrian Federal Economic Chamber, and has also been Chief Economic Adviser to Dr Wolfgang Schüssel, Federal Chancellor of the Republic of Austria. Before this, he was Economic Adviser to the Federal Vice-Chancellor, prior to that to the Federal Minister for Foreign Affairs of the Republic of Austria.

Jean-Pierre BourguignonPresident of the European Research CouncilProfessor Jean-Pierre Bourguignon was the Director of the Institut des Hautes Études Scientifiques (IHÉS) from 1994 until 2013. He was also the first ERC Panel Chair in Mathematics, for Starting Grants. A mathe-matician by training, he spent his whole career as a fellow of the Centre National de la Recherche Scientifique (CNRS). He held a Professor posi-tion at École polytechnique from 1986 to 2012. From 1990 to 1992, he was President of the Société Mathématique de France and President of the European Mathematical Society from 1995 to 1998. He is a former member of the Board of the EuroScience organisation (2002-2006) and served on EuroScience Open Forum (ESOF) committees since 2004. He is a foreign member of the Royal Spanish Academy of Sciences.


Jacques BughinDirector of McKinsey Global InstituteJacques is a leader in the Media and Entertainment, Corporate Finance, and Strategy practices. He also co-leads the Digital Economy Initiative, a recently launched McKinsey knowledge program. Among other initia-tives, Jacques helped launch several new magazine titles in Southern Europe, developed an aggressive smart-card and SMS strategy for digital TV platforms, and created a partnership hybrid model for digital video and audio broadcasting for a global mobile player. As well as being the author of numerous publications, Jacques is a frequent speaker at conferences and universities worldwide on a range of media issues. He is a fellow of the Aspen Institute as well as of ECORE, a think tank on economic policy in Belgium, and a fellow in Applied Economics at KUL University. He co-leads the McKinsey Advisory Board on media manage-ment at INSEAD.

Daniel Calleja CrespoDirector-General for Enterprise and Industry at the European CommissionSince 1st February 2012, Mr. Daniel Calleja has been Director General of DG Enterprise and Industry. He is the Special Envoy for SMEs. Daniel Calleja was Deputy Director General of DG Enterprise and Industry, from February 2011 to January 2012. Mr Calleja was Director for Air Transport at the European Commission from November 2004 to February 2011. He was the Chairman of the Air Safety and the Single Sky Committees and Chairman of the Board of the SESAR Joint Undertaking. Between 1999 and 2004, he was Head of Cabinet of the Vice-president of the European Commission, Mrs. Loyola de Palacio. Between 1995 and 1999, Mr. Calleja was the Head of Cabinet for Commissioner Marcelino Oreja.

Maxime CeruttiDirector of Social Affairs at BUSINESSEUROPEMaxime Cerutti was appointed Director of BUSINESSEUROPE’s social affairs department in January 2012. He joined BUSINESSEUROPE in November 2007 as adviser in charge of industrial relations and BUSINES-SEUROPE’s social dialogue activities. Maxime took an active part in the negotiations on the European social partners’ agreements on parental leave (2009) and on inclusive labour markets (2010). In 2013, he acted as employers’ spokesperson for the negotiations on the framework of ac-tions on youth employment. Prior to joining BUSINESSEUROPE, Maxime worked as a policy officer at the European Youth Forum. He started his professional career with a six-month internship at the French ministry of Foreign Affairs in Paris, where he was following the work of the EU Council on Employment and Social Affairs.

Rebecca ChristieEurope Correspondent for BloombergRebecca Christie has been covering the European financial crisis for Bloomberg News in Brussels since May 2011. Previously she covered the U.S. financial crisis from Washington, joining Bloomberg in 2008. In earlier lives, she has covered the U.S. Treasury, the Federal Reserve, trade and defense contracting for Dow Jones Newswires and the Wall Street Journal from Washington, and she has written for the Financial Times, the Atlanta Journal and Constitution and other newspapers. Originally from North Carolina, she has degrees from Duke University and the Uni-versity of Texas at Austin.

William M. Colton Vice President, Corporate Strategic Planning of Exxon Mobil CorporationMr. William (Bill) M. Colton is Vice President, Corporate Strategic Plan-ning for Exxon Mobil Corporation as of February 1, 2009. Mr. Colton received his B.S. degree in Chemical Engineering from Michigan Tech-nological University in 1975. He joined Exxon Corporation in 1975 and his career has been spent in both upstream and downstream businesses throughout ExxonMobil. Mr. Colton also worked in finance and planning positions, including ExxonMobil corporate headquarters and eight years overseas in Tokyo and Bangkok. Mr. Colton’s previous assignment was as the Corporation’s Assistant Treasurer.

Colin CookHead of Digital Strategy for the Scottish GovernmentColin Cook is Head of Digital Strategy at Scottish Government res-ponsible for improving access to broadband, promoting digital partici-pation and stimulating Scotland’s digital economy. Prior to this, Colin was Marketing Director, British Army where he developed the Army’s online presence and pioneered the use of social media and gamification in the recruitment sector. His previous roles include Marketing and Ser-vice Specification Director, Royal Mail and Head of Healthcare Strategy and Planning for Scottish Government / NHS Scotland. Colin is a trustee of The Poppy Factory, a charity dedicated to helping wounded, sick and disabled ex-service people back into work and a regular speaker on digi-tal, marketing and IT issues.


Ron CooperPresident, Europe of Bristol-Myers SquibbRon Cooper leads the company’s $3.5 billion pharmaceutical businesses in Europe, the second largest region for Bristol-Myers Squibb with 50 countries. He joined Bristol-Myers Squibb in 1985 in Canada. After seve-ral commercial and general management roles in Canada, the UK and the Netherlands, Ron joined the US Pharma business in 2003 where he held two different business unit roles: Senior Vice-President Virology and Senior Vice-President Neuroscience. In 2007, Ron returned to Europe to lead the European Markets region where he successfully implemented strong strategies to grow our business across a diverse region of medium and small countries. In 2010, he became President of Bristol-Myers Squibb Europe.

Jim CowlesChief Executive Officer, EMEA of CitigroupJames C. Cowles, is Chief Executive Officer for Europe, Middle East & Africa (EMEA). Prior to assuming his current position, Jim was Chief Operating Officer for EMEA and Head of Western Europe at Citi. He has previously held the positions of Head of Markets (EMEA), Global Head of Equities and Global Head of Equity Capital Markets (new issue product). Jim joined Smith Barney in 1979. His previous roles have included: Head of Equities (EMEA), Deputy Head of Investment Banking, Head of Real Estate Investment Banking and Commercial Mortgage Trading, Head of Debt Capital Markets and Head of Direct Investments. Jim has also served from 2010 on the Board of Directors, Executive Committee and as Treasurer of AFME (Association for Financial Markets in Europe). He graduated Phi Beta Kappa from Denison University in 1977 with a BA in Economics. He graduated with an MBA from The Wharton School, Uni-versity of Pennsylvania in 1979.

Tom CrottyDirector of INEOS Group & Member of the Board & Executive Committee of CEFICTom is a Director of INEOS with responsibility for Corporate Affairs and Communications and the development of INEOS business in new terri-tories. Tom is a Board member of CEFIC, past President of the European Petrochemicals Association (EPCA), Vice President of Plastics Europe, Chairman of Cogent, the UK Sector Skills Council for science and sits on the UK’s CBI Climate Change Board.

Karel De GuchtEuropean Commissioner for TradeKarel De Gucht has been European Commissioner for Trade since February 2010. From 2008 to 2009, he was European Commissioner for Development and Humanitarian Aid. He was elected to the Federal Parliament in the general elections in May 2003. He was a member of the Flemish Parliament 1995-2003 and a member of the European Par-liament from 1980 to 1994. He was appointed the Belgian Minister of Foreign Affairs European Affairs on 18 July 2004.

Thierry de MolinariCo-founder & CFO of CO.stationThierry is an experienced professional/entrepreneur with a solid interna-tional track record. He addresses business cases and leverage networks, which cover the Middle East, Europe and the Americas. He is a co-founder of Co.station. Thierry builds links between Europe & Middle East for cus-tomers such as Qatar Investment Authority (QIA), Bouygues, Alstom and Airbus. Thierry is a Subject-Matter Expert (SME) for the World Bank, the European Investment Bank and PwC Accelerator. He is a former General Manager of a Belgian insurance company and a pharmaceutical company. He is also a contributor to Brussels finance and business angel think tanks.

Pedro de Sampaio NunesHead of EUREKADr Nunes, Member of the City Council of Lisbon and Grand Officer of the Order of Merit of Portugal, is from February 2013, the new Head of the EUREKA Secretariat. He has an extensive international experience and keen interest in international collaboration on matters of Science and Technology, mainly in its industrial application. Pedro de Sampaio Nunes, a civil engineer, was previously Portuguese Secretary of State for Science and Innovation, a Director at the European Commission, responsible for several R&D programmes focussed on energy and infor-mation technology and deputy Director-General for the Secretariat for Portugal’s accession to the EU.


Philippe De BackerMember of the European ParliamentPhilippe De Backer (34) holds a PhD in biotechnology from Ghent Univer-sity and an MBA from Solvay Business School. Before joining the European Parliament, Philippe worked as Technology Transfer Officer at CRP-Santé and as analyst at Vesalius Biocapital, a Luxembourg based venture capital firm specialised in the life-sciences. He has an expertise in the valorisation of IP developed by public research institutes and setting-up early ventures in the life-sciences. Philippe is currently a Member of the European Parliament where he is a full member of the Transport and Tourism Committee. He is a substitute Member on the Economy and Monetary Affairs Committee, as well as the Employment and Social Affairs Committee. His main interests lie in the field of transport infrastructure and functioning of logistics markets, the regulation of financial institutions and innovation policy.

Jo DeblaereChief Operating Officer & Group Chief Executive Europe of AccentureJo Deblaere is Accenture’s chief operating officer. He is also group chief executive. He is a member of Accenture’s Global Management Commit-tee and chairs Accenture’s Capital Committee. Prior to becoming COO in September 2009, Mr. Deblaere was chief operating officer of Accen-ture’s outsourcing business globally, a position he held since 2006. From 2005 to 2006, Mr. Deblaere led Accenture’s global network of business process outsourcing delivery centers. From 2000 to 2005, he had overall responsibility for Accenture’s work with public-sector clients in Western Europe. Mr. Deblaere joined Accenture in 1985 and became a partner in 1996. He holds a degree in business administration and information management from KU Leuven in Belgium.

Jean-Luc DemartyDirector-General for Trade at the European CommissionJean-Luc Demarty has been Director-General for Trade in the European Commission since January 2011. Prior to joining DG TRADE, Jean-Luc Demarty was Director-General in charge of Agriculture and Rural Deve-lopment in the European Commission (2005-2010). He previously held several senior management functions in DG AGRI and in the Directorate-General for Research. Beforehand, Jean-Luc Demarty was Advisor in the Private Office of Jacques Delors; first, from 1981 until 1984, then, from 1988 to 1995. Jean-Luc Demarty also worked as analyst and advisor in economic policy, including agriculture, at the Ministry of Economy, Finance and Budget of the French Republic. Jean-Luc Demarty gradua-ted from the Ecole Polytechnique of Paris (1974) and from the Ecole du Génie Rural et des Eaux et Forêts of Paris (1976).

Paul DickinsonFounder of CDPPaul Dickinson is founder and Executive Chair of CDP, an independent non-profit organization that has pioneered the only global environmen-tal disclosure system. Paul is also founder and Chair of EyeNetwork, Europe’s largest video conference booking service, and prior to founding CDP, founded and built Rufus Leonard into a multi-million turnover cor-porate communications company. He also helped develop the Environ-mental Law Foundation and Stonewall Lobby Group. Paul has authored numerous articles and books, including Beautiful Corporations (2000 Financial Times Prentice Hall).

Fernand DimidschsteinManaging Director, Accenture Strategy, France & BeneluxFernand has been responsible for Accenture’s Strategy practice in France and the Benelux since 2010. He joined Accenture in 1999 after working for nine years in the investment banking business at JPMorgan and The Bank of New York. He has an MBA from HEC, Université de Liège, where he is a visiting professor in Global Strategy and founded the Chair in Sustainability Strategy. He also holds an Executive Certificate in Global Management from INSEAD and an Executive Leadership Certificate from IMD. He is a member of the Board of the Generation for Good founda-tion which enables economically disadvantaged people to launch their entrepreneurial project.

Valdis DombrovskisFormer Prime Minister of Latvia & Representative of EPPValdis Dombrovskis is a Member of the Saeima (Parliament) of Latvia. In March 2009 MEP Dombrovskis was appointed Prime Minister of Latvia. He served as the prime minister until January 2014 and became the longest serving democratically elected head of government in Latvia’s history. In 2004 - 2009 Dombrovskis was a Member of European Parlia-ment and the Head of Latvian Delegation in the EPP-ED Group. Prior to that, in 2002 - 2004 he served as Latvia’s Minister of Finance. Prior to joining politics, he worked as a senior economist and chief econo-mist at the Bank of Latvia (1998-2002). He is a co-author of book with Anders Aslund «How Latvia came through the financial crisis», which was published in 2011.

BUSINESSEUROPE is the leading advocate for growth and competitiveness at European level, standing up for companies across the continent and campaigning on the issues that most influence their performance. A recognised social partner, we speak for all-sized enterprises in 35 European countries whose national business federations are our direct members.

Picture a Global Europe

www.businesseuropeglobal.eu

www.businesseurope.eu

Europe is at a turning point. The efforts made by business leaders and political leaders to recover

from crisis during the past five years are starting to pay off. Growth is slowing taking hold and a

prosperousfuture is within our grasp.

But complacency is not an option. While the EU economy is walking, other world regions are

running. Our performance lags many developed and emerging economies substantially. Urgent

action is needed to restore EU competitiveness so that our companies can win market share and

our countries can attract investment. Only then will we create the jobs and opportunities that our

citizens so richly deserve.

It is time for the EU to look outward: It is time for a global Europe.

The EU must raise its level of ambition if it is to renew its position as a global player of substance.

With the right business environment, shaped by effective public policy, the EU can reach beyond

its projected growth rate. With a sharp focus on competitiveness, smart regulation and reform,

together with an ambitious trade agenda, the EU can lead the world as a place to live, invest and

do business.

The business community is committed to delivering a globally competitive Europe, boosting

growth and job creation... We call on the EU policy community to create the framework to make

this happen.

MESSAGE TO THE EUROPEAN PARLIAMENT2014-2019

Powered

Innovative

Competitive

Talented

Unified

Resilient

Entrepreneurial


Jonathan FaullDirector-General for Internal Market and Services at the European CommissionJonathan Faull is Director General of Internal Market and Services at the European Commission in Brussels. He joined the Commission in 1978, after law studies at the University of Sussex and the College of Europe (Bruges). He spent most of his early Commission career in the Directo-rate General of Competition, working his way up from the starting grade to become Deputy Director General. From 1989 to 1992 he worked in the cabinet (private office) of the competition Commissioner (Leon Brittan). From 1999 to 2003 he was the Commission’s chief press spokesman and Director General of Press and Communication and from 2003 to 2010 he was Director General of Justice and Home Affairs.

Stephen FidlerBrussels Bureau Chief of the Wall Street JournalStephen Fidler has been Brussels Editor of The Wall Street Journal and Dow Jones Newswires since October 2009, helping to lead the newspaper’s cove-rage of the European Union and the euro-zone debt crisis. Before joining the Journal, he spent more than 20 years with the Financial Times in a variety of senior roles, including capital markets editor, Latin America Editor, and U.S. diplomatic editor, based in Washington DC. He spent almost a decade as a correspondent for Reuters in London, New York and the Middle East. He holds a degree in economics from London University, and was formerly a senior consulting fellow for the International Institute of Strategic Studies.

Céline FremaultBrussels Minister of the Economy and EmploymentCéline Fremault has been the Brussels Minister of the Economy and Employment since March 2013. She was the leader of the cdH Group in the Greater Brussels Regional Parliament between January 2010 and March 2013 and the Alderman responsible for families, equal opportuni-ties and crèches in the Brussels municipality of Ukkel.

Anthony L. GardnerU.S. Ambassador to the EUAnthony L. Gardner was sworn in as the U.S. Ambassador to the Euro-pean Union on February 18, 2014. Prior to assuming his current position, Ambassador Gardner was Managing Director for six years at Palamon Capital Partners, a private equity firm based in London. Previously, Ambassador Gardner served as an Executive Director in the leveraged finance departments of Bank of America and GE Capital and as a Director in the international acquisitions group of GE International, all based in London. He has also worked as a Senior Associate at international law firms in London, Paris, New York, and Brussels. Ambassador Gardner has

dedicated more than twenty years of his career to U.S.-European affairs, as a government official, lawyer and investor. He served as Director for European Affairs on the National Security Council in 1994-95. During that period, he worked closely with the U.S. Mission to the European Union to launch the New Transatlantic Agenda. Ambassador Gardner also participated in the launch of the Transatlantic Business Dialogue.

Michel GoldmanExecutive Director of the Innovative Medicines InitiativeMichel Goldman, Executive Director of IMI, builds and promotes networks of innovation, in close collaboration with all stakeholders involved in pharmaceutical R&D. Michel Goldman is Professor of Immu-nology at the Faculty of Medicine of the Université Libre de Bruxelles, Belgium. In 2000, Michel Goldman received the Joseph Maisin Prize and he held the Spinoza chair at the University of Amsterdam in 2001. He was recognized as an ISI Highly Cited Scientist by the Thomson Institute for Scientific Information in 2006. Michel Goldman was awarded the degree of Doctor Honoris Causa of the Université Lille II, France in 2007.

Sarah GordonEurope Business Editor of the Financial TimesSarah Gordon is the Financial Times’ Europe Business Editor. She pre-viously spent five years in charge of the paper’s corporate coverage as Companies Editor. Prior to that role, she worked on the Lex desk, and on the Money team as deputy personal finance editor. She joined the FT in 2001 as a UK companies reporter, having worked at the United Nations Conference for Trade and Development in Geneva, and as a fund manager in London and in New York, most recently for Citigroup. She has a Bachelor’s degree in English Literature from the University of Cambridge and a Master’s in Latin American Politics and Economics from the University of Oxford.

Marco GiuliResearch Fellow at Madariaga - College of Europe FoundationMarco Giuli has been a Research Fellow at the Madariaga - College of Europe Foundation since October 2008. He holds a Master degree in the Economics of European Integration from the University of Bologna and a Bachelor of Arts (Honours) in International Relations from the University of Rome (Sapienza). Prior to joining the Foundation, he worked as a trai-nee for the Italian Institute for Foreign Trade in Moscow and as a Visiting Researcher at the Centre for European Policy Studies (CEPS) in Brussels.


Nick HaggarHead Western Europe, Middle East and Africa of Sandoz & President of the European Generic Medicines Association (EGA)Nick Haggar is responsible for Western Europe / Middle East Africa for Sandoz International and is a Member of the Sandoz Executive Commit-tee. Nick joined Sandoz in 2008 as Head of Western Europe. In January 2014, he expanded his responsibility further to include the German organization of Hexal, 1 A and Sandoz. Nick has worked for twenty seven years in the Pharmaceutical/Healthcare industry – beginning his career at Baxter Healthcare. He then moved to GlaxoSmithKline. Nick joined the EGA (European Generics Association) as a board member in 2006 while leading Ranbaxy in Europe and assumed the Presidency of the EGA in October 2013.

Johannes HahnEuropean Commissioner for Regional and Urban Policy Johannes Hahn (born 02 January 1957), originally from Austria, has been the European Commissioner for Regional Policy since 2010 and is also a Vice President of the European People’s Party. Involved since an early age with the Austrian People’s Party (ÖVP), Hahn was elected in 2004 as leader of the regional branch of the ÖVP of Vienna. In 2007 he was proposed by his party as Minister of Science and Research in the grand coalition government. He occupied that position until his appointment to the European Commission after the 2009 European elections.

Jones HaydenBrussels Bureau Chief for BloombergJones Hayden is Brussels bureau chief for Bloomberg News.

Renate Hornung-DrausManaging Director of the Confederation of German Employers (BDA)Renate Hornung-Draus is Managing Director and Director of European and international affairs of the Confederation of German Employers - BDA. Ms Hornung-Draus directs BDA’s activities in the European and international fields. This includes on the one hand representing the em-ployers’ views vis-à-vis the European institutions (European Commission, EP, Council) and the international organisations (ILO, OECD, UN Organisa-tions), and on the other hand providing advice and services to member organisations and companies on European and international issues.She is Chair of BUSINESSEUROPE’s Social Affairs Committee, Vice Pres-ident of the International Organisation of Employers (IOE) and Employer-Vice-Chair of the ILO-Governing Body Subcommittee on Multinational enterprises. From 1996 to 2006 she was Vice-Chair of the Employers’

group of the European Economic and Social Committee. Furthermore she is member of the Advisory Board of the Birmingham Business School and member of the Board of “Gesellschaft für Europäische Sozialpolitik e. V. (GES)”.Previously she was Director of Social Affairs at BUSINESSEUROPE (1992-1994) and Director of the BDA’s EU-representation, which she has set up in Brussels (1990-1992). She has numerous publications in the field of European social policy and industrial relations and holds a degree in Economics from the University of Freiburg im Breisgau (Germany).

Patrick ItschertDeputy General Secretary of the European Trade Union ConfederationAt the Athens Congress in May 2011, Patrick Itschert was elected Deputy General Secretary of the European Trade Union Confederation. He is in charge of European Social Dialogue and responsible for relations with employers’ organisations. Before joining the ETUC, he was, General Secretary of the International Textile, Garment and Leather Workers’ Federation (220 affiliates, 110 countries, some 10 million members) and during 20 years General Secretary of the European Trade Union Federa-tion: Textiles, Clothing and Leather(ETUF:TCL)

Gesche JoostDigital Champion for Germany & Head of the Design Research Lab at the Berlin University of ArtsGesche Joost is Professor for Design Research at the University of the Arts Berlin. Since 2005 she has headed the Design Research Lab in cooperation with Telekom Innovation Laboratories, an institute affiliated with TU Berlin. With international partners, she developes research and teaching projects in the areas of human-computer interaction, gender and diversity aspects in technological development, as well as social sustainability and participation. Since 2014, she is Germany’s Digital Champion within the European Commission shaping the Digital Agenda.

James KanterEU Correspondent at the International New York TimesJames Kanter is EU Correspondent for The International New York Times and has been with the company since 2005. His previous experience includes four years in Southeast Asia where he was editor-in-chief of The Cambodia Daily. He later studied law and regulation as a Knight Fellow at Yale Law School, earning a masters degree. James has won awards for his reporting on markets and antitrust and he has contribu-ted to prizewinning coverage of banking scandals and the euro crisis. He received the 2009 Reporting Europe prize for an investigation of the European Emissions Trading System. He was raised in California, England and Massachusetts.


Dave KeatingEditor of EuropeanVoice.com & Reporter at the European VoiceDave Keating is a reporter for European Voice newspaper and the editor of EuropeanVoice.com. He specialises in covering European Union energy and environment policy, and has covered EU politics for five years. Pre-viously, Dave covered finance in London, legal affairs in Chicago and US politics in Washington, DC. He is originally from outside New York City and has a bachelors degree in European history from New York Univer-sity and a masters degree in journalism from Northwestern University.

Sean KleinJournalist - Former Brussels Bureau Chief of the BBCSean Klein worked for several years as an interpreter before adding a further degree in Broadcast Journalism to his qualifications. Sean then worked for twenty years for the BBC, both as a reporter, a news produ-cer and the editor of the BBC’s Europe Today programme. He spent the last ten years based at the BBC’s Brussels bureau, firstly as the producer to the BBC’s Europe Editor, and then, for the last 4 years, as the BBC’s Bureaux Chief for Europe. Sean also managed the BBC’s coverage of the kidnapping of Madeleine McCann in Portugal; the death of Pope John Paul II; and the events leading up to and following the bailout for Greece. Sean has also worked for the BBC in the USA, Asia, Africa and Russia. Sean now runs his own media consultancy.

Philippe LambertsMember of the European ParliamentPhilippe Lamberts studied Engineering in applied mathematics, at the Ca-tholic University of Louvain. From 1987 to 2009, he worked at IBM in various business positions. He was elected in June 2009 for a first term in the Euro-pean Parliament. His political career within the Belgian green party (Ecolo) started in 1991, where he served both at the local and federal levels. As of 1999, he became more and more involved with European politics, and more specifically through the European Green Party (former European Federation of Green Parties), of which he has been the co-president since 2006.

Bernard Le MassonSenior Managing Director of Management Consulting, Health & Public Service Strategy & Transformation at AccentureBernard Le Masson is the Managing Director – Management Consulting, Health & Public Service Strategy & Transformation since October 2011. He has delivered several major management consulting engagements including the State reform program in France, the Ministry of Finance budget reform, Employment Agency merger, Universities transforma-tion and City of Paris reform. Mr. Le Masson was a member of the EU

Public Sector Innovation Expert Group, set up in 2013 by the European Commission. Since 2010 he has been a co-lead of the European Centre for Government Transformation. Mr. Le Masson’s previous role was leading our Health & Public Service Gallia Client Service Group. Mr. Le Masson joined Accenture in 1989.

Hubert ManderyDirector General of CEFICDirector General Cefic of European Chemical Industry Council Hubert Mandery (59) holds a degree in Organic Chemistry and Food Chemistry and a PhD from the Technical University of Karlsruhe. He worked for BASF from 1986 in various functions, e.g. Research, Analytics, Product Safety, International Economic Affairs and Trade Policy. From January 2007 to August 2009, he was Managing Director Business Centre South Africa and Sub-Sahara and Head of BASF South Africa. He joined Cefic (European Chemical Industry Council) in September 2009, and has been Director General of Cefic since November 2009.

Emma MarcegagliaPresident of BUSINESSEUROPE &Vice Chairman & CEO, Marcegaglia S.p.AEmma Marcegaglia is Vice Chairman and Chief Executive Officer of Marcegaglia S.p.A. President of Confindustria from May 2008 until May 2012. President of Luiss Guido Carli University from July 2010. Fur-thermore she is the President of Mita Resort. She is also in the Board of Directors of the following companies: Bracco and Gabetti Property Solutions. Since June 2003 Emma Marcegaglia has been President of Areté Onlus Foundation for the support of the activities of Vita-Salute San Raffaele. In the past she has held the following offices: President of Societé Turismo & Immobiliare, Vice President of Italia Turismo. Member of the Management Board of Banco Popolare of Italcementi and Indesit Company, Member of the Board of Directors of Finecobank. She has been Vice President of Confindustria from May 2004 until May 2008 and Ita-lian Representative in the High Level Group. She has been Vice President of Confindustria for Europe from 2000 until 2002, National President of Confindustria Young Entrepreneurs from 1996 till 2000, President of YES (Young Entrepreneurs for Europe) from 1997 till 2000, National Vice Pre-sident of Confindustria Young Entrepreneurs from 1994 till 1996. Emma Marcegaglia holds a Degree in Business Administration, with first class honours, at the Bocconi University in Milano. She has later attended the postgraduate Master in Business Administration at the University of New York. She has been awarded and named «Bocconiana dell’anno» (Best Bocconi student of the year) for the year 1996.


Ann MettlerExecutive Director & Founder of the Lisbon CouncilAnn Mettler is executive director and co-founder of the Lisbon Council, From 2000-2003, Ms. Mettler worked at the World Economic Forum, where she last served as Director for Europe. Prior to this appointment, she was responsible for the World Economic Forum’s activities in the United States and Canada. From 1997-2000, Ms. Mettler held positions on the Governmental Affairs Committee of the United States Senate. Ms. Mettler is also a member of the World Economic Forum’s Global Agenda Council on Europe and serves on the international advisory boards of the Telefónica ‘Think Big’ initiative and the Flemish Council for Science and Innovation. In 2006, she was named a young leader by the BMW Foundation Herbert Quandt.

Alex MitchellUK President of the G20 Young Entrepreneurs Alliance Founder of the Young Brits Network

Alex Mitchell is the Founder and Director of Causarma, Co-founder and Director of the Young Brits Network, he is the current UK President of the G20 Young Entrepreneurs Alliance and he is the UK representative on the European Confederation of Young Entrepreneurs. Alex is also Co-founder and Director of Kit Us Out, a charity setup during the Lon-don 2012 Olympic & Paralympic Games. Additional roles Alex currently holds is a Leadership Mentor for the Commonwealth Secretariats Asian Alliance for Young Entrepreneurs, a Member for the Institute of Direc-tors London Committee and he is a member of the Advisory Board for Vinspired. Previous roles Alex has held have included being a trustee of Enterprise, a business representative on UK Trade and Invests Asia Task Force, and a member of the India UK JETCO.

Christian MoralesVice President & General Manager EMEA of IntelChristian Morales is an Intel vice president and general manager of Intel Europe, Middle East and Africa (EMEA). Prior to this role, Morales was Intel’s vice president of the Sales and Marketing Group and co-general manager of Asia Pacific. Before that, he was general manager of Latin America and was instrumental in helping to establish a new regional headquarters and expand the company’s regional presence throughout the continent. He joined the company in 1980 in Paris as an Intel field sales engineer and in 1983 became director for Spain and Portugal, and then moved back to Paris in senior positions to manage Western Europe channels and OEMs.

D.P. NambiarChief Human Resources Officer - Europe of Tata Consultancy ServicesDurga Prasad Nambiar, or “DP” as he is popularly known, is the Chief HR

Officer for Europe at Tata Consultancy Joining TCS’ Europe operations in 2009, he led TCS Netherlands to be ranked as a “Top Employer ICT” by the CRF Institute in 2010. During 2004-2009, he was the Global Process Head – Talent Acquisition for TCS based in Mumbai, India. Under his leadership, TCS, one of the largest private sector employers in India, was recognized as the “Recruiting and Staffing Industry Leader of the Year” for the first time in 2006 by the “Recruiting and Staffing Best in Class Awards” (RASBIC Awards). From 2000-2004, he served as the Head of Staffing for TCS in North America.

Felix Oldenburg Director Germany & Europe of Ashoka Felix Oldenburg serves as Director Germany and Europe for Ashoka, the glo-bal association of leading social entrepreneurs, with 3,000 Ashoka Fellows in 70 countries. Before joining Ashoka, Felix started an online business and worked for management consulting firm McKinsey&Company in London. As director at a political consultancy, he pioneered citizen consultations for governments and foundations, including the European Citizens’ Consulta-tions in 27 countries. He speaks and publishes on social entrepreneurship, citizen engagement, and corporate social responsibility. He studied Philo-sophy at the universities of Bonn, Tübingen and Oxford and Policy Manage-ment in Washington DC (Georgetown)

Hande Özsan BozatliPresident of the Assembly of European RegionsAs Vice-President of Istanbul Provincial Council, Hande Özsan Bozatli was first elected to AER as President of the Committee for Culture, Education and Youth, where she strongly supported youth issues, such as employability and mobility. In 2013, she became President of the AER. Since then she has driven the interests of AER and promoted the regional dimension in Europe. She is an outspoken supporter of greater dialogue between the regions from EU and non-EU countries, regional democracy, subsidiarity and the link between regions and businesses.

Kris PeetersMinister-President of FlandersKris Peeters started his career in politics in 2004, when he was appoin-ted as Minister for Public Works, Energy, Environment and Nature in the Government of Flanders. In 2007 he became Minister-President of the Government of Flanders, which he remained after the regional elections of 2009. Within the government, he is also responsible for Economy, Foreign Policy, Agriculture and Rural Policy. Before moving to politics, Kris Peeters built a strong career in the private sector, most notably within UNIZO, the Organisation of Self-Employed and SMEs. Within that organisation he successively held the positions of Counsellor on Fiscal Matters, Director of the Research Department, Secretary General and Managing Director.


Stephen PickfordSenior Research Fellow at Chatham HouseStephen Pickford is a Senior Research Fellow at Chatham House in Lon-don. He was Managing Director for European and international finance at the UK Treasury until 2010, and from 1998 to 2001 he was the UK’s Executive Director at the IMF and World Bank.

Xavier Prats MonnéDeputy Director-General for Education and Culture at the European CommissionXavier Prats Monné is the Deputy Director General for Education at the European Commission (DG EAC) since January 2011. He is the European Commission representative in the Governing Board of the European Ins-titute for Innovation and Technology (EIT). From 2007 to 2010, he was Director for employment policy, his main policy briefs have been the establishment of the EU Common Principles of Flexicurity, the creation and negotiation of the European Globalisation Adjustment Fund, the EU «New Skills for New Jobs» initiative on skills and labour market fore-casting. He was one of the five founding members of the EC’s Impact Assessment Board, reporting to the President of the European Com-mission. He previously served as Director of the European Social Fund; as Deputy Head of Cabinet of the EC Vice-President for international relations; as Advisor of the EC Commissioner for Regional policy; and as Assistant to the Spokesman of President Jacques Delors.

David RennieVice-President of Nestlé EuropeDavid Rennie is Vice President - Zone Europe, based at Nestle’s global HQ in Vevey, Switzerland. As Managing Director of Nestlé Confectionery (UK&I), he was responsible for a £900M business with 2000 employees in 5 locations. David joined Nestlé in 2005 from Procter & Gamble. In his 16 years with P&G, David worked in the UK, before taking on international roles in Brussels developing and launching two new global brands, Fe-breze and Swiffer. In his last assignment before joining Nestlé, David ran the Western European Dish and Air Care businesses based in Geneva. He was born in Glasgow and graduated of Glasgow University. He is a mem-ber of the Global Scot network and a Board member of the British/Swiss Chamber of Commerce. Education : Master of Arts in History & Politics.

Didier ReyndersDeputy Prime Minister and Minister for Foreign Affairs of BelgiumA father of four, Didier Reynders was born in Liège on 6th August 1958. In 1981, he obtained a degree in law at the University of Liège. Guest lecturer at the universities of Liège and Louvain, he has never really left the academic life. After presiding the Belgian railways and the Belgian Airways Agency, he was elected Deputy Chairman of the PRL (Liberal

party), before becoming a Member of Parliament in 1992. On 12th July 1999, he became Minister of Finance and, on 18th July 2004, (concur-rently) Deputy Prime Minister. He was Chairman of the Mouvement Ré-formateur (party alliance) from 11th October 2004 until 14th February 2011. He is Deputy Prime Minister, Minister of Foreign Affairs, Foreign Trade and European Affairs since 6th December 2011.

Jeremy RifkinEconomist and WriterJeremy Rifkin is the author of ‘The Zero Marginal Cost Society: The Inter-net of Things, the Collaborative Commons, and the Eclipse of Capitalism,’ ‘The Third Industrial Revolution’ and ‘The Empathic Civilization: The Race to Global Consciousness in a World in Crisis’. Mr. Rifkin has been an advisor to the European Union since 2002. In that capacity, he is the principle ar-chitect of the Third Industrial Revolution. The Third Industrial Revolution was formally endorsed by the European Parliament in 2007 and is now being implemented by various agencies within the European Commission as well as in the 27 member-states. Mr. Rifkin is also the founder and chair-person of the Third Industrial Revolution Global CEO Business Roundtable. Mr. Rifkin’s global economic development team is the largest of its kind in the world and is working with cities, regions, and national governments to develop master plans to transition their economies into post- carbon Third Industrial Revolution infrastructures. Mr. Rifkin is a senior lecturer at the Wharton School’s Executive Education Program at the University of Pennsylvania—the world’s #1 ranked business school.

Mary RitterCEO of Climate-KICMary Ritter has had extensive experience in senior management at Imperial College London, and is currently Emeritus Professor of Immu-nology. She held the posts of Pro-Rector for Postgraduate Affairs (2004-2005, Pro-Rector Postgraduate and International Affairs (2005-2007) and Pro-Rector for International Affairs (2007-2011). She has several patents and licences arising from her research as an immunologist. Mary was involved with the Climate-KIC from the beginning of project development both locally within Imperial College London and also at pan-KIC level. She was a member of the winning 3-person Climate-KIC team who attended the EIT Hearings in Budapest on 16 December 2009, and following that was a member of the founding Governing Board, and subsequently Vice Chair (Education). In December 2010, upon resigna-tion of the CEO, she was asked to become Interim CEO and in April 2011 was appointed to the substantive post of CEO. Since December 2010, she has overseen a major simplification project for Climate-KIC. In 2014, Mary was appointed Officer of the Most Excellent Order of the British Empire for services to scientific research and innovation.


Daniel SanchezGeneral Partner at Nauta Capital VC PartnersMember of the Venture Capital Platform Council of EVCADaniel Sanchez has been involved with Nauta Capital since 2004 as one of the founding partners. He is the partner responsible for Operations and Internal Management. He has formed part of the Board of Direc-tors of several portfolio companies, is a member of the Board at Ascri (Spanish Private Equity and Venture Capital Association) and is a mem-ber of the Venture Capital Platform at EVCA (European Venture Capital Association). For 10 years, he was a mergers and acquisitions consultant at Alpha Corporate. Following that, he was General Manager of Taurus, a consumer electronics firm engaged in small electrical appliances. He has worked as an assistant professor and collaborator at ESADE in the areas of Finance and Internationalization of the Company. Daniel holds a degree in Business Sciences and an MBA from ESADE as well as an MBA with ‘High Honours’ from the University of Chicago.

Luisa SantosDirector for International Relations at BUSINESSEUROPELuisa Santos is Portuguese and has a law degree (Catholic University Porto-Portugal) and an International Management Degree (Porto Uni-versity- School of Economics). Until 2003, she was Director of Interna-tional Relations of APT–Portuguese Textile and Clothing Association and teacher at EGP – Oporto Management School. During 2003-2009, she was Member of the Executive Council of “Riopele-Têxteis, S.A.”(one of the leading Textile Fashion companies in Portugal) responsible for International Partnerships and Outsourcing (2003-2009). She was also Chief Responsible for a Joint-Venture Project in India between “Riopele-Têxteis, S.A.” and a local Partner (2007-2009). From 2009 till November 2013, she was Trade and Industry Manager at Euratex-European Apparel and Textile Confederation and also Administrator in CITH- Centre for Tex-tile and Clothing Intelligence. Today, she is Director of International Rela-tions at BUSINESSEUROPE and a Member of the TTIP Advisory Group.

André SapirSenior Fellow at BruegelAndré Sapir is Senior Fellow of Bruegel and Professor of Economics at the Université Libre de Bruxelles (ULB), where he holds a chair in Interna-tional Economics and European Integration at the Solvay Brussels School of Economics and Management. He also serves as Chair of the Advisory Scientific Committee and a voting member of the General Board of the European Systemic Risk Board (ESRB). From 2005 to 2009 he was mem-ber of the Economic Advisory Group to European Commission President José Manuel Barroso. Previously, he worked 12 years for the European Commission, first serving as Economic Advisor to the Director-General for Economic and Financial Affairs, then as Economic Advisor to Pre-

sident Romano Prodi and Executive Director of his Economic Advisory Group. He was the Chairman of the High-Level Study Group appointed by President Prodi that produced the 2003 report “An Agenda for a Growing Europe”, known as the “Sapir Report”.

Holger SchmiedingChief Economist at Berenberg BankDr Holger Schmieding is Chief Economist at Berenberg Bank in Lon-don. Before joining Germany’s oldest private bank in October 2010, he worked as chief Economist Europe at Merrill Lynch, Bank of America and at Bank of America-Merrill Lynch in London. Having studied economics in Munich, London and Kiel, he holds a doctorate from the University of Kiel. Before taking up his first role as financial market economist in 1993, he also worked as a journalist at «Westfälische Nachrichten» in Germany, as head of a research group on east-central Europe at the Kiel Institute of World Economics and as a desk economist at the Internatio-nal Monetary Fund in Washington, DC. In a systematic comparison of the accuracy of German forecasts since 2002, Financial Times Deutschland has repeatedly awarded top honours to Dr Schmieding, for instance as “forecaster of the Year” in 2011.

Madi SharmaUK Member of Employers’ Group of the European Economic and Social CommitteeMadi Sharma is an Entrepreneur who founded and runs the Madi Group, a group of International private sector & not for profit companies, and NGOs. She is also a member of The European Economic and Social Com-mittee in Brussels. Madi is a public speaker internationally, particularly in the field of entrepreneurship, female entrepreneurship, diversity; gender balance and her passion for corporate social responsibility CSR.

Frédéric Simon Editor & Publisher of EuroActivFrédéric Simon is publisher and editor of EurActiv.com. He joined EurActiv in 2004 as a reporter to cover some of the EU’s most heated policy debates such as the REACH regulation on chemicals, energy libe-ralisation, and the emissions trading scheme. In his current position, he oversees the editorial and technical development of EurActiv while continuing to write about EU affairs with a particular focus on economic and environmental issues. He is also Brussels correspondent for France 24, the 24/7 international TV channel. He graduated in journalism from Brussels University (ULB) in 1998 and holds a Master’s degree in EU poli-tics from the Institut d’Etudes Européennes (IEE) in Brussels.


Michèle SioenPresident of Federation of Entreprises of Belgium (FEB) & CEO of Sioen IndustriesMichèle Sioen has been the Chief Executive Officer of Sioen Industries NV since 2005 and its Managing Director since March 22, 2005. Mrs. Sioen has been the President of Febeltex Bruxelles-Wallonie since 2001 and also serves as the President of the social board. She is permanent representative of MJS Consulting bvba. She served as an Head of Coating Division of Sioen Industries NV. Since 1988, Mrs. Sioen started her career at Atoll (IT-sector). She served as the Chairman of Fedustria until 2010. She served as Deputy Chairman of the FEB. She has been an Independent non-executive Director of D Ieteren NV since May 26, 2011. Mrs. Sioen has been an Executive and Non-Independent Director at Sioen Industries NV since 1990. She served as a Director at Belgacom SA since 2006; and Independent Director of ING Belgium SA/NV since May 2011. She serves as a Director of various other companies. Mrs. Sioen holds a Degree in Economics and several Post-university Degrees.

Robert-Jan SmitsDirector-General for Research and Innovation at the European CommissionRobert-Jan Smits is Director-General of DG Research and Innovation (RTD) at the European Commission. His previous assignment was Deputy Director-General of DG JRC. Before that Mr. Smits was Director for the European Research Area: Research Programmes and Capacity at DG RTD. Mr. Smits is chairing several high-level committees such as European Re-search Area Committee (ERAC) and the Steering Committee of the ERC (ERCEA). Mr. Smits has been instrumental in the development of several policy initiatives in the field of European science and innovation policy. He has degrees from Utrecht University in The Netherlands, Institut Uni-versitaire d’Hautes Etudes Internationales in Switzerland and Fletcher School of Law & Diplomacy in the United States of America.

Frederico SteinbergSenior Analyst at the Elcano Royal Institute & Professor of Political Economy at the Universidad Autónoma of MadridFederico Steinberg is Senior Analyst at the Elcano Royal Institute and Pro-fessor of Political Economy at Madrid’s Universidad Autónoma. He holds a Ph.D. in Economics from the Universidad Autónoma, an MSc in Politics of the World Economy from the London School of Economics and a Master in International Affairs from Columbia University. Between 2002 and 2004 he was involved in a variety of development projects for the World Bank as a consultant in Washington DC, Ghana and Bolivia, as well as at the Executive Office of the Secretary General at the United Nations headquarters in New York. He also teaches regularly at a number of Master´s degrees, including IE business school and ICADE. He is also a frequent contributor to Spanish media, and has been invited to deliver speeches in more than ten countries.

Larry StonePresident of Group Public & Government Affairs at British TelecomLarry Stone is President, Group Public & Government Affairs at BT. He is a member of BT’s Senior Leadership Team and chairs BT’s Learning & Skills Steering Group. He was Group Company Secretary from 2002-8. Larry was a Trustee of the BT Pension Scheme during that period, and a member of Lon-don Stock Exchange Primary Markets Group. Larry is on the Boards of Transat-lantic Business Council and British American Business; and the Advisory Board of the European Policy Centre (EPC). He is on the Global Agenda Council on the Future of Government of the World Economic Forum. He has been Hono-rary Colonel of 81 Signal Squadron in the British Army Reserve since 2006. Before that Larry worked in Brussels and Tokyo for nearly a decade. Larry has degrees in Law and in Communications Policy. He is a member of the Japan Society and of the Honourable Artillery Company in the UK.

Hannes SwobodaPresident of S&D Group in the European ParliamentHannes Swoboda was elected as President of the S&D - Socialists and Democrats Group in the European Parliament - in 2012. As a staunch pro-European and a dedicated member of the Social Democratic Party in Austria (SPÖ), he joined the European Parliament right after Aus-tria’s accession to the EU and was the leading candidate of the SPÖ in following elections (2004, 2009). He was the rapporteur of countless reports. Through his regional focus on South-East Europe, Central-Asia and Russia and his steady contribution to the fight against political extremism and promoting minority rights, Swoboda is considered to be very experienced in the field of European integration. He served as a vice-president of the S&D. During 14 years representing the interests of employees in the Vienna chamber of labour and during nine years he served as well in the Vienna Assembly and Municipal Council.

Tuula TeeriPresident of Aalto UniversityProfessor Tuula Teeri was appointed the first President of Aalto Universi-ty in April 2009. Tuula Teeri earned an MSc degree in Molecular Genetics in 1981 and a PhD degree in 1987 from the University of Helsinki. She held various research and leadership positions at VTT Technical Research Center of Finland during 1980-1996. She is currently Board member of the Technology Academy of Finland, Finnish Business and Policy Forum and the Research Institute of Finnish Economy, Universities Finland UNIFI as well as the European Science Business Board. Tuula Teeri is a member of the Royal Swedish Academy of Sciences, the Royal Swedish Academy of Engineering Sciences, Technology Academy Finland and the Swedish Academy of Technology in Finland. She is also cofounder of SweTree Technologies.

EBS 2014 SPEAKER PROFILES 100 EBS 2014 SPEAKER PROFILES 101

Paola Testori-CoggiDirector-General for Health and Consumers at the European CommissionPaola Testori Coggi has been Director General in the Directorate-Gene-ral for Health and Consumers of the European Commission since April 2010. In July 2007 she became Deputy Director General for Health and Consumers. Since 2000, she is Director for the Safety of the food chain. She was previously Advisor for consumer health in the Cabinet of Commissioner Emma Bonino. Paola Testori Coggi joined the European Commission in 1983 in the Directorate-General for Environment where she worked until 1989 in the field of the control of dangerous chemicals and industrial risks. Afterwards, she served as Member in the Cabinet of the Vice-President of the European Commission, Filippo Maria Pandolfi. She also worked in the EU Joint Research Centre. Paola Testori Coggi is a biologist from the University of Milan, Italy.

Thomas TindemansCEO of H&K StrategiesThomas Tindemans is a Belgian national with almost 20 years experience in EU Public Affairs and communications. He has a proven track record of advising corporate, government and NGO clients on their public and corporate affairs strategies, including legislative procedures and politi-cal developments in the EU institutions and the Member States. Thomas is CEO of H&K Strategies Brussels and global co-head Public Affairs of Hill&Knowlton Strategies. From 1994 To 2010, Mr. Tindemans was head of the Public Affairs practice at renowned law firm White & Case. Thomas Tindemans is a guest lecturer on EU lobbying and interest representa-tion at various academic institutions in Europe.

Dimitris TsigosPresident of YES - European Confederation of Young EntrepeneursDimitris Tsigos is the President of YES – European Confederation of Young Entrepreneurs, the Brussels-based organization representing young entrepreneurs of the European Union. YES also represents the EU at the G20 Young Entrepreneurs’ Alliance. An Athens-based serial tech entrepreneur and early stage investor, he also is the Founding Chairman of the Hellenic Start-up Association and a Board Member at EBAN – The European Trade Association of Business Angels, Seed Funds and other Early Stage Market Players. Having co-founded Virtual Trip, the first student start-up in Greece, and then co-founded or invested in a dozen of high-tech companies, he currently is the CEO of StartTech Ventures.

Gunter UytterhoevenDirector Marketing Communication, Campaigns & Channels, BNP Paribas FortisGunter Uytterhoeven heads the marketing department responsible for communication, distribution channels and campaigns. Previous the BNP Paribas Fortis, Gunter worked for The Boston Consulting Group, where he lead a variety of strategic projects across industries like airlines, bre-weries, pharma and mainly bank & insurance. Gunter started his career in 1996 at KBC, where he held various positions from branch to payment processes auditing. Gunter holds a Vlerick MBA and a Masters degree as Commercial Engineer from the Catholic University of Leuven.

Diego ValianteHead of Capital Markets of the Centre for European Policy Studies (CEPS)Diego Valiante, Ph.D. is the Head of Capital Markets at the Brussels-based and independent think-tank, the Centre for European Policy Stu-dies (CEPS). On top of his two degrees in Business economics and Law & Economics (both summa cum laude), Diego holds a Ph.D. from LUISS Uni-versity and a joint LL.M. from Bologna and Hamburg universities, both in Law and Economics. He was recently Rapporteur of an international Task Force of experts and regulators on price formation in commodities markets. In 2013, Diego has advised the Qatar Central Bank and Finan-cial Markets Authority on the restructuring of the national financial framework. In 2011, Financial News (Dow Jones) listed him among the “Top 40 Rising Stars in Trading and Technology” under the age of 40. Guy VerhofstadtPresident of ALDE Group in the European ParliamentDoctor of Law (1975). National chairman, Young VLD (1979-1981); natio-nal chairman, PVV (1982-1985); national chairman, PVV (1989-1992); national chairman, VLD (1992-1995); Minister of State (since 1995). National chairman, PVV (1997-1999); interim national chairman, Open VLD (since 2009). Member of Ghent City Council (1976-1982). Member of Ghent City Council (2007-2009). Member of the House of Represen-tatives (1978-1995); Member of the Senate (1995-1999). Deputy Prime Minister and Minister for the Budget, Scientific Research and the Plan (1985-1988). Prime Minister (1999-2008). President of the EU Council (second half-year)(2001). Vice-Chair of the Supervisory Board of APG-Nederland (2009). Grand Cordon of the Order of Leopold.

EBS 2014 SPEAKER PROFILES 102 EBS 2014 PARTICIPANT LIST 103

PARTICIPANT LIST

Daniela VincentiEditor-in-Chief of EurActiv.comDaniela Vincenti is editor-in-chief at EurActiv.com. She joined EurActiv in 2008 as parliamentary editor. She worked as a journalist for more than 20 years in Italy, the United States and Germany, where she was the financial correspondent for Italian daily Il Messaggero. Upon her arrival in Brussels in 2002, she developed the communication activities of the Platform of European social NGOs (Social Platform) and in 2007 joined Paris-based think-tank Notre Europe to promote the first pan-European deliberative poll (Tomorrow’s Europe). She was educated at the Sorbonne in Paris and Columbia University’s Graduate School of Journalism in New York.

Marcus WeldonChief Technology Officer of Alcatel-Lucent of President, Bell LabsMarcus Weldon is President of Bell Labs and Corporate Chief Technology Officer. In 1995, he joined the Physics Division at AT&T Bell Labs as a post-doctoral researcher, before becoming a Member of Technical Staff in the Optical Materials Division. He won a series of scientific and engineering society awards for his work on electronic and optical materials.

Fiona WilkinsonChief Communications Officer, VISAFiona Wilkinson leads Visa Europe’s Corporate Communications function and has spent more than thirty years in the card payment industry. She is responsible for protecting and enhancing Visa Europe’s reputation amongst all of its stakeholders, advising its CEO and board of directors. She has held a variety of pan-European marketing, communication and sales roles. These include periods as head of Visa EU’s acceptance team and General Manager of Visa UK. She is a member of the CBI’s London Regional Council, member of the BITC Action on Economic Renewal lea-dership team, member of PRCA Council, and UK co-ordinator for EACD (European Association of Communication Directors).

José Zurstrassen Chairman MyMicroInvestJosé Zurstrassen is a successful serial entrepreneur. First of all he set up and launched Skynet, a internet service provider. The company grew rapidly and was bought by Belgacom 2 years later. Then José founded Keytrade: an online broker service. José succeeded in bringing the com-pany to a scalable size by floating in on Euronext. Afterwards, he trans-formed Keytrade into a bank and finally sold it to Crédit Agricole a few years later. Passionate about start up and venture capital, José became a very active and famous business angel. His expertise and help is sought in order to challenge business model, manage growth challenges, create customised financial structure and solve technological issues.

EBS 2014 PARTICIPANT LIST 105EBS 2014 PARTICIPANT LIST 104

A

Dafydd Ab Iago Argus Media

Faig Abbasov European Parliament

Berik Abdushev Ambassador / Diplomat

Embassy of Kazakhstan to Belgium

Werner Abelshausen Director

Febelfin

Olga Abramczyk European Commission

Mia Abramsson The swedish representation to EU

Marcello ACCORSI Director

FEDERCHIMICA

Paul Adamson E!Sharp

Renato Addis Adviser / Consultant

EPPA

Prieur Adeline Marketing a Manager

International Society for Prosthetics

and Orthotics

Constanze Adolf Director

Green Budget Europe

Vladimir Afenliev Director

SOPHARMA AD

Alexandre Affre Director

BUSINESSEUROPE

Necib Afsarata College of Europe

Smolak Agata In-house Public Affairs

European Parliment

Brian Ager European Round Table of Industrialists

Greta Agius Ambassador / Diplomat

Permanent Representation of Malta to the EU

Maria Pilar Aguar Fernandez European Commission

Ludovic Aigrot In-house Public Affairs

NASDAQ OMX

Milorad Ajder Director

Ipsos

Mussa Akhmedov eunews.az

Yilmaz Akkoyun Adviser / Consultant

European Commission

Alisa Akutsina College of Europe

Najeem Al Abri Ambassador / Diplomat

EMBASSY OF THE SULTANATE OF OMAN

Heureux Alain Founder

Interactive Advertising Bureau

Flausch Alain Secretary General

International Association of Public Transport

Beaumont Alain Member

Maison des Associations Internationales

de Looz-Corswarem Alain Member


Laura Albero EU Commission

Gagliarducci Alberto European Commission

Tanja Albreht European Commission

Paola Albrito Head

United Nations Office for Disaster Risk Reduc-

tion (UNISDR)

Richard Alcorn European Commission

Romana Alecse Academics

EC

Bartosz Aleksandrowicz Ambassador / Diplomat

Permanent Representation of Poland to the EU

Cortese Alessandro CEO

European Society for Radiation and Oncology

Eleni Aristea Alevizou Academics

Freie Universität Berlin

Schubert Alexander Executive Director

European College

of Neuropsychopharmacology

Tietz Alexander Adviser / Consultant

European Parliament

Dechaumont Alexandre PR Director

Euractiv

Laura-Maria Alexandroiu European Commission (EACEA)

Dan Alexe Journalist

New Europe

Mohammed Alhumaimidi Ambassador / Diplomat

Embassy of Iraq

Amir Ali Fuji official machines fze

Emin Aliyev Adviser / Consultant

Independent Consultant

Martine Allaire Member federation of BUSINESSEUROPE

Orange Corporate

Sophie Allaux Izoard Adviser / Consultant

Planet Labor


James Allen Member federation of BUSINESSEUROPE

Confederation of British Industry

Carlos Almaraz In-house Public Affairs

PMI

Esthel Almasi Secretary

BUSINESSEUROPE

Efrain Altamirano-Sanchez imec

Guillaume Alvarez Senior Vice President EMEA

STEELCASE

Millard Amanda Event Manager

International Wool Textile Organisation

Marc Amblard Director

EFQM

Chantal Ambord European Commission

Gerardo Ambrosecchia European Commission

GRIGORE Ana-Maria European Commission

Duval Anastasia Strategy & Community Manager

MCI

Adriana Anchidin Director

JADE - European Confederation of Junior

Enterprises

Berényi Anda Adviser / Consultant

KPMG

Cornelis Andre Membership Management Services

International Stereotactic Radiosurgery

Society

Langley Andrew European Commission

Nick Andrews C-level / Member of the board

FleishmanHillard

Pavel Andreyeuski Director

LLC Nerdico

Laurent Andrianne Solvay brussel School

Michel Andrieu C-level / Member of the board

EUREKA

Bianca Anechitei Adviser / Consultant

Independent

Antoaneta Angelova-Krasteva European Commission

Tilman Anger European Parliament

Dominique Anglade CEO

Montr

Sieg Anke Solvay Business School

Buonocore Annadora Account Manager, Brussels Complex

Starwood Hotels & Resorts

Claes Anne Director

Brussels International

De Smet Anne Momentum

Piette Anne-Francoise Director Marketing & Business Development


Halmes Annik Account Manager

Palais des Beaux-Arts / BOZAR

Dora Antal Adviser / Consultant

European Parliament

Borg Micallef Antoine ThinkYoung

Massimo Antonarelli Director

Societa Cattolica di Assicurazioni

Pezzini Antonello Member federation of BUSINESSEUROPE

Confindustria IT

Giovanni Antonietti Director

Tenarisdalmine

Garcia Del Riego Antonio Director

Banco Santander

Tom Antonissen Adviser / Consultant

EUreSupport

Jean-Mertens Antony Director of Business Development

Square-Brussels Meeting Centre

Carlos Appelgren Balbontin Ambassador / Diplomat

Embassy of Chile in Brussels and Mission

of Chile to the EU

Christian Ardhe Adviser / Consultant

Heimdal Europe

Javier Arias Director

BBVA

Loic Armand C-level / Member of the board

L’Oréal France

Alfred Armaos Key Account Director HVAC & R EMEIA

LENNOX/HEATCRAFT

Robert-Trausti Arnason Adviser / Consultant

SA Confederation of Icelandic Employers

Fabio Aromatici Director

Assocalzaturifici


Davide Arosio ThinkYoung

Georg Arthold Member federation of BUSINESSEUROPE

BUSINESSEUROPE

Patrick Artiel Head of Sales Benelux

Brussels airlines

Lilit Arzoyan Academics

College of Europe

Ken Ash Director

OECD

Lynn Asselman FEB

Iliyana Atanasova Ambassador / Diplomat

Permanent Representation of the Republic

of Bulgaria to the European Union

Nick Au Yeung Assistant Director (Media),

Chief Executive’s Office

Hong Kong Special Administrative Region

Eric Audoin Chief Executive Officer

AMERICAN EXPRESS VOYAGES France

Marie Audren In-house Public Affairs

Tom Auwers C-level / Member of the board

Directeur-generaal

Dilek Aydin Adviser / Consultant

TUSIAD-Turkish Industry

and Business Association

Boris Azais Director Public Policy Europe and Canada

MSD

Amine Azizi Adviser / Consultant

Dimension data

Samira Azzam Accenture

B

Ashish Babu In-house Public Affairs

Tata Consultancy Services

Kenneth Backg Vice-President

Norbotten County Council

Cristian Badescu Ambassador / Diplomat

Permanent Representation of Romania

to the EU

Mayssa Badr Burson-Marsteller

Nikolaas Baeckelmans Director

ExxonMobil

Jean Baeten FEB

Damien Bailly CEO Europe

Baxter

Fran Bailly Vice Chairman

EEC

Cristina Baizan Edge Coordinator, Committee 1

AER

Jerome Bandry In-house Public Affairs

Caterpillar

Martin Banks Brussels based journalist

Matteo Francescom Bannerman C-level / Member of the board

AESI

Daniel Baptista Ambassador / Diplomat

Permanent Representation

of Portugal to the EU

Fabrizio Barbaso Director

European Commission

Eleonore Barbiaux Adviser / Consultant

BUSINESSEUROPE

Laura Barbici Ambassador / Diplomat

Permanent Representation Romania

Colin Barker First Secretary, Trade and Economic Policy

Mission of Canada to the European Union

Jean-Marc Barki Sealock

Michel Barnier European Commission

Aida Barquero Gregori Adviser / Consultant

IPC

Tom Barrett Member federation of BUSINESSEUROPE

Confederation of British Industry (CBI)

Alessandro Bartelloni EUROPIA

Alexander Barth European Commission

Julie Barth Head of administration and Events

European Vending Association

Hugh Barton-Smith Independent Consultant

Bartlomiej Barwicz Academics

UW

Giuditta Bassous Adviser / Consultant

ThinkYoung

Alfredo Bastianelli Ambassador / Diplomat

Embassay of Italy to the Kingdom of Belgium

Victoria Bataclan Ambassador / Diplomat

EMBASSY/MISSION OF THE PHILIPPINES


Katherine Batanova Adviser / Consultant

Incubator Europe

John Battersby Adviser / Consultant

Brand South Africa

Eva Luise Bauer Adviser / Consultant

Steltemeier & Rawe

Leo Baumann In-house Public Affairs

Nokia

Aurelie Beauvais French Union of Electricity

Nani Beccalli-Falco Senior Vice President,

President and CEO of GE Europe

GE

Thomas Becker Director

European Wind Energy Association

Lode Beckers C-level / Member of the board

LOBO NV

Marlène Beco Advisor

Cabinet of Deputy Prime Minister

Chris Beddoes CONCAWE / EUROPIA

Dennis Beel C-level / Member of the board

Accenture

Benedicte Bejm-Mayer Member federation of BUSINESSEUROPE

MEDEF

Joanna Bek Ambassador / Diplomat

Polish PERM REP

Niels Bekkhus EFTA

Marc Bell Adviser / Consultant

DG ECHO

Oliver Bell C-level / Member of the board

Norsk Hydro

Chiara Bellani European Chemical Regions Network

Olivier Belle Représentation permanente de la Belgique

auprès de l’UE

Flavio Bello Permanent Representation of Greece

Marcello Beltrami Piaggio Adviser / Consultant

European Commission

Nawel Benaisa Academics

VUB

Ivo Benatov European Commission

Szonja Bender HCCI

Eliot Bendinelli ThinkYoung

Sophia Bengtsson Member federation of BUSINESSEUROPE

Confederation of Swedish Enterprise

Claes Bengtsson Member of the Cabinet

of European Trade Commissioner

European Commission

Liam Benham In-house Public Affairs

IBM

Marie Armelle Benito Assistant Director EMEIA Marketing

EY

Tim Bennett C-level / Member of the board

Trans-Atlantic Business Council

Bettina Benzinger EACEA

Christian Berardis Adviser / Consultant

European Banking Federation

Erik Bergelin Director

ACEA

Pierre-Olivier Bergeron Director

The Brewers of Europe

Erik Berggren Senior Adviser

BUSINESSEUROPE

Jonas Berggren Member federation of BUSINESSEUROPE


Anne Bergman-Tahon Director

Federation of European Publishers

Vyacheslav Berheznyy Counselor to the Head of the Regional Council

Dniepopetrovsk Regional Council

Manuel Berlogea Adviser / Consultant

European Parliament

Giannino Bernabei EESC

Karin Bernadotte Vice President Policy/governement relations

MSD

Vasco Bernardi Adviser / Consultant

European Commission

Elisabetta Bernardini Meetings & Conventions Advisor

VisitBrussels

Serge Bernasconi C-level / Member of the board

MedTech Europe, Eucomed, EDMA

Magnus Berntsson Vice-President

Vastra G

Bruno Berthon C-level / Member of the board

Accenture

Marc Bervoets C-level / Member of the board

Accenture

Carlotta Besozzi Director

European Disability Forum


Capucine Beunes-Devauze Director

ACQUEAU

Markus Beyrer C-level / Member of the board

BUSINESSEUROPE

Petra Beyrer BUSINESSEUROPE

Christos Bezirtzoglou European Commission

Ilkem Bicakli College of Europe

Marc Billant ArcelorMittal

Philippe Biltiau Chairman Masters Programmes

Université Libre de Bruxelles

Florence Bindelle Executive Director

Yannick Binvel European Head of Korn Ferry Industrial Practice

KORN FERRY

Reifgerste Birgit Administration Manager

PostEurop AISBL

Katarzyna Bitka Academics

College of Europe

Karoline Bjorklund Member federation of BUSINESSEUROPE

Confederation of Norwegian Enterprise - NHO

Sarah Black Adviser / Consultant

Innovative Medicines Initative

Petr Blizkovsky Director

Council of the European Union

Liliane Bloem Ambassador / Diplomat

SPF, Commerce extérieur

et Coopération au Développement

Teodora Boarta ThinkYoung

Dirk Bochar FEANI

Dick Boeckx Director

FMP+

Jerome Boesch Sales Manager


Victoire Boissier Chief Financial Officer

Louvre-hotels

Sandra Boldrini Adviser / Consultant

cdH/BE

Thomas Bols Adviser / Consultant

FTI Consulting

Margarida Bolzer Adviser

BUSINESSEUROPE

Andrea Bonetti In-house Public Affairs

Federchimica

Fabio Bonfanti C-level / Member of the board

Accenture

Nadine Bongaerts Kairos Society

Didier Boniface Dikolo Adviser / Consultant

Independent Consultant

Stephanie Bonin C/O ERCEA

Luc Bontemps C-level / Member of the board

Febiac

Patrick Bontinck CEO

Brussels Convention Bureau, VISITBRUSSELS

Astrid Borasi European Commission

Ursula Bordas Adviser / Consultant

GPlus Europe

Bram Borgman Member federation of BUSINESSEUROPE

VNO-NCW

Philippe Borremans Executive Manager International

Group S

Matteo Carlo Borsani Adviser / Consultant

Confindustria - Delegazione presso l’UE

Lukas Bortel Policy Officer, DG MARKT

European Commission

Simone Boselli Adviser / Consultant

Hill+Knowlton Strategies

Michael Boseret Chamber of Commerce Belgium-Luxembourg

- Colombia

Vincent Bosmans Sponsorship Coordinator

AER

Herve Bosquet Director


Gabriella Bossman ThinkYoung

Dirk Bosteels Director

AECC

Laure Botella Assembly of European Regions

Szebeny Botond Secretary General

PostEurop

Peter Botschek Director

Cefic

Mohamed Amine Boudhiba College of Europe

Maxime Bouillard Adviser / Consultant

European Commission

Abderrahim Boukellouda Academics

College of Europe

Charles Bourgault In-house Public Affairs

Suez Environnement


Jean-Pierre Bourguignon C-level / Member of the board

European Research Council

Sofia Bournou Adviser

BUSINESSEUROPE

Louis-Marie Bouthors COM CE

Frederic Bouyges EUREKA Secretariat

Andrew Bower European Commission

Hande Bozatli President

AER

Oliver Braunschweig Member federation of BUSINESSEUROPE

Economiesuisse

Alexandre Brecx Coordintaor, AER Community

AER

Carmen Breeveld Director

Carmen Breeveld

Nicerine Bres Adviser / Consultant

Marsh

Catherine Brett Adviser / Consultant


Christopher Breyel Senior Manager Membership Services

Eucomed

Laurent Brihay Executive Director

Press Club Brussels

Stéphanie Brochard In-house Public Affairs

ERDF

Julie Brochier SNC-Lavalin

Sascha Brose EU CoR

Alexis Brouhns Director

Solvay

Morgan Brown Ambassador / Diplomat

EMBASSY OF THE REPUBLIC OF GHANA

Stella Brozek-Everaert Adviser / Consultant

Cabinet DN

Philipp Brüchert Communications Public Affairs

& Regulatory Europe

MasterCard

Julien Brugerolle Adviser / Consultant

European Commission

Véronique Bruggeman Adviser / Consultant

Milieu Lts

Toni Brunet Director

Abertis

Andreas Brunsgaard Member federation of BUSINESSEUROPE

The Confederation of Danish Industry

Elena Bryan Ambassador / Diplomat

US Mission to the EU

Kristina Budryte Adviser / Consultant

Hume Brophy

Moran Buganim-Gold Ambassador / Diplomat

Mission of Israel to the EU

Jacques Bughin Director

McKinsey & Company

Tim Buiting In-house Public Affairs

Neth-ER

Bernard Bulcke European Commission

Richard Bullard Adviser / Consultant

APCO Worldwide

Annadora Buonocore Account Manager, Brussels Complex


Kathleen Burkhardt Academics

College of Europe

Laurent Burton Head of Office & Communication

Cabinet of the Prime Minister of Belgium

Antonio Buscardini Press & Communication Officer

AER

Mireille Busson Director

European Commission

Emilie Butaye Adviser / Consultant

Fédération de l’Industrie du Verre

Hrvoje Butigan Official Representative in Brussels

Karlovag Region

Dominique Buysschaert C-level / Member of the board

payfair

Bart Buysse Member federation of BUSINESSEUROPE

VBO

Julie Bynens Ambassador / Diplomat

REPRESENTATIVE OF THE FLEMISH REPRESENTA-

TION TO THE MULTILATERAL ORGANISATIONS

C

Francisco Caballero Sanz European Commission

Elise Cachin Academics

College of Europe

Nathalie Cadot Caisse des Dépôts

Alessia Calabrese In-house Public Affairs

Solvay

Francesco Calazzo European Parliament

Daniel Calleja Crespo European Commission


Julia Callies Academics

European Commission

Michiel Cambron Kairos Society

Paraschiv Camelia European Commission

Corrado Camera Advisor, Office of the U.S Treasury Attaché


Fraser Cameron Director

EU Asia Centre

Nick Campbell Adviser / Consultant

Arkema SA

Olivier Campenon Vice President Growth and Development

BT

Walter Cancela Ambassador / Diplomat

Embassy Uruguay

Sara Maria Caputo College of Europe

Tascu Caraman CEO

SC Holder Trade SRL

Maria Eugenia Caravaca Bayo BUSINESSEUROPE

Lola Cardenas Adviser / Consultant

cabinet DN Consulting

Carfrae Round Table Coordinator

Union of International Associations

Philippe Carli C-level / Member of the board

Amaury

Ben Carlin CEN & CENELEC

Luyckx Carlo Director

Europe.Brussels Liaison Office

Besozzi Carlotta Director

European Disability Forum

Monica Carlsson Vice-President


Florian Carmona European Parliament

David Caro European Small Business Alliance

Garcia Carolina Regional office

Paulo Carreiro Director of the Department for Business

Development

Azores Business Development Agency

Angela Carrillo Cano European Commission

James Carroll C-level / Member of the board

Accenture

Florian Cartoux Adviser / Consultant

Logos Public Affairs

Alphi Cartuyvels General Inspector

AWEX - Foreign Invest

Rafael Carvalho C-level / Member of the board

AIESEC

Anna Casagrande EASME

Alessandra Casale Head of Office

ASSONIME

Robbert Casier Flemish Youth Council

Gabriele Castagna In-house Public Affairs

European Commission

Daniele Castaldelli EUobserver

Arianna Catalano Adviser / Consultant

Hume Brophy

Eleonora Catella Adviser

BUSINESSEUROPE

Rui Cavaleiro Azevedo In-house Public Affairs

European Commission

Elena Cavallone Euronews

Andrew Cave Director

PMI

Anne Cavendish In-house Public Affairs

Statoil

Valentina Cefalu Director

Trend & Tradition

Alessandro Cenderello Managing Partner for EU Institutions

EY

Laura Ceriol European Commission

Maxime Cerutti Director

BUSINESSEUROPE

Adèle Chambaud Naudy Policy Director


Carlson Chan Private Secretary to the Chief Executive


Sylviane Chapelle In-house Public Affairs

EPO

Kyriacos Charalambous Member of the Cabinet of Commissioner HAHN

European Commission

Chulamanee Chartsuwan Ambassador / Diplomat

Royal Thai Embassy

Kumardev Chatterjee C-level / Member of the board

European Young Innovators Forum

Asterios Chatzitheodorou EUROPEAN COMMISSION


Julie Chauvet In-house Public Affairs

EGA

Jerome Chauvin Deputy Director General

BUSINESSEUROPE

Mohammed Cherif Developer

European Business Summit

Mike Cherrett Climate-KIC

Claude Cheruy Director

SPF Economie PME Classes moyennes & Energie

Marie-Hélène Chevallier Adviser / Consultant

Fipra

Nicolae Chichi Councillor

Tulcea County

Cristina-Catalina Chirita Adviser / Consultant

European Parliament

Peter Chisnall EUREKA Secretariat

Vladimir Chizhov Ambassador / Diplomat

Russian Mission to the EU

Kacper Chmielewski In-house Public Affairs

PMI

Alice Choi Deputy Representative

Hong Kong Economic and Trade Office

Sherwood Chris Head of Public Policy

Allegro

Eckert Christian Secretary General

European Power Tool Association

Rebecca Christie Bloomberg

Verfaillie Christine COO

European Society for Radiotherapy

and Oncology

Raudonat Christoph Director

European Society of Association Executives

Breyel Christopher Senior Manager Membership Services

Eucomed

Raja Chroudi Solvay Business School

Xenia Chrysostomou European Commission

Petronilla Cifarelli In-house Public Affairs

Pirelli

Patricia Cirez Adviser / Consultant

CEOE Delegation to the EU

Oana Ciurea European Commission

Marcel Claes C-level / Member of the board

American Chamber of Commerce in Belgium

Ian Clark European Commission

Michele Claus Adviser / Consultant

FEB / VBO

Karen Clements Director

Low Associates

André Clodong Director

Prudence sprl

Daniel Cloquet Director

BUSINESSEUROPE

Flo Clucas Adviser / Consultant

Liverpool Vision

Anne-Laurence Cock Senior Project Manager


Denis Coderre President

Metropolitan Community of Montreal

Ana Coelho Director

ACCIA-Government of Catalonia

Roger Coelho Adviser / Consultant

AmCham EU

Carlos Coll Accenture

Sarah Collins Spokesperson Service

European Commission

Gianluca Colombo C-level / Member of the board

Ferrero

Giovanni Colombo Adviser / Consultant


William M. Colton C-level / Member of the board

Exxon Mobil Corporation

Thomas Compernolle British American Tobacco

Rossana Console DG Justice

European Commission

Andreas Constantinides Adviser / Consultant

cabinet DN

Max Conzemius Adviser / Consultant

BDA

Colin Cook Director

Scottish Government

Jan Cools Adviser / Consultant

Milieu Ltd

Ron Cooper C-level / Member of the board

Bristol-Myers Squibb

Jeroen Cooreman Adviser / Consultant

Kabinet Vice-eersteminister en minister

van Pensioenen

Andre Cornelis Membership Management Services

International Stereotactic Radiosurgery

Society

Alessandro Cortese CEO

European Society for Radiation and Oncology


Mihai Costea Adviser / Consultant

BROmotion/ EP

Harold Cottin Adviser / Consultant

Servier

Constantin Cotzias Bloomberg L.P.

Julien Coubronne Adviser / Consultant

European Lime Association

Fabien Couderc freelance

Marc-Antoine Coursaget Caisse des Depots

Foulques Couvreur

James C. Cowles CEO EMEA

Citigroup

Bérénice Crabs SYNERGRID

Sucila Cristina European Commission

Tom Crotty Director

INEOS Group

Vasile Bogdan Cucos European Parliament

Mark Cunningham Director

cabinet DN Consulting

Richard Cuntz Academics

College of Europe

Jelena Cupina Belgrade Chamber of Commerce

Andrea Curri European Parliament

Valerie Cuvelier In-house Public Affairs

Ministry of Foreign Affairs (Belgium)

D

Salvatore D’Acunto In-house Public Affairs

European Commission

Tracey D’Afters Adviser / Consultant

Eurogas

Hugues d’Ales Adviser / Consultant

L’Oréal

Alessandro D’Alfonso European Parliament

Daniele D’Angeli

Luigi D’Angelo Italien Civil Protection

Bert D’Hooghe European Round Table of Industrialists

Ghislain d’Hoop Ambassador / Diplomat

Belgian Foreign Ministry

Clementine d’Oultremont In-house Public Affairs

Egmont Institute

Samla Da Rosa EUBrasil

Anthony Daans VisitBrussels

Anneliese Daelemans In-house Public Affairs

ExxonMobil Petroleum & Chemical

Sarah Daepp DG EAC, Unit B.2

Ghita Dahmouni rtd recherche et innovation

Ying Dai Solvay Business School

Antonio Dai Pra solvay brussels school

Mattia Dalle Vedove In-house Public Affairs

Hitachi Ltd

Sunniva Daloya Adviser / Consultant

Edelman

Denis Dambois EU Delegation to India

Susan Danger Director

American Chamber of Commerce to the EU

Vranken Dani Secretary General

Federation of European

& International Associations Based in Belgium

Van Espen Daniel President

Federation of European

& International Association based in Belgium

Berhin Daniel Adviser / Consultant

McKinsey & Co

Janssen Daniel Solvay SA

Stefanie Dannenmann - Di Palma Programme Officer

UNISDR

Carsten Dannohl Adviser / Consultant

BUSINESSEUROPE

Jean-Claude Daoust C-level / Member of the board

DAOUST SA

Stankovic Darko President

Crafts Chamber Karlovac

Christine Darville Director

FEB

Roxana Maria Dascalu EACEA

Dimitris Daskalopoulos Member federation of BUSINESSEUROPE

SEV Hellenic Federation of Enterprises

Cédric Daumas Ile-de-France Europe

Scurr David Development and Business Manager

European Social Network


Stephen Davies European Commission (DG JRC)

Richard Davies Adviser / Consultant

RDG

Céline Dawans Adviser / Consultant

Assembly of European Regions

Alexandra Daws European Commission

Robson Dazzi AIESEC

Biancastella De Angelis Adviser / Consultant

Hering Schuppener

Maria De Arriba Garcia European Commission

Philippe De Backer MEP

European Parliament

Michel De Bisschop Executive Director

European Society of Anaesthesiology

Riccardo De Bosio Adviser

BUSINESSEUROPE

Anne-Sophie de Brancion European Patent Office

Sébastien de Brouwer Director


Philippe de Buck Community Public Affairs

Noémie de CrombruggheProject Assistant


Boris De Doncker CEO

IdealHome

Martina De Donno European Commission

Wouter De Geest C-level / Member of the board

BASF

Daniele De Gennaro Adviser / Consultant

Hume Brophy

Jean de Gheldere Managing Partner


Ingmar de Gooijer Director

MedTech Europe, Eucomed, EDMA

Leon de Graaf European Commission

Bruno De Greef Accenture

Karel De Gucht European Commission

Filip De Jaeger Director

FEDUSTRIA

Thibaut de Kerchove SPF Affaire étrangères

Jean-Pierre De Kesel Director

Recticel

Tonnie Erik De Koster European Commission

Thomas De Lannoy Policy Officer, DG Echo

European Commission

Anthonie De Lausnay ABVV AC Antwerpen-Waasland

Fabiano De Leonardis Information and Policy Officer

Region Abruzzo

Therese de Liedekerke BUSINESSEUROPE

Charles De Lusignan ACEA

Claudia De Maesschalck Ambassador / Diplomat

Foreign Affairs Belgium

Thierry de Molinari C-level / Member of the board

CO.station

Robert de Muelenaere Director

Confédération Construction

Bernard De Potter Director

Flanders Enterprise

Charlotte de Preter Assembly of European Regions

Jonas De Raeve FEAD

Laurence De Richemont Adviser, Cabinet of the President

European Commission

Damiano De Rosa Maggioli

Gregoire De Rubiana Director

Euronews

Pedro de Sampaio Nunes Director

EUREKA

Patrick de Schrynmakers de Dormael Adviser / Consultant

Patricknewstart

Dries De Schutter AIESEC

Ines De Seixas Duarte College of Europe

Andreas De Smedt Solvay Brussels School

Bart De Smet Ageas

Philippe De Taxis Du Poet European Commission

Garance de Villenfagne FEVIA

Elin De Vits FEB

Cindy De Volder Flanders Investment & Trade

Chantal De Vrieze Director

ECONOCOM LEASE

Anouk De Vroey Director

Bristol-Myers Squibb


Véronique De Waele In-house Public Affairs

BASF SE

Jo Deblaere C-level / Member of the board

Accenture

Frederik Debrabander Accenture

Alexandre Dechaumont PR Director

EurActiv.com

Wim Decraene C-level / Member of the board

Accenture

Kristel Degener Employers’ and Business Association of NRW

Philippe Degraef Director

FEBETRA

Barbara Deherder Secretary

BUSINESSEUROPE

Paulina Dejmek-Hack Deputy Head of Cabinet, Commissioner Barnier

European Commission

Robbert Dekker Adviser / Consultant

European Parliament

Eduardo Del Pueyo Director


Jos Delbeke Director

EUROPEAN COMMISSION

Bram Delen Spokesperson, Guy Verhofstadt

European Parliament

Gianfranco Dell’Alba Director

CONFINDUSTRIA

Franco Delneri Senior Advisor

Italian Banking, Insurance

and Finance Federation

Thibaud Delourme Policy Officer

European Commission

Jean-Marc Delporte SPF Economie, PME, Classes moyennes

et Energie

Edouard Delruelle Professor

University of Liège

Jean-Luc Demarty Director General

European Commission

Carole Dembour Member federation of BUSINESSEUROPE

Federation of Enterprises in Belgium

Femke Den Hartog Member federation of BUSINESSEUROPE

INretail

Nicky Denning Director

Jaguar Land Rover

Etienne Denoel Director

McKinsey & Company

Marie Depelssemaker Sowaccess

Bogdana Depo Adviser / Consultant

MEP

Philippe Derieux Deputy CEO, AXA Global Property & Casualty,

and AXA Group Chief Reinsurance Officer

AXA Group

Olivier Deroo C-level / Member of the board

Acapela Group

Hendrik Descheemaeker In-house Public Affairs

Deloitte

Marija Desivojevic Cvetkovic C-level / Member of the board

Delta Holding

Eleni Despotou Director

European Lime Association

Gabriel Destremaut Stagiaire

EBAA

Vincent Detemmerman Director

Confederation Construction

Michel Deurinck Project Director

Europolitics

Johan Devriese Accenture

Bernard Dewit Director

Belgian-Chinese Chamber of Commerce

Stephanie Dheur College of Europe

Mario Di Ciommo Adviser / Consultant

UniCredit

Francesco Di Lodovico The European House - Ambrosetti

Tries Diane Secretary General

Eurojuris International

Paul Dickinson C-level / Member of the board

CDP

Marta Dimauro European Commission

Fernand Dimidschstein C-level / Member of the board

Accenture

Emil Dimitrov Adviser / Consultant

European Parliament

Janine Dobelmann Member federation of BUSINESSEUROPE

ZVEI

Kadir Dogan Expert International Relations

Istanbul Provincial Administration

Vasile Dogaru CEO

Consim TDV SRL Timisoara

Evelyne Dollet FoodDrinkEurope


Muniz Dolores Communication & Information Manager

AeroSpace and Defence Industries Association

of Europe

Valdis Dombrovskis Unity Party

Philip Morris Benelux BVBA

Giovanni Donato Ambassador / Diplomat

Embassy of Italy to the Kingdom of Belgium

Laurent Donceel Adviser / Consultant

g+europe

Raffaella Donnini INTESA SANPAOLO

Edyta Dorenbos Academics

European Banking Center,

Center for Company Law, Tilburg University

Susanne Doring Secretary General

International Associaiton of Plant Bakers

Timme Dossing Adviser / Consultant

cabinet DN

Damian Douglas Director

Bloomberg

Rowan Douglas CEO Global Analytics and Chairman

Willis Re

Aoife Doyle Member federation of BUSINESSEUROPE

Ibec

Lysan Drabon PMI Manager, Chapter Development ‚Äì Europe

Project Management Institute

Jim Dratwa Adviser / Consultant

European Commission

Madeleine Drielsma Adviser / Consultant


Shiraz Dromi Zernitsky Adviser / Consultant

Israeli Mission to the EU

Brigitte Drouviotis European Commission

Sara Andrada Dumitrana Adviser / Consultant

European Parliament

Alexandra Duncan European Commission

Dimitri Duplat Director

SIAT GABON

Sabine Dupont Europe Director

Society for Laboratory Automation

and Screening

Xavier Durand Head of Strategy and Growth

GE

Dawid Durejko Academics

CoE

Lopandic Dusko Ambassador / Diplomat

Mission of Serbia

Anastasia Duval Strategy & Community Manager

MCI

Mette Dyrskjot European Commission

Eelco H. Dysktra Chair, DIEM

Dykstra International Emergency Management

Inc.

E

Martin Ebeling Adviser / Consultant

European Parliament

Leonor Echevarria Perez Adviser / Consultant

cabinet DN

Christian Eckert Secretary General

European Power Tool Association

Tim Edgar Adviser / Consultant

Porter Novelli

Yasmina Eeckhout In-house Public Affairs

Belgian Ministry Foreign Affairs

Alexandre Egger ThinkYoung

Jan Eggert Director

The Foreign Trade Association

Konstantin Egorov Ministry of Industry

and Trade of The Russian Federation

Nele Eichhorn European Commission

Pedro Eikelenboom IDH The Sustainable Trade Initiative

Erol Ekizkuyu Permanent Delegation of Turkey to the EU

Smirnova Elena The European Sting

Jesus Elguea Palacios LVMI-Europe

Van Ingelgem Elisabeth Meetings & Conventions Manager

VisitBrussels

Bernardini Elisabetta Meetings & Conventions Advisor

VisitBrussels

Kawtar Elouali AIESEC

Kathleen Elsig In-house Public Affairs

EPFL/Human Brain Project

De Beughem Emmanuel Head of Investment - Inward Investment

Brussels Invest & Export

Caroline Emond General Delegate

Qu

Martin Engelmann Director

PlasticsEurope


Esa Eravalo Adviser / Consultant

European Parliament

Gamze Erdem Turkelli Adviser / Consultant

TURKONFED

Sophia Eriksson Waterschoot DG Education and Culture

European Commission

Jean Eylenbosch Director

Coca-Cola Benelux

F

Eloise Fabre-Perrin Euronews

Donata Faccia College of Europe

Eleonora Faina Adviser / Consultant

Confindustria

Melanie Faithfull Kent C-level / Member of the board


Svenja Falk C-level / Member of the board

Accenture

Henrik Fallesen Member federation of BUSINESSEUROPE

Radius Kommunikation A/S

Senez Fanny Chief Operating Officer

European Forum for Good Clinical Practice

Guido Fara College of Europe

Steven Farber Adviser / Consultant

Office of the Quartet Representative

Gamal Fateen Academics

CoE

Emma Fau Adviser / Consultant

META Group

Fabienne Faure General Delegate

Delegation of the Rhone-Alpes Region to the EU

Ludivine Félix Adviser / Consultant

Russchen Consultants

Antony Fell European Forum for Manufacturing

Roxane Feller FoodDrinkEurope

Vicent Fenollar paragon europe

Saouli Feriel Secretary General

EuroVAprint

Maurice Fermont European Commission

Javier Fernandez Director

Office of Castilla-La Mancha in Brussels

Alberto Fernandez Diez Adviser / Consultant

EACB

Rene Ernesto Fernandez Revollo Ambassador / Diplomat

Bolivian Ambassy

Rainer Feurer C-level / Member of the board

BMW

Christian Feustel Senior Policy Adviser | Advocacy Management

BUSINESSEUROPE

Stephen Fidler Wall Street Journal

Bruno Fierens Burson-Marsteller

Catherine Fieschi Director

Counterpoint

Diana Filip Director

JA-YE Europe

Gomes Filipa EUREKA Secretariat

Thomas Fillis Adviser / Consultant

European Commission

Heike Fischbach European Commission

Nadine Fischer BDEW

Ralf Fischer zu Cramburg Munich Re

John Fitzgibbon Head of Brussels Office

Southern England

Beatrice Flammini In-house Public Affairs

Citi

Aidan Flanagan Adviser / Consultant


Alain Flausch Secretary General


Bindelle Florence Executive Director

Federation of European Risk Management

Associations

Peter Florenz Henkel AG & Co. KGaA

James Fluker Ambassador / Diplomat

U.S. Embassy

Irina Fomina Ambassador / Diplomat

European Economic and Social Committee

Jose Fonseca Director

PMI

Chris J. Foreman Director Legal

MSD

Patricia Fosselard Secretary General

European Federation of Bottled Waters

Piers Fotiadis Ambassador / Diplomat

British Embassy Brussels


Bernard Foubert The Lisbon Council

Paul Fournier Director

European Man-Made Fibres Association (CIRFS)

Masson Fran Manager

The Belgian Economic Journal en chinois

Alessandra Franchi Pavia e Ansaldo Studio Legale

Lionel Frankfort C-level / Member of the board

Arthur D. Little

Dirk Fransaer C-level / Member of the board

VITO NV

Doru Frantescu Director

VoteWatch Europe

Folker Franz In-house Public Affairs

ABB

David Frautschy Member federation of BUSINESSEUROPE

Telefenica

Melchior Frederic Director Governmental Relations

European Building Automation

and Controls Association

Céline Fremault Minister of Economy and Employment

Brussels Capital Region

Raymond Frenken Director


Barbara Frey Representation of Republic of Srpska

Göteskog Frida UNITEE

Pascal Friedrich Academics

College of Europe

Tetsuro Fukunaga Member federation of BUSINESSEUROPE

Japan Machinery Center for

Trade and Investment

Anca Fulger European Parliament

Dominique Furst-Fontaine Director

European Patent Office

G

Federica Gagliardi Self employed

Silvia Galan European Commission

Andreas Galanakis Director

AmCham EU

Marnix Galle CEO

Allfin

Andrea Gallo Studio Gallo

Dominique Galloy CEO

Sigma Conso

Marie Louise Gammelgaard-Larsen Member federation of BUSINESSEUROPE

Danish Confederation of Employers

Patrycja Gan European Commission

Gianpaolo Gangemi Pavia-ansaldo Studio Legale

Elvina Garayeva Adviser / Consultant

William Garcia Director

CEFIC

Jose Vicente Garcia EASME

Antonio Garcia del Riego Director

Grupo Santander Benelux

Jose Manuel Garcia Margallo Adviser / Consultant

Telefonica

Konstantin Garidis Think young

David Garlot Adviser / Consultant

EUREKA Secretariat

Maud Garnier In-house Public Affairs

BIAC

Antoine Garnier Fédération Bancaire Française (FBF)

Paolo Garonna C-level / Member of the board



Shristi Gartaula Director of Marketing and Operations

AIESEC Switzerland

Daniel Gassmann Adviser / Consultant

EASME

Anne Gateff INSEAD

Massimo Gaudina Director


Marie-Jos Gauthier Representative

Representation of Guyane Region

Blandine Gayral Steptoe&Johnson

Samuel GEBER Academics

Geber

Charlotte Geerdink Neth-ER

Heylen Geert General Director

FEBELGRA

Filip Geerts C-level / Member of the board

CECIMO

Niko Geerts Vlaamse overheid

Edouard Gega CEO

F-L GEGA


De Jongh Gemmeke International Sales Manager

Streamdis

Anne-Benedicte Genachte Corporate Relations Manager

EWEA

Renaux Geneviève Advisor of His Majesty the King

Royal Palace

Feasey Geoffrey Corporate Affairs Manager

ENTSO-E

Clerckx Geoffroy Head Bilateral Relations,

PR and Communication

Brussels International

Murray George Accenture

Kristalina Georgieva European Commission

Guelton Georgine Meetings & Conventions Advisor

VisitBrussels

Ourania Georgoutsakou In-house Public Affairs

SEMI Europe

Sebastian Gerlach Microsoft

Andrea Gerosa C-level / Member of the board

ThinkYoung

Anne-Sophie Gerst Fédération Française des Tuiles & Briques

Fatima Ghardi Director

EUNAWE

Sara Ghazanfari ETNO

Redouane Ghazouani Technicien stand

VisitBrussels

Monica Ghecea UECC and Verkehrsfragen

Nathalie Gherardi Public Policy

MSD

Anna-Maria Giannopoulou European Commission

Maria Rosa Gibellini Director

European Internet Foundation

Andrew Gibson Councillor

Hampshire County Council

Ronen Gil-Or Ambassador / Diplomat

The Mission of Israel to the European Union

Eric Gilbers Member federation of BUSINESSEUROPE

VNO-NCW

Hugh Gillanders public affairs director,

GE

Olivier Gillerot C-level / Member of the board

Accenture

Bernard Gilliot C-level / Member of the board

Tractebel Engineering

Paolo Giordano AIOP

Sara Giovannini European Commission

Antony Giraud General Manager France & EMEA Distribution

Sales Director

AVAGO

Marco Giuli Madariaga - College of Europe Foundation

Marletta Giuseppe Association manager

International Association of Young Lawyers

Pavel Glukhov Adviser / Consultant

EPPA SA

Peter Glynn Adviser / Consultant

ATD Fourth World

David Goatman Knight Frank/ Climate-KIC

Lidia Godlewska European Commission

Simon Godwin Director

EUCAR

Pascal Goergen C-level / Member of the board

Assembly of European Regions

Gilles Goffard JADE Belgium

Michel Goldman C-level / Member of the board


Hana Goldschmidtova European Commission

Jonas Goltermann Academics

College of Europe

Eduardo Gomez Casado European Commission

Brecht Gommers Academics

Solvay Business School

Iurii Gomzar College of Europe

Andras Gonda CEO

Solartech Nonprofit Kft

Gustavo Gonzalez-Quijano Director

COTANCE

Sanne Goossens CECED

Sarah Gordon Financial Times

Robert Gordon Senior Advisor for Europe

Sorini Samet & Associates LLC


Servet Goren Cefic

Encho Gospodinov Cabinet Expert, Cabinet of Commissioner Kris-

talina Georgieva

European Commission

Frederic Gouarderes In-house Public Affairs

European Parliament

Sebastien Gouin Ph.D

EPFL

Floris Goyens Assuralia

Kinga Grafa Adviser / Consultant

European Parliament

Elzbieta Gral EC

Giancarlo Granero European Commission

Leo Grassi Adviser / Consultant

Region Abruzzo

Jan Grauls Adviser / Consultant

EY

Olivia Gray Chief Operating Officer, Capital,

Science and Policy Practice

WillisRe

Andrej Grebenc Adviser / Consultant

European Commission

Agnieszka Gregorczyk Cabinet, Hannes Swoboda

European Parliament

Jenny Grey In-house Public Affairs

Citi

Jean-François Gribomont Director

UTEXBEL

Ana Maria Grigore European Commission DG RTD

Marie Jose Grilo Rosa Executive Assistant to the Director General

BUSINESSEUROPE

Stefania Grosso European Commission

Lennart Grundberg Policy Officer, DG Enterprise

European Commission

Kasper Grundlehner Member federation of BUSINESSEUROPE

VBO-FEB

Eva Grut-Aandahl Head of European Governments Affairs

PFIZER

Ruslan Guchetl Ministry of Industry and Trade

of the Russian Federation

Bahar Guclu Permanent Delegation of Turkey to the EU

Jacques Guers Corporate Vice President Global

Accounts Operations

XEROX

Olivier Guersent Head of Cabinet, Commissioner Barnier

European Commission

Cinzia Guido Member federation of BUSINESSEUROPE

Confindustria

Aurélie Guillemette Accenture

Gaurav Gujral Accenture

Gokalp Gumusdere In-house Public Affairs

CECIMO

Xiaofeng Guo Director

DATANG

Simon Guo Chief Representative in Belgium

Datang Telecom international

Rena Gurbanova College of Europe

Sabina Gurbanova Academics

College of Europe

Vanessa Gustafsson European Commission

H

Tanja Haak Adviser / Consultant

Vergote Group

Gernot Haas Member federation of BUSINESSEUROPE

Industriellenvereinigung

Anja Julia Habersang EC

Hans Hack Adviser / Consultant

FTI Consulting

Zein Haddad European Commission

Mathias Haerynck Permanent Representation

of Belgium to the EU

Johannes Hahn Commissioner for Regional Policy

European Commission

Morgane Haid Member federation of BUSINESSEUROPE


Mimoza Halimi Ambassador / Diplomat

Mission of Albania to the EU

Dominic Hallas In-house Public Affairs

Sovereign Strategy

Wim Hamers Director

Tata Steel Nederland Services BV

Kurt-Ake Hammarstedt Adviser


Filip Hamro-Drotz Member federation of BUSINESSEUROPE

Confederation of Finnish Industries EK


Patrick Han Ambassador / Diplomat

Taipei Representative Office in EU

Maria Hannour Academics

College of Europe

Morten Hansen European Commission

Anne Hansen European Commission

Jeroen Hardenbol Adviser / Consultant

BUSINESSEUROPE

Refat Harizi CEO

Agro-imput-harizi

Julia Harrison FTI Consulting

Anne Sofie Hartvig Pedersen Permanent Representation

Denmark to the European Union

Louise Harvey Adviser / Consultant

FTI Consulting

Geir Haugum Financial Mechanism Office, EFTA

Christian Hauke DG Enterprise and Industry, European Commission

Katrin Haus Adviser / Consultant

Hering Schuppener

Jones Hayden Bloomberg

Emmanuel Hazard Director

AGC Glass Europe

Claire-Marie Healy In-house Public Affairs

GSMA

Bertil Heerink Cosmetics Europe

Korrina Hegarty Director

CECED - EU Household Appliance Industry

Association

Robert Heiling Member federation of BUSINESSEUROPE


Pilkington Helen EUnited

Severyns Helga Senior Director, Special Projects

UITP

Laurent Hellbaut Adviser / Consultant

Agoria

Sanna Hellstedt European Commission

Céline Hendrickx Member federation of BUSINESSEUROPE

BVPI

Olivier Henin Directeur de la Cellule de Politique générale

Cabinet du Vice-Premier Ministre

Ulf Henning Director

Accenture

Bruno Henrard Director

NLMK Europe

Didier Herbert Director

EUROPEAN COMMISSION

Patrick Herman Head, Bilateral

Foreign Trade & Economic Diplomacy

Peter Herrmann C-level / Member of the board

Celtic Office

Bosquet Hervé Director


Bruno Héry Director

LyondellBasell

Alain Heureux Founder

Interactive Advertising Bureau

Geert Heylen General Director

FEBELGRA

John Higgins Director

DIGITALEUROPE

Matthew Higham KPMG

Louis Hinzen FoodDrinkEurope

Paula Hippolyte-Bauwens Ambassador / Diplomat

Embassy of Saint Lucia

Christine Hirzel Global Head of External Relations

INSEAD

John Hobbs Adviser / Consultant

Canadian Manufacturers and Exporters

Brendan Hodgson Adviser / Consultant

Hill and Knowlton Strategies

Paul Hofheinz The Lisbon Council

Schmieding Holger Berenberg Bank

Julie Holte Member federation of BUSINESSEUROPE


Stijn Hoorens Director

RAND Europe

Chris Hoornaert Ambassador / Diplomat

Port of Antwerp

Xavier Hormaechea Director

UCB

Renate Hornung-Draus Managing Director

Confederation of German Employers (BDA)

Jana Hoskova European Commission

Charles Howard Think Young


Angela Howarth Director

Climate-KIC

Christof Hoyler C-level / Member of the board

GlobalFair

Lucia Hricova In-house Public Affairs

ABB

Juliana Hristova European Commission

Susanne Huefner Adviser / Consultant

Exxon Mobil Corporation

Gerhard Huemer Director

UEAPME

Thierry Huet Président du Conseil d’Administration

Desobry SA

David Hughes Adviser / Consultant


Thibaut Hugues International Affairs Manager

Group S

Francine Huhardeaux Director, Press & Communication

AER

Samir Hulileh PADICO Holding

Toi-Lan Hung Ambassador / Diplomat

Hong Kong Economic & Trade Office

Monika Hunjadi ERCEA

I

Suber Ian DoubleDutch

Thorir Ibsen Ambassador / Diplomat

Embassy of Iceland

Niewiadomska Iga Membership Officer


Ilya Ignatkin INS sprl

Gothami Indikadahena Ambassador / Diplomat

Embassy of Sri Lanka

Andreu Iranzo Navarro In-house Public Affairs

Valencian Regional Office

Manuel Irun Molina CLIMATE-KIC

Len Ishmael Ambassador / Diploma

Embassies of the Eastern Caribbean States

Dina Ismail AIESEC

Abdelfatah Ismail Solvay Brusseles School

Dilek Istar Ates Member federation of BUSINESSEUROPE

TUSIAD-Turkish Industry

and Business Association

Miia Itanen ECRN

Patrick Itschert Deputy General Secretary

European Trade Union Confederation

Zeljko Ivancevic Director

European&Corporate Strategy

Aneliya Ivanova In-house Public Affairs

Corporate Commercial Bank AD

J

Steve Jacobs Director

PMI

Gregoire Jacques European Business Summit

Guéric Jacquet Manager

BAIN & COMPANY

Maxime Jadot CEO

BNP Paribas Fortis

Luca Jahier European Economic and Social Committee

Bernard Jakelic Director

Croatian Employers’ Association (CEA)

Tomas Jakimavicius Ambassador / Diplomat

Lithuania

Eggert Jan Director General

Foreign Trade Association

Agata Janaszczyk Policy Officer, DG Research and Innovation

European Commission

Erika Jangen Adviser / Consultant

Primegroup

Virginia Janssens Director

EUROPEN

Andre Jasienski Director

FEBELCEM

Julia Jasinska Head of Trade Policy and Regulatory Affairs,

EU office

NOKIA

Quatresooz Jean Consultant

The Strategic Group

Nicolas Jeanmart Head of non-life, life and macro-economics

Insurance Europe

Jan Peter Jebsen Director

Norsk Hydro

Robert Jan Jeekel In-house Public Affairs

ArcelorMittal

Gary Jeffries Managing Director

Hughes Ellard


Zoran Jelic Director

C.R.E.A.M. Europe PPP Alliance

Ivana Jemelkova Adviser / Consultant

FTI Consulting

Caroline Jenner C-level / Member of the board

JA-YE Europe

Raphael Jenny Member federation of BUSINESSEUROPE

economiesuisse

Boesch Jerome Sales Manager


Guy Jeurissen Director

Accenture

Rong Ji Ambassador / Diplomat

Chinese Mission to EU

Victor Jimenez Solvay Brussels School

Jose Jimenez Mingo EUROPEAN COMMISSION

Anamaria Jinaru European Commission

Koralewska Joanna European Parliament

Laurence Jocaille Project Coordinator

International Society of Geriatric Oncology

Jessica Johnson Director

CEMBUREAU, the European Cement Association

Jeannine Johnson Maia Ambassador / Diplomat


Catherine Joie Le Soir

Jari Jokinen Academics

College of Europe

Jordi Joly Office of the Mayor of Barcelona

Olle Jonäng Adviser / Consultant

Region Vastra G√∂taland

Faull Jonathan Director General

European Commission

Robert Joos Director

GROUPEMENT DE LA SIDERURGIE (GSV)

Gesche Joost Academics

Berlin University of the Arts

Griet Joppen Accenture

Olivier Joris FEB/VBO

Hannu Jouhki In-house Public Affairs

Sanofi

Natasha Jovicic European Commission EACEA

Alexa Joyce European Schoolnet

Barth Julie Head of administration and Events

European Vending Association

Van Muysewinkel Julie Sales Support Coordinator

VisitBrussels

Plyson Jurgen Association manager

Belgian Association of Pharmaceutical

Medicine Professionals

K

Sinem Kaba-Pasqualon Academics

Louvain School of Management

Theofanis Kakarnias Adviser / Consultant

APCO Worldwide

Ilari Kallio Adviser / Consultant

CEEMET

Mate Kander ACEA

James Kanter International New York Times

Edvina Kapllani Accenture

Jonathan Kapstein USA freelance journalist

Amit Kapur Tata Consultancy Services

Elena-Constantina Karagiorgi European Commission

Rahila Karimova Academics

Vrije Universiteit Brussel

Impens Karin Deputy Director

Europe Brussels Liaison Office

Metzlaff Karin Executive Director

European Plant Science Organisation

Anna-Maria Karjalainen Adviser / Consultant

Hume Brophy

Edsjo Karl Director

Electrolux

Nils Karlson Ratio

Muthialganesan Karrunanithi Adviser / Consultant

HILINKS BUSINESS CENTRE

Hendry Kathryn Spiritual

Brahma Kumaris World Spiritual University

Desrumaux Katrien Account manager

Palais des Beaux-Arts / BOZAR


Franklin Katungwe Ambassador / Diplomat

EMBASSY OF REPUBLIC OF UGANDA, BRUSSELS

Lewis Kayleigh Journalist

The Parliament Magazine

Helena Kazamaki Senior Vice President, General Councel France

and MED Region

ABB

Dave Keating European Voice

Jack Keevill Adviser / Consultant

g+ europe

Axel Kenes Ambassador / Diplomat

Belgian mission to the EU

Neil Kerr Ambassador / Diplomat

Permanent Representation of Malta

Didier Ketels Director

Droits Quotidiens

Goossens Kevin Multimedia Engineer

Streamdis

Almaz Khamzayev Ambassador / Diplomat

Embassy of Kazakhstan to Belgium

Gauri Khandekar Adviser / Consultant

FRIDE

Anna Khanova In-house Public Affairs

Ingersoll Rand

Elisabeth Kiehlmann Member federation of BUSINESSEUROPE

Gesamtmetall

Tim Kievits Director

Vitromics Healthcare

Vandevoorde Kim Events Manager

AeroSpace & Defence Industries Association

of Europe

Chang-beom Kim Ambassador / Diplomat

Embassy of Korea

Timaru-Kast Kinga Head of Membership & Business Development

European Photovoltaic Industry Association

Lisbeth Kirk Director

EUobserver

Joe Kirwin BNA Publications

Sean Klein Sean Klein EU

Balthasar Klimbie C-level / Member of the board

Alliance for Rural Electrification

Luc Knoors European Commission

Eric Koch European Commission

Franziska Koch Adviser / Consultant

Lighthouse Europe

Tomasz Koguc Adviser / Consultant

European Commission

Maciej Kolaczek Ambassador / Diplomat


Ivelina Koleva Adviser / Consultant

British Telecom

Martin Konecny EP

Chor-Kei Kong Ambassador / Diplomat


Ilias Konteas Senior Adviser

BUSINESSEUROPE

Joost Koomen Director


Alexander Kops Adviser / Consultant

European Parliament

Paulin Kors European Commission

Frank Korsstrom Director

Accenture

Stefanos Kotoglou European Commission

Naouma Kourti European Commission

Gyorgy Kovacs Adviser / Consultant

European Commission

Regine Kramer Director, Lobbying & Partnerships

AER

Nicolaas Peter Kramer C-level / Member of the board

PressClub Brussels-Europe

Jacek Krawczyk EESC

Dennis Kredler Director

European Retail Round Table (ERRT)

Markus Krischer EU Policy Advisor

Bayer

Lecloux Kristina Accounts Manager & PR

Euractiv

Remko Kruithof In-house Public Affairs

ExxonMobil Benelux

Aleksandra Krygiel EuropaBio

Maciej Krzysztofowicz European Commission

Piotr Krzywda Pogorzelski EUREKA Secretariat

Anna Kubik European Parliament

Izabela Kubik European Parliament


Rolf Kuby Member federation of BUSINESSEUROPE

WVM Metals for Society

Chloé Kuder IncubatorEurope

Sergey Kudryavtsev Ambassador / Diplomat

Russian Mission to EU

Hendrike Kuehl Director


Magdalena Kufrej Adviser / Consultant


Elizabeth Kuiper Director

EFPIA

Darja Kulagina EPP

Abhinav Kumar C-level / Member of the board


Adem Kumcu C-level / Member of the board

European-Turkish Business Confederation

(UNITEE)

Martin Kumstel Adviser / Consultant

BDA Confederation of German Employers

Peter Kunze Director

ACEA - European Automobile Manufacturers

Association

Tilmann Kupfer In-house Public Affairs

BT

Zlatko Kuzman President

Croatian Economic Chamber

Ievgen Kuznetsov European Economic and Social Committee

Ben Kwiecinski Marketing and Operations Manager

Eurobrussels

Katarina-Marina Kyrieri Member federation of BUSINESSEUROPE

EIPA

L

Jean-Baptiste Labadie Project Manager

The State of the European Union

Pauline Labib Adviser / Consultant

Bruegel

Ludovic Lacaine In-house Public Affairs

AbbVie

Agnieszka Lach European Commission

Anders Ladefoged Member federation of BUSINESSEUROPE


Jacques Lafitte Adviser / Consultant

Avisa Partners

Drew Lai Deputy Representative

Hong Kong Economic and Trade Office

Linda Lai Special Representative for Hong Kong Econo-

mic and Trade Affairs to the European Union


Ana-Paula Laissy European Commission

Peter Lalvani EUREKA Secretariat

Philippe Lamberts European Parliament

Olivier Lambrecht C-level / Member of the board

AB-InBev

Philippe Lambrecht Member federation of BUSINESSEUROPE

FEB-VBO

Bob Lambrechts EAA European Aluminium Association

Jonathan Lambregs Flemish Youth Council

Eleonora Lambridis Westinghouse Electric Company

Marie Lamoureux In-house Public Affairs

SFR

Davide Lamparella Adviser / Consultant

European Parliament

Paola Lancellotti PL

David Landsman C-level / Member of the board

Tata Limited

Frederik Lange European Commission

Bruno Lanvin Executive Director of

the European Competitveness Initiative

INSEAD

Nadia Lapage Director

FEVIA

Jean Lapeyre Adviser / Consultant

SYNDEX

Tishevskaya Larissa Senior Manager, International Sales

Destination DC

Wing Fa Lau C-level / Member of the board

Hedgren Creations NV

Michiel Laumans In-house Public Affairs

KLM Royal Dutch Airlines

Jocaille Laurence Project Coordinator


Verhagen Laurence Chief Executive Officer


Michel Lavollay Director

Public Private Partnership Europe

Fred Le Borne C-level / Member of the board

Accenture


Bernard Le Masson C-level / Member of the board

Accenture

Yvon Le Moullec Caisse des depots

Gaël Le Roux Member federation of BUSINESSEUROPE

MEDEF

Jacques-Benoit Le-Bris C-level / Member of the board

Solvay

Laurence Leclercq In-house Public Affairs

Bayer AG

Christophe Leclercq Founder

EurActiv.com

David Lecoque Adviser / Consultant

Alliance for Rural Electrification

Carlos Lee Director

EPIC European Photonics Industry

Consortium

Jonathan Lee Ambassador / Diplomat


Lee Man Lily Lee Ambassador / Diplomat

Hong Kong Economic and Trade Office, Brussels

Sarah Lee Adviser / Consultant

Interel

Tobias Leenaert Director

EVA vzw

Danuta Lehto European Commission

Kristo Lehtonen Head of European Policies

NOKIA

Michael Leigh Adviser / Consultant

German Marshall Fund

Maria Lein Member federation of BUSINESSEUROPE


Craig Lemaire Director

VALMETAL

Jean-Paul Lemieux Head of the Trade and Economic Policy

Mission of Canada to the European Union

Monique Lempereur Sales and Managing Director

Carbon Continental Company

Marie-Pierre Lenain European Commission

Jan Willem Lenders Adviser / Consultant

BDEW

Andrej Lepavcov Ambassador / Diplomat

Mission of the Republic of Macedonia to the EU

Andreas Lernhart Director

GSC Legal Service - DQL

Karim Antonio Lesina C-level / Member of the board

AmchamEU

Christophe Lesniak european parliament

Nicolas Lete Policy Officer

Representation of Rhone-Alpes

Cy Leung Chief Executive


Aurélie Levak Academics

Federation of Austrian Industries

Corinne Lévêque EACEA

Kate Levick CDP

Gareth Lewis American Chamber of Commerce to the EU

Christian Leysen C-level / Member of the board

Ahlers

Thomas Leysen Chairman

KBC

Marc Lhermitte Partner, EY Advisory, Global Lead

Attractiveness and Competitiveness

EY

Sylvain Lhote Alcoa

Andreas Lill Director

EFCI

Vladimir Lincautan In-house Public Affairs

Brussels Plus

Pawel Lisiak European Commission

Jorge Liz EUREKA Secretariat

Pascal Lizin Director

GSK

Andrea Lo Presti Costantino GDF SUEZ

Guido Lobrano Senior Adviser

BUSINESSEUROPE

Bernard Lombard Director

CEPI (Confederation of European

Paper Indusries)

Carlo Lombardini-Satriani Director

FEDERACCIAI

Elozi Lomponda Collaboratrice

Cabinet du Vice-Premier Ministre

Elizabeth Longworth Director

United Nations Office for Disaster Risk Reduction

Raquel Lopes In-house Public Affairs

Liberty Global


Estela Lopez-Hermoso European Commission

Florian Lottmann Adviser / Consultant

Steltemeier & Rawe

James Lovegrove Director

APCO worldwide

Sara Lowemark Member federation of BUSINESSEUROPE


Egbert Lox Director

Umicore

Dan Luca Director

EurActiv.com

Mattia Luca Adviser / Consultant

FormezPA

Marco LucaccioniFinance and Administration


Raquel Lucas European Commission

Antonio Lucio-Villegas Director

Red Electrica Espanola

David Luengo Director

INDRA

Mathilde Lugger College of Europe

Filip Lugovic Director

EUobserver

Teresa Luis Ruiz Director

ENDESA Brussels

Kamashi Lumana INEA

Jacob Lund Nielsen Cabinet DN

Aylin Lusi In-house Public Affairs

UPS

Francesco Luti In-house Public Affairs

PMI

Christoph Luykx In-house Public Affairs

CA Technologies

Anthony Luzzatto Gardner Ambassador / Diplomat


Tuan Ly Academics

SOLVAY BRUSSELS SCHOOL

Dimitrios Lyritsis European Parliament

Drabon Lysan PMI Manager, Chapter Development

Project Management Institute

M

Van Zuilen Maaike International representative

World Association of Eye Hospitals

Simona Maassen In-house Public Affairs

SABIC

Massimo Macaluso Euradia International

Mauro Macchi C-level / Member of the board

Accenture

Kirsty Macdonald Director

Intel

Alastair Mackay In-house Public Affairs

PMI

Ewan Macphee CESI

Susanne Madders EUREKA Secretariat

Pierre-Luc Madillo Euronews

Maria Madrid Adviser / Consultant

European Commission

Martine Maelschalk Editorialist

L’Echo

Stefan Maes Director

FEB

Mathieu Maes C-level / Member of the board

ICC Belgium

Van Gompel Magda President a.i.


Anna Magyar President

Csongrad County Council

Frederic Joao Maier College of Europe

Metzen Maike Regulatory Affairs

European Tuna Fishing, Processing

and Trade Committee

Jean-Yves Mairé Head of Communication

ASTRAZENECA

Davor Majetic Croatian Employers’ Association (CEA)

Jovana Majstorovic Belgrade Chamber of Commerce

Tuuli Makela Member federation of BUSINESSEUROPE


Denis Maksimov Academics

Eurasia Competitiveness Institute

Pablo Malagon Voxbone


Christiane Malcorps C-level / Member of the board

Solvay

Didier Malherbe In-house Public Affairs

UCB

Nubar Malikian Bank of New York Mellon

Yalchin Mammadov Director

eunews.az

Marco Mancino Adviser / Consultant

EACB

Hubert Mandery Director

Cefic

Angelika Manger Academics

Vrije Universiteit Brussel

Emanuele Manigrassi European Commission

Jasmine Mann Ambassador / Diplomat


Henk Mannekens In-house Public Affairs

BT Group

Taake Manning Adviser / Consultant

Netherlands Enterprise Agency

Phonseya Manorom Ambassador / Diplomat

Embassy of Laos

Jean Marbehant Lhoist S.A.

Emma Marcegaglia President

BUSINESSEUROPE

Vissers Marcel Editor-in-chief

Meeting Media Company

Jean Pierre Marcelle Director

Awex Trade and Investment

Olivier Marchal Chairman Europe

BAIN & COMPANY

Brigitte Marchand Belfius Bank

Isabelle Marchand In-house Public Affairs

Febelfin

Fabio Marchetti ENI

Francesco Marchi Director

EURATEX

Nitti Mardjan C-level / Member of the board

Accenture

Ara Margarian Director

SPIEF Foundation

Vanuhi Margaryan CoE

Walid Marhoon Senior Executive - Congress Development

Dubai Convention & Event Bureau

Gibellini Maria Rosa Director

European Internet Foundation

Goncalves Mariana European Comm ission (JRC)

Barbara Mariani Adviser / Consultant

Confindustria

Riccardo David Mariani ThinkYoung

Anca Marica Director

DEPARTMENT FOR SMES BUSINESS ENVIRON-

MENT AND TOURISM

Tuteleers Marie Sales Manager


Tsiatoura Marina Expert

YLFA International

Laura Mariosa Adviser / Consultant

Knowledge4Innovation

Malte Markert In-house Public Affairs

Siemens

Markku Markkula EU Committee of the Regions

Biljana Markova Adviser / Consultant

UNISDR

Giuseppe Marletta Association manager

International Association of Young Lawyers

Gabriel Marquette C-level / Member of the board

EUROGIA2020

David Marsden Director, UK and Benelux

Hong Kong Trade Development Council

Giacomo Martinotti Director

Avio SpA

Jonathan Martins Senior Consultant

EY

Rusanna MartirosianProject Assistant European Business Summit

Anders Marvik In-house Public Affairs

Statoil

Esteban Mas Director

Balearic Islands Government

Stefano Mason EUREKA Secretariat

Philippe Masset C-level / Member of the board

ING Belgium

Alina Matache Adviser / Consultant

European Parliament

Raluca Mateescu European Commission


Manuel Mateo European Commission

Monica Mateu Office of the Mayor of Barcelona

Jipson Mathew C-level / Member of the board


Markus Mau Director

MAU

Nicole Mau Adviser / Consultant

MAU

Karola Maxianova European Commission

Peter Maxson Global Facility for Disaster Reduction

& Recovery (World Bank)

Melanie Mazier In-house Public Affairs

Citi

Anna Mazur Ambassador / Diplomat


Salvatore Mazzamauro SBS-EM

Alberto Mazzon Ludwig von Mises Institute - Europe

Paola Mazzucchelli Secretary General

Association of European Renewable Energy

Research Centres

Ian McCarthy Director

Liverpool Vision

Lisa McCooey In-house Public Affairs

PMI

Matthew McGuinness Director

Accenture

Guillaume McLaughlin Head of Office, Guy Verhofstadt

European Parliament

Anna McNally Director

AmCham EU

Fergus McReynolds C-level / Member of the board

EEF - The UK Manufacturing

Mirna Medica European Commission

Michael Meirlaen Adviser / Consultant

Foreign Affairs Belgium

Anne Meister Metropolitan Region FrankfurtRheinMain

Pedro Mejia Solvay Business School

Frederic Melchior Director Governmental Relations

European Building Automation

and Controls Association

Riley Melissa A. Director of Convention Sales

Destination DC

Minna Melleri In-house Public Affairs

Hyundai Motor Company

Soizick Menais Administrative Manager

International Co-operative Alliance

Juliane Mendelsohn Academics

Free University of Berlin

Barbara Mendes-Jorge Adviser / Consultant

Sustainability Consult

Victor Lino Mendonca EGA

Juan Menendez-Valdes Director

Eurofound

Liga Mengelsone Member federation of BUSINESSEUROPE

Employers Confedeartion of Latvia

Solimani Menouch Office Manager

European Food Information Resource Network

Valery mercier vice président iva global enamel.

ESSEX

Dumitru Mergeani CEO

SC Miti Geo SRL

Magali Merindol DIGITALEUROPE

Lise Merken Director

Belgian-Chinese Chamber of Commerce

Giles Merritt C-level / Member of the board

Friends of Europe

Iwona Mertin Adviser / Consultant

EUROCHAMBRES

Sonja Merwar State Secretariat for Education Research

and Innovation

Allal Mesrar Ministry of Foreign Affairs

Hermine Mesropyan College of Europe

John Metselaar Director

Procter & Gamble

Ann Mettler Director

Lisbon Council

Maike Metzen Regulatory Affairs

European Tuna Fishing, Processing

and Trade Committee

Karin Metzlaff Executive Director

European Plant Science Organisation

Gert Meylemans In-house Public Affairs

Bridgestone Europe

Marcinkowski Michal DoubleDutch


Dominique Michel Comeos

Ballieu Michel CEO

European CanCer Organisation

De Bisschop Michel Executive Director

European Society of Anaesthesiology

Croise Michel C-level / Member of the board

Sodexo

Denis Mici College of Europe

Tania Mico In-house Public Affairs

Regional Government of Extremadura

Akkers Mieke Momentum

Dorthe Mikkelsen Vice President Mid-Europe

MSD

Bledar Milaqi European Parliament

Rene Milas Ambassador / Diplomat

EEAS

Amanda Millard Event Manager

International Wool Textile Organisation

Howard Miller In-house Public Affairs

Citibank

Reginald Miller Ambassador / Diplomat

U.S. Embassy France

Sergiy Milutin Responsible for Press


Sofia Minero Public Affairs Officer

European Association for Chemical

and Molecular Sciences

Eleonora Minozzi In-house Public Affairs

European Commission

Aitor Mintegui Basque Country Delegation to the EU

Emely Mintiens European Parliament

Maria Concetta Miranda Adviser / Consultant

FRBAF

Juste Mireia Jefa de Redaccion

Aqui Europa

Jan Mischke Adviser / Consultant

McKinsey & Company

Pietro Missanelli European Commission

Alex Mitchell C-level / Member of the board

G20 Young Entrepreneurs Alliance

Chrysoula Mitta The Lisbon Council

Cosmina Miu Adviser / Consultant

Perm Rep Romania to EU

Traore Mohamed Ambassador / Diplomat

embassy

Ebrahim Mohamed Climate-KIC Education

Jan Molema Ambassador / Diplomat

Benelux Union

Maria Molina European Commission EASME

André-Luc Molinier Member federation of BUSINESSEUROPE

MEDEF

Stijn Mols Ambassador / Diplomat

MFA Belgium - EU Affairs

Igor Monastyrov Tele Radio Company Donbass

Alfredo Montalbano C-level / Member of the board

Banca Monte dei Paschi di Siena

Benoit Monteyne FEB/VBO

Christopher Moore ThinkYoung

Christian Morales C-level / Member of the board

Intel

Giovanni Moratti European Commission

Marco Morchio Director

Accenture

Nuria Moreno Odero Adviser / Consultant

VNO-NCW

Mathieu Mori Director, AER Secretariat

AER

Chris Moris Director

FEVIA

Liam Morris Policy Officer, DG MARKT

European Commission

Tim Morris In-house Public Affairs

Tata Steel

Liz Morrison Accenture

Gian Michele Mosca Steria

Nikolas Moschakis Adviser / Consultant

EPC

Roberta Moscon EC EAC


Lieve Mostrey Euroclear SA/NV

Jean Mourain Vice President Global Strategy

RSD

Arnaud Mourot C-level / Member of the board

Ashoka France

Séverine Moutquin Graphic Designer


Piero Mozzi Adviser / Consultant

ASSICURAZIONI GENERALI

Barbara Mulert Accenture

Nicolas Müller-Geoffroy ThinkYoung

Dolores Muniz Communication & Information Manager

AeroSpace and Defence Industries Association

of Europe

Irene Murkovic European Commission

Martin Murray C-level / Member of the board

Asia Matters

Jonathan Murray Director

DIGITALEUROPE

Fiona Murray Schuman associates

Julien Mus Vidéographe

VisitBrussels

Jessica Mutton Academics

Dechert LLP

Tore Myhre Director

NHO - Confederation of Norwegian Enterprise

Anni Mykkanen Adviser / Consultant

EACT

Iana Myts Manager Government Affairs and Public Policy

3M

N

Penny Naas Vice-President EMEA Public Affairs

UPS

Eric Nachtergaele Conseiller général

SPF Economie

Dobbelaere Nancy Director

Canon Belgium nv/sa

Uitdewilligen Nancy Business Development Director


Carfrae Nancy Round Table Coordinator

Union of International Associations

Deborah Nash Director

cabinet DN

Niki Naska EUREKA

Duchesne Natacha Meetings & Conventions Analyst

VisitBrussels

Hans Naudts Adviser / Consultant

European Commission

Mario Nava Director, DG Internal Market and Services

European Commission

George Nazi Director

Accenture

Joao Francisco Negreiros In-house Public Affairs

JADE - European Confederation of Junior

Enterprises

Mark Neirynck Ambassador / Diplomat


Lorenzo Nelli Feroci IFC - World Bank Group

Neacsu Nelu C-level / Member of the board

EIR

Paolo Neri Warrant Group Srl

Vadim Nesterenko CEO

Group of Companies ORELSKAYA

Stilpon Nestor Nestor Advisors Ltd

Christian Nibourel C-level / Member of the board

Accenture

Delia Nicolaescu Events Manager

EurActiv.com

Phedon Nicolaides Professor

College of Europe

Elena Nicolescu JADE

Paolo Nicoletti Adviser / Consultant

Community Public Affairs

Bramsen Niels European Cancer Organisation

ECCO

Alessandro Niglia European Commission

Ingvill Nilsen Member federation of BUSINESSEUROPE

NHO - Confederation of Norwegian Enterprise

Patrick Nip Director of Information Services


Johannes Nitschke Adviser / Consultant

gpluseurope

Jean-Louis Nizet C-level / Member of the board

Fédération Pétrolière Belge


Mxolisi Nkosi Ambassador / Diplomat

SOUTH AFRICAN EMBASSY

Pierre-Yves Noble Assembly of European Regions

Koshi Noguchi In-house Public Affairs

Toshiba of Europe Ltd

Philippe Noirhomme BELGIAN VAT DESK

Lars Erik Nordgaard Ambassador / Diplomat

Norwegian Mission to the EU

Satu Norsten Manninen Regional Business Development Strategist


Naiara Novillo Member federation of BUSINESSEUROPE


Rashad Novruz Ambassador / Diplomat

Embassy of Azerbaijan

Mirjana Nozic NIS a.d. Novi Sad

Pedro Nunes dos Santos Director

PMI

Anesu Arthur Nyamukapa Ambassador / Diplomat

Embassy of the Republic of Zimbabwe, Brussels

Dorte Nybroe Member federation of BUSINESSEUROPE


Jean-Albert Nyssens McKinsey & Company

O

Cillian O Donoghue Adviser / Consultant

FleishmanHillard

Erik O’Donovan Member federation of BUSINESSEUROPE

Ibec Europe

Kevin O’Kane Adviser / Consultant

g+ europe

Michelle O’Neill VP Govt & Public Affairs EMEA

Ingersoll Rand

Kate O’SullivanCommunication and Speakers Manager


Carlos Ochoa Adviser / Consultant

Logos Public Affairs

Lucia Odone Policy Officer, Committee 1

AER

Lilian Ojeda Sadhwani Adviser / Consultant

Inforpress

Montaser Oklah Alzoubi Ambassador / Diplomat

Embassy of Jordan

Babajide Okusanya Director

AIESEC in Belgium

Felix Oldenberg Director

Ashoka Europe & Germany

Gavryluk Olesya Ambassador / Diplomat

Embassy

Alvaro Oliveira Director

Alfamicro, Lda

Rodrigo Oliveira Undersecretary of the Presidency

for External Affairs

Government of Azores

Conrado Oliveira In-house Public Affairs

JADE - European Confederation

of Junior Enterprises

Karin Oliver Adviser / Consultant

Balearic Islands Government

Varhelyi Oliver Ambassador / Diplomat

Permanenet Representation

of Hungary to the EU

Dugardyn Olivier External Lawyer

European Aluminium Association

Jean-Noël Olivier C-level / Member of the board

Mairie de Bordeaux

Daniele Olivieri Adviser to the President

and the Director General

BUSINESSEUROPE

Mattias Oljelund Adviser / Consultant

Prime Group

Peter Olson Vice President and Head of European Affairs

ERICSSON

Vinicius Onofre AIESEC

Adina Onofrei European Commission

Wim Oosterom Advisor


Xavier Ortegat Director

CEPI

Pedro Ortun Director

EUROPEAN COMMISSION

Fouad Osmani College of Europe

Annika Ostergren European Commission

Gundars Ostrovskis European Commission

Dominique Ostyn Director

EurActiv.com PLC


Miguel Otero Iglesias Academics

Elcano Royal Institute

Zanna Otisone European Commission

Oriano Otocan Head of the Department for International

Cooperation and European Affairs

Istria

Serguei Ouattara C-level / Member of the board

EU-Africa Chamber of Commerce

Juliette Oury European Commisson

Elsa Ozmen European Climate Foundation

P

Alevtyna Pabst Director

Startup Kyiv

Viviana Padelli Adviser / Consultant

CONFINDUSTRIA

Ana Catarina Pais de Oliveira European Research Council

Daniel Pajor European Commission

Jack Palmer ThinkYoung

Gianluca Panti self employed

Mazzucchelli Paola Secretary General

Association of European Renewable Energy

Research Centres

Anca Paraschiv European Commission

Mathieu Parenteau Director

Québec General Delegation

Irini Pari Member federation of BUSINESSEUROPE

SEV Hellenic Federation of Enterprises

Thomas Paris Head of Sales

Pictawall

Ruth Paserman European Commission

Federica Patalano In-house Public Affairs

BAT

Jaymeen Patel In-house Public Affairs

Apple

Vinciane Patelou Adviser / Consultant

cabinet DN

Fosselard Patricia Secretary General

European Federation of Bottled Waters

Bontinck Patrick CEO


Van Gheel Patrick Ambassador / Diplomat

Ministry Foreign Affairs, External Trade

and Cooperation Development

Paolo Patruno FEDERALIMENTARE

Aurelie Pattyn In-house Public Affairs

Hydro

Sidonie Pauchet EC Projects,

Training and Communications Assistant


Alexandra Paul Accenture

Soterios Pavlides European Commission

Erik Peetermans Member federation of BUSINESSEUROPE

VBO

Maggy Peeters AmCham EU

Kris Peeters Minister President

Flanders

Leo Peeters Ambassador / Diplomat

MFA

Anne Peeters Cabinet du Ministre Jean-Claude MARCOURT

Jeremie Pelerin Director

AFEP

Veronika Pelle European Commission

Thomas Pellerin-Carlin Academics

College of Europe

Sabine Pellkofer C-level / Member of the board

Evonik Industries AG

John Pentin Director

Bloomberg

Olena Perekhodchenko Academics

College of Europe

Irena Peresa European Commission

Ines Perez Sanjuan Member federation of BUSINESSEUROPE

BUSINESSEUROPE

Clara Perles Ashoka Belgium

Katarina Perocevic EU Commission

Thierry Perouse Manager

Unicap Television

Filippo Perrone Donnorso In-house Public Affairs

FederlegnoArredo

Denis Peter European Commission -RTD&Innovation

Magnus Petersen-Paaske Director

Kairos Society

Sinaj Petrit President

Berat Regional Council

Grace Petrona Entrepreneur


Aurelia Petrov College of Europe

Victoria Petrova Adviser / Consultant

European Commission

Carlo Pettinelli Director

European Commission

Andrea Pezza European Commission

Daniel Pflumm Member federation of BUSINESSEUROPE

Verband der TUV e.V.

Sarah Phelan Member federation of BUSINESSEUROPE

MEDEF

Biltiau Philippe Chairman Masters Programmes

Universit

Giulia Picano European Parliament

Sergio Piccarelli Group Chief Sales Officer

ADECCO GROUP

Stephen Pickford Academics

Chatham House

James Pieper Director

CEFIC

Sandrine Pierloz European Commission

Mylena Pierremont President

MING PAI CONSULTING

Anne-Francoise Piette Director Marketing & Business Development


Filip Pintelon C-level / Member of the board

Barco

Michal Pinter U.S. Steel Kosice

Karel Pinxten European Court of Auditors

Tomas Pirkl In-house Public Affairs

Confederation of Industry of the Czech Republic

Isabella Pirolo Adviser / Consultant

SpaceTecPartners

Luis Planas Herrera DG ENTR - European Commission

Maria Planegger Member federation of BUSINESSEUROPE

Architect, project A.01 architects ZT GmbH

Christian Planegger President and CEO, Ventrex Automotive GmbH

BUSINESSEUROPE

Thaddé Plater-Zyberk CEO

Teleclean

Mathilde Platteau Adviser / Consultant

Nielsen

Lionel Platteuw Director

EUnited AISBL

Sabine Platteuw Director

UKTI

Robert Plummer Adviser / Consultant

BUSINESSEUROPE

David Plunkett Ambassador / Diplomat

Mission of Canada to the EU in Brussels

Jurgen Plyson Association manager

Belgian Association of

Pharmaceutical Medicine Professionals

Gregoire Poisson Managing Partner

Interel EU

Martin Polivka Senior Consultant

EY

Antonio Pollio Salimbeni IL SOLE 24 ORE RADIOCOR

Peter Polzer Adviser / Consultant

European Parliament

Laura Pontiggia Adviser / Consultant

European Research Counil

Diana Popp European Commission

Giuseppe Porcaro European Youth Forum

Barbara Posch Ambassador / Diplomat

Perm.Rep. of Austria - Ministry of Economy

Caroline Poublan BT

Guillaume Poullaouec CLEPA

Sunil Prasad C-level / Member of the board

Europe India chamber of Commerce

Xavier Prats Monne Deputy Director General

European Commission

Emanuela Preiti In-house Public Affairs

ENEL SPA

Teresa Presas Director

CEPI (Confederation of European Paper

Industries)

Sabine Prevost European Commission

Adeline Prieur Marketing a Manager

International Society for Prosthetics

and Orthotics

Ruth Prior CDP

Aurica Pripa In-house Public Affairs

ArcelorMittal

Ray Pritwish Tata Consultancy Services

Ante Prka European Commission

Simona Pronckute Young European Leadeship


Anetta Proskurovska Academics

Ulc

Dimitri Proskurovski Academics

Solvay business school

Mark Purdy Director

Accenture

Amanjoot Purewal ThinkYoung

Manjeev Singh Puri Ambassador / Diplomat

Embassy of India

Q

Jean Quatresooz Consultant

The Strategic Group

Massimo Quattrocchi Director

Asia European Capital Investments SA

Moureau Quentin Sales Account Manager

VisitBrussels

Michael Quigley C-level / Member of the board

Sovereign Strategy

Santi Quinones European Parliament

Fa Quix Fedustria

R

Beate Raabe Secretary General

Eurogas

Katarzyna Rabczuk Adviser / Consultant

SoftServe

Nikola Radovanovic Chief Legal Officer for EU Legislation

Petroleum Industry of Serbia

Nathalie Ragheno Adviser / Consultant

FEB

Alain Liva Rahrijaona Ambassador / Diplomat

Embassy of Madagascar in Brussels

Edson Ramos European Comission

Stevan Randjelovic In-house Public Affairs

European Young Innovators Forum

Alex Rankin Adviser / Consultant

Morten Rasmussen Adviser / Consultant

EPPA

Jeppe Bo Rasmussen Member federation of BUSINESSEUROPE


Vincent Raufast Manager France

EY

Charlotte Raut Accenture

Tuomo Rautiainen Head of Group Tax, General Manager

Huhtamaki

Vendula Raymova Director

Bohemia EU Planners Ltd.

Ievgeniia Razumkova European Parliament

Sonia Rebecchi EU Commission

Sonia Recasens Mayer of Barcelona

Lars Redeligx CCO

Brussels airlines

David Reed Partner and Head of Financial Services

Kreab and Gavin Anderson

Laura Reginato Director

Cattaneo & Zanetto (Bussels Office)

Baudouin Regout European Commission

Birgit Reifgerste Administration Manager

PostEurop AISBL

Antti Reinsalo European Commission

Agnes Reiter Ambassador / Diplomat

Hungarian Permanent Representation

Marzena Rembowski European Parliament

David Rennie C-level / Member of the board

Nestlé

Melanie Rensonnet Service public de Wallonie

Philip Repar Member federation of BUSINESSEUROPE


Ilze Repele European Commission

Maria Reynders Director

Canon Belgium nv/sa

Didier Reynders Deputy Prime Minister and Minister

of Foreign Affairs

Isabel Riano Image7 Bruxelles

Giulia Riccio European Commission

Julia Ridsdale-Saw Adviser / Consultant

Impress

Michael J. Riegelnegg BUSINESSEUROPE

Jeremy Rifkin Director

Foundation on Economic Trends

Brook Riley Friends of the Earth Europe

David Rinaldi Academics

College of Europe


Francesco Riosa Assicurazioni Generali

Jorgo Riss Director

Greenpeace European Unit

Mary Ritter C-level / Member of the board

Climate-KIC

Rodrigo Rivera Salazar Ambassador / Diplomat

Ambassade de Colombie

Gianfrancesco Rizzuti In-house Public Affairs

febaf

Spalding Rob Associate Editor

Association Meetings International

Damien Robben Director

Canon Belgium nv/sa

Matthew Robinson Accenture

Lois Robson Member federation of BUSINESSEUROPE


Jerome Roche DG CONNECT - European Commission

Margarida Rodrigues Academics

College of Europe

Ricardo Rodrigues DG Connect - European Commission

Jesus Rodriguez Ambassador / Diplomat


Carlos Rodriguez Director

Telefenica

Ramon Rodriguez Cabezon Director

Ove Arup and Partners

Lorena Rodriguez Corchete DANSK ARBEJDSGIVERFORENING

Bruno Rodzynek Account Manager, Group Sales


Pieter Roelofsen Director

Tata Steel

Florence Roger Adviser / Consultant

KPMG

Beat Rohner C-level / Member of the board

Youth Regional Network

Karen Roiy Adviser / Consultant

DA

Pochet Roland General secretary

Belgian Brain Council

Eleni Romaidou Ambassador / Diplomat

Permanent Representation of Greece to the EU

Federich Romby European Commission

Cristina Ronquillo Ambassador / Diplomat

Embassy PERU

Marta Ros European Commission

Flora Rosenow Climate-KIC

Alex Ross Accenture

Sheila Rosseau Director

American Chamber of Commerce in Belgium

Titta Rosvall-Puplett Executive Director

European Biopharmaceutical Enterprises

Delphine Roulland Adviser / Consultant

g+ europe

Pierre-Frédéric Roulot Chief Executive Officer

Louvre-hotels

Denis Rousset Director

CATRENE

François Roux Director

SPF Affaires étrangères

Cecilia Rovelli European Commission

Theresa Rubino Italian Banking, Insurance and Finance Federation

Vervoort Rudy Minister President


Oppers Ruediger C-level / Member of the board

Evonik Industries AG

Cassandra Ruggiero Director

AIESEC

Victor Ruiz Salgado European Commission

Ellen RunngrenProject Manager


Wytze Russchen In-house Public Affairs

Russchen Consultants

Luis Russo dos Santos Academics

College of Europe

Philippe Ruttens Accenture

Pierre Ryckmans Infirmiers de Rue

S

Katelyn Saarinen Adviser / Consultant

AIM

Suvi-Tuuli Saarnio European Commission

De Hanscutter Sabien Momentum


Dupont Sabine Europe Director

Society for Laboratory Automation

and Screening

Neva Sadikoglu Secretary General, European Conservatives

& Reformists Group

Committee of the Regions

Josip Safar Deputy Prefect

Karlovac

Yosef Safi Harb C-level / Member of the board

Happitech

Irina Saghin European Commission

Youssef Sah Technicien stand

VisitBrussels

Sid Sala ECIPE

Alessandro Salimbeni Adviser / Consultant

European Parliament

Tom Sallis Member federation of BUSINESSEUROPE

CBI

Jalal Samadi Ambassador / Diplomat

Ambassade d’Iran

Ramazan Samadov Director

AYAPE

Vidhya Sampath Director


Matt Samuel Accenture

Virginie Samyn Director

Ashoka Belgium

Daniel Sanchez Director

Nauta Capital

Jorge Antonio Sanchez Ramirez In-house Public Affairs

JADE

Dovile Sandaraite European Commission

Paolo Sandri European Commission

Linda Sansbury Ambassador / Diplomat


Luisa Santos Director

BUSINESSEUROPE

Daria Santucci European Commission

Feriel Saouli Secretary General

EuroVAprint

André Sapir Academics

Bruegel

Michela Saputi European Schoolnet

Emily Sara Member federation of BUSINESSEUROPE


Anu Sarnet DG REGIO

European Commission

Manuel Sastre Adviser / Consultant


Motohiko Sato Japan Business Council in Europe

Maxime SattonnayMedia and Communications Manager European Business Summit

Andreas Sauer In-house Public Affairs

BMW Group

Ulrich Sauer European Commission

Laura Sauro Adviser / Consultant

Italian Permanent Representation

Natasa Sbrizaj Manager, Public Policy & Government Affairs,

Europe

3M

Maria Cristina Scarfia Member federation of BUSINESSEUROPE

confindustria

Francesco Scatigna UNITEE

Afke Schaart Senior Director Institutional Affairs

Microsoft

Marianna Scharf Adviser / Consultant

Fipra

Christophe Scharpe In-house Public Affairs

bpost

Johan Scharpe In-house Public Affairs

ExxonMobil

Philipp-Christian Scheel Adviser / Consultant

Zita Schellekens HEINEKEN International

Stefaan Schepers Adviser / Consultant

EPPA SA

Doris Schernhammer European Crop Protection Association (ECPA)

Marcus Scheuren Adviser / Consultant

European Parliament

Anders Schiermer Director Policy & Communications

MSD

Matthieu Schiffmann ThinkYoung

Anka Schild In-house Public Affairs

Siemens

Jonas Schmid Freelance journalist

Ulrike Schmulling Adviser / Consultant

German Chemical Industry Association (VCI)

Marina Schneider Adviser / Consultant

GVSt e.V.


Karen Schober BDEW

Henk Jan Scholten Blue Book Trainee - European Commission

Claire Schonbach Director of European Government Relations

XEROX

Jean-Pol Schrauwen Photographe

Cabinet du Ministre des Affaires étrangères

Stephanie Schretlen AmCham EU

Niels Schreuder In-house Public Affairs

AGC Glass Europe

Doris Schroecker RTD research and innovation

Alexander Schubert Executive Director

European College of Neuropsychopharmacology

Michail Schuch Academics

Vienna University of Economics and Business

Ingrid Schulerud Ambassador / Diplomat

Norwegian Ministry of Foreign Affairs

Olivier Schunck Accenture

Henne Schuwer Ambassador / Diplomat

Embassy of the Netherlands

David Schwander European Commission

Piera Sciama European Commission

Eileen Scollan Member federation of BUSINESSEUROPE

Ibec

Sebastien Scoupe Academics

Solvay Business School

Nicole Scourti British American Tobacco

John Scowcroft Adviser / Consultant

Global CCS Institute

Nolens Sebastien Meeting & Convention Advisor

VisitBrussels

Petru-Claudiu Seicaru Adviser / Consultant

Oxford Nation SRL

Rada Selakovic Belgrade Chamber of Commerce

Xavier Sellares Mayer of Barcelona

Luca Selva Ianus group

Laurent Sempot FEB/VBO

Sheherazade Semsar Managing Director

European Voice

Fanny Senez Chief Operating Officer

European Forum for Good Clinical Practice

Said H. Senussi C-level / Member of the board

K Group

Jana Sermekova Ambassador / Diplomat

Permanent Representation

of the Slovak Republic to the EU

Silvi Serreqi EASME

Naima Serroukh Cabinet europe ixelles

Helga Severyns Senior Director, Special Projects

UITP

Lars Seynaeve In-house Public Affairs

Citi

Kateryna Shalayeva Adviser / Consultant

Pool of European Youth Researchers

Renu Sharma Ambassador / Diplomat

Embassy of India to Belgium

Madi Sharma European Economic and Social Committee

David Sharrock European Commission

Gitae Shim Director

KIAT (Korea Institute for advancement

of technology)

Ilona Shtrom Commercial Attaché


Mirjana Sicevic In-house Public Affairs

Belgrade Chamber of Commerce

Pauchet Sidonie EC Projects, Training

and Communications Assistant


Christoph Sievering Bayer/ Climate-KIC

Harvey Siggs Councillor, Somerset County Council

Committee of the Regions

Roberto Signorini ANIA

Elena Simatic European Commission

Denislava Simeonova In-house Public Affairs

European Commission

Manon Simon BDEW

Frederic Simon EurActiv.com

Nicholas Simoncini European Parliament

Varos Simonyan Ambassador / Diplomat

Trade Representative of the RA

Sophie Sine FEB

Jasbir Singh Director

Roest Singh Advocates

Sisekelo Sinyolo AIESEC

Michèle Sioen President of the FEB/VBO


Aldo Siragusa U.E.

Jonas Skaalerud Member federation of BUSINESSEUROPE

Confederation of Norwegian Enterprise

Alexey Skantsev Ambassador / Diplomat

Permanent Russian Mission to the EU

Harriet Slager In-house Public Affairs

Fokker Technologies

Laurence Smajda European Parliament

Viktorija Smatko-Abaza Director

European Commission

Warwick Smith Director

British Generic Manufacturers Association

Robert-Jan Smits Director

European Commission

Anna Sobczak European Commission

Matilde Sobral Adviser / Consultant

MSConsulting

Georges Soccal Sales Administration

and Business Support Manager

HEXCEL

Minero Sofia Public Affairs Officer

European Association for Chemical

and Molecular Sciences

Menais Soizick Administrative Manager

International Co-operative Alliance

Gian Marco Solas European Commission

Menouch Solimani Office Manager


Stefan Solle Director

Gesamtmetall

Laura Somerhausen In-house Public Affairs

HEINEKEN International

Arnaud Sonnet Public Affairs Director

EurActiv.com

Wojciech Sopinski European Commission

Antonio Sorgi Director

Region Abruzzo

Marco Sotelino Ambassador / Diplomat

US Embassy to Belgium

Radoslav Soth European Parliament

Victor Soto In-house Public Affairs

JADE- European Confederation

of Junior Enterprises

Frederic Soudain Director

MCI Group

Paulo Sousa Adviser / Consultant

ex-EC

Fabrizio Spaolonzi Staigiare



Chloe Spathari In-house Public Affairs

European Commission

Mark Spelman C-level / Member of the board

Accenture

David Spence In-house Public Affairs

Hyundai Motor Company Brussels Office

Thomas Spiller The Walt Disney Company

Thomas Spoormans European Commission

Gerrit Spriet Europese Commissie

Klara Srbova Academics

University of Kent

Ljiljana Srdic EC DG ECFIN

Arnie Sriskandarajah Director

ROCKET INTERNET

Pierre St-Arnaud President and General Manager

ABB

Stephen Stacey Director

Hyundai Motor Company

Markus Staedler European Commission

Jean-Marie Standaert Member federation of BUSINESSEUROPE

Bulgarian Industrial Association

Svetoslav Stankov European Commission

Cveto Stantic Adviser / Consultant

European Economic and Social Committee

Milena Staporek In-house Public Affairs

European Commission

Anne Starkie-Alves European Commission (EASME)

Christopher Start C-level / Member of the board

Start Development bvba

Stefano Stefanini Adviser / Consultant

Podesta Group

Guillaume Steffens EASME

Julia Stehling Hostess

VisitBrussels

Thomas Steiert EASME

Federico Steinberg Academics

Real Instituto Elcano


Ruth Steinhoff Adviser / Consultant

German Chemical Employers Association BAVC

Anders Stenlund Member federation of BUSINESSEUROPE


Kajsa Stenstrom Adviser / Consultant

MHP Communications

Vrielynck Stéphanie Conseill

Cabinet Ministre Fremault

Segers Steve Business Manager

Streamdis

Didier Stevens In-house Public Affairs

TOYOTA MOTOR EUROPE

Anca Stoica Member federation of BUSINESSEUROPE

CBI

Larry Stone C-level / Member of the board

British Telecom

Matt Stone Adviser / Consultant

McKinsey Global Institute

Richard Straub Director

EFMD

Magdalena Strauch Member federation of BUSINESSEUROPE

BUSINESSEUROPE

Roland Strauss Director

Knowledge4Innovation

Jelena Stupaka Executive Agency

European Commission for SME

Elena Suarez Adviser / Consultant

European Commission

Shigeo Sugimoto Researcher, Strategic Information

& Research Department

MITSUI & CO

Attila Suhajda C-level / Member of the board

Hungarian Services and Outsourcing Association

Philippe Suinen CEO

AWEX

Dana Sullivan Principal

KF Washington & Brussels

Euchar Sultana C-level / Member of the board

Young Business Entrepreneurs

Tanaka Sumiko Coordinator

International Union of Immunological Societies

Leo Sun President of Brussels office

and Europe Affair Dept.

Huawei Technologies

Maciej Surowiec Manager, EU Institutional Relations

MICROSOFT

Ioana Surpateanu Adviser / Consultant

European Parliament

Robertson Susan President of ASAE Foundation

The Center for Association Leadership

Marc Suters Strategic Market Intelligence

EY

Lars Peter Svane Chief Executive, Marketing & Sales

Eurobrussels

Halada Svatopluk C-level / Member of the board

Association of Innovative Entrepreneurship CR

Marta Swietlicka European Commission

Juraj Sykora Council of the European Union

Ousmane Sylla embassy guinea

Marta Szafranska European Parliament

Monika Szczesna-Marek European Comission

Botond Szebeny Secretary General

PostEurop

T

Emilie Tack Adviser / Consultant

Deloitte

Nikolaus Tacke Director

Coca-Cola Europe

Hanane Taidi Director Communications

PlasticsEurope aisbl

Dennis z.s. Tan Director

ECE STUDENTS & ZAVIOX HOLDING

Susumu Tanaka Japan External Trade Organization (JETRO)

Brussels

Igal Taranic Academics

College of Europe

Mario Tarouca In-house Public Affairs

JADE

Andy Taylor South East Regional Manager

BT Global Services

Simon Taylor European Voice

Daniela Tecu Translation Centre for the Bodies of the EU

Tuula Teeri C-level / Member of the board

Aalto University


Pierre Teheux Adviser / Consultant

Towers Watson

Aslihan Tekin Director

Women Entrepreneurs Association of Turkey

Allard-Jan ten Berge EU Affairs & NATO

Saab Group

Mira Teoh Kim Member federation of BUSINESSEUROPE

BUSINESSEUROPE

Morena Termini EUROPEAN COMMISSION

Annalisa Tessarolo DG ENTR - European Commission

Paola Testori Coggi European Commission

York Alexander Tetzlaff Director

vbw - Bavarian Industry Association

Johannes Theiss Adviser / Consultant

Steltemeier & Rawe

Regis Thepot General Director

EPTB Seine Grands Lacs

Hendrik Theunissen Committee of the Regions

van Eyll Thierry Account Manager - Meetings & Conventions

VisitBrussels

Guy Thiran Director

Eurometaux

Katrine Mulvad Thomsen Ambassador / Diplomat

Danish Permanent Representation

Daniel Thorman Think Young

Cecilia Thorn In-house Public Affairs

Financial Reporting Council

Charlotte Thornby Director

Oracle

Anna Elisabeth Thum Adviser / Consultant

European Commission DG ECFIN

Hilde Thys Agoria

Arnaud ThysenGeneral Manager


Marianne Thyssen European Parliament

Catalin Ticheru European Commission DG Connect

Kinga Timaru-Kast Head of Membership & Business Development

European Photovoltaic Industry Association

Pieter Timmermans Member federation of BUSINESSEUROPE

FEB

Liga Timsa EC Cabinet

Thomas Tindemans C-level / Member of the board


Larissa Tishevskaya Senior Manager, International Sales

Destination DC

Rosvall-Puplett Titta Executive Director

European Biopharmaceutical Enterprises

Karel Tobback Cabinet Minister-President Kris Peeters

Ana Tomasek EUREKA Secretariat

Takahiro Tomonaga General Manager, Strategic Information &

Research Department

MITSUI

Torfs Toon Solvay Brussels school

Richard Torbett EFPIA

Marion Torregano-Silvani C-level / Member of the board

European Commission

Martin Totev European Commission

Aleksandar Totev Academics

University of Rome Tor Vergata

Annelies Traas EQAR

Patricia Trejo Adviser / Consultant


Johanna Trieb European Commission

Diane Tries Secretary General

Eurojuris International

Christos Trikoukis C-level / Member of the board

EMG Strategic Consulting

Nina Trofimova Adviser / Consultant

g+ europe

Mareike Trull UNITEE

Christos Tsachalidis European Commission

Tina Tsai Public Relations Manager

Huawei Technologies

Stanislava Tsarkova Academics

College of Europe

Marina Tsiatoura Expert

YLFA International

Dimitris Tsigos President

YES - European Confederation

of Young Entrepreneurs


Constantin Tudor Ambassador / Diplomat

Romania Rep. Perm.

Saila Turtiainen Member federation of BUSINESSEUROPE


Marie Tuteleers Sales Manager


Jan Tytgat Senior Manager Government Affairs

Umicore

U

Luis Ugarelli Ambassador / Diplomat

Embassy Peru

Nancy Uitdewilligen Business Development Director


Reimann Ulrike Director Communications

European University Association

Ahmed Ulusoy C-level / Member of the board

European-Turkish Business Confederation

(UNITEE)

Inigo Urresti European Commission

Cemille Ustun Member federation of BUSINESSEUROPE

Confederation of Swedish Enterprise/Almega

Gunter Uytterhoeven C-level / Member of the board

BNP Paribas Fortis

V

Marie-Christine Vaccarezza Member federation of BUSINESSEUROPE

MEDEF

Borbala Vadasz Member federation of BUSINESSEUROPE

MGYOSZ-BUSINESSHUNGARY

Joana Valente BUSINESSEUROPE

Diego Valiante Academics

Centre for European Policy Studies

Ismael Valigy Ambassador / Diplomat

Mozambique Embassy

Truus Valkering Director

Tata Steel

Magdalena Vallebona Adviser / Consultant

European Parliament

Diana Van Member federation of BUSINESSEUROPE

Confederation of swedish enterprise

Lieke Van Alphen EU Advisor

Noord Brabant

Betty van Arenthals Kramer Freher Member federation of BUSINESSEUROPE

MKB Nederland

Joris Van Assche Director

FeBelGen

Natascha van Bijsterveld Adviser / Consultant

ACCIO

Raf Van Bulck Member federation of BUSINESSEUROPE


Frans Van Daele Honorary Ambassador, Head of Cabinet to His

Majesty the King of Belgians

Royal Palace

Manouk van Dalm Academics

ThinkYoung

Ivo Van Damme Member federation of BUSINESSEUROPE


Willem Van de Voorde Deputy Head

Belgian Minister of Foreign Affairs

Tiphaine Van de Vyver Project Manager Trainee


Laurens van Delft European Parliament

Joke Van den Bandt Member federation of BUSINESSEUROPE

VNO-NCW

Jan van den Biesen In-house Public Affairs

Philips

Illya Van den Borre Director

Delhaize Group

Katrien van den Broeck Assistant, Guy Verhofstadt

European Parliament

Sam Van den plas WWF European Policy Office

Ludo Van Der Heyden Mubadala Professor

of Corporate Governance and Strategy

INSEAD

Carl Van der Horst In-house Public Affairs

Tata Steel in Europe

Mark van der Horst In-house Public Affairs

UPS

Olivier Van der Maren Director


Roeland Van der Stappen Adviser / Consultant

ERT

Marie-France Van Der Valk Director European Public Affairs

Renault

Walter Van Der Weiden Director Government & Industry Relations

ERICSSON

Jan van der Werff Self-Employed


Jonas van Eijk Academics

AIESEC

Daniel Van Espen President

FAIB

Marc Van Gastel Flanders Investment and Trade

Magda Van Gompel President a.i.


Guy Van Habberney Adviser / Consultant

US Embassy

Julian van Hille South African Embassy

Nicolas Van Hoecke Director

Samsung Electronics

Laurence Van Hoorebeke EUREKA Secretariat

Victor van Hoorn Adviser / Consultant

Hume Brophy

Frederic Van Houte Director General

European Man-Made Fibres Association

Johan Van Hove FPS Foreign Affairs

Thierry van Kan C-level / Member of the board

Febiac

Walter van Kuijen Philips European Affairs office

Johan Van Laer Director

Burson-Marsteller

Hilde Van Laere Adviser / Consultant

European Economic and Social Comittee

Caroline Van Leynseele EESC EUROPEAN ECONOMIC

AND SOCIAL COMMITTEE

Inès Van Lierde EUROALLIAGES

Mario Van Mierlo Member federation of BUSINESSEUROPE

VNO-NCW

Mathieu Van Overstraeten Adviser / Consultant

akkanto

Annie Van Praet FEB/VBO

Catherine Van Reeth Director

toy industries of europe

Joost Van Roost Director

ExxonMobil

Mats van Santen UniPartners Amsterdam

Rene van Sloten Cefic

Maaike Van Zuilen International representative


Michael Vancoillie Academics

SIEMENS & MBA Solvay

Marc Vancoppenolle Vice President Public Affairs Europe

ALCATEL

Geert Vancronenburg Member federation of BUSINESSEUROPE


Filip Vandenbempt In-house Public Affairs

Canon Belgium nv/sa

Tony Vandeputte C-level / Member of the board

FEB-VBO

Kim Vandevoorde Events Manager

AeroSpace & Defence Industries Association

of Europe

Bart Vandewaetere Adviser / Consultant

Nestlé

Philippe Vandewiele VANDEWIELE

Christophe Vandoorne Managing Partner - Korn Ferry Brussels

KORN FERRY

Robrecht Vandormael Adviser / Consultant


Valère Vangeel Director

FOD Economie, KMO, Middenstand & Energie

Patricia Vangheluwe Director

PlasticsEurope aisbl

Sebastien Vanhoucke European Parliament

Christian Vanhuffel Director

Agoria

Lieve Vanlierde Director

FETRA

Jean-Luc Vanraes Vice-President

Brussels Regional Society of Investments

Philippe Vanrie C-level / Member of the board

EBN

Thomas Vansiliette Director

AIESEC in Belgium

Luc Vansteenkiste Director

SIOEN

Joost Vantomme Director


Sobha Varghese Tata consultancy Services

Anastasia Vasilachi Director

AIESEC

Marian-Constantin Vasile Vice President

Timis County

Dimitra Vasilia Adviser / Consultant

Schuman Associates


Theodoros Vasilopoulos European Parliament

Christine Vaudery Adviser / Consultant

Liverpool Vision

Antonino Vavala Freelancer

Jose Vega Director

Procter & Gamble

Eva Veivo Council of the European Union

Almudena Velasco Adviser / Consultant

SpaceTec Partners

Snezana Velickovic Director

Belgrade Chamber of Commerce

Indre Venckunaite INEA

Pierre Verdoodt Flemish government

Christine Verfaillie COO

European Society for Radiotherapy

and Oncology

Dimitri Vergne In-house Public Affairs

Renault

Bernard Vergnes Chairman

EEC

Laurence Verhagen Chief Executive Officer


Loic Verheyen INS sprl

Ruben Verhoeven Director

McKinsey & Company

Guy Verhofstadt European Parliament

Marc Vermeire Managing Director Europe

SUMITOMO CHEMICAL

Jernej Vernik Director

Eurometaux

Mindaugas Veromejus In-house Public Affairs

Executive Agency for Small

and Medium-sized Enterprises

Yves Verschueren Director

essenscia

Sigfried Verstappen Senior Investment Promotion Executive

InvestHK

Peter Vertessy BUSINESSEUROPE

Rudy Vervoort Minister President


Ben Vicca Director

CGI Belgium

Loles Vidal FCVRE

Corinne Vigreux Co-Founder, Chief Commercial Officer,

Managing Director and Sales Director

TOMTOM

Alexandr Vilkul Member of the Regional Council - Former

Prime Minister of Ukraine


Viktoryia Vinahradava European parliament

Jose Sergio Vinay In-house Public Affairs

European Youth Forum

Boldrini Vincent Adviser / Consultant

UCL

Daniela Vincenti EurActiv.com

Lurkin Virginie Meetings & Conventions Advisor

VisitBrussels

Henk Visser European Commission, DG Enlargement

Imelda Vital Amway

Pedro Vitorio In-house Public Affairs

EDP

Derek Vollebregt AIESEC International

Heinz Christian Vollenweider VR Del. and CEO

Europa Reinsurance Facility Ltd (Europa Re)

Thomas Volstrup Member federation of BUSINESSEUROPE


Christina Von Westernhagen Director, EU Government Affairs and Public Policy

Dow

Michael Voordeckers Director


Vasiliki Voulgaraki Director

Thermo Fisher Scientific

Daniele Vranken Secretary General

Federation of European & International

Associations Based in Belgium

Vladimir Vroonen ThinkYoung

W

Henri Wagener Member federation of BUSINESSEUROPE

Fedil - Business Federation Luxembourg

Marhoon Walid Senior Executive - Congress Development

Dubai Convention & Event Bureau

Eustace Wallace Ambassador / Diplomat

Embassy of Eastern Caribbean States

& Mission to the EU

David Walzer Ambassador / Diplomat



Lesley Ward Adviser / Consultant

Scottish Government

Dominique-Paul Warnier C-level / Member of the board

Ministry of Economy, Industrie and Employment

Eve Wasmuth The European Sting

James Watson BUSINESSEUROPE

Wolfgang Weber Director

EU Government Relations BASF Group

Hélène Weil Adviser / Consultant

gplus

Christian Weinberger Adviser / Consultant

European Commission

Anneli Weinholt AeroSpace and Defence Industry Association

of Europe

David Weis Ambassador / Diplomat

Ministry of Foreign Affairs of Luxembourg

Marcus Weldon Chief Technology Officer

Alcatel-Lucent

Elona Wenk Personal Assistant


Daniel Wennick Member federation of BUSINESSEUROPE


Ruess Werner In-house Public Affairs

Michelin

Johnson Weru Ambassador / Diplomat

Embassy of Kenya

Christiane Westphal European Commission

Milosz Wiatrowski Academics

College of Europe

Jean Wibaut In-house Public Affairs

General Motors Europe

Anna Friederike Wildberg Academics

College of Europe

Fiona Wilkinson C-level / Member of the board

Visa Europe

Anna Will-Szczepankowska Ambassador / Diplomat


Luc Willems C-level / Member of the board

BENELUX UNIE

Lode Willems Ambassador / Diplomat

BNP PARIBAS FORTIS

Scott Williams Advisor

PricewaterhouseCoopers (PwC)

Neeley Williams In-house Public Affairs

Samsung

Tomboy Willy Director

Recharge

Oosterom Wim Advisor


Wolfram Wirbelauer Member federation of BUSINESSEUROPE

BDA

Peter Witt Head of Liaison Office Brussels

SIEMENS

Hanno Woelm Adviser / Consultant

APCO Worldwide

James Wolfe Ambassador / Diplomat


Matthieu Woodhouse Adviser / Consultant

AmCham EU

Gregor Woschnagg Ambassador / Diplomat

Federation of Austrian Industries

Dirk Wouters Ambassador / Diplomat

Permanente Vertegenwoordiging van Belgi√´

bij de EU

Fiona Wright Director

CabinetDN

Sjoukje Yao Wu Adviser / Consultant

EU-China Intercultural Exchange Consultancy

Michelle Wyart-Remy Director

IMA-Europe

Barbara Wynne Accenture

X

Guillaume Xavier-Bender Adviser / Consultant

German Marshall Fund

Yu Xiao Director

China Council for the Promotion

of International Trade (CCPIT) in Brussels

Y

Zainuddin Yahya Ambassador / Diplomat

Embassy of Malaysia

Andreas Yannopoulos Director

PMI

Edward Yau Director of the Chief Executive’s Office


Tevfik Yavuzer Assistant, Committee 1

AER

Bing Ye Director

China Council for the Promotion

of International Trade(CCPIT) in Brussels

EBS 2014 PARTICIPANT LIST 186 EBS 2014 PARTNERS 187

Selim Yenel Ambassador / Diplomat

Turkish Delegation to the EU

Janica Ylikarjula Member federation of BUSINESSEUROPE


Helene Yohannes Director

AIESEC

Elina Yrgardh Adviser / Consultant

NASDAQ OMX

Hung Yuri Academics

Mercer

Z

Rosario Zacca Adviser / Consultant

Gianni, Origoni, Grippo, Cappelli & Partners

Florian Zachia In-house Public Affairs

EC

Roberto Zangrandi Director

Enel SPA

Cecilia Zappala BUSINESSEUROPE

Marek Zaremba Burson-Marsteller

Rick Zednik CEO

EurActiv.com

Judit Zegnal Bruxinfo - Hungarian news agency

Denis Zervudacki Chief Executive Officer and Founder


Zhussupova Zhanna Project Manager

European Psychiatric Association

Ada Ziemyte European Commission

David Zimmer Director

Framework Public Relations

Darya Zinkovskaya Solvay Brussels School Economics

and Management

Roberta Zobbi European Commission

Romain Zouhri European Commission

Gordana Zrnic Director of the Brussels Office

Chamber of Commerce and Industry of Serbia

Szabo Zsofia AIESEC

Fabian Zuleeg Director

European Policy Centre

Geroen Zwaenepoel Federal Public Service of Economy of Belgium

PARTNERS

EBS 2014 PARTNERS 191EBS 2014 PARTNERS 190

AN INITIATIVE OF

STRATEGIC PARTNER

MAIN PARTNER

SUMMIT PARTNERS

KNOWLEDGE PARTNERS

MEDIA PARTNERS

OFFICIAL NEWS PROVIDER

SUPPORTING PARTNERS

EBS 2014 PARTNERS 193EBS 2014 PARTNER DESCRIPTIONS 192

AN INITIATIVE OF

BUSINESSEUROPE

BUSINESSEUROPE is the leading advocate for growth and competitiveness at European level, standing up for companies across the continent and campaigning on the issues that most influence their performance. A reco-gnised social partner, we speak for all-sized enterprises in 35 European countries whose national business federations are our direct members.

FEB

The Federation of Enterprises in Belgium is the only multisector em-ployer organisation representing companies in Belgium’s three regions. FEB represents more than 50,000 companies, accounting for 75% of em-ployment in the private sector. FEB promotes and defends the interests of those companies in nearly 150 federal, European and international bodies, with a view to creating an optimum business and investment en-vironment. FEB’s activities are underpinned by its thorough knowledge of the sector – thanks to the expertise of its member federations – and on key values such as the social market economy, sustainable develop-ment, business ethics, good governance, dialogue and self-regulation.

STRATEGIC PARTNER

ACCENTURE

Accenture is a global management consulting, technology services and outsourcing company, with approximately 281,000 people serving clients in more than 120 countries. Combining unparalleled experience, comprehensive capabilities across all industries and business functions, and extensive research on the world’s most successful companies, Accenture collaborates with clients to help them become high-perfor-mance businesses and governments.

MAIN PARTNER

KINGDOM OF BELGIUM, FEDERAL PUBLIC SERVICE, FOREIGN AFFAIRS, FOREIGN TRADE AND DEVELOPMENT COOPERATION

As an organisation with solid, long-standing experience in foreign rela-tions, FPS Foreign Affairs, Foreign Trade and Development Cooperation deploys its expertise and knowledge of the international environment in order to defend Belgian interests abroad, promote the advent of a more stable, fairer and more prosperous world, and combat global poverty. Our FPS feels that providing support and assistance to Belgian nationals abroad is one of its main responsibilities. Working in coordination and consultation with other partners active abroad, our FPS will continually encourage consistency of action by our country abroad.

As the voice of business in Belgium, FEB actively promotes the creation of an entrepreneurial environment and defends the interests of over 50,000 companies of all sizes at federal, European and international level. FEB’s initiatives cover all aspects of companies’ economic, social, legal and tax-related activities.

The Federation of Enterprises in Belgium, your centre of expertise FEB’s initiatives cover all aspects of companies’ economic, social, legal and tax-related activities at federal, European and international level. Amongst those initiatives:

The Brussels School of Competition (BSC)

aims to foster education, compliance and research in the fi eld of competition law and economics.www.brusselsschoolofcompetition.be

The International Business Institute (IBI)

gives entrepreneurs a unique opportunity to gain a deep understanding of international trade techniques, risks and opportunities. [email protected]

The Social Academy

7 lessons designed to share knowledge and experience in human relations with CEOs, HRMs and production managers, offering them tools to promote good labour relations within their own company. www.socialacademy.be

Information about all FEB initiatives can be found on our website at www.feb.be

Annonce guide EBS A5.indd 1 23/04/14 15:43

EBS 2014 PARTNER DESCRIPTIONS 195EBS 2014 PARTNER DESCRIPTIONS 194

maintains a physical presence in 55 countries and does business in 61 more. Clients across EMEA choose Citi for our global footprint, market position, in-country relationships and full range of solutions through their extensive suite of products and services.

EEN

The Enterprise Europe Network helps small companies make the most of the business opportunities in the European Union. Our experts can help SMEs find international business partners, source new technologies and access EU funding or finance. And they can advise on issues as diverse as intellectual property, going international, or EU law and standards. The Enterprise Europe Network wants to make sure companies benefit from the EU Single Market as much as big players do. For this purpose, it brings together business support organisations from more than 50 countries which are connected through powerful databases and know Europe inside out. With close to 600 member organisations, the Enter-prise Europe Network is always close to every business in Europe.

CLIMATE-KIC

Climate-KIC is the EU’s main climate innovation initiative. It is Europe’s largest public-private innovation partnership focused on mitigating and adapting to climate change. Climate-KIC consists of companies, academic institutions and the public sector. The organisation has its headquarters in London, UK, and leverages its centers across Europe to support start-up companies, to bring together partners on innovation projects and to educate students to bring about a connected, creative transformation of knowledge and ideas into products and services that help mitigate and adapt to climate change. Climate-KIC is one of the Knowledge and Innovation Communities (KICs) created in 2010 by the European Institute of Innovation and Technology (EIT), the EU body tas-ked with creating sustainable European growth while dealing with the global challenges of our time.

EFPIA

European Federation of Pharmaceutical Industries and Associations represents the pharmaceutical industry operating in Europe. Through its direct membership of 33 national associations and 40 leading pharmaceu-tical companies, EFPIA provides the voice of 1,900 companies committed to researching, developing and bringing new medicines to improve health and quality of life around the world. The pharmaceutical industry invests 30 bil-lion on research and development per year in Europe and directly employs 700,000 people including 116,000 in R&D units in Europe. EFPIA members are committed to delivering innovative medicines to address unmet needs of patients and reducing the burden of chronic diseases for Europe’s ageing population. EFPIA believes in close cooperation with its stakeholders to help create sustainable healthcare systems and to develop prompt responses to health threats in Europe.

SUMMIT PARTNERS

AER

The Assembly of European Regions is the largest independent network of regional authorities in wider Europe, bringing together nearly 230 regions from 35 countries along with 15 interregional organisations. Established in 1985, AER is a forum for interregional co-operation and a lobbyist for regional interests on the European stage: AER was a key player in the creation of the advisory bodies to the Council of Europe (Congress of Local and Regional Authorities) and the European Union (Committee of the Regions).

BRUSSELS INVEST & EXPORT

Brussels Invest & Export is the foreign trade and investment agency of the Brussels Capital Region. Their mission is to help Brussels-based companies find their way to international markets as well as acting as a one-stop shop to welcome foreign investors in Brussels, which is the ideal launching pad for their exports across Europe. A team of almost 90 economic and commercial attachés is posted abroad to provide free guidance to Brussels-based SME’s all over the world.

CANON

Canon customers benefit from consumer and professional imaging pro-ducts, including leading edge photographic equipment, printers, scan-ners and binoculars, as well as their advanced range of Digital Compact and SLR cameras. In addition, Canon’s Business Solutions offer a vast portfolio of print and document solutions for small and medium busi-nesses, large corporations and governments. Their Industrial Products Business Unit widens their scope further still, offering products to suit markets as diverse as medical, optical, broadcast and IT multinationals.

CEFIC

As the voice of the European chemical industry, Cefic is a committed par-tner to EU policymakers, facilitating dialogue with industry and sharing their broad-based expertise. Cefic represent 29,000 large, medium and small chemical companies in Europe, which directly provide 1.2 million jobs and account for a fifth of world chemical production. Based in Brus-sels since their founding in 1972, they interact every day on behalf of their members with international and EU institutions, non-governmen-tal organisations, the international media, and other stakeholders.

CITI

Citi works tirelessly to provide consumers, corporations, governments and institutions with a broad range of financial services and products. They strive to create the best outcomes for their clients and customers with financial ingenuity that leads to solutions that are simple, creative and responsible. Across Europe, the Middle East and Africa (EMEA), Citi


EWEAEWEA is the voice of the wind industry, actively promoting wind energy’s interests to decision-makers in Europe and worldwide. It has over 600 members from almost 60 countries making EWEA the world’s largest and most powerful wind energy network.

EXXON MOBIL CORPORATION

Over the last 125 years ExxonMobil has evolved from a regional mar-keter of kerosene in the U.S. to the largest publicly traded petroleum and petrochemical enterprise in the world. Today we operate in most of the world’s countries and are best known by our familiar brand names : Exxon, Esso and Mobil. We make the products that drive modern trans-portation, power cities, lubricate industry and provide petrochemical building blocks that lead to thousands of consumer goods.

FLANDERS

Flanders has a central location in Europe, on one of the largest port deltas and surrounding Europe’s economic and cultural capital. It has an open, varied economy, whose leading sectors include the chemi-cals, textile, food and biotech industries and the health-care sector. High-performance education gives access to many highly specialist competences, and the region is continuing to increase its investment in innovation. Flanders is at the heart of the transformation of European industry, and has a long-term vision and takes action to succeed at the forefront of the EU’s 2020 strategy. This vision and action are reflected in the comprehensive ‘Flanders in Action – Pact 2020’ project, a key part of which is the ‘New Industrial Policy’ action plan. Flanders is a region of creators; headstrong, sustainable, skilled and helpful people who have been passionate about knowledge and expertise for centuries. It is a story of pioneering and high-profile skill – in the past and present, as well as in the future.

HONG KONG ECONOMIC AND TRADE OFFICE BRUSSELS

The Hong Kong Economic and Trade Office in Brussels is the official repre-sentation of the Hong Kong Special Administrative Region Government to the European Union and 15 European countries, including Belgium, Bulgaria, Croatia, Cyprus, France, Greece, Ireland, Italy, Luxembourg, Mal-ta, The Netherlands, Portugal, Romania, Spain and Turkey. It promotes Hong Kong’s gateway position to the political, commerce and media sectors by organising trade and investment promotion seminars as well as cultural and networking events. For companies which are interested in establishing themselves in Hong Kong, there is a dedicated team from InvestHK to provide tailor-made and confidential services for free.

EGA

The European Generic medicines Association represents the European generic and biosimilar pharmaceutical industry, which provides high-quality cost-competitive medicines to millions of Europeans. Companies represented within the EGA provide over 150,000 jobs in Europe. Generic medicines save EU patients and healthcare systems over €35 billion each year and account for 54% of all dispensed medicines but for only 21% of the pharmaceutical expenditure in Europe.

EUREKA

EUREKA is an intergovernmental network of over 40 European countries, founded in 1985, which promotes the coordination of national funding for research and innovation. It aims to raise the productivity and compe-titiveness of European businesses through its promotion and support of transnational R&D cooperation. Since 2008, EUREKA has managed the Eurostars joint programme with the EU which funds high-tech SMEs in their innovative endeavours.

EUROMETAUX

Eurometaux is the Brussels-based association of the non-ferrous metals industry, representing the main EU and international metals producers, EU and international metal commodity groups and national metal fede-rations. The industry covers base metals (Al, Cu, Pb, Ni, Zn, Sn, Sb), pre-cious metals (Au, Ag, PGMs) and technical metals (e.g. Co, W, Cr, Mo, Mn), manufactured from both virgin and recycled raw materials.

EAS – VISIT BRUSSELS

The European Association Summit 2014 is the second summit organised by Visitbrussels (Brussels’ official convention bureau) in Europe’s capital city. Visitbrussels has organised the EAS in collaboration with leading partners in the sector, including as main partner of the European Business Summit (EBS), and as content partners of ESAE (European Society of Association Executives), FAIB (Federation of European & International Associations es-tablished in Belgium), and UIA (Union of International Associations). Under the banner “Shaping your Association for the Future – Inspire, Connect, Empower” the EAS is a unique peer-to-peer learning platform for interna-tional association executives. The programme confronts the real challenges facing international trade federations, professional associations and NGOs today - including attracting members, satisfying diverse clients, adding value to services, and understanding the latest tools and techniques. For the second year, the EAS will provide a platform for discussion and a stimula-ting meeting point for colleagues, enabling operatives to add value to their organisations through a more complete understanding of the association environment today. Enriching the agenda will be the views of leading EU politicians, captains of industry, and inspiring professionals and academics on hot topics affecting international associations. See the full programme and list of speakers at: www.easummit.eu.

TATA CONSULTANCY SERVICESTata Consultancy Services is an IT services, consulting and business solu-tions organization that delivers real results to global business, ensuring a level of certainty no other firm can match. TCS offers a consulting-led, integrated portfolio of IT, BPO, infrastructure, engineering and assurance services. This is delivered through its unique Global Network Delivery Model™, recognized as the benchmark of excellence in software development. A part of the Tata group, India’s largest industrial conglo-merate, TCS has over 290,000 of the world’s best-trained consultants in 44 countries. The company generated consolidated revenues of US $11.6 billion for year ended March 31, 2013 and is listed on the National Stock Exchange and Bombay Stock Exchange in India.

UNISDR

Created in December 1999, the United Nations International Strategy for Disaster Reduction (UNISDR) is the secretariat of the International Stra-tegy for Disaster Reduction (ISDR). It is the successor to the secretariat of the International Decade for Natural Disaster Reduction with the purpose of ensuring the implementation of the International Strategy for Disaster Reduction. UNISDR is part of the United Nations Secretariat and its functions span the development and humanitarian fields. Its core areas of work includes ensuring disaster risk reduction (DRR) is applied to climate change adapta-tion, increasing investments for DRR, building disaster-resilient cities, schools and hospitals, and strengthening the international system for DRR. UNISDR’s vision is based on the three strategic goals of the Hyogo Framework for Action: integrating DRR into sustainable development policies and planning, developing and strengthening institutions, mechanisms and capacities to build resilience to hazards, and incorporating risk reduction approaches into emergency preparedness, response, and recovery programmes.

VISITBRUSSELS

Visitbrussels is the communications agency for tourism in the Brussels-Capital Region; its aim is to promote and strengthen the image of the capital of 500 million Europeans. Their specific missions: Sales promo-tion, motivating professionals: Tour Operators, Journalists, Conference organisers. Communication: to design and produce websites, brochures and products that make people want to be in Brussels. Culture and tourism: to make people aware of the rich heritage of the city and the pleasure of living in Brussels. Major events: to organise or support the major festive, cultural or sports events. Brussels cinema: to facilitate production of films in which Brussels is the decor and the star.

WALLONIADuring the past years, the Region of Wallonia deployed a fruitful strategy of economic development. This strategy is based on partnerships of busi-nesses and universities. Wallonia is a creative district of Europe and deve-loped pilot projects on circular economy.

KNOWLEDGE PARTNERS

EURACTIV

EurActiv.com is the independent media portal fully dedicated to EU affairs. EurActiv has an original business model, based on five elements (corporate sponsoring, EurActor membership, advertising, EU projects, and content syndication). It is well funded and the content usage is free. The EurActiv web portal is firmly established as the favourite online plat-form for Brussels and national professionals in EU policies. It brings toge-ther journalistic independence with transparency and practical efficiency, complementing the existing EU media and institutional websites.

HILL+KNOWLTON STRATEGIES

H+K Strategies is one of the largest communications and public affairs consultancies worldwide. H+K has been in Brussels since 1967 and has a profound understanding of the EU and how it works. The Brussels office is the public affairs hub of H+K Strategies in Europe, a network of 24 fully-owned offices, which support H+K on many transnational assignments. The whole H+K Strategies network counts 88 offices in 49 countries. To H+K Belgium is more than the EU. They are active locally with a strong team of Belgian communications and public affairs professionals.Their mission is to provide strategic advice and empower their clients to take difficult decisions and make the right moves in the new global communications and PA environment. H+K’s support is tailored to their clients, by carefully listening to them and using their creativity to address their client’s issues. They know that no two problems are the same. Public affairs, corporate communications and consumer and brand PR: the boundaries of their support and their team are defined by the client’s needs and challenges. Digital is embedded in all H+K services.


EBS 2014 PARTNERS 201EBS 2014 PARTNER DESCRIPTIONS 200

MEDIA PARTNERS

EURONEWS

Euronews is a leading international news channel and 100% multimedia platform for users on the move. Thanks to its 400 journalists from over 30 countries, the channel is available 24 hours a day in 13 language ser-vices (Arabic, English, French, German, Greek, Hungarian, Italian, Persian, Portuguese, Russian, Spanish, Turkish and Ukrainian). As an independent media hub, Euronews offers a unique perspective on, and factual analysis of, current events. Founded in 1993, the channel can be watched in 400 million homes in 155 countries, and delivers a complete range of pro-ducts (websites, mobile applications, smart TV, radio, etc.).

FINANCIAL TIMES

The Financial Times (FT) is one of the world’s leading business news and information organisations. We’re recognised globally for our authority, integrity and accuracy. We provide a broad range of essential services, including news, comment, data and analysis, to the growing audience of internationally minded business people. The FT family comprises the FT newspaper and FT.com, Financial Publishing, FT Chinese, Medley Global Advisors (MGA) and FT Labs. We provide unrivaled global coverage via a network of over 600 journalists based in cities across the world.

BLOOMBERG BUSINESSWEEK

Bloomberg connects influential decision makers to a dynamic network of information, people and ideas. Our strength - quickly and accurately delive-ring data, news and analytics through innovative technology - is at the core of everything we do. With over 15,000 employees in 192 locations, we deli-ver business and financial information, news and insight around the world.

BRUSSELS LEGAL

BrusselsLegal.com is the community site for the Brussels-based inter-national legal community. European and International lawyers in Brus-sels can find resources on career paths, interviews with international lawyers, legal conferences and seminars, practical tips on professional life in Brussels, and get the latest results from the football tournament between the international law firms in Brussels. Advertising with Brus-sels Legal is an efficient, cost-effective way to reach the international legal community in Brussels.

PRESS CLUB BRUSSELS EUROPE

The Press Club Brussels Europe is a joint initiative of the association of international journalists - API - and the Brussels-Capital Region and ope-ned its doors in February 2011. A further partner is the Brussels Tourism Office which endeavours to help journalists be better informed about arts and culture in Brussels.

TRANSFORMATION THROUGH INNOVATION

WWW.FLANDERS.BE

A New Industrial Policy for Flanders

Orfit, Wijnegem © Tom D’haenens

DIPLOMATIC WORLDDiplomatic World stands out as the bridge between the different worlds of economics, finance, politics and diplomacy. Its quarterly print is of 20,000 copies, of which slightly fewer than 15,000 are mailed directly to our readers. Diplomatic World is the exclusive interface between decision makers in economic, political, diplomatic and consular circles.

DISCOVER BENELUX

Discover Benelux is a unique English-language showcase for Belgian, Dutch and Luxembourger lifestyle, food, travel and business and appeals to all those who have a relationship with or a connection to Belgium, the Netherlands and Luxembourg – be it through family, business, tourism, mi-gration or investment. Discover Benelux is published by Scan Magazine Ltd.

EU REPORTER

EU Reporter started at the beginning of this century as a monthly maga-zine, but through the decade it has not only welcomed the IT revolution but mastered it, remaining at the forefront of the latest technological deve-lopments and trends in mass-media communications. Today, EU Reporter represents a unique synergy of online video news, electronic magazine and television coupled with the news wires focused on Europe. This combina-tion of different formats allows a comprehensive and dynamic coverage of the whole spectrum of the Brussels political process: engaging in ongoing debate with the actors and experts, including the representatives of the EU institutions and academic think-tanks.

EUOBSERVER

EUobserver is an independent online newspaper which values free thin-king and plain speech. We aim to support European democracy by giving people the information they need to hold the EU establishment to ac-count. EUobserver is a non-profit organisation established in Brussels in 2000. It is financially and editorially independent of the EU institutions.

EUROBRUSSELS

EuroBrussels has been the number one European Affairs jobsite since 2001, listing jobs in EU Policy, EU Law, and Communication. EuroBrus-sels can help you reach our monthly 130 000 unique visitors and over 96 000 newsletter subscribers, all multi-lingual specialists looking for European Affairs roles.

EUROPEAN BUSINESS REVIEWBeing established as one of the most popular and influential brands in the field of political – economic – business print and online publications, “European Business Review” is the essential destination for leaders, decision makers and key-influencers who look for in-depth analyses, reliable insight and up-to-date intelligence on People, Places and Issues that matter. In every issue, distinguished contributors such as high-ran-ked officials, policy makers, industry leaders, representatives of organi-zations and associations, academics, expert columnists, express their views and opinions making “European Business Review” a valuable point of reference. The magazine is regularly distributed to major events and conferences, CEO’s and C-level Executives, members of governments and institutions, think tanks, airline lounges, hotel lobbies, subscribers, etc.

EUROPEAN STING

The European Sting is the new online, Brussels based, European media that was born to bring a different critical and truly independent angle to European News and Affairs. The Sting is giving every day the fierce fight for a better and stronger European Union through constructive criticism and unique insights. We treat daily in a unique way European Politics, Economics, Foreign Affairs, Business and ICT Agenda.

FUNDING AID STRATEGIES INVESTMENTS

www.FASI.biz is the primary source of information in Italy on funding opportunities for citizens, business, NGOs and public administration with news, dossiers and a grants database. FASI.biz delivers timely, targeted and schematic information depending on the profile and the goals of the user, in order to avoid information overload. Advantages: (a) daily monitoring of local, regional, national and European calls; (b) calls classification by type of beneficiary, location, sector and goals; (c) user-friendly, detailed data sheets for every call; (d) customised newsletters. Among its partners and clients FASI.biz counts IlSole24Ore, Ancitel, Poste Italiane, Monte Paschi Siena and the CPA National Association.

INSIGHT PUBLISHERS

Insight Publishers are experienced dissemination consultants and have developed a unique range of services and bespoke communications stra-tegies that include the use of video, conferences, brochures, posters and other media. Insight also publishes Projects magazine, Europe’s leading publication focusing on research and development. The core readership is targeted across all research disciplines, industry, academia and science. The journal can be found at http://www.projectsmagazine.eu.com.


OFFICIAL NEWS PROVIDER

INTERNATIONAL NEW YORK TIMES

International New York Times is a leading international news source for opinion leaders and decision-makers around the globe. International New York Times includes the journalism of The New York Times, tailored for a global audience, and launched in print and online on October 15, 2013, with dedicated newsrooms in Paris, London, Hong Kong and New York. International New York Times succeeds the International Herald Tribune, a publication based in Paris since 1887.

SUPPORTING PARTNERS

AIESEC

Association Internationale des Etudiants en Sciences Economiques et Commerciales is the global youth network impacting the world through leadership development experiences. AIESEC has been facilitating youth leadership activities as well as international internships and volunteer experiences for over 65 years, developing a global learning environment across 124 countries and territories. AIESEC is a global, non-political, independent, not-for-profit organization run by students and recent graduates of institutions of higher education. Their members are in-terested in worlds issues, leadership and management.

AMCHAM BELGIUM

The American Chamber of Commerce in Belgium is one of the largest and most influential business organizations in the country. Founded in 1948, it has more than 500 members who together strive for a more com-petitive and prosperous Belgium. AmCham Belgium is an independent non-profit organization. In addition to US companies in Belgium, the Chamber’s members include local and other international businesses operating in the country. AmCham Belgium plays a pivotal role in an evolving business environ-ment by focusing on three main areas of activity: advocacy, networking and knowledge-sharing. The Chamber is the leading voice of US and international companies in the public debate on issues such as the labor market and corporate taxation. AmCham Belgium provides their large community of business professionals with the opportunity to network with each other - and with policymakers. They also offer their members a platform to learn from each other, share best practices and discuss issues affecting their industry.

AMCHAM EU

American Chamber of Commerce in European Union speaks for American companies committed to Europe on trade, investment and competitiveness issues. It aims to ensure a growth-orientated business and investment climate in Europe. AmCham EU facilitates the resolution of transatlantic issues that impact business and plays a role in creating better unders-tanding of EU and US positions on business matters. Aggregate US investment in Europe totalled €1.9 trillion in 2012 and directly supports more than 4.2 million jobs in Europe.

ASHOKA

Ashoka is an international organization that aims to find and support the most innovative entrepreneurial solutions to current social and environmental challenges and to build a society where everyone can be a changemaker. In 30 years, Ashoka has become the largest network of social entrepre-neurs in the world (3000 social entrepreneurs in 80 countries). In 2007, Ashoka Belgium, member of the cluster France-Belgium-Switzerland, was launched and is now supporting 8 social entrepreneurs in Belgium. Now, Ashoka is going even further by fostering co-creation activities between social entrepreneurs, business and the public sector in order to have a larger impact and by giving to the next generation the key competences to ‘change the world’.

BECI

Brussels Enterprises Commerce & Industry is the common name of the Brussels Chamber of Commerce and the Brussels Business Federation. BECI defends the individual and collective needs of the Brussels Enter-prises and gives them advice and services.

BRUEGEL

Bruegel is a European think tank specializing in economics. Established in Brussels in 2005, with the support of European governments and leading corporations, Bruegel is independent and non-doctrinal. Based on an innovative model that balances public and private inputs in its governance and funding, its mission is to improve the quality of eco-nomic policy with open and fact-based research, analysis and debate. Through dual focus on analysis and impact, and dynamic relationships with policymakers at every governance level, it has established itself as a vibrant laboratory for economic policies. Bruegel intervenes at various stages in po-licy making: helping to set the agenda, contributing to fast-moving policy debates in real time, and evaluating policies to propose improvements.


COLLEGE OF EUROPEThe College of Europe is a leading institution for postgraduate studies on European affairs. The students following the masters in European Economic Studies receive an extensive training in economic integration, quantitative analysis and EU affairs and gain specific competences on topics such as innovation, trade, energy, lobbying, standardization and the banking union. A specialization in ‘European Economic Integration and Business’ focuses on the intersection between European Economic Integration and the changing business conditions for market opening and policy harmonization. It enables students to understand how busi-ness reacts to decisions taken at an EU level and to predict and effecti-vely influence or challenge EU policies, therefore preparing for a career path at both a policy and business level.

DG EDUCATION AND CULTURE

The Directorate General for Education and Culture (DG EAC) is the branch of the European Commission charged with Education, Training, Youth, Culture, Multi-lingualism and Sport. Its activities, as concerns education and training, are framed by the Education and Training 2020 strategy (ET2020), linked to the Europe 2020 strategy, designed to promote growth and jobs in Europe, as well as contributing to the development of skills for the labour market and to foster innovation. In the field of education and training, DG EAC is responsible for the development of evidence-based policy and the mana-gement of initiatives in support of education and training across Europe, to complement and support actions by Member States, most notably the Erasmus+ programme, the European Institute of Innovation and Techno-logy (EIT) and the Marie Skłodowska Curie Actions. The main responsibility is to support Member States in developing coherent policies for schools, vocational education and training, higher education and adult education; to develop policies and instruments for skills and qualifications supply and recognition, to support international cooperation and policy dialogue, and to drive the modernisation of education and training systems, including by promoting stronger links with the business sector.

GLOBAL PETER DRUCKER FORUM

The Global Peter Drucker Forum is an international platform to discuss the future of management and its responsibility in society, organized by the Peter Drucker Society Europe. The non-profit organization - located in Vienna, Austria- is a practitioner-lead, multi-stakehoulder group that builds on Peter Drucker’s fundamental ideas and ideals with the aim of contributing to the evolution of management as a vital function of modern society. This year on November 13-14, the Global Peter Drucker Forum will take place in Vienna for the 6th time to gather some of the key leaders and management thinkers from all corners of the globe to discuss their views relating to the subject of The Great Transformation- Managing our Way to Prosperity.

EUROPEAN CONFEDERATION OF JUNIOR ENTERPRISESJADE, the European Confederation of Junior Entreprises, is a non-profit international umbrella-organisation of enterprises established and managed by students. The network is currently composed of 14 Confe-derations and Consultative Members from Europe, suming up 280 Junior Enterprises. Junior Entrepreneurs are students who want to get practical experience during their studies by developing their own professional projects, experiencing unique learning opportunities in the business world. The network offers them the benefit to exchange knowledge and experience and also work together on international projects.

JUMP

JUMP offers women practical tools to help them achieve their profes-sional and personal aspirations, and supports organisations that wish to promote better gender diversity within their management.

LIVERPOOL VISION

Liverpool Vision is the Mayor of Liverpool’s economic development com-pany. Its purpose is to generate jobs and investment in Liverpool, building on the impressive growth in the city economy over the last fifteen years.It integrates economic development and business and enterprise support designed to accelerate the city’s growth and build a sustainable economy.Helping Liverpool businesses boost their international trade is an integral part of Vision’s task. The company is the key delivery body for the Interna-tional Festival for Business 2014 and is carrying out a formal monitoring and evaluation exercise, to measure the Festival’s economic impact.

MEDTECH EUROPE

Medtech Europe is an Alliance of European medical technology industry associations. It was founded by EDMA, representing the European in vitro diagnostic industry, and Eucomed, representing the European medical devices industry.The Alliance was established to represent the common policy interests of its members more effectively and efficiently. MedTech Europe’s mis-sion is to make value-based, innovative medical technology available to more people, while supporting the transformation of healthcare systems onto a sustainable path. To achieve this goal, MedTech Europe promotes a balanced policy environment that enables the medical tech-nology industry to meet the growing healthcare needs and expectations of its stakeholders.


Message to the next European Parliament 2014-2019

The business community’s vision for the EU

NESTLÉ

Nestlé is the world’s leading nutrition, health and wellness company. Our mission of «Good Food, Good Life» is to provide consumers with the best tasting, most nutritious choices in a wide range of food and beverage categories and eating occasions, from morning to night.

THINKYOUNG

ThinkYoung is the first think tank that focuses on young people. It was founded in 2007 and has offices in Brussels, Geneva and Hong Kong. It is a not for profit organization, with the aim of making the world a better place for young people by involving them in decision making processes and by providing decision makers with high quality researches on youth’s conditions. ThinkYoung carries out researches, surveys, documentary films and policy proposals focusing on five fields of action: entrepreneur-ship, education, EU-Asia relations, EU enlargement and environment.

TRANS-ATLANTIC BUSINESS COUNCIL

The TABC is a cross-sectorial business association representing 70+ global companies headquartered in the U.S. and EU. We work with com-panies across multiple sectors and policy levels, including the strategic level with the TransAtlantic Business Dialogue (TABD), an executive advisory group within the Trans-Atlantic Business Council which brings together C-suite executives and high level government officials. The TABC is the main business interlocutor to both the U.S. government and European Commission on international trade and investment issues. We stand out as the only transatlantic business organization uniquely placed to provide one voice for EU and U.S. companies in the Transatlan-tic Trade and Investment Partnership (T-TIP).

EBS 2014 PARTNER DESCRIPTIONS 208

3

and flourish in the five years to 2019. It�’s now time for Europe to regain its position on the world stage, confidently competing with international partners and offering prosperity to its citizens. Now is the time for a global Europe.

A sense of potential�…

At the end of the next five year political cycle, the EU will likely only be the third largest world economy after the United States and China. The EU must therefore raise its level of ambition if it is to renew its position as a global player of substance. It must build on its core strengths and optimise its place in global supply chains. Official estimates suggest the EU will grow at between 1 and 2% annually in the years to 2019. But if member states put in place structural reforms that reflect European best practice, winning the global competition for investment, annual growth can potentially reach above 3%. If the EU institutions pursue the right policies, we can be more optimistic about our prospects. We can - and must - close the gap with competitor economies and provide quality employment opportunities, welfare and services to all EU citizens.

A sense of ambition�…

In an ambitious scenario, where we realise our full growth potential of over 3%, the EU can add 1.4 million jobs a year to 2019. A more competitive economy can enhance inward investment. 20 million European jobs, or one in every ten, already depend on EU exports according to the Commission, and this is a base to build on. The EU can and should remain the world�’s largest exporter of manufactured goods and its reputation as a hub of research and innovation can be cemented. Business and citizens can prosper and the EU can be positioned at the heart of a vibrant global economy. A sense of confidence can help sustain a unique and vibrant EU-wide economy and society.

The business community is committed to delivering

a globally competitive Europe to boost growth and

job creation�… We call on the EU policy community

to put in place the necessary framework to make

this happen.

Emma Marcegaglia President

Markus J.BeyrerDirector General

2

Picture a Global Europe The business community’s vision for the EU Message to the next European Parliament, 2014-2019

Europe is at a turning point

Europe has come through five difficult years when crisis management has been top of the political agenda. Millions of working age EU citizens have lost their jobs. Companies have closed and those that remain in business are operating in difficult market conditions. Because of the crisis, Europe�’s politicians have focused internally, working at national and European levels to bring stability and save the Euro. For five years, they have looked inward. But there is light on the horizon and, with decisive action to enhance growth, European policy makers can secure a prosperous future for citizens if they create a business environment where companies can thrive and become more competitive on global markets.

Europe is at a turning point. The efforts made in the aftermath of the crisis are starting to pay off, however, unemployment �– especially youth unemployment �– remains at an unacceptably high level. Restoring competitiveness is key. But if necessary policy changes are not made, we will continue to fall behind in the global economy. Therefore, we urge policy-makers to make competitiveness the overarching policy goal for the next political cycle. Europe can make it if the right policy choices are made. We have a real chance to regain lost ground, provided we do not repeat past mistakes that brought us where we are.

In this document, BUSINESSEUROPE therefore paints a positive picture of what is possible if the EU takes a different, more outward looking approach to policy-making in the five years ahead. We envisage a scenario where a newly competitive Europe is capable of reclaiming its place on the global stage, with business creating jobs and growth and citizens experiencing the benefits. We offer a vision to European Parliament candidates of what could be achieved as we move towards 2019. But we must see the urgency and take resolute action without delay, at European and at national level, to make this vision take shape.

The EU, through the single market in particular, already adds at least 5% on average annually to the GDP of member states. This translates to an average benefit of over �€1,250 a year to every EU citizen. We can build on this if we act quickly and make the policy changes that will move us forward.

Turning from internal to external challenges

Now is the time for the EU to look outward. In 2014, economic growth is slowly returning to many European countries and it seems that the worst is behind us. Still, this is not the time for complacency. While the EU has been steadying its ship, other parts of the world have forged ahead economically and will continue to grow

5

WHERE…

EU research investment reaches a minimum of 3% of GDP

EU digitalisation accelerates to world-beating levels

THIS MEANS…

Once the cradle of technological, economic and social innovation, Europe is now lagging behind. In the digital area for example, Europe has dropped from world leader to second tier player in only a few years. During the next �ve years, the EU must regain lost ground. European industry must be at the forefront of a new digital revolution, which will profoundly transform its manufacturing and services sectors, and boost data driven innovation, which adds billions of Euro to GDP. To take advantage of the opportunities provided by cloud computing, data analytics and machine to machine technologies, the EU must have a regulatory framework that stimulates innovation and ICT investment throughout the economy.

The EU’s re-established role as a global innovator will trigger a virtuous circle of productivity gains, growth and job creation. Commercialisation of innovation will also increase as product solutions are developed across the continent in line with increased investment in research and development and the protection of intellectual property rights. Europe’s business and citizens can work and live in a much more dynamic, technology driven world region.

Picture an Innovative Europe

3.5

3.0

2.5

2.0

1.5

1.0

0.5

0.0Japan

2000

2012

R&D intensity as % of GDP

Source: European Commission

USA EU China

4

Picture a Powered Europe

WHERE…

EU energy prices become signi�cantly more competitive

EU sets realistic and achievable climate change targets

THIS MEANS…

During the next �ve years, the EU must e�ectively resolve the challenge of high energy prices. The cost of energy must be brought back in line with our major competitors like the United States, where shale gas continues to drive prices lower. Supply security must become less of a concern and the EU energy market must become more interconnected, to balance production and consumption of energy and encourage competition.

EU leaders must set a climate target that makes sense for the continent as part of a global framework to address climate change, and without undermining European competitiveness. The European Union cannot be a lone front runner. It must take account of the results of international climate negotiations to set the right level for its greenhouse gas emissions reduction ambitions.

160

140

120

100

80

60

40

20

0Japan

Retail prices of electricity

Retail prices of gas

Retail prices of energy in 2012. EUR/MWH, industrial consumers

Source: European Commission

EU China India USA

7

Picture a Talented Europe

WHERE…

EU develops the world’s most dynamic, skilled and internally-mobile workforce

EU adds at least 1.4million jobs each year and responds to social challenges

THIS MEANS…

During the next �ve years, the EU must complete the labour market reforms needed to encourage employment and productivity growth. Europeans need open, dynamic labour markets supported by much greater employment �exibility, employee mobility and cooperation between national administrations. Tax and bene�t systems must be modernised to eradicate unemployment traps and better support citizens to �nd rewarding work.

A renewed focus on education, training and work-based learning must ensure that citizens, especially young Europeans, have the skills needed to match companies’ needs in expanding �elds like industry, data and technology. Responsive, a�ordable social protection systems are part of the solution, and pension systems must be �nancially viable to ensure fairness between generations and support a growing older population. Europe’s business and citizens will bene�t from this new employment environment where up to 1.4 million jobs are added each year.

650

600

550

500

450China-

Shangai

Mean student performance in Maths/Reading/Science score

OECD PISA study

Source: OECD

Korea Japan EU USA

2009

2012

6

Picture a Competitive Europe

WHERE…

EU regains lost competitiveness and attracts new jobs and investment

EU accounts for a growing share of exports from developed countries

THIS MEANS…

During the next �ve years, the EU must signi�cantly improve its competitiveness, and hold its own against both developed and emerging economic blocs around the world. European products and services must become increasingly sought after on world markets, serving the needs of a growing and increasingly prosperous global population.

The EU can remain the world’s largest exporter of manufactured products if industrial competitiveness improves and industry reaches 20% of GDP. This requires better industrial governance in all EU institutions to ensure that competitiveness is a priority and main objective in all policies. Jobs and investment lost to other world regions can be re-shored to Europe, if the right investment conditions are put in place. This requires reductions in both the tax and regulatory burdens across the EU, as national governments improve the stability of their public �nances and introduce growth enhancing structural reforms. Business and citizens will bene�t from increased inward investment in Europe and from European companies’ ability to win global market share.

1200

1000

800

600

400

200

0

-2002001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012

Foreign Direct Investment, net inflow, current billions $US

Source: United Nations

EU China USA India Japan

9

Picture a Resilient Europe

WHERE…

EU completes the banking union, restoring access to credit at a�ordable prices across Europe

EU public debt average falls below 80% GDP, reducing the burden on the shoulders of future generations

THIS MEANS…

During the next �ve years, the EU must move beyond the �nancial crisis and make huge strides to protect itself against future �nancial and economic shocks. The banking union must be completed in a reinforced Economic and Monetary Union, and the European �nancial sector must be in robust health and less fragmented. Access to credit for companies must improve, as investment increases in line with regained con�dence.

Alternative sources of company �nance, such as venture capital, should be more widely available to decrease dependence on traditional bank lending. Governments across the EU must come to grips with their public �nance challenges and divergences between national economies across the continent must decrease. With falling public debt, stability of the EU and market con�dence will be further strengthened. Business and citizens will bene�t from a stable economic environment and invest more con�dently for the future.

2.0

1.8

1.6

1.4

1.2

1

0.8

0.6

0.4

0.2

0

Bank lending interest rate divergence, Euro Area

Source: Business Europe calculations from ECB data

2002

2003

2004

2005

2006

2007

2008

2009

2010

2011

2012

2013

8

Picture a Uni�ed Europe

WHERE…

EU single market develops further to enhance growth

EU progresses an ambitious international trade agenda

THIS MEANS…

During the next �ve years, the single market must develop to enhance both internal and external trade. EU funding must be directed into competitiveness enhancing investment such as cross-border energy, transport and digital infrastructure, enabling cooperation between countries, supply chain integration and enhanced internal EU trade.

Single market rules must be better enforced to create market opportunities for companies in all sectors. Using the platform of a strengthened single market, the EU must accelerate its external trade agenda in a spirit of reciprocity. This means concluding an ambitious trade partnership with the United States (TTIP), o�ering huge opportunity in terms of growth and job creation on both sides of the Atlantic.

A trade deal giving greater access to the Japanese market should also be concluded, and the EU needs to explore further trade possibilities with emerging economies in Asia, South America and other regions.

1

30

25

20

15

10

5

0

Share of world exports, % of total

Source: United Nations *Not including intra-EU exports

ChinaEU* USA Japan India

2002

2012

European business believes in the future of Europe.

BUSINESSEUROPE is convinced that by acting together in the European Union, our economies and societies are stronger. European companies want to invest in Europe and throughout the world. EU policy-makers must help business create the jobs, investment and opportunity that will secure our global future by urgently implementing competitiveness, growth, and employment enhancing policy changes throughout Europe.

Powered

Innovative

Competitive

Talented

Uni�ed

Resilient

Entrepreneurial

Picture a Global Europe

10

Picture an Entrepreneurial Europe

WHERE…

EU becomes best global bloc in which to start, operate and grow a business

EU takes a smarter approach to regulation, enhancing growth and investment

THIS MEANS…

During the next �ve years, the EU must become widely recognised as the best location in which to do business worldwide. SMEs and start-ups must thrive, supported by a healthier investment environment and increased consumer demand. Inward investment to the EU in areas like innovation needs to be substantial and the regulatory burden on business across Europe has to be tangibly reduced.

More EU countries must move up the World Bank rankings for ease of doing business so that the regional average outstrips its current position of 38 out of 183 countries tracked worldwide. The average cost of starting a business in the EU, currently almost double that of the US, must be reduced. This requires a sharp focus on smart regulation to cut red tape and competitiveness-enhancing public policies. Business and citizens will bene�t from a renewed entrepreneurial environment.

50

45

40

35

30

25

20

15

10

5

0USA

% capita income to start business

Days needed to start a business

Cost and time to start a business in 2013

Source: World Bank

China EU Japan India

Bulgaria Croatia

United Kingdom

SCHWEIZERISCHER ARBEITGEBERVERBANDUNION PATRONALE SUISSE

Switzerland The Netherlands Turkey

Austria Belgium Cyprus Czech Republic

Denmark Denmark Finland Germany

Germany Greece Hungary Iceland Iceland Ireland

Italy Luxembourg Malta

Norway Poland Portugal Portugal

Switzerland

Turkey

Estonia

Latvia Lithuania

Rep. of San Marino Romania

Slovak Republic Slovenia

France

Spain Sweden

Montenegro

Serbia

BUSINESSEUROPE is the leading advocate for growth and competitiveness at European level, standing up for companies across the continent and campaigning on the issues that most in�uence

their performance. A recognised social partner, we speak for all-sized enterprises in 35 European countries whose national business federations are our direct members.

Avenue de Cortenbergh 168 B - 1000 Brussels, Belgium

TEL: +32(0)22376511 / Fax: +32(0)22311445 E-mail: [email protected]

WWW.BUSINESSEUROPE.EU

EU Transparency register 3978240953-79

ACCELERATING EUROPE’S COMEBACK: DIGITAL OPPORTUNITIES FOR COMPETITIVENESS AND GROWTH

CARRIED OUT BY

3

FOREWORD

Accelerating the digitalisation of the economy is essential to improve European competitiveness. The report published by Accenture on the occasion of the 12th European Business Summit identifies the challenges to be met in order to do so. BUSINESSEUROPE was delighted to collaborate on this effort.

The European economy is starting to recover. But Europe has not yet fully recovered from the crisis. “Business as usual” is simply not an option if we want more growth and more jobs for European citizens. We have to make the necessary reforms to regain the ground lost compared to key competitors on world markets.

We suffer from persistent unemployment because of excessive taxation and regulation, constrained access to finances, high energy prices, insufficient innovation, inadequate education and training and remaining labour markets rigidities.

Over the past five years, Europe focussed on a defensive or reactive agenda. It brought badly needed economic stabilisation. While we were repairing our economic system, the rest of the world did not stand still. Instead, they made structural reforms, invested in infrastructure, machinery, skills and innovation. They worked hard to make the best of information technologies and improve their competitiveness.

It is time for European policies to become much more proactive. We have a lot to offer as a region. Many entrepreneurs and SMEs are keen to develop their potential. But they need a supportive environment to be successful. The European Union aims to ensure that 20 percent of its GDP is generated by industry by 2020. In order to achieve that, Europe must stop regulating itself to death. It must unleash its innovation potential and accelerate the digitalisation of its economy. Financial resources are limited. They must be used for smart, future-oriented public and private investment. This will lead to jobs with a real future.

If we want to have more growth and create more jobs, a reactive agenda is not enough. Europe must act now. There is no time to waste.

Emma Marcegaglia, President, BUSINESSEUROPE

CONTENTS3 FOREWORD

4 INTRODUCTION

6 ACCELERATING EUROPE’S COMEBACK

8 EXECUTIVE SUMMARY

10 THE BUSINESS AGENDA FOR EUROPE: THE GROWTH AND COMPETITIVENESS CHALLENGE 14 THREE KEYS TO ADDRESSING THE WIDENING EU COMPETITIVENESS GAP

16 DIGITAL DISRUPTION: A CATALYST FOR EU GROWTH AND COMPETITIVENESS

24 THE DIGITAL RE-INDUSTRIALISATION OF EUROPE26 MANUFACTURING

28 BANKING

30 ENERGY AND UTILITIES

32 PUBLIC SERVICES

34 HEALTHCARE

36 SEIZING THE OPPORTUNITY38 BUSINESS RECOMMENDATIONS

40 POLICY RECOMMENDATIONS

40 IMPROVING THE REGULATORY ENVIRONMENT FOR DIGITAL UPTAKE

41 ADDRESSING THE DIGITAL SKILLS ISSUE

42 FOSTERING GROWTH AND INNOVATION THROUGH ENTREPRENEURSHIP

44 THE NEED TO MEASURE PROGRESS AND IMPACT—A DIGITAL INTENSITY INDEX

46 THE LAST WORD48 ABOUT THE RESEARCH

48 ACKNOWLEDGEMENTS

49 APPENDIX

50 EU DIVERSITY: COUNTRY ANALYSIS UNVEILS A VARIED AND CONTRASTING LANDSCAPE52 GERMANY

54 UK

56 FRANCE

58 ITALY

60 SPAIN

62 BELGIUM

64 RESEARCH RESULTS BY COUNTRY

72 REFERENCES

5

There is a palpable sigh of relief among EU business leaders that growth is returning. However, we must not make the mistake of conflating this more optimistic outlook with Europe’s competitiveness. The EU lags its competitors on productivity and on crucial aspects of innovation. And the recent economic crisis has set efforts back, so now is the time to accelerate our return to competitiveness.

The following report is designed to contribute to that effort. Based on research jointly conducted by Accenture in collaboration with BUSINESSEUROPE and the European Business Summit (EBS), it explores the on-going economic challenges Europe faces and proposes tangible, practical steps leaders can take to address critical drivers of competitiveness.

The solution to the challenge is neither easy nor simple. However, according to EU business leaders participating in our research, concerted effort focusing on three key areas could help considerably: smarter regulation, innovation resulting in the creation of new products and services, and the adoption of new technologies to drive productivity. The development and implementation of digital technologies, in particular, will play a very important role.

Digital is fundamentally reshaping individual organisations and disrupting entire industries. And digital technologies offer great promise in addressing the dual challenges of productivity and innovation—areas in which the EU is rapidly falling behind other regions and countries.

The vast majority of businesses see the potential in digital to support growth. But in many cases, their focus is still too heavily on using digital investments to drive efficiencies, rather than on making their products and services digital. That balance must reverse. And a more aggressive and ambitious approach to digital adoption is needed to build on current momentum and capitalize on the numerous assets Europe already has that are prerequisites for digital transformation.

That is where new thinking and actions on regulations can help. EU business leaders in our research agreed that to pave the way for the digital transformation of Europe, policy makers should focus on efforts to create a supporting regulatory environment for investment in technology, innovation and digital infrastructure; tackle the ‘digital skills issue’ by addressing both the shortage of digital skilled people and the reskilling of workers displaced by automation; and encourage the development of new businesses and a culture of entrepreneurship to facilitate the creation of new jobs.

Accenture would like to thank BUSINESSEUROPE and the EBS for their support and assistance with this important research. We hope that, through our combined efforts and insights, we have been able to contribute substantively to the conversation about how to re-energise the EU economy.

Jo Deblaere, COO and Group Chief Executive-Europe, Accenture

INTRODUCTION

The issue of how to restore competitiveness and growth to the European Union (EU) is a crucial one for all involved: the region’s businesses, governments and citizens alike. While important steps to that end have been taken over the years, much more must be done to move the region forward and keep it from slipping further behind other economies such as the US and China.

4

7

EU is behind China

EU is behind the U.S.

THE EU HAS A STRONG PERFORMANCE IN DIGITAL TECHNOLOGY ADOPTION…

…BUT WILL LAG BEHIND THE U.S. AND CHINA IN IMPLEMENTING DIGITAL TECHNOLOGY

BUSINESS LEADERS SAY DIGITAL TECHNOLOGIES ARE IMPORTANT OR CRITICAL TO BOOST:

…AND MUST URGENTLY CONSIDER MORE FOCUS ON DIGITAL INNOVATION AND GROWTH

DIGITAL PRODUCTIVITY, ENTREPRENEURIAL INNOVATION AND SMART REGULATION ARE KEY TO FUTURE EU SUCCESS:

Now

38%In 3 years

50%

PRIMARY FOCUS OF DIGITAL INVESTMENT:

Now

61%In 3 years

53%

96% EU competitiveness

Broadband coverage

Mobile broadband penetration

Population purchasing online

Accessing Government services online

93% EU economic growth 75% EU job creation

96% 47% 41%59%

60%62%Digital will drive major change in their industry in next 12 months

63%Fear losing customers if they do not embrace digital during this time

Increase productivity and reduce costs through automation and new production methods Use analytics and real time

information to improve financial performance, better control the business and increase speed to market

Improve the regulatory environment for digital uptake

Become a disrupter in your own industry by selling fundamentally new products and services, created in new ways

Driving processefficiency

40%Product/Service innovation and growth

Develop and implement new ways to serve customers through multiple channels

Address the digital skills issue through education, training and mobility

Foster growth and innovation through entrepreneurship

ACCELERATINGEUROPE’SCOMEBACK

Expect EU economy to improve over next three years

The EU is internationally competitive

2014

60%2013

46% 61%Competitiveness of EU will increase over next three years

47%

6

9

Yet these organizations have only scratched the surface of what is possible. To sustain and build on this momentum—and rise to the level of other economies—businesses andgovernments in the EU must create an environment in which digital technologies can flourish.

Businesses must embrace new principles and capabilities that enable them to fully exploit digital’s potential. At a high level, this means not just applying digital technologies to current offerings and business models to incrementally improve them. Rather, it means thinking completely differently about the business and what it could achieve: identifying the new customer-driven outcomes that digital makes possible, considering how the company’s business and operating models need to change to deliver these new outcomes, and then defining the combination of digital and traditional technologies, operations, and informationrequired to realise these outcomes. Making this mindset shift is fundamental to putting digital technologies and information at the heart of the business so they can drivesubstantially greater productivity and internal efficiency (and, as result, greatly lowered costs), as well as new levels of innovation that generates more robust growth.

For their part governments, working in concert with businesses, must address a number of key policy and regulatory issues to help pave the way for increased development and deployment of digital technologies. For instance, they must modernise and harmonise country-specific and cross-border regulations to encourage the uptake of digital technologies and solutions at scale. They need to focus on reducing unemployment and closing critical digital skills gaps through investments in new

education and training programs, as well as on enhancing the mobility of qualified talent within, and into, the EU.And they must further develop policies that nurture the current and coming generations of entrepreneurs and start-ups that will play a central role in Europe’s recovery through boosting innovation, the launch and development of new businesses and the creation of new jobs.

Businesses and governments alike also will need a way to understand how effectively they are executing their digital initiatives to illuminate what has worked and where opportunities exist. Thus, a final key to success is a methodology that measures the impact of digital on EU competitiveness—both from a country and industry perspective—against which progress can be evaluated and quantified over time.

Restoring growth and competitiveness to the EU economy will not be easy, as significant challenges still must be addressed. However, digital technologies offer significant promise as a tool to help the EU rebuild its economic future. The development and deployment of digital technologies at scale to address two of the critical elements of competitiveness—productivity and innovation—coupled with the implementation of new policies and regulations that foster the widespread adoption and use of such technologies, can serve as a powerful catalyst for transforming the EU economy.

8

Improving economic conditions are fuelling renewed optimism among business leaders that the European Union (EU) is finally on the road to recovery. And at an objective level, it is. EU forecasts expect the euro area to grow 1.5 percent in 2014 and 2.0 percent in 2015, on the back of two straight years of decline or flat growth.i

But these more promising numbers and executive confidence mask underlying problems that continue to challenge Europe’s competitive position in the global economy. Projected EU growth still has not reached historic levels, and it trails by a wide margin the estimates for emerging markets and the US. Furthermore, European unemployment remains stubbornly high—well above that in China and the US—which threatens to dampen anymomentum the region can muster. The reality is that while conditions in Europe certainly are more positive than they were a year or so ago, they still do not compare favourablywhen viewed in the broader global context. In fact, rather than narrowing, the gap in Europe’s competitiveness with other major economies is forecast to grow.

Business leaders and policy makers need to urgently address two critical areas of competitiveness—productivity and innovation—while creating the regulatory environmentneeded to help the EU compete on a global basis. A powerful lever to that end are digital technologies, including “connected everything,” or the internet of things; social media; mobility; big data analytics; and cloud. These technologies can both help boost productivity by automating and streamlining business processes to make them more efficient and increase output per employee, as well as foster growth through the creation of new products, services and business models that appeal to customers in domestic and foreign markets alike.

The EU is actually in a favourable position to capitalize on digital’s potential. Its strong legacy of innovation, education system, and entrepreneurial spirit—not to mention significant adoption to date of digital technologies by consumers and businesses alike—give the region a robust foundation on which to build. In fact, examples abound of organizations across the EU—in manufacturing, banking, energy, public service, and healthcare—that already are using the power of digital to help them save millions of euros in operating expenses and launch new businesses generating millions of euros in new revenue. These enterprises provide a glimpse of how these technologies can dramatically improve business performance and, in the process, transform industries and entire economies.

EXECUTIVE SUMMARY

At the root of the challenge are three main factors:

PRODUCTIVITYThe EU is forecast to lag behind the US and China in labour productivity growth (real GDP growth per person employed).

INNOVATIONEU R&D intensity (as a proportion of GDP) is behind the US and, for the first time, China surpassed the EU in 2012.

REGULATIONThe fragmented regulatory environment is making it difficult for companies to boost productivity and innovation through the adoption of digital technologies at scale.

11

As European Union (EU) executives view the business landscape and shape their strategies for the future, they are feeling a growing sense of optimism about the prospects for growth in the EU. For example, in the recent Accenture survey of business leaders from across the EU conducted for this report, 53 percent of respondents believed the economies of the EU member states would improve in 2014. A higher proportion (60 percent) also believed thatthe EU economy would continue to improve in the next three years—a major increase over the 46 percent who held such a view last year (Figure 1). While this view is consistently held across most EU economies, there are divergent opinions in France and Belgium, where respondents were less positive (38 percent and 43 percent, respectively).1 These survey findings echo official economic forecasts for the EU, which see a continuation of theeconomic recovery, a strengthening of domestic demand, substantial improvements in public finance, and gathering momentum expected in investments.ii

Figure 1: How confident are you about Europe’s economic growth prospects in the next three years?

Business leaders also are remarkably positive about the ability of the EU to compete, with 61 percent of respondents indicating they considered the EU to be competitive internationally.2 Furthermore, when asked how they expect the international competitiveness of the EU to evolve in the next three years—assuming the current level of actions by businesses and policy makers—three quarters of respondents (74 percent) stated their confidence that the EU’s international competitiveness will at least remain at this level, with almost half of all respondents (47 percent) confident it will increase in the next three years (see Figure 2).

Figure 2: Based on the current level of actions by businesses and policy makers, how do you expect Europe’s international competitiveness to evolve in the next 3 years?

60%

31

3

7

5346%

33

3618

3

43

Very optimisticOptimistic

Pessimistic

Neutral

Very pessimistic

2014 2013

Source: Accenture European Business Summit Survey 2014

47%

26%

27%

Europe’s international competitiveness will increase in the next 3 years

Europe’s international competitiveness will decrease in the next 3 years

Europe’s international competitiveness will remain the same in the next 3 years


THE GROWTH AND COMPETITIVENESS CHALLENGE

1 Appendix: Q22 Appendix: Q3

THE BUSINESS AGENDA FOR EUROPE:

10

13

Figure 4: GDP growth per head – EU, United States, China and world 2011-2016.

Figure 5: Unemployment rate in EU, United States and China 2011-2016.

10

8

6

4

2

0

-2

% Percentage change in real GDP per head

2011 2012

8.9

1.71.4

1.3 1.4

7.2

1.4

2.0 1.81.6 1.7

0.9

6.9

1.8

6.6

2.0

6.5

2.1

7.3

1.1

2013 2014 2015 2016

-0.61.1

China World United States of America EU27Source: Economist Intelligence Unit Country Database 2014

-0.2 1.0

12

10

8

6

4

2

0

6.5

6.15.8 5.5

6.4

2011 2012 2013 2014 2015 2016

6.58.9

6.9 6.4 6.17.2

8.1

9.710.3

11.110.6 11.0 10.7

% Official unemplyment as a percentage of total labour force

China United States of America EU27Source: Economist Intelligence Unit Country Database 2014

12

This confidence, however, belies underlying problems that continue to plague the EU’s economies. Modest EU growth rates have not yet returned to historic trend levels and, infact, still fall short of the higher growth rates forecast for the BRIC economies as well as mature markets (see Figure 3). The International Monetary Fund (IMF) forecasts average developed-economy growth in 2014 at 2.2 percent, nearly double that forecast for the EU.iii Other forecast data highlight the continuing growth gap in the next few years with competing economies such as the United States and China (see Figure 4). Additionally, with few exceptions, unemployment is projected to remain stubbornly high across the EU member state economies, well above that of the US and China, during the next several years (see Figure 5). Economic recovery is expected to lead to only a minor positive impact on employment in 2014, but a more visible impact in 2015 and 2016.

The US, in particular, is gaining momentum, fuelled by low energy prices, greater labour market flexibility, and greater openness to innovation. For instance, research and development (R&D) investment in the US has been outgrowing that in the EU significantly— 8.2 percent versus 6.3 percent growth compared with the previous year (above the global average of 6.2 percent).iv This momentum is also evident in higher productivity growth. In 2013, productivity—output per hour worked—grew one-third faster in the US than it did in the EU area.v

In other words, while the growing optimism of EU business leaders is welcome, as is the forecast of a modest return to growth, significant challenges remain when one places thiseconomic improvement in the wider context of competing economies on the global stage.

-4.0 -2.0 0.0 2.0 4.0 6.0 8.0 10.0

1.8%2.3%

2.9%1.5%

6.0%4.9%

7.2%7.7%

3.0%1.9%

2.7%1.9%

0.7%-0.2%

0.5%-1.9%

1.4%0.5%

0.8%0.2%

% real change pa

France

Germany

Italy

Spain

UK

US

China

India

Russia

Brazil

2014 forecast 2013 dataSource: The Economist Intelligence Unit 2013 data and 2014 forecast

Figure 3: GDP growth: Percentage change in real GDP, over previous year.

15

“The nation that goes all-in on innovation today will own the global economy tomorrow.”

— Barack Obama, President of the United Statesix

Despite some areas of weakness, the EU boasts pockets of innovation capability4—especially in Sweden, Denmark, Germany and Finland—that match and exceed many countries globally (see Figure 7). Internationally, the EU continues to compare favourably to the leading economies (including Australia, Canada and all BRIC countries, which the EU leads). However, South Korea, the US and Japan have a performance lead in innovation over the EU. In addition to having a relatively larger skilled workforce than the EU, these three countries’ collaborative knowledge-creation between public and private sectors is better developed and enterprises in these countries invest more in research and innovation.x

Figure 7: Global innovation performance.

Some interesting trends emerge when you consider research and development (R&D) expenditure—another key indicator of innovation in an economy. The EU has set a headline target of 3 percent of EU GDP to be invested in R&D by 2020, as part of Europe 2020 Strategy. Yet comparing R&D intensity (R&D expenditure compared to GDP) for the United States, China and the EU is striking. China in 2011 already had a higher R&D intensity than Italy, Spain and even the United Kingdom, and has been growing its R&D investment at about 18 percent annually in the past 10 years. At current investment rates, China’s total spend on R&D is expected to surpass that of the U.S. by about 2022.xii

Of course, regulation continues to be an on-going challenge within the EU business community as well—particularly as it applies to digital technologies. As mentioned, 41 percent of executives said smarter regulation would most improve EU competitiveness in the next three years.5 An even greater percentage—46 percent each—indicated excessive regulation and lack of adequate EU policies due to the fragmented landscape of Europe were impeding the development of digital technologies in the EU. These were the two most frequently cited among all the prospective challenges covered by the survey.6 Perhaps an area of greater concern is the general lack of awareness among the business community towards EU policy on digital with 80 percent of respondents being either unaware of the Digital Agenda for Europe or having no awareness of the objectives and content.

The main conclusions from this is clear: To prevent the gap in European competitiveness from growing and to potentially begin closing it, business leaders and policy makers will need to urgently address two critical areas of competitiveness—productivity and innovation—while creating the regulatory environment needed to help the EU compete on a global basis.

South Korea

United States

Japan

EU

Canada

Australia

China

India

Russia

Brazil

South Africa 0,105

0,178

0,191

0,207

0,275

0,389

0,497

0,630

0,711

0,736

0,740

0,000 0,200 0,400 0,600 0,800 1,000

Source: Innovation Union Scoreboard 2014, Executive Summary

4 Innovation capability index measurement goes beyond R&D expenditures and includes other factors like human resources, research systems, public‐

private co-publications and intellectual assets.5 Appendix, Q56 Appendix, Q17

14

THREE KEYS TO ADDRESSING THE WIDENING EU COMPETITIVENESS GAP

”A competitive economy is an economy with a consistently high rate of productivity growth. The EU must outperform its competitors in terms of research and innovation, information and communication technologies, entrepreneurship, competition, education and training.”

—The European Commissionvi

While the EU is slowly recovering from the recession and maintains a strong legacy position in a number of key industries (including Pharmaceuticals, Aerospace, Testing and Control Instruments and knowledge-intensive servicesvii), the Eurozone crisis has slowed the recovery process further. Thus, the gap in competitiveness with other major economies globally has continued to grow.

Policy makers, business leaders, academia, non-governmental bodies, and other interest groups have been debating—and searching for—responses to the challenges of growth and job creation in the EU. The survey carried out for this report highlights what business leaders believe would help the most. When asked which initiatives would most improve EU competitiveness in the next three years, leaders cited smarter regulation (41 percent), innovation resulting in the creation of new products and services (40 percent), and the adoption of new technologies to drive productivity (35 percent) as the top-priority initiatives. Other notable initiatives included easier access to credit and financing (34 percent), cheaper energy resources (33 percent), better education and training of the workforce (33 percent), and less-expensive and more flexible labour resources (31 percent).3

Indeed, productivity is a major challenge for EU economies. While labour productivity growth (real GDP growth per person employed) has been recovering in the EU with a 0.5 percent growth in 2013, and 1 percent and 1.2 percent growth forecast for 2014 and 2015 respectively, a comparison shows productivity growth below that in the United States in the forecast period (see Figure 6). China’s labour productivity, while still below that of the EU, isforecast to grow at four times the EU rate in 2014.viii

Figure 6: Labour Productivity growth in percent for EU, USA, Japan and China.

Productivity growth below that of the USAProductivity growth above that of the USA

China data: Conference Board Total Economy database, 2014

Source: EU Eurostat Economic Forecast, February 2014

EUUSAJapanChina*FranceGermanyItalySpainUnited Kingdom

1.2

1.6

1

NA

1.2

1.4

0.7

0.6

1.4

2015 Forecast

0.5

0.9

1.2

7.1

0.6

-0.1

0.8

2.1

0.8

2013

1.0

1.4

1.1

4.1

0.6

1.2

0.4

1.0

1.2

2014 Forecast

3 Appendix: Q5

17

A disruption of societies, industries and economies is underway as a result of the emergence and adoption of digital technologies. These include the internet of things, mobile computing, business analytics and big data, cloud, social media and other technologies like connected devices and sensor networks that have both reached critical mass and are working together to define the digital world (see “Five key digital technologies”). They are forces of change,creating opportunities that previously were either technically impossible or uneconomical. In fact, examples abound of how connected vehicles, connected workers, digital factories, intelligent pipelines, smart grids and many other applications of digital technologies are transforming products and services and the way people work.

In fact, an overwhelming majority of business leaders believe digital technologies will play an important or a critical role in boosting EU competitiveness (96 percent), EU economic growth (93 percent), and EU job creation (83 percent) in

the next three years.7 With the impact of traditional levers such as fiscal and budgetary policy currently limited, the EU finds itself in a unique set of circumstances in which digital presents itself as a powerful lever that can be effectively used to bridge the ever-widening competitiveness gap. Digital technologies can make processes more efficient and reduce operating costs while creating substantial new growth opportunities through innovation in products, services and new ways of reaching customers.

Furthermore, business leaders expect digital to have an immediate and profound impact on their industries in the short term. Sixty-two percent of respondents believe that digital will result in major change or a complete transformation of business models in their industry inthe next 12 months, and almost two-thirds (63 percent) are concerned they will lose customers to competitors if they do not embrace technology in that timeframe (see Figure 8).

Total

62% 63%

Belgium

49%53%

France

52%46%

Germany

42% 45%

Italy

77%74%

Spain

71%

77%

UK

58%

82%

Other EU countries

72%

62%

Very concerned or somewhat concernedComplete transformation or major changeSource: Accenture European Business Summit Survey 2014

A CATALYST FOR EU GROWTH AND COMPETITIVENESS

Figure 8: Impact of digital technologies on industry business models in the next 12 months and concerns about losing customers if businesses fail to embrace digitally transformation over this period.

7 Appendix: Q7

DIGITAL DISRUPTION:

16

19

While Europe’s business leaders expect to see China’s ability to develop and implement digital technologies power ahead of Europe in the next three years, that does not necessarily equate to the level of competitive impact China can achieve through these efforts. At the same time, business leaders and policy makers should not underestimate the strength of the US and its capacity for innovation. It is likely the US will continue to maintain its healthy advantage over both Europe and China based on its proven ability to develop and implement technology-based innovation.

That said, there appear to be strong foundations in the EU on which companies can build in their pursuit of digital. For instance, when asked to identify EU’s most important strengths to help improve its competitiveness in digital, business leaders pointed to the large base of EU companies with international presence (49 percent), strong innovation capabilities (47 percent), highly-reputed educational system (38 percent), thriving entrepreneurship (35 percent), and strong local demand in both business (34 percent) and consumer (33 percent) markets.10

The education system in the EU is clearly considered to be a competitive strength. In fact, surprisingly, two out of three business leaders believe the EU currently has enough skilledworkers in digital (e.g., data scientists and engineers).11 However, 52 percent of business leaders said they plan to increase the number of recruits from outside the EU to fulfil the digital skill requirements for their own business.12 This suggests an expectation that demand for skilled workers in digital will outpace supply rise in the coming three years as competition for resources intensifies (see Figure 10).

In the near term, one course of action is to retrain and up-skill existing workers to meet the increasing demand for digital skills. When asked what initiative should be taken at the EU level to help address this issue, executives most frequently cited the use of technology to enable lifelong learning and development of skills (58 percent); promoting re-skilling/retraining programs for older age groups (51 percent); and promoting the direct involvement of business in the professional education system (51 percent).13

Figure 10: In the EU, there could be a shortfall of up to 900,00 digitally skilled people by 2015 at a time when average youth unemployment is nearly 24 percent.

0

100

200

300

400

500

600

700

800

900

2011 2012 2013 2014 2015

In ‘000

Digital jobs: vacancies and graduates

Vacancies in the digital sector New ICT graduatesSource: Accenture European Business Summit Survey 2014

10 Appendix: Q1811 Appendix: Q2312 Appendix: Q2413 Appendix: Q27

18

Yet despite executives’ enthusiasm for digital, most European companies are not fully capitalizing on the full potential of digital. For instance, the major focus of executives’ digital investments to date has been primarily on driving efficiencies (60 percent) instead of making their products and services digital (40 percent).8 Additionally, a majority of respondents (54 percent) said the primary impact of digital technologies is to make processes more efficient and reduce costs rather than create substantial new growth opportunities through the development of new products and services and reaching customers in new and innovative ways (46 percent).9 There’s no question of the positive impact digital can have to drive process efficiencies and cost reductions. However, organisations must not underplay the capacity of digital technology to drive innovation and growth. Companies should consider allocating the balance of their current digital investment to better support their strategic growth agenda.

Figure 9:

Even as they express enthusiasm for digital’s ability to help improve EU competitiveness, business leaders fear the EU will struggle to compete with other major economies in digital adoption. While 51 percent think Europe is ahead of China in the development and use of digital today, 50 percent believe China will overtake the EU within the next three years.

Additionally, 61 percent believe that Europe lags the U.S. today, and more than half (53 percent) expect this to still be the case in three years’ time (see Figure 9).

51%

30%

11%

20%

38%50%

Now

EU compared with China regarding the development and implementation of digital technologies

EU compared with the US regarding the development and implementation of digital technologies

22% 24%

17%23%

61% 53%

In 3 years Now In 3 years0%

20%

40%

60%

80%

100%

0%

20%

40%

60%

80%

100%

Europe is/will be behind ChinaEurope is/will be level with ChinaEurope is/will be ahead of China

Europe is/will be behind the USEurope is/will be level with the USEurope is/will be ahead of the US


8 Appendix: Q108 Appendix: Q9

21

In terms of product and service innovation, digital technologies are enabling European companies to develop new and relevant products and services to sell to today’s digitally inclined customers, both in domestic and international markets. For example:

• A European carmaker launched a new range of connected vehicle services designed to meet the increasing wants and needs of drivers and passengers to have access to connected services in their vehicles. The services deliver the latest in-vehicle technologies providing consumers with entertainment and information, enhanced safety features, and seamless integration with their mobile devices. The company benefits through revenues from subscription fees from end customers for the connected services.

• A French bank adopted a cloud-based analytics solution that automates risk assessment to help it fulfil state-mandated obligations to provide short-term lending while managing credit quality. Ten days after rollout, the system was handling more than 300 loan applications worth more than €250 million.xix In effect, the analytics approach is helping the bank grow and is also enabling the bank to contribute to economic growth by providing liquidity to businesses while managing risk.

• A European tire manufacturer has created a solutions-oriented business for its commercial customers—based on selling “tyres as a service” with fees charged per kilometre driven—to complement its existing product-oriented business model (i.e., selling tires outright). The company uses data transmitted by the tires, combined with other metrics (such as fuel savings data and driving style), to optimise customers’ total cost of ownership.

With high penetration rates across broadband, mobile and smartphones, extensive use of eGovernment services, and strong digital initiatives already under way in many European companies, the EU is in a good position to build on this progress. However, to sustain this momentum and succeed in rebuilding competitiveness in both the short and long term, Europe’s business and policy makers must take urgent steps to convert the region’s digital potential into higher levels of productivity, innovation, and growth to ensure the EU can become a leader in a new era of digital business.

20

Looking further forward, business leaders believe a number of priority actions can be taken at the EU level to develop the digital skills of graduates and first-time workers to meetdemand. Educational programs with specific training on digital technologies and business (49 percent), developing entrepreneurial skills (45 percent), and promoting the direct involvement of business in curriculum development for the tertiary educational system (43 percent) were the top-ranked initiatives.14

A third element on which Europe can build is its entrepreneurial skills and culture, which business leaders across the EU recognise as key to success in the digital economy (59 percent deemed them important and 35 percent said they are critical15). And within this context, 87 percent of respondents said it is important or critical to foster closer collaboration between large corporations and entrepreneurs/SMEs for the EU to succeed in its digital transformation. Among the actions business leaders see as vital to fostering such collaboration are stimulating joint investment (cited by 60 percent), supporting the development of local clusters (57 percent), and supporting collaborative initiatives with universities and education (52 percent).16

Arguably the biggest asset that can fuel digital transformation in Europe is the fact that digital technologies already are pervasive across the EU’s consumers and businesses. Broadband penetration is at 95.5 percent across the EU and mobile broadband at 59 percent. There are more than 400 million unique mobile subscribers in the region, where smartphone penetration is at 49 percent. Nearly half of the population routinely purchases products or services online and more than 40 percent use eGovernment services. However, consumer activity varies widely across the EU with relatively low online purchases in Eastern and Southern European countries and cross-border activity lower still.xiii Many businesses are still reluctant to sell online and online sales are still a relatively small part of overall sales activity for many organisations.xiv This is reflected in the Digital Agenda for Europe, where the near term targets for cross-border online purchases and small and medium enterprises selling online still look far from being achieved.xv

Just as consumers are embracing digital technologies, a number of businesses and governments in the EU also are demonstrating how digital can help boost productivity andfoster growth.

On the productivity side, digital technologies are helping European organisations automate and streamline business processes to make them more efficient and increase output per employee—as these real-life examples illustrate:

• A major private Italian bank developed and deployed a mobile iPad® application to support personal financial advisors in their sales conversations with customers. The app provides the ability to take a real-time snapshot of customer accounts and incorporate this information into a presentation highlighting the bank’s investment products. As a result of using the app, the bank has increased the effectiveness of its personal financial advisors, eliminated costs associated with paper management, and boosted advisor productivity by minimising rework and repeat trips between the office and clients.xvi

• One hospital in Spain has deployed a technology solution for chronic disease management that includes patient segmentation, modelling, self-management, connected patient network, electronic medical record, telemedicine, and new roles and responsibilities for homecare, hospitals, and nurses. It is estimated that if this type of program were extended and applied at the European level, it could lead not only to better services but also to health management-related cost savings that could amount to €62 billion, or 5 percent of European governments’ health spendingxvii.

• In the energy sector, the United Kingdom is embarking on a deployment of smart meters, supported by mobile and analytics technologies, to more than 50 million electricity and gas meters.xviii The effort is expected to enable the UK’s energy producers to manage and analyse high volumes of meter data more effectively to help customers conserve energy and to enhance providers’ outage management processes with near real-time outage and restoration verification capabilities.

14 Appendix: Q2615 Appendix: Q2516 Appendix: Q36

23

BIG DATA ANALYTICSUsing sophisticated analytics, European businesses, government agencies and other public service organisations can generate deep insight from the data they collect—insights that can help them improve their business in a myriad of ways. For instance, analytics can increase growth by helping companies understand and reach new customer segments more effectively. It also can drive operational excellence by helping to identify ways to improve key business processes and enhance workforce skills.

CLOUDCloud computing can improve the economics of IT for companies and governments, as well as provide greater operational flexibility and responsiveness. It also enables organisations to shift to operational costs and entirely new business models, including flexible “pay-as-you-go” service models.

SOCIAL MEDIASocial media excels in its ability to personalise interactions with customers and support new ways of interacting within and outside of the organisation. Social media can be a powerful tool for helping European companies keep in tune with changing customer demands and behaviours, as well as serve as an efficient channel for reaching today’s digital consumer —especially those in fast-growing markets.

22

Music, books, art, maps, the ways we communicate—these and countless other things that used to be primarily physical or analogue are now digital as well, and that has changed the ways we live, work, learn and play. But that is just the tip of the iceberg. Today, technology is enabling the digitisation of almost everything. Five such technologies are particularly influential in transforming the lives of consumers and the organisations that serve them.

CONNECTED EVERY-THING – THE INTERNET OF THINGSConnected devices of all kinds and sensors integrated nearly everywhere have tremendous potential to enable new ways of automated and personal interaction. They allow businesses and public sector organisations to manage assets more effectively; optimise performance and improve operational efficiency (through, for instance, better supply chain tracking and management); and create new business models and lines of business.

MOBILITYMobility simply used to be another forum for enterprises to deliver information—that is, develop an application that would let employees (and later, customers) use a browser to navigate through company data on a mobile device. Now, mobility enables companies to do so much more. Companies can use mobility to optimise business processes, simplify tasks and enable employees to be more productive. And they can use it to improve user engagement—interacting with customers and prospects no matter where they are—and create new revenue streams for their businesses.

FIVE KEY DIGITAL TECHNOLOGIES

25

THE DIGITAL RE-INDUSTRIALISATIONOF EUROPE

As noted earlier, Europe is well positioned to benefit from the digital revolution. The region has a strong corporate base (it is home to 14 of the world’s 50 largest companies by market capitalisation) with a significant innovation capacity. Europe also boasts a significant number of entrepreneurs and young businesses, (which account for half of the jobs created in Europe each year),xx that tend to be experienced with and receptive to the use of a wide variety of technologies. European consumers are similarly sophisticated and open to innovation—they are asking for and actively using digital technologies in their daily lives.

And the high esteem in which the education system in Europe is held is one of the most important strengths that will help to improve digital competitiveness in the EU.17

But while the impact of digital is being felt everywhere, the real change has barely started. The power of digital is in the interplay of the different technologies. It is not about social media, but the potential for social collaboration at any time or place. It is not about using analytics to create a better marketing campaign, but leveraging enterprise data across the whole supply chain. It is not about smart tollgates on motorways, but the opportunity to use the data from millions of real-time traffic movements and from road sensors to help optimise traffic flows across a whole region. It is not about online back-up, but giving a young business access to near-unlimited computing power that years ago only massive organisations could afford. It is about helping to solve everyday challenges for citizens, consumers and organisations in new ways based on new combinations of information, resources, and technologies.

To illustrate this, we explore how specific digital technologies are helping to transform five key sectors of the European economy—and further demonstrate the potential digital has to rebuild competitiveness and create economic growth across the EU.

17 Appendix: Q18

24

THE DIGITAL RE-INDUSTRIALISATIONOF EUROPE

27

Companies can up the ante from merely producing intelligent devices to adding more value by coupling the product with a host of services brought about by the deep analysis of data. New big data processing technologies allow the analysis of large amounts of data collected from digitized products and networked sensors. They can also help accelerate the entire data cycle from insight to action, enhancing the enterprise’s ability to deal with data velocity.

For example, Trumpf GmbH, a German producer of intelligent machine tools and industrial laser systems is taking the next step beyond efficiently manufacturing its machines.xxii Instead, Trumpf is interested in mining the information provided by the machines, to gain deeper, actionable insights and to network machines in an intelligent way to create smart factories. In this way, they autonomously exchange information, trigger actions, and control each other, improving productivity and speed and reducing costs.

At Trumpf, networking has already advanced greatly. Apart from a cloud-based platform for remote diagnostics, there is the Trumpf software for production control, which takes the inventories and the urgency of order processing into account and allows the production status to be remotely monitored via an app. According to Trumpf, all of its Industry 4.0 activities are designed to further increase its machines’ productivity, making better use of resources and thereby helping to improve the performance of Trumpf’s customers.xxiii

The common denominator enabling Industry 4.0 is greater leverage of industrial software. Driven by the continuous need to reduce costs and increase process transparency and flexibility, manufacturing companies increasingly embed industrial software in their installed machine base. This enables them not only to better manage the entire automation processes, but also creates new opportunities to transform their current business models from one focused on making products to one that is oriented toward providing solutions.

Four solutions, in particular, are poised to support the entire set of operations along the value chain in an integrated manner, adding value in the process. One solution is nextgeneration corporate optimization and

execution systems that can help manufacturers drive down costs. Enterprise Resource Planning (ERP) systems already provide many applications, from customer relationship management (CRM) to sourcing, manufacturing and forecasting. Future ERP systems will leverage in-memory computing, advanced Web portals and cloud computing, thereby offering all the entities along the supply chain access to real-time data and need-based data processing. Benefits include lower capital expenditure, reduced costs and quicker implementation. By harnessing the cloud skilfully, companies can also enter completely new businesses or quickly launch new products.

Crowdsourcing is another solution that can help manufacturers to further leverage the power of social media to boost innovation. As several successful innovators have learned, opening up the innovation process to the collective wisdom of ‘the crowd’ can dramatically increase the odds of coming up with the next big idea before someone else does. It is possible that the future will see entire parts of the supply chain outsourced to an undefined, anonymous ‘crowd’ using technologies such as the Internet.

A third solution is next-generation 3-D printing. This powerful tool is likely to be one of the leading technologies in the future that will significantly change the way products are developed, produced, delivered and serviced. Consumers may have the opportunity to design products on their own personal computers or co-design them with companies using the Internet, producing them within the confines of their own homes. With further refinement in technology and a reduction in printing costs, 3-D printing could render an entire phase of traditional supply chains obsolete.

Finally, Product Lifecycle Management (PLM) can have a major impact on manufacturers’ operations by helping them organize, develop and manage new products and services throughout their lifecycle. Integrated PLM—which closes the loop between product usage and engineering, and provides a foundation for collaboration among engineers and other experts around the globe—can enable manufacturers to get products to market faster and more efficiently. Manufacturers using PLM have increased the speed of product launches by up to 55 percent and reduced operational and product development costs by 10 percent to 30 percent.xxiv

26

MANUFACTURINGThe manufacturing industry is arguably the “engine” of the European economy. A strong industrial base is essential for Europe’s recovery and long-term competitiveness, growth and job creation.xxi Digital technologies offer manufacturers a variety of opportunities to close the competitive gap. Industry 4.0, a ground-breaking approach to production with digital technologies as its foundation, promises to usher dramatic changes into the industrial world and serve as a catalyst for the reindustrialization of Europe (see Figure 11).18

Billed as the fourth Industrial Revolution, Industry 4.0 is poised to combine classic production techniques with cyber-physical production systems (CPPS), leading to thecreation of an “Internet of things, data, and services.” Industry 4.0 represents a tectonic shift from centralised to decentralised production. This means that industrial production machinery no longer simply “processes” the product, but that the product communicates with the machinery to tell it exactly what to do.

Decentralized intelligence helps create intelligent object networking and independent process management. The interaction of the real and virtual worlds represents an entirely new way of approaching the manufacturing and production process. Industrial processes, for example, can be made more efficient by connecting them to the Internet in a “Smart Factory.” Cyber-physical production systems also signal a paradigm shift from existing business models, as revolutionary new applications are developed, new service providers emerge, and new value chains become possible.

The new and intelligent products, embedded in intelligent networks, can be harnessed to spin off a host of new business models. The horizontal integration of these intelligent products and networks can also help expand the value chain.

Figure 11: The fourth Industrial Revolution.

4. Industrial Revolution based on Cyber-Physical Production Systems

3. Industrial Revolution through introduction of electronics and IT for a further automatization of production

1. Industrial Revolution through introduction of mechanical production facilities powered by water and steam

2. Industrial Revolution through introduction of mass production based on the division of labour and powered by electrical energy

Cyber physical systems combine communications, IT, data and physical elements using the following core technologies:• Sensor networks (receptors)• Internet communication infrastructure (IP)• Intelligent real-time processing and event management (CPUs)• Actors for mechanical activities• Embedded Software for logic• Big Data and Data Provisioning• Automated operations and management of system activities

Industry 4.0

Industry 3.0

Industry 2.0

Industry 1.0

End of 18th Century Start of 20th Century Start of '70s Today

Degr

ee o

f Com

plex

ity

Source: Accenture analysis

18 Accenture, “Digital Industry 4.0”, 2013

29

Payments are the primary touch point with banks’ customers and account for up to 25 percent of the typical bank’s revenues. Right now, banks have vast amounts of big data—information clarifying where people shop, how much they spend, and what they use to make payments. If they lose that to alternative providers, they lose customer insight and customer touch points. But they are beginning to fight back.

BNP Paribas Fortis, SA/NV, for example, has teamed up with Belgium’s largest telecom company and Accenture to create Belgium’s first mobile wallet. It will allow consumers to use their mobile devices to purchase goods or services, redeem coupons, or use their loyalty cards when visiting the mobile application of participating merchants. It is not just a mobile payments tool; they are creating a commerce “ecosystem” for Belgian merchants and consumers. Theprogram is currently in the pilot stage with major Belgian merchants.

In mature markets, where banks have been busily cutting costs for five years, they are now using digital for growth. Accenture estimates that if a bank can shift a customer fully from physical branches to a digital platform, it can reduce costs by around 70 percent. But a bank also can provide value-added digital products to its customers to grow both revenues and market share.

For instance, Lloyds Bank plc analyses its data to offer cash back for goods and services that its customers buy using their debit cards, all based on customers’ past spending habits and merchant promotions. T. Garanti Bankası A.S. (Garanti Bank) in Turkey has designed a highly sophisticated mobile banking app that uses GPS data and analytics to provide customers with discounts relevant to the stores they happen to be passing by. It also helps them manage their money based on past spending behaviour and withdraw cash using their mobile phones. Barclays Bank PLC’s number-one digital avenue for attracting new customers has caught on quickly amongst young people in the UK. The service, called Barclays PingitTM App, allows customers to transfer money to one another using a mobile phone.

All these digitally enabled products will help generate growth and protect customer relationships because they allow banks to become more a part of people’s everyday lives, not just a utility for processing transactions and holding deposits. Following the financial crisis, governments in mature markets are encouraging competition in banking. That will include efforts to make it easier for customers to switch providers. Banks know they need to improve their image with customers. With digital products and services, they have an opportunity to differentiate themselves, not least through establishing these innovative services with leaders in other industry sectors.

28

BANKINGWhile banks in the EU are recovering from the downturn, growth is slow and profitability remains low. The return on equity (ROE) at the average large EU bank in the first half of the 2013-2014 financial year was 8.2 percent, compared with 8.7 percent for the United States. ROE of large EU banks is forecast to remain below 10 percent in 2015.19

Digital offers a multitude of benefits for banking institutions that can help them achieve stronger growth and profitability—including cost containment through automation, risk management, increased revenues through new digital products and services, enhanced quality of services through digital channels, and ultimately increased profitability (an estimated ROE uplift by 3.8pp through technology-enabled business transformationxxv).

A French bank for example, adopted a cloud-based analytics solution that automates risk assessment to help it fulfil state-mandated obligations to provide short-term lending while managing credit quality. Ten days after rollout, the system was handling more than 300 loan applications worth more than €250 million.xxvi In effect, the analytics approach is helping the bank to grow and is also enabling the bank to contribute to economic growth by providing liquidity to businesses while managing risk.

Despite such benefits, however, EU banks appear to be slow in adopting digital. Across Europe, retail banks have only digitized 20 percent to 40 percent of their processes. In addition, 90 percent of European banks are investing less than 0.5 percent of their total spending on digital.xxvii

Making their outlook worse is the aggressive entry of non-banks with digital innovations such as mobile and online payments, and capturing a growing part of the banking value chain. By being slow to embrace digital technologies, banks risk being consigned, by digitally enabled competitors from other industries, to a limited role as utilities. Bank-customer loyalty has also become more tenuous (on average, 20 percent of banking customers switch banks or banking products each yearxxviii). Together, these factors could have a devastating impact on banks’ customer bases.

To avoid being relegated to a form of utility banking, where they become a back-office function for their customers, banks must innovate through digital products and services to fight back and gain new market share. It is estimated that 40 percent of revenues and 55 percent to 60 percent of operational processes in the average financial institution, could be impacted by technology.xxix Up to two-thirds of the profitability uplift required by banks to be in the high performer category is linked to technology-led transformation (see Figure 12).xxx

Figure 12: For a bank, up to two-thirds of the profitability uplift required to be a high performer could come through technology-led transformation.

Technology Enables business transformation ROE uplift

5.7

Strategic costreduction

12.0

Asset qualitynormalization

ROE potential2012

2.82.6

1.9

0.90.21.3

Regulatoryadjustment

1.3

Momentumgrowth

Balance Sheetefficiency

0.6

Delivering performance improvement through technology enabled change

Business transformation & Economic ROE uplift

Source: Accenture analysis

19 Accenture, “Technology that matters, Harnessing the technology wave in banking,” 2013.

31

Adoption of technologies such as smart grids, smart metering and analytics can help make the EU a world leader in energy efficiency and intelligent, distributed energy, compensating to some extent for the EU’s energy cost disadvantage. These technologies also provide opportunities for global leadership in high-value exports of energy technology.

Business leaders believe there are three key priority actions that should be taken at a European level to boost the adoption of digital technologies to address energy challenges in the region: the promotion of energy efficiency (cited by 73 percent); support and investment in Smart Grids (61 percent); and support and investments in renewables (60 percent) (see Figure 15).

Figure 15: Digital technologies will be a key driver of energy efficiency.

What priority actions should be taken at European level to boost the adoption of digital technologies to address energy challenges in Europe?

Smart technologies, in particular, hold massive promise. Smart grids can convey real-time information on the state of the grid and, in conjunction with advanced analytics, help reduce electricity waste, spending on monitoring and diagnosis of network problems, and maintenance costs. They also are key enablers of distributed energy generation (for example, district heating and cooling systems and photovoltaic (PV) panels), which allows for more responsive demand management and a reduction in transmission and distribution (T&D) losses. The European smart grid market is projected to be worth more than $82 billion by 2020, and represents 20.6 percent of the global smart grid opportunity.xxxiii Amongst a majority (60 percent) of energy executives globally, analytics solutions will be the highest-priority smart grid investment for their company in the coming years.xxxiv

Similarly, smart metering deployment can help energy producers manage and analyse high volumes of meter data more effectively while providing customers with detailed energy usage data—which in turn, results in decreased peak energy consumption and electricity bills. By integrating the meter data management system with existing utilities network management systems, an energy company can enhance its outage management processeswith near real-time outage and restoration verification capabilities.

While new technologies are an important component of driving energy efficiency, there also needs to be a fundamental change in industrial, commercial and residential consumer behaviour to encourage them to be more proactive about the way they manage their energy use. From a residential perspective, mobility, combined with products such as NestTM home automation products and services (recently acquired by Google, Inc.), can help consumers regulate energy use when they are out of their homes, thus reducing overall consumption.

Of course, there is no single pathway to this ‘new energy architecture’. However, the most effective approaches all share several common features, including a long-term approach to energy policy that helps to support investor certainty; low-carbon fuel mix with base-load hydro and nuclear power-generating capacity; and energy efficiency across industrial, commercial and residential sectors.

73%

61%

60%

53%

52%

Promote energy efficiency

Support and invest in Smart Grids

Support investment in renewables

Support and invest in storage technologies

Support the development of new transportation modes (e.g., Electic car)

Ranked within top 3

Sample base = All respondents (N=513)


30

ENERGY AND UTILITIESEnergy costs are a critical component of competitiveness for EU-based companies, particularly for manufacturers in energy-intensive industries, which account for about 25 percent of industrial employment and 70 percent of industrial energy use, according to the International Energy Agency20. In 2011, the EU was the world leader in the production of energy-intensive goods with a 36 percent market share, far outpacing other countries such as the United States (10 percent), China (7 percent), and Japan (7 percent).xxxi Today, this leadership position is threatened by the disparity in energy costs between EU and othercountries. In fact, partially because of their lower energy costs, the US and key emerging economies are expected to see a rise in export shares of energy-intensive goods up to 2035, while EU and Japan are likely to see a sharp decline. (See Figure 13)xxxii.

Figure 13: The United States and key emerging economies are forecast to increase their share of energy-intensive goods, while the EU and Japan are likely to see a sharp decline.

As it is unlikely that the EU will be able to compete with the United States on energy costs in the foreseeable future, it needs to become more energy efficient and take fundamental market model decisions regarding fuel mix, interconnection, the EU Emissions Trading System, and capacity remuneration to optimize the overall energy system. Digital technologies can play a role in helping the EU’s transition to this ‘new energy architecture’.Technologies such as smart grids, smart metering and analytics can help make the EU a world leader in energy efficiency and intelligent, distributed energy, compensating to some extent for the EU’s energy cost disadvantage. These technologies also provide opportunities for global leadership in high-value exports of energy technology.

In fact, 58 percent of European business leaders believe digital technologies are important to enabling access to competitive energy and 56 percent agreed they are important to improving energy efficiency. Just over one third said digital technologies are critical to addressing both of those issues (see Figure 14).

Figure 14: Digital technologies will be key to address key energy challenges Europe is facing.

How important are the digital technologies (connection of renewable energy to efficient smartgrid, smartmetering) to address challenges Europe is facing?

European Union

-10

36

Japan

-3

7

+3

China

7

+2

Middle East

3

+2

India

3

USA

10

+1

Export share in 2011 Expected changes for 2035 in ppSource: Accenture, IEA, WEO 2013

Critical

Important

93%

35%

58%

92%

38%

56%

Access to competitive energy Energy efficiency


20 International Energy Agency (IEA), “World Energy Outlook, 2013”.

33

Social networking and mobility provide the platform to further engage citizens and create participative democracy. In fact, overall, 64 percent of citizens already use social media or would like to use it in the future as a means of interacting with their government (see Figure 17).xxxvi In return, they call for Governments to be more responsive and accountable. Crowdsourcing initiatives encourage citizens to discuss and debate issues or voice their concerns, exchange information, petition governments to make improvements in public services, and even to work together to improve the quality of life in their communities.

Figure 17: Adoption of social media by citizens.

The co-design and co-delivery of public services with stronger ownership and participation of recipients of these services will lead to a repositioning of public services, whether it is with “government as a platform” or “new public movement” initiatives, but in any case enabledby digital. For example, through labour market analytics solutions governments would be better placed to forecast future supply and demand of skills and, as a result, be able to facilitate much higher-quality matching between vacancies and skills, target investment in educational programs to address skills shortages, and thereby improve overall competitiveness of industry. In taxation, such tools help reduce fraud and errors, identify revenue leakage opportunities, and reduce costs through streamlined operations or crossagency collaboration.

Finally, digital technologies can help public service organisations solve the “public productivity puzzle” and deliver better outcomes for the same or lower cost. For instance, a Digital Efficiency Report commissioned by the UK government found that the average cost of a central government digital transaction can be almost 20 times lower than the cost of one done by telephone and 50 times lower than one executed face to face.xxxvii In Portugal, an initiative called “Zero Licensing” spearheaded by the agency for administrative modernization (AMA), was able to reduce the time to start a business to just one day frommore than 30 days.xxxviii The impact of efficiency improvement on the bottom line is significant: One percent annual productivity gains would amount to cost savings of US$180 billion in France, US$190 billion in Germany, and US$140 billion in the United Kingdom.xxxix

At a macro level, digital can drive significant benefits for public services organisations. Accenture’s research and analysis shows that adoption of digital technologies in government brings substantial benefits to society and the economy: A 1 percent increase in digitization (in the economy) correlates with a 0.5 percent gain in gross domestic product level, and a 2 percent increase in international trade levels. Increasing digitization also has a positive impact on addressing social challenges: A 10-percent increase in digitization correlates with a drop of 0.9 percent in the unemployment rate.xli

Overall, our research tells us that an enthusiastic adoption and facilitation of digital technologies could improve overall productivity, transform the relationship between citizens and governments and play a major role in economic growth and competitiveness in Europe.

64%

of citizens stated they already use social media or would like to use it in the future to interact with their government.

Source: Accenture, 2014

32

PUBLIC SERVICESPublic services are a crucial and substantive component of the EU economy, accounting for more than 50 percent of GDP across the EU as an average. That gives Europeangovernments’ significant leverage in orchestrating economic activity as well as creating strong foundations for competitiveness and growth. However, doing so will require significant effort, both within public service to increase productivity, as well as innovation through the public service to create ripe conditions for businesses and citizens to thrive.

Political and economic realities such as an aging population, high unemployment, cyber security, and environment sustainability—all against the backdrop of fiscal tightening—are putting enormous pressure on public services. In addition to this, citizens’ expectations fromtheir governments have risen significantly in recent years, encouraged in part, by their experiences with the private sector, such as banking, consumer goods, media andentertainment services. Citizens and businesses are consequently expecting better and more personalised services, multichannel and ubiquitous access, real-time information, increased transparency, and participation.

The public service ecosystem is changing dramatically as well. Disruptive technological trends like social media and collaboration, mobility, analytics, big data, and cloud arecreating a paradigm shift in how people live, work and interact. European Governments will need to fully embrace this if they want to be seen as relevant and in touch with citizens.

This is also a clear expectation from business leaders. As shown in the survey carried out for this report, when asked how confident they are that public services in Europe will be able to leverage digital technologies to improve the quality of service to citizens and businesses in the next three years, 68 percent of respondents were optimistic, while 32 percent were pessimistic (see Figure 16).

Digital technologies can help public service organisations in a number of ways. For starters, integrated online portals—underpinned by cross-agency data sharing and providing a “onestop shop” experience for all citizens’ requests—such as taxes, pensions and benefits—can help drive significant

cost efficiencies through self-service and automation, while providing a much higher quality of service. Such an improvement would be welcomed by citizens. On a global level, according to a separate survey in 2012, 46 percent of citizens would prefer a single website to deal with the government.xxxv A significant element of the portal is the ability for organisations to personalise services to meet citizens’ specific circumstances and needs.

Figure 16: Digital technologies will support the improvement of public services.

How confident are you that public services in Europe will be able to leverage digital technologies to improve the quality of service to citizens and businesses in the next three years?

At the same time, digital fosters and supports the transformation of public-services delivery by allowing new types of partnerships across public, private, and third-sector actors. Through much stronger integration of data, using common and open standards and being device- or channel-agnostic, digital offers fundamental shifts in the interaction between governments and citizens as well as businesses to create a seamless experience. For example, in the future, citizens should be able to access, in real-time, individual pensions holding through a portal, which could indeed be co-managed by public and private sector. In this co-production model, the citizen has access to updated pensions information, but can also correct and modify personal data. Digitally skilled officials could be on stand-by for exception handling, via chat or other remote technologies, to guide the user through to service fulfilment.

Very optimisticOptimistic

65%

29%

3%

6%

62%

PessimisticVery pessimistic


35

It is estimated that if Osakidetza’s programme was extended and applied at the wider European level, it could lead not only to better services but also to health management-related cost savings that could amount to €62 billion, or 5 percent of EU governments’ health spending.xlvi

In Valencia, Spain, digital technologies are the foundation of a health management solution that enables La Fe Hospital to address multiple population segments, with a particular focus on the “top of the population pyramid”— the 17 percent of the patients who drive approximately 60 percent of the total health system’s expenditure. Use of predictive analytics along with case management could help a region like Valencia reduce its total health expenditures by approximately 10 percent.

Transitions in healthcare delivery will bring with them their own new challenges for public and private healthcare providers and payers, which may include cost pressures relating to advances in healthcare technology, or regulations protecting patient information. Digital technology is, however, a key lever that could help to lower costs and help improve the productivity of Europe’s healthcare systems. Digital health information is a critical requirement, and “one patient, one medical record,” must become the industry’s mantra. Through connecting the fragmented healthcare information, a single view of the patient becomes possible allowing for efficient allocation of resources required for quality care and effective cost management to reduce overall country spend.

Figure 18: Cost savings in chronic disease management in the Basque public health service in 2012.

59.5 million in health cost savings through

Patient Segmentation

Modelling

Self-Management

Connected Patient Network

Electronic Medical Records

Telemedicine

New roles and responsibilies forhomecare, hospitals, and nurses

Source: Accenture client experience

34

HEALTHCAREHealthcare is already a major public-spend item in most European countries and will become unsustainable if not urgently addressed. People are living longer and often face multiple health conditions that require long-term care. In some countries, a small minority of the population with serious, long-term medical conditions accounts for more than half the healthcare budget. Increasingly, life diseases such as obesity will put pressure on providers as the range of healthcare requirements becomes even more diverse.xlii

Patients want access to top-quality healthcare, which means governments will need to make healthcare reformation a priority if they are to provide equal, accessible and affordable care. In the current economic climate, they will need to find ways to not only maintain but improve patient outcomes at a lower cost.

The answer for Europe lies in transforming the way that health services are provided and managing legal, business, credit, political and strategic risks proactively.

Digital tools can play a major role in this effort, as they can help promote wellness and preventive care to reduce the incidence of costly treatment for chronic diseases, deliverbetter treatment outcomes, and cut overall operating costs. These tools include remote patient monitoring, proactive health, fact-based personal analytics and coaching, patientmonitoring and education, disease management, and home health. Mobile platforms are also enabling, through smartphones and tablets, the adoption of greater patient access to healthcare on a “do it yourself” basis, as well as telemedicine solutions for chronically ill patients.

Technological innovation is also fostering organisational changes—such as “connected health” and integrated healthcare service models—that are enabling providers to deliver more cost-effective services and better quality of care. In this scenario, health management efficiencies and improved care integration may be found by integrating treatments amongst community-based care, primary care, hospitals, nursing homes and other providers, rather than silos.

Many telehealth pilot programs, for instance, have reported success in reducing the number and length of hospital stays and emergency visits (as well as increasing patient satisfaction). One of these, a three-year telemonitoring pilot in the United Kingdom across three sites, has resulted in a 45 percent reduction in mortality rates, a 15 percent cut in emergency visits, a 20 percent drop in emergency admissions, and a 14 percent cut in number of bed days of care.xliii

Predictive analytics may potentially enable interventions ahead of long-term hospital admissions and may ensure that the right facilities are available to meet future public needs. Health Information Technology (IT) systems with telehealth techniques that remotely monitor patients’ vital signs, may also facilitate new care-models. Innovative payment structures that reward outcomes rather than activity may also be prudent.xliv

In Spain, for instance, Osakidetza, the Basque public health service, deployed a technology solution for chronic disease management that included patient segmentation, modelling, self-management, connected patient network, electronic medical records, telemedicine, and new roles and responsibilities for homecare, hospitals, and nurses. This holistic approach to tackling the challenge of chronic diseases in the Basque Country generated €59.5 million in cost savings in 2012 (see Figure 18). In addition, pharmaceutical prescription costs have decreased by 2.5 percent.xlv

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As the preceding sections have demonstrated, digital technologies offer tremendous potential for organizations to dramatically improve their performance and the overall economy of the region. This is something the European Commission recognized in adopting the Digital Agenda for Europe, as part of its Europe 2020 growth and jobs strategy.

Yet the only way the EU can realize the promise of digital as an accelerator for competitiveness and growth, is if businesses—large and small—and governments work closely together to create an environment in which digital technologies can flourish. To that end, we have identified a number of key actions businesses and governments should take to help pave the way for increased development and deployment of the digital technologies that are crucial to improving their own and the region’s competitiveness.

Of course, the EU is made up of many countries, industries and businesses all starting at vastly different points of the journey, which means a “one size fits all” strategy is neither advisable nor practical. Combined with this, countries and industries are emerging from the recent crisis at different speeds with some needing to do more to accelerate their progress towards adopting best practice. And there are a number of important challenges that need to be addressed, by both businesses and governments, to seize the opportunity and create a foundation for renewed growth and prosperity.

SEIZING THE OPPORTUNITY

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In addition, success in digital requires businesses to develop eight foundational digital capabilities:

• Strategy and governance, which focuses on how the company develops strategy that is aligned within business functions; evaluates opportunities to generate new areas of growth throughout the business; and makes, evaluates, and enforces decisions across the enterprise.

• Organisation and collaboration, which involves how the company organises resources and responsibilities to achieve business goals; fosters collaboration among teams in their daily work; and builds the capacity to enhance the workforce and its abilities.

• Customer experience and interaction, which includes how the enterprise interacts with its customers and incorporates digital solutions in creating unique and marketmaking experiences.

• Technology and platforms, which concerns how the enterprise leverages digital technologies and platforms to generate business results.

• Information and insights, which targets how the company leverages information in products, services, experiences, and company decisions.

• Growth and innovation, which considers the agility with which the enterprise uses innovation and operations to define new and uniquely valuable products and services and take them to market.

• Operations and ecosystem, which concentrates on the efficiency and effectiveness of operations and the business ecosystem.

• Security and privacy, which involves how well the company controls and secures business and customer data, information, and intellectual property.

Critically, executives need to recognize that an organisation that simply applies new digital technologies to existing products and services is not the same as a digital business. These applications can represent important steps forward. However, they will not be sufficient to capture the digital growth opportunity or address disruption from more digitally sophisticated competitors. Companies should identify the new customer-driven outcomes that digital makes possible, consider how their business and operating models need to change to deliver these new outcomes, and then define the combination of digital and traditional technologies, operations, and information required to realise these outcomes.

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BUSINESS RECOMMENDATIONSAs an economy’s competitiveness is, amongst other things, an aggregate of the competitiveness of its businesses, business leaders in the EU have a defining stake in creating prosperity through transforming existing businesses into digital businesses and creating new digital enterprises. We refer to a digital business as one that achieves growth and results by creating unique customer experiences through new combinations of information, business resources, and digital technologies.xlvii

In pursuing their own strategies for renewal in a digital world, companies in the EU should concentrate on using digital technologies in two critical ways. The first is to increase productivity and internal efficiency to reduce costs. This includes improved process efficiency, better asset utilization to optimise production and inventory costs, a more responsive organisation to reduce the cost to serve and implementing new cost models like self-service, and reduced time spent on non-selling activities. The second is to generate new levels of innovation and growth by better serving customers and consumers demanding new products, services, and better experiences. This includes defining digital business strategies that target new business outcomes, the development of new and improved products and services, new and optimised channels to customers, efficient expansion into new markets, and new pricing and earnings models to maximise profitability.

A digital business can create revenue and results by using innovative strategies, products, processes, and experiences. Being digital requires the adoption of four key principles:

• Growth tends to come through customer experiences and relationships that adapt to their customer dynamics and demands.

• Operational results can be delivered via new combinations of information, processes, channels, and workforce abilities that leverage new high-performance business and operating models.

• Information is at the centre of the business model. It is usually the basis for differentiating customer experiences and the fuel for more efficient operations that deliver these experiences.

• IT infrastructures become digital platforms. Companies may not be able to realise digital ambitions if they continue to be shackled by the cost, complexity, and limited capacity of their legacy infrastructures. A digital business platform supports a diverse set of customer and operational requirements with a single set of resources.

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ADDRESSING THE DIGITAL SKILLS ISSUE

The region continues to struggle with a widening digital skills gap that will impact the ability of EU businesses and governments to leverage the digital opportunity. Jobs growth in the Information and Computer Technology (ICT) sector is forecast to run at 7.6 percent in the next decade, more than double the overall rate of job creation forecast.xlix The EU produces nearly 1 million science, technology, engineering and maths (STEM) tertiary education graduates every year, almost double the number in the United Statesl but far behind emerging countries such as China (1.7 million) and India (nearly 1.2 million).li Yet the number of graduates in Europe is not sufficient to close the gap between skills supply and demand. According to the European Commission, if nothing is done to change the situation, about 900,000 vacancies may go unfilled in EU by 2015, which will greatly reduce the opportunity for growth and for the digital transformation that is required in Europe’s economy.lii

At the same time, unemployment remains stubbornly high and there is the real possibility that digital disruption, while accelerating economic growth and competitiveness, willdisplace workers due to automation and changing skill requirements.

Solutions for these two complementary problems must be linked, targeting relevant technical and vocational training while employing digital platforms and tools, such as online learning through Massive Open Online Courses (MOOC) and Open Educational Resources, which will improve and accelerate access to the right skills while providing the unemployed or those in danger of losing their job the skills to gain or maintain employment. These initiatives should be promoted and implemented across the 28 EU member states. While the dropout rate for MOOC is high and standards may not be quite so rigorous, such courses arestill a very cost-effective way of reaching people who may otherwise not have access to such training. There are a number of examples of successful partnerships among governments, businesses, educational institutions, and non-governmental organisations (NGOs) that are providing these groups with the opportunity to get and maintain the necessary skills.

EU governments, businesses and educational institutions also need to forecast future skills needs and make targeted investments in new educational and training policies to continuously up-skill and re-skill existing and future employees to address structural changes in skills requirements. Other initiatives should include the joint development of innovative educational partnerships among governments, businesses and educational institutions, aimedat increasing the employability of non-STEM students through the development of courses and apprenticeships that help students develop and use digital skills in a professional environment.

Policies that enhance the mobility of qualified talent within, and into, the EU, and promoting older workers to remain in the work force must also be part of the solution. This includes reexamining the framework for the recognition of skills across the EU to enhance the quality of information available to potential recruiters; promoting the development of language skills; and providing incentives to remain in the workforce longer. One successful example is the development of a new intermediary “YourEncore,” which focuses on engaging a growing segment of experienced talent: retirees and provides short-term solutions to skills needs YourEncore, Inc. maintains a network of specialists – retired scientists and engineers – who are called on to work on projects at more than 50 companies, such as Procter & Gamble Company, Eli Lilly and Company, and General Mills, Inc. One “YourEncore” Expert, a retired chemical engineer who had spent 35 years specialising in colour for Eastman Kodak Company, helped a consumer products client solve a colour challenge with a new hair-care product.liii

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POLICY RECOMMENDATIONSIn parallel, EU governments, policy makers and businesses must help create the vision and put in place the enablers for the digital transformation of the economy, to drive productivity, innovation and growth and accelerate a return to competitiveness. This includes improving the regulatory environment for digital uptake, addressing the digital skills’ issue, and fostering growth and innovation through entrepreneurship.

IMPROVING THE REGULATORY ENVIRONMENT FOR DIGITAL UPTAKE

As highlighted earlier in the report, 41 percent of executives surveyed believe smarter regulation will make Europe more competitive.21

When it comes to digital, this means addressing the current fragmented regulatory environment faced by businesses operating across the EU, which is preventing the uptake ofdigital technologies and solutions, at scale, and thus limits the full potential of the digital single market. It has been estimated that Europe could gain 4 percent of GDP by fullydeveloping the digital single market by 2020 (based on 2010 figures).xlviii

If we look at the adoption of cloud computing in the EU, the current regulatory—and particularly data protection—framework poses several barriers, for both cloud users and providers. A lack of harmonised requirements across the EU means that cloud users—and by extension their cloud service providers-are subject to many country-specific data protection and data security obligations, with many countries placing restrictions on data location. The associated compliance and liability concerns mean that the cloud market in the EU is not reaching its full potential or scale, thus limiting the benefits of cloud, including lower IT costs and flexibility in IT usage, greater speed, and the ability to fully leverage new and innovative technologies and services.

In addition, in today’s globalised and data-driven world, traditional regulatory approaches are being challenged, as the evolution of technology outpaces the regulatory response.

Europe therefore needs to adopt a strategic approach to regulation that recognises the blurring of both geographic and industrial boundaries and leaves room for innovation, while ensuring the protection of personal data.

The promise of digital is based on the ability to gather, store and analyse various types of data so organisations can make better decisions about key aspects of their business, to drive productivity and the development of new business models. By modernizing and harmonizing rules to protect personal data and streamlining compliance, policy makers can enable businesses and consumers to leverage the full benefits of new data and technology-based products and services.

Finally, in addition to adopting data-friendly policies, policy makers must put in place a supporting regulatory environment for investment in technology, innovation and digital infrastructure, which are the backbone of the digital transformation of the economy and essential ingredients to the success of innovative entrepreneurs. The harmonisation of rules in the communications markets is equally critical to enabling players with operations in multiple EU countries to capture the full potential of cross-country synergies, thedevelopment of pan-European IT platforms and services. For example, the allocation of radio spectrum and the harmonisation of its management across the EU level are essential to supporting investment in wireless broadband networks.

21 Appendix: Q5

THE REALITY IS THAT WITH-OUT SIGNIFICANT POLICY CHANGES TO STIMULATE THE DEVELOPMENT AND GROWTH OF ENTREPRENEURS, THE EU WILL BE DEPRIVING ITSELF OF ONE OF THE MOST PROVEN DRIVERS OF COMPETITIVENESS, GROWTH AND JOB CREATION.

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FOSTERING GROWTH AND INNOVATION THROUGH ENTREPRENEURSHIP

Innovation and entrepreneurship are vital to competitiveness and job creation. The EU is no different, with many young and innovative businesses already contributing the majority of employment growth in the region. In fact, 40 percent of executives surveyed believe that innovation and the creation of new products and services will lead to greatercompetitiveness in Europe and are looking to EU governments and policy makers to make a concerted efforts to attract and retain inventors, innovators, and entrepreneurs—particularly those that are young and digitally proficient. Appropriate steps must therefore be taken to develop and nurture the current and coming generations of entrepreneurs that will play a central role in Europe’s recovery through the launch and development of new business models, the creation of new products and services and innovative partnerships between large and small companies.

Some current actions in place to help entrepreneurs are still valid and should continue to be an area of focus. Policy makers should further promote the delivery of public advisory services, such as those regarding tax or fiscal matters, and simplified online administrative processes, while strengthening “second chance” policies to promote a higher acceptance of failure—such as adapting bankruptcy rules to the new unstable business environment to make it easier for businesses to start, grow, and further flourish. Amid these on-going initiatives, however, European governments should consider two other efforts that could help create a more entrepreneurial culture: virtual clusters and non-traditional sources of funding.

While many factors contribute to entrepreneurial success, one of the biggest—and hardest to measure—is the ability to consort with other entrepreneurs in a cluster, the most famous of which is Silicon Valley. Having other like-minded individuals nearby who can serve as both a sounding board for new ideas and a support group when times get tough is something that has been proven valuable to entrepreneurs time and again. There are a number of examples of cluster development in Europe, including those in London, Berlin, and Paris,liv yet, while entrepreneurs value clusters, oftentimes geographic barriers can make it difficult for many to join them.lv Thus, virtual clusters, supported by

digital technologies, can bring together educators, large and small businesses, and talent—wherever they are in the world, to accelerate the pace of innovation and job creation.

Governments and businesses need to support the further development of virtual clusters in the EU. By collaborating via virtual clusters, entrepreneurs gain access to new markets, specific skills, expensive technologies, funding, economies of scale, and the possibility to eventually sell one’s business to a collaboration partner. Large companies will benefit from greater exposure to a wide range of innovation that may potentially disrupt their markets, gain access to a new talent pool, and indirectly stimulate internal entrepreneurship among their own employees.lvi Virtual clusters, supported by digital technologies, can bring together all these players to accelerate the pace of innovation and job creation.

Entrepreneurs also need money to make their ideas a reality; therefore, greater strides toward fostering access to non-traditional sources of financing must be made. The EU should continue to explore ways to facilitate access to traditional sources of financing such as private loans, credits, and public support—which was a major issue for 34 percent of European executives, not only entrepreneurs—and complement those with efforts to promote non-traditional, innovative and digital forms of financing such as crowd funding.

Crowd funding in the region has already become more widespread, growing in 2012 by an estimated 65 percent over 2011 for a total of €735 million.lvii This figure is all the more important given the shrinking European venture capital market, as crowd funding helps bridge the finance gap for small firms with innovative projects. The EU, together with national governments, should further explore opportunities to support the development of crowd funding, including how EU and other traditional public funding can be better utilised in this area, as outlined in the European Commission Communication, “Unleashing the potential of Crowdfunding in the European Union.”lviii

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Figure 19: Measuring progress: Germany’s digital champions by industry.

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1.0

1.5

2.0

2.5

3.0

0

3.5

4.06059585756555453

Chemical Industry

Consumer GoodsSupplier

Oil and Gas

Building IndustryMetal Industry

Trade

Machinery and Plant

Logistics and Transport

Media and Entertainment

Telecommunications

Electronic and High Tech

IT

Automobile Manufacturers

Services

AutomotivePharma and Healthcare

5251504948474645444342

Business Result

Average digital maturity: 2.8

Average business result: 49.7Digitization Challengers

Digitization Laggards

Digitization Champions

Traditional Champions

Digital Maturity

Source: Top500 study 2014, Accenture analysis (n = 187)The Business Result has been calculated based on the compound annual growth rate (CAGR) of revenue and the average profitability (as measured by t he Return on Sales and the Return on Equity) for the period of 2008 to 2012. Scale used is: 100 = highest value and 0 = lowest valueThe Digitization Index is derived from the value of the three underlying components i.e. digital strategy, digital offerings an d digital processes, each of which is is based on further underlying criteria. Scale: 1 = largely digitized, 2 = partially digitized, 3 = little digitization, 4 = minimal digitization. All averages are unweighted.

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THE NEED TO MEASURE PROGRESS AND IMPACT—A DIGITAL INTENSITY INDEXOf course, one of the keys to effectively capitalizing on the potential of digital technologies to accelerate competitiveness and growth in the EU is to understand where one is and how far one still needs to go from a business, industry and policy-making perspective.

In addition, businesses need to assess their current position and set out a roadmap of initiatives and targets for integrating digital technologies into processes, products, and services—all of which can be tracked. Accenture has recently measured the progress of large German companies in leveraging digital technologies, using an Accenture-developed digital index that measured progress in three areas: development of a digital strategy aligned to the overall corporate strategy; digital product and service innovation; and digital enablement and automation of the organisation.

The research found there are a number of industries with high-growth businesses that are already well advanced in leveraging digital technologies (see Figure 19).lix One such example is BMW Group, a traditional industry leader that has developed a comprehensive digital transformation strategy and is aggressively pursuing new digital-based offerings. For instance, via its BMW i Mobility Services,lx the company launched “DriveNow,” a car-sharing service that teams BMW, MINI, and Sixt AG to enable users to rent cars flexibly, when and where they need them. Billing is on a per-minute basis, and fuel costs and parking charges in public car parks are included. Users can locate available cars using the app, website, or on the street, and a chip in the customer’s driving license acts as an electronic key. Another example of a BMW i Mobility service is “ParkatmyHouse.com,” an online marketplace that brings together owners of private parking spaces and people in search of parking.

In the public sector, Accenture’s recent digital government research evaluated progress in digital services implementation across 10 countries—Brazil, Germany, India, Norway, Saudi Arabia, Singapore, South Korea, the United Arab Emirates (UAE), the United Kingdom and the United States.lxi

This Citizens Service Experience index is based on a combination of weighted quantitative and qualitative measures in three key areas: the voice of citizens related to the role of their governments in providing excellence in services; the level to which a government has developed an online presence; and the extent to which government agencies manage interactions with their customers—citizens and businesses—and deliver service in an integrated way. Using this index, Accenture was able to assign an overall score on digital service progress for each country. Singapore emerged as the overall leader (7.4), followed by Norway (7.3), and the UAE (6.7). South Korea (6.0), Saudi Arabia (5.9), the United States (5.9) and the United Kingdom (5.7) formed the middle pack, and India (5.4), Germany (4.7) and Brazil (4.3) followed.lxii

Finally, the European Commission, as part of its Digital Agenda for Europe, measures and publishes an annual scorecard of progress toward the adoption of digital technology and services across EU member states.lxiii While this is an important and positive initiative, it does not measure the impact of digital on the factors that influence competitiveness—at an EU, national or industry level.

As part of Accenture’s research programme on European Competitiveness, and as a contribution to the discussion on how digital technologies can accelerate competitivenessand growth across the EU and its industries, it will develop a methodology for measuring the impact of digital on European competitiveness—both from a country and industry perspective—against which progress can be measured over time.

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The EU continues to faces considerable challenges in rebuilding its competitiveness and carving out a path to stronger growth—challenges that are exacerbated by the vastly different starting points among countries, industries and organisations across the region. Digital technologies can be a powerful tool that can help the region build its economic future and accelerate the required transformation of its organisations and industries. The prize is a massive potential upside in growth and thus in job creation.

By leveraging digital technologies to reshape their organisations, businesses and public sector agencies can become more efficient and their employees can become more productive. New products and services will result in new revenue growth—domestically and in export markets.

Of course, while digital is a powerful catalyst that can accelerate and amplify the EU’s competitiveness and growth, it is not the only one. Other factors also need to be considered: stable public finances; removing regulatory and other barriers within the internal European market; investment in physical trans-European infrastructure; tackling the cost of energy; opening access to global markets; and promoting innovation. Yet as we have seen, in many of these pursuits, digital technologies play a significant role.

The EU has an opportunity to use these powerful disruptors to not only help address some of the challenges that have been holding its economies back, but more importantly, to capitalise on the substantial upside in growth—and subsequently, in employment—that is possible. Overlooking the revenue growth opportunities made possible by advances in digital technology may hinder the competitive potential of companies in the EU and could slow overall growth prospects.

In other words, the pressure is on for the EU to adopt a new approach to growth and competitiveness, one that involves embracing digital technology to the fullest. The risk of business as usual is likely to be “results as usual”—which means ultimately watching other economies pass the EU by as they capitalise on the digital advantage.

THE LAST WORD

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APPENDIX

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ABOUT THE RESEARCHTo identify the opportunities (short, medium and long term), the barriers to overcome and recommended actions for policy makers and businesses to seize all the possibilities of the digital transformation of the European economy and rebuild a competitive Europe, Accenture commissioned a survey of more than 500 business decision makers across Europe.

This research report presents the major findings of this extensive survey as well as of macro and microeconomic analysis.

THE SAMPLE

A total of 513 C-level executives representing European businesses were interviewed.

INDUSTRY COVERAGE

47% of Business Executives represented manufacturing or energy companies. 53% represented Service companies.

The sample included a broad mix of industries, ranging from chemicals to banking, retail, manufacturing and services.

SIZE OF ORGANISATIONS

Four sizes of companies were represented:16 percent Small (less than 50 employees)19 percent Medium (between 50 to 500 employees)48 percent Large (between 500 to 10,000 employees)17 percent Very large (more than 10,000 employees)

GEOGRAPHIC SCOPE

The sample included 27 countries* across Europe, including at least a 10 percent representation each from Belgium, France, Germany, Italy, Spain, and the United Kingdom.

*Austria, Belgium, Bulgaria, Croatia, Cyprus, Czech Republic, Denmark, Estonia, France, Finland, Germany, Greece, Hungary, Ireland, Italy, Latvia, Lithuania, Luxembourg, Netherlands, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden and the United Kingdom

ACKNOWLEDGEMENTSThis report and the research on which it is based would not have been possible without the generous participation of many people.

CORE PROJECT TEAM MEMBERS

Francis Hintermann, Edvina Kapllani, Georgina Lovati and Charlotte Raut from Accenture Research.

Also from Accenture we would like to recognise the significant contributions of Bruno Berthon, Alex Broeking, Matthew McGuinness, Ryan McManus, Alexandra Paul, Mark Purdy, Matthew Robinson, Mark Spelman and Barbara Wynne.

Queries relating to this report should be directed to: [email protected],[email protected],[email protected].

ADDITIONAL THANKS

From BUSINESSEUROPE, we would like to acknowledge the support and contributions of Thérèse de Liedekerke.

From the European Business Summit, we would like to acknowledge the support and contributions of Arnaud Thysen.

We also wish to thank the 513 business leaders who completed the survey.

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COUNTRY ANALYSIS UNVEILS A VARIED AND CONTRASTING LANDSCAPE

The EU has navigated its currency crisis through turbulent waters, and improving economic conditions are creating a sense of renewed optimism that Europe is finally on the road to recovery. As mentioned earlier, the Accenture research in collaboration with BUSINESSEUROPE research revealed that at an aggregate level, there is a growing sense of optimism among EU business leaders about Europe’s growth; that smarter regulation, innovation resulting in the creation of new products and services, and the adoption of new technologies to drive productivity (35 percent) are the top-priority initiatives to restore European growth and job creation; and that digital technologies are critical to Europe’s competitiveness.

However, Europe comprises many different economies, and perceptions and perspectives on those issues vary across the region. In the following sections, we highlight these differences in summaries of our research findings within the five largest EU economies—Germany, the United Kingdom, France, Italy, Spain—and Belgium.

EU DIVERSITY

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Digital disruption: a catalyst for EU growth and competitiveness: The majority of German business leaders believe digital technologies will play an important or critical role in boosting EU competitiveness (98 percent, slightly above the EU average), EU economic growth (92 percent, slightly below the EU average), and EU job creation (85 percent, slightly above the EU average). German business leaders see digital as less of a burning platform, and only 41 percent of German businesses expect digital technologies to impact business models in the industry in the next 12 months. Only 44 percent of German-based executives share the concerns of 63 percent of EU executives, who fear losing customers if their company does not embrace digital transformation in the next 12 months. Yet German companies are not fully capitalizing on the promise of digital, as major investments to date have been primarily on driving efficiencies (62 percent) instead of making their products and services digital (38 percent); this is lower than the EU average (60 percent and 40 percent, respectively).

German business leaders are less fearful than their EU counterparts that the EU will struggle to compete with other major economies in digital adoption. While 63 percent think Europe is ahead of China in the development and use of digital today, 48 percent believe China will overtake the EU within the next three years. Additionally, 49 percent believe that Europe lags US today, and 35 percent expect this to still be the case in three years. German executives are by far the most optimistic about the position of Europe versus China and mostly the US regarding development and implementation of digital technologies in next three years.

Only 49 percent of German leaders believe Europe has enough skilled workers in digital, and 65 percent plan to increase the number of recruits outside Europe to find the digital skills needed. When asked what initiative should be taken at the EU level to help address upskilling/retraining of existing workers, German executives think top-priority actions should be to promote reskilling/retraining programs for older age groups (60 percent), use technology to enable lifelong training and development of skills (58 percent), and promote direct involvement of businesses in the professional educational system (52 percent). To develop the level of skills of graduates, German businesses think EU-level initiatives should focus on increasing STEM graduates (57 percent), developing educational programs targeted at the success of digital (52 percent), and promoting vocational training/improving apprenticeship (45 percent).

In Germany, there is a clear indication that Europe needs to nurture and foster its current and potential entrepreneurs: Eighty-two percent of Germany-based respondents believe it is important or critical to foster closer collaboration between large corporations and entrepreneurs/SMEs to succeed in digital transformation. Among the actions business leaders see as vital to fostering such collaboration are supporting the development of incubators (58 percent), stimulating joint innovation (55 percent), and supporting the development of local technology clusters (55 percent).

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GERMANY The level of confidence expressed by business leaders in Germany is above the EU average (60 percent), with 68 percent of German leaders optimistic about the economic growth prospects of the EU in the next three years. Furthermore, business leaders are highly positive about the EU’s ability to compete, with 85 percent of respondentsindicating they considered Europe to be competitive internationally (compared with the EU average of 61 percent) and 77 percent stating their confidence that Europe’s international competitiveness will at least remain at this level in the next three years. Just over half ofGermany-based respondents are confident that Europe’s international competitiveness will increase. The country’s economic performance, is expected to register 1.4 percent GDP growth in 2014, and a significant increase in investment and exports is projected. Challenges remain in terms of competitiveness at a European level.

Three keys to addressing the widening EU competitive gap: Executives in Germany (51 percent) and Spain (47 percent) cited adoption of new technologies to drive productivity as the top-priority initiative to improve EU competitiveness in the next three years. Next in importance for German-based executives are better education and training of the workforce (48 percent) and innovation resulting in the creation of new products and services (46 percent). Other notable initiatives included smarter regulation (42 percent) and cheaper energy resources (29 percent).

Regulation continues to be an on-going challenge, as 49 percent indicated excessive regulation is impeding the development of digital technologies in the EU. Nevertheless, there is a high degree of trust among the German business community towards EU policy on digital, as 75 percent are confident that the EU has the right level of actions in place to enable digital transformation (considerably above EU average of 63 percent).

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Digital disruption: a catalyst for EU growth and competitiveness: The majority of UK business leadersbelieve digital technologies will play an important or critical role in boosting EU competitiveness (97 percent, slightly above the EU average), EU economic growth (95 percent, slightly above the EU average), and EU job creation (80 percent, slightly below the EU average). UK businesseshave reached a tipping point in their digital transformation, as 59 percent of UK leaders believe digital will result in major change or complete transformation of business models in their industry in next 12 months and 82 percent of UK executives (above the EU average of 63 percent) are concerned they will lose customers to competitors if they do not embrace technology in that timeframe. Yet, UK companies are not fully capitalizing on the promise of digital, as major investments to date have been primarily on driving efficiencies (74 percent) instead of making their products and services digital (36 percent)—whereas European counterparts on average are capitalizing more on digital by investing 60 percent and 40 percent, respectively.

Despite the enthusiasm, UK business leaders fear more than other EU business leaders that the EU will struggle to compete with other major economies in digital adoption: Forty-eight percent think Europe is ahead of China in the development and use of digital today and 57 percent believe China will overtake the EU within the next three years. Additionally, 66 percent believe Europe lags the US today and 65 percent expect this to still be the case in three years.

Only 48 percent of UK leaders believe Europe has enough skilled workers in digital and 48 percent plan to increase the number of recruits outside Europe to find the digital skills needed. When asked what initiative should be taken at the EU level to help address upskilling/retraining of existing workers, UK executives think priority actions should be to promote reskilling/retraining programs for older age groups (63 percent), use technology to enable lifelong training and development of skills (62 percent), and invest in and promote digital learning and training (54 percent). To develop the level of skills of graduates, UK businesses think EU-level initiatives should focus on developing educational programs targeted at the success of digital (51 percent), increase STEM graduates (49 percent), and promote vocational training/improve apprenticeship (49 percent).

There is a clear indication that Europe needs to nurture current and potential entrepreneurs, as 89 percent of UK respondents believe it is important or critical to foster closer collaboration between large corporations and entrepreneurs/SMEs to succeed in digital transformation. Among the actions business leaders see as vital to fostering such collaboration are stimulating joint innovation (62 percent), supporting venture capital development (54 percent), and supporting the development of local technology clusters (49 percent).

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UK The level of confidence expressed by business leaders in the UK is the highest in the survey, with 75 percent optimistic about the economic growth prospects of the EU in the next three years. Despite this, they are only moderately positive about the EU’s ability to compete, with just 60 percent of respondents indicating they considered Europe to be competitive internationally (compared with the EU average of 61 percent). While 77 percent of UK-based respondents believe the EU will be able to at least maintain this level of competitiveness in the next three years, just under half are confident in Europe’s ability to increase international competitiveness. The country’s economic performance, is expected to experience a 2.7 percent GDP growth in 201419. Yet significant challenges remain in terms of competitiveness improvement.

Three keys to addressing the widening EU competitive gap: Smarter regulations are the most important initiative for the UK (42 percent) and France (71 percent), and also is among the top three in Belgium and Italy.

The second-most important initiative for UK (40 percent), French (45 percent) and Belgian (39 percent) business leaders is access to less-expensive and more-flexible labour resources. Access to cheaper energy resources is the third-most important initiative for the UK (34 percent), Spanish (39 percent), and Italian (37 percent) executives. Other notable initiatives for UK-based business leaders include easier access to credit and financing (32 percent) andbetter education and training of the workforce (29 percent).

Regulation continues to be an on-going challenge, as 55 percent indicated excessive regulation is impeding the development of digital technologies in the EU. Moreover, there is a moderate degree of trust among UK business community towards EU policy on digital, as only 57 percent are confident the EU has the right level of actions in place to enable digital transformation (below the EU average of 63 percent).

19 AEIU data, 2014

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Digital disruption: a catalyst for EU growth and competitiveness: A majority of French business leaders believe digital technologies will play an important or critical role in boosting EU competitiveness (97 percent, slightly above the EU average), EU economic growth (94 percent, slightly above the EU average) and EU job creation (75 percent, slightly below the EU average). French businesses seem to see digital as less of a burning platform, as only 52 percent of French leaders believe digital will result in major change or complete transformation of business models in their industry in next 12 months and only 46 percent of respondents were concerned they could lose their customers (businesses and customers) to other providers if their company does not embrace digital transformation in the next 12 months. Yet French companies are capitalizing more than other countries in Europe on the full potential of digital, as investments to date have been equally in driving efficiencies (51 percent) and making their products and services digital (49 percent)—compared with 60 percent and 40 percent, respectively, at the European level.

Reinforcing their lack of enthusiasm, French business leaders fear more than European counterparts that the EU will struggle to compete with other major economies in digital adoption. While 57 percent think Europe is ahead of China in the development and use of digital today, 48 percent believe China will overtake the EU within the next three years. Additionally, 48 percent believe Europe lags the US today, and 62 percent expect this to still be the case in three years.

Nevertheless, French leaders are slightly more positive about digital skills, as 69 percent of French leaders consider Europe has enough skilled workers in digital and only 49 percent plan to increase the number of recruits outside Europe to find the digital skills needed. When asked what initiative should be taken at EU level to help address the upskilling/retraining of existing workers, French executives most frequently cited using technology to enable lifelong training and development of skills (57 percent), developingentrepreneurial skills (52 percent), and developing workers’ mobility inside Europe (51 percent). To develop the level of skills of graduates, French businesses think EU-level initiatives should focus on developing entrepreneurial skills (55 percent), developing workers mobility inside Europe (51 percent), and promoting direct involvement of businesses in tertiary educational system (45 percent).

France-based executives also believe in nurturing current and potential entrepreneurs: Eighty-nine percent of France-based respondents believe it is important or critical to foster closer collaboration between large corporations and entrepreneurs/SMEs to succeed in digital transformation. Among the actions business leaders see as vital to fostering such collaboration are supporting the development of local technology clusters (75 percent), supporting the development of incubators (63 percent), and stimulating joint innovation (63 percent).

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FRANCE The level of confidence expressed by business leadersin France is well below the EU average (60 percent), with just 38 percent of French leaders optimistic about the economic growth prospects of the EU in the next three years. Furthermore, business leaders are not very positive about the EU’s ability to compete, with only 29 percent of France-based respondents indicating they considered Europe to be competitive internationally (compared with the EU average of 61 percent). Looking forward, only 32 percent of France-based respondents believe that Europe’s international competitiveness will increase, while 66 percent believe that Europe’s international competitiveness will at the least remain at the current level in the next three years. The country’s economic performance is expected to grow by 0.8 percent and slow improvements in investment and productivity are projected. Despite the moderate recovery, significant challenges remain in terms of competitiveness at the European level.

Three keys to addressing the widening EU competitive gap: French business leaders believe that the top initiatives to improve EU competitiveness in the next three years are smarter regulation (71 percent), innovation resulting in the creation of new products and services (45 percent), and less-expensive and more-flexible labour resources (45 percent). Like the UK, easier access to credit and financing (32 percent) and better education and training of the workforce (28 percent) are also important initiatives for France.

Regulation continues to be an on-going challenge, as a slight majority of French executives indicate lack of adequate European policies due to fragmented landscape and excessive regulation are impeding the development of digital tech-nologies in the EU. Moreover, there is a low degree of trust among the French business community towards the EU policy on digital, as only 49 percent are confident the EU has the right level of actions in place to enable digital transformation (considerably below the EU average of 64 percent).

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Digital disruption: a catalyst for EU growth and competitiveness: Like their German-based counterparts, the majority of Italian business leaders believe digital technologies will play an important or critical role in boosting EU competitiveness (98 percent, slightly above the EU average of 96 percent). In addition they believe digital technologies will play an important or critical role in boosting EU economic growth (95 percent, slightly above the EU average) and EU job creation (94 percent, well above the EU average). Digital is a burning platform for Italian business leaders, 77 percent of whom expect digital technologies to impact business models in their industry in the industry in the next 12 months. Italy-based executives are the most concerned about losing customers if their company does not embrace digital transformation in the next 12 months (77 percent, compared with an average of 63 percent across the EU).

Considering how concerned their executives are about potential loss of customers and the impact they are predicting on business models, it is surprising that Italian companies are not fully capitalizing on the promise of digital. Major investments to date have been primarily on driving efficiencies (60 percent) instead of making their products and services digital (40 percent) which equals the EU average (60 percent and 40 percent, respectively).

Italian business leaders are somewhat concerned that the EU will struggle to compete with other major economies in digital adoption. While 45 percent think Europe is ahead of China in the development and use of digital today, 48 percent believe China will overtake the EU within the next three years. Additionally, 71 percent believe Europe lags the US today (10 percentage points higher than the EU average), and 51 percent expect this to still be the case in three years. Italian executives are not optimistic about the position of Europe versus China and are clearly concerned about the US regarding development and implementation of digital technologies in next three years.

Italian leaders believe Europe has enough skilled workers in digital (74 percent, versus the 67 percent EU average). Just over half of respondents plan to increase the number of recruits outside Europe to find the digital skills needed. When asked what initiative should be taken at EU level to help address the up-skilling/retraining of existing workers, Italian executives most often indicated promoting direct involvement of businesses in the professional educational system (58 percent), promoting reskilling/retraining programs for older age groups (55 percent), and developing entrepreneurial skills (52 percent). To develop the level of skills of graduates, Italian businesses think EU-level initiatives should focus on developing educational programs targeted at the success of digital (54 percent), developing entrepreneurial skills (48 percent), and invest in and promoting digital learning and training (46 percent).

Eighty-six percent of Italian respondents believe it is important or critical to foster closer collaboration between large corporations and entrepreneurs/SMEs to succeed in digital transformation. Among the actions business leaders see as vital to fostering such collaboration are the support of collaborative initiatives via universities and education (63 percent), stimulating joint innovation (60 percent), and supporting the development of local technology clusters and incubators (48 percent).

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ITALY The level of confidence expressed by business leaders in Italy is slightly above the EU average of 60 percent, with 62 percent of Italian leaders optimistic about the economic growth prospects of the EU in the next three years. Furthermore, business leaders are moderately positive about the EU’s ability to compete, with 66 percent ofrespondents indicating they considered Europe to be competitive internationally (compared with the EU average of 61 percent) and 80 percent stating their confidence thatEurope’s international competitiveness will at least remain at this level in the next three years (55 percent are confident that Europe’s international competitiveness will increase). The country’s economic performance is expected to register 0.5 percent GDP growth in 2014 and a significant increase in investment and exports is projected. Challenges remain in terms of competitiveness at the European level.

Three keys to addressing the widening EU competitive gap: Italian business leaders believe that the top initiatives to improve EU competitiveness in the next three years are easier access to credit and finance (49 percent), smarter regulation (43 percent), and cheaper energy resources (37 percent). Other notable initiatives included innovation creating new products and services (32 percent) and less-expensive and more-flexible labour resources (29 percent).

Lack of adequate European policies due to the fragmented landscape continues to be an ongoing challenge for 60 percent of Italy-based respondents. The same is true of excessive regulation, which was cited by just over half of respondents as impeding the development of digital technologies in the EU. There is the highest degree of trust amongst the Italian business community towards EU policy on digital, with 79 percent of respondents confident the EU has the right level of actions in place to enable digital transformation (considerably above the EU average of 63 percent).

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Digital disruption: a catalyst for EU growth and competitiveness: Almost all Spanish business leaders believe digital technologies will play an important or critical role in boosting EU competitiveness (97 percent, slightly above the EU average of 96 percent), EU economic growth (99 percent, higher than the EU average of 93 percent) and EU job creation (87 percent, slightly above the EU average of 83 percent). Spanish business leaders do see digital as a burning platform, with 71 percent of Spanish businesses expecting digital technologies to impact business models in the industry in the next 12 months.

While an average 63 percent of EU executives fear losing customers if their company does not embrace digital transformation in the next 12 months, this concern is significantly higher in Spain, with 76 percent indicating this as a viable threat to their organisation’s growth. Spanish companies run the risk of missing out on the upside of embracing digital as a driver for growth and are not fully capitalizing on the promise of digital.

While an average of 60 percent of EU executives said they intend to make their processes more digital over the next three years, only 53 percent of Spain-based businesses will do the same. On the other hand, they are moderately ahead of their peers when it comes to digitizing their products and services, with 47 percent of them saying this is where they will focus their investment over the next three years (compared with the EU average of 40 percent).

Spanish business leaders are concerned that the EU will struggle to compete with other major economies in digital adoption. While 48 percent of Spanish business leaders think Europe is currently ahead of China in the development and use of digital, 52 percent of them believe China will overtake the EU within the next three years. Additionally, 77 percent believe that Europe lags the US today, compared with the EU average of 61 percent, and 64 percent expect this to still be the case in three years. Spanish executives are by far the least optimistic about the position of Europe vs. China and the US regarding the development and implementation of digital technologies in next three years, with just 4 percent believing the EU will be ahead of the US and 19 percent believing the EU will be ahead of China in three years.

Belgian (76 percent), Spanish (75 percent), and Italian (74 percent) business leaders appear more confident that Europe has enough skilled workers in digital (compared with the EU average of 67 percent), with only 40 percent of Spanish executives planning to increase the number of recruits outside Europe to find the digital skills needed (compared with the EU average of 52 percent). When asked what initiative should be taken at EU level to help address the up-skilling/retraining of existing workers, Spanish executives most frequently identified using technology to enable lifelong training and development of skills (68 percent), investing in and promoting digital learning and training (53 percent), and promoting direct involvement of businesses in the professional educational system (49 percent). To develop the level of skills of graduates, Spanish businesses think EU-level initiatives should focus on developing educational programs targeted at the success of digital (60 percent), investing in and promoting digital learning and training (51 percent), and developing entrepreneurial skills (45 percent).

Ninety-two percent of Spanish respondents believe it is important or critical to foster closer collaboration between large corporations and entrepreneurs/SMEs to succeed in digital transformation. Among the actions business leaders see as vital to boosting such collaboration are stimulating joint innovation (69 percent), supporting collaborativeinitiatives via universities and education (62 percent), and supporting the development of local technology clusters and incubators (48 percent).

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SPAIN The level of confidence expressed by business leaders in Spain is above the EU average (60 percent), with 65 percent of Spanish leaders optimistic about the economic growth prospects of the EU in the next three years. Furthermore, business leaders are highly positive about the EU’s ability to compete, with 57 percent of respondents indicating they considered Europe to be competitive internationally (compared with the EU average of 61 percent) and 83 percent stating their confidence that Europe’s international competitiveness will at least remain at the current level in the next three years (52 percent are confident that Europe’s international competitiveness will increase). The country’s economic performance is expected to register 0.7 percent GDP growth in 2014, and a significant increase in investment and exports is forecast. Challenges remain in terms of competitiveness at the European level.

Three keys to addressing the widening EU competitive gap: Spanish business leaders believe the top initiatives to improve EU competitiveness in the next three years are adoption of new technologies to drive productivity (47 percent), innovation creating new products and services (45 percent), and cheaper energy resources (39 percent). Spanish executives would also like to see smarter regulation (34 percent) and better education and training of the workforce in combination with less-expensive and more-flexible labour resources (32 percent).

Lack of adequate European policies due to the fragmented landscape is the biggest obstacle to competitiveness for 56 percent of Spain-based respondents, while 51 percent of them cited lack of technology clusters to drive innovation as an issue that must be urgently addressed. In addition, excessive regulation continues to be an on-going challenge according to 39 percent of respondents, who felt that excessive regulation and insufficient digital infrastructure are impeding the development of digital technologies in the EU. The Spanish business community has the lowest level of trust when it comes to the EU’s policy on digital, with only 43 percent of them confident that the EU has the right level of actions in place to enable digital transformation (dramatically below the EU average of 63 percent).

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Digital disruption: a catalyst for EU growth and competitiveness: Belgian business leaders are less convinced that digital technologies will play an important or critical role in boosting EU competitiveness (88 percent, significantly below the EU average of 96 percent), EU economic growth (84 percent, well below the EU average of 93 percent) and EU job creation (80 percent, slightly below the EU average). While an average of 62 percent of EU executives sees digital as a burning platform, just 49 percent of Belgian business leaders expect digital technologies to impact business models in the industry in next 12 months.

They are also less concerned (53 percent) that they will lose customers if their company does not embrace digital transformation in the next 12 months (compared with the EU average of 63 percent). Belgian companies run the risk of not fully capitalizing on digital’s promise. While 63 percent are intent on investing in the digitization of their processes in the next three years, only 37 percent will invest in making their products and services more digital, and will therefore likely miss out on critical productivity and innovation stimulation required to halt and reduce the competitive gap with their international peers.

Only 43 percent of Belgian business leaders believe Europe is ahead of China in the development and use of digital today, while 65 percent believe China will overtake theEU within the next three years. Additionally, 63 percent believe Europe lags the US today, and 57 percent expect this to still be the case in three years.

Belgian (76 percent), Spanish (75 percent), and Italian (74 percent) business leaders appear more confident that Europe has enough skilled workers in digital (compared with the EU average of 67 percent), with only 43 percent of Belgian executives planning to increase the number of recruits outside Europe to find the digital skills needed (compared with the EU average of 52 percent). When asked what initiative should be taken at EU level to help address the up-skilling/retraining of existing workers, Belgian executives most often cited using technology to enable lifelong training and development of skills (57 percent), developing workers’ mobility inside Europe (53 percent), promoting direct involvement of businesses in the professional educational system (51 percent), and investing in and promoting digital learning and training (51 percent).

To develop the level of skills of graduates, Belgian businesses think EU-level initiatives should focus on and promote the direct involvement of businesses in the tertiary educational system (55 percent), development of entrepreneurial skills (49 percent), and development of workers’ mobility inside Europe (47 percent).

Belgian executives were slightly less likely than their EU peers (84 percent versus 87 percent) to believe it is important or critical to foster closer collaboration between large corporations and entrepreneurs/SMEs to succeed in digital transformation. Among the actions Belgian business leaders see as vital to boosting such collaboration are stimulating joint innovation (65 percent), supporting collaborative initiatives via universities and education (57 percent), and supporting the development of local technology clusters (57 percent). Supporting the development of incubators and venture capital development are also priority actions for 43 percent of Belgium-based respondents.

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BELGIUM The level of confidence expressed by business leaders in Belgium is well below the EU average (60 percent), with only 43 percent of Belgian leaders optimistic about the economic growth prospects of the EU in the next three years. Furthermore, business leaders are not positive about the EU’s ability to compete, with 51 percent of respondents indicating they considered Europe to be competitive internationally (compared with the EU average of 61 percent) and 56 percent stating their confidence that Europe’s international competitiveness will at least remain at the current level in the next three years (compared with the EU average of 74 percent). Only 29 percent are confident that Europe’s international competitiveness will increase. Challenges remain in terms of competitiveness at a European level.

Three keys to addressing the widening EU competitive gap: Just under half of Belgian business leaders believe the best way to improve EU competitiveness in the next three years is innovation through the creation of new products and services. They also cited smarter regulation (39 percent), cheaper energy resources (39 percent), and less-expensive and more-flexible labour (39 percent) as critical initiatives to enable greater competitiveness, as well as better education and training of the workforce (31 percent) and cheaper raw materials (27 percent).

For 63 percent of Belgian business leaders, the lack of adequate European policies due to the fragmented landscape is the biggest obstacle to the adoption of digital. Excessive regulation is also an on-going challenge, as 43 percent indicated that it is impeding the development of digital technologies in the EU. Next to Spain, the Belgian business community has the lowest degree of trust amongst their peers regarding the EU’s leadership on digital transformation, with just 47 percent of respondents (compared with the EU average of 63 percent) stating they are confident the EU has the right level of actions in place to enable digital transformation.

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Total Belgium France Germany Italy Spain UK Other EU countries

1. Compared with last year, how confident are you about Europe’s economic growth prospects in 2014?

Very optimistic: much better than 2013 8% 6% 8% 12% 9% 1% 11% 10%

Optimistic: better than 2013 45% 33% 23% 51% 54% 51% 57% 43%

Neutral: about the same as 2013 37% 39% 55% 35% 23% 44% 29% 36%

Pessimistic: worse than 2013 8% 18% 12% 2% 11% 3% 2% 10%

Very pessimistic: much worse than 2013 2% 4% 2% 3% 1% 2% 2%

2. How confident are you about Europe’s economic growth prospects in the next three years?

Very optimistic 7% 2% 3% 5% 9% 3% 9% 12%

Optimistic 53% 41% 35% 63% 53% 62% 66% 49%

Neutral 31% 37% 43% 31% 31% 29% 22% 30%

Pessimistic 6% 16% 17% 2% 3% 5% 2% 6%

Very pessimistic 3% 4% 2% 5% 1% 2% 4%

3. What best reflects your views on Europe’s international competitiveness?

Europe is competitive 61% 51% 29% 85% 66% 57% 60% 69%

Europe is not competitive 39% 49% 71% 15% 34% 43% 40% 31%

4. Based on the current level of actions by businesses and policy makers, how do you expect Europe’s international competitiveness to evolve in the next 3 years? Please select what best reflects your views.

Europe’s international competitiveness 47% 29% 32% 52% 55% 41% 46% 58% will increase in the next 3 years

Europe’s international competitiveness 26% 44% 34% 23% 20% 17% 23% 27% will decrease in the next 3 years

Europe’s international competitiveness 27% 27% 34% 25% 25% 42% 31% 14% will remain the same in the next 3 years

5. What do you believe would most improve the competitiveness of Europe in the next 3 years? – Ranked in Top 3

Smarter regulation 41% 39% 71% 42% 43% 34% 42% 30%

Innovation creating new products 40% 45% 45% 46% 32% 45% 28% 40% and services

Adoption of new technologies to 35% 18% 26% 51% 25% 47% 28% 41% drive productivity

Easier access to credit and financing 34% 25% 32% 28% 49% 51% 32% 26%

Cheaper energy resources 33% 39% 23% 29% 37% 39% 34% 31%

Better education and training of 33% 31% 28% 48% 23% 32% 29% 35% the workforce

Less expensive and more flexible 31% 39% 45% 17% 29% 32% 40% 25% labour resources

Cheaper raw materials 20% 27% 11% 11% 17% 12% 26% 30%

Enhanced digital infrastructure 17% 14% 11% 15% 26% 5% 26% 20% (broadband, wireless)

Improved physical infrastructure 15% 22% 9% 14% 18% 3% 15% 22% (roads, ports, water, electricity)

ACCENTURE EUROPEAN BUSINESS SUMMIT SURVEY 2014

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RESEARCH RESULTS BY COUNTRY

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12. To what extent do you expect the continued evolution of digital technologies to impact business models in your industry over the next 12 months

Complete transformation 10% 6% 6% 6% 17% 9% 5% 16%

Major change 52% 43% 46% 35% 60% 62% 54% 56%

Minor change 34% 45% 43% 51% 23% 23% 42% 25%

No change 4% 6% 5% 8% 5% 3%

13. Who do you expect to adopt digital technologies first in Europe?

Consumers/households will adopt faster 54% 55% 68% 54% 46% 45% 65% 51% digital technologies than businesses

Businesses will adopt faster digital 46% 45% 32% 46% 54% 55% 35% 49% technologies than consumers/households

14a. How does Europe currently compare with China regarding the development and implementation of digital technologies?

Europe is/will be ahead of China 51% 43% 57% 63% 45% 48% 48% 52%

Europe is/will be behind China 38% 53% 29% 23% 42% 36% 45% 40%

Europe is/will be at level with China 11% 4% 14% 14% 14% 16% 8% 8%

14b. How do you think Europe will compare with China regarding the development and implementation of digital technologies in 3 years?

Europe is/will be ahead of China 30% 16% 32% 29% 29% 19% 23% 46%

Europe is/will be behind China 50% 65% 48% 48% 48% 52% 57% 42%

Europe is/will be at level with China 20% 20% 20% 23% 23% 29% 20% 13%

14c. How does Europe currently compare with the US regarding the development and implementation of digital technologies? Europe is/will be ahead of the US 22% 10% 11% 31% 15% 6% 25% 38%

Europe is/will be behind the US 61% 63% 68% 49% 71% 77% 66% 48%

Europe is/will be at level with the US 17% 27% 22% 20% 14% 17% 9% 14%

14d. How do you think Europe will compare with the US regarding the development and implementation of digital technologies in three years?

Europe is/will be ahead of the US 24% 14% 11% 45% 32% 4% 20% 35%

Europe is/will be behind the US 53% 57% 62% 35% 51% 64% 65% 46%

Europe is/will be at level with the US 23% 29% 28% 20% 17% 32% 15% 19%

15. Are you aware of the Digital Agenda for Europe?

You are aware of it and know the objectives 20% 12% 8% 23% 32% 14% 22% 23% and content

You are aware of it but do not really know 45% 33% 52% 48% 42% 44% 38% 51% the objectives and content

You are not aware of it 35% 55% 40% 29% 26% 42% 40% 26%

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6. What best describes your definition of “digital”?

A major transformation in the way companies 37% 29% 51% 37% 39% 50% 31% 26% make business impacting both efficiency processes and growth opportunities

New business models that companies need 24% 16% 18% 20% 26% 16% 28% 35% to develop in order to continue to grow

A group of new technologies that will help 35% 39% 28% 35% 35% 34% 39% 34% businesses be more efficient

I do not understand what the concept of 4% 16% 3% 8% 2% 4% ‘digital’ really covers

7. How important will digital technologies be to boost in the next three years? - % answering ‘Critical’ or ‘Important’

Europe’s competitiveness 96% 88% 97% 98% 98% 97% 97% 94%

European economic growth 93% 84% 94% 92% 95% 99% 95% 90%

Job creation in Europe 83% 80% 75% 85% 94% 87% 80% 80%

8. In which industries do you expect digital technologies to have the highest impact on business performance?

In manufacturing industries 36% 35% 25% 35% 35% 27% 43% 44%

In services 64% 65% 75% 65% 65% 73% 57% 56%

9. Which of the following best describes the primary impact digital technologies will have on Europe’s competitiveness in your industry?

Digital technologies will make processes 54% 41% 28% 58% 62% 49% 58% 66% more efficient and reduce operating costs

Digital technologies will create substantial 46% 59% 72% 42% 38% 51% 42% 34% new growth opportunities (e.g., new products and services, new distribution)

10. Where will your company primarily focus its investments in digital in the next 3 years?

To make your processes more digital 60% 63% 51% 62% 60% 53% 74% 59%

To make your products and services 40% 37% 49% 38% 40% 47% 26% 41% more digital

11. How concerned are you that your customers (businesses and/or consumers) may change providers if your company does not embrace the digital transformation in the next 12 months?

Very concerned 15% 12% 3% 6% 22% 27% 8% 19%

Somewhat concerned 48% 41% 43% 38% 52% 49% 74% 43%

Not very concerned 31% 43% 51% 42% 26% 17% 15% 30%

Not at all concerned 6% 4% 3% 14% 6% 3% 7%

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19. Do you consider that European digital players are best positioned to serve B2B or B2C markets?

B2B (other businesses) 64% 57% 58% 71% 63% 64% 51% 74%

B2C (consumers/households) 36% 43% 42% 29% 37% 36% 49% 26%

20. What best reflects your views regarding the main driving force of Europe’s digital competitiveness in the next three years?

Europe’s digital competitiveness will mainly 50% 45% 57% 40% 63% 34% 40% 61% rely on its technology startup companies in the next three years

Europe’s digital competitiveness will mainly 50% 55% 43% 60% 37% 66% 60% 39% rely on its large companies embracing digital technologies in the next three

21. How important is it for your business to have European providers (e.g. telecommunication, IT and technology providers) to support your digital transformation?

Critical 20% 14% 20% 15% 25% 38% 17% 15%

Important 61% 53% 55% 68% 63% 48% 66% 69%

Not very important 16% 31% 22% 14% 11% 13% 14% 12%

Not important at all 3% 2% 3% 3% 2% 1% 3% 4%

22. How important will be digital to address the following challenges in Europe in the next three years? Critical + Important

Skills challenges 94% 92% 92% 92% 95% 95% 95% 94%

Innovation challenges 91% 86% 92% 98% 89% 90% 95% 88%

Energy challenges 83% 80% 75% 82% 91% 81% 85% 84%

Challenges in collaboration between large 82% 73% 89% 78% 85% 86% 86% 80% businesses and entrepreneurs/SMEs

Access to finance 79% 71% 77% 71% 89% 83% 82% 80%

Challenges in public services quality 78% 73% 72% 82% 85% 78% 74% 80%

23. Do you consider that Europe has enough skilled workers (e.g. data scientists, engineers) to succeed in its digital transformation?

Yes 67% 76% 69% 49% 74% 75% 46% 74%

No 33% 24% 31% 51% 26% 25% 54% 26%

24. Do you plan to increase the number of recruits you are making outside Europe in order to find the skills required for the digital transformation of your business in the next three years?

Yes 52% 43% 49% 65% 52% 40% 48% 62%

No 48% 57% 51% 35% 48% 60% 52% 38%

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16. How confident are you that Europe has the right level of actions in place to enable its digital transformation?

Very optimistic 8% 2% 3% 9% 14% 3% 5% 16%

Optimistic 55% 45% 46% 66% 65% 40% 52% 62%

Pessimistic 34% 49% 46% 25% 18% 52% 38% 20%

Very pessimistic 3% 4% 5% 3% 5% 5% 2%

17. What are the main challenges to the development of digital technologies in Europe? Select the three most important challenges – Ranked in Top 3

Excessive regulation 46% 43% 52% 49% 52% 39% 55% 38%

Lack of adequate European policies due 46% 63% 58% 37% 60% 56% 32% 30% to fragmented landscape

Lack of technology clusters (i.e. equivalent 39% 41% 49% 42% 31% 51% 31% 33% to the Silicon Valley in the US)

Data security issues 38% 31% 37% 49% 34% 25% 40% 43%

Insufficient digital infrastructure 35% 29% 23% 32% 51% 39% 42% 30% (e.g., high speed broadband)

Data privacy issues 33% 14% 37% 46% 15% 23% 40% 42%

Insufficient competitiveness of European 33% 41% 23% 26% 35% 30% 32% 38% players (e.g., software and hardware providers and suppliers)

Lack of STEM skills (Science, Technology, 27% 31% 15% 18% 22% 34% 28% 36% Engineering and Mathematics)

You do not see any challenge to the 1% 2% 2% 1% 3% development of digital technologies in Europe

18. What are Europe’s most important strengths that will help it improve its competitiveness in digital? Select the three most important assets – Ranked in Top 3

European companies with 49% 51% 58% 35% 49% 58% 49% 45% international presence

Strong innovation capabilities 47% 35% 48% 49% 54% 53% 35% 50%

Highly reputed educational system 38% 39% 45% 45% 29% 34% 38% 36%

Thriving entrepreneurship 35% 27% 38% 48% 35% 22% 40% 33%

Strong local demand – B2B markets 34% 31% 22% 40% 29% 30% 43% 38%

Strong local demand – B2C markets 33% 31% 43% 23% 29% 40% 43% 26% (i.e. sophisticated consumers, purchasing power)

Stable and reliable regulation 31% 31% 18% 34% 31% 30% 37% 32% (e.g., IP protection)

Ambitious European policies to 29% 24% 28% 22% 34% 32% 14% 38% develop digital

None - you do see any strength that will 2% 10% 2% 3% 1% help Europe to improve its competitiveness in digital

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28. Do you expect digital technologies to accelerate the development of external collaboration (e.g., crowdsourcing, open innovation) in the next three years?

Yes 85% 71% 85% 86% 89% 90% 89% 85%

No 15% 29% 15% 14% 11% 10% 11% 15%

29. How important are the digital technologies (connection of renewable energy to efficient smart grid, smart metering) to address the energy challenges Europe is facing? % answering ‘Critical’ or ‘Important’

Access to competitive energy 93% 86% 85% 97% 100% 95% 95% 94%

Energy efficiency 92% 88% 88% 98% 95% 95% 94% 90%

30. What priority actions should be taken at European level to boost the adoption of digital technologies to address energy challenges in Europe? - Ranked in Top 3

Promote energy efficiency 73% 71% 72% 80% 69% 82% 83% 62%

Support and invest in Smart Grids 61% 57% 57% 62% 66% 69% 66% 55%

Support investment in renewables 60% 73% 49% 52% 69% 47% 62% 69%

Support and invest in storage technologies 53% 39% 66% 68% 38% 51% 42% 59% (e.g., hydrogen)

Support the development of new 52% 61% 55% 38% 57% 52% 48% 55% transportation modes (e.g., Electric Vehicles)

31. Do you consider that digital technologies will improve the business access to finance?

Will improve access to corporate banking 69% 82% 74% 55% 80% 64% 63% 68%

Will improve access to capital markets 67% 65% 51% 51% 71% 65% 72% 82%

Will improve access to retail banking 65% 75% 68% 62% 71% 62% 58% 65%

Will improve access to venture capital 61% 65% 45% 54% 54% 56% 72% 74%

32. What priority action should be taken at European level to boost the usage of digital technologies to address business financing challenges? - Top priority

Facilitate the development of venture 41% 22% 42% 52% 35% 31% 48% 50% capital funding for digital businesses

Develop digital banking for SMEs 35% 49% 31% 29% 40% 30% 34% 34%

Develop adequate regulation for 24% 29% 28% 18% 25% 39% 18% 16% crowdfunding

33. How confident are you that public services in Europe will be able to leverage digital technologies to improve the quality of service to citizens and businesses in the next three years?

Very optimistic 6% 4% 5% 8% 5% 5% 2% 11%

Optimistic 62% 67% 49% 61% 55% 66% 61% 69%

Pessimistic 29% 25% 42% 31% 35% 26% 34% 18%

Very pessimistic

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25. How important are entrepreneurial skills and culture to succeed in the digital economy?

Critical 35% 24% 38% 34% 38% 64% 35% 20%

Important 59% 63% 55% 60% 57% 35% 65% 70%

Not very important 5% 12% 6% 6% 3% 1% 8%

Not important at all 1% 2% 2% 2%

26. What priority actions should be taken at European level to develop the level of skills of graduates / first time workers to meet skills requirements for Europe’ digital transformation? – Ranked in Top 3

Develop educational programs targeted 49% 43% 40% 52% 54% 60% 51% 42% on the success of digital (e.g., training on technologies but also on new business)

Develop entrepreneurial skills 45% 49% 55% 40% 48% 45% 35% 44%

Promote direct involvement of businesses in 43% 55% 45% 40% 40% 44% 34% 43% tertiary educational system (e.g., definition of tertiary educational curricular)

Develop workers’ mobility inside Europe 42% 47% 51% 32% 43% 44% 40% 39% (e.g., improvement of language skills, better synergies between national employment)

Increase Science/Technology/Engineering 42% 37% 29% 57% 32% 23% 49% 54% and Maths graduates

Invest in and promote digital learning and 42% 29% 40% 34% 46% 51% 42% 43% training (e.g., MOOC: massive online open courses)

Promote vocational training/improve 39% 39% 40% 45% 37% 32% 49% 34% apprenticeship

27. What priority actions should be taken at European level to support the upskilling/retraining of existing workers to meet skills requirements for Europe’ digital transformation? – Ranked in Top 3

Use technology to enable lifelong learning 58% 57% 57% 58% 49% 68% 62% 57% and development of skills

Promote re-skilling/retraining programs for 51% 45% 48% 60% 55% 47% 63% 46% older age groups

Promote direct involvement of businesses 51% 51% 43% 52% 58% 49% 40% 57% in professional educational system (e.g., definition of professional education)

Invest in and promote digital learning 49% 51% 49% 51% 42% 53% 54% 47% and training (e.g., MOOC: massive online open courses)

Develop entrepreneurial skills 45% 43% 52% 34% 52% 43% 42% 47%

Develop workers’ mobility inside Europe 45% 53% 51% 45% 43% 40% 40% 46% (e.g., improvement of language skills, better synergies between national employment)

73

xxi BUSINESSEUROPE statement to the Spring European Council on 20-21 March 2014 http://www.businesseurope.eu/content/default.asp?PageID=568&DocID=32817

xxii Accenture, “Digitizing the Value Chain for High Performance”, 2013. See: http://www.accenture.com/SiteCollectionDocuments/PDF/Accenture-Digitizing-the-Value-Chainfor-High-Performance.pdf

xxiii http://www.accenture.com/SiteCollectionDocuments/PDF/Accenture-Digitizing-the-Value-Chain-for-High-Performance.pdf

xxiv Accenture, PCO Innovation news release, October 2013 http://newsroom.accenture.com/news/accenture-to-acquire-leading-product-lifecycle-management-company-pco-innovation-to-help-clients-take-new-products-to-market-faster-and-more-efficiently.htm

xxv Accenture, Technology that matters, Harnessing the technology wave in banking, 2013

xxvi http://www.accenture.com/SiteCollectionDocuments/PDF/Accenture-Builds-Business-Intelligence-Solution-French-Bank.pdf

xxvii Financial Times, The rise of digital bank, October 2013, http://www.ft.com/intl/cms/s/0/e2bf1534-3ce3-11e3-a8c4-00144feab7de.html#axzz2mILE2mQi

xxviii Accenture, “Technology that matters: Harnessing the technology wave in banking,” 2013. See: http://www.accenture.com/microsites/bankingtechnologyfutures/Pages/index.aspx

xxix Accenture, Everyday Bank, 2013 (Data sources from Tower Group, EMFA)

xxx Accenture, “Technology that matters: Harnessing the technology wave in banking,” 2013. See: http://www.accenture.com/microsites/bankingtechnologyfutures/Pages/index.aspx

xxxi IEA, World Energy Outlook, 2013

xxxii IEA international Energy Agency, WEO 2013

xxxiii GTM Global Smart Grid Technologies and growth markets 2013-2020

xxxiv Accenture, Smart Metering potential, 2013, (results from Accenture utilities executive survey

xxxv Accenture, Delivering Public Service for the future, October 2012

xxxvi Accenture, Digital Government: Pathways to Delivering Public Services for the Future, 2014. See: http://www.accenture.com/us-en/Pages/insight-digital-governmentpathways-delivering-public-services-future.aspx

xxxvii UK Cabinet Office, “Digital Efficiency Report,” Nov 2012. See https://www.gov.uk/government/publications/digital-efficiency-report/digital-efficiency-report

xxxviii See: http://www.portaldaempresa.pt/cve/pt

xxxix Accenture, Delivering Public Service for the future, October 2012

xli Accenture, “Achieving Digital Excellence in Public Service,” 2013. See: http://www.accenture.com/us-en/Pages/insight-achieving-digital-excellence-public-servicesummary.aspx

xlii Accenture Risk Management Research in Healthcare and Life Sciences. See: http://www.accenture.com/us-en/Pages/insight-global-risk-management-study-2013-era-greater-uncertainty.aspx

xliii Accenture, EIH, Boosting European growth with Healthcare, Topics for European symposium, October 2013

xliv Accenture Risk Management Research in Healthcare and Life Sciences. See: http://www.accenture.com/us-en/Pages/insight-global-risk-management-study-2013-era-greater-uncertainty.aspx

xlv Accenture client experience

72

i European Commission, Economic Forecast Winter 2014 http://ec.europa.eu/economy_finance/publications/european_economy/2014/pdf/ee2_en.pdf

ii European Commission Economic Forecast, Autumn 2013 http://ec.europa.eu/economy_finance/publications/european_economy/2013/pdf/ee7_en.pdf

iii http://www.imf.org/external/pubs/ft/weo/2014/update/01/pdf/0114.pdf

iv EU Commission. See http://horizon2020projects.com/policy-research/eu-rd-investment-scoreboard-published/

v Conference Board, 2014 Productivity Brief. See http://www.conference-board.org/data/economydatabase/

vi http://ec.europa.eu/enterprise/policies/innovation/glossary/index_en.htm

vii National Science Foundation, “Science and Engineering Indicators 2014.” See: http://www.nsf.gov/statistics/seind14/

viii European Commission, “Economic Forecast”, February 2014. See: http://ec.europa.eu/economy_finance/eu/forecasts/2014_winter_forecast_en.htm. China data: Conference Board Total Economy Database, 2013. See: https://www.conference-board.org/pdf_free/economics/TED3.pdf

ix Barack Obama, “State of the Union Address 2014.” See: http://www.washingtonpost.com/politics/full-text-of-obamas-2014-state-of-the-union-address/2014/01/28/e0c93358-887f-11e3-a5bd-844629433ba3_story.html

x Innovation Union Scoreboard 2014, Executive Summary, p.5

xi National Science Foundation, “Science and Engineering Indicators 2014.”

xii 2014 Global R&D Funding Forecast, December 2013, Battelle and R&D Magazine www.rdmag.com page 3

xiii European Commission Digital Agenda Scoreboard 2013 http://ec.europa.eu/consumers/consumer_research/editions/docs/9th_edition_scoreboard_en.pdf And GSMA, “Mobile Economy Europe, 2013.” See: http://gsmamobileeconomyeurope.com/GSMA_Mobile%20Economy%20Europe_v9_WEB.pdf

xiv Eurostat data; The Consumer Conditions Scoreboard, 9th edition – July 2013, P.20.

xv EU Commission, “Digital Agenda for Europe Scoreboard.” See http://ec.europa.eu/digitalagenda/en/scoreboard

xvi Accenture, Major Italian Private Bank: Mobile Application for Financial Advisors. See: http://www.accenture.com/SiteCollectionDocuments/PDF/Accenture-Major-Italian-Private-Bank-MAFA.pdf

xvii Accenture, EIH, Boosting European growth with Healthcare, Topics for European Symposium, October 2013

xviii Accenture, Realising the Full Potential of Smart Metering, 2013 http://www.accenture.com/SiteCollectionDocuments/PDF/Accenture-Smart-Metering-Report-Digitally-Enabled-Grid.pdf

xix Accenture client experience. See: http://www.accenture.com/SiteCollectionDocuments/PDF/Accenture-Builds-Business-Intelligence-Solution-French-Bank.pdf

xx OECD, “Innovation Scoreboard 2013.” See: http://www.oecd-ilibrary.org/science-andtechnology/oecd-science-technology-and-industry-scoreboard-2013_sti_scoreboard-2013-en

REFERENCES

74

xlvi Accenture estimates

xlvii Accenture, “Growth Strategies for a Digital World,” 2014. See: http://www.accenture.com/digitalstrategy

xlviii THE ECONOMIC IMPACT OF A EUROPEAN DIGITAL SINGLE MARKET FINAL REPORT, MARCH 2010, Copenhagen Economics, The European Policy Centre

xlix See: www.siliconrepublic.com February 2013

l European Commission, Eurostat, ttp://epp.eurostat.ec.europa.eu/statistics_explained/index.php?title=File:Graduates_from_tertiary_education,_by_field_of_education,_2010_(1).png&filetimestamp=20121001105919

li Accenture Institute for High Performance, Where will all the STEM talent come from, May 2012 http://www.accenture.com/SiteCollectionDocuments/PDF/Accenture-Where-Will-All-the-STEM-Talent-Come-From-FINAL.pdf#zoom=50

lii European Council Conclusions, Brussels, 24 October 2013. See: http://www.consilium.europa.eu/uedocs/cms_data/docs/pressdata/en/ec/139197.pdf

liii “Old heads, New ideas,” 100thoughts HSBC. http://www. yourencore.com/about-yourencore/news/HSBC-100- Thoughts.pdf

liv Cf Startup ecosystem report, 2012 for a data based classification of clusters (“Startup Ecosystem Index”)

lv Accenture, Entrepreneurial Innovation report for G20 YEA Summit, 2013. See: http://www.accenture.com/g20yea

lvi Accenture, Entrepreneurial Innovation report for G20 YEA Summit, 2013. See: http://www.accenture.com/g20yea

lvii Massolution 2013, Crowdfunding Industry Report, http://research.crowdsourcing.org/2013cf-crowdfunding-industry-report.

lviii European Commission, COM (2014) 172 final.

lix Accenture, “New Businesses, New Competitors: Germany’s Top500 and the DigitalChallenge,” 2013. See: http://www.accenture.com/Microsites/wachstum/de-en/Pages/index.aspx

lx BMW. See Intelligent Solutions for Everyday Life on the Move” http://www.bmw.com/com/en/insights/corporation/bmwi/mobility_services.html

lxi Accenture Digital Government Pathways to Delivering Public Services to the Future,2014. See: http://nstore.accenture.com/acn_com/Accenture-Digital-Government-Pathways-to-Delivering-Public-Services-for-the-Future.pdf

lxii Ibid

lxiii EU Commission, “Digital Agenda”. See: http://ec.europa.eu/digital-agenda/en/scoreboard

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