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Summers Preparation Guidelines
2
Must Do’s before attending a company’s process This is a rough guideline to impart an idea of what to prepare before attending a marketing company’s selection process. In addition to this, familiarity with the SOP/form, marketing terms (blah like SKU’s, various ratios etc.) and trends in the field are essential. About the company A brief history of the company When and how it was started Market data Indentify Industry type, size and market share Product Portfolio Major players – competition and POD’s Organization Structure Major executives Trends/Recent News including M&A’s and share price Popular campaigns, adverts and brand ambassadors Frameworks Some very commonly asked frameworks include: STP – Segmentation, Targeting Positioning • The who’s, how’s and why’s 4 P’s – Product, Price, Place, Promotion • Marketing mix typically to execute/implement a GTM strategy
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Transcript of Summers Preparation Guidelines
Must Dos before attending a companys process
This is a rough guideline to impart an idea of what to prepare before attending a marketing companys selection process. In addition to this, familiarity with the SOP/form, marketing terms (blah like SKUs, various ratios etc.) and trends in the field are essential.About the company A brief history of the company When and how it was started Market data Indentify Industry type, size and market share Product Portfolio Major players competition and PODs Organization Structure Major executives Trends/Recent News including M&As and share price Popular campaigns, adverts and brand ambassadors
Frameworks
Some very commonly asked frameworks include: STP Segmentation, Targeting Positioning The whos, hows and whys 4 Ps Product, Price, Place, Promotion Marketing mix typically to execute/implement a GTM strategy 7 Ps for services (add people, processes and physical environment) 4 Cs Consumers, Company, Competitors, Customers To assess a business opportunity (or a marketing problem) Ansoffs Grid Business strategies based on product offered and targeted market BCG Matrix Growth-share matrix for product portfolio analysis Porters Five Forces To qualitatively evaluate a firms strategic positionAnd of course, the ever important SWOT Must-Know Metrics
Penetration To overall category To product/line Market share In terms of purchase and sales Volume Impact Cold stock share
