SUMMER 2015

WOMEN’S ACTIVATION SPACE

STORE 37DOWNTOWN SEATTLE

KRISTA INFANTE, SMM STEPHEN HILL, SDC

ACTIVATION SPACE:

This is the latest sdc project located on our first floor. Stephen Hill rendered an amazing idea for a new room environment that “activates” a unique customer experience through unavoidable interaction.

This environment is 16x16 ft, shoppable from all sides, and is in-tended to live as a permanent struc-ture to supplement our four walls.

Our customer’s response has been overwhelmingly positive; excited to come back and see what’s next. The environment’s completion relied on the collaborative efforts of our Seattle da’s and the team here at 37.

-Krista Infante, SMM

JUNE CONCEPT INSPIRATION