Summer school program
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Transcript of Summer school program
![Page 1: Summer school program](https://reader036.fdocuments.us/reader036/viewer/2022062405/55617dc7d8b42ade208b537f/html5/thumbnails/1.jpg)
Sarah Petty
The Joy of Marketing
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Identity Brand
Business PlanMarketing Plan
Promotional Plan
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Identity
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Identity . The Disconnect
1. Photographic Style2. Name . Logo . Colors . Signage3. Studio4. Promotional Efforts
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1. Photographic style
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2. Name . Logo . Colors . Signage
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3. Studio
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4. Promotional efforts
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Create a stronglogo and identity
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IdentityHow you look
BrandHow you people feel about you
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Tropicana!"#$%&'(')*+',$-*)!"#$%&'(')*+',$-*)
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You can’t builda strong brand ona weak identity.
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If you can’t charge morefor your products, you are a
product, not a brand.
Al Ries
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Business Plan
Marketing Plan
Promotional Plan
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BUSINESS PLAN
Vision
Projections MARKETING PLAN
Financials
Define who you are
Identity - Brand
Positioning
Analysis
Marketing Mix
MARKETING MIX
1. Products
2. Prices
3. Packaging
4. PROMOTIONAL PLAN
Advertising
Public Relations
Personal Selling
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The Marketing MixThe 4 “P”s
ProductPricePlace (Packaging)Promotion
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Simplify your products
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Cool products
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Interesting products
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Different products
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Killer experience
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The Marketing MixThe 4 “P”s
ProductPricePlace (Packaging)Promotion
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Price
Use price to get people to do what you want.
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Price Menu
BeautifulConsistentUse photography
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Digitalpressprintedcards
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Nichemarkets
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Value added vs. discounting
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The Marketing MixThe 4 “P”s
ProductPricePlace (Packaging)Promotion
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Children/Family/Pets
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Seniors
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The Marketing MixThe 4 “P”s
ProductPricePlace (Packaging)Promotion
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Create a demand
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Create a demand
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10 tips for achieving better results with your promotional budget
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1. Create a campaign
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2. Get social
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3. Use directmarketing
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Direct marketingvs.
direct mail
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3 things that makea direct marketing campaign
effective
1. List2. Offer 3. Creative
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4. Look like you specialize
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5. Get exposure at auctions
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Come in for a session with your pet atSSaarraahh PPeettttyy PPhhoottooggrraapphhyy ffrroomm JJuunnee1199--2211sstt dduurriinngg MMaarrkkeett DDaayyss iinnTThhee GGaabblleess. During this event only, we areoffering $100 mini-sessions for yourpet. We will donate your entire session feeto the Hot Dog Helping Hounds fund. Youwill be assisting dogs in need while creatingbeautiful artwork that celebrates the furrymembers of your family.
CCaallll 778877..99007700 ttoo sscchheedduullee yyoouurr sseessssiioonn ttooddaayy..
S A R A H P E T T Yp h o t o g r a p h y
2920 Plaza Dr ive Spr ingf ield, IL 787.9070 www.sarahpetty.com
S A R A H P E T T Yp h o t o g r a p h y
Lend a helping paw.
S A R AH P E T T Yp h o t o g r a p h y
Lend ahelping paw.
S A R AH P E T T Yp h o t o g r a p h y
787.90702920 Plaza Dr. • Springfield, IL
wwwwww..ssaarraahhppeettttyy..ccoomm
Come in for a session with yourpet at SSaarraahh PPeettttyy PPhhoottooggrraapphhyyffrroomm JJuunnee 1199--2211sstt dduurriinnggMMaarrkkeett DDaayyss iinn TThhee GGaabblleess.During this event only, we are offering$100 mini-sessions for your pet.We will donate your entire sessionfee to the Hot Dog HelpingHounds fund. You will be assistingdogs in need while creating beautifulartwork that celebrates the furrymembers of your family.
CCaallll 778877..99007700 ttoo sscchheedduullee yyoouurr sseessssiioonn ttooddaayy..
6. Create charity event and generate publicity
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7. Co-market
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7. Co-market
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7. Co-market
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8. Develop great sales skills
Build rapport
Needs analysis
Consultation in-person
Sell don’t take orders!
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9. Create loyalty by
rewarding your
best clients
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Reward your best customers
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Create loyalty
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Create loyalty
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10. Show you are creative
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Be creative & be mine
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The Joy of MarketingJolt of Marketing caffeine