Summer Food Marketing + Outreach 2012
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Summer Food Marketing + Outreach 2012 THE FLORIDA PARTNERSHIP TO END CHILDHOOD HUNGER
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Summer Food Marketing + Outreach 2012. THE FLORIDA PARTNERSHIP TO END CHILDHOOD HUNGER. Public-private partnerships A strategic plan to end childhood hunger Leveraging the public investment for food and nutrition programs. For the federal summer nutrition programs, that means . . . - PowerPoint PPT Presentation
Transcript of Summer Food Marketing + Outreach 2012
Summer Food
Marketing + Outreach2012
THEFLORIDA PARTNERSHIPTO END CHILDHOOD HUNGER
Public-private partnershipsA strategic plan to end childhood hungerLeveraging the public investment for food and nutrition programsFor the federal summer nutrition programs, that means . . .Conducting aggressive outreach and eliminating program barriers.
Assessing the NeedNearly 60%
(1.6 million) of the children in Florida qualify for free or reduced-price school
meals.
Less than 14%of those children received meals
in the SFSP in 2011.
What We DidMarketing
Strategies Applied
Statewide Outreach to all 67 Florida
Counties
Florida Agriculture Commissioner, Adam Putnam, launches statewide Summer
BreakSpot campaign.
MARKETING PARTNERSAnquan Boldin
Foundation
THE FLORIDA PARTNERSHIPTO END CHILDHOOD HUNGER
JEREMY MINCEY OF THE JACKSONVILLE JAGUARS ANQUAN BOLDIN OF THE BALTIMORE RAVENS
Other PSA’s of 2012
JOEY COLON OF THE ORLANDO MAGIC (SPANISH)NICK ANDERSON OF THE ORLANDO MAGIC (ENGLISH)
MediaFind links to this media here
WPEC NEWS IN WEST PALM
BEACH
OFFICIAL ORLANDO
MAGIC WEBSITE
WESH.COM IN ORLANDO
SUNSHINE STATE NEWS
WFSU IN TALLAHASSEE
WUFT IN GAINESVILLE
WMBB IN PANAMA CITY
THE FLORIDA RECRUITER
WCTV IN TALLAHASSEE
WTXL IN TALLAHASSEE
OYSTER RADIO NEWS
ORLANDO SENTINEL
THE BRADENTON
TIMES
NEWS HERALD IN PANAMA
CITYTHE MIAMI
TIMESTHE PALM
BEACH POSTWTSP IN
TAMPA BAYTHE PALM
BEACH POST (2)
MYFOXTAMPABAY
.COM
TAMPA BAY TIMES
BRANDON.PATCH
.COM IN BRANDON
TAMPA BAY ONLINE
SHARE OUR STRENGTH
HAITIAN CREOLESPANISHENGLISH
Multi-Lingual Business CardsAdvertised Website and
Helpline• County Health Departments (WIC Centers)• Department of Children & Families
SNAP/Medicaid Service Centers and Community Partner locations.
• County Governments (Health & Family Services)
• Faith-based organizations• Goodwill Stores • Sheriff’s Community Policing Locations • Workforce One-Stop Career Centers
*All cards bi-lingual, either
English/Spanish or English/Creole
Bus Wraps
and Shelters In 12 Florida Counties:
Lee, Brevard, Volusia, Palm Beach, Polk,
Miami-Dade, Broward, Hillsborough, Duval, Orange, Seminole,
and Osceola.
Posters
Flyers
&
WEB BANNER
S
WWW.SUMMERFOODFLORIDA.ORG
The ResultsThe Metrics
Together Florida’s 67
counties served
nearly 11 million
nutritious breakfasts,
lunches, snacks, and
suppers.
Nearly 3,300
nonprofits across the
state received over $27 million in federal
resources to serve the
children of their
communities.
OVER 39,000 FIRST-TIME USERS
OF WWW.SUMMERFOODFLORIDA.
ORG
Marketing the website statewide for the first time generated over two and
a half times more visitors than the previous summer’s eight-county pilot.
•Multi-lingual operators•Reporting and
assessment capabilities•Open extended hours•Access to 2-1-1’s
promotion outlets to families in need and other organizations serving target populations.
Partnering with 2-1-1 Statewide
512 New Summer
Food Sites Opened In
2012THAT’S AN
18% INCREASE OVER ONE SUMMER!
Florida served nearly half a
million more breakfasts,
lunches, and suppers in 2012
than in 2011.
That’s a 5.4% increase over one year!
Statewide Growth in Summer Meals/Snacks between 2011 and 2012
Breakfasts Lunches Suppers Snacks
Additional Meals/Snacks 161,648 283,688 6,000 29,783
Rate of Increase 6.4% 4.8% 33.4% 1.4%
Nearly $2 million in new federal
resources helped Florida’s nonprofits
serve summer meals to children
in communities across the state.
An increase of 7.6%.
Change in Numbers Percentage Change
Breakfasts 23,431 31%Lunches 17,203 7%Suppers n/a n/aSnacks -7,374 -7%
# of Sites 8 8%Total Additional
Earnings $124,540 12%
Summer Nutrition Program Growth In Pinellas County
Total Additional Meals Served: 40,634
Change in Numbers Percentage Change
Breakfasts 32,108 17%Lunches 39,502 11%Suppers n/a n/aSnacks -14,425 -8%
# of Sites 64 28%Total Additional
Earnings $229,274 13.4%
Summer Nutrition Program Growth In Orange County
Total Additional Meals Served: 71,610
Change in Numbers Percentage Change
Breakfasts 27,399 18%Lunches 207,065 47%Suppers 1,019 33%Snacks 172,348 81%
# of Sites 120 93%Total Additional
Earnings $946,426 50%
Summer Nutrition Program Growth In Broward County
Total Additional Meals Served: 235,483
A BIG THANKS TO Our Funders
African Methodist Episcopal Church,
Women’s Missionary
Society (Eleventh Episcopal District)
Community Foundation of Palm Beachand Martin Counties
The Mosaic Company
Foundation
Farver Foundation
The Food Research Action
Center
Health Foundation of South Florida
Lutheran Church-Missouri Synod (FL-GA District)
MAZON: A Jewish Response to
Hunger
Penney Memorial Church, Penney
Farms
Share Our Strength United Methodist
Church (Florida Conference)
Walmart Foundation
St. Luke’s United Methodist
Church, OrlandoNational League of Cities Institute
