Summer Collection - Alprauschfiles.alprausch.com/.../LOOKBOOK_FINAL_WEB.pdf · Lookbook It’s...
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Transcript of Summer Collection - Alprauschfiles.alprausch.com/.../LOOKBOOK_FINAL_WEB.pdf · Lookbook It’s...
Summer Collection
Lookbook
It ’s summer time! It ’s the season of outdoor adventures. Grab some shorts or a dress, your favorite swimwear, a light sweater just in case, and start your journey!
This collection is dedicated to everyone who keeps up the exploring spirit. Here’s to camping in the wild, to the warm summer breeze which leaves your hair all tangly, a cold beer on a hot night and re-freshing swims in hidden, overgrown creeks – it is what we call «the Alprausch».
After all, summer offers endless opportunities – all you have to do is to get going and explore them! And we at Alprausch have got you covered from your bikini to your jacket, using only mate-rials that we know will make you feel comfortable. So let’s go outside and Rock The Alps!
Our Roots
«Alprausch is a story of a unique tribe based in Zürich, Switzerland, which has created a line of clothing, outerwear and accessories with a style that dares to combine classic Swiss tra-dition with modern street and snow culture. »
What started as a local Swiss project in 2001, Alprausch
has slowly spread into a global phenomenon. It is our
true intention to share with the world all the things that make
our everyday lives so special. Enjoying a sharp contrast
to other rands, fans are reminded every season that Alprausch
is a family of people not willing to give in to fashion dic-
tated by the masses. Creativity, style, fit and function, these
are attributes that we feel make clothing special. By work-
ing with our own ideals and style, we have created a line of
clothing that is often viewed as somewhat against the
grain. By embedding positive Swiss ideals into inspirational
styles, we offer a concept and a story to people who
possess originality and the need to live and dress apart
from the rest.
Our vision combines modern materials and high quality stan-
dards with images and ideas unique to Switzerland.
This vision may include the traditional Swiss sport of Hornus-
sen, the reflection of a skyscraper in a lake or blue skies
over white glaciers.
ImprintALPRAUSCH LOOKBOOK SUMMER 2020
PUBLISHER: Beach Company AG
CREATIVE /ART DIRECTIONJanina Hess
PHOTOGRAPHYMarcos Pérez and Janina Hess
COLLECTION: Summer 2020
The S20 Lookbook is a product of Alprausch.
No part of this publication may be reproduced
in whole or part without written permission
from the publisher.
© 2019, all rights reserved.
For more information visit: www.alprausch.com
BEACH-COMPANY AG
Eibenstrasse 9
CH-8045 Zürich
Switzerland
Phone: +41 44 450 74 74
Fax: +41 44 450 74 75
www.alprausch.com
www.alprausch.com
