Summer 2013
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Transcript of Summer 2013
ALPFA National President’s Message 5
Manny’s Message 7
Professional Impact 25
Student Impact 47
Graduate Resources 54
Contact Us 58
In Every Issue
The Flexible Staffing Solution: Why and How to Work With Temporary Professionalsby Robert Half
Upcoming Convention Highlights
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Building Latino Business Leaders
Top 10 Reasons To Attend
Schedule At-A-Glance
Product Pavilion
Helpful Info
Women of ALPFA
Follow and Connect with ALPFA! ALPFA is on Facebook, Twitter and LinkedIn. Follow us to find out the latest news and connect with other membersFor more information visit us at: www.alpfa.org
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SECURING A SEATAT THE TABLE OF
SUCCESS
Retirement Income Planning by MetLife
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Careers at Cargill: Discover How We Can Be Better Together
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Lead Sponsor
ALPFA National Board
Yvonne GarciaPresident
Gabriel Rodriguez, Jr., CPAVice President
Hector V. Perez, CPAImmediate Past President
Adriana RojasSecretary
Nerelys Ortiz, CPA Treasurer
Paul Francisco Treasurer
Patricia Ballesteros Director
Russell Esquivel, Jr. Director
Rick Cerda Director
Victor GarciaDirector
Suzette Longfellow, CPA Director
Kaplan Mobray Director
Reynaldo GonzalezDirector
Avec O’Brien, CPA Director
Erika RodriguezDirector
Daniel Villao Director
ALPFA National
Manny Espinoza, CEO
ALPFA Corporate Advisory Board
Edgar A. Morales, Jr.Pinnacle Insurance & Financial Services LLC
Joseph KosinskiAbbott
Frank A. RodriguezCorporate Creations
Carlos PerezJohn ZamoraDeloitte LLP
Ken BouyerOscar SuarezErnst & Young
Dr. Sharon LassarUniversity of Denver
Joe MellaGoldman Sachs
Mark D. SettlesGardner Rich, LLC.
Louis MiramontesKathy HannanKPMG, LLP
Dennis LangwellLiberty Mutual
Tommy ShiMercedes Benz, USA
Niloufar MolaviChris Simmons PwC
Alison QuirkState Street Corporation
Toni RiccardiThe Conference Board
Frances GarciaU.S. Government Accountability Office
Gilbert VasquezVasquez & Company LLP
Steve WhaleyWalmart
Eugene CampbellWalt Disney Parks & Resorts
Where Do We Go From Here? ALPFA is the largest Latino Professional Organization in thecountry. So where do we go from here? As we get closer to this year’s
convention, it’s is an appropriate time to reflect on the planning for our largest
event of the year but also our next step. As I stated at the 2012 ALPFA Annual
Convention held in Las Vegas, our organization needs to continue to grow. I also
said that my presidency will be known for decisive action. We are poised to take
action towards the implementation of key strategies. These strategies will
fundamentally reshape ALPFA. Along those lines, I think it is important to think
about what it really means to be the largest and best organization. We are the best in comparison to similar
organizations. But I do not believe that they should be what define us nor should we limit ourselves to that
relative benchmark. I believe that the best measure of our success is how well we have delivered on our mission
to our stakeholders, what value we add to you our members, corporate partners and advisors, and what impact
we have on the world around us, as we do not live in a vacuum. The world is changing and we must ensure that
we are well positioned to deliver the best in class services and products. While we do great things today, things
do not remain static. This is one of the key reasons why we must not just keep pace, but lead. Lead in talent
acquisition, lead in leadership development, lead in scope, reach and revenue strength!
At our May Board Meeting, we discussed that in order for ALPFA to continue its phenomenal growth, like any
high performing organization, it must continue to adapt and improve. I believe we have yet to tap our fullest
potential. Together with our members, our corporate partners, our dedicated volunteers and our incredible staff
we will move this organization to the next level of excellence and drive to be the best, by our standards of
excellence! This concept was at the core of our extensive discussions and meetings with our most trusted and
valued advisors. I would like to share some key highlights of what the near term future will look like, as you are
an integral part of making ALPFA the best bar none!
They are the direction that we need to adapt to remain strong, relevant and deliverexceptional value and they will necessitate the following:
ALPFA is strong because of you. Now more than ever we will be calling upon you to help us make it even
stronger. We have the best talent available anywhere, from the depth of our professional and student members to
the industry wisdom of our Corporate Advisory Board, Board, Management Team and committed Corporate
Partners. We will actively and more fully engage all to be our “Thought Partners” as primary sources for innovative
thinking to help in designing our programs and services while collaboratively creating a better tomorrow for all.
Diligence with our efforts to deliver quantified
value with demonstrated return on investment
and making this our way of thinking and operating.
Embrace and incorporate technology more fully
across the entire organization.
Transparency that clearly demonstrate our fidelity
to our mission with corresponding impacts and
measurement.
Advocacy that better demonstrate the connection
between our work and the change we inspire in
our society.
Entrepreneurial agility to capitalize and effectively
engage leaders throughout the full spectrum of the
organization, empowering them to act around
strategic decision, operations, etc.
And the most crucial component we will need in
order for the new ALPFA to bloom is
sophisticated management tools, keen leadership
throughout the entire organization that will
harness all of the assets that we have to
successfully act on our long term strategy and
strengthen our revenues so that we may secure
this organization’s future prosperity.
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ALPFA IMPACT 5
ALPFAPRESIDENT’S LETTER: YVONNE GARCIA
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Three years ago in the Spring of 2010, the National Board of Directors together
with the Executive Management Team drafted a 3-year strategy document for
ALPFA. This document detailed goals and expected outcomes for ALPFA’s core
operating areas—Membership, Corporate Development, National Programs and
Marketing. Here’s an overview of our accomplishments:
And even as we continue to look ahead, let’s not forget that in a few weeks, we will be at our Annual Convention in
DC. I encourage each of you to attend this event, not only because of the work we put into planning it, but because
it is an opportunity for you as a member to benefit from the opportunities, access and programming of ALPFA and
see first hand how we are continuing to add value and stay relevant. I am looking forward to having our convention
in DC and celebrating the successes we’ve accomplished and the individuals committed to our future success through
their vision, commitment and leadership.
I want to thank each and every one of you for your help in making all these achievements possible. Thank you for all
your hard work, commitment and passion day in and day out. There is still much more to do in each area and we will
be forward-thinking as we explore new directions for ALPFA to take in order to further our mission and vision.
ALPFA’s 3 Year Strategy
ALPFA
Building Latino Business Leaders
Who Is ALPFA?ALPFA is a national nonprofitmembership organization for Latinobusiness professionals and students.ALPFA is dedicated to enhancingopportunities for Latinos in business,accounting, finance and relatedprofessions. ALPFA is the proudsuccessor of AAHCPA(AmericanAssociation of Hispanic CertifiedPublic Accountants) founded in 1972.In 2001, the name was changed toALPFA (Association of LatinoProfessionals in Finance andAccounting) to expand the reach ofthe organization. In 2009, the tag linewas officially removed to reflect thebroader make-up of ALPFAmembers including all businessprofessionals. Today, with a nation-wide network of professional andstudent chapters, and over 23,000members, ALPFA stands for anorganization committed to creatingleaders, opportunities and morediversity and will continually work toensure the association stays relevantand adds value to its members,community and corporate partners.
VISIONALPFA is the premier business
organization for expandingopportunities for Latino
leadership in the global market.
MISSIONALPFA creates opportunities,adds value, builds relationships
for its members, the communityand its business partners whileexpanding Latino leadership in
the global workforce.
SHARED VALUESProfessional Growth
IntegrityCulture
Relationship BuildingService
InclusivenessTeamwork
NATIONALHEADQUARTERS
801 S. Grand Avenue Suite 650Los Angeles, CA 90017
(213) 243-0004www.alpfa.org
TM
ALPFA IMPACT 7
MANNY’S LETTER ALPFA
Membership:We looked to double national membership in 3 years to 20,000; we achieved
this goal in TWO years, and surpassed the goal to over 22,000 in the third. To me, this speaks volumes becauseit proves that we should always aim high. No one ever rises to low expectations.
We wanted to reach 100 student chapters—another significant goal achieved in 2012, ahead of schedule. Asstudies are showing, Latinos are entering college at rates never seen before and the graduation rates areincreasing as well. The future of ALPFA is, in some ways, directly correlated to the success of our studentmembers. For those of you graduating college this year, do not forget to make sure your ALPFA membership‘graduates’ into the professional ranks as well.
Corporate Development:Revenue growth and diversification were key goals highlighted in our 3-year strategy. As the number of multi-year deals we signed with corporate partners grew, our revenue regained its trend towards consistent growthdespite the economic collapse of 2008-2009. On the issue of diversification, we saw dozens of new corporatepartners sign on over the past three years. A few of the industries now partnering with ALPFA includeTelecommunications, Manufacturing, Government and Media/Entertainment to name a few. We expect thisdiversification to continue increasing in the coming years.
National Programs:In addition to celebrating the 10th Anniversary of the Women of ALPFA program in 2012, there was a deliberatefocus to work more closely with the professional chapters and align our programming with the organization’svision of being the premier professional association for building Latino business leaders. As a result, we sawgreater consistency in the delivery of local chapter Summits, the first Women of ALPFA city tour, expansion ofthe Student Leadership Symposiums and the creation of targeted programming for niche segments of ourmembership.
Marketing:Greater visibility and exposure was the main objective here. With the establishment of ALPFA’s social mediafootprint through our presence on Facebook, LinkedIn, Twitter and others, we are reaching our members in newways and delivering on member requests that we enter this space. We are also introducing ALPFA to people whomight not otherwise know of us. The creation of the Latino Leadership blog on our website and guest bloggingopportunities on the Huffington Post have helped create a library of thought leadership and content which hasdrawn increased attention from the media over the past three years.
ALPFA IMPACT 9
CARGILL ADVERTORIAL ALPFA
Careers at Cargill: Discover How We Can Be Better Together
“Cargill has a true global view of business. This global reach is an opportunity to be part of something big and to makea difference for many. You will work for a highly ethical and focused company where you are not a number, but partof a big family.”
– Guillermo Perez, Business Unit Controller, Cargill Food & Distribution, 18 years of service
Cargill is a unique place to grow your career, your experience and your abilities. Every day, we grow our reputation as a leading
international producer of food, agricultural, financial and industrial products and services. Founded in 1865, Cargill is a privately held
company and employs 142,000 people in 65 countries with annual revenues in excess of $133 billion. Through innovation, creativity
and teamwork, we are transforming entire markets and people’s lives worldwide, and we can have the same impact on your career.
With a career at Cargill, here is what you will find:
Ethics and values – The way we succeed is as important to us as success itself. We all share a caring approach and a sense of
respect and responsibility.
Shared pride – There’s a deep-seated sense of pride within Cargill – about our role in the world and the breadth of influence we
have as a business. With expertise that spans food, agriculture, financial and industrial solutions, we know that our impact on the world
begins with our actions as individuals.
Your ability to contribute – With ideas, energy and the ability to build effective relationships, you can make a lasting
contribution.
Our global reach – Because of our worldwide reach, you’re able to develop far-reaching influence. The ideas, products and services
that we share and deliver locally every day touch lives in every corner of the world.
High caliber people – By working with some of the best
people in their field, you will become one of them. Cargill is full
of exceptional people in every field. By developing and
promoting a culture of respect, we make sure we learn
from each other, achieving more together than we ever
could alone.
Personal development – We will provide
you with the tools, opportunities, and a
culture that values and supports employee
growth. Making the most of opportunities,
however, begins with owning your
responsibility for the strength of your
network and development plan.
Discover how we can be Better Together at:www.cargill.com/careers
10 ALPFA IMPACT
ALPFA ROBERT HALF
The Flexible Staffing Solution:Why and How to Work With Temporary Professionals
by Robert Half International
Keen on keeping nimble while containing personnel costs? More and
more firms are doing just that by staffing their operations with a year-
round mix of full-time employees and temporary professionals.
The appeal of flexible staffing models — which give businesses greater
control over their human resources budgets — was magnified during
the Great Recession. The approach has continued to grow in
popularity. In fact, 58 percent of employers surveyed for a mid-2011
report by the McKinsey Global Institute said they will hire more
temporary and part-time workers over the next five years.
They’ll do so for a wide variety of reasons, according to a recent
Robert Half survey of chief financial officers. Seventy-six percent of
the more than 450 CFOs interviewed said it’s beneficial to use
temporary workers during employee absences. Nearly as many
respondents (72 percent) said contingent staff give their organizations
access to specialized skills on an as-needed basis. The same percentage
cited maintaining productivity when they aren’t ready to hire full-time
as a reason to engage temporary staff.
If you’re exploring the idea of utilizing contingent workers on a more
frequent basis, it pays to know how to maximize their effectiveness
and successfully integrate them into your workforce. Consider these
best practices:
Don’t Surprise Your StaffBefore temporary workers begin, explain to your team why these professionals are being brought in, what work they’ll handle, whom they’ll
report to and how long the assignment will last. You don’t want your core personnel to be confused or feel threatened. As such, it’s also smart
to provide the rationale behind your decision to bring in reinforcements and explain how their contributions will benefit your firm or
department.
Prepare the Work (and Workspace)Temporary workers typically arrive ready to help right out of the gate, but that doesn’t mean some support from you won’t enhance the process.
Make sure all the necessary materials, supplies, directories and tech devices are placed ahead of time in the workspaces that contingent
employees will occupy. For instance, double-check that the phone and Internet connection works, the computer has all the necessary files,
programs and apps, and all logon and password information is readily available.
ALPFA IMPACT 11
ALPFAROBERT HALF
Offer a Mini-OrientationAcclimating to a new work environment is tough enough without being left to wander the halls looking for the copy machine or bathroom.
Provide a tour of the office and introduce interim staff to the team members they’ll be working with. Set aside time to go over company practices,
policies and procedures, particularly if the person will be dealing with confidential information.
Provide Crystal-Clear DirectionsTemporary professionals can make contributions faster if they know exactly what’s expected from day one. Remember: The lengthier and more
complex the assignment, the more effort you’ll need to put into detailing the duties, deadlines and deliverables. Providing written instructions
upfront can save time for all parties involved, and help guard against costly miscommunications. Throughout the engagement, maintain an open
door policy and periodically check in to answer questions and offer input.
Build the RelationshipDo your best to make temporary workers feel part of the team by being friendly and inclusive. Establishing rapport and learning more about the
person’s career goals, skills and background isn’t just a nice gesture; you might discover that he or she has abilities and interests that align with
your firm’s longer-term needs. Many managers use temporary assignments as a low-risk way to find and evaluate high-potential talent for
permanent accounting and finance positions.
Don’t Settle Keep your contacts at the staffing firm apprised of how the workers they provided are doing. Be as specific as possible, particularly if you’re not
satisfied with the person’s performance or cultural fit. A reputable staffing firm will listen to your concerns and send a more suitable replacement.
At the end of temporary assignments, consider conducting mini exit interviews — a quick version of what you’d ask departing full-time staff.
Asking contingent workers for their thoughts on your company’s operations and work environment can yield helpful insights. They are likely to
have a unique and unbiased perspective and may feel freer to be
more forthcoming than your permanent staff. Their comments
can help you fine-tune your temporary staffing plans or make
other organizational improvements.
How to Find the Right Staffing FirmJust getting started with flexible staffing? Find the right contingent
workers by researching staffing firms that specialize in placing
accounting and finance professionals. Select two or three firms to
evaluate more closely and arrange meetings with them. Here are
five key questions to ask during the discussion:
1. Is your staffing firm well established in the accountingand finance industry?
2. Does your firm have a proven history of success andstability?
3. How are job candidates selected and evaluated?
4. Are references available from clients who’ve used yourservices?
5. Does your staffing service offer a satisfaction guarantee?
This article is provided courtesy of Robert Half, parent company ofAccountemps, Robert Half Finance & Accounting and Robert HalfManagement Resources.Robert Half is the world’s first and largestspecialized staffing firm placing accounting and finance professionals ona temporary, full-time and project basis. Follow Robert Half on Twitter attwitter.com/roberthalf.
ALPFA
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ALPFA will offer numerous workshops designed forprofessionals and students. Workshops are presented byrepresentatives from Fortune 500 companies. ContinuedProfessional Education (CPE) credit is available for allprofessional workshops.
1 PROFESSIONAL DEVELOPMENT
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3 NETWORKING LUNCHEONSThree powerful luncheons during the convention: Scholarship Luncheonhonoring our scholarship winners, The Leadership Luncheon featuring industryexecutives in a panel discussion and the Women of ALPFA luncheon thatrecognizes our Latina leaders.
The ALPFA Annual Convention offers a unique experience by providing a forum for professionals andstudents to learn, network, reconnect and continue to grow the ALPFA family. This 5-day event offers several
opportunities to expand your knowledge and sharpen those skills necessary in becoming leaders.
TOP 10Reasons to Attend
CAREER FAIR/ UNIVERSITY EXPOThe morning kicks off with a continental breakfast to getyou ready to meet and greet nearly 100 sponsoringcompanies. Learn about career and MBA opportunities,or just expand your network!
ALPFA
ALPFA IMPACT 13
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6 EXCITING EVENTS!
Get a different view of our sponsors, as they showcase the products and services that can help you save money, update yourtechnology, or look better. NEW!This year, we are kicking off the Product Pavilion with the Latino Consumer Insights Panel featuringexecutive leaders in a wide range of industries. Find out about the strategies companies are using to drive product development,customer loyalty and profits.
7 PRODUCT PAVILLION
8 ALPFA’s GOT TALENT
The 2013 WOA program is designed to provide our Latina membership with professional development sessions and networkingopportunities where they can learn more about effective leadership through influence, and incorporate influencing techniques in theirprofessional and personal interactions.
5 WOMEN OF ALPFA: Advancing Latina Leaders through the Power of Influence
The convention is a great time to seethe ALPFA familia at its best – Manyhave made lifelong friendships withmembers from all over the U.S.
SOCIAL EVENTSLast year’s talent show was a greatsuccess so we are continuing to showcasethe Latino culture through music, song,dance and creative expression.
VISIT OUR NATION’S CAPITALJoin ALPFA in Washington D.C. – a city of scenic American history. As you attend theConvention make sure to take in what our nation’s capital city has to offer and make thethe most of your visit.
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ALPFA 2013 NATIONAL RAFFLEThe winning ticket could score you a brand new 2014Mercedes-Benz! 2nd Prize: Disneyland Four, 1-dayPark Hopper Tickets plus 2 night accommodations ateither Park. 3rd Prize: Marriott, 2 night stay at the JWMarriott Desert Springs plus $100 Marriott gift card.
Karaoke Kick Off ReceptionWe’re bringing back the microphones and energy from Vegas tokick-off the 41st Annual Convention! You’ll have plenty of time tonetwork and get a head start to maximizing your conventionexperience. PLUS- the shining star of the evening will beinvited to enter the ALPFA’s Got Talent Competition!
ALPFA Gala AwardsCome dressed to impress and join us as we honor the NationalAward winners and who knows, you might be a winner too if you’reholding the winning raffle ticket to a Mercedes-Benz and get calledLIVE at the dinner! The grand finale will be a sneak peek to what’sin store for next year so prepare yourself for a memorable evening!
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Welcome Reception: Red, White, & BlingJoin us at the Welcome Reception at the ALPFA Annual Convention as we play tribute to our nation’s colors with a twist! You can wearred, or you can wear white, but style and bling is the theme for the night! And if you were lucky enough to be at last year’s gala, don’tforget to bring your red ticket that was given out-it could be your ticket to China!
*Models shown as illustration only.
ALPFA
ALPFA IMPACT 15
2013 ALPFA Convention • August 3-7
SCHEDULE AT - A - GLANCE
*Black tie event – tuxedos optional for students. **By invitation only.
Gaylord National Resort & Convention Center201 Waterfront Street
National Harbor, MD 20745(301) 965-2000
For the latest information, visit us at:convention.alpfa.org
Monday, August 5, 2013
7:00AM – 6:00PM Registration
7:30AM – 9:30AM ALPFA Power Breakfast**
8:00 AM – 4:00PM ALPFA KPMG Case Study Competition**
8:00AM – 12:00PM Latino Consumer Insights Panel and
Product Pavilion
9:00AM – 5:00PM Professional & Student Workshops
12:30PM – 2:30PM ALPFA Scholarship Luncheon
3:00PM – 4:30PM ALPFA Veteran Panel
6:00PM – 11:00PM Private Sponsor Receptions**
Tuesday, August 6, 2013
7:00AM – 6:00PM Registration
7:00AM – 8:30AM Lifetime Member Breakfast
7:30AM – 4:00PM Career Fair & University Expo (Closed 12:30-2:30pm)
12:30PM – 2:30PM ALPFA Leadership Luncheon
6:00PM – 7:00PM ALPFA Gala VIP Reception**
6:00PM – 7:00PM ALPFA Gala Reception
7:00PM – 10:00PM ALPFA Awards Gala*
10:00PM – 12:00AM Dancing
Wednesday, August 7, 2013Private ALPFA Meetings
Tuxedo Rentals:
Saturday: 1:00PM – 4:00PM
Sunday – Monday: 10:00AM – 1:00PM
Tuesday: 9:00AM – 1:00PM
Friday, August 2, 20133:00PM – 9:00PM Registration
7:00PM – 9:00PM Karaoke Kick-Off
Saturday, August 3, 2013
7:00AM – 6:00PM Registration
8:00AM – 9:30AM Student Orientation
10:00AM – 4:00PM Professional & Student Workshops
10:30AM – 12:30PM Deloitte Road Show – Student Program
3:00PM – 5:00PM ALPFA Chapter Leaders Reception**
5:00PM – 6:00PM ALPFA Annual Membership Meeting
6:30PM – 8:00PM ALPFA Welcome Reception
8:00PM – 10:00PM Dancing
Sunday, August 4, 2013
7:00AM – 6:00PM Registration
8:00 AM – 4:00PM ALPFA KPMG Case Study Competition**
8:00 AM – 5:00PM Professional & Student Workshops
9:00AM – 12:00PM Women of ALPFA Workshops
12:30PM – 2:30PM Women of ALPFA Luncheon
3:00PM – 4:30PM Women of ALPFA Panel Sessions
3:00PM – 5:30PM ALPFA Ernst & Young Student Leadership
Program**
6:00PM – 8:00PM ALPFA Recognition Reception
8:00PM – 9:30PM ALPFA’s Got Talent
9:30PM – 11:00PM Dancing
ALPFA
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Dora Maria AbreuJoe AcostaRosalin AcostaLindy AgronZoraya AguilarEgill AgustssonMaria AlanizEloisa AlfonsoScott AllenSylvia AlmanzaGreg AlmiedaFernando AlonsoEdgar AlvaradoAlicia AlvarezFerdinand AlvaroCarlos AmargosAlitza AraizaEsperanza AranaSandra ArestiTeresa ArnoldRaymond ArroyoM. Carolina AvellanedaBilly AyalaManuel AzuaraDiego BacaAna BaldeonPatricia BallesterosAndres BaquerizoRoosevelt C BarrosDolores BautistaMarcela BautistaDomingo BelliardMilca BeltreMoroni Bento RodriguesVioleta Bermudez-PardoAlfonso BernonKathryn BirkheadAndrew BoccioPatricia BoshuizenAllen BostonKen BouyerMarletta BoydHolger BrionesMichael BrodskyAdriana BurnettBrigette BustosJorge CaballeroYesenia CabreraJacqueline CaceresCarlos CalderonEugene CampbellFabio CamposJose CamposGloria CanoNora Cano Tijerina
Jose CanteroMichael CardenasSantiago CarmonaChristopher CaryKaren CasaMaria Castanon-MoatsAlfredo CeperoRick CerdaVincent ChapaAmanda ChavezKarina ChavezJonathan CifuentesKevin CifuentesIsalys ClaudioValerie ColimonYovani Colon GerenaLissette ContesMaria Contreras-SweetAntonio CoronaSusana CoronaAndreas CoumidesJoanna CoutoJovan CruzJuan CruzRoger CudeJavier CuellarNadya CuetoAnthony CurtisJoneil CustodioMarcos CuzcoAdam D'AngeloGeorge de CervantesSergio De la FeGabriel de la RosaBradley DeckertPaul DeJesusMaribel DeLaRosaDavid G. DelgadoAlberto DentSybil L DesanglesFernando DiazStefanie DiazMaria Diaz VelazquezElizabeth DiepMargaret DillonLinda DoubravaBill DriscollJohn DudleyIngrid EcksteinElena EinsteinAlejandro EscalanteLupita EspinozaManny EspinozaBrian EstizPaul Estrada
Luis J. FabianiGene FalconGeorge FamalettPablo FedericoJoseph FernandezManuel FernandezRoseana FernandezGary FerrierAlberto FloresGreg FloresJulio FloresPaola FloresCarriea FlowersMelvin FlowersTerry FollmerErby L. Foster Jr.Brett FriedmanIsaac GaonaBenjamin GarciaBernardo GarciaCatherine GarciaDaniel GarciaFrances GarciaJose GarciaMarisa GarciaMichael GarciaRafael GarciaRay R. GarciaRoberto GarciaSean GarciaVictor GarciaYvonne GarciaZulema GarciaAlejandro Garcia-AmayaEduardo Garza MoraTanya GarzonMuhammad GiganiSwapna GiganiElana GivensHubert GloverPedro GoitiaClaudia GomezSolskin Gomez-KroghGustavo GonzalesVictor GonzalesAnita GonzalezRay GonzalezSteven GonzalezYaneth GonzalezPhyllis Griego KellerMichael GriffithCamilo GuerraLuis GuerreroManuel GuerreroStacey Guillen
Danerys GutierrezJulio GuzmanLorraine GuzmanLuis Guzman-BarronLori HammondDavid HarrisonTaylor HawesJohn HernandezJose HernandezRobert HernandezConrad HerreraMayra HerreraMarcos HidalgoAngel HinojosaBavan HollowayPaul HoraceRafael HurtadoPablo IsmaelCynthia IzzoFelix JimenezFernando JimenezGerman JimenezMabel JimenezPeter JimenezJuan Roberto JobNatasha JohnsonKimberly JonesLetyushka JuanLeyla Kafie GaliciaMatt KapszukiewiczChris KlecknerDavid KopschPaola KorlaskeJoseph KosinskiEugene KublanovDennis LangwellJames LascanoSharon LassarLisandra LassenNathalie LaureanoWayne LeeMargarita Maria LenkGraciela LondonoSuzette LongfellowAscension LopezHelen LopezHelio LopezJackie LopezLuis LopezMaria LopezTracie LopezCesar LostaunauJavier LuevanoChristopher LuiDianne Lystlund
Pablo MachadoLeRoy MaciasSampheas MakOscar MalcolmDominic MaldonadoJanet MaldonadoSonia ManzurJill MaradiagaCamille MarcosRobert MarquezViola MarshallAdan MartinezAmber MartinezElizabeth MartinezEric MartinezJuan MartinezLaura MartinezLuis Pedro MartinezRoxanne MartinezMartha MaughMalik McCluskeyCherrie McCoyAdriana McKinnisAric McKinnisGualberto MedinaDiva MejiasJoe MellaJames MelucciSergio MenachoSteven MendezLucia MendozaZenaida MendozaBruce MillsLouis MiramontesKaplan MobrayNiloufar MolaviNancy MolinaArianna MonserratFaustino MonteroDenisse MontoyaHenry MontoyaEdgar MoralesJuan Carlos MoralesAngel Morales LebronRicardo MorenoElizabeth MossadManuel MunguiaJohn MurilloCarolyn MurrayIleana MusaHelena NanceJosue NapaMark NashRamon NavarroDiana Navas
ALPFA would like to acknowledge its lifetime members. Thank you for your continued support!
ALPFALifetime Members
ALPFA
ALPFA IMPACT 17
Linh NguyenSusana NolesRadhames NovaElvia NovakAnita NunezAvec O'BrienManuel OcasioHelen OduberOscar OliverosVictor OlmosGloria OlveraRichard OrellanaCarlos OrozcoAdam OrtegaDavid OrtegaGabriela OrtigoniFelicia OrtizNerelys OrtizCarlos OteroJoe PachecoGabriela ParcellaIvan PaulinoAlfred PegueroJess B. PenillaAlexander PerdomoCarlos PerezDiana PerezElizabeth PerezGenaro PerezHector PerezHector PerezLynnette Perez-Santos
Valerie PeytonGineth PinedaRudy PittalugaEmanuel PleitezRaquel PolancoMarco PulidoFelipe QuezadaPhil QuezadaMiguel Quezada-CardenasMarcel QuirogaEdgar QuirozZoyla RabieAdriana RamirezBen RamirezJovani RamirezJuan RamirezCynthia RamosBeatriz RangelPamela Ravare-BrowneMaurice RedheadGina RengifoJavier ReyesManuel E. ReynaS. Miguel ReynaMerlix ReynoldsToni RiccardiAndrea RickerJaime RiescheAraceli RiosNisaini RiveraShanina RiveraSheila Rivera-Fathallah
Robert RiversWilliam RobalinoDomingo RodriguezErika RodriguezFrank RodriguezGabriel RodriguezHerman RodriguezIsabelle RodriguezJanet RodriguezMarcos RodriguezMario RodriguezPete RodriguezRobert RodriguezSteve RodriguezTiffany RodriguezWilfredo RodriguezAlberto RojasDanny RojasJane RojasAdriana Rojas GarzonEmily RollinsAidamaris RoviraHabibe RubioDenis RudderMaritza RudisilCindy SaadClaudia SachsBrian SalazarMichael SalazarRay SalazarLeonard SanchezLoretta Sanchez
Maritza SanchezCarol Sanchez-NovakGeorge SandovalJan Pierre SantiagoMaria SantiagoMichael ScannellLouis SchioppoDamaris SchneiderMaria SessionsMark SessionsMark SettlesTommy ShiScott ShipperMichael SilvaAriana SimmonsChris SimmonsWalter Smith Alfredo SuarezOscar SuarezSuri SurinderMara TalanF. Javier TaranoffMike ThibeaultAllen ThomasEduardo TobonAna TolentinoRicky TompkinsEmily TorresManuel TorresNassar TorresTheresa TorresJefrey Triana
Zameer UpadhyaJacqueline ValdezMaria ValentinRobert VallejoVanessa VargasGilbert VasquezCecilia VelazquezHenry VenturaRosemarie VergaraMaria VillaLuis VillafanaDaniel VillaoWalter VillelaDennis VillonAndrew WallaceDouglas WaltersAlejandro WashingtonLydia WashingtonIvan WatanabeRoy WeathersDiane WebsterJoseph WehleMaria WehleSteve WhaleyChristopher WilliamsJason WindscheffelDaniel YipMaria YipJohn ZamoraNebojsa ZlaticEuclid Zurbaran
Product Pavilion featuring the Latino Consumer Insights Panel2013 ALPFA Convention at Gaylord National in DC
Monday, August 5, 2013 • 8:00AM – 12:00PMLead Sponsor
Participating CompaniesAllStateBank of AmericaCargillCIACloroxConagraDellJohnson & JohnsonKaiser PermanenteKoch IndustriesLiberty Mutual InsuranceMacy's Inc
McDonald'sMercedesMetlifeMicrosoftMorgan StanleyNorthwestern MutualOppsPlacePNC FinancialSirius XM Radio Sovereign SatanderWalmartThe Walt Disney Co.
NEW! This year, we are kicking off the Product Pavilion with the Latino Consumer Insights Panel featuring executive leaders in a widerange of industries. Find out about the strategies companies are using to drive product development, customer loyalty and profits.
ALPFA
ALPFA IMPACT 19
Helpful Info
Hotel AccommodationsGaylord National Resort & Convention Center201 Waterfront StreetNational Harbor, MD 20745(301) 965-2000
Room Rates$220 – Standard$250 – Atrium View*Note: Per hotel policy, there must be at least one person 18 years orolder in each guest room. You may be asked for ID upon check-in.
Cancellation / No Show PolicyA reservation may be canceled without penalty up to seventy-two(72) hours prior to your arrival date.
Online Reservations: https://resweb.passkey.com/Resweb.do?mode=welcome_ei_new&eventID=10434034
Calling Direct: 1-877-491-0468You MUST mention that you are attending the ALPFA Convention at thetime you make your reservation to receive the special ALPFA room rate.
Student PromoGaylord Hotel Reservations are open to students via promo code
STU2013, which will allow students to have 4 students per room without
incurring additional charges for max room capacity.
Tuxedo RentalsThank you for choosing Lustre Formal Wear to rent your tuxedo. Wehave been in business for more than 30 years and are proud to be apart of this year’s ALPFA Awards Gala.
Tuxedo ordering can be done by submitting a “Tuxedo Size Form” inadvance to Lustre Formal Wear, or by placing an order onsite at theGaylord National Resort and Convention Center August 3rd-5th.
Please review the following information and follow the necessarysteps to place your order. We will also be on site to hand out andplace orders. You will also return your orders on site after the Gala.
Order ahead of time using the “Tuxedo size form"Fill out the “Lusre Tuxedo Size Form” athttp://alpfa.org/_data/global/resources/live/Tuxedo-Size-Form.pdfand email it to [email protected]. You may also print theform out and fax it to 202-546-1565.
Order deadline: please complete the order by July 15th, 2013. Thisensures you have the exact style from our inventory.
Basic/Brand: Erik LawrencePrice: $99.95Package: Jacket, pants, shirt, tie or bow tie, cummerbund, cuff links.
Basic/Brand: Joseph AbboudPrice: $150Package: Jacket, pant, shirt, tie or bow tie, cummerbund, cuff links,vest (if 3 piece).
Additional Information and Details?Please contact the store manager Brian at (571) 233-4281. If Brian can not be reached, please [email protected].
Visit LUSTRE at:www.lustreformalwear.com
Ground TransportationGaylord National is just a 15-minute drive from Reagan NationalAirport and within a 45-minute drive from Dulles andBaltimore/Washington International Airports. Shuttle service andcar service are available from all airports to the hotel.
Washington, DC Airport Shuttle CompaniesSuperShuttle 1-800-660-8000ExecuCar 1-301-965-2080
Airport DistanceReagan National (DCA) 12 milesDulles International Airport (IAD) 35 milesBaltimore/Washington Airport (BWI) 40 miles
Airfare InformationAirfare discounts have also been secured with American Airlines and United;
see below on instructions detailing how to take advantage of these discounts.
is offering a special 2%-13% Discount! Go online at www.united.com
and upon review of flight schedules and air fares input ZQCU477592 in the
Offer Code Box. You may also contact United Meetings reservations at 1-800-
426-1122 or contact your professional travel agency and provide the following
Z Code ZQCU and Agreement Code 477592. Valid: 7/30/2013 to 8/10/2013.
is offering a special 5% Discount! It’s simple! After you haveselected your flights under the “Enter Passenger Details” tab.www.aa.com. Valid: 8/2/2013 to 8/7/2013
1. Go to aa.com
2. In the“Promotion Code” field, enter in the Authorization number 6883BW
3. In the “Business ExtrAA Number” field enter 775923. This discount is valid
for travel August 2 – 7, 2013 to DCA-BWI/DCA/IAD.
You may also call 800-433-1790 to book via the telephone. Pleasenote that there is a Reservations Service Charge for all ticketsissued via the phone.
ALPFA
ALPFA IMPACT 21
You’ll want to arrive early as we’ll behanding out an ALPFA exclusive!
ALPFA
ALPFA IMPACT 23
Sunday, August 4 • 8PM – 9:30PM
The shining star of the evening will be invited to enter the ALPFA’s Got Talent Competition!
ALPFA IMPACT 25
PROFESSIONAL IMPACT ALPFA
“Developing Latino Leaders to Grow Consumer Markets”. Can increased participation from
Latinos at all levels yield greater than projected buying power results? ALPFA LA’s Leadership Summit
was designed to address that question, understand Latino’s position in today’s economy, and explore ways
to increase influence and buying power.
Five-time Emmy Award winning journalist and
entrepreneur, Giselle Fernandez, masterfully
orchestrated a genuine discussion that challenged
attendees to accelerate change. “Latinos are like a
Ferrari with grandma at the wheel”, she said. “If we
want real change then we must put the pedal to the
metal”. Fernando Hernandez of Microsoft offered
structured advice to promote change based on his senior level experience. While Orson Aguilar from
Greenling Instiute added colorful commentary regarding the anemic state of diversity at major
corporations, and Andy Ortiz of Warner Bros., reminded the audience that promoting the value of
education to youth is critical. Joseph Sanberg of Aspiration Asset Management commented that “Wall
Street is dead”, nudging the crowd to look beyond
traditional paths to wealth creation, and Emilio Rivera
representing Johnson & Johnson closed with a powerful statement “leave no Latino behind!”
Most will agree that program content was moving. In fact Irving Pacheco 28th District Representative,
was on hand to present the Chapter with a certificate of recognition on behalf of Senator Ted
Lieu’s office.
ALPFA LA thanks event Sponsors Johnson & Johnson, Microsoft and partners Aspiration Asset
Managers, Greenling Institute, Warner Bros., NAF, Centro for Latino Literacy, Adelante Mujer Latina.
Los Angeles Chapter Leadership Summit
“Last night's event was wonderful, and avery successful combination of edge,insight and networking. I really enjoyed it,as did the folks I spoke with.”
– Paco Flores
“The Panel was great and the KeynoteSpeaker and Panel Moderator GiselleFernandez was very dynamic andthought-provoking…I am proud to beassociated with ALPFA LA Chapter.Amazing Job!”
– Nelson Peralta
Photos by: Mike Sudo Photography http://msweddingphoto.com 213-505-4908
ALPFA IMPACT 27
PROFESSIONAL IMPACT ALPFA
ALPFA Chicago partnered with Benedictine University to sponsor the chapter’s first ever veterans event – Navigating Veterans’ Benefits. The event
invited veterans and spouses, to navigate the complexities of obtaining the benefits earned by serving our country. The event was hosted at Krasa
Student Center on the campus of Benedictine University.
Over 100 attendees looking for a job, considering going to school on a military grant, taking out a home loan, or needing to apply for health care
benefits received guidance on how to get started and get through all the paperwork to participate in the program. The Illinois Department of
Veterans Affairs, state and local veteran resource providers and service organizations, benefit enrollment counselors and lenders were all present to
answer questions. Special guests of this event also included Pamela Ravere Brown, Chief Operating Officer ALPFA National.
Keynote speaker, Wesley Yi, Veteran Services Officer, Illinois Department of Veterans Affairs, shed light on the most frequently asked questions about
veterans’ benefits such as:
• Disability and health coverage
• Eligibility and entitlement for loans
• Post 9/11 G.I. Bill, Montgomery G.I. Bill and the Illinois Veterans’ Grant
“Filing for military benefits can be complicated and proper
guidance can be very helpful. Veterans easily may overlook
important entitled incentives”, said Linda Alberty, associate
director of educational partnerships at Benedictine University.
“By providing this event, we are hoping those veterans who
attended, left with a sense of empowerment, appreciation for their service to their country, and with an increased awareness about the tremendous
resources available to them, such as ALPFA Chicago.”
Following the event, participants were invited to stay for a “Post-event social,” at the on-campus bar and grill, sponsored by USAA, providing a relaxing
point for individuals to network.
“This is only the beginning for the ALPFA Chicago Chapter”, said Henry R Montoya, Veteran Initiative Lead of ALPFA Chicago Chapter. “Like many
successful professionals, we will create partnerships, develop relationships, and improve our processes along the way, to better serve our Veterans
transition into Corporate America, and continue to be there, throughout their careers.”
The ALPFA Chicago Chapter’s provides opportunities to further enhance technical and soft skills in cultural events, philanthropy and professional
development. The ALPFA Veterans’ Initiative is a new effort to fulfill the need of Latino veterans that want to become business professionals.
.
Chicago Chapter Helps Veterans Navigate Post-Military Life.
Veterans can take advantage of a FREE one year membership to ALPFA. In the Chicago Chapter, all you have to do is email us at [email protected] tolet us know you are interested. The National contact is [email protected].
“It is about engaging, motivating and being the support network of these menand women, those that served us. Now, it is our turn to serve them.”
– Orley Pacheco, Managing Director of Military2Career.com
ALPFA IMPACT 29
PROFESSIONAL IMPACT ALPFA
This was my first ALPFA Gala and it was impressive. From the “Student of the Year” to the
Keynote speaker to the Hyatt’s chefs, it was all about people….how we help each other and
how we help ourselves to become leaders; how we are a community; and, in truth a big family.
Laura Sotelo, the “Student of the Year” was composed beyond her years. Laura helps herself
by devoting time and energy to the causes that give meaning to her life. Laura’s values resonate
in all leaders and can be summed up in one word: passion. Be passionate about what you do as
a student, career professional and in your personal life.
Our keynote, Daniel Da Silva of Boeing, illustrated how innovation in aviation turned the tide in
2 world wars, got us to the moon, and is starting to lighten our carbon footprint. To advance
our innovation trajectory our business partners need to reach out to our next generation of
nascent leaders. We must partner together to create and sustain multicultural organizations to
cultivate global thinking and perspectives that drive innovation. Whether incremental or game-
changing, innovation is the key to maintaining relevancy and delivering products and services that
add value to our lives. The business partnership with ALPFA can propel the innovation trajectory
by developing, hiring, and retaining top talent.
Diversity and inclusion in our institutions of higher learning and in the workplace are keys to
success. I witness that every day at Boeing. The Gala made it evident that all the sponsor
partners live the same values. Even the Hyatt leveraged diversity and inclusion by adapting their
kitchen to prepare the unique “Sabor de Venezuela.”
In closing, the willingness to assure that we move forward and cement our regional ALPFA and Business Partnership truly came to life in the auction
of the ALPFA Lifetime membership. The match by Boeing, Microsoft, PWC, Deloitte, Ernst & Young and KPMG to raise funds for students to attend
the ALPFA convention was dazzling!
Seattle Chapter Holds 8th Annual Gala Eventby Lily Carrasco, Manager, SSG Business Tools, The Boeing Company
ALPFA IMPACT 31
PROFESSIONAL IMPACT ALPFA
On March 21, 2013, three of the country’s leading financial institutions gathered in at the Disneyland Resort’s Grand Californian Hotel in Anaheim,
CA as presenters for ALPFA Orange County’s first annual Financial Industry Summit presented in partnership with Capstone Partners, PIMCO and
Goldman Sachs. The summit brought together leading industry executives to discuss the economy, investment strategy, career opportunities and to
share their wisdom regarding career growth. “The financial summit is a great opportunity for ALPFA members to hear from industry experts and
learn more about the financial services industry,” said Cheryl Natoli, Moderator.
Keynote speaker John Natoli, General Manager of Capstone Partners, started the event by underscoring the pressing need for diverse and driven
talent within the personal finance industry. John further described the qualities he has witnessed in successful financial professionals and how
organizations such as ALPFA are a critical pipeline for companies eager to discover top Latino talent.
Roger Nieves, Executive Vice President and Head of the Due Diligence Group for Pacific Investment Management Company (“PIMCO”), shared
insights into the company’s Secular Outlook Series from both domestic and international perspectives. Fellow panelist Alexander Ashwal – Vice
President at Goldman Sachs – used anecdotes from his personal investment portfolio to stress the importance of diversification of asset classes and
risk management. Capstone Partners’ seasoned Financial Services Professional, Everett Echavez, related his experiences in helping families and
business owners build, protect and preserve their assets by developing strong investment strategies. Altogether, the panel had a positive outlook for
the US economy noting its many strengths and advising the audience to keep a wary eye on the challenges that lie ahead.
As part of the closing, Josue D. Dominguez
addressed summit participants by reflecting on his
successful term as President of the Orange County
chapter of ALPFA and delivering words of
encouragement to the incoming chapter President
and board, in addition to chapter members.
About ALPFA Orange County: With over 600 members, including 21 board members and five student chapters, the Orange County Chapter
of ALPFA is the tenth largest chapter nationally. Renowned for its innovative and partner-driven approach, ALPFA Orange County is poised to soon
become a breakthrough leading chapter and a hub for top Latino talent. ALPFA Orange County will host the 2014 West Region Student Symposium
organized by ALPFA National. Be sure to visit them online at: http://orangecounty.alpfa.org
Orange County Chapter First Annual Financial Industry Summitby Josue Dominguez, Director of Corporate Development
“The Chapter will continue to “build Latino business leaders and connect them to America’smost prestigious companies” under the new President, Claudia Quintana’s term.”
– Josue Dominguez, Director of Corporate Development
ALPFA IMPACT 33
PROFESSIONAL IMPACT ALPFA
The 7th Annual Leadership Summit organized by the ALPFA New
Jersey chapter was a huge success. It was an event that motivated
students and professionals to seek out their individual career path.
The event started with a brief career discussion by Fabricio Schettini
who is a VP of Latin America Finance operation at Johnson & Johnson.
Fabricio commented on details of his career and how it led to many
opportunities working from Miami to Paris and now currently at the
headquarters of Johnson and Johnson, New Brunswick New Jersey.
The event provided multiple workshops which allowed students to
hear from companies such New York Life Insurance company’s John
Baier who is a manager partner. John discussed some of the chapters
in his life and what were his main activities that lead to his success and
highlights of his career. The workshops informed students of real live
accounting and business environments.
Following the workshop there was a social hour were many students
commented on how these workshops were a great place to network
and build professional relationships. The take away of the night was
that the event provided a classy business environment and also
permitted students the opportunity to reach out to career
representatives in highly regarded companies such as Johnson &
Johnson. By the end of the night, student members, sponsors and
guests felt inspired and recharged.
New Jersey Chapter Presents 7th Annual Leadership Summit
ALPFA IMPACT 35
PROFESSIONAL IMPACT ALPFA
The annual ALPFA Baruch Business Banquet concluded a stellar year for the student chapter which featured two case studies, several marquee
events, and initiatives to break membership and convention participation records. Banquet keynote speaker Manny Espinoza, ALPFA National
CEO, provided valuable insight on what it takes to successfully evolve into a professional and what makes a leader. Three key components to
make an effective transition are: to speak well and with purpose, be prepared and ready so that you can compete in the fast pace of the business
world and to standout by not only having book knowledge but also having the ‘extra’. The ’extra ‘ was referenced as having the experience of
working on a team, managing and developing people, pitching new ideas and initiatives, fostering buy-in, and maintaining relationships with key
stakeholders, as well as possessing the attributes of being affable and interesting. In essence, become a leader. He described an effective leader
as someone who is not afraid to make decisions, makes things happen, cares about people, thanks and acknowledges the hard work of others,
has an opinion, steps up in times of crisis, and is a visionary.
After the keynote speech, awards and recognitions were giving to ALPFA Baruch student leaders who have performed above and beyond this
year as well as corporate sponsors - Abbott Laboratories, KPMG and Morgan Stanley, who have been long time supporters of the chapter.
Bernardo Vasquez, manager of IT Risk, Compliance and Privacy at J. Crew, was this year’s interactive speaker. Mr. Vasquez ‘taught’ the
audience Spanish via his acronym COMER.
C- Create; always be thinking of new ways of approaching your work
O- Optimize; effectively use your time and increase your knowledge
M- Master your marketing; control your branding and reputation
E- Excel; attain a purpose and strive for excellence
R- Rinse and Repeat; find a philosophy that resonates with you and make it your own
The chapter’s hard work was recognized via two nominations from their college for their events of which they won the Best Professional Event award.
New York Chapter’s Annual ALPFA Baruch Business Banquet
METLIFE ALPFA
Retirement Income Planning by MetLife
Courtesy of Edwin Gaksin, MBA, MetLife Financial Group of the Mid-Atlantic
When it comes to retirement planning, individuals need both a map and directions, along with professional advice to help them on their journey.
Whether you are already saving for retirement but have been impacted by the market swings in the last few years, or you haven’t yet started
preparing, taking a few small steps now toward creating a reliable income stream in retirement can lead to large rewards in the future.
Consider the following simple suggestions:
Save, save and save Start off with the basic principle of money management saving. Make every effort to save the maximum allowed by your defined contribution
plans-that is, i.e. 401(k)s or 403(b)s. And, be sure to at least set aside enough to get the employer matching contribution. If you're already making
the maximum contribution, consider funding an individual IRA. If you change jobs, don't forget to take your retirement money. In some cases, as in
401(k)s, you may be allowed to roll the contributions over into your new plan or into a traditional IRA.
Take steps to create reliable income There is no magic number, but 60 percent of pre-retirement income before tax is a good starting point for
income to cover essential expenses in retirement. Social Security and pensions are great sources of
dependable income, but most people will need more stable, lifelong income.
Have liquidity AND growth
Having cash on hand for the unexpected is smart. There could be an unexpected expense, such
as a health need, a job loss or a change to your income - perhaps from an earlier-than-
planned retirement date. Keep in mind, too much cash in the bank earning little interest
can be detrimental to your retirement savings.
Know what you want your retirement to look like
Greater visibility and exposure was the main objective here.With the
Many of us know that we may need to work longer in order to save for
retirement. Figuring out what you may want you retirement to look like, will
also help you take the steps necessary to get there.
To learn more about how to prepare forretirement by creating reliable income, inaddition to other personal finance topics,join us at the ALPFA National Conventionduring our financial workshop on Monday,August 5 starting promptly at 3:00 p.m.
MetLife, its agents and representatives may not give legal or taxadvice. Metropolitan Life Insurance Company (MLIC), New York, NY10166. Securities products offered by MetLife Securities, Inc.(MSI)(member FINRA/SIPC).1095 Avenue of the America’s, NewYork, NY 10036. MLIC and MSI are MetLife Companies.
ALPFA IMPACT 39
40 ALPFA IMPACT
More than 400 women and men attended ALPFA Boston’s 7th Annual Latina Summit
“Advancing Latina Leaders through the Power of Influence” on May 15, 2013 at the Federal
Reserve Bank of Boston.
The summit aimed to provide tools to enable Latinas to reach the higher echelons of their
organizations through an engaging program of speakers and concurrent breakout sessions. In
addition, Aixa Beauchamp was recognized as this year’s Women of ALPFA’s Excellence in the
Community award recipient. This award recognized Aixa for her outstanding work in the
Latino community.
Sandra Guzman, author of the New Latina Bible: The modern Latina’s guide to love, spirituality,
family and la vida; began the program as its keynote speaker and empowered women with her
“Ten Commandments” to follow for a successful and plentiful life. Attendees were able to
ask Sandra questions about her career and perspective on Latinas in the workplace.
Attendees then enjoyed one of three concurrent breakout sessions: Communicating with
Influence, Embracing Innovation for Organizational and Professional Growth and Navigating the
Professional Landscape – From scholar to Power Player. Each session comprised of three or more
professional speakers from many of ALPFA Boston’s corporate partners.
“I enjoyed the Communicating with Influence session, and learned a lot from the panelists.
Great job!” stated an attendee. Many others expressed their enthusiasm and gratitude via
ALPFA Boston’s Twitter and Facebook pages. Ruth N. Bramson, CEO of the Girl Scouts of
Eastern Massachusetts, who attended with twenty Girl Scout leaders tweeted “Great celebration of Latinas and their importance to our
community and its future.”
The program was a great success, ending with a networking reception filled with attendees sharing their experiences and meeting other
professionals in the area. This event was possible thanks to the hard work of more than 30 ALPFA Boston volunteers and the support of the
Federal Reserve Bank of Boston for hosting the event and ALPFA Boston’s Lead Partners Liberty Mutual Insurance, State Street Corporation and
The TJX Companies, as well as other chapter corporate partners and event sponsors.
ALPFA Boston’s 7th Annual Latina Summit
WOMEN OF ALPFA
ALPFA IMPACT 41
WOMEN OF ALPFA
The Dallas Fort-Worth chapter held its Women of ALPFA Summit on Saturday, May 11, 2013. This year’s focus was “Advancing Latina Leaders through
the Power of Influence.” Vincent Chapa, President of ALPFA DFW, led the summit by opening with an inspiring message, “GANAS” is what you need
to have to achieve your goals. That’s the differentiator. “Do not let anything get in your way.” He also spoke on the importance of mentorship. He
has had various mentors in his life. The most impactful mentor was his mother, who recently passed away. He closed his message with emphasizing
those sitting at the table have a responsibility to guide others and to Pay it Forward!
Sandra Bermudez, news anchor for Univision, moderated the discussion on mentorship. The three panelist were: Dr. Lora Villarreal, Senior Vice
President and Chief People Officer of ACS State Healthcare, Angelina La Penototiere, Partner at Carrington, Coleman, Sloman & Blumenthal and
Delia Reyes, President and Chief Executive Officer of Reyes Consulting Inc. Their message was IMPACTFUL!
Some important takeaways from the panel discussion were:
• Be passionate and lean in to be part of the conversation.
• Mentorship is following the mentee and bringing the best out of him/her.
• The mentor relationship can be formal or informal.
• Everyone can be a mentor and everyone should be a mentor.
• Networking is relationship building, but you have to have a strategy on how you are going to build that relationship.
• The biggest downfall in networking is not helping each other.
• Serve where your heart is. If you care, you will make time for it. Because you care you will give it your best.
Nina Vaca, Chief Executive Officer of Pinnacle Technical Resources, was the keynote speaker. Her message was invigorating and inspiring. “Be the
silent example. Be crazy great at what you do. Garner respect and admiration for something other than your day job. Earn Respect. You have to
have courage. Jump in and don’t let up. As soon as you do someone will pass you. Lean in to your ambitions!” She focused on Sheryl Sandberg’s
book, ‘Lean In,’ a global revolution to working together to empower greatness within everyone. Nina Vaca emphasized the importance of the global
community committed to encouraging and supporting women leaning in to their ambitions. Nina challenged ALPFA Dallas-Fort Worth chapter to
create a ‘lean in’ circle to start the IMPACTFUL conversation among businesses in the DFW metroplex.
Special thanks to our lead sponsors and supporting partners Met Life, TIAA CREF, Capitol One, New York Life, Dallas Federal Reserve, Crowe
Horwath and Ernst & Young. Thank you Univision 23 Dallas-Fort Worth for helping promote and moderate our event.
Dallas Fort Worth Chapter Host its Women of ALPFA Summit
ALPFA IMPACT 43
WOMEN OF ALPFA
On Friday April 19, 2013, ALPFA Orlando hosted its 5th Annual Women of ALPFA Dinner at the Disney Yacht Club Resort. An audience of 250
business leaders, professionals and students enjoyed an evening of networking and hearing from a truly inspirational woman.
The keynote speaker, Janet Perez Eckles, is an extraordinary woman who challenged the audience’s way of confronting adversity. She is a #1
best-selling author, Radio Host, Life Coach, Master Interpreter, columnist and Christian ministry leader; she is also blind. With grace and humor,
she shared her personal story and strategies for overcoming obstacles and soaring to success. ALPFA Orlando is proud to know that attendees
were profoundly impacted and left feeling inspired and empowered to reach their full potential.
Melissa Hernandez, Director of Constituent
Services at the United States Senate, also shared
a testimonial about the impact of last year’s
Women of ALPFA event on her life. Moved by all
that she experienced at the event, she took action
to pursue her dream of going back to law school.
Today she uses her influence to encourage and
motivate other Latinas to do the same.
The 2013 Women of ALPFA Dinner was a resounding success and would not have been possible without the support of our Host Sponsor, Disney,
and other sponsors, Stetson University, Telemundo Orlando, OUC, New York Life, Microsoft, PNC, Royal Press Marketing Solutions, Charles
Schwab and KQ103FM.
Orlando Chapter hosts outstanding Women of ALPFA Event
“ALPFA is about making connections, and there is no better of a testament to this thanthe ALPFA National Convention. While there, I connected with a ConAgra Foodsemployee, whose recommendation prompted ConAgra’s recruiters to interview me fortheir Enterprise Business Services internship. This summer I will be working with otherEBS interns on a project to improve ConAgra’s delivery of their delicious products totheir customers through supply chain management.”
– Marina Rodriguez, ALPFA UCF
ALPFA Cares – Launch of partnership with HOPE CommUnity Center
Starting this summer, the Orlando Chapter - ALPFA Cares program will officially be partnering with the Youth Program at the HOPE
CommUnity Center in Apopka, FL., a community-based organization which continues to meet the needs of the ever-growing number of farm
workers and immigrant families residing in Central Florida. Eight young ladies from the Center attended the Women of ALPFA event held on
Friday, April 19th where ALPFA Orlando’s partnership plans were officially announced. As part of their VIP status at the event, the girls from
the Center had the opportunity to meet with and speak to the keynote speaker of the evening, Ms Janet Perez Eckles.
ALPFA
44 ALPFA IMPACT
ALPFA IMPACT 45
WOMEN OF ALPFA
On Friday, May 17th, 2013, at the Federal Reserve Bank of Philadelphia, Women of ALPFA hosted the “Art of Latina Leadership” summit with special
keynotes speakers Grace Killelea, CEO & Founder of Half the Sky, Marisa Rivera, President of Mpowerment Works and Randy L. Noel, Owner of
the Noel Insurance & Financial Services Agency.
Grace Killelea was the opening speaker and she captivated the
audience from the start. She spoke about visibility and how it is a
critical factor for succeeding as a leader. “You must be visible and
introduce yourself to others. It is not good enough to show up to a
networking event; you are not networking if no one knows you are
there”, said Grace. She also spoke about the need to “brand yourself”
and let people know who you are and what you are about. The second
speaker, Randy Noel provided a financial strategy for managing and protecting ones assets. He spoke about the importance of women having a
financial plan. The program concluded with Marissa Rivera’s heartfelt speech as she described the “Sheroes”, the women heroes who inspired her,
including a list of prominent women leaders who served as mentors. Marissa spoke about the need for women to set expectations for their roles
as leaders. “Demand more, expect more and get more” said Marissa.
The event concluded with a luncheon where the guests were able to meet the speakers and network. Women of ALPFA is dedicated to continuing
its efforts to provide opportunities that allow women to gain the skills needed to reach their full potential as leaders.
Women of ALPFA would like to thank the event sponsors: Wawa, Federal Reserve Bank of Philadelphia, Boeing, KPMG, Comcast.
Philadelphia Chapter Women of ALPFA, “An Event to be Remembered.”
“You must be visible and introduce yourself to others. It is not goodenough to show up to a networking event; you are not networkingif no one knows you are there”
– Grace Killelea, CEO & Founder of Half the Sky
ALPFA
46 ALPFA IMPACT
ALPFA IMPACT 47
ALPFA National’s final two Regional Student Symposiums culminated this past April in Chicago and Dallas with nearly 200
students in attendance. The Student Symposiums are held each spring in 5 cities throughout the nation, allowing student
chapters in each region to connect with one another while networking with professionals and recruiters, concurrently
benefiting from a day of a leadership panel, educational workshops, keynote speaker, and career fair. Key takeaways for this
year’s symposium student attendees include finding mentors who have a passion for helping students and giving back to the
community, seizing all opportunities provided to you including the chance to break down economic and cultural barriers, and
setting a 10-year planning cycle for yourself.
Whomever you select as your mentor, remember they do not have to necessarily be Latino, but rather someone invested
in sincerely helping you succeed. It can be an individual you’ve worked with professionally, a corporate sponsor who you
worked with closely during an internship or your first full-time position, or even an ALPFA professional who can help you
transition smoothly from a student leader to a successful business leader in your first full-time position out of college.
Be willing to take the next steps as well:
Come to the convention with an open mind and get out of your comfort zone.
You’re surrounded by a culture at ALPFA of people that want to see you succeed
and make the most of the opportunities presented to you. UIC student member
Claudia Martinez, for example, had the opportunity to volunteer at the Regional
Student Symposium in Chicago and was paired with Mario Farfan from PnC Bank.
“Mario shared with me not only his story of how he achieved success, but he also
gave me tips that will help me in my future career,” says Claudia.
Do your research and come prepared with your elevator pitch andresume reviewed in advance. Corporate recruiters are impressed bystudents who show initiative.
Start setting yourself apart today! Have you uploaded your resume to ALPFA’s
Career Center yet? UT-Austin student chapter president Nicholas Molina came
prepared to network at last year’s Regional Student Symposium and admits, “I had
the opportunity to meet a recruiter from Dow Chemical Company. I stayed in touch, and Dow is currently one of the top sponsors for our UT Chapter!”
Become an ALPFA professional yourself so that you can pay it forward!
Student members often transition to professional chapter leadership after they graduate. Natalia Marco, for example, is a former FIU student chapter
leader who now volunteers as the Director of Student Affairs for the Miami Professional Chapter. When asked what motivated her to continue her
involvement, she relished being able to witness the direct impact
ALPFA had on her fellow student members as they evolved from
shy individuals to outgoing young professionals no longer nervous
when speaking publicly at events. Even more important, she now
plays an instrumental role in helping make that happen.
Thank you to all the professional and student members who have
worked with our Student Affairs team throughout the year, and
contributed to the growth of ALPFA as the premiere Latino
professional non-profit organization it is today!
STUDENT IMPACT ALPFA
For spring 2013, please join me in welcoming ournewest student chapters to date:1. Houston: University of St. Thomas
2. Boston: Holy Cross
3. Utah: Brigham Young University
4. Philadelphia: Lehigh University
5. Indianapolis: Notre Dame
6. Tampa: Santa Fe College
7. Boston: UMASS-Lowell
8. Orange County: Chapman University
9. Houston: University of Houston
10. Chicago: Purdue University
Special recognition is also owed to the following student chapterswho exhibited renewed growth among their membership:• Boston: University of Massachusetts-Amherst
• El Paso: University of Texas-El Paso
• New Jersey: Montclair University, Seton Hall
• Orange County: California Polytechnic University-Pomona
Midwestern and Central Region Participating Symposium Sponsors:
Carmen CardenasDirector of Student Affairs
ALPFA
48 ALPFA IMPACT
ALPFA IMPACT 49
STUDENT IMPACT ALPFA
ALPFA hosted one of five Regional Student Symposiums on April 5-6 at the University of Illinois at Chicago (UIC). The Symposium was kicked-off
with a networking reception. Several student leaders, ALPFA Chicago board members and professionals from our participating sponsors gathered
the night before the symposium. The students were able to network in an intimate setting where keynote speaker Angie Ortega, tax professional
from PriceWaterhouseCoopers and former ALPFA student chapter president, spoke about her experience transitioning from a student into a
professional. “When it comes to networking, don’t stick with your friends, go out and meet others,” Ms. Ortega emphasized as she shared tips on
how to become a high-performing business leader.
With attendance of over 80 individuals the Symposium started on
Saturday morning with a networking breakfast followed by panel
discussion. The leadership panel provided further insight as to how
students can develop into the next generation of business leaders,
through both their work experience and through their activities in
the community and about the many challenges of entering the
professional world. The panel brought together leaders in different
areas of professional life from an intern to seasoned professionals with over 15 years of experience. The companies represented on the panel were
Allstate, CIA, Grant Thornton and PriceWaterhouseCoopers. “If you don’t have a plan for yourself, others won’t have a plan for you,” stated Itsamari
Calderon, CIA Senior Manager; as she explained how you need to set career goals for yourself.
“I had had the opportunity to volunteer at the event as a Hospitality Assistant Manager and was paired up with a professional” – Mario Farfan from
PNC Bank. “While greeting attendees which included students, sponsors, and career fair participant, we were able to talk throughout our shift. Mario
shared with me not only his story of how he achieved success; he also gave me tips that will help me in my future career. I appreciated his insights.”
– Claudia Martinez, UIC Student
The Leadership Panel was followed by two sets of
concurrent professional development workshops,
covering topics such as the use of social media to find
career opportunities, how to prepare and invest in
one’s career, and how to create impressive elevator
pitches. The workshops were presented by different
corporate partners including Liberty Mutual, Plante
Moran and Target.
During lunch, Ana Maria Soto, Partner at Success is a Language, gave the keynote speech. Sharing with the student her life story and the lessons she
learned from school, life and travel. She stressed the importance of the need for students to graduate, so that they can be an example for the rest
of the Latinos. She also encouraged the students to help other Latinos get to college and mentor them.
The Regional Student Summit was concluded by a Career Fair that provided both full-time and internship opportunities for the attending participants.
Midwestern Regional Student Summit Contribution by: Maoly Gomez, Lucia Gonzalez and Claudia
“By far the most memorable part of the symposium that I will takeaway is the inspirational talk by Ana Maria Soto. She opened my eyesand inspired me to finish school and contribute to others.”
– Claudia Martinez, UIC Student
“Having the Symposium at our “home” was definitely a great experience. It allowedfor more UIC students to attend and it also gave the student board membersleadership opportunities. We were able to volunteer throughout the event, butsome of us including myself were able to take part in the welcoming remarks.”
– Lucia Gonzalez, LABS/ALPFA UIC Chapter President
ALPFA
50 ALPFA IMPACT
ALPFA IMPACT 51
STUDENT IMPACT ALPFA
ALPFA Dallas hosted one of the Regional Student Symposiums on April 13, at the Doubletree DFW Hotel. The Student Symposium exposes
students to the familial culture ALPFA cherishes, and provides an opportunity for students to learn and grow as professionals at all levels share
their wisdom for success, especially through the insightful panel discussion, networking breakfast and luncheon, and leadership keynotes from
highly experienced professionals.
The Symposium started off with a Student Leader Networking
Reception. The reception for the officers was informative. There
was a great session of networking with each other to share ideas
that we can use at our campus to increase our membership. For
being a new organization getting to know our members is
important to us. Sharing how our ice breakers cleverly help us get
to know each other was useful to other universities. The student
symposium was full of a variety of interesting events. Our morning panel discussion involved ethical issues, which provided real life situations that
may be beneficial as leaders to handle tough situations. Particularly when working in groups with those who input more than others. We will
experience these situations as student leaders as well as in our professional careers. We were able to choose two out of three workshops we
wanted to attend. This kept us interested in the
workshops since we were able to choose the ones
we preferred.
The keynote speaker was the inspiring Honorable
Albert Zapanta, President and CEO of the United
States Mexico Chamber of Commerce. In our
community hearing from someone with prestigious
credentials is rare. We all loved his story about his
heroism and dedication to help others. The experience was life changing and it not only brought our UST members together it also brought us
closer to other ALPFA student chapters.
Central Regional Student SummitContribution by: Alex Almendarez, Priscilla Jimenez and Nicholas Molina
"I have been a member of ALPFA at The University of Texas at Austinfor nearly three years, and I can easily say it has been my bestinvestment thus far!”
– Nicholas Molina, UT-Austin
“My appreciation for the Symposium is continuously heightened by the fantasticopportunities to network with professional chapter leaders and the rising stars ofALPFA’s future—the students investing precious time and capital to earn theircollege degrees, all while expanding their Latino network.”
– Alex Almendarez, Texas A&M
ALPFA
52 ALPFA IMPACT
STUDENT IMPACT
This past April, the newly-formed Arizona State University ALPFA student chapter hosted its first-ever End of The Year banquet, with both members of
ALPFA and the Hispanic Business Students Association in attendance.The End of The Year dinner reception took place at the local ballroom/reception
hall on campus, the University Club. The goals of the event were to introduce our successful students to successful professionals from our ALPFA
chapter partners Vanguard, Deloitte, and State Farm.
Professionals and students arrived at the University Cub to network,
and mingle with the 50 students and professionals in attendance. From
there, attendees moved to diner where the Master of Ceremonies,
Aaron Chavez, introduced each of the firms in attendance and detailed
the night’s events. This was followed by a welcome message by the
chapter President, Anthony Agrait, who emphasized the importance of
collaboration between Latino organizations as well as the successes of
our chapter’s first year in operation.
A few minutes into the meal, each firm present rose to speak of their respective firm’s operations and operations and opportunities for students,
returning to their tables minutes later to continue the evening with our young professionals. After conducting a raffle for everyone in attendance, we
concluded the evening of salsa dancing, an exciting climax to an amazing evening. A fantastic way to close out our first year, we and our corporate partners
are already looking forward to next year’s celebrations.
Arizona State University, First Year Closing Dinner = SuccessContribution by: Aaron Chavez and Anthony Agrait
ALPFA Student Spotlight: Dallas ChapterI am Magda Alvarez, a current junior at Southern Methodist University and a dedicated member of the SMU ALPFA Chapter.
I have served ALPFA for 3 years. I have led as treasurer and have recently been elected Vice President. The right words to
describe how grateful I am to my ALPFA familia will never exist; my experiences, networks, and friendships go beyond what
words can describe. Throughout these past 3 years, I’ve witnessed the impact that SMU ALPFA has had on many students,
and I feel the need to give back to my community. The leadership skills I’ve developed throughout my time in ALPFA have
been incredibly useful. Not only have I helped in directing a chapter of 30 students but I have also been liaison between firms
and companies that have visited our chapter. These relationships have led to great monetary sponsorships for my chapter.
I interned in the Audit Department for the Federal Reserve Bank of Dallas in May 2012. I had the opportunity to meet
influential people – people that are now part of my professional network. As an intern, I participated in various types of
financial and technical audits, along with special assigned District projects where I presented to upper level management.
When my internship concluded I was offered a part-time position as an Associate Auditor. With SMU only a few minutes away from downtown Dallas,
I knew I had to accept such an incredible offer. At the beginning of my internship I knew there were two options: get by and get my job done or go
above and beyond and excel in all my assignments. I went with the latter. I put in all my effort and worked to impress all my managers, even if that meant
staying after hours. Recently, I was awarded the Peer Recognition award and told by management that they had decided in sending me to Audit School
in Minneapolis this coming May.
My future aspirations with the Federal Reserve include becoming CIA certified (Certified Internal Auditor) upon graduation from SMU. I am also applying
for the MDP Program (Management Development Program) at the Bank, and I hope to be an Officer at the conclusion of that two-year rotation. I
acknowledge that it is a very competitive program and extremely rigorous; however, I’ve learned that everything in life that has been demanding and
laborious yields great reward.
Something that I can take from all of this is that anything can be achieved with hard work and a goal. But, my goal does not finish with becoming an
officer. I will consider myself accomplished once I acquire COO of the Federal Reserve Bank of Dallas. Ms. Pamela Ravare Browne, Chief Operating
Officer of ALPFA National, once mentioned that if we follow our dreams and remain determined throughout the process anything can be accomplished.
Magda AlvarezSouthern Methodist
University
ALPFA IMPACT 53
STUDENT IMPACT ALPFA
ALPFA Student Spotlight: Chicago ChapterMy accomplishments within the past year can be attributed to ALPFA and the impact it has had on me, both personally and
professionally. Last year’s convention provided me with the opportunity of a lifetime as I learned to cultivate my professional
skills through the various learning workshops as well as build relationships with companies of interest. Of the many
companies present at the convention, I took a particular interest in Blue Cross Blue Shield of Michigan and after the initial
meeting; I was able to establish a relationship that resulted in the offer of an internship for summer 2013. As with any success
story, nothing is given nor does success transpire overnight. The personal growth made on my end prior to the convention
is a result of my involvement with business organizations on campus and of course, ALPFA.
As a sophomore, I joined LABS (Latino Association of Business Students) at UIC. LABS provided access to the ALPFA
network with the opportunity to attend their hosted events and annual Convention. Throughout the process, I followed
certain principles that guided me towards a successful ALPFA Convention. I learned these through my experiences attending
ALPFA events.
Initiate and Maintain Relations:
Initiate conversations with all individuals at the Convention. Take interest in them and stay connected. Maintain and foster the relationships made
throughout the Convention by being personable and genuine in actions. The power of initial impressions cannot be underestimated. Establishing a solid
relationship with fellow students and business professionals may lead to other opportunities and will at the very least, strengthen the bond. Obtain as
many business cards as possible at the Convention and be sure to send greetings to those individuals occasionally. Taking initiative in this regard shows
genuine interest and can only lead to positive relations. The Convention is an opportunity to connect with individuals from all across the nation and is
a privilege that should not be taken lightly. However, it is just the first phase. Personally, I maintained contact with my future employer throughout the
year by contacting recruiters via phone, e-mail, LinkedIn, and even making personal visits to their offices. My interest in the company spoke for itself
through my actions. The initial impression I made allowed for me to continue building the relationship which culminated in an internship offer from the
company I aspired to work for.
Nail the audition:
Set the goal of securing an interview for an internship or entry-level
position by the end of the Convention. Making a great first impression
with a recruiter can separate one potential applicant from another.
Impress the recruiter with a confident approach and demonstrate
expertise in their industry. Treat each meeting as an “audition”; it may be
as short as a two minute conversation. Be sure to research the prospective companies and show genuine interest. Recruiters know talent and identify
individuals with the ability to contribute effectively to their company. As a recruiter once told me, she looks for those with “star quality”. By establishing
myself through my approach and expertise with the team of Blue Cross Blue Shield of Michigan, I was able to grow the relationship by maintaining contact
throughout the year. Sometimes, it only takes one recruiter to be clapping at the end. “Nail the audition” by following those guidelines.
“You are the company you keep”:
Be surrounded by individuals held in high regard. The individuals I have met through ALPFA continually motivate me to pursue worthy endeavors. Being
surrounded by driven individuals inspired me to take initiative and aspire to be in the position to succeed. Take the lessons learned during the Convention
to heart. Learning about the different perspectives from successful individuals is valuable information for aspiring professionals. Absorb all the knowledge
and be surrounded by those valued individuals in your circle of contacts. The Convention is just the beginning. The relationship thereafter is up to you.
The Convention helped me cultivate a network of individuals that I will maintain contact with for the rest of my professional career. Maximize the value
of the opportunity by immersing in the activities and teachings shared. Make a great
initial impression by “nailing the audition” which may lead to a greater chance at an
internship or full-time position with the desired company. The Convention features
top-notch individuals to relate with and learn from. The career opportunities are
there; just follow these guidelines for a successful Convention!
Marc ButiongUniversity of Illinois-Chicago
“Be surrounded by individuals held in high regard. The individuals Ihave met through ALPFA continually motivate me to pursue worthyendeavors. Being surrounded by driven individuals inspired me totake initiative and aspire to be in the position to succeed.”
“The Convention features top-notch individuals to relatewith and learn from. The career opportunities are there;just follow these guidelines for a successful Convention!”
ALPFA
54 ALPFA IMPACT
GRADUATE RESOURCES
ALPFA’s Graduate Expansion Initiative
From its inception in 2010, ALPFA’s Graduate Expansion Initiative has paved the way to bring awareness to our Professional
and Student Membership of the valuable opportunities available in pursuing a graduate degree. As ALPFA’s COO, I am pleased
to share that this initiative has been incredibly successful with over 2,000 new ALPFA Graduate Student members and a host
of chapter leaders and members returning to pursue their Graduate education. Chapter Presidents from Los Angeles, Puerto
Rico, Twin Cities, Silicon Valley, Delaware and many more have taken the step to pursue an advanced degree.
ALPFA will host our 41st Annual Convention in Washington, DC – August 3rd – 7th at the Gaylord National Resort and
Convention Center. We look forward to welcoming 3,000 attendees and over 100 sponsors and universities. As part of the
convention in DC, ALPFA National is pleased to announce Northwestern Mutual and Brandeis University as the co-sponsors
of ALPFA’s Chapter Leaders Reception. This is an exclusive event held on Saturday August 3, 2013 from (3:00 p.m. – 5:00 p.m.)
for Professional and Student Chapter Officers. Dean Bruce Magid from Brandeis University International Business School will
address the leaders with a keynote address and share information regarding the long-term partnership with ALPFA. Don’t miss this chance to engage with
Senior Executives and Directors from leading Corporations and Academic institutions to network and learn more about Career Advancement.
In addition, we are pleased to welcome our University partners at the Career Fair/University Expo August 6th (7:30 a.m. – 4:00 p.m.). Our list of
Universities and Strategic Partners has grown each year to include some of the finest institutions in the country. Among the list of partnering universities
this year is Brandeis University, Georgetown, Vanderbilt, American Public University, University of Miami, University of Arizona, and Cornell University to
name a few. Our convention attendees will have the opportunity to network and speak directly with University representatives regarding the pursuit of
an advanced degree. Whether you are a career seeker or a career switcher, what an amazing opportunity to receive guidance on graduate preparation,
application processes, admission requirements, and job placement. We look forward to seeing you all at Convention!
Pamela Ravare BrowneALPFA National Chief
Operating Officer
Shining Through Every Part of Your Application Written by: Craig Mayfield, Contributor, OnlineMBA.com
The GMAT is of course only one part of the admissions process. Essays,
interviews, and multimedia requirements must be taken just as seriously as
the test because business schools are looking for well-rounded candidates.
People who have been in the working world can make very valuable
candidates, Weiss says, because “they’ve been leaders, managed many
people, had success nationally and internationally, and bring such a great
perspective to classes,” but those qualities have to shine through every
aspect of the application process.
The majority of applicants to top-tier programs in the country are
academically qualified, so it’s essential that candidates make themselves stand
out. While having a decade or more of work experience can be a positive
quality, it’s not enough on its own. Older candidates have to explain how
they’ve progressed and set themselves apart during their time working.
Veritas Prep coaches its clients on meeting what they call the Four
Dimensions of a Perfect Applicant: leadership, innovation, teamwork, and
maturity. Older candidates should think back on their work experience
and come up with clear ways they’ve demonstrated each of these qualities.
Emphasize them in essays, interviews, and any other application materials.
To get your best qualities down to a concise message, Weiss tells his clients
to work on their “elevator pitch” for business school. Work on crafting a
pitch that’s no longer than 60 seconds. It should include your background,
why you’d like to be in a particular program, why you’d be a good fit for
the program, and what you’d like to do with your degree afterward. If you
can come up with a brief, polished description of what you have to offer,
you’ll have a greater chance of folding it into all parts of your application.
“Admissions officers are looking for progressing responsibilities, strong achievements, and
a high degree of introspection regarding one’s professional experience,” Morgan says. “The
key for candidates with significant work experience will be to highlight those aspects of
their experience that showcase their leadership and teamwork skills and show their strong
achievements every step of the way. Simply listing job duties for every position in the past
10 years will not demonstrate that the candidate has excelled among his or her peers.”
ALPFA IMPACT 55
GRADUATE RESOURCES ALPFA
It’s Time To Connect With Online LearningWritten by: American Public University
Modern students everywhere are increasingly seeking education that incorporates the powerful and flexible benefits of online technology. They want to
learn while working, traveling, or raising a family, and they demand 24–hour access to an accredited institution and the best faculty. Today’s students need
educational solutions that fit their lives. When choosing a university, be informed and ask—is online learning right for me?
Global CommunityStudents in an online setting collaborate with culturally and geographically
diverse peers. Imagine connecting with finance, marketing, management,
human resource professionals and entrepreneurs around the world. Since
many working professionals choose online learning, there tends to be
opportunity to network with established experts working in the field. This
unique advantage can actually enhance the quality of the course discussion
and improve collaboration. It also helps students to develop a global
perspective.
Learn Anytime, AnywhereOnline learning is accessed 24–7 from any location. The convenience is
unmatched compared to classroom learning. If you’re a working
professional or if you have an inconsistent schedule, online education is
available when you’re available. Perhaps you’re someone who learns and
retains information better by studying in the morning or late at night? For
some, this flexibility can actually improve educational performance.
Set Your Own PaceOnline learning is self-paced. It gives you the freedom to balance your
course load with work-life obligations. For example, American Public
University offers 8- and 16-week sessions that start monthly so you can
plan your own schedule versus being tied to a traditional semester system.
AffordabilityOnline learning can be an affordable option. In addition to competitive
tuition rates, students aren’t burdened with overhead costs for room and
board, books, and commuting. In fact, American Public University offers a
book grant at no cost to degree-seeking undergraduates. This can translate
into significant savings without sacrificing academic quality.
Experienced InstructorsQuality online universities draw faculty from a talented pool of
professionals holding top academic credentials. As a result, students have
access to “on the ground” practitioners. These instructors practice what
they teach and provide unparalleled insight into how academics are being
implemented in the field. Students aren’t limited to preset office hours so
they can send questions, communicate online, and receive additional
guidance.
To learn more about quality online learning, visit www.StudyAtAPU.com/ALPFA.
ALPFA
56 ALPFA IMPACT
GRADUATE RESOURCES
Ask Bell Curves?Should I retake the GMAT or GRE?
GMAT and GRE scores are valid for 5
years, and many prospective graduate
students have taken the test more than once. In deciding to take the
test again, however, you should consider a few factors:
Can I score higher? If you don't have the time or desire to do
additional preparation, there's no reason to believe retaking will
improve your score.
Is my score in the "range" for my target schools? Most schools publish
GMAT ranges for accepted candidates. You need to be in or near those
ranges to have a fair chance of admission.
How many times have I taken it previously? There's a big difference
between 1 prior score and 5 prior scores. The more times you've taken
the test, the bigger the need for significant improvement to justify
another sitting.
While every situation is different, you won't hurt yourself by taking the
test again if you put in additional work to improve, if you haven't taken
the test too many times previously, and if you're still striving for a score
that falls in the ranges of your choice schools. The retake bar is higher
for the GMAT than the GRE because the GRE has ScoreSelect, which
allows you to choose which scores schools see.
Q:A:
Johnson Establishes New Scholarship, Partners with Center for Hispanic LeadershipHispanic and Latino Students to Benefit from New, Interactive Training
The Office of Diversity and Inclusion (ODI) at the Samuel Curtis Johnson Graduate School of Management at Cornell University is proud to announce
a new partnership with the Center for Hispanic Leadership (CHL). For both individuals and leading organizations, the CHL serves as a training and
consulting firm working to increases awareness of Hispanic leadership and the unique opportunities that exist to capitalize on emerging trends.
A key component of the partnership, the CHL and its Founder Glenn Llopis have donated a $150,000 scholarship grant for up to 300 of Johnson’s Hispanic
and Latino students. This grant will provide students with access to CHL’s online Hispanic Leadership Academy (HLA). The HLA is an interactive leadership
course leveraging culturally relevant curriculum to develop and empower Hispanic and Latino professionals. According to CHL, the HLA curriculum helps
participants see the potential for their distinct skillset to promote workplace innovation, growth, and expansion.
“We are thrilled to further develop our relationship with the CHL through this partnership, and we thank them for their generous donation,” said Nsombi
Ricketts, senior director of the office of diversity and inclusion. “This opportunity will help build upon ODI’s goals to provide comprehensive training in
diversity, global leadership, and career advancement for our students.”
As participants of the Johnson-branded HLA platform, Johnson’s Hispanic and Latino students will be able to utilize various modules and tools to help
activate and hone the characteristics that make them great leaders. Access to this resource weaves across all of Johnson’s MBA Programs, as students in
both the Executive and Full-Time MBA Programs will be able to benefit from the dynamic content in the HLA.
The Llopis family’s connections to Cornell run deep, as Frank Llopis was the first Hispanic student to graduate from the University with a
Chemical Engineering degree in 1940. Glenn Llopis, who donated the $150,000 gift in his father Frank’s name, served as the 2012 ODI
Diversity Symposium keynote speaker and used the talk to educate audience members about the six skills that enable diversity in business.
To learn more about Johnson’s partnership with the CHL and the new content available to students in the Johnson-branded HLA platform, contact [email protected].
ALPFA IMPACT 57
NEWS LITE ALPFA
Boston Ad Club Names Marcela Aldaz-Matos One ofTop 100 "Women We Admire”
BOSTON – Marcela Aldaz-Matos, Chief Development Officer at
KAS Advisors and National Chair, Women of ALPFA, Strategy
Development Committee, has been named one of the Top 100
“Women We Admire” by the Boston Ad Club at their 2013
Leadership Forum in Boston.
The Ad Club of Boston invited the Boston community to
nominate the 100 Women You Admire. The results were
phenomenal with over 250 individual nominations submitted and
nearly 30,000 additional “admires” cast, according to Kathy Kiely, president of the Ad Club.
These are women from all generations and walks of life who have inspired us. The ‘Women
We Admire’ have broken through the glass ceiling and helped others to follow more easily.
They are women who just get it done -from innovative ideas that build businesses and
burnish brands to powerful initiatives that have the ability to change lives. These women are
the change agents in our world, the next generation of leaders, the women who forged
ahead in male-dominated industries, and they all have stories behind their accomplishments
that will motivate and inspire.
Stefanie Diaz Thibeault is a model of multi-
dimensional success. ALPFA Hartford Vice President
was received the 2013 Woman of Distinction Award
in the Community Development category on April
20, 2013. The award was presented by Connecticut's
Secretary of State, Denise Merrill, at the 5th Annual
TWC, "The Road to Destiny: Navigating Life's
Transitions." All your ALPFA friends here are
extremely proud of your distinguished achievement!
Stephanie Diaz Thibeault Receives a Woman of Distinction Award
Benefits for All Members• Nationwide network of events,
professional business leaders andcareer opportunities
• Online Career Center• Post your resume, search job listings • Industry and career articles
• Opportunity to serve on local/nationalboards and committees to buildleadership and management skills.Engage in presentations and publicspeaking opportunities
• Recruitment opportunities foremployers
• Continuing professional educationcourses
• Digital subscription to ALPFA's Nationalnewsletter
• Digital subscription to DiversityIncmagazine
• Members enjoy discounts on selectedALPFA events such as the AnnualConvention, chapter events, affiliateprogram discounts and reduced rateson select professional developmentresources.
Professional Development• Women of ALPFA Program
Provides best in class educationalprograms and creating opportunitiesfor them to network, demonstrateleadership and influence others.
• Global Leadership ProgramFocuses on global leadershipdevelopment to build Latino leadershipthrough pre-professional executivemanagement.
• ALPFA Cares ProgramKnowledge sharing, informal mentoringand role modeling.
• Veterans InitiativeCreated to connect veterans to
corporate America and enhance theirprofessional development.
Lifetime MembershipAll Member Benefits Plus:
• Exclusive benefits at the NationalAnnual Convention
• VIP registration check-in
• ALPFA Lifetime member lapel pin
• VIP access areas at select receptions
• Recognition at the Leadership
Luncheon
• Recognition in ALPFA Impact and website
MBA and UndergraduateStudentsAll Member Benefits Plus:
Graduates:• Discounted membership rate for
full-time graduate students
• Regional and national scholarshipopportunities
• Invitations to graduate school fairs andbusiness visits
• Access to workshops and onlineresources for GMAT test-preparationmaterial
• Access to various graduate degreeresources on the ALPFA web page andImpact newsletter
Undergraduate Students:• ALPFA Regional Student Symposiums
• Educational workshops • Networking and luncheons • Career Fair
• ALPFA’s Annual Scholarship Program
• Targeted workshops at the AnnualConvention
• ALPFA/KPMG Case Study CompetitionStudents from over 30 schools competeto solve complex accounting cases andpresent their findings to KPMG andALPFA professionals at the AnnualConvention.
CONTACT US
MEMBERSHIP REQUIREMENTS For membership information visit ALPFA.org
GENERAL IMPACT INFORMATIONALPFA Impact is published for informationalpurposes only. Views represented by contributingwriters do not necessarily reflect the views ofALPFA. Submission of a story or photo constitutespermission to run but does not guaranteepublication. All articles are subject to editing, spaceavailability and modification and publisher has finalsay in content. Good quality color photos or highresolution digital files are required but, regrettably,cannot be returned. Download our media kit atwww.alpfa.org.
To submit to the newsletter, email:Zenaida Mendoza, Chief [email protected] or Mail CD to: ALPFA Newsletter 801 S. Grand Ave., Ste 650, LA CA 90017
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Next Deadline (subject to change)Fall Issue 2013Materials Deadline: Friday, September 6Advertising space must be reserved by August 30
ALPFA cannot be held responsible for the quality ofreproduction if these specifications are not adheredto. Ads and article submissions received afterdeadline may not publish in the desired issue.ALPFA will not be held responsible for changes theProduction department must make in an ad that isinadequate or fails to adhere to the Digital AdSpecifications. ALPFA is not liable for the finaloutput if no Contact Proof / Fax is supplied forreference.
National Office801 South Grand Avenue, Ste. 650 Los Angeles, CA 90017(213) 243-0004 / Fax: (213) 243-0006
New York Office55 Broad St., 15th FloorNew York, NY 10004(646) 695-4202 / Fax: (646) 695-4201
Manny EspinozaChief Executive [email protected]
Los AngelesPamela Ravare BrowneChief Operating [email protected]
Zenaida Avelar MendozaChief Creative [email protected]
Sandra Sanchez PierreVice President of [email protected]
Miyuki [email protected]
Janis BentleyExecutive Assistant/ Chapter [email protected]
Carlos PerezArt [email protected]
Carmen CardenasDirector of Student [email protected]
Josue DominguezDirector of Corporate [email protected]
Jason WindscheffelMembership Data [email protected]
Clare HolzerAccounting [email protected]
Zitlalic LeyStudent Chapters & Membership [email protected]
New YorkSantiago R. CarmonaVP of Corporate [email protected] Cindy Saad Director of Corporate [email protected]
Jessenia FranciscoExecutive Director, NY [email protected]
Ariana SimmonsChapter Operations Manager, NY [email protected]
Jonathan CifuentesOnline Communications Coordinator NY [email protected]
Ana De La CruzAdministrative Assistant, NY [email protected]
BostonRadhames NovaExecutive Director, Boston Chapter [email protected]
Billy AyalaChapter Operations Manager, Boston [email protected]
ChicagoSolskin Gomez-KroghExecutive Director, Chicago [email protected]
Linda AlbertyChapter Operations Manager, [email protected]
Washington D.C.Anita NuñezDirector of Corporate [email protected]
ALPFA InstituteSuri SurinderChief Operating Officer [email protected]
Anita GonzalezAssociate VP of Advisory [email protected]
Dr. Theres W. StieferVice President of Thought Leadership & Directorof Executive [email protected]
Dr. Greg FikeAssociate Vice-President - Center for Diversity & [email protected]
James LascanoDirector of [email protected]
Jane BurlesonExecutive Assistant and Operations [email protected]
Jackie SandovalFinance [email protected]
Lori IngrahamOffice [email protected]
ALPFA MEMBERSHIP BENEFITS
58 ALPFA IMPACT
Name Title
Company
Student School
Address City State Zip
Phone Phone 2
Fax Email
Chapter
Payment Method (mark one): Credit card: ___ Visa ___ MC ___ AmEx ___ Check Payable to ALPFA
Credit Card Number Expiration Date
Signature Date
Mail this form with payment to: ALPFA National • 801 South Grand Avenue, Suite 650 • Los Angeles, California 90017-4646If paying with credit card, you may also fax this form to 213.243.0006. For questions about registration, please call 213.243.0004 or visit www.alpfa.org.
Convention Refund Policy: Full refunds less a $60.00 administration fee ($40.00 for students) will be issued upon written request if received by June 30, 2013. After this date, no refunds will be issued; amount will be used as a credit toward future convention.
Mr./Mrs./Ms.
Join us as we move to our nation’s capital to host our 41st convention. With a backdrop of history and leadership, our2013 Annual Convention in Washington D.C. will be filled with events, opportunities and the excitement only ALPFA can bring.
ALPFA Building Latino Business Leaders
ALPFA 41st Annual Convention RegistrationAugust 3-7, 2013 • Washington D.C.
Packages DO NOT include airfare or hotel accommodations.
Registration Includes
Luncheons WorkshopsWOA EventsProduct PavilionSocial Events and ReceptionsCareer Fair/University Forum ALPFA Awards Gala Dinner
Join ALPFA today and enjoy the member rates for the 2013 Convention!
Go to www.alpfa.org to sign up today! You can also include your membership with your convention registration.
Please check off your purchases:
Membership ____ Professional ($120.00 per year / $300 3 yrs. / $1,200.00 Lifetime) ____ Student ($20.00) ______ Graduate student ($30.00)
Convention Full Registration ____ Professional Member ____ Professional Non-Member ____ Student Member ____ Student Non-Member
Total To Be Charged: __________
$ 700 $ 800 $ 1000 $ 1250$ 900 $ 1000 $ 1200 $ 1450
Good till 9.30.12Convention
Rate
10.1.12 - 12.31.12Early Early
Registration Rate
1.01.13 - 5.31.13Early Registration
Rate
After 5.31.13Regular Rate
MemberNon-MemberStudents
Student, Non-Member
*Guest Pass Rates
$ 200$ 250
$ 500 $ 550 $ 600 $ 650
* Guest refers to a spouse, significant other or personal friend, NOT abusiness associate, staff colleague or fellow student. Valid for allConvention receptions, luncheons and gala. Does not include workshops.
ALPFA IMPACT 59
* Partial List
convention.alpfa.org
SECURING A SEAT AT THE TABLE OF SUCCESS
Lead Sponsor
ALPFA 41st Annual ConventionAugust 3-7, 2013 • Washington D.C.
801 South Grand Avenue, Suite 650Los Angeles, CA 90017
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