London Agency experience – more interesting views

Digital CredentialsTravel and Leisure Sector

1. Why we’re different

He who would do great things should not attempt them all alone Senca Tribe

Why we’re different

Brand Response Agency•Brand Response

•WPP/Omnicom agency expertise – without the price tag

•Senior team working day to day on each account

•Travel and Leisure Specialism

Our senior team

Belinda Neal – M.D.

Ex board director and head of loyalty WPP DM agency

Belinda Neal – M.D. Ex board director and head of loyalty WPP DM agencyEx Marketing Manager of Forte Leisure

Madeleine RinehartBoard level integrated expertise WPP and independent agenciesTravel and Leisure Specialist

Dave Ditzel – Creative DirectorEx board director Souk, ex SaatchisTravel and Leisure Specialist

brand planning

2. What we do for our Clients

He who would do great things should not attempt them all alone Senca Tribe

Crazy Horse Digital Response

Using Digital as a Direct Marketing Resource

Maximising response and conversion through digital integration

Landing pages

Email Dialogue Marketing

E Newsletters

Banner Response

Web design &

build

Microsites

BroadcastManagement

Pay per Click

Ezines PURLS

Our approach

Insight

Differentiation

Strategy

Creative idea

Best practice execution

brand planning

strategic planning

direct and digital marketing planning

acquisition, conversion and building loyalty

on and off-line creative

artwork, print and broadcast management

data analysis profiling, segmentation, modeling

What we do for our clients

Websites

He who would do great things should not attempt them all alone Senca Tribe

www.oz-bus.com

New website for overland travel company

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Brand Response Agency

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Brand Response Agency

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Brand Response Agency

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Brand Response Agency

www.petchey.com

New website for regional tour operator •Reposition brand and build new website•Develop segmented communications strategy for new customer acquisition •Generate repeat bookings

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Brand Response Agency

www.journeylatinamerica.co.uk

Journey Latin AmericaDesign and development of website

Dialogue Marketing and email

Listen, or your tongue will make you deafTribe unknown

Easy Cruise

Real-time segmented communications via personalised URLs

Objective To develop low cost way of attracting new audiencesAudience insight Cruises seen as ‘not for me’ Strategy Self segmentation Execution Dialogue Mail

Journey Latin America

Launch of new website

London Agency experience – more interesting viewsCal l Be l inda Neal o r Made l e ine Rinehar t o n 0 1 8 9 2

5 1 6 1 1 6

www.c r azyho r s e .c o .uk

belinda@ crazyhorse.co.uk madeleine@ crazyhorse.co.uk