Summary & Statistics

A Burbank-tastic Event!

Recap & GoalsThe 2015 Burbank Comedy Festival was

incredible & filled with tremendous growth. This year, we expect to surpass all goals with

the following initiatives:

Offering All-inclusive hotel, ticket, and meal packages

Producing nationwide regional showcases Expanding our advertising to include more

Radio, Social Media, and a Variety Magazine Spread

Further integration with the Burbank Business and Hospitality Community

2015 Festival in Review

Adam Carolla will beback to host a live

version of his podcast.

2014 | 2015 | Growth

ATTENDEES: 2000 2550 25% Out of TownCOMEDIANS: 200 380 90% Out of TownINDUSTRY 60 120 100%STUDENTS 120 203 70%BUSINESS SPONSORS 5 25 400%WEB TRAFFIC 2.5 million 4 million 90%HOTEL Nights BOOKED 5 40 Hotel Widget: 1156 total searches, 23 total referrals

2016 Goals:500 Comedian Submissions

3000 Total Attendees50% Out of Town Comedians

1400 Industry, Students50% Out of town guests

Industry Attendees

Adam Carolla(Catch a Contractor)

Hosting a live tapingof his Podcast

Kel Mitchell(Good Burger)Hosting the festival

kick-off show

Mary Lynn Rajskub(Chloe from “24”)

Headlining Funny Females show

Network/Agency Commitments

Tom Green(Road Trip)

Headlining Monday, Aug 17

A comedy festival dedicated to discovering America’s next comedy superstar right here

in Downtown Burbank- WE DID IT!

Also, to bring some funny business to Flappers & Burbank hotels, restaurants,

and shops. – WE DID THAT, TOO!

Burbank Comedy Festival Mission (Accomplished!):

We launched a star! Drew Lynch, Flappers ticket taker turned comedian, auditioned and made the Top Ten on America’s Got Talent in 2015 and performed in the 2015 Festival!

He now tours the country spreading his inspirational story of his Flappers Burbank beginnings. He also has projects in development with major networks.

Your Sponsorships Helped us Reach More thanFive Million Overall Impressions

We advertised with: KLOS | radio ads, Two freeway billboard ads, social media/online ads Burbank Bob Hope Airport Advertisements – transit posters AMC Theatres – ON SCREEN advertising La Weekly | print, email blast, & social media

Collateral Promotion Posters on Downtown Business & Magnolia Park Magnolia Blvd Banner at Hollywood Way (next to Portos) T-Shirts Programs

We generated substantial press through: Burbank Leader LA Times LA Weekly Los Angeles Daily News The Marilu Henner Show Boulevard Magazine Burbank Mom Where LA – Weekend Roundup Time Out Facebook & Twitter

61% of comedians Visited Downtown Burbank.32% of audience had never been to Burbank before.

4.6 out of 5 Comedians are likely to attend again next year and recommend to other comedians (assuming that .6 of a comedian survives)

While at the Festival, Comedians, Industry, and

Students frequented:

Survey Says…200 comedians were sent a survey immediately after the festival and they said this:

While at the Festival, Comedians, Industry, and

Students stayed at:

As well asNoah’s Bagels | Starbucks | Coffee

BeanBarbecue Barn | Chipotle | Pizza Rev | Johnny Rockets | Islands |Which WhichBurbank Town Center | Story Tavern |

Barney’s Beanery

WHAT THE GUESTS SAID…

The Burbank Comedy Festival 2015 was the first time I had been to Flappers. I had only been to Burbank to go to Universal Studios and once to the Jay Leno show… I will brace the 110 and the 5 again in the future to see some

shows as I enjoyed myself so much. Do you have dates for next year’s festival?--Janice Bock, VIP guest.

Really Great Festival! I saw some great comedians with such bright futures, not just in stand-up but in film & television as well! Already looking forward to next year’s picks!

—Michael Curran, Warner Bros. Television Casting

You guys did a fantastic job and I definitely got a chance to see talent that I hadn’t seen before. I look forward to next year’s.

– Tiffany Hubbert (Manager of Casting GSN)

Loved ‘The Ladies of Laughter’ show during the Flapper’s Festival – an evening of really outstanding new faces and established comedians!

— Claudia Cagan/Talent Producer (REMEMBERING ROBIN WILLIAMS/PBS)

What an amazing festival of new, undiscovered talent! I picked up a new client from this festival, and can’t wait to go again next year. Every show was fantastic. I felt like any one of the comedians I saw could be on late night

tv right now. Can’t wait for next year!–Mark Scroggs, DSA Talent Agency

The Burbank Comedy Festival was first class. Incredibly organized, great talent and such fun… not to mention awesome food. And so wonderful as Industry to be welcomed so warmly and to be so appreciated for our

attendance and participation. Barbara and Dave, and ALL the Flapper’s staff did an amazing job!–Barb North, Brook Forest Entertainment

In 2015, The Burbank Comedy Festival received a Certificate of Recognition from the California State Legislature on behalf of Assemblyman Mike Gatto for exceptional community service in arts and culture.

Serving the Community, One Laugh At A Time

The one on the right is happy about this, too. Don’t let his facial expression fool you.

Burbank Comedy Festival partnered with the Holiday Inn and SpringHill Suites. Over 40 rooms were used. Afterparties were held at Story Tavern and Barney’s Beanery, bringing over 150 festival attendees to those venues.

This year, in addition to after party partnerships, we are proposing to sell Burbank Comedy Festival Packages, that include hotel, VIP Passes, & classes.

2015 2016

Burbank Business Packages

BRINGING BURBANK TO A CITY NEAR YOUREGIONAL SHOWCASES:In an effort to increase our out-of-town awareness

We are reaching out to 4 major cities to hold auditions for next years comedians.

FUNKY BUDDHA LOUNGEBOCA RATON, FL Nov 17th 2015 7pm

NEW YORK COMEDY CLUB Nov 18th 2015 7pm

ROOSTER T FEATHERS IN SAN JOSE Dec 23rd 2015 8pm

COMEDY PALACE SAN DIEGO Feb 10th 2016 7pm

Digital Marketing (Email marketing, Lalist) 5,000Social Media Marketing 5,000Radio (KLOS, NPR, The Sound) 10,000Print 5,000Collateral Marketing (Signage, posters, programs) 15,000

TOTAL: 40,000

The marketing campaign reaches out to three audiences: the visitor market, the Entertainment industry, and comedians on a national and international level.

Burbank Comedy Festival Marketing Budget 2016

*Increase festival attendance by 20%*Increase pool of comedians by 15%*Increase partnerships with Burbank Businesses*Increase overnight stays by 20%

2016 Goals

Sponsorships• Bob Hope Sponsor - $20,000

Mentions on all radio & movie theatre adsLive mentions at all shows | Adam Carolla Show, Drew Lynch, Kel Mitchell, Best of the Fest, and More! (Including ads through targeted Pandora live streaming)Logo on all print ads (Variety, LA Weekly, etc)Logo on all emails to Guests Comedians & Industry (54,000 Member Mailing List) Logo on our website, Internet and Social Media & Print Ads, PostersAll Festival Signage Non-Competitive Business SponsorLogo on Burbank Comedy Festival T ShirtFull Page ad in Program 5.5 x 8.5 Mentions on All Celebrity Podcasts and Showcases by Celebrity HeadlinersName & Logo on Magnolia Street BannerPublicity Marketing & Promoting your Business/Organization w/ FestivalLogo on all regional showcase promo (posters, banners, postcards, website, programs)

• Johnny Carson Sponsor - $15,000Logo on our website, Internet and Social Media & PostersLogo on all emails to Guests Comedians & Industry (54,000 Member Mailing List) Live mentions at all shows | Adam Carolla Show, Drew Lynch, Kel Mitchell and More!All Festival Signage Logo on Burbank Comedy Festival T Shirt½ page ad in Program 5.5 x 8.5 Mentions on All Celebrity Podcasts and Showcases by Celebrity HeadlinersName & Logo on Magnolia Street BannerPublicity Marketing & Promoting your Business/Organization w/ FestivalLogo on all regional showcase promo (posters, banners, postcards, website, programs)

• Phyllis Diller Sponsor - $10,000Logo on our website, Internet and Social Media All Festival Signage Logo on Burbank Comedy Festival T Shirt½ Page ad in Program 5.5 x 8.5 Publicity Marketing & Promoting your Business/Organization w/ Festival

Visit (& Stay in) Burbank!

Let’s do some funny business together!