Summary Report Film Tracking Study Spain N T E R N A T I O N … · June 24, 2008 08:25:09 U.S....

CONFIDENTIAL

Summary Report

June 24, 2008 08:25:01 U.S. Central Time (GMT/UTC -6) Film Tracking Study Spain -

NORMS: APPLIES TO OVERALL MEASURES FOR OPENING WEEKEND ONLY

Top 10% (€2.3 M) 23% 75% 40% 60% 9% 33% 52% 12% 21% 43% 31%

Top 20% (€1.4 M) 15% 64% 35% 56% 10% 26% 45% 14% 14% 33% 23%

Btm 30% (€0.23 M) 1% 13% 16% 38% 12% 6% 19% 25% 2% 6% 4%

Film Tracking Study SpainTracking Summary Field Dates: June 20 - June 22, 2008WEIGHTED Int'l Territory: Spain

OPENING THIS WEEK STUDIO AWARENESS INTEREST - AWARE INTEREST - ALL CHOICE

Unaided Aware Definitely Def/Prob Def Not Definitely Def/Prob Def Not First All Top Three First O/R

FORGETTING SARAH MARSHALL UIP 0% 8% 11% 22% 5% 6% 19% 23% 3% 9% 5%

OPENING NEXT WEEK

CHRONICLES OF NARNIA: PRINCE CASP... Disney 6% 58% 22% 45% 13% 20% 38% 17% 10% 27% -

DOS COLGAOS MUY FUMAOS: FUGA..... TRIP 0% 32% 13% 25% 19% 10% 22% 28% 4% 14% -

FUNNY GAMES WB 1% 12% 26% 51% 5% 10% 26% 22% 4% 11% -

OPENING IN TWO WEEKS

KUNG FU PANDA UIP 7% 49% 21% 41% 14% 16% 32% 23% 7% 23% -

P.S., I LOVE YOU FilmX 0% 12% 15% 31% 9% 14% 29% 24% 6% 17% -

TROPA DE ELITE (ELITE SQUAD, THE) Alta 0% 9% 27% 40% 4% 8% 21% 29% 3% 8% -

OPENING IN THREE WEEKS

ESKALOFRÍO (SHIVER) Disney 0% 11% 36% 62% 0% 13% 30% 23% 4% 13% -

HANCOCK SPRI 1% 20% 44% 69% 2% 21% 38% 20% 6% 18% -

IN BRUGES UIP 0% 5% 19% 59% 4% 7% 26% 22% 1% 5% -

OPENING IN FOUR OR MORE WEEKS

DOOMSDAY UIP 0% 6% 20% 58% 3% 6% 21% 23% 1% 4% -

GET SMART UIP 1% 14% 31% 59% 3% 11% 24% 24% 1% 7% -

NIM'S ISLAND UIP 0% 8% 10% 44% 10% 7% 23% 23% 3% 9% -

X-FILES, THE: I WANT TO BELIEVE Fox 0% 25% 24% 55% 3% 17% 37% 18% 7% 25% -

PREVIOUSLY RELEASED

HAPPENING, THE Fox 25% 36% 16% 30% 14% 13% 32% 20% 5% 16% 14%

INCREIBLE HULK, EL (INCREDIBLE HUL... SPRI 41% 82% 19% 37% 16% 18% 37% 16% 10% 32% 33%

MARGOT Y LA BODA (MARGOT AT THE... UIP 3% 18% 12% 50% 8% 7% 29% 21% 4% 15% 8%

SEXO EN NUEVA YORK (SEX AND THE C... TRIP 38% 88% 20% 42% 17% 20% 41% 17% 20% 41% 40%

CONFIDENTIAL

Summary Report


Film Tracking Study SpainTracking Summary Field Dates: June 20 - June 22, 2008WEIGHTED Int'l Territory: Spain

OPENING THIS WEEK STUDIO AWARENESS INTEREST - AWARE INTEREST - ALL CHOICE

Unaided +/- Aware +/- Definitely +/- Def/Prob +/- Def Not +/- Definitely +/- Def/Prob +/- Def Not +/- First All +/- Top Three +/- First O/R +/-

FORGETTING SARAH MARSHALL UIP 0% 0 8% 3 11% -11 22% -23 5% -13 6% 1 19% 1 23% -2 3% 2 9% 3 5% 5

OPENING NEXT WEEK

CHRONICLES OF NARNIA: PRINCE CASPIAN, THE Disney 6% 0 58% 9 22% -9 45% -5 13% 2 20% -1 38% -3 17% 2 10% -1 27% -1 N/A N/A

DOS COLGAOS MUY FUMAOS: FUGA... (HAROLD A... TRIP 0% 0 32% 1 13% -1 25% -5 19% 2 10% 0 22% -1 28% 1 4% 0 14% 1 N/A N/A

FUNNY GAMES WB 1% 1 12% -1 26% -2 51% -7 5% 1 10% 3 26% 3 22% 4 4% -1 11% 0 N/A N/A

OPENING IN TWO WEEKS

KUNG FU PANDA UIP 7% 3 49% 4 21% -4 41% -5 14% 3 16% 0 32% 0 23% 4 7% 3 23% 6 N/A N/A

P.S., I LOVE YOU FilmX 0% 0 12% -2 15% -1 31% -5 9% -2 14% 5 29% 2 24% 2 6% -1 17% 2 N/A N/A

TROPA DE ELITE (ELITE SQUAD, THE) Alta 0% 0 9% 3 27% -6 40% -21 4% 0 8% 2 21% 1 29% 5 3% 1 8% -2 N/A N/A

OPENING IN THREE WEEKS

ESKALOFRÍO (SHIVER) Disney 0% 0 11% -2 36% 11 62% 8 0% -2 13% 2 30% 2 23% 1 4% -1 13% -4 N/A N/A

HANCOCK SPRI 1% 0 20% 1 44% 2 69% -10 2% -3 21% 5 38% 0 20% 2 6% 2 18% 5 N/A N/A

IN BRUGES UIP 0% 0 5% 0 19% 13 59% -14 4% -4 7% 1 26% 3 22% -1 1% -1 5% -2 N/A N/A

OPENING IN FOUR OR MORE WEEKS

DOOMSDAY UIP 0% N/A 6% N/A 20% N/A 58% N/A 3% N/A 6% N/A 21% N/A 23% N/A 1% N/A 4% N/A N/A N/A

GET SMART UIP 1% N/A 14% N/A 31% N/A 59% N/A 3% N/A 11% N/A 24% N/A 24% N/A 1% N/A 7% N/A N/A N/A

NIM'S ISLAND UIP 0% N/A 8% N/A 10% N/A 44% N/A 10% N/A 7% N/A 23% N/A 23% N/A 3% N/A 9% N/A N/A N/A

X-FILES, THE: I WANT TO BELIEVE Fox 0% N/A 25% N/A 24% N/A 55% N/A 3% N/A 17% N/A 37% N/A 18% N/A 7% N/A 25% N/A N/A N/A

PREVIOUSLY RELEASED

HAPPENING, THE Fox 25% 20 36% 13 16% -26 30% -29 14% 10 13% -2 32% 0 20% 4 5% -1 16% 0 14% 1

INCREIBLE HULK, EL (INCREDIBLE HULK, THE) SPRI 41% 28 82% 7 19% 0 37% -5 16% 1 18% 2 37% -1 16% -1 10% 5 32% 7 33% 13

MARGOT Y LA BODA (MARGOT AT THE WEDDING) UIP 3% 3 18% 6 12% 0 50% 8 8% 1 7% 1 29% 4 21% 0 4% 2 15% 7 8% 1

SEXO EN NUEVA YORK (SEX AND THE CITY: THE MO... TRIP 38% 24 88% 6 20% 0 42% 6 17% 3 20% 2 41% 6 17% 1 20% 7 41% 6 40% 15

CONFIDENTIAL

Summary Chart


Film Tracking Study SpainKey Tracking Measures Chart Field Dates: June 20 - June 22, 2008Among Opening Films Int'l Territory: Spain

FILM STUDIO = Total Unaided = Total Aware= Definite Aware = First Choice

OPENING WEEK FORGETTING SARAH MAR... UIP

0%8%

11%3%

CONFIDENTIAL

Summary Chart



ONE WEEK OUT

CHRONICLES OF NARNIA: P... Disney

6%58%

22%10%

DOS COLGAOS MUY FUMAO... TRIP

0%32%

13%4%

FUNNY GAMES WB

1%12%

26%4%

CONFIDENTIAL

Summary Chart



TWO WEEKS OUT

KUNG FU PANDA UIP

7%49%

21%7%

P.S., I LOVE YOU FilmX

0%12%

15%6%

TROPA DE ELITE (ELITE S... Alta

0%9%

27%3%

CONFIDENTIAL

Summary Chart



THREE WEEKS OUT

ESKALOFRÍO (SHIVER) Disney

0%11%

36%4%

HANCOCK SPRI

1%20%

44%6%

IN BRUGES UIP

0%5%

19%1%

CONFIDENTIAL

Summary Chart



FOUR OR MORE WEEKS OUT

DOOMSDAY UIP

0%6%

20%1%

GET SMART UIP

1%14%

31%1%

NIM'S ISLAND UIP

0%8%

10%3%

X-FILES, THE: I WANT TO ... Fox

0%25%

24%7%

CONFIDENTIAL

First Choice Report


Film Tracking Study SpainFirst Choice Summary Field Dates: June 20 - June 22, 2008Among All Int'l Territory: Spain

FILM STUDIO TOTAL GENDER AGE GENDER / AGE GEOGRAPHY

Male Female Under 25 25 Plus 13-17 18-24 25-34 35-49 MU25 MO25 FU25 FO25 Large Cities Small Cities

BASE:TOTAL 400 200 200 200 200 100 100 100 100 100 100 100 100 400 0*

SEXO EN NUEVA YORK (SEX AND THE CI... TRIP 20% 11% 28% 17% 22% 14% 20% 26% 18% 9% 14% 25% 30% 20% N/A

CHRONICLES OF NARNIA: PRINCE CASPIA... Disney 10% 11% 9% 11% 8% 10% 12% 10% 7% 10% 12% 12% 5% 10% N/A

INCREIBLE HULK, EL (INCREDIBLE HULK,... SPRI 10% 13% 6% 8% 11% 10% 6% 10% 13% 13% 14% 3% 9% 10% N/A

KUNG FU PANDA UIP 7% 8% 5% 8% 6% 4% 11% 8% 4% 7% 10% 8% 2% 7% N/A

X-FILES, THE: I WANT TO BELIEVE Fox 7% 9% 6% 5% 10% 6% 4% 7% 13% 6% 12% 4% 8% 8% N/A

P.S., I LOVE YOU FilmX 6% 2% 10% 6% 6% 7% 5% 2% 11% 3% 2% 9% 11% 6% N/A

HANCOCK SPRI 6% 6% 6% 5% 6% 5% 5% 6% 7% 5% 7% 5% 6% 6% N/A

HAPPENING, THE Fox 5% 4% 6% 6% 4% 4% 8% 5% 4% 4% 5% 8% 4% 5% N/A

FUNNY GAMES WB 4% 5% 4% 4% 5% 1% 6% 8% 3% 5% 5% 2% 6% 5% N/A

MARGOT Y LA BODA (MARGOT AT THE W... UIP 4% 4% 4% 5% 3% 2% 7% 3% 4% 7% 2% 2% 5% 4% N/A

ESKALOFRÍO (SHIVER) Disney 4% 3% 5% 4% 3% 6% 2% 3% 4% 4% 2% 4% 5% 4% N/A

DOS COLGAOS MUY FUMAOS: FUGA... ... TRIP 4% 5% 3% 6% 2% 10% 2% 1% 3% 8% 3% 4% 1% 4% N/A

NIM'S ISLAND UIP 3% 3% 3% 2% 3% 3% 1% 2% 5% 2% 4% 2% 3% 3% N/A

TROPA DE ELITE (ELITE SQUAD, THE) Alta 3% 4% 2% 5% 1% 8% 2% 2% 0% 8% 1% 2% 1% 3% N/A

FORGETTING SARAH MARSHALL UIP 3% 3% 2% 4% 2% 3% 4% 4% 0% 5% 2% 2% 2% 3% N/A

DOOMSDAY UIP 1% 1% 1% 1% 1% 1% 0% 2% 0% 0% 2% 1% 0% 1% N/A

IN BRUGES UIP 1% 1% 1% 2% 1% 0% 3% 1% 1% 1% 2% 2% 0% 1% N/A

GET SMART UIP 1% 1% 1% 0% 2% 0% 0% 0% 4% 0% 2% 0% 2% 1% N/A

* DENOTES SMALL SAMPLE SIZE

CONFIDENTIAL

First Choice Report


First Choice Summary Field Dates: June 20 - June 22, 2008Open/Released Int'l Territory: Spain



BASE:TOTAL 400 200 200 200 200 100 100 100 100 100 100 100 100 400 0*

SEXO EN NUEVA YORK (SEX AND THE CI... TRIP 40% 31% 49% 41% 38% 43% 39% 45% 32% 32% 30% 51% 47% 40% N/A

INCREIBLE HULK, EL (INCREDIBLE HULK,... SPRI 33% 47% 19% 32% 35% 33% 30% 37% 33% 47% 48% 16% 22% 33% N/A

HAPPENING, THE Fox 14% 12% 17% 15% 14% 13% 16% 10% 18% 10% 14% 19% 14% 14% N/A

MARGOT Y LA BODA (MARGOT AT THE W... UIP 8% 5% 12% 7% 10% 3% 10% 6% 14% 5% 5% 8% 15% 8% N/A

FORGETTING SARAH MARSHALL UIP 5% 5% 4% 6% 3% 7% 5% 2% 4% 6% 4% 6% 2% 5% N/A


First Choice Summary Field Dates: June 20 - June 22, 2008Among O/R Definitely Int'l Territory: SpainAmong those going to the movies this weekend



BASE:TOTAL 105 56 49* 50 55 25* 25* 23* 32* 28* 28* 22* 27* 105 0*

SEXO EN NUEVA YORK (SEX AND THE CI... TRIP 34% 34% 33% 44% 24% 48% 40% 39% 13% 43% 25% 45% 22% 33% %

INCREIBLE HULK, EL (INCREDIBLE HULK,... SPRI 31% 39% 22% 26% 36% 24% 28% 43% 31% 32% 46% 18% 26% 31% %

HAPPENING, THE Fox 17% 14% 20% 16% 18% 12% 20% 9% 25% 14% 14% 18% 22% 17% %

FORGETTING SARAH MARSHALL UIP 10% 11% 8% 12% 7% 16% 8% 4% 9% 11% 11% 14% 4% 10% %

MARGOT Y LA BODA (MARGOT AT THE W... UIP 9% 2% 16% 2% 15% 0% 4% 4% 22% 0% 4% 5% 26% 9% %


CONFIDENTIAL

First Choice Report


First Choice Summary Field Dates: June 20 - June 22, 2008Among O/R Def/Prob Int'l Territory: SpainAmong those going to the movies this weekend



BASE:TOTAL 216 108 108 106 110 56 50 51 59 54 54 52 56 216 0*

SEXO EN NUEVA YORK (SEX AND THE CI... TRIP 37% 32% 42% 43% 31% 50% 36% 37% 25% 37% 28% 50% 34% 33% %

INCREIBLE HULK, EL (INCREDIBLE HULK,... SPRI 31% 40% 23% 25% 37% 27% 24% 45% 31% 35% 44% 15% 30% 31% %

HAPPENING, THE Fox 16% 16% 17% 16% 16% 11% 22% 12% 20% 13% 19% 19% 14% 17% %

MARGOT Y LA BODA (MARGOT AT THE W... UIP 9% 6% 13% 7% 12% 0% 14% 4% 19% 7% 4% 6% 20% 9% %

FORGETTING SARAH MARSHALL UIP 6% 6% 6% 8% 4% 13% 4% 2% 5% 7% 6% 10% 2% 10% %


How likely are you to go to the movies this coming weekend, that is between Thursday night and Sunday Night?

RESPONSE TOTAL GENDER AGE GENDER / AGE GEOGRAPHY


400 200 200 200 200 100 100 100 100 100 100 100 100 400 0*

Definitely 26% 27% 25% 25% 27% 25% 25% 23% 31% 28% 27% 22% 27% 26% N/A

Probably 28% 26% 30% 28% 28% 31% 25% 28% 28% 26% 27% 30% 29% 28% N/A

Not Sure 23% 24% 22% 24% 21% 23% 25% 17% 26% 26% 22% 22% 21% 23% N/A

Probably not 13% 12% 13% 13% 13% 12% 13% 19% 7% 13% 12% 12% 14% 13% N/A

Defintiely not 11% 10% 11% 10% 11% 8% 12% 13% 9% 7% 13% 13% 9% 11% N/A


CONFIDENTIAL

Segment Report


Film:

Release Date:

Field Dates:

CHRONICLES OF NARNIA: PRINCE CASP... / Disney

July 4, 2008

June 20 - June 22, 2008

AWARENESS INTEREST-AWARE INTEREST-ALL CHOICE HOW AWARE

Unaided

Total

Aware

Total

Definite Probably

and

Definite

Not

Definitely

Definite Probably

and

Definite

Not

Definitely

Choice

First

All

Among

Top 3

Released

Open And

1st Choice

Film

Seen

Have

Preview TV Poster Internet Radio

(weighted)

OVERALL

400 6% 58% 22% 45% 13% 20% 38% 17% 10% 27% - 9% 36% 54% 35% 33% 5%

PERSONS

13-17 100 4% 57% 25% 36% 18% 23% 33% 20% 10% 24% - 16% 45% 64% 30% 27% 0%

18-24 100 4% 59% 15% 34% 15% 12% 30% 17% 12% 25% - 7% 24% 58% 31% 27% 3%

25-34 100 5% 55% 15% 47% 15% 14% 38% 21% 10% 30% - 6% 40% 44% 42% 40% 9%

35-49 100 11% 60% 33% 61% 3% 30% 51% 9% 7% 31% - 8% 34% 49% 38% 38% 7%

Under 25 200 4% 58% 20% 35% 17% 18% 32% 19% 11% 25% - 12% 34% 61% 30% 27% 2%

25 Plus 200 8% 58% 24% 54% 9% 22% 45% 15% 8% 30% - 7% 37% 47% 40% 39% 8%

MALES

Males 200 6% 53% 23% 45% 10% 22% 39% 15% 11% 30% - 9% 40% 55% 37% 38% 6%

13-17 50 6% 46% 26% 30% 22% 26% 28% 22% 4% 18% - 6% 43% 57% 35% 35% 0%

18-24 50 2% 54% 19% 41% 15% 16% 34% 20% 16% 30% - 12% 33% 63% 26% 30% 4%

Under 25 100 4% 50% 22% 36% 18% 21% 31% 21% 10% 24% - 9% 38% 60% 30% 32% 2%

25 Plus 100 7% 56% 25% 53% 4% 24% 48% 9% 12% 36% - 9% 42% 51% 44% 44% 9%

FEMALES

Females 200 7% 62% 21% 44% 15% 17% 37% 19% 9% 25% - 10% 31% 52% 33% 28% 4%

13-17 50 2% 67% 24% 39% 15% 20% 39% 18% 16% 31% - 27% 45% 70% 27% 21% 0%

18-24 50 6% 64% 13% 28% 16% 8% 26% 14% 8% 20% - 2% 16% 53% 34% 25% 3%

Under 25 100 4% 66% 18% 34% 15% 14% 32% 16% 12% 25% - 14% 31% 62% 31% 23% 2%

25 Plus 100 9% 59% 24% 56% 14% 20% 42% 21% 5% 25% - 5% 32% 42% 36% 34% 7%


Top 10% (€2.3 M) 23% 75% 40% 60% 9% 33% 52% 12% 21% 43% 31% - 36% 69% 34% 25% 10%

Top 20% (€1.4 M) 15% 64% 35% 56% 10% 26% 45% 14% 14% 33% 23% - 32% 64% 29% 22% 8%

Btm 30% (€0.23 M) 1% 13% 16% 38% 12% 6% 19% 25% 2% 6% 4% - 19% 31% 16% 22% 6%


CONFIDENTIAL

Segment Report


Film:

Release Date:

Field Dates:

DOOMSDAY / UIP

July 25, 2008

June 20 - June 22, 2008


Unaided

Total

Aware

Total

Definite Probably

and

Definite

Not

Definitely

Definite Probably

and

Definite

Not

Definitely

Choice

First

All

Among

Top 3

Released

Open And

1st Choice

Film

Seen

Have


(weighted)

OVERALL

400 0% 6% 20% 58% 3% 6% 21% 23% 1% 4% - 2% 34% 31% 31% 46% 15%

PERSONS

13-17 100 0% 5% 40% 80% 0% 11% 27% 26% 1% 4% - 1% 60% 40% 40% 20% 0%

18-24 100 0% 10% 10% 60% 0% 4% 17% 22% 0% 6% - 3% 10% 20% 20% 50% 10%

25-34 100 0% 6% 17% 33% 0% 4% 14% 26% 2% 4% - 2% 50% 33% 33% 83% 0%

35-49 100 0% 4% 0% 25% 25% 6% 28% 20% 0% 3% - 3% 25% 25% 0% 25% 25%

Under 25 200 0% 8% 20% 67% 0% 8% 22% 24% 1% 5% - 2% 27% 27% 27% 40% 7%

25 Plus 200 0% 5% 10% 30% 10% 5% 21% 23% 1% 3% - 2% 40% 30% 20% 60% 10%

MALES

Males 200 0% 9% 17% 50% 6% 8% 27% 25% 1% 6% - 3% 33% 28% 17% 56% 6%

13-17 50 0% 6% 67% 100% 0% 16% 40% 26% 0% 4% - 0% 67% 33% 33% 33% 0%

18-24 50 0% 14% 14% 71% 0% 8% 24% 28% 0% 10% - 4% 14% 29% 14% 57% 14%

Under 25 100 0% 10% 30% 80% 0% 12% 32% 27% 0% 7% - 2% 30% 30% 20% 50% 10%

25 Plus 100 0% 8% 0% 13% 13% 5% 22% 24% 2% 5% - 5% 38% 25% 13% 63% 0%

FEMALES

Females 200 0% 4% 14% 57% 0% 4% 16% 22% 1% 3% - 1% 29% 29% 43% 29% 14%

13-17 50 0% 4% 0% 50% 0% 6% 14% 27% 2% 4% - 2% 50% 50% 50% 0% 0%

18-24 50 0% 6% 0% 33% 0% 0% 10% 16% 0% 2% - 2% 0% 0% 33% 33% 0%

Under 25 100 0% 5% 0% 40% 0% 3% 12% 21% 1% 3% - 2% 20% 20% 40% 20% 0%

25 Plus 100 0% 2% 50% 100% 0% 5% 20% 22% 0% 2% - 0% 50% 50% 50% 50% 50%


Top 10% (€2.3 M) 23% 75% 40% 60% 9% 33% 52% 12% 21% 43% 31% - 36% 69% 34% 25% 10%

Top 20% (€1.4 M) 15% 64% 35% 56% 10% 26% 45% 14% 14% 33% 23% - 32% 64% 29% 22% 8%

Btm 30% (€0.23 M) 1% 13% 16% 38% 12% 6% 19% 25% 2% 6% 4% - 19% 31% 16% 22% 6%


CONFIDENTIAL

Segment Report


Film:

Release Date:

Field Dates:

DOS COLGAOS MUY FUMAOS: FUGA..... / TRIP

July 4, 2008

June 20 - June 22, 2008


Unaided

Total

Aware

Total

Definite Probably

and

Definite

Not

Definitely

Definite Probably

and

Definite

Not

Definitely

Choice

First

All

Among

Top 3

Released

Open And

1st Choice

Film

Seen

Have


(weighted)

OVERALL

400 0% 32% 13% 25% 19% 10% 22% 28% 4% 14% - 10% 23% 35% 24% 28% 5%

PERSONS

13-17 100 0% 53% 27% 37% 15% 24% 34% 18% 10% 29% - 20% 19% 38% 29% 29% 4%

18-24 100 0% 33% 3% 27% 12% 3% 21% 25% 2% 10% - 7% 24% 30% 24% 24% 12%

25-34 100 0% 23% 13% 22% 30% 6% 15% 35% 1% 6% - 2% 26% 17% 22% 30% 0%

35-49 100 0% 21% 10% 19% 19% 7% 17% 33% 3% 12% - 9% 29% 48% 19% 33% 10%

Under 25 200 0% 43% 18% 33% 14% 14% 28% 22% 6% 20% - 14% 21% 35% 27% 27% 7%

25 Plus 200 0% 22% 11% 20% 25% 6% 16% 34% 2% 9% - 5% 27% 32% 20% 32% 5%

MALES

Males 200 0% 35% 20% 35% 17% 12% 25% 23% 5% 15% - 11% 30% 23% 25% 34% 6%

13-17 50 0% 50% 32% 40% 12% 28% 36% 16% 12% 26% - 18% 24% 24% 32% 36% 0%

18-24 50 0% 36% 6% 39% 6% 4% 28% 18% 4% 14% - 10% 28% 17% 22% 22% 11%

Under 25 100 0% 43% 21% 40% 9% 16% 32% 17% 8% 20% - 14% 26% 21% 28% 30% 5%

25 Plus 100 0% 28% 18% 29% 29% 9% 18% 29% 3% 11% - 9% 36% 25% 21% 39% 7%

FEMALES

Females 200 0% 29% 10% 21% 19% 8% 19% 33% 3% 13% - 8% 16% 48% 24% 22% 7%

13-17 50 0% 55% 22% 33% 19% 20% 33% 20% 8% 33% - 22% 15% 52% 26% 22% 7%

18-24 50 0% 30% 0% 13% 20% 2% 14% 32% 0% 6% - 4% 20% 47% 27% 27% 13%

Under 25 100 0% 42% 14% 26% 19% 11% 23% 26% 4% 19% - 13% 17% 50% 26% 24% 10%

25 Plus 100 0% 16% 0% 6% 19% 4% 14% 39% 1% 7% - 2% 13% 44% 19% 19% 0%


Top 10% (€2.3 M) 23% 75% 40% 60% 9% 33% 52% 12% 21% 43% 31% - 36% 69% 34% 25% 10%

Top 20% (€1.4 M) 15% 64% 35% 56% 10% 26% 45% 14% 14% 33% 23% - 32% 64% 29% 22% 8%

Btm 30% (€0.23 M) 1% 13% 16% 38% 12% 6% 19% 25% 2% 6% 4% - 19% 31% 16% 22% 6%


CONFIDENTIAL

Segment Report


Film:

Release Date:

Field Dates:

ESKALOFRÍO (SHIVER) / Disney

July 18, 2008

June 20 - June 22, 2008


Unaided

Total

Aware

Total

Definite Probably

and

Definite

Not

Definitely

Definite Probably

and

Definite

Not

Definitely

Choice

First

All

Among

Top 3

Released

Open And

1st Choice

Film

Seen

Have


(weighted)

OVERALL

400 0% 11% 36% 62% 0% 13% 30% 23% 4% 13% - 3% 15% 43% 20% 17% 12%

PERSONS

13-17 100 0% 17% 47% 71% 0% 26% 41% 21% 6% 19% - 5% 18% 41% 0% 12% 0%

18-24 100 0% 14% 14% 57% 0% 9% 25% 20% 2% 7% - 1% 14% 36% 36% 29% 21%

25-34 100 0% 6% 33% 50% 0% 4% 20% 30% 3% 14% - 4% 33% 50% 33% 17% 17%

35-49 100 0% 8% 50% 75% 0% 13% 32% 21% 4% 12% - 2% 0% 50% 13% 13% 13%

Under 25 200 0% 16% 32% 65% 0% 18% 33% 21% 4% 13% - 3% 16% 39% 16% 19% 10%

25 Plus 200 0% 7% 43% 64% 0% 8% 26% 25% 3% 13% - 3% 14% 50% 21% 14% 14%

MALES

Males 200 0% 10% 24% 52% 0% 13% 31% 25% 3% 12% - 2% 19% 33% 24% 24% 19%

13-17 50 0% 14% 43% 71% 0% 28% 42% 24% 6% 24% - 2% 29% 43% 0% 14% 0%

18-24 50 0% 16% 13% 50% 0% 12% 30% 20% 2% 4% - 0% 13% 25% 38% 38% 38%

Under 25 100 0% 15% 27% 60% 0% 20% 36% 22% 4% 14% - 1% 20% 33% 20% 27% 20%

25 Plus 100 0% 6% 17% 33% 0% 6% 26% 28% 2% 11% - 3% 17% 33% 33% 17% 17%

FEMALES

Females 200 0% 12% 46% 75% 0% 13% 28% 21% 5% 14% - 4% 13% 50% 13% 13% 4%

13-17 50 0% 20% 50% 70% 0% 24% 41% 18% 6% 14% - 8% 10% 40% 0% 10% 0%

18-24 50 0% 12% 17% 67% 0% 6% 20% 20% 2% 10% - 2% 17% 50% 33% 17% 0%

Under 25 100 0% 16% 38% 69% 0% 15% 30% 19% 4% 12% - 5% 13% 44% 13% 13% 0%

25 Plus 100 0% 8% 63% 88% 0% 11% 26% 23% 5% 15% - 3% 13% 63% 13% 13% 13%


Top 10% (€2.3 M) 23% 75% 40% 60% 9% 33% 52% 12% 21% 43% 31% - 36% 69% 34% 25% 10%

Top 20% (€1.4 M) 15% 64% 35% 56% 10% 26% 45% 14% 14% 33% 23% - 32% 64% 29% 22% 8%

Btm 30% (€0.23 M) 1% 13% 16% 38% 12% 6% 19% 25% 2% 6% 4% - 19% 31% 16% 22% 6%


CONFIDENTIAL

Segment Report


Film:

Release Date:

Field Dates:

FORGETTING SARAH MARSHALL / UIP

June 27, 2008

June 20 - June 22, 2008


Unaided

Total

Aware

Total

Definite Probably

and

Definite

Not

Definitely

Definite Probably

and

Definite

Not

Definitely

Choice

First

All

Among

Top 3

Released

Open And

1st Choice

Film

Seen

Have


(weighted)

OVERALL

400 0% 8% 11% 22% 5% 6% 19% 23% 3% 9% 5% 3% 42% 43% 17% 26% 12%

PERSONS

13-17 100 1% 10% 10% 30% 0% 10% 22% 26% 3% 12% 7% 5% 20% 30% 10% 0% 20%

18-24 100 0% 9% 22% 33% 11% 5% 20% 19% 4% 10% 5% 1% 22% 44% 11% 44% 0%

25-34 100 0% 4% 25% 50% 0% 3% 15% 26% 4% 7% 2% 1% 25% 25% 25% 50% 0%

35-49 100 0% 8% 0% 0% 13% 5% 18% 22% 0% 5% 4% 7% 75% 63% 25% 25% 13%

Under 25 200 1% 10% 16% 32% 5% 8% 21% 23% 4% 11% 6% 3% 21% 37% 11% 21% 11%

25 Plus 200 0% 6% 8% 17% 8% 4% 16% 24% 2% 6% 3% 4% 58% 50% 25% 33% 8%

MALES

Males 200 1% 9% 16% 32% 11% 6% 21% 28% 3% 10% 5% 5% 32% 47% 21% 26% 5%

13-17 50 2% 12% 0% 17% 0% 8% 20% 34% 4% 14% 8% 8% 17% 33% 17% 0% 17%

18-24 50 0% 10% 40% 60% 20% 10% 26% 26% 6% 14% 4% 0% 20% 60% 20% 40% 0%

Under 25 100 1% 11% 18% 36% 9% 9% 23% 30% 5% 14% 6% 4% 18% 45% 18% 18% 9%

25 Plus 100 0% 8% 13% 25% 13% 4% 19% 26% 2% 6% 4% 6% 50% 50% 25% 38% 0%

FEMALES

Females 200 0% 6% 8% 17% 0% 5% 17% 19% 2% 7% 4% 2% 42% 33% 8% 25% 17%

13-17 50 0% 8% 25% 50% 0% 12% 24% 18% 2% 10% 6% 2% 25% 25% 0% 0% 25%

18-24 50 0% 8% 0% 0% 0% 0% 14% 12% 2% 6% 6% 2% 25% 25% 0% 50% 0%

Under 25 100 0% 8% 13% 25% 0% 6% 19% 15% 2% 8% 6% 2% 25% 25% 0% 25% 13%

25 Plus 100 0% 4% 0% 0% 0% 4% 14% 22% 2% 6% 2% 2% 75% 50% 25% 25% 25%


Top 10% (€2.3 M) 23% 75% 40% 60% 9% 33% 52% 12% 21% 43% 31% - 36% 69% 34% 25% 10%

Top 20% (€1.4 M) 15% 64% 35% 56% 10% 26% 45% 14% 14% 33% 23% - 32% 64% 29% 22% 8%

Btm 30% (€0.23 M) 1% 13% 16% 38% 12% 6% 19% 25% 2% 6% 4% - 19% 31% 16% 22% 6%


CONFIDENTIAL

Segment Report


Film:

Release Date:

Field Dates:

FUNNY GAMES / WB

July 4, 2008

June 20 - June 22, 2008


Unaided

Total

Aware

Total

Definite Probably

and

Definite

Not

Definitely

Definite Probably

and

Definite

Not

Definitely

Choice

First

All

Among

Top 3

Released

Open And

1st Choice

Film

Seen

Have


(weighted)

OVERALL

400 1% 12% 26% 51% 5% 10% 26% 22% 4% 11% - 4% 43% 26% 19% 37% 4%

PERSONS

13-17 100 0% 7% 14% 43% 0% 13% 35% 21% 1% 9% - 5% 43% 43% 14% 29% 0%

18-24 100 1% 16% 31% 56% 0% 7% 23% 21% 6% 13% - 4% 31% 44% 19% 50% 6%

25-34 100 1% 16% 25% 56% 13% 9% 26% 24% 8% 14% - 3% 50% 0% 13% 38% 0%

35-49 100 0% 11% 18% 27% 9% 9% 20% 21% 3% 7% - 5% 45% 27% 36% 18% 9%

Under 25 200 1% 12% 26% 52% 0% 10% 29% 21% 4% 11% - 5% 35% 43% 17% 43% 4%

25 Plus 200 1% 13% 22% 44% 11% 9% 23% 22% 5% 10% - 4% 48% 11% 22% 30% 4%

MALES

Males 200 0% 15% 17% 37% 10% 9% 25% 25% 5% 12% - 5% 37% 30% 23% 33% 3%

13-17 50 0% 8% 25% 25% 0% 16% 38% 28% 2% 8% - 6% 25% 50% 25% 25% 0%

18-24 50 0% 20% 20% 50% 0% 8% 24% 24% 8% 16% - 4% 20% 50% 20% 50% 10%

Under 25 100 0% 14% 21% 43% 0% 12% 31% 26% 5% 12% - 5% 21% 50% 21% 43% 7%

25 Plus 100 0% 16% 13% 31% 19% 6% 20% 24% 5% 12% - 6% 50% 13% 25% 25% 0%

FEMALES

Females 200 1% 10% 35% 65% 0% 10% 27% 19% 4% 10% - 3% 50% 20% 15% 40% 5%

13-17 50 0% 6% 0% 67% 0% 10% 33% 14% 0% 10% - 4% 67% 33% 0% 33% 0%

18-24 50 2% 12% 50% 67% 0% 6% 22% 18% 4% 10% - 4% 50% 33% 17% 50% 0%

Under 25 100 1% 9% 33% 67% 0% 8% 27% 16% 2% 10% - 4% 56% 33% 11% 44% 0%

25 Plus 100 1% 11% 36% 64% 0% 12% 26% 21% 6% 9% - 2% 45% 9% 18% 36% 9%


Top 10% (€2.3 M) 23% 75% 40% 60% 9% 33% 52% 12% 21% 43% 31% - 36% 69% 34% 25% 10%

Top 20% (€1.4 M) 15% 64% 35% 56% 10% 26% 45% 14% 14% 33% 23% - 32% 64% 29% 22% 8%

Btm 30% (€0.23 M) 1% 13% 16% 38% 12% 6% 19% 25% 2% 6% 4% - 19% 31% 16% 22% 6%


CONFIDENTIAL

Segment Report


Film:

Release Date:

Field Dates:

GET SMART / UIP

July 23, 2008

June 20 - June 22, 2008


Unaided

Total

Aware

Total

Definite Probably

and

Definite

Not

Definitely

Definite Probably

and

Definite

Not

Definitely

Choice

First

All

Among

Top 3

Released

Open And

1st Choice

Film

Seen

Have


(weighted)

OVERALL

400 1% 14% 31% 59% 3% 11% 24% 24% 1% 7% - 3% 26% 27% 33% 45% 12%

PERSONS

13-17 100 0% 12% 17% 33% 0% 11% 23% 25% 0% 4% - 5% 17% 42% 17% 33% 8%

18-24 100 1% 15% 27% 53% 0% 10% 19% 24% 0% 7% - 3% 20% 33% 27% 40% 13%

25-34 100 2% 12% 25% 67% 0% 7% 22% 26% 0% 8% - 1% 25% 17% 33% 50% 0%

35-49 100 1% 18% 50% 78% 11% 17% 33% 22% 4% 10% - 3% 44% 22% 56% 56% 22%

Under 25 200 1% 14% 22% 44% 0% 11% 21% 25% 0% 6% - 4% 19% 37% 22% 37% 11%

25 Plus 200 2% 15% 40% 73% 7% 12% 27% 24% 2% 9% - 2% 37% 20% 47% 53% 13%

MALES

Males 200 1% 15% 39% 61% 6% 14% 24% 26% 1% 8% - 3% 29% 35% 42% 45% 13%

13-17 50 0% 10% 20% 40% 0% 12% 22% 32% 0% 4% - 4% 0% 60% 40% 40% 0%

18-24 50 2% 16% 38% 50% 0% 16% 22% 28% 0% 8% - 4% 13% 25% 13% 25% 13%

Under 25 100 1% 13% 31% 46% 0% 14% 22% 30% 0% 6% - 4% 8% 38% 23% 31% 8%

25 Plus 100 1% 18% 44% 72% 11% 14% 27% 23% 2% 11% - 2% 44% 33% 56% 56% 17%

FEMALES

Females 200 1% 13% 23% 58% 0% 9% 24% 22% 1% 6% - 3% 27% 19% 27% 46% 12%

13-17 50 0% 14% 14% 29% 0% 10% 24% 18% 0% 4% - 6% 29% 29% 0% 29% 14%

18-24 50 0% 14% 14% 57% 0% 4% 16% 20% 0% 6% - 2% 29% 43% 43% 57% 14%

Under 25 100 0% 14% 14% 43% 0% 7% 20% 19% 0% 5% - 4% 29% 36% 21% 43% 14%

25 Plus 100 2% 12% 33% 75% 0% 10% 28% 25% 2% 7% - 2% 25% 0% 33% 50% 8%


Top 10% (€2.3 M) 23% 75% 40% 60% 9% 33% 52% 12% 21% 43% 31% - 36% 69% 34% 25% 10%

Top 20% (€1.4 M) 15% 64% 35% 56% 10% 26% 45% 14% 14% 33% 23% - 32% 64% 29% 22% 8%

Btm 30% (€0.23 M) 1% 13% 16% 38% 12% 6% 19% 25% 2% 6% 4% - 19% 31% 16% 22% 6%


CONFIDENTIAL

Segment Report


Film:

Release Date:

Field Dates:

HANCOCK / SPRI

July 18, 2008

June 20 - June 22, 2008


Unaided

Total

Aware

Total

Definite Probably

and

Definite

Not

Definitely

Definite Probably

and

Definite

Not

Definitely

Choice

First

All

Among

Top 3

Released

Open And

1st Choice

Film

Seen

Have


(weighted)

OVERALL

400 1% 20% 44% 69% 2% 21% 38% 20% 6% 18% - 4% 51% 36% 29% 32% 6%

PERSONS

13-17 100 0% 12% 33% 58% 8% 22% 35% 25% 5% 13% - 7% 25% 33% 8% 25% 0%

18-24 100 1% 19% 42% 68% 0% 15% 34% 21% 5% 19% - 2% 58% 42% 32% 26% 5%

25-34 100 3% 28% 43% 71% 0% 18% 38% 20% 6% 19% - 2% 64% 32% 39% 39% 7%

35-49 100 0% 20% 55% 75% 0% 28% 47% 12% 7% 21% - 5% 45% 35% 35% 40% 15%

Under 25 200 1% 16% 39% 65% 3% 19% 35% 23% 5% 16% - 5% 45% 39% 23% 26% 3%

25 Plus 200 2% 24% 48% 73% 0% 23% 42% 16% 6% 20% - 3% 56% 33% 38% 40% 10%

MALES

Males 200 1% 21% 51% 70% 0% 24% 40% 19% 6% 19% - 6% 53% 33% 30% 42% 9%

13-17 50 0% 12% 50% 67% 0% 30% 42% 24% 6% 18% - 8% 33% 17% 0% 33% 0%

18-24 50 0% 18% 67% 78% 0% 22% 38% 22% 4% 22% - 4% 56% 33% 0% 33% 0%

Under 25 100 0% 15% 60% 73% 0% 26% 40% 23% 5% 20% - 6% 47% 27% 0% 33% 0%

25 Plus 100 1% 28% 46% 68% 0% 23% 40% 15% 7% 18% - 6% 57% 36% 46% 46% 14%

FEMALES

Females 200 2% 18% 36% 69% 3% 17% 37% 20% 6% 17% - 2% 50% 39% 33% 25% 6%

13-17 50 0% 12% 17% 50% 17% 14% 29% 27% 4% 8% - 6% 17% 50% 17% 17% 0%

18-24 50 2% 20% 20% 60% 0% 8% 30% 20% 6% 16% - 0% 60% 50% 60% 20% 10%

Under 25 100 1% 16% 19% 56% 6% 11% 29% 23% 5% 12% - 3% 44% 50% 44% 19% 6%

25 Plus 100 2% 20% 50% 80% 0% 23% 45% 17% 6% 22% - 1% 55% 30% 25% 30% 5%


Top 10% (€2.3 M) 23% 75% 40% 60% 9% 33% 52% 12% 21% 43% 31% - 36% 69% 34% 25% 10%

Top 20% (€1.4 M) 15% 64% 35% 56% 10% 26% 45% 14% 14% 33% 23% - 32% 64% 29% 22% 8%

Btm 30% (€0.23 M) 1% 13% 16% 38% 12% 6% 19% 25% 2% 6% 4% - 19% 31% 16% 22% 6%


CONFIDENTIAL

Segment Report


Film:

Release Date:

Field Dates:

HAPPENING, THE / Fox

June 13, 2008

June 20 - June 22, 2008


Unaided

Total

Aware

Total

Definite Probably

and

Definite

Not

Definitely

Definite Probably

and

Definite

Not

Definitely

Choice

First

All

Among

Top 3

Released

Open And

1st Choice

Film

Seen

Have


(weighted)

OVERALL

400 25% 36% 16% 30% 14% 13% 32% 20% 5% 16% 14% 10% 28% 35% 24% 19% 8%

PERSONS

13-17 100 26% 36% 28% 53% 25% 21% 45% 23% 4% 12% 13% 4% 14% 29% 6% 9% 0%

18-24 100 26% 43% 14% 26% 9% 11% 31% 15% 8% 20% 16% 10% 23% 40% 30% 21% 5%

25-34 100 24% 31% 13% 13% 13% 7% 16% 26% 5% 12% 10% 16% 39% 35% 23% 16% 13%

35-49 100 25% 34% 9% 32% 9% 13% 34% 15% 4% 19% 18% 12% 32% 35% 35% 29% 15%

Under 25 200 26% 40% 20% 38% 16% 16% 38% 19% 6% 16% 15% 7% 19% 35% 19% 15% 3%

25 Plus 200 25% 32% 11% 23% 11% 10% 25% 20% 4% 15% 14% 14% 35% 35% 29% 23% 14%

MALES

Males 200 21% 34% 15% 26% 18% 14% 31% 20% 4% 13% 12% 11% 33% 36% 27% 22% 9%

13-17 50 20% 32% 25% 50% 25% 24% 46% 24% 4% 12% 12% 8% 20% 40% 7% 20% 0%

18-24 50 22% 38% 16% 16% 16% 16% 32% 16% 4% 10% 8% 8% 32% 37% 26% 16% 5%

Under 25 100 21% 35% 20% 31% 20% 20% 39% 20% 4% 11% 10% 8% 26% 38% 18% 18% 3%

25 Plus 100 21% 33% 9% 21% 15% 8% 24% 21% 5% 16% 14% 14% 39% 33% 36% 27% 15%

FEMALES

Females 200 30% 38% 17% 36% 11% 12% 32% 19% 6% 18% 17% 10% 21% 34% 21% 16% 7%

13-17 50 33% 41% 30% 55% 25% 18% 45% 22% 4% 12% 14% 0% 10% 20% 5% 0% 0%

18-24 50 30% 48% 13% 33% 4% 6% 30% 14% 12% 30% 24% 12% 17% 42% 33% 25% 4%

Under 25 100 31% 44% 20% 43% 14% 12% 37% 18% 8% 21% 19% 6% 14% 32% 20% 14% 2%

25 Plus 100 28% 32% 13% 25% 6% 12% 26% 20% 4% 15% 14% 14% 31% 38% 22% 19% 13%


Top 10% (€2.3 M) 23% 75% 40% 60% 9% 33% 52% 12% 21% 43% 31% - 36% 69% 34% 25% 10%

Top 20% (€1.4 M) 15% 64% 35% 56% 10% 26% 45% 14% 14% 33% 23% - 32% 64% 29% 22% 8%

Btm 30% (€0.23 M) 1% 13% 16% 38% 12% 6% 19% 25% 2% 6% 4% - 19% 31% 16% 22% 6%


CONFIDENTIAL

Segment Report


Film:

Release Date:

Field Dates:

IN BRUGES / UIP

July 18, 2008

June 20 - June 22, 2008


Unaided

Total

Aware

Total

Definite Probably

and

Definite

Not

Definitely

Definite Probably

and

Definite

Not

Definitely

Choice

First

All

Among

Top 3

Released

Open And

1st Choice

Film

Seen

Have


(weighted)

OVERALL

400 0% 5% 19% 59% 4% 7% 26% 22% 1% 5% - 3% 45% 31% 15% 42% 0%

PERSONS

13-17 100 0% 7% 0% 43% 0% 11% 26% 27% 0% 2% - 5% 43% 57% 0% 43% 0%

18-24 100 0% 4% 25% 50% 0% 4% 20% 19% 3% 6% - 3% 25% 0% 0% 50% 0%

25-34 100 0% 5% 20% 80% 0% 5% 23% 26% 1% 8% - 0% 20% 40% 20% 60% 0%

35-49 100 0% 5% 40% 60% 20% 9% 35% 17% 1% 3% - 3% 40% 0% 40% 20% 0%

Under 25 200 0% 6% 9% 45% 0% 8% 23% 23% 2% 4% - 4% 36% 36% 0% 45% 0%

25 Plus 200 0% 5% 30% 70% 10% 7% 29% 21% 1% 5% - 1% 30% 20% 30% 40% 0%

MALES

Males 200 0% 7% 13% 53% 7% 8% 27% 24% 1% 5% - 4% 27% 27% 13% 47% 0%

13-17 50 0% 10% 0% 40% 0% 12% 28% 32% 0% 2% - 8% 20% 60% 0% 40% 0%

18-24 50 0% 8% 25% 50% 0% 8% 20% 24% 2% 6% - 4% 25% 0% 0% 50% 0%

Under 25 100 0% 9% 11% 44% 0% 10% 24% 28% 1% 4% - 6% 22% 33% 0% 44% 0%

25 Plus 100 0% 6% 17% 67% 17% 6% 30% 20% 2% 7% - 3% 33% 17% 33% 50% 0%

FEMALES

Females 200 0% 3% 33% 67% 0% 7% 25% 21% 1% 4% - 1% 50% 33% 17% 33% 0%

13-17 50 0% 4% 0% 50% 0% 10% 24% 22% 0% 2% - 2% 100% 50% 0% 50% 0%

18-24 50 0% 0% N/A N/A N/A 0% 20% 14% 4% 6% - 2% N/A N/A N/A N/A N/A

Under 25 100 0% 2% 0% 50% 0% 5% 22% 18% 2% 4% - 2% 100% 50% 0% 50% 0%

25 Plus 100 0% 4% 50% 75% 0% 8% 28% 23% 0% 4% - 0% 25% 25% 25% 25% 0%


Top 10% (€2.3 M) 23% 75% 40% 60% 9% 33% 52% 12% 21% 43% 31% - 36% 69% 34% 25% 10%

Top 20% (€1.4 M) 15% 64% 35% 56% 10% 26% 45% 14% 14% 33% 23% - 32% 64% 29% 22% 8%

Btm 30% (€0.23 M) 1% 13% 16% 38% 12% 6% 19% 25% 2% 6% 4% - 19% 31% 16% 22% 6%


CONFIDENTIAL

Segment Report


Film:

Release Date:

Field Dates:

INCREIBLE HULK, EL (INCREDIBLE HUL... / SPRI

June 20, 2008

June 20 - June 22, 2008


Unaided

Total

Aware

Total

Definite Probably

and

Definite

Not

Definitely

Definite Probably

and

Definite

Not

Definitely

Choice

First

All

Among

Top 3

Released

Open And

1st Choice

Film

Seen

Have


(weighted)

OVERALL

400 41% 82% 19% 37% 16% 18% 37% 16% 10% 32% 33% 16% 34% 71% 37% 34% 9%

PERSONS

13-17 100 32% 81% 14% 31% 20% 15% 34% 17% 10% 25% 33% 22% 31% 66% 31% 30% 4%

18-24 100 42% 82% 9% 30% 16% 8% 30% 13% 6% 36% 30% 15% 30% 76% 40% 34% 5%

25-34 100 43% 84% 24% 44% 17% 20% 40% 19% 10% 36% 37% 8% 44% 69% 38% 37% 11%

35-49 100 46% 80% 28% 42% 14% 31% 45% 14% 13% 32% 33% 18% 31% 72% 38% 33% 15%

Under 25 200 37% 81% 11% 31% 18% 12% 32% 15% 8% 31% 32% 19% 31% 71% 36% 32% 4%

25 Plus 200 45% 82% 26% 43% 15% 25% 42% 16% 11% 34% 35% 13% 38% 70% 38% 35% 13%

MALES

Males 200 44% 80% 22% 45% 9% 21% 42% 9% 13% 40% 47% 14% 39% 72% 44% 43% 13%

13-17 50 29% 76% 18% 42% 18% 20% 40% 16% 14% 38% 48% 12% 32% 68% 37% 39% 5%

18-24 50 44% 78% 13% 28% 5% 12% 28% 4% 12% 42% 46% 24% 41% 67% 41% 44% 8%

Under 25 100 36% 77% 16% 35% 12% 16% 34% 10% 13% 40% 47% 18% 36% 68% 39% 42% 6%

25 Plus 100 52% 82% 28% 54% 7% 26% 50% 9% 14% 41% 48% 11% 42% 76% 49% 45% 18%

FEMALES

Females 200 37% 84% 16% 29% 23% 16% 32% 22% 6% 24% 19% 17% 29% 69% 30% 25% 5%

13-17 50 35% 86% 10% 21% 21% 10% 29% 18% 6% 12% 18% 33% 31% 64% 26% 21% 2%

18-24 50 40% 86% 5% 33% 26% 4% 32% 22% 0% 30% 14% 6% 21% 84% 40% 26% 2%

Under 25 100 38% 86% 7% 27% 24% 7% 30% 20% 3% 21% 16% 19% 26% 74% 33% 24% 2%

25 Plus 100 37% 82% 24% 32% 23% 25% 34% 24% 9% 27% 22% 15% 33% 65% 27% 26% 7%


Top 10% (€2.3 M) 23% 75% 40% 60% 9% 33% 52% 12% 21% 43% 31% - 36% 69% 34% 25% 10%

Top 20% (€1.4 M) 15% 64% 35% 56% 10% 26% 45% 14% 14% 33% 23% - 32% 64% 29% 22% 8%

Btm 30% (€0.23 M) 1% 13% 16% 38% 12% 6% 19% 25% 2% 6% 4% - 19% 31% 16% 22% 6%


CONFIDENTIAL

Segment Report


Film:

Release Date:

Field Dates:

KUNG FU PANDA / UIP

July 11, 2008

June 20 - June 22, 2008


Unaided

Total

Aware

Total

Definite Probably

and

Definite

Not

Definitely

Definite Probably

and

Definite

Not

Definitely

Choice

First

All

Among

Top 3

Released

Open And

1st Choice

Film

Seen

Have


(weighted)

OVERALL

400 7% 49% 21% 41% 14% 16% 32% 23% 7% 23% - 8% 46% 49% 44% 33% 5%

PERSONS

13-17 100 3% 47% 21% 36% 26% 18% 32% 25% 4% 17% - 8% 30% 53% 40% 17% 2%

18-24 100 5% 55% 16% 36% 11% 11% 30% 20% 11% 24% - 6% 44% 56% 36% 33% 4%

25-34 100 9% 47% 21% 43% 9% 13% 29% 25% 8% 27% - 11% 60% 43% 49% 40% 4%

35-49 100 9% 46% 28% 51% 11% 22% 39% 20% 4% 25% - 6% 49% 47% 51% 45% 11%

Under 25 200 4% 51% 19% 36% 18% 15% 31% 23% 8% 21% - 7% 37% 55% 38% 25% 3%

25 Plus 200 9% 46% 24% 47% 10% 17% 34% 22% 6% 26% - 8% 54% 45% 50% 43% 7%

MALES

Males 200 7% 51% 25% 45% 14% 18% 35% 21% 8% 26% - 8% 49% 55% 49% 44% 8%

13-17 50 4% 44% 27% 32% 32% 18% 30% 28% 4% 14% - 6% 32% 59% 50% 27% 5%

18-24 50 4% 56% 21% 39% 7% 16% 34% 18% 10% 30% - 10% 46% 57% 36% 39% 4%

Under 25 100 4% 50% 24% 36% 18% 17% 32% 23% 7% 22% - 8% 40% 58% 42% 34% 4%

25 Plus 100 9% 51% 26% 53% 9% 19% 39% 20% 10% 31% - 9% 57% 53% 55% 53% 11%

FEMALES

Females 200 7% 47% 17% 38% 14% 14% 30% 24% 5% 20% - 7% 42% 44% 39% 23% 2%

13-17 50 2% 51% 16% 40% 20% 18% 35% 22% 4% 20% - 10% 28% 48% 32% 8% 0%

18-24 50 6% 54% 11% 33% 15% 6% 26% 22% 12% 18% - 2% 41% 56% 37% 26% 4%

Under 25 100 4% 53% 13% 37% 17% 12% 30% 22% 8% 19% - 6% 35% 52% 35% 17% 2%

25 Plus 100 9% 41% 22% 39% 10% 16% 29% 25% 2% 21% - 8% 51% 34% 44% 29% 2%


Top 10% (€2.3 M) 23% 75% 40% 60% 9% 33% 52% 12% 21% 43% 31% - 36% 69% 34% 25% 10%

Top 20% (€1.4 M) 15% 64% 35% 56% 10% 26% 45% 14% 14% 33% 23% - 32% 64% 29% 22% 8%

Btm 30% (€0.23 M) 1% 13% 16% 38% 12% 6% 19% 25% 2% 6% 4% - 19% 31% 16% 22% 6%


CONFIDENTIAL

Segment Report


Film:

Release Date:

Field Dates:

MARGOT Y LA BODA (MARGOT AT THE... / UIP

June 20, 2008

June 20 - June 22, 2008


Unaided

Total

Aware

Total

Definite Probably

and

Definite

Not

Definitely

Definite Probably

and

Definite

Not

Definitely

Choice

First

All

Among

Top 3

Released

Open And

1st Choice

Film

Seen

Have


(weighted)

OVERALL

400 3% 18% 12% 50% 8% 7% 29% 21% 4% 15% 8% 4% 31% 24% 22% 25% 5%

PERSONS

13-17 100 1% 19% 5% 47% 16% 8% 33% 25% 2% 11% 3% 4% 37% 37% 21% 26% 0%

18-24 100 1% 13% 8% 62% 0% 4% 28% 25% 7% 18% 10% 1% 15% 31% 31% 23% 0%

25-34 100 5% 19% 21% 42% 16% 7% 19% 22% 3% 12% 6% 3% 11% 11% 26% 37% 11%

35-49 100 4% 23% 17% 57% 0% 11% 36% 11% 4% 18% 14% 7% 48% 17% 17% 17% 9%

Under 25 200 1% 16% 6% 53% 9% 6% 31% 25% 5% 15% 7% 3% 28% 34% 25% 25% 0%

25 Plus 200 5% 21% 19% 50% 7% 9% 27% 16% 3% 15% 10% 5% 31% 14% 21% 26% 10%

MALES

Males 200 3% 16% 3% 36% 3% 7% 24% 23% 4% 9% 5% 3% 30% 27% 18% 27% 6%

13-17 50 0% 16% 0% 38% 13% 10% 28% 30% 4% 8% 0% 4% 63% 25% 25% 0% 0%

18-24 50 2% 10% 20% 40% 0% 8% 24% 30% 10% 14% 10% 2% 20% 40% 0% 20% 0%

Under 25 100 1% 13% 8% 38% 8% 9% 26% 30% 7% 11% 5% 3% 46% 31% 15% 8% 0%

25 Plus 100 5% 20% 0% 35% 0% 6% 23% 17% 2% 7% 5% 4% 20% 25% 20% 40% 10%

FEMALES

Females 200 3% 21% 22% 63% 12% 8% 34% 18% 4% 21% 12% 4% 29% 20% 27% 24% 5%

13-17 50 2% 22% 9% 55% 18% 6% 39% 20% 0% 14% 6% 4% 18% 45% 18% 45% 0%

18-24 50 0% 16% 0% 75% 0% 0% 32% 20% 4% 22% 10% 0% 13% 25% 50% 25% 0%

Under 25 100 1% 19% 5% 63% 11% 3% 35% 20% 2% 18% 8% 2% 16% 37% 32% 37% 0%

25 Plus 100 4% 22% 36% 64% 14% 12% 32% 16% 5% 23% 15% 6% 41% 5% 23% 14% 9%


Top 10% (€2.3 M) 23% 75% 40% 60% 9% 33% 52% 12% 21% 43% 31% - 36% 69% 34% 25% 10%

Top 20% (€1.4 M) 15% 64% 35% 56% 10% 26% 45% 14% 14% 33% 23% - 32% 64% 29% 22% 8%

Btm 30% (€0.23 M) 1% 13% 16% 38% 12% 6% 19% 25% 2% 6% 4% - 19% 31% 16% 22% 6%


CONFIDENTIAL

Segment Report


Film:

Release Date:

Field Dates:

NIM'S ISLAND / UIP

July 25, 2008

June 20 - June 22, 2008


Unaided

Total

Aware

Total

Definite Probably

and

Definite

Not

Definitely

Definite Probably

and

Definite

Not

Definitely

Choice

First

All

Among

Top 3

Released

Open And

1st Choice

Film

Seen

Have


(weighted)

OVERALL

400 0% 8% 10% 44% 10% 7% 23% 23% 3% 9% - 3% 34% 21% 22% 38% 0%

PERSONS

13-17 100 0% 5% 40% 80% 0% 12% 29% 28% 3% 10% - 2% 60% 20% 20% 40% 0%

18-24 100 0% 5% 0% 40% 20% 3% 21% 23% 1% 6% - 2% 20% 20% 0% 60% 0%

25-34 100 0% 11% 0% 18% 18% 6% 18% 27% 2% 7% - 2% 9% 9% 55% 27% 0%

35-49 100 0% 13% 0% 31% 0% 6% 24% 14% 5% 11% - 5% 46% 38% 23% 23% 0%

Under 25 200 0% 5% 20% 60% 10% 8% 25% 26% 2% 8% - 2% 40% 20% 10% 50% 0%

25 Plus 200 0% 12% 0% 25% 8% 6% 21% 20% 3% 9% - 3% 29% 25% 38% 25% 0%

MALES

Males 200 0% 10% 5% 29% 10% 6% 23% 26% 3% 7% - 4% 29% 29% 38% 29% 0%

13-17 50 0% 4% 50% 100% 0% 12% 34% 32% 2% 8% - 2% 0% 0% 50% 50% 0%

18-24 50 0% 6% 0% 33% 33% 6% 24% 28% 2% 8% - 4% 33% 33% 0% 33% 0%

Under 25 100 0% 5% 20% 60% 20% 9% 29% 30% 2% 8% - 3% 20% 20% 20% 40% 0%

25 Plus 100 0% 16% 0% 19% 6% 4% 17% 22% 4% 7% - 5% 31% 31% 44% 25% 0%

FEMALES

Females 200 0% 7% 8% 46% 8% 7% 23% 20% 3% 10% - 2% 38% 15% 15% 38% 0%

13-17 50 0% 6% 33% 67% 0% 12% 24% 24% 4% 12% - 2% 100% 33% 0% 33% 0%

18-24 50 0% 4% 0% 50% 0% 0% 18% 18% 0% 4% - 0% 0% 0% 0% 100% 0%

Under 25 100 0% 5% 20% 60% 0% 6% 21% 21% 2% 8% - 1% 60% 20% 0% 60% 0%

25 Plus 100 0% 8% 0% 38% 13% 8% 25% 19% 3% 11% - 2% 25% 13% 25% 25% 0%


Top 10% (€2.3 M) 23% 75% 40% 60% 9% 33% 52% 12% 21% 43% 31% - 36% 69% 34% 25% 10%

Top 20% (€1.4 M) 15% 64% 35% 56% 10% 26% 45% 14% 14% 33% 23% - 32% 64% 29% 22% 8%

Btm 30% (€0.23 M) 1% 13% 16% 38% 12% 6% 19% 25% 2% 6% 4% - 19% 31% 16% 22% 6%


CONFIDENTIAL

Segment Report


Film:

Release Date:

Field Dates:

P.S., I LOVE YOU / FilmX

July 11, 2008

June 20 - June 22, 2008


Unaided

Total

Aware

Total

Definite Probably

and

Definite

Not

Definitely

Definite Probably

and

Definite

Not

Definitely

Choice

First

All

Among

Top 3

Released

Open And

1st Choice

Film

Seen

Have


(weighted)

OVERALL

400 0% 12% 15% 31% 9% 14% 29% 24% 6% 17% - 5% 48% 23% 31% 35% 3%

PERSONS

13-17 100 0% 13% 23% 62% 0% 22% 37% 30% 7% 18% - 5% 77% 31% 23% 23% 0%

18-24 100 0% 16% 19% 38% 6% 11% 30% 23% 5% 19% - 6% 44% 25% 25% 31% 13%

25-34 100 0% 9% 11% 22% 22% 8% 24% 25% 2% 14% - 1% 33% 0% 33% 33% 0%

35-49 100 1% 9% 11% 11% 0% 13% 24% 19% 11% 18% - 7% 44% 33% 44% 56% 0%

Under 25 200 0% 15% 21% 48% 3% 17% 34% 27% 6% 19% - 6% 59% 28% 24% 28% 7%

25 Plus 200 1% 9% 11% 17% 11% 10% 24% 22% 6% 16% - 4% 39% 17% 39% 44% 0%

MALES

Males 200 0% 13% 15% 31% 4% 16% 26% 29% 2% 8% - 3% 62% 27% 23% 35% 8%

13-17 50 0% 14% 29% 57% 0% 30% 38% 38% 6% 12% - 4% 86% 43% 14% 0% 0%

18-24 50 0% 16% 0% 13% 13% 10% 24% 34% 0% 6% - 6% 63% 38% 0% 38% 25%

Under 25 100 0% 15% 13% 33% 7% 20% 31% 36% 3% 9% - 5% 73% 40% 7% 20% 13%

25 Plus 100 0% 11% 18% 27% 0% 12% 22% 23% 2% 7% - 2% 45% 9% 45% 55% 0%

FEMALES

Females 200 1% 11% 19% 43% 10% 11% 31% 19% 10% 27% - 6% 38% 19% 38% 33% 0%

13-17 50 0% 12% 17% 67% 0% 14% 37% 22% 8% 24% - 6% 67% 17% 33% 50% 0%

18-24 50 0% 16% 38% 63% 0% 12% 36% 12% 10% 32% - 6% 25% 13% 50% 25% 0%

Under 25 100 0% 14% 29% 64% 0% 13% 36% 17% 9% 28% - 6% 43% 14% 43% 36% 0%

25 Plus 100 1% 7% 0% 0% 29% 9% 26% 21% 11% 25% - 6% 29% 29% 29% 29% 0%


Top 10% (€2.3 M) 23% 75% 40% 60% 9% 33% 52% 12% 21% 43% 31% - 36% 69% 34% 25% 10%

Top 20% (€1.4 M) 15% 64% 35% 56% 10% 26% 45% 14% 14% 33% 23% - 32% 64% 29% 22% 8%

Btm 30% (€0.23 M) 1% 13% 16% 38% 12% 6% 19% 25% 2% 6% 4% - 19% 31% 16% 22% 6%


CONFIDENTIAL

Segment Report


Film:

Release Date:

Field Dates:

SEXO EN NUEVA YORK (SEX AND THE ... / TRIP

June 20, 2008

June 20 - June 22, 2008


Unaided

Total

Aware

Total

Definite Probably

and

Definite

Not

Definitely

Definite Probably

and

Definite

Not

Definitely

Choice

First

All

Among

Top 3

Released

Open And

1st Choice

Film

Seen

Have


(weighted)

OVERALL

400 38% 88% 20% 42% 17% 20% 41% 17% 20% 41% 40% 18% 32% 73% 39% 36% 13%

PERSONS

13-17 100 25% 90% 26% 46% 17% 26% 47% 16% 14% 44% 43% 20% 26% 65% 29% 26% 9%

18-24 100 49% 92% 13% 34% 17% 14% 34% 16% 20% 39% 39% 21% 34% 77% 50% 42% 14%

25-34 100 37% 85% 24% 46% 16% 20% 44% 18% 26% 46% 45% 9% 35% 72% 36% 45% 14%

35-49 100 40% 85% 17% 42% 16% 18% 41% 17% 18% 35% 32% 20% 34% 78% 42% 33% 16%

Under 25 200 37% 91% 19% 40% 17% 20% 41% 16% 17% 42% 41% 21% 30% 71% 40% 34% 12%

25 Plus 200 39% 85% 20% 44% 16% 19% 42% 17% 22% 40% 38% 14% 35% 75% 39% 39% 15%

MALES

Males 200 34% 85% 17% 41% 20% 16% 41% 20% 11% 32% 31% 11% 36% 69% 40% 39% 13%

13-17 50 20% 82% 29% 44% 24% 28% 46% 22% 8% 34% 32% 14% 24% 59% 24% 27% 2%

18-24 50 40% 88% 7% 36% 20% 10% 36% 18% 10% 30% 32% 14% 39% 70% 41% 41% 18%

Under 25 100 30% 85% 18% 40% 22% 19% 41% 20% 9% 32% 32% 14% 32% 65% 33% 34% 11%

25 Plus 100 37% 85% 16% 42% 19% 14% 41% 20% 14% 33% 30% 9% 40% 73% 48% 43% 15%

FEMALES

Females 200 43% 91% 23% 43% 13% 23% 42% 14% 28% 50% 49% 24% 29% 77% 39% 34% 14%

13-17 50 30% 98% 23% 48% 10% 24% 49% 10% 20% 55% 55% 27% 27% 71% 33% 25% 15%

18-24 50 58% 96% 19% 31% 15% 18% 32% 14% 30% 48% 46% 28% 29% 83% 58% 44% 10%

Under 25 100 45% 97% 21% 40% 13% 21% 40% 12% 25% 52% 51% 27% 28% 77% 46% 34% 13%

25 Plus 100 40% 85% 25% 46% 14% 24% 44% 15% 30% 48% 47% 20% 29% 76% 31% 34% 15%


Top 10% (€2.3 M) 23% 75% 40% 60% 9% 33% 52% 12% 21% 43% 31% - 36% 69% 34% 25% 10%

Top 20% (€1.4 M) 15% 64% 35% 56% 10% 26% 45% 14% 14% 33% 23% - 32% 64% 29% 22% 8%

Btm 30% (€0.23 M) 1% 13% 16% 38% 12% 6% 19% 25% 2% 6% 4% - 19% 31% 16% 22% 6%


CONFIDENTIAL

Segment Report


Film:

Release Date:

Field Dates:

TROPA DE ELITE (ELITE SQUAD, THE) / Alta

July 11, 2008

June 20 - June 22, 2008


Unaided

Total

Aware

Total

Definite Probably

and

Definite

Not

Definitely

Definite Probably

and

Definite

Not

Definitely

Choice

First

All

Among

Top 3

Released

Open And

1st Choice

Film

Seen

Have


(weighted)

OVERALL

400 0% 9% 27% 40% 4% 8% 21% 29% 3% 8% - 4% 21% 33% 20% 19% 2%

PERSONS

13-17 100 0% 16% 25% 38% 0% 14% 26% 26% 8% 15% - 9% 31% 25% 13% 6% 6%

18-24 100 0% 7% 14% 43% 0% 4% 16% 32% 2% 7% - 2% 14% 57% 29% 29% 0%

25-34 100 0% 4% 0% 0% 0% 5% 20% 26% 2% 3% - 2% 0% 50% 0% 25% 0%

35-49 100 1% 9% 44% 56% 11% 8% 23% 31% 0% 7% - 2% 22% 22% 33% 22% 0%

Under 25 200 0% 12% 22% 39% 0% 9% 21% 29% 5% 11% - 6% 26% 35% 17% 13% 4%

25 Plus 200 1% 6% 31% 38% 8% 6% 21% 28% 1% 5% - 2% 15% 31% 23% 23% 0%

MALES

Males 200 1% 9% 22% 44% 6% 8% 25% 28% 4% 10% - 5% 17% 50% 28% 6% 0%

13-17 50 0% 12% 33% 50% 0% 16% 28% 26% 12% 20% - 12% 17% 33% 33% 0% 0%

18-24 50 0% 10% 20% 60% 0% 8% 24% 34% 4% 12% - 4% 20% 80% 20% 20% 0%

Under 25 100 0% 11% 27% 55% 0% 12% 26% 30% 8% 16% - 8% 18% 55% 27% 9% 0%

25 Plus 100 1% 7% 14% 29% 14% 4% 24% 26% 1% 5% - 2% 14% 43% 29% 0% 0%

FEMALES

Females 200 0% 9% 28% 33% 0% 8% 18% 30% 2% 6% - 3% 28% 17% 11% 28% 6%

13-17 50 0% 20% 20% 30% 0% 12% 24% 27% 4% 10% - 6% 40% 20% 0% 10% 10%

18-24 50 0% 4% 0% 0% 0% 0% 8% 30% 0% 2% - 0% 0% 0% 50% 50% 0%

Under 25 100 0% 12% 17% 25% 0% 6% 16% 28% 2% 6% - 3% 33% 17% 8% 17% 8%

25 Plus 100 0% 6% 50% 50% 0% 9% 19% 31% 1% 5% - 2% 17% 17% 17% 50% 0%


Top 10% (€2.3 M) 23% 75% 40% 60% 9% 33% 52% 12% 21% 43% 31% - 36% 69% 34% 25% 10%

Top 20% (€1.4 M) 15% 64% 35% 56% 10% 26% 45% 14% 14% 33% 23% - 32% 64% 29% 22% 8%

Btm 30% (€0.23 M) 1% 13% 16% 38% 12% 6% 19% 25% 2% 6% 4% - 19% 31% 16% 22% 6%


CONFIDENTIAL

Segment Report


Film:

Release Date:

Field Dates:

X-FILES, THE: I WANT TO BELIEVE / Fox

July 25, 2008

June 20 - June 22, 2008


Unaided

Total

Aware

Total

Definite Probably

and

Definite

Not

Definitely

Definite Probably

and

Definite

Not

Definitely

Choice

First

All

Among

Top 3

Released

Open And

1st Choice

Film

Seen

Have


(weighted)

OVERALL

400 0% 25% 24% 55% 3% 17% 37% 18% 7% 25% - 4% 27% 21% 21% 42% 5%

PERSONS

13-17 100 0% 15% 33% 67% 0% 19% 37% 20% 6% 17% - 6% 33% 33% 33% 20% 0%

18-24 100 0% 26% 15% 38% 0% 9% 25% 17% 4% 24% - 4% 19% 23% 23% 42% 4%

25-34 100 0% 35% 23% 60% 6% 14% 40% 21% 7% 30% - 2% 37% 14% 17% 54% 3%

35-49 100 0% 26% 41% 67% 4% 27% 45% 13% 13% 31% - 4% 22% 22% 26% 44% 15%

Under 25 200 0% 21% 22% 49% 0% 14% 31% 19% 5% 21% - 5% 24% 27% 27% 34% 2%

25 Plus 200 0% 30% 31% 63% 5% 20% 42% 17% 10% 30% - 3% 31% 18% 21% 50% 8%

MALES

Males 200 0% 31% 32% 60% 0% 20% 40% 15% 9% 28% - 6% 30% 25% 30% 44% 8%

13-17 50 0% 24% 42% 58% 0% 26% 42% 22% 8% 22% - 8% 25% 42% 42% 17% 0%

18-24 50 0% 30% 20% 40% 0% 12% 26% 14% 4% 22% - 6% 27% 27% 33% 47% 7%

Under 25 100 0% 27% 30% 48% 0% 19% 34% 18% 6% 22% - 7% 26% 33% 37% 33% 4%

25 Plus 100 0% 35% 33% 69% 0% 22% 46% 13% 12% 35% - 6% 33% 19% 25% 53% 11%

FEMALES

Females 200 0% 20% 20% 53% 8% 14% 34% 20% 6% 23% - 2% 25% 15% 13% 43% 3%

13-17 50 0% 6% 0% 100% 0% 12% 33% 18% 4% 12% - 4% 67% 0% 0% 33% 0%

18-24 50 0% 22% 9% 36% 0% 6% 24% 20% 4% 26% - 2% 9% 18% 9% 36% 0%

Under 25 100 0% 14% 7% 50% 0% 9% 28% 19% 4% 19% - 3% 21% 14% 7% 36% 0%

25 Plus 100 0% 26% 27% 54% 12% 19% 39% 21% 8% 26% - 0% 27% 15% 15% 46% 4%


Top 10% (€2.3 M) 23% 75% 40% 60% 9% 33% 52% 12% 21% 43% 31% - 36% 69% 34% 25% 10%

Top 20% (€1.4 M) 15% 64% 35% 56% 10% 26% 45% 14% 14% 33% 23% - 32% 64% 29% 22% 8%

Btm 30% (€0.23 M) 1% 13% 16% 38% 12% 6% 19% 25% 2% 6% 4% - 19% 31% 16% 22% 6%


CONFIDENTIAL

History Report


Film Tracking Study SpainHistory Field Dates: June 20 - June 22, 2008

Int'l Territory: Spain

Film:

Release Date:

Field Dates:

CHRONICLES OF NARNIA: PRINCE CASPIAN, THE / Disney

July 4, 2008

June 20 - June 22, 2008

TOTAL GENDER AGE MALES BY AGE FEMALES BY AGE SOURCE OF AWARENESS

Weighted Male Female 25

Under

Plus

25

13-17 18-24 25-34 35-49 25

Under

Plus

25

13-17 18-24 25

Under

Plus

25

13-17 18-24 Film

Seen

Have

Preview Commercial

TV

Poster

Movie

Internet Radio

UNAIDED AWARE

May 30 - June 1, 2008 4% 5% 3% 5% 4% 3% 6% 4% 3% 6% 4% 6% 6% 3% 3% 0% 6% 44% 75% 69% 56% 38% 19%

June 6 - June 8, 2008 5% 4% 6% 8% 2% 8% 8% 1% 2% 7% 0% 10% 4% 9% 3% 6% 12% 47% 63% 47% 58% 42% 16%

June 13 - June 15, 2008 6% 7% 5% 6% 6% 2% 9% 10% 2% 7% 7% 2% 12% 4% 5% 2% 6% 17% 52% 43% 52% 52% 9%

June 20 - June 22, 2008 6% 6% 7% 4% 8% 4% 4% 5% 11% 4% 7% 6% 2% 4% 9% 2% 6% 17% 25% 58% 54% 38% 17%

TOTAL AWARE

May 30 - June 1, 2008 52% 55% 49% 49% 55% 51% 46% 60% 50% 49% 61% 56% 42% 48% 49% 46% 50% 19% 35% 39% 35% 34% 8%

June 6 - June 8, 2008 50% 51% 49% 53% 47% 54% 52% 49% 45% 49% 53% 54% 44% 57% 41% 54% 60% 15% 37% 39% 39% 43% 7%

June 13 - June 15, 2008 49% 48% 49% 48% 49% 53% 43% 55% 43% 46% 50% 54% 38% 50% 48% 52% 48% 13% 34% 45% 36% 38% 6%

June 20 - June 22, 2008 58% 53% 62% 58% 58% 57% 59% 55% 60% 50% 56% 46% 54% 66% 59% 67% 64% 13% 35% 54% 35% 33% 5%

DEFINITE INTEREST - AWARE

May 30 - June 1, 2008 20% 17% 24% 16% 24% 18% 15% 30% 16% 14% 20% 18% 10% 19% 29% 17% 20% 0% 52% 31% 45% 38% 7%

June 6 - June 8, 2008 22% 13% 30% 20% 22% 28% 12% 16% 29% 13% 13% 22% 0% 26% 34% 33% 20% 0% 45% 40% 43% 43% 12%

June 13 - June 15, 2008 31% 26% 36% 35% 27% 38% 33% 31% 21% 28% 24% 30% 26% 42% 29% 46% 38% 0% 35% 48% 43% 42% 2%

June 20 - June 22, 2008 22% 23% 21% 20% 24% 25% 15% 15% 33% 22% 25% 26% 19% 18% 24% 24% 13% 0% 47% 55% 51% 43% 6%

CONFIDENTIAL

History Report




Under

Plus

25

13-17 18-24 25-34 35-49 25

Under

Plus

25

13-17 18-24 25

Under

Plus

25

13-17 18-24 Film

Seen

Have

Preview Commercial

TV

Poster

Movie

Internet Radio

FIRST CHOICE - ALL

May 30 - June 1, 2008 6% 6% 6% 6% 7% 5% 6% 8% 5% 3% 9% 2% 4% 8% 4% 8% 8% 13% 42% 29% 33% 13% 8%

June 6 - June 8, 2008 6% 6% 7% 6% 7% 6% 5% 6% 7% 3% 8% 4% 2% 8% 5% 8% 8% 4% 29% 13% 17% 6% 0%

June 13 - June 15, 2008 11% 9% 13% 12% 11% 12% 11% 12% 9% 10% 8% 8% 12% 13% 13% 16% 10% 7% 30% 33% 40% 9% 2%

June 20 - June 22, 2008 10% 11% 9% 11% 8% 10% 12% 10% 7% 10% 12% 4% 16% 12% 5% 16% 8% 8% 41% 49% 38% 15% 3%

Film:

Release Date:

Field Dates:

CHRONICLES OF NARNIA: PRINCE CASPIAN, THE / Disney

July 4, 2008

June 20 - June 22, 2008

CONFIDENTIAL

History Report


Film:

Release Date:

Field Dates:

DOOMSDAY / UIP

July 25, 2008

June 20 - June 22, 2008



Under

Plus

25

13-17 18-24 25-34 35-49 25

Under

Plus

25

13-17 18-24 25

Under

Plus

25

13-17 18-24 Film

Seen

Have

Preview Commercial

TV

Poster

Movie

Internet Radio

UNAIDED AWARE

June 20 - June 22, 2008 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

TOTAL AWARE

June 20 - June 22, 2008 6% 9% 4% 8% 5% 5% 10% 6% 4% 10% 8% 6% 14% 5% 2% 4% 6% 16% 32% 28% 24% 48% 15%


June 20 - June 22, 2008 20% 17% 14% 20% 10% 40% 10% 17% 0% 30% 0% 67% 14% 0% 50% 0% 0% 0% 75% 50% 50% 50% 0%

FIRST CHOICE - ALL

June 20 - June 22, 2008 1% 1% 1% 1% 1% 1% 0% 2% 0% 0% 2% 0% 0% 1% 0% 2% 0% 0% 0% 33% 0% 0% 0%

CONFIDENTIAL

History Report


Film:

Release Date:

Field Dates:

DOS COLGAOS MUY FUMAOS: FUGA... (HAROLD AND KUMAR ESCAPE FROM GUANTANAMO BAY) / TRIP

July 4, 2008

June 20 - June 22, 2008



Under

Plus

25

13-17 18-24 25-34 35-49 25

Under

Plus

25

13-17 18-24 25

Under

Plus

25

13-17 18-24 Film

Seen

Have

Preview Commercial

TV

Poster

Movie

Internet Radio

UNAIDED AWARE

May 30 - June 1, 2008 0% 1% 0% 1% 0% 1% 0% 0% 0% 1% 0% 2% 0% 0% 0% 0% 0% 100% 100% 0% 100% 0% 0%

June 6 - June 8, 2008 0% 1% 0% 1% 0% 0% 1% 0% 0% 1% 0% 0% 2% 0% 0% 0% 0% 0% 0% 100% 0% 100% 0%

June 13 - June 15, 2008 0% 1% 0% 1% 0% 0% 1% 0% 0% 1% 0% 0% 2% 0% 0% 0% 0% 100% 0% 100% 100% 100% 100%

June 20 - June 22, 2008 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

TOTAL AWARE

May 30 - June 1, 2008 29% 28% 31% 40% 19% 51% 29% 12% 25% 35% 20% 42% 28% 45% 17% 60% 30% 31% 25% 41% 25% 35% 4%

June 6 - June 8, 2008 29% 28% 30% 37% 21% 43% 30% 24% 18% 36% 20% 44% 28% 37% 22% 42% 32% 18% 25% 44% 28% 36% 8%

June 13 - June 15, 2008 31% 31% 31% 39% 24% 52% 25% 26% 21% 36% 26% 50% 22% 41% 21% 54% 28% 25% 21% 39% 21% 36% 8%

June 20 - June 22, 2008 32% 35% 29% 43% 22% 53% 33% 23% 21% 43% 28% 50% 36% 42% 16% 55% 30% 22% 23% 34% 25% 29% 5%


May 30 - June 1, 2008 12% 13% 11% 13% 11% 14% 10% 8% 12% 14% 10% 10% 21% 11% 12% 17% 0% 0% 7% 29% 0% 50% 0%

June 6 - June 8, 2008 14% 22% 10% 22% 5% 16% 31% 4% 6% 34% 0% 23% 54% 11% 9% 10% 13% 0% 17% 50% 22% 39% 11%

June 13 - June 15, 2008 14% 16% 13% 14% 15% 19% 4% 8% 24% 14% 19% 20% 0% 15% 10% 19% 7% 0% 28% 50% 11% 28% 6%

June 20 - June 22, 2008 13% 20% 10% 18% 11% 27% 3% 13% 10% 21% 18% 32% 6% 14% 0% 22% 0% 0% 25% 35% 35% 40% 0%

FIRST CHOICE - ALL

May 30 - June 1, 2008 2% 2% 2% 3% 2% 1% 4% 1% 2% 2% 2% 0% 4% 3% 1% 2% 4% 13% 13% 0% 13% 11% 13%

June 6 - June 8, 2008 2% 3% 1% 4% 1% 6% 1% 1% 0% 5% 1% 8% 2% 2% 0% 4% 0% 0% 0% 0% 0% 7% 0%

June 13 - June 15, 2008 4% 4% 5% 7% 1% 10% 4% 1% 1% 6% 1% 8% 4% 8% 1% 12% 4% 44% 0% 25% 6% 9% 6%

June 20 - June 22, 2008 4% 5% 3% 6% 2% 10% 2% 1% 3% 8% 3% 12% 4% 4% 1% 8% 0% 25% 25% 31% 19% 17% 6%

CONFIDENTIAL

History Report


Film:

Release Date:

Field Dates:

ESKALOFRÍO (SHIVER) / Disney

July 18, 2008

June 20 - June 22, 2008



Under

Plus

25

13-17 18-24 25-34 35-49 25

Under

Plus

25

13-17 18-24 25

Under

Plus

25

13-17 18-24 Film

Seen

Have

Preview Commercial

TV

Poster

Movie

Internet Radio

UNAIDED AWARE

April 4 - April 6, 2008 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

April 11 - April 13, 2008 0% 1% 0% 1% 0% 0% 1% 0% 0% 1% 0% 0% 2% 0% 0% 0% 0% 100% 100% 0% 0% 0% 0%

June 13 - June 15, 2008 0% 0% 1% 1% 0% 1% 0% 0% 0% 0% 0% 0% 0% 1% 0% 2% 0% 0% 0% 0% 0% 100% 0%

June 20 - June 22, 2008 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

TOTAL AWARE

April 4 - April 6, 2008 10% 12% 9% 13% 8% 17% 9% 3% 12% 16% 8% 18% 14% 10% 7% 16% 4% 24% 22% 29% 22% 24% 10%

April 11 - April 13, 2008 11% 11% 12% 14% 8% 16% 13% 6% 10% 14% 7% 12% 16% 15% 9% 20% 10% 16% 22% 18% 24% 31% 0%

June 13 - June 15, 2008 13% 11% 14% 17% 9% 23% 10% 12% 5% 14% 8% 18% 10% 19% 9% 28% 10% 16% 26% 22% 22% 34% 3%

June 20 - June 22, 2008 11% 10% 12% 16% 7% 17% 14% 6% 8% 15% 6% 14% 16% 16% 8% 20% 12% 9% 16% 42% 18% 18% 12%


April 4 - April 6, 2008 12% 0% 24% 8% 13% 6% 13% 0% 17% 0% 0% 0% 0% 20% 29% 13% 50% 0% 25% 25% 25% 0% 0%

April 11 - April 13, 2008 17% 15% 17% 14% 19% 20% 8% 17% 20% 8% 29% 20% 0% 20% 11% 20% 20% 0% 29% 43% 14% 14% 0%

June 13 - June 15, 2008 25% 23% 29% 27% 24% 35% 10% 17% 40% 21% 25% 22% 20% 32% 22% 43% 0% 0% 31% 23% 15% 31% 0%

June 20 - June 22, 2008 36% 24% 46% 32% 43% 47% 14% 33% 50% 27% 17% 43% 13% 38% 63% 50% 17% 0% 0% 56% 13% 19% 0%

FIRST CHOICE - ALL

April 4 - April 6, 2008 3% 3% 3% 3% 3% 5% 0% 4% 2% 3% 2% 6% 0% 2% 4% 4% 0% 9% 0% 0% 0% 3% 0%

April 11 - April 13, 2008 1% 1% 2% 2% 1% 1% 2% 1% 1% 1% 0% 0% 2% 2% 2% 2% 2% 0% 50% 0% 0% 0% 0%

June 13 - June 15, 2008 5% 4% 6% 7% 2% 10% 4% 3% 1% 6% 1% 8% 4% 8% 3% 12% 4% 6% 0% 6% 6% 2% 0%

June 20 - June 22, 2008 4% 3% 5% 4% 3% 6% 2% 3% 4% 4% 2% 6% 2% 4% 5% 6% 2% 0% 0% 13% 0% 0% 0%

CONFIDENTIAL

History Report


Film:

Release Date:

Field Dates:

FORGETTING SARAH MARSHALL / UIP

June 27, 2008

June 20 - June 22, 2008



Under

Plus

25

13-17 18-24 25-34 35-49 25

Under

Plus

25

13-17 18-24 25

Under

Plus

25

13-17 18-24 Film

Seen

Have

Preview Commercial

TV

Poster

Movie

Internet Radio

UNAIDED AWARE

May 23 - May 25, 2008 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

May 30 - June 1, 2008 1% 1% 0% 1% 0% 2% 0% 0% 0% 2% 0% 4% 0% 0% 0% 0% 0% 0% 100% 0% 100% 0% 0%

June 6 - June 8, 2008 1% 1% 1% 1% 0% 2% 0% 0% 0% 1% 0% 2% 0% 1% 0% 2% 0% 100% 100% 0% 50% 50% 0%

June 13 - June 15, 2008 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

June 20 - June 22, 2008 0% 1% 0% 1% 0% 1% 0% 0% 0% 1% 0% 2% 0% 0% 0% 0% 0% 0% 100% 0% 0% 0% 0%

TOTAL AWARE

May 23 - May 25, 2008 5% 5% 4% 7% 2% 6% 8% 1% 3% 7% 3% 4% 10% 7% 1% 8% 6% 17% 17% 17% 17% 50% 0%

May 30 - June 1, 2008 7% 5% 8% 9% 4% 13% 5% 3% 5% 8% 2% 16% 0% 10% 6% 10% 10% 15% 23% 19% 38% 46% 0%

June 6 - June 8, 2008 7% 7% 7% 8% 6% 8% 8% 4% 7% 9% 5% 4% 14% 7% 6% 12% 2% 19% 44% 33% 30% 41% 18%

June 13 - June 15, 2008 5% 6% 5% 7% 4% 4% 9% 6% 2% 7% 5% 6% 8% 6% 3% 2% 10% 14% 29% 14% 24% 43% 4%

June 20 - June 22, 2008 8% 9% 6% 10% 6% 10% 9% 4% 8% 11% 8% 12% 10% 8% 4% 8% 8% 32% 35% 42% 16% 26% 12%


May 23 - May 25, 2008 20% 33% 13% 23% 25% 17% 29% 100% 0% 33% 33% 0% 50% 14% 0% 25% 0% 0% 50% 0% 0% 25% 0%

May 30 - June 1, 2008 21% 40% 13% 22% 25% 31% 0% 0% 40% 50% 0% 50% N/A 0% 33% 0% 0% 0% 50% 17% 33% 17% 0%

June 6 - June 8, 2008 25% 8% 38% 13% 36% 25% 0% 25% 43% 0% 20% 0% 0% 29% 50% 33% 0% 0% 83% 50% 50% 33% 0%

June 13 - June 15, 2008 22% 8% 33% 15% 25% 0% 22% 17% 50% 0% 20% 0% 0% 33% 33% 0% 40% 0% 25% 25% 0% 25% 0%

June 20 - June 22, 2008 11% 16% 8% 16% 8% 10% 22% 25% 0% 18% 13% 0% 40% 13% 0% 25% 0% 0% 0% 50% 0% 50% 0%

FIRST CHOICE - ALL

May 23 - May 25, 2008 0% 0% 1% 0% 1% 0% 0% 0% 1% 0% 0% 0% 0% 0% 1% 0% 0% 0% 0% 0% 0% 0% 0%

May 30 - June 1, 2008 1% 0% 1% 0% 1% 0% 0% 1% 1% 0% 0% 0% 0% 0% 2% 0% 0% 0% 0% 50% 0% 17% 0%

June 6 - June 8, 2008 1% 0% 2% 2% 1% 1% 2% 1% 0% 0% 0% 0% 0% 3% 1% 2% 4% 25% 50% 0% 0% 0% 0%

June 13 - June 15, 2008 1% 1% 1% 1% 1% 2% 0% 1% 1% 1% 1% 2% 0% 1% 1% 2% 0% 0% 0% 0% 0% 0% 0%

June 20 - June 22, 2008 3% 3% 2% 4% 2% 3% 4% 4% 0% 5% 2% 4% 6% 2% 2% 2% 2% 9% 9% 9% 0% 4% 0%

CONFIDENTIAL

History Report


Film:

Release Date:

Field Dates:

FUNNY GAMES / WB

July 4, 2008

June 20 - June 22, 2008



Under

Plus

25

13-17 18-24 25-34 35-49 25

Under

Plus

25

13-17 18-24 25

Under

Plus

25

13-17 18-24 Film

Seen

Have

Preview Commercial

TV

Poster

Movie

Internet Radio

UNAIDED AWARE

May 30 - June 1, 2008 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

June 6 - June 8, 2008 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

June 13 - June 15, 2008 0% 1% 0% 1% 0% 1% 0% 0% 0% 1% 0% 2% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

June 20 - June 22, 2008 1% 0% 1% 1% 1% 0% 1% 1% 0% 0% 0% 0% 0% 1% 1% 0% 2% 0% 50% 50% 50% 50% 0%

TOTAL AWARE

May 30 - June 1, 2008 11% 9% 13% 10% 12% 8% 11% 13% 10% 8% 9% 8% 8% 11% 14% 8% 14% 5% 21% 21% 12% 52% 16%

June 6 - June 8, 2008 11% 12% 9% 12% 10% 10% 13% 9% 10% 13% 11% 8% 18% 10% 8% 12% 8% 10% 36% 33% 21% 45% 9%

June 13 - June 15, 2008 13% 15% 11% 11% 14% 12% 10% 17% 12% 13% 17% 14% 12% 9% 12% 10% 8% 12% 14% 29% 24% 41% 3%

June 20 - June 22, 2008 12% 15% 10% 12% 13% 7% 16% 16% 11% 14% 16% 8% 20% 9% 11% 6% 12% 20% 42% 26% 20% 36% 4%


May 30 - June 1, 2008 15% 18% 12% 21% 9% 38% 9% 15% 0% 25% 11% 50% 0% 18% 7% 25% 14% 0% 50% 17% 17% 83% 0%

June 6 - June 8, 2008 10% 9% 11% 14% 5% 20% 8% 0% 10% 17% 0% 25% 13% 10% 13% 17% 0% 0% 50% 50% 25% 50% 0%

June 13 - June 15, 2008 28% 27% 29% 27% 28% 25% 30% 35% 17% 15% 35% 14% 17% 44% 17% 40% 50% 0% 7% 14% 29% 57% 7%

June 20 - June 22, 2008 26% 17% 35% 26% 22% 14% 31% 25% 18% 21% 13% 25% 20% 33% 36% 0% 50% 0% 50% 17% 17% 33% 0%

FIRST CHOICE - ALL

May 30 - June 1, 2008 2% 2% 2% 3% 1% 4% 2% 0% 1% 2% 1% 4% 0% 4% 0% 4% 4% 14% 0% 17% 0% 9% 0%

June 6 - June 8, 2008 2% 3% 2% 3% 2% 2% 4% 1% 2% 4% 2% 2% 6% 2% 1% 2% 2% 22% 13% 13% 0% 8% 0%

June 13 - June 15, 2008 5% 6% 4% 5% 5% 0% 10% 5% 5% 6% 6% 0% 12% 4% 4% 0% 8% 5% 10% 10% 10% 6% 10%

June 20 - June 22, 2008 4% 5% 4% 4% 5% 1% 6% 8% 3% 5% 5% 2% 8% 2% 6% 0% 4% 6% 17% 17% 11% 13% 6%

CONFIDENTIAL

History Report


Film:

Release Date:

Field Dates:

GET SMART / UIP

July 23, 2008

June 20 - June 22, 2008



Under

Plus

25

13-17 18-24 25-34 35-49 25

Under

Plus

25

13-17 18-24 25

Under

Plus

25

13-17 18-24 Film

Seen

Have

Preview Commercial

TV

Poster

Movie

Internet Radio

UNAIDED AWARE

June 20 - June 22, 2008 1% 1% 1% 1% 2% 0% 1% 2% 1% 1% 1% 0% 2% 0% 2% 0% 0% 0% 0% 0% 25% 25% 0%

TOTAL AWARE

June 20 - June 22, 2008 14% 15% 13% 14% 15% 12% 15% 12% 18% 13% 18% 10% 16% 14% 12% 14% 14% 12% 28% 28% 35% 46% 12%


June 20 - June 22, 2008 31% 39% 23% 22% 40% 17% 27% 25% 50% 31% 44% 20% 38% 14% 33% 14% 14% 0% 44% 28% 50% 44% 11%

FIRST CHOICE - ALL

June 20 - June 22, 2008 1% 1% 1% 0% 2% 0% 0% 0% 4% 0% 2% 0% 0% 0% 2% 0% 0% 0% 0% 0% 0% 10% 0%

CONFIDENTIAL

History Report


Film:

Release Date:

Field Dates:

HANCOCK / SPRI

July 18, 2008

June 20 - June 22, 2008



Under

Plus

25

13-17 18-24 25-34 35-49 25

Under

Plus

25

13-17 18-24 25

Under

Plus

25

13-17 18-24 Film

Seen

Have

Preview Commercial

TV

Poster

Movie

Internet Radio

UNAIDED AWARE

June 13 - June 15, 2008 1% 2% 1% 1% 1% 0% 2% 2% 0% 2% 1% 0% 4% 0% 1% 0% 0% 0% 25% 0% 25% 50% 0%

June 20 - June 22, 2008 1% 1% 2% 1% 2% 0% 1% 3% 0% 0% 1% 0% 0% 1% 2% 0% 2% 0% 75% 25% 100% 25% 0%

TOTAL AWARE

June 13 - June 15, 2008 19% 23% 14% 18% 20% 17% 19% 24% 15% 23% 23% 22% 24% 13% 16% 12% 14% 3% 40% 32% 21% 45% 4%

June 20 - June 22, 2008 20% 21% 18% 16% 24% 12% 19% 28% 20% 15% 28% 12% 18% 16% 20% 12% 20% 9% 52% 35% 32% 34% 6%


June 13 - June 15, 2008 42% 43% 41% 42% 44% 47% 37% 46% 40% 43% 43% 45% 42% 38% 44% 50% 29% 0% 53% 34% 28% 44% 3%

June 20 - June 22, 2008 44% 51% 36% 39% 48% 33% 42% 43% 55% 60% 46% 50% 67% 19% 50% 17% 20% 0% 69% 31% 31% 37% 11%

FIRST CHOICE - ALL

June 13 - June 15, 2008 4% 6% 2% 4% 4% 4% 3% 6% 1% 6% 5% 6% 6% 1% 2% 2% 0% 0% 29% 7% 21% 13% 7%

June 20 - June 22, 2008 6% 6% 6% 5% 6% 5% 5% 6% 7% 5% 7% 6% 4% 5% 6% 4% 6% 4% 59% 27% 27% 12% 0%

CONFIDENTIAL

History Report


Film:

Release Date:

Field Dates:


June 13, 2008

June 20 - June 22, 2008



Under

Plus

25

13-17 18-24 25-34 35-49 25

Under

Plus

25

13-17 18-24 25

Under

Plus

25

13-17 18-24 Film

Seen

Have

Preview Commercial

TV

Poster

Movie

Internet Radio

UNAIDED AWARE

May 9 - May 11, 2008 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

May 16 - May 18, 2008 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

May 23 - May 25, 2008 1% 1% 1% 1% 1% 1% 0% 1% 1% 0% 2% 0% 0% 1% 0% 2% 0% 0% 0% 0% 0% 33% 0%

May 30 - June 1, 2008 1% 2% 0% 1% 2% 0% 1% 3% 0% 1% 3% 0% 2% 0% 0% 0% 0% 0% 0% 0% 25% 50% 0%

June 6 - June 8, 2008 2% 2% 1% 2% 1% 3% 1% 0% 2% 3% 1% 6% 0% 1% 1% 0% 2% 17% 67% 33% 67% 17% 0%

June 13 - June 15, 2008 5% 4% 5% 3% 7% 2% 3% 6% 7% 1% 7% 2% 0% 4% 6% 2% 6% 0% 17% 33% 28% 22% 6%

June 20 - June 22, 2008 25% 21% 30% 26% 25% 26% 26% 24% 25% 21% 21% 20% 22% 31% 28% 33% 30% 23% 19% 28% 18% 15% 9%

TOTAL AWARE

May 9 - May 11, 2008 10% 11% 9% 12% 8% 14% 9% 8% 8% 11% 11% 12% 10% 12% 5% 16% 8% 13% 21% 26% 10% 54% 5%

May 16 - May 18, 2008 7% 7% 7% 8% 6% 8% 7% 9% 3% 7% 6% 6% 8% 8% 6% 10% 6% 15% 33% 26% 22% 52% 7%

May 23 - May 25, 2008 9% 9% 9% 11% 8% 11% 10% 5% 10% 10% 8% 8% 12% 11% 7% 14% 8% 14% 22% 28% 11% 31% 0%

May 30 - June 1, 2008 11% 12% 10% 7% 15% 8% 6% 18% 12% 9% 15% 10% 8% 5% 15% 6% 4% 7% 30% 23% 18% 36% 8%

June 6 - June 8, 2008 15% 14% 15% 18% 11% 17% 19% 14% 8% 19% 9% 22% 16% 17% 13% 12% 22% 7% 38% 36% 29% 40% 15%

June 13 - June 15, 2008 23% 23% 24% 21% 26% 20% 21% 22% 30% 20% 25% 20% 20% 21% 27% 20% 22% 6% 30% 46% 32% 39% 2%

June 20 - June 22, 2008 36% 34% 38% 40% 32% 36% 43% 31% 34% 35% 33% 32% 38% 44% 32% 41% 48% 25% 27% 35% 24% 19% 8%


May 9 - May 11, 2008 43% 45% 41% 26% 69% 21% 33% 88% 50% 9% 82% 0% 20% 42% 40% 38% 50% 0% 24% 24% 18% 76% 6%

May 16 - May 18, 2008 11% 8% 14% 7% 17% 0% 17% 11% 33% 0% 17% 0% 0% 13% 17% 0% 33% 0% 0% 0% 33% 100% 0%

May 23 - May 25, 2008 21% 29% 17% 30% 13% 27% 33% 0% 20% 33% 25% 25% 40% 27% 0% 29% 25% 0% 13% 25% 13% 25% 0%

May 30 - June 1, 2008 27% 42% 20% 21% 37% 13% 33% 39% 33% 33% 47% 20% 50% 0% 27% 0% 0% 0% 29% 14% 36% 50% 0%

June 6 - June 8, 2008 32% 37% 30% 34% 32% 29% 39% 29% 38% 44% 22% 45% 43% 24% 38% 0% 36% 0% 42% 47% 37% 47% 5%

June 13 - June 15, 2008 42% 40% 46% 34% 50% 30% 38% 55% 47% 25% 52% 20% 30% 43% 48% 40% 45% 0% 41% 66% 37% 54% 5%

June 20 - June 22, 2008 16% 15% 17% 20% 11% 28% 14% 13% 9% 20% 9% 25% 16% 20% 13% 30% 13% 0% 35% 52% 22% 13% 0%

CONFIDENTIAL

History Report




Under

Plus

25

13-17 18-24 25-34 35-49 25

Under

Plus

25

13-17 18-24 25

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13-17 18-24 Film

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Preview Commercial

TV

Poster

Movie

Internet Radio

FIRST CHOICE - ALL

May 9 - May 11, 2008 1% 1% 1% 0% 2% 0% 0% 2% 1% 0% 2% 0% 0% 0% 1% 0% 0% 0% 0% 0% 0% 30% 0%

May 16 - May 18, 2008 0% 0% 0% 0% 0% 0% 1% 0% 0% 0% 0% 0% 0% 1% 0% 0% 2% 0% 0% 0% 100% 20% 0%

May 23 - May 25, 2008 2% 2% 1% 2% 2% 1% 2% 1% 2% 2% 2% 2% 2% 1% 1% 0% 2% 0% 17% 0% 0% 11% 0%

May 30 - June 1, 2008 3% 4% 1% 1% 4% 1% 1% 6% 2% 1% 7% 0% 2% 1% 1% 2% 0% 0% 20% 10% 10% 13% 0%

June 6 - June 8, 2008 3% 3% 3% 3% 4% 1% 4% 5% 2% 3% 3% 2% 4% 2% 4% 0% 4% 0% 42% 33% 42% 11% 17%

June 13 - June 15, 2008 6% 6% 7% 3% 9% 1% 5% 10% 8% 2% 9% 2% 2% 4% 9% 0% 8% 8% 46% 71% 29% 13% 4%

June 20 - June 22, 2008 5% 4% 6% 6% 4% 4% 8% 5% 4% 4% 5% 4% 4% 8% 4% 4% 12% 24% 33% 48% 29% 11% 10%

Film:

Release Date:

Field Dates:


June 13, 2008

June 20 - June 22, 2008

CONFIDENTIAL

History Report


Film:

Release Date:

Field Dates:

IN BRUGES / UIP

July 18, 2008

June 20 - June 22, 2008



Under

Plus

25

13-17 18-24 25-34 35-49 25

Under

Plus

25

13-17 18-24 25

Under

Plus

25

13-17 18-24 Film

Seen

Have

Preview Commercial

TV

Poster

Movie

Internet Radio

UNAIDED AWARE

June 13 - June 15, 2008 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

June 20 - June 22, 2008 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

TOTAL AWARE

June 13 - June 15, 2008 5% 7% 3% 4% 6% 3% 4% 5% 6% 6% 7% 6% 6% 1% 4% 0% 2% 11% 28% 17% 17% 50% 6%

June 20 - June 22, 2008 5% 7% 3% 6% 5% 7% 4% 5% 5% 9% 6% 10% 8% 2% 4% 4% 0% 19% 33% 29% 14% 43% 0%


June 13 - June 15, 2008 6% 0% 20% 0% 9% 0% 0% 0% 17% 0% 0% 0% 0% 0% 25% N/A 0% 0% 100% 0% 0% 0% 0%

June 20 - June 22, 2008 19% 13% 33% 9% 30% 0% 25% 20% 40% 11% 17% 0% 25% 0% 50% 0% N/A 0% 75% 25% 25% 25% 0%

FIRST CHOICE - ALL

June 13 - June 15, 2008 2% 3% 1% 2% 2% 0% 3% 1% 2% 2% 3% 0% 4% 1% 0% 0% 2% 17% 0% 0% 0% 0% 0%

June 20 - June 22, 2008 1% 1% 1% 2% 1% 0% 3% 1% 1% 1% 2% 0% 2% 2% 0% 0% 4% 20% 0% 0% 0% 0% 0%

CONFIDENTIAL

History Report


Film:

Release Date:

Field Dates:

INCREIBLE HULK, EL (INCREDIBLE HULK, THE) / SPRI

June 20, 2008

June 20 - June 22, 2008



Under

Plus

25

13-17 18-24 25-34 35-49 25

Under

Plus

25

13-17 18-24 25

Under

Plus

25

13-17 18-24 Film

Seen

Have

Preview Commercial

TV

Poster

Movie

Internet Radio

UNAIDED AWARE

May 16 - May 18, 2008 1% 2% 1% 2% 1% 2% 1% 0% 2% 2% 1% 2% 2% 1% 1% 2% 0% 0% 0% 50% 50% 50% 0%

May 23 - May 25, 2008 0% 1% 0% 0% 1% 0% 0% 1% 0% 0% 1% 0% 0% 0% 0% 0% 0% 0% 100% 0% 0% 0% 0%

May 30 - June 1, 2008 5% 9% 2% 8% 3% 10% 5% 5% 1% 11% 6% 14% 8% 4% 0% 6% 2% 5% 40% 20% 35% 20% 0%

June 6 - June 8, 2008 5% 7% 4% 7% 4% 9% 5% 5% 2% 8% 6% 8% 8% 6% 1% 10% 2% 5% 33% 24% 43% 52% 0%

June 13 - June 15, 2008 13% 15% 10% 14% 12% 13% 14% 14% 9% 18% 12% 14% 22% 9% 11% 12% 6% 12% 36% 54% 40% 44% 10%

June 20 - June 22, 2008 41% 44% 37% 37% 45% 32% 42% 43% 46% 36% 52% 29% 44% 38% 37% 35% 40% 19% 39% 72% 43% 41% 14%

TOTAL AWARE

May 16 - May 18, 2008 56% 57% 54% 60% 52% 69% 50% 48% 55% 61% 53% 72% 50% 58% 50% 66% 50% 15% 32% 39% 22% 30% 4%

May 23 - May 25, 2008 53% 54% 53% 58% 48% 64% 52% 48% 48% 59% 48% 64% 54% 57% 48% 64% 50% 21% 32% 40% 28% 33% 5%

May 30 - June 1, 2008 65% 71% 60% 68% 63% 75% 61% 55% 70% 70% 71% 78% 62% 66% 54% 72% 60% 15% 32% 40% 26% 33% 4%

June 6 - June 8, 2008 64% 66% 61% 66% 62% 68% 63% 58% 65% 63% 69% 66% 60% 68% 54% 70% 66% 11% 34% 37% 29% 38% 5%

June 13 - June 15, 2008 75% 73% 77% 74% 76% 81% 66% 75% 77% 67% 78% 70% 64% 80% 74% 92% 68% 14% 33% 49% 28% 37% 6%

June 20 - June 22, 2008 82% 80% 84% 81% 82% 81% 82% 84% 80% 77% 82% 76% 78% 86% 82% 86% 86% 17% 34% 71% 37% 34% 9%


May 16 - May 18, 2008 19% 25% 12% 16% 21% 16% 16% 15% 27% 23% 26% 25% 21% 9% 16% 6% 12% 0% 65% 33% 13% 35% 0%

May 23 - May 25, 2008 21% 24% 18% 20% 22% 14% 27% 27% 17% 24% 23% 16% 35% 16% 21% 13% 20% 0% 30% 43% 41% 36% 7%

May 30 - June 1, 2008 21% 26% 17% 17% 26% 16% 18% 31% 23% 17% 34% 18% 16% 17% 17% 14% 20% 0% 48% 23% 29% 39% 4%

June 6 - June 8, 2008 22% 24% 20% 18% 25% 18% 19% 19% 31% 21% 26% 24% 17% 16% 24% 11% 21% 0% 51% 40% 40% 42% 4%

June 13 - June 15, 2008 19% 25% 12% 18% 18% 19% 18% 23% 14% 28% 22% 29% 28% 10% 15% 11% 9% 0% 42% 58% 38% 55% 9%

June 20 - June 22, 2008 19% 22% 16% 11% 26% 14% 9% 24% 28% 16% 28% 18% 13% 7% 24% 10% 5% 0% 47% 79% 48% 45% 11%

CONFIDENTIAL

History Report




Under

Plus

25

13-17 18-24 25-34 35-49 25

Under

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25

13-17 18-24 25

Under

Plus

25

13-17 18-24 Film

Seen

Have

Preview Commercial

TV

Poster

Movie

Internet Radio

FIRST CHOICE - ALL

May 16 - May 18, 2008 3% 5% 2% 3% 3% 4% 3% 2% 4% 5% 4% 4% 6% 2% 2% 4% 0% 0% 64% 18% 0% 9% 0%

May 23 - May 25, 2008 2% 4% 0% 3% 1% 1% 4% 1% 1% 5% 2% 2% 8% 0% 0% 0% 0% 29% 14% 14% 43% 4% 0%

May 30 - June 1, 2008 6% 11% 2% 6% 6% 7% 5% 6% 6% 10% 11% 12% 8% 2% 1% 2% 2% 4% 38% 25% 33% 12% 8%

June 6 - June 8, 2008 6% 11% 2% 5% 8% 5% 4% 6% 10% 7% 15% 10% 4% 2% 1% 0% 4% 8% 29% 29% 25% 13% 4%

June 13 - June 15, 2008 5% 6% 4% 3% 7% 1% 5% 7% 6% 5% 7% 2% 8% 1% 6% 0% 2% 0% 42% 26% 26% 19% 5%

June 20 - June 22, 2008 10% 13% 6% 8% 11% 10% 6% 10% 13% 13% 14% 14% 12% 3% 9% 6% 0% 5% 31% 72% 38% 19% 5%

Film:

Release Date:

Field Dates:

INCREIBLE HULK, EL (INCREDIBLE HULK, THE) / SPRI

June 20, 2008

June 20 - June 22, 2008

CONFIDENTIAL

History Report


Film:

Release Date:

Field Dates:

KUNG FU PANDA / UIP

July 11, 2008

June 20 - June 22, 2008



Under

Plus

25

13-17 18-24 25-34 35-49 25

Under

Plus

25

13-17 18-24 25

Under

Plus

25

13-17 18-24 Film

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Have

Preview Commercial

TV

Poster

Movie

Internet Radio

UNAIDED AWARE

June 6 - June 8, 2008 3% 1% 4% 3% 2% 2% 4% 2% 2% 1% 1% 2% 0% 5% 3% 2% 8% 20% 40% 20% 40% 20% 10%

June 13 - June 15, 2008 4% 3% 5% 3% 5% 2% 4% 7% 3% 3% 3% 2% 4% 3% 7% 2% 4% 6% 88% 50% 50% 19% 0%

June 20 - June 22, 2008 7% 7% 7% 4% 9% 3% 5% 9% 9% 4% 9% 4% 4% 4% 9% 2% 6% 27% 77% 62% 69% 58% 4%

TOTAL AWARE

June 6 - June 8, 2008 42% 48% 37% 44% 41% 40% 47% 48% 34% 44% 51% 48% 40% 43% 31% 32% 54% 8% 43% 40% 33% 35% 6%

June 13 - June 15, 2008 45% 46% 44% 45% 45% 39% 50% 49% 40% 46% 45% 40% 52% 43% 44% 38% 48% 9% 50% 44% 33% 31% 4%

June 20 - June 22, 2008 49% 51% 47% 51% 46% 47% 55% 47% 46% 50% 51% 44% 56% 53% 41% 51% 54% 12% 45% 50% 44% 34% 5%


June 6 - June 8, 2008 25% 22% 26% 20% 28% 15% 24% 31% 24% 23% 22% 21% 26% 16% 39% 6% 22% 0% 43% 50% 40% 50% 13%

June 13 - June 15, 2008 25% 27% 22% 27% 22% 28% 26% 20% 25% 28% 27% 35% 23% 26% 18% 21% 29% 0% 61% 52% 39% 36% 5%

June 20 - June 22, 2008 21% 25% 17% 19% 24% 21% 16% 21% 28% 24% 26% 27% 21% 13% 22% 16% 11% 0% 71% 55% 55% 43% 2%

FIRST CHOICE - ALL

June 6 - June 8, 2008 4% 6% 2% 3% 5% 4% 2% 8% 2% 5% 7% 6% 4% 1% 3% 2% 0% 6% 38% 56% 31% 12% 13%

June 13 - June 15, 2008 4% 6% 3% 5% 4% 5% 4% 3% 5% 6% 6% 6% 6% 3% 2% 4% 2% 0% 59% 53% 35% 5% 0%

June 20 - June 22, 2008 7% 8% 5% 8% 6% 4% 11% 8% 4% 7% 10% 4% 10% 8% 2% 4% 12% 4% 52% 52% 44% 14% 7%

CONFIDENTIAL

History Report


Film:

Release Date:

Field Dates:

MARGOT Y LA BODA (MARGOT AT THE WEDDING) / UIP

June 20, 2008

June 20 - June 22, 2008



Under

Plus

25

13-17 18-24 25-34 35-49 25

Under

Plus

25

13-17 18-24 25

Under

Plus

25

13-17 18-24 Film

Seen

Have

Preview Commercial

TV

Poster

Movie

Internet Radio

UNAIDED AWARE

May 16 - May 18, 2008 0% 0% 1% 1% 0% 1% 0% 0% 0% 0% 0% 0% 0% 1% 0% 2% 0% 0% 100% 0% 0% 0% 0%

May 23 - May 25, 2008 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

May 30 - June 1, 2008 0% 0% 1% 0% 1% 0% 0% 1% 0% 0% 0% 0% 0% 0% 1% 0% 0% 0% 100% 0% 100% 0% 0%

June 6 - June 8, 2008 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

June 13 - June 15, 2008 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

June 20 - June 22, 2008 3% 3% 3% 1% 5% 1% 1% 5% 4% 1% 5% 0% 2% 1% 4% 2% 0% 9% 18% 18% 9% 27% 0%

TOTAL AWARE

May 16 - May 18, 2008 6% 6% 6% 8% 4% 9% 6% 5% 2% 7% 4% 6% 8% 8% 3% 12% 4% 18% 18% 36% 5% 36% 6%

May 23 - May 25, 2008 10% 7% 13% 10% 10% 11% 8% 5% 15% 5% 8% 4% 6% 14% 12% 18% 10% 28% 21% 23% 26% 38% 0%

May 30 - June 1, 2008 8% 7% 9% 5% 11% 9% 1% 9% 12% 6% 8% 10% 2% 4% 13% 8% 0% 6% 29% 29% 32% 13% 10%

June 6 - June 8, 2008 11% 6% 16% 10% 12% 12% 8% 11% 13% 5% 7% 6% 4% 15% 17% 18% 12% 9% 32% 41% 25% 41% 10%

June 13 - June 15, 2008 12% 10% 14% 11% 14% 13% 8% 13% 14% 9% 10% 12% 6% 12% 17% 14% 10% 8% 17% 21% 19% 35% 5%

June 20 - June 22, 2008 18% 16% 21% 16% 21% 19% 13% 19% 23% 13% 20% 16% 10% 19% 22% 22% 16% 11% 30% 23% 23% 26% 5%


May 16 - May 18, 2008 3% 0% 9% 7% 0% 11% 0% 0% 0% 0% 0% 0% 0% 13% 0% 17% 0% 0% 100% 0% 0% 0% 0%

May 23 - May 25, 2008 9% 0% 20% 22% 5% 36% 0% 20% 0% 0% 0% 0% 0% 29% 9% 44% 0% 0% 20% 20% 40% 40% 0%

May 30 - June 1, 2008 34% 36% 35% 30% 38% 33% 0% 33% 42% 33% 38% 40% 0% 25% 38% 25% N/A 0% 64% 36% 36% 18% 9%

June 6 - June 8, 2008 15% 0% 31% 16% 29% 8% 29% 36% 23% 0% 0% 0% 0% 20% 41% 11% 33% 0% 40% 40% 10% 50% 0%

June 13 - June 15, 2008 12% 11% 14% 10% 15% 15% 0% 15% 14% 11% 10% 17% 0% 8% 18% 14% 0% 0% 33% 0% 17% 67% 0%

June 20 - June 22, 2008 12% 3% 22% 6% 19% 5% 8% 21% 17% 8% 0% 0% 20% 5% 36% 9% 0% 0% 60% 0% 0% 20% 20%

CONFIDENTIAL

History Report




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Plus

25

13-17 18-24 25-34 35-49 25

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13-17 18-24 25

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Plus

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13-17 18-24 Film

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TV

Poster

Movie

Internet Radio

FIRST CHOICE - ALL

May 16 - May 18, 2008 1% 1% 1% 1% 1% 2% 0% 2% 0% 1% 0% 2% 0% 1% 2% 2% 0% 0% 0% 0% 0% 0% 0%

May 23 - May 25, 2008 2% 0% 3% 2% 2% 1% 2% 2% 1% 0% 0% 0% 0% 3% 3% 2% 4% 0% 0% 17% 17% 5% 0%

May 30 - June 1, 2008 1% 0% 2% 1% 1% 0% 2% 1% 1% 0% 0% 0% 0% 2% 2% 0% 4% 0% 50% 0% 25% 0% 0%

June 6 - June 8, 2008 2% 1% 3% 2% 2% 3% 1% 1% 2% 1% 0% 2% 0% 3% 3% 4% 2% 0% 29% 29% 0% 5% 0%

June 13 - June 15, 2008 2% 2% 2% 1% 3% 1% 1% 2% 3% 1% 3% 0% 2% 1% 2% 2% 0% 0% 17% 17% 0% 0% 0%

June 20 - June 22, 2008 4% 4% 4% 5% 3% 2% 7% 3% 4% 7% 2% 4% 10% 2% 5% 0% 4% 0% 0% 7% 13% 3% 0%

Film:

Release Date:

Field Dates:

MARGOT Y LA BODA (MARGOT AT THE WEDDING) / UIP

June 20, 2008

June 20 - June 22, 2008

CONFIDENTIAL

History Report


Film:

Release Date:

Field Dates:

NIM'S ISLAND / UIP

July 25, 2008

June 20 - June 22, 2008



Under

Plus

25

13-17 18-24 25-34 35-49 25

Under

Plus

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13-17 18-24 25

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Plus

25

13-17 18-24 Film

Seen

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Preview Commercial

TV

Poster

Movie

Internet Radio

UNAIDED AWARE

June 20 - June 22, 2008 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

TOTAL AWARE

June 20 - June 22, 2008 8% 10% 7% 5% 12% 5% 5% 11% 13% 5% 16% 4% 6% 5% 8% 6% 4% 18% 32% 24% 29% 32% 0%


June 20 - June 22, 2008 10% 5% 8% 20% 0% 40% 0% 0% 0% 20% 0% 50% 0% 20% 0% 33% 0% 0% 50% 0% 0% 50% 0%

FIRST CHOICE - ALL

June 20 - June 22, 2008 3% 3% 3% 2% 3% 3% 1% 2% 5% 2% 4% 2% 2% 2% 3% 4% 0% 9% 18% 9% 0% 0% 0%

CONFIDENTIAL

History Report


Film:

Release Date:

Field Dates:

P.S., I LOVE YOU / FilmX

July 11, 2008

June 20 - June 22, 2008



Under

Plus

25

13-17 18-24 25-34 35-49 25

Under

Plus

25

13-17 18-24 25

Under

Plus

25

13-17 18-24 Film

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TV

Poster

Movie

Internet Radio

UNAIDED AWARE

November 18 - November 20, 2007 1% 2% 0% 2% 0% 3% 1% 0% 0% 3% 0% 4% 2% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%


June 6 - June 8, 2008 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

June 13 - June 15, 2008 0% 0% 1% 1% 0% 0% 1% 0% 0% 0% 0% 0% 0% 1% 0% 0% 2% 0% 0% 0% 0% 100% 0%

June 20 - June 22, 2008 0% 0% 1% 0% 1% 0% 0% 0% 1% 0% 0% 0% 0% 0% 1% 0% 0% 0% 0% 0% 0% 0% 0%

TOTAL AWARE



June 6 - June 8, 2008 15% 12% 18% 18% 12% 18% 17% 9% 15% 14% 9% 16% 12% 21% 15% 20% 22% 22% 32% 22% 27% 37% 6%

June 13 - June 15, 2008 14% 11% 17% 15% 13% 9% 21% 14% 12% 10% 12% 2% 18% 20% 14% 16% 24% 21% 32% 16% 32% 32% 8%

June 20 - June 22, 2008 12% 13% 11% 15% 9% 13% 16% 9% 9% 15% 11% 14% 16% 14% 7% 12% 16% 28% 51% 23% 30% 34% 3%



November 25 - November 27, 2007 23% 29% 20% 33% 17% 100% 20% 0% 50% 33% 25% 100% 0% 33% 0% N/A 33% 0% 33% 33% 0% 33% 0%

June 6 - June 8, 2008 19% 5% 31% 15% 29% 6% 25% 11% 40% 0% 11% 0% 0% 24% 40% 10% 36% 0% 25% 8% 25% 25% 0%

June 13 - June 15, 2008 16% 0% 32% 20% 19% 11% 24% 14% 25% 0% 0% 0% 0% 30% 36% 13% 42% 0% 55% 9% 9% 18% 0%

June 20 - June 22, 2008 15% 15% 19% 21% 11% 23% 19% 11% 11% 13% 18% 29% 0% 29% 0% 17% 38% 0% 63% 50% 25% 13% 0%

FIRST CHOICE - ALL



June 6 - June 8, 2008 7% 5% 9% 8% 6% 8% 8% 5% 6% 6% 3% 6% 6% 10% 8% 10% 10% 15% 12% 0% 8% 1% 0%

June 13 - June 15, 2008 7% 7% 7% 8% 6% 8% 7% 5% 7% 8% 5% 12% 4% 7% 7% 4% 10% 19% 11% 7% 15% 1% 0%

June 20 - June 22, 2008 6% 2% 10% 6% 6% 7% 5% 2% 11% 3% 2% 6% 0% 9% 11% 8% 10% 20% 8% 12% 4% 2% 0%

CONFIDENTIAL

History Report


Film:

Release Date:

Field Dates:

SEXO EN NUEVA YORK (SEX AND THE CITY: THE MOVIE) / TRIP

June 20, 2008

June 20 - June 22, 2008



Under

Plus

25

13-17 18-24 25-34 35-49 25

Under

Plus

25

13-17 18-24 25

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25

13-17 18-24 Film

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Poster

Movie

Internet Radio

UNAIDED AWARE

May 16 - May 18, 2008 3% 3% 4% 4% 3% 3% 4% 1% 4% 2% 3% 0% 4% 5% 2% 6% 4% 8% 42% 42% 17% 58% 17%

May 23 - May 25, 2008 3% 1% 5% 3% 3% 4% 1% 4% 2% 2% 0% 4% 0% 3% 6% 4% 2% 0% 27% 64% 64% 55% 9%

May 30 - June 1, 2008 4% 3% 6% 5% 4% 4% 5% 3% 4% 4% 1% 4% 4% 5% 6% 4% 6% 0% 56% 44% 38% 56% 19%

June 6 - June 8, 2008 8% 6% 11% 10% 7% 11% 8% 7% 6% 6% 5% 6% 6% 13% 8% 16% 10% 3% 38% 38% 41% 44% 9%

June 13 - June 15, 2008 14% 10% 18% 17% 11% 15% 19% 11% 10% 15% 5% 12% 18% 19% 16% 18% 20% 18% 48% 73% 48% 61% 20%

June 20 - June 22, 2008 38% 34% 43% 37% 39% 25% 49% 37% 40% 30% 37% 20% 40% 45% 40% 30% 58% 24% 36% 72% 47% 42% 18%

TOTAL AWARE

May 16 - May 18, 2008 68% 61% 76% 66% 71% 68% 63% 70% 72% 59% 63% 64% 54% 72% 79% 72% 72% 11% 21% 57% 23% 34% 7%

May 23 - May 25, 2008 72% 63% 81% 78% 66% 80% 75% 63% 68% 70% 55% 74% 66% 85% 76% 86% 84% 9% 21% 59% 24% 31% 5%

May 30 - June 1, 2008 75% 70% 80% 73% 76% 79% 67% 71% 81% 67% 72% 72% 62% 79% 80% 86% 72% 9% 27% 55% 31% 40% 11%

June 6 - June 8, 2008 77% 73% 80% 77% 77% 82% 71% 81% 72% 72% 74% 78% 66% 81% 79% 86% 76% 9% 28% 58% 28% 41% 9%

June 13 - June 15, 2008 82% 79% 85% 84% 81% 83% 84% 81% 80% 80% 78% 80% 80% 87% 83% 86% 88% 13% 29% 60% 29% 36% 12%

June 20 - June 22, 2008 88% 85% 91% 91% 85% 90% 92% 85% 85% 85% 85% 82% 88% 97% 85% 98% 96% 19% 32% 73% 39% 36% 13%


May 16 - May 18, 2008 24% 17% 30% 24% 25% 21% 27% 16% 33% 14% 21% 22% 4% 32% 28% 19% 44% 0% 30% 68% 27% 36% 11%

May 23 - May 25, 2008 28% 17% 39% 31% 28% 28% 35% 27% 28% 23% 9% 24% 22% 38% 41% 30% 45% 0% 20% 60% 25% 39% 5%

May 30 - June 1, 2008 20% 13% 28% 17% 24% 11% 24% 20% 28% 16% 10% 14% 19% 18% 38% 9% 28% 0% 40% 68% 35% 47% 15%

June 6 - June 8, 2008 25% 19% 31% 26% 25% 17% 36% 26% 24% 23% 16% 18% 28% 28% 33% 16% 42% 0% 39% 61% 39% 47% 10%

June 13 - June 15, 2008 20% 14% 26% 24% 16% 22% 26% 15% 18% 19% 9% 25% 13% 29% 23% 19% 39% 0% 40% 64% 39% 43% 15%

June 20 - June 22, 2008 20% 17% 23% 19% 20% 26% 13% 24% 17% 18% 16% 29% 7% 21% 25% 23% 19% 0% 40% 76% 44% 43% 10%

CONFIDENTIAL

History Report




Under

Plus

25

13-17 18-24 25-34 35-49 25

Under

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13-17 18-24 25

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13-17 18-24 Film

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Internet Radio

FIRST CHOICE - ALL

May 16 - May 18, 2008 8% 3% 13% 11% 5% 5% 17% 5% 5% 1% 4% 0% 2% 21% 6% 10% 31% 0% 19% 66% 22% 10% 3%

May 23 - May 25, 2008 11% 4% 18% 11% 11% 9% 13% 13% 8% 3% 4% 2% 4% 19% 17% 16% 22% 0% 23% 60% 33% 14% 9%

May 30 - June 1, 2008 10% 5% 15% 9% 11% 8% 9% 12% 10% 6% 3% 6% 6% 11% 19% 10% 12% 10% 28% 67% 23% 11% 13%

June 6 - June 8, 2008 15% 14% 17% 16% 15% 7% 24% 15% 15% 17% 10% 8% 26% 14% 20% 6% 22% 5% 28% 52% 25% 14% 8%

June 13 - June 15, 2008 13% 6% 21% 14% 13% 11% 17% 15% 10% 5% 6% 6% 4% 23% 19% 16% 30% 11% 32% 66% 42% 14% 13%

June 20 - June 22, 2008 20% 11% 28% 17% 22% 14% 20% 26% 18% 9% 14% 8% 10% 25% 30% 20% 30% 13% 29% 76% 42% 17% 10%

Film:

Release Date:

Field Dates:

SEXO EN NUEVA YORK (SEX AND THE CITY: THE MOVIE) / TRIP

June 20, 2008

June 20 - June 22, 2008

CONFIDENTIAL

History Report


Film:

Release Date:

Field Dates:

TROPA DE ELITE (ELITE SQUAD, THE) / Alta

July 11, 2008

June 20 - June 22, 2008



Under

Plus

25

13-17 18-24 25-34 35-49 25

Under

Plus

25

13-17 18-24 25

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25

13-17 18-24 Film

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TV

Poster

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Internet Radio

UNAIDED AWARE

June 6 - June 8, 2008 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

June 13 - June 15, 2008 0% 0% 1% 0% 1% 0% 0% 0% 1% 0% 0% 0% 0% 0% 1% 0% 0% 100% 0% 0% 0% 0% 0%

June 20 - June 22, 2008 0% 1% 0% 0% 1% 0% 0% 0% 1% 0% 1% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

TOTAL AWARE

June 6 - June 8, 2008 5% 6% 5% 8% 3% 9% 6% 3% 3% 9% 2% 10% 8% 6% 4% 8% 4% 19% 29% 38% 19% 38% 25%

June 13 - June 15, 2008 6% 7% 6% 7% 6% 8% 5% 4% 8% 7% 7% 10% 4% 6% 5% 6% 6% 24% 28% 16% 24% 32% 0%

June 20 - June 22, 2008 9% 9% 9% 12% 6% 16% 7% 4% 9% 11% 7% 12% 10% 12% 6% 20% 4% 25% 22% 33% 19% 17% 2%


June 6 - June 8, 2008 9% 10% 10% 7% 17% 0% 20% 0% 33% 13% 0% 0% 33% 0% 25% 0% 0% 0% 0% 100% 50% 0% 0%

June 13 - June 15, 2008 33% 29% 36% 23% 42% 25% 20% 50% 38% 29% 29% 40% 0% 17% 60% 0% 33% 0% 63% 13% 0% 25% 0%

June 20 - June 22, 2008 27% 22% 28% 22% 31% 25% 14% 0% 44% 27% 14% 33% 20% 17% 50% 20% 0% 0% 33% 33% 33% 11% 0%

FIRST CHOICE - ALL

June 6 - June 8, 2008 2% 2% 2% 2% 2% 2% 2% 1% 2% 2% 1% 0% 4% 2% 2% 4% 0% 29% 0% 14% 0% 0% 0%

June 13 - June 15, 2008 2% 4% 1% 2% 2% 2% 2% 0% 4% 3% 4% 2% 4% 1% 0% 2% 0% 0% 0% 13% 13% 7% 0%

June 20 - June 22, 2008 3% 4% 2% 5% 1% 8% 2% 2% 0% 8% 1% 12% 4% 2% 1% 4% 0% 8% 0% 17% 0% 0% 0%

CONFIDENTIAL

History Report


Film:

Release Date:

Field Dates:

X-FILES, THE: I WANT TO BELIEVE / Fox

July 25, 2008

June 20 - June 22, 2008



Under

Plus

25

13-17 18-24 25-34 35-49 25

Under

Plus

25

13-17 18-24 25

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13-17 18-24 Film

Seen

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TV

Poster

Movie

Internet Radio

UNAIDED AWARE

June 20 - June 22, 2008 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%

TOTAL AWARE

June 20 - June 22, 2008 25% 31% 20% 21% 30% 15% 26% 35% 26% 27% 35% 24% 30% 14% 26% 6% 22% 7% 28% 21% 23% 44% 5%


June 20 - June 22, 2008 24% 32% 20% 22% 31% 33% 15% 23% 41% 30% 33% 42% 20% 7% 27% 0% 9% 0% 45% 24% 38% 55% 7%

FIRST CHOICE - ALL

June 20 - June 22, 2008 7% 9% 6% 5% 10% 6% 4% 7% 13% 6% 12% 8% 4% 4% 8% 4% 4% 0% 16% 16% 10% 19% 10%

Summary Report Film Tracking Study Spain N T E R N A T I O N … · June 24, 2008 08:25:09 U.S....

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