Summary of Focus Group findings:

- All enjoy indie music – it’s fun

- Read NME; Q; Rolling Stone music magazines

- Contain favourite bands

- Target audience like to find out more about artists personal lives – about them as a person; want to connect more to them “what makes them tick”

- Audience like to know about artists’ inspirations, backgrounds and influences

- Reviews are considered “subjective” but interesting to read and think of others opinions

- Timelines

- Layout of content page with numbers and pictures is appealing due to easy reading

- Target audience like the colour red but think that other colours should be interspersed also – though they do understand the significance of red

- Interested in knowing artists as normal people – not “manufactured” like the media tend to present them as

- Dark clothes

- Like indie bands because they are upfront with their opinions and represent themselves the way they want – “open and honest with audience”

- Females should not be sexually objectifies if no consent has been given – if they are comfortable with being sexually objectified than that is the way

they represent themselves as

- Sex sells

- An equal balance of music and artists goals and personality is appealing to target audience