Summary of Audience Research

The main target audience for a regional magazine, depends on the region it is targeting. Typically for county's such as Essex, Kent and Cumbria the regional magazine would appeal to an older generation, and features information creating hermeneutic codes for older women and occasionally men. In places like London and Brighton, the regional magazines are appealing to a younger generation with a wider ethnic background. This again is due to the content covered inside the magazine, leading to the audience being both male and female. However, in tourist destinations such as Brighton and London again, there is information which would appeal to tourists and people who are not from the area, whereas for county’s they are more for people residing in the region it covers or someone with a strong link to the area.