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Summary of activities in 2014. Promotional Activity 2014 was a year of extraordinary activity as...
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Transcript of Summary of activities in 2014. Promotional Activity 2014 was a year of extraordinary activity as...
Promotional Activity
2014 was a year of extraordinary activity as Unique Venues of London celebrated its
21st Anniversary and launched its new look brand mark
E-Newsletter:Despatched twice a month to 5500 industry professionals.
This summer it was redesigned according to the new brand guidelines.
420 articles uploaded to website73 supplier articles uploaded to website 184 special offers featuredAverage opens variance 9 - 32% depending on recipient listClick throughs are up to 18.6% depending on subject and recipient list
PR
June to Oct
Advertising equivalent value (AVE): £253,296
Compared to total of £63,000 for the whole of 2013.
Continued Growth in Social Media
2000 UVL Followers on Twitter
176 Face Book likes
Each post on average is seen by a further 25 people per day
Lead Generation895 enquiries via the General Manager (14% increase on last year)
2295 enquiries generated directly from the website (21% increase on last year)
Attendance at UK and European Exhibitions: like for like results are staticThe BNC Global Event Show – 105 enquiriesConfex – 273 enquiriesMeetings Show UK – 227 EIBTM – 60 vs 52 (Dec 2013)
Note – no Expo this year and no IMEX