WRITING THE LEAD

Presented by:Blessedy M. Cervantes, MA.Ed.

Introduction of every news story

This may be a single word, a phrase, a clause, a brief sentence, an entire paragraph, or a series of paragraphs

LEAD

Tell the story in capsule form

Answer right away the questions the readers would naturally ask

Functions of the lead

A.Conventional or Summary Lead

Kinds of Lead

-used when the person involved is more prominent than what he does or what happens to him

1. WHO lead

The President of the Philippines addressed April 20, the PMA graduates in Baguio City.

Example:

-used when the event or what took place is more important than the person involved in the story.

2. WHAT lead

An entrance examination will be given Nov.24 to all graduating high school students desiring to enrol in he four-year college course.

Example:

-used when the place is unique and no prominent person is involved.

3. WHERE lead

Red China will be the site of the next International Film Festival.

Example:

-rarely used as the reader presumes the story to be timely-it is useful when speaking of deadlines, holidays, and important dates.

4. WHEN lead

September 15 is the deadline for filing the income tax returns.

Today, the Revolutionary Government was proclaimed by former President Corazon Aquino.

Examples:

-used when the reason is more prominent or unique than what happens.

5. WHY lead

Because of poverty, around a hundred students dropped fro school last year. This was learned from Philippine Normal University (PNU) President Gloria Salandanan.

Example:

-used when the manner, mode, means or method of achieving the story is the unnatural way.

6. HOW lead

By appealing to the school board, the Manila Science High School was able to construct a three-storey, concrete building.

Example:

Directions: Find the facts on the given summary leads & tell the kind of summary lead presented.

It’s your task!