SUMMARY DIGITAL OVERVIEW ASIA PACIFIC 2014 SOUTH KOREA

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Transcript of SUMMARY DIGITAL OVERVIEW ASIA PACIFIC 2014 SOUTH KOREA

Page 1: SUMMARY DIGITAL OVERVIEW  ASIA PACIFIC 2014 SOUTH KOREA

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2014 ASIA-PACIFIC DIGITAL OVERVIEW WE ARE SOCIAL’S SNAPSHOT OF KEY DIGITAL DATA & STATISTICS

we are social

Page 2: SUMMARY DIGITAL OVERVIEW  ASIA PACIFIC 2014 SOUTH KOREA

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COUNTRIES DETAILED IN THIS REPORT

01 AUSTRALIA 07 F!I 13 MACAU 19 NEW ZEALAND 25 SOUTH KOREA 02 BANGLADESH 08 HONG KONG 14 MALAYSIA 20 NORTH KOREA 26 SRI LANKA 03 BHUTAN 09 INDIA 15 MALDIVES 21 PAKISTAN 27 TAIWAN 04 BRUNEI 10 INDONESIA 16 MONGOLIA 22 PAPUA NEW GUINEA 28 THAILAND 05 CAMBODIA 11 JAPAN 17 MYANMAR 23 PHILIPPINES 29 TIMOR-LESTE 06 CHINA 12 LAOS 18 NEPAL 24 SINGAPORE 30 VIETNAM

01!

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IF YOU’D LIKE HELP TRANSLATING THESE FINDINGS INTO A POWERFUL SOCIAL STRATEGY, CONTACT US:

[email protected]

@WEARESOCIALSG

+65 6423 1051

WEARESOCIAL.SG

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ASIA-PACIFIC REGIONAL OVERVIEW

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TOTAL POPULATION

INTERNET USERS

ACTIVE MOBILE SUBSCRIPTIONS

INTERNET PENETRATION

URBAN

MOBILE SUBSCRIPTION PENETRATION

GLOBAL DATA SNAPSHOT JAN 2014

• Sources: US Census Bureau, InternetWorldStats, CNNIC, IAMAI, Tencent, Facebook, Vkontakte, ITU, CIA

7,095,476,818

2,640,432,161

1,856,680,860

6,572,950,124

ACTIVE SOCIAL NETWORK USERS SOCIAL NETWORKING PENETRATION

RURAL

52% 48%

37%

26%

93%

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SHARE OF GLOBAL USERS JAN 2014

• Sources: US Census Bureau, InternetWorldStats, CNNIC, IAMAI, Tencent, Facebook, Vkontakte, ITU, CIA

NORTH AMERICA

5% 11%

11% 5%

CENTRAL AMERICA

3% 4%

3% 3%

SOUTH AMERICA

6% 10%

7% 8%

WESTERN EUROPE

6% 10%

12% 8%

CENTRAL & EASTERN EUROPE

5% 6%

7% 7%

CENTRAL ASIA

2% 1%

1% 2%

EAST ASIA

22% 37%

29% 22%

SOUTH ASIA

23% 6%

11% 18%

MIDDLE EAST

4% 4%

4% 5%

AFRICA

16% 4%

8% 11% OCEANIA

1% 1%

1% 1%

POPULATION

SOCIAL MEDIA USERS

INTERNET USERS

MOBILE SUBSCRIPTIONS

SOUTHEAST ASIA

9% 9%

7% 10%

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TOTAL POPULATION

INTERNET USERS

ACTIVE MOBILE SUBSCRIPTIONS

INTERNET PENETRATION

URBAN

MOBILE SUBSCRIPTION PENETRATION

ASIA-PACIFIC

3,882,702,949

1,255,745,291

969,583,240

3,347,580,701

ACTIVE SOCIAL NETWORK USERS SOCIAL NETWORKING PENETRATION

RURAL

JAN 2014

44% 56%

• Sources: US Census Bureau, InternetWorldStats, CNNIC, IAMAI, Tencent, Facebook, Vkontakte, ITU, CIA

32%

25%

86%

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SHARE OF GLOBAL POPULATION

SHARE OF GLOBAL INTERNET USERS

SHARE OF GLOBAL SOCIAL MEDIA USERS

SHARE OF GLOBAL MOBILE USERS

JAN 2014 APAC GLOBAL SHARE

54.7% 47.5% 52.2% 47.6%

• Sources: US Census Bureau, InternetWorldStats, CNNIC, IAMAI, Tencent, Facebook, Vkontakte, GSMA Intelligence

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PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

THAT ARE PRE-PAID

PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

THAT ARE POST-PAID

PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT

ARE 3G CONNECTIONS

• Source: GSMA Intelligence

JAN 2014

3G

APAC: MOBILE CONTRACT TYPE

82% 18% 21%

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NUMBER OF ACTIVE MOBILE

BROADBAND SUBSCRIPTIONS

MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION

ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A

MOBILE DEVICE

PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION

JAN 2014

• Sources: US Census Bureau, ITU, Facebook

# #

APAC MOBILE INDICATORS

645M 16.6% 943M 24.3%

• Sources: US Census Bureau, Tencent, Facebook, ITU

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TOTAL POPULATION

INTERNET USERS

ACTIVE MOBILE SUBSCRIPTIONS

INTERNET PENETRATION

URBAN

MOBILE SUBSCRIPTION PENETRATION

SOUTH ASIA

1,630,919,286

280,863,846

112,696,000

1,173,703,583

ACTIVE SOCIAL NETWORK USERS SOCIAL NETWORKING PENETRATION

RURAL

JAN 2014

31% 69%

72%

7%

17%

• Sources: US Census Bureau, InternetWorldStats, IAMAI, Facebook, CIA Factbook

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NUMBER OF ACTIVE MOBILE

BROADBAND SUBSCRIPTIONS

MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION

ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A

MOBILE DEVICE

PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION

JAN 2014

• Sources: US Census Bureau, ITU, Facebook

# #

SOUTH ASIA MOBILE INDICATORS

61.8M 3.8% 89.1M 5.5%

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TOTAL POPULATION

INTERNET USERS

ACTIVE MOBILE SUBSCRIPTIONS

INTERNET PENETRATION

URBAN

MOBILE SUBSCRIPTION PENETRATION

EAST ASIA

1,584,806,482

756,093,363

678,728,200

1,451,087,957

ACTIVE SOCIAL NETWORK USERS SOCIAL NETWORKING PENETRATION

RURAL

JAN 2014

56%

48%

43%

92%

44%

• Sources: US Census Bureau, InternetWorldStats, CNNIC, Facebook, Tencent, ITU

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NUMBER OF ACTIVE MOBILE

BROADBAND SUBSCRIPTIONS

MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION

ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A

MOBILE DEVICE

PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION

JAN 2014

• Sources: US Census Bureau, ITU, Facebook

# #

EAST ASIA MOBILE INDICATORS

444.8M 28.1% 707.4M 44.6%

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TOTAL POPULATION

INTERNET USERS

ACTIVE MOBILE SUBSCRIPTIONS

INTERNET PENETRATION

URBAN

MOBILE SUBSCRIPTION PENETRATION

SOUTHEAST ASIA

630,551,581

195,762,594

161,996,000

688,607,654

ACTIVE SOCIAL NETWORK USERS SOCIAL NETWORKING PENETRATION

RURAL

JAN 2014

45%

31%

26%

55%

109%

• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

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NUMBER OF ACTIVE MOBILE

BROADBAND SUBSCRIPTIONS

MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION

ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A

MOBILE DEVICE

PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION

JAN 2014

• Sources: US Census Bureau, ITU, Facebook

# #

SOUTHEAST ASIA MOBILE INDICATORS

113.6M 18.0% 133.7M 21.2%

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TOTAL POPULATION

INTERNET USERS

ACTIVE MOBILE SUBSCRIPTIONS

INTERNET PENETRATION

URBAN

MOBILE SUBSCRIPTION PENETRATION

OCEANIA

36,425,600

23,025,488

16,163,220

34,181,507

ACTIVE SOCIAL NETWORK USERS SOCIAL NETWORKING PENETRATION

RURAL

JAN 2014

71%

63%

44%

94%

29%

• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

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NUMBER OF ACTIVE MOBILE

BROADBAND SUBSCRIPTIONS

MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION

ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A

MOBILE DEVICE

PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION

JAN 2014

• Sources: US Census Bureau, ITU, Facebook

# #

OCEANIA MOBILE INDICATORS

24.4M 71.2% 13.1M 38.7%

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INTERNET PENETRATION IN APAC JAN 2014

• Sources: US Census Bureau, InternetWorldStats, CNNIC, IAMAI

73%!

79%!84%!

44%!

29%!

17%!INDIA

CHINA

SOUTH KOREA

JAPAN

SINGAPORE

INDONESIA

39%!

MALDIVES

18%!SRI LANKA

10%!PAKISTAN

39%!35%!

36%!65%!

73%! 76%!22%!

16%!

PHILIPPINES

TAIWAN HONG KONG

BANGLADESH

THAILAND

MONGOLIA

MALAYSIA VIETNAM

APAC AVERAGE 32%!

1%!TIMOR- LESTE

81%!AUSTRALIA

89%!NEW ZEALAND

33%!F!I

2%! PAPUA NEW GUINEA

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INTERNET PENETRATION IN APAC JAN 2014

• Sources: US Census Bureau, InternetWorldStats, CNNIC, IAMAI

GLOBAL AVERAGE

89%!84%!

81%!79%!

76%!73%! 73%!

65%! 64%!59%!

44%!39%! 39%!

36%! 35%! 33%! 32%!29%!

25%! 24%!22%!

18%! 17%! 16%!

11%! 10%!

5%!2%! 1%! 1%! 0%!

NEW

ZEA

LAN

D

SOUT

H K

ORE

A

AUST

RALI

A

JAPA

N

TAIW

AN

SIN

GAP

ORE

HO

NG

KO

NG

MAL

AYSI

A

MAC

AU

BRUN

EI

CH

INA

VIET

NAM

MAL

DIV

ES

PHIL

IPPI

NES

THAI

LAN

D

FIJI

APAC

AVE

RAG

E

IND

ON

ESIA

BHUT

AN

NEP

AL

BAN

GLA

DES

H

SRI L

ANKA

IND

IA

MO

NG

OLI

A

LAO

S

PAKI

STAN

CAM

BOD

IA

PAPU

A N

EW G

UIN

EA

MYA

NM

AR

TIM

OR-

LEST

E

NO

RTH

KO

REA

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INTERNET USERS IN APAC JAN 2014

• Sources: US Census Bureau, InternetWorldStats, CNNIC, IAMAI

INDIA

CHINA

SOUTH KOREA

JAPAN

SINGAPORE

INDONESIA

MALDIVES

SRI LANKA

PAKISTAN

PHILIPPINES

TAIWAN HONG KONG

BANGLADESH

THAILAND

MONGOLIA

MALAYSIA VIETNAM

APAC TOTAL

TIMOR- LESTE

AUSTRALIA

NEW ZEALAND

F!I

4.0M !

101M!41M !

591M!

73M !

213M!

154K!

3.9M !

20M !

36M !24M !

38M !19M !

5.2M ! 18M !37M !

522K!

1.22B !

10K!

18M !

3.9M !

300K!

145K! PAPUA NEW GUINEA

Page 22: SUMMARY DIGITAL OVERVIEW  ASIA PACIFIC 2014 SOUTH KOREA

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TIME SPENT ON THE INTERNET JAN 2014

• Source: GlobalWebIndex

6.2!

5.6!

5.5!

5.3!

5.1!

4.9!

4.7!

4.6!

4.5!

4.5!

3.5!

3.5!

3.5!

2.8! 3.1!

2.5!

2.0!

3.1!

2.6!

2.3!

1.7! 1.9!

1.7!

2.1!

1.0!

1.6!

PHILI

PPIN

ES

MAL

AYSI

A

IND

ONE

SIA

SING

APO

RE

THAI

LAND

IND

IA

TAIW

AN

VIET

NAM

CHI

NA

AUST

RALIA

HONG

KO

NG

JAPA

N

SOUT

H KO

REA

AVERAGE NUMBER OF HOURS PER DAY SPENT BY INTERNET USERS ON THE INTERNET

ACCESS THROUGH LAPTOP / DESKTOP

ACCESS THROUGH MOBILE DEVICE

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SOCIAL MEDIA PENETRATION IN APAC JAN 2014

• Sources: US Census Bureau, CNNIC, Tencent, Facebook

INDIA

CHINA

SOUTH KOREA

JAPAN

SINGAPORE

INDONESIA

MALDIVES

SRI LANKA

PAKISTAN

PHILIPPINES

TAIWAN HONG KONG

BANGLADESH

THAILAND

MONGOLIA

MALAYSIA VIETNAM

APAC AVERAGE

TIMOR- LESTE

AUSTRALIA

NEW ZEALAND

F!I

59%!

17%!27%!

46%!

25%!

7%!

44%!

9%!

6%!

22%!36%!

32%!53%!

61%! 64%!4%!

22%!

25%!

6%!

57%!

57%!

29%!

4%! PAPUA NEW GUINEA

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SOCIAL MEDIA PENETRATION IN APAC JAN 2014

• Sources: US Census Bureau, CNNIC, Tencent, Facebook

GLOBAL AVERAGE

64%!63%! 61%!

59%! 57%!55%!

53%! 51%!

46%!44%!

36%!32%!

29%!27%!

25%! 25%!22%! 22%!

17%! 17%!

11%! 9%! 8%! 7%! 6%! 6%! 6%!4%! 4%! 2%!

0%!

TAIW

AN

BRUN

EI

HO

NG

KO

NG

SIN

GAP

ORE

AUST

RALI

A

NEW

ZEA

LAN

D

MAL

AYSI

A

MAC

AU

CH

INA

MAL

DIV

ES

THAI

LAN

D

PHIL

IPPI

NES

FIJI

SOUT

H K

ORE

A

APAC

AVE

RAG

E

IND

ON

ESIA

MO

NG

OLI

A

VIET

NAM

JAPA

N

BHUT

AN

NEP

AL

SRI L

ANKA

CAM

BOD

IA

IND

IA

TIM

OR-

LEST

E

LAO

S

PAKI

STAN

PAPU

A N

EW G

UIN

EA

BAN

GLA

DES

H

MYA

NM

AR

NO

RTH

KO

REA

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SOCIAL MEDIA USERS IN APAC (MAU) JAN 2014

• Sources: US Census Bureau, CNNIC, Tencent, Facebook

INDIA

CHINA

SOUTH KOREA

JAPAN

SINGAPORE

INDONESIA

MALDIVES

SRI LANKA

PAKISTAN

PHILIPPINES

TAIWAN HONG KONG

BANGLADESH

THAILAND

MONGOLIA

MALAYSIA VIETNAM

APAC TOTAL

TIMOR- LESTE

AUSTRALIA

NEW ZEALAND

F!I

PAPUA NEW GUINEA

3.2M !

22M !13M !

623M!

62M !

90M !

174K!

2.0M !

11M !

20M !24M !

34M !16M !

4.4M ! 15M !5.8M !

720K!

969M!

76K!

13M !

2.4M !

260K!

260K!

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TIME SPENT ON SOCIAL MEDIA JAN 2014

• Sources: US Census Bureau, CNNIC, Tencent, Facebook

AVERAGE NUMBER OF HOURS PER DAY SPENT BY SOCIAL MEDIA USERS ON ALL SOCIAL CHANNELS

4.0!

3.7!

3.3!

2.9!

2.4!

2.4!

2.4!

2.2!

2.1!

2.0!

1.5!

1.0!

0.8!

PHILI

PPIN

ES

THAI

LAND

MAL

AYSI

A

IND

ONE

SIA

IND

IA

TAIW

AN

VIET

NAM

SING

APO

RE

AUST

RALIA

HONG

KO

NG

CHI

NA

SOUT

H KO

REA

JAPA

N

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MOBILE SUBSCRIPTION PENETRATION JAN 2014

• Sources: US Census Bureau, ITU, CIA. Data represent active mobile subscriptions.

INDIA

CHINA

SOUTH KOREA

JAPAN

SINGAPORE

INDONESIA

MALDIVES

SRI LANKA

PAKISTAN

PHILIPPINES

TAIWAN HONG KONG

BANGLADESH

THAILAND

MONGOLIA

MALAYSIA VIETNAM

APAC AVERAGE

TIMOR- LESTE

AUSTRALIA

NEW ZEALAND

F!I

148%!

109%!110%!

89%!

112%!

73%!

142%!

94%!

67%!

145%!125%!

101%!139%!

228%! 126%!68%!

105%!

86%!

53%!

110%!

113%!

96%!

42%! PAPUA NEW GUINEA

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MOBILE SUBSCRIPTION PENETRATION JAN 2014

• Sources: US Census Bureau, ITU, CIA. Data represent active mobile subscriptions.

GLOBAL AVERAGE

277%!

228%!

148%!

145%!

142%!

139%!

126%!

126%!

125%!

113%!

113%!

112%!

110%!

110%!

109%!

105%!

101%!

97%!

96%!

94%!

89%!

86%!

77%!

73%!

68%!

67%!

60%!

53%!

42%!

10%!

7%!

MAC

AU

HO

NG

KO

NG

SIN

GAP

ORE

VIET

NAM

MAL

DIV

ES

MAL

AYSI

A

TAIW

AN

CAM

BOD

IA

THAI

LAN

D

BRUN

EI

NEW

ZEA

LAN

D

IND

ON

ESIA

AUST

RALI

A

SOUT

H K

ORE

A

JAPA

N

MO

NG

OLI

A

PHIL

IPPI

NES

LAO

S

FIJI

SRI L

ANKA

CH

INA

APAC

AVE

RAG

E

BHUT

AN

IND

IA

BAN

GLA

DES

H

PAKI

STAN

NEP

AL

TIM

OR-

LEST

E

PAPU

A N

EW G

UIN

EA

MYA

NM

AR

NO

RTH

KO

REA

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MOBILE SUBSCRIPTIONS IN APAC JAN 2014

• Sources: US Census Bureau, ITU, CIA. Data represent active mobile subscriptions.

INDIA

CHINA

SOUTH KOREA

JAPAN

SINGAPORE

INDONESIA

MALDIVES

SRI LANKA

PAKISTAN

PHILIPPINES

TAIWAN HONG KONG

BANGLADESH

THAILAND

MONGOLIA

MALAYSIA VIETNAM

APAC TOTAL

TIMOR- LESTE

AUSTRALIA

NEW ZEALAND

F!I

PAPUA NEW GUINEA

8.1M !

138M!54M !

1.2B !

282M!

894M!

561K!

20M !

130M!

134M!84M !

107M!41M !

16M ! 29M !111M!

3.4M !

3.3B !

621K!

24M !

4.9M !

859K!

2.7M !

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MOBILE BROADBAND PENETRATION JAN 2014

• Sources: US Census Bureau, ITU. Figures are based on number of active subscriptions.

INDIA

CHINA

SOUTH KOREA

JAPAN

SINGAPORE

INDONESIA

MALDIVES

SRI LANKA

PAKISTAN

PHILIPPINES

TAIWAN HONG KONG

BANGLADESH

THAILAND

MONGOLIA

MALAYSIA VIETNAM

APAC AVERAGE

TIMOR- LESTE

AUSTRALIA

NEW ZEALAND

F!I

PAPUA NEW GUINEA

123%!

113%!106%!

17%!

32%!

5%!

22%!

4%!

0.3%!

19%!0.1%!

4%!14%!

74%! 46%!0.2%!

27%!

17%!

NA !

96%!

65%!

11%!

NA !

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GLOBAL AVERAGE

MOBILE BROADBAND PENETRATION JAN 2014

• Sources: US Census Bureau, ITU. Figures are based on number of active subscriptions.

123%!

113%!

106%!

96%!

74%!

65%!

46%!

32%!

27%!

22%!

19%!

17%!

17%!

14%!

11%!

8%!

7%!

5%!

4%!

4%!

3%!

1%!

0.3%!

0.2%!

0.1%!

N/A!

N/A!

N/A!

N/A!

N/A!

N/A!

SIN

GAP

ORE

JAPA

N

SOUT

H K

ORE

A

AUST

RALI

A

HO

NG

KO

NG

NEW

ZEA

LAN

D

TAIW

AN

IND

ON

ESIA

MO

NG

OLI

A

MAL

DIV

ES

VIET

NAM

CH

INA

WEI

GH

TED

MAL

AYSI

A

FIJI

BRUN

EI

CAM

BOD

IA

IND

IA

SRI L

ANKA

PHIL

IPPI

NES

BHUT

AN

LAO

S

PAKI

STAN

BAN

GLA

DES

H

THAI

LAN

D

MYA

NM

AR

MAC

AU

NEP

AL

NO

RTH

KO

REA

PAPU

A N

EW G

UIN

EA

TIM

OR-

LEST

E

Page 32: SUMMARY DIGITAL OVERVIEW  ASIA PACIFIC 2014 SOUTH KOREA

wearesocial.sg • @wearesocialsg • 32 We Are Social

MOBILE BROADBAND SUBSCRIPTIONS JAN 2014

• Sources: International Telecoms Union. Figures represent active subscriptions.

INDIA

CHINA

SOUTH KOREA

JAPAN

SINGAPORE

INDONESIA

MALDIVES

SRI LANKA

PAKISTAN

PHILIPPINES

TAIWAN HONG KONG

BANGLADESH

THAILAND

MONGOLIA

MALAYSIA VIETNAM

APAC TOTAL

TIMOR- LESTE

AUSTRALIA

NEW ZEALAND

F!I

PAPUA NEW GUINEA

6.7M !

144M!52M !

232M!

80M !

60M !

85K!

954K!

580K!

18M !953K!

4M !4.0M !

5.3M ! 11M !327K!

861K!

645M!

NA !

21M !

2.8M !

97K!

NA !

Page 33: SUMMARY DIGITAL OVERVIEW  ASIA PACIFIC 2014 SOUTH KOREA

wearesocial.sg • @wearesocialsg • 33 We Are Social

MOBILE SOCIAL PENETRATION (MAU) JAN 2014

• Sources: US Census Bureau, Facebook, Tencent. Based on active monthly user figures.

INDIA

CHINA

SOUTH KOREA

JAPAN

SINGAPORE

INDONESIA

MALDIVES

SRI LANKA

PAKISTAN

PHILIPPINES

TAIWAN HONG KONG

BANGLADESH

THAILAND

MONGOLIA

MALAYSIA VIETNAM

APAC AVERAGE

TIMOR- LESTE

AUSTRALIA

NEW ZEALAND

F!I

PAPUA NEW GUINEA

51%!

15%!23%!

49%!

21%!

6%!

34%!

7%!

4%!

18%!33%!

4%!44%!

53%! 52%!3%!

17%!

24%!

7%!

49%!

44%!

22%!

4%!

Page 34: SUMMARY DIGITAL OVERVIEW  ASIA PACIFIC 2014 SOUTH KOREA

wearesocial.sg • @wearesocialsg • 34 We Are Social

MOBILE SOCIAL PENETRATION (MAU) JAN 2014

• Sources: US Census Bureau, Facebook, Tencent. Based on active monthly user figures.

58%!

53%! 52%! 51%!49%! 49%!

45%! 44%! 44%!

34%!33%!

24%! 23%! 23%! 22%!21%!

18%!17%!

15%!13%!

9%!7%! 7%! 6%! 6%! 5%!

4%! 4%! 3%! 2%!0%!

BRUN

EI

HO

NG

KO

NG

TAIW

AN

SIN

GAP

ORE

CH

INA

AUST

RALI

A

MAC

AU

MAL

AYSI

A

NEW

ZEA

LAN

D

MAL

DIV

ES

THAI

LAN

D

APAC

AVE

RAG

E

SOUT

H K

ORE

A

PHIL

IPPI

NES

FIJI

IND

ON

ESIA

VIET

NAM

MO

NG

OLI

A

JAPA

N

BHUT

AN

NEP

AL

CAM

BOD

IA

SRI L

ANKA

TIM

OR-

LEST

E

IND

IA

LAO

S

PAKI

STAN

PAPU

A N

EW G

UIN

EA

BAN

GLA

DES

H

MYA

NM

AR

NO

RTH

KO

REA

Page 35: SUMMARY DIGITAL OVERVIEW  ASIA PACIFIC 2014 SOUTH KOREA

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ACTIVE MOBILE SOCIAL USERS (MAU) JAN 2014

• Sources: Facebook, Tencent. Active monthly user figures; China figures are for QQ.

INDIA

CHINA

SOUTH KOREA

JAPAN

SINGAPORE

INDONESIA

MALDIVES

SRI LANKA

PAKISTAN

PHILIPPINES

TAIWAN HONG KONG

BANGLADESH

THAILAND

MONGOLIA

MALAYSIA VIETNAM

APAC TOTAL

TIMOR- LESTE

AUSTRALIA

NEW ZEALAND

F!I

PAPUA NEW GUINEA

2.8M !

19M !11M !

660M!

52M !

72M !

134K!

1.4M !

7.6M !

17M !22M !

24M !13M !

3.8M ! 12M !5.0M !

540K!

943M!

76K!

11M !

1.9M !

198K!

240K!

Page 36: SUMMARY DIGITAL OVERVIEW  ASIA PACIFIC 2014 SOUTH KOREA

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SOCIAL MEDIA USERS BY DEVICE JAN 2014

• Sources: Facebook, Tencent

ACTIVE SOCIAL MEDIA USERS IN APAC ACCESSING SOCIAL

MEDIA ON ANY DEVICE

ACTIVE SOCIAL MEDIA USERS IN APAC ACCESSING SOCIAL MEDIA ON MOBILE DEVICES

969,140,200 943,266,600

Q # #

Page 37: SUMMARY DIGITAL OVERVIEW  ASIA PACIFIC 2014 SOUTH KOREA

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SOCIAL PENETRATION BY DEVICE JAN 2014

• Sources: US Census Bureau, Facebook, Tencent

ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON ANY DEVICE AS A PERCENTAGE

OF THE TOTAL POPULATION

ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON MOBILE AS A PERCENTAGE OF

THE TOTAL POPULATION

25.0% 24.3%

ACTIVE MOBILE SOCIAL MEDIA USERS AS A PERCENTAGE OF

TOTAL ACTIVE SOCIAL MEDIA USERS

97.3%

Q Q

Page 38: SUMMARY DIGITAL OVERVIEW  ASIA PACIFIC 2014 SOUTH KOREA

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INDIVIDUAL COUNTRY DATA

Page 39: SUMMARY DIGITAL OVERVIEW  ASIA PACIFIC 2014 SOUTH KOREA

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AUSTRALIA

Page 40: SUMMARY DIGITAL OVERVIEW  ASIA PACIFIC 2014 SOUTH KOREA

wearesocial.sg • @wearesocialsg • 40 We Are Social

TOTAL POPULATION

INTERNET USERS

ACTIVE MOBILE SUBSCRIPTIONS

INTERNET PENETRATION

URBAN

MOBILE SUBSCRIPTION PENETRATION

AUSTRALIA: SNAPSHOT

22,262,501

18,129,727

12,800,000

24,400,000

ACTIVE FACEBOOK USERS FACEBOOK PENETRATION

RURAL

JAN 2014

89%

81%

57%

110%

11%!

• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

Page 41: SUMMARY DIGITAL OVERVIEW  ASIA PACIFIC 2014 SOUTH KOREA

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AVERAGE TIME THAT INTERNET USERS SPEND USING THE

INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP

MOBILE INTERNET PENETRATION AS A PERCENTAGE OF

TOTAL POPULATION

AVERAGE TIME THAT MOBILE INTERNET USERS

SPEND USING MOBILE INTERNET EACH DAY

• Sources: US Census Bureau, GlobalWebIndex

JAN 2014 AUSTRALIA: INTERNET INDICATORS

4H 30M 59% 1H 40M

Page 42: SUMMARY DIGITAL OVERVIEW  ASIA PACIFIC 2014 SOUTH KOREA

wearesocial.sg • @wearesocialsg • 42 We Are Social • Sources: US Census Bureau, GlobalWebIndex

SOCIAL MEDIA PENETRATION AS A

PERCENTAGE OF THE TOTAL POPULATION

AVERAGE TIME SOCIAL MEDIA USERS SPEND

ON SOCIAL MEDIA EACH DAY

PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS

ON THEIR PHONE

PERCENTAGE OF MOBILE USERS USING

LOCATION-BASED SERVICES

JAN 2014 AUSTRALIA: SOCIAL INDICATORS

73% 2H 05M 55% 14%

Page 43: SUMMARY DIGITAL OVERVIEW  ASIA PACIFIC 2014 SOUTH KOREA

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AUSTRALIA: SOCIAL MEDIA USE JAN 2014

• Source: GlobalWebIndex. Figures represent percentage of internet users.

USED IN THE PAST MONTH

OWN AN ACCOUNT

89%

81%

42%

30%

23%

15%

62%

53%

14%

14%

11%

7%

ANY SOCIAL NETWORK

FACEBOOK

TWITTER

GOOGLE+

LINKEDIN

INSTAGRAM

Page 44: SUMMARY DIGITAL OVERVIEW  ASIA PACIFIC 2014 SOUTH KOREA

wearesocial.sg • @wearesocialsg • 44 We Are Social

PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

THAT ARE PRE-PAID

PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

THAT ARE POST-PAID

PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT

ARE 3G CONNECTIONS

• Source: GSMA Intelligence

JAN 2014

3G

AUSTRALIA: CONTRACT TYPE

47% 53% 74%

Page 45: SUMMARY DIGITAL OVERVIEW  ASIA PACIFIC 2014 SOUTH KOREA

wearesocial.sg • @wearesocialsg • 45 We Are Social

SMARTPHONE PENETRATION AS A

PERCENTAGE OF THE TOTAL POPULATION

SMARTPHONE USERS SEARCHING FOR

LOCAL INFORMATION VIA THEIR PHONE

SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE

SMARTPHONE USERS WHO HAVE MADE A

PURCHASE VIA THEIR PHONE

JAN 2014

• Source: Google’s “Our Mobile Planet” Report

AUSTRALIA: SMARTPHONE USAGE

65% 90% 78% 41%

Page 46: SUMMARY DIGITAL OVERVIEW  ASIA PACIFIC 2014 SOUTH KOREA

wearesocial.sg • @wearesocialsg • 46 We Are Social

NUMBER OF ACTIVE MOBILE

BROADBAND SUBSCRIPTIONS

MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION

ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A

MOBILE DEVICE

PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION

JAN 2014

• Sources: US Census Bureau, ITU, Facebook

# #

AUSTRALIA: MOBILE STATS

21.4M 96% 10.8M 49%

Page 47: SUMMARY DIGITAL OVERVIEW  ASIA PACIFIC 2014 SOUTH KOREA

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BANGLADESH

Page 48: SUMMARY DIGITAL OVERVIEW  ASIA PACIFIC 2014 SOUTH KOREA

wearesocial.sg • @wearesocialsg • 48 We Are Social

TOTAL POPULATION

INTERNET USERS

ACTIVE MOBILE SUBSCRIPTIONS

INTERNET PENETRATION

URBAN

MOBILE SUBSCRIPTION PENETRATION

BANGLADESH: SNAPSHOT

163,654,860

36,500,000

5,800,000

110,675,000

ACTIVE FACEBOOK USERS FACEBOOK PENETRATION

RURAL

JAN 2014

28%

68%

72%

4%

• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

22%

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PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

THAT ARE PRE-PAID

PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

THAT ARE POST-PAID

PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT

ARE 3G CONNECTIONS

• Source: GSMA Intelligence

JAN 2014

3G

BANGLADESH: CONTRACT TYPE

97% 3% 1%

Page 50: SUMMARY DIGITAL OVERVIEW  ASIA PACIFIC 2014 SOUTH KOREA

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NUMBER OF ACTIVE MOBILE

BROADBAND SUBSCRIPTIONS

MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION

ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A

MOBILE DEVICE

PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION

JAN 2014

• Sources: US Census Bureau, ITU, Facebook

# #

BANGLADESH: MOBILE STATS

327K 0.2% 5.0M 3.1%

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BHUTAN

Page 52: SUMMARY DIGITAL OVERVIEW  ASIA PACIFIC 2014 SOUTH KOREA

wearesocial.sg • @wearesocialsg • 52 We Are Social

TOTAL POPULATION

INTERNET USERS

ACTIVE MOBILE SUBSCRIPTIONS

INTERNET PENETRATION

URBAN

MOBILE SUBSCRIPTION PENETRATION

BHUTAN: SNAPSHOT

725,296

182,338

122,000

560,890

ACTIVE FACEBOOK USERS FACEBOOK PENETRATION

RURAL

JAN 2014

36%

25%

77%

64%

17%

• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

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PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

THAT ARE PRE-PAID

PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

THAT ARE POST-PAID

PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT

ARE 3G CONNECTIONS

• Source: GSMA Intelligence

JAN 2014

3G

BHUTAN: CONTRACT TYPE

97% 3% 3%

Page 54: SUMMARY DIGITAL OVERVIEW  ASIA PACIFIC 2014 SOUTH KOREA

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NUMBER OF ACTIVE MOBILE

BROADBAND SUBSCRIPTIONS

MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION

ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A

MOBILE DEVICE

PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION

JAN 2014

• Sources: US Census Bureau, ITU, Facebook

# #

BHUTAN: MOBILE STATS

18K 2.5% 94K 13%

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BRUNEI DARUSSALAM

Page 56: SUMMARY DIGITAL OVERVIEW  ASIA PACIFIC 2014 SOUTH KOREA

wearesocial.sg • @wearesocialsg • 56 We Are Social

TOTAL POPULATION

INTERNET USERS

ACTIVE MOBILE SUBSCRIPTIONS

INTERNET PENETRATION

URBAN

MOBILE SUBSCRIPTION PENETRATION

BRUNEI: SNAPSHOT

415,717

246,388

260,000

469,740

ACTIVE FACEBOOK USERS FACEBOOK PENETRATION

RURAL

JAN 2014

76%

59%

63%

113%

24%

• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

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PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

THAT ARE PRE-PAID

PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

THAT ARE POST-PAID

PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT

ARE 3G CONNECTIONS

• Source: GSMA Intelligence

JAN 2014

3G

BRUNEI: CONTRACT TYPE

83% 17% 42%

Page 58: SUMMARY DIGITAL OVERVIEW  ASIA PACIFIC 2014 SOUTH KOREA

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NUMBER OF ACTIVE MOBILE

BROADBAND SUBSCRIPTIONS

MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION

ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A

MOBILE DEVICE

PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION

JAN 2014

• Sources: US Census Bureau, ITU, Facebook

# #

BRUNEI: MOBILE STATS

32K 7.6% 240K 58%

Page 59: SUMMARY DIGITAL OVERVIEW  ASIA PACIFIC 2014 SOUTH KOREA

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CAMBODIA

Page 60: SUMMARY DIGITAL OVERVIEW  ASIA PACIFIC 2014 SOUTH KOREA

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TOTAL POPULATION

INTERNET USERS

ACTIVE MOBILE SUBSCRIPTIONS

INTERNET PENETRATION

URBAN

MOBILE SUBSCRIPTION PENETRATION

CAMBODIA: SNAPSHOT

15,205,539

738,641

1,200,000

19,105,115

ACTIVE FACEBOOK USERS FACEBOOK PENETRATION

RURAL

JAN 2014

20%

126%

80%

5%

8%

• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

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PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

THAT ARE PRE-PAID

PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

THAT ARE POST-PAID

PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT

ARE 3G CONNECTIONS

• Source: GSMA Intelligence

JAN 2014

3G

CAMBODIA: CONTRACT TYPE

95% 5% 11%

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NUMBER OF ACTIVE MOBILE

BROADBAND SUBSCRIPTIONS

MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION

ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A

MOBILE DEVICE

PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION

JAN 2014

• Sources: US Census Bureau, ITU, Facebook

# #

CAMBODIA: MOBILE STATS

1.0M 6.9% 1.1M 7.0%

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CHINA

Page 64: SUMMARY DIGITAL OVERVIEW  ASIA PACIFIC 2014 SOUTH KOREA

wearesocial.sg • @wearesocialsg • 64 We Are Social

TOTAL POPULATION

INTERNET USERS

ACTIVE MOBILE SUBSCRIPTIONS

INTERNET PENETRATION

URBAN

MOBILE SUBSCRIPTION PENETRATION

CHINA: DATA SNAPSHOT

1,349,585,838

590,560,000

623,300,000

1,206,553,000

ACTIVE QZONE USERS QZONE PENETRATION

RURAL

JAN 2014

51%

44%

46%

89%

49%

• Sources: US Census Bureau, CNNIC, Tencent, ITU

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AVERAGE TIME THAT INTERNET USERS SPEND USING THE

INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP

MOBILE INTERNET PENETRATION AS A PERCENTAGE OF

TOTAL POPULATION

AVERAGE TIME THAT MOBILE INTERNET USERS

SPEND USING MOBILE INTERNET EACH DAY

• Sources: US Census Bureau, GlobalWebIndex

JAN 2014 CHINA: INTERNET INDICATORS

4H 31M 43% 1H 55M

Page 66: SUMMARY DIGITAL OVERVIEW  ASIA PACIFIC 2014 SOUTH KOREA

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SOCIAL MEDIA PENETRATION AS A

PERCENTAGE OF THE TOTAL POPULATION

AVERAGE TIME SOCIAL MEDIA USERS SPEND

ON SOCIAL MEDIA EACH DAY

PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS

ON THEIR PHONE

PERCENTAGE OF MOBILE USERS USING

LOCATION-BASED SERVICES

JAN 2014 CHINA: SOCIAL INDICATORS

42% 1H 30M 51% 24%

Page 67: SUMMARY DIGITAL OVERVIEW  ASIA PACIFIC 2014 SOUTH KOREA

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CHINA: SOCIAL MEDIA USE JAN 2014

• Source: GlobalWebIndex. Figures represent percentage of internet users.

USED IN THE PAST MONTH

OWN AN ACCOUNT

98%

83%

76%

75%

74%

56%

87%

62%

53%

51%

35%

30%

ANY SOCIAL NETWORK

SINA WEIBO

QZONE

TENCENT WEIBO

YOUKU

RENREN

Page 68: SUMMARY DIGITAL OVERVIEW  ASIA PACIFIC 2014 SOUTH KOREA

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PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

THAT ARE PRE-PAID

PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

THAT ARE POST-PAID

PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT

ARE 3G CONNECTIONS

• Source: GSMA Intelligence

JAN 2014

3G

CHINA: CONTRACT TYPE

80% 20% 21%

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SMARTPHONE PENETRATION AS A

PERCENTAGE OF THE TOTAL POPULATION

SMARTPHONE USERS SEARCHING FOR

LOCAL INFORMATION VIA THEIR PHONE

SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE

SMARTPHONE USERS WHO HAVE MADE A

PURCHASE VIA THEIR PHONE

JAN 2014

• Source: Google’s “Our Mobile Planet” Report

CHINA: SMARTPHONE USAGE

47% 96% 98% 69%

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NUMBER OF ACTIVE MOBILE

BROADBAND SUBSCRIPTIONS

MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION

ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A

MOBILE DEVICE

PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION

JAN 2014

• Sources: US Census Bureau, ITU, Facebook

# #

CHINA: MOBILE STATS

232M 17% 660M 49%

• Sources: US Census Bureau, ITU, Tencent. ‘Active social media users’ is for QQ platform.

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F!I

Page 72: SUMMARY DIGITAL OVERVIEW  ASIA PACIFIC 2014 SOUTH KOREA

wearesocial.sg • @wearesocialsg • 72 We Are Social

TOTAL POPULATION

INTERNET USERS

ACTIVE MOBILE SUBSCRIPTIONS

INTERNET PENETRATION

URBAN

MOBILE SUBSCRIPTION PENETRATION

F!I: SNAPSHOT

896,758

300,326

260,000

858,809

ACTIVE FACEBOOK USERS FACEBOOK PENETRATION

RURAL

JAN 2014

52%

33%

29%

96%

48%

• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

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PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

THAT ARE PRE-PAID

PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

THAT ARE POST-PAID

PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT

ARE 3G CONNECTIONS

• Source: GSMA Intelligence

JAN 2014

3G

F!I: CONTRACT TYPE

95% 5% 8%

Page 74: SUMMARY DIGITAL OVERVIEW  ASIA PACIFIC 2014 SOUTH KOREA

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NUMBER OF ACTIVE MOBILE

BROADBAND SUBSCRIPTIONS

MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION

ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A

MOBILE DEVICE

PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION

JAN 2014

• Sources: US Census Bureau, ITU, Facebook

# #

F!I: MOBILE STATS

97K 11% 198K 22%

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HONG KONG

Page 76: SUMMARY DIGITAL OVERVIEW  ASIA PACIFIC 2014 SOUTH KOREA

wearesocial.sg • @wearesocialsg • 76 We Are Social

TOTAL POPULATION

INTERNET USERS

ACTIVE MOBILE SUBSCRIPTIONS

INTERNET PENETRATION

URBAN

MOBILE SUBSCRIPTION PENETRATION

HONG KONG: SNAPSHOT

7,182,724

5,207,762

4,400,000

16,403,076

ACTIVE FACEBOOK USERS FACEBOOK PENETRATION

JAN 2014

100%

73%

61%

228%

• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

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AVERAGE TIME THAT INTERNET USERS SPEND USING THE

INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP

MOBILE INTERNET PENETRATION AS A PERCENTAGE OF

TOTAL POPULATION

AVERAGE TIME THAT MOBILE INTERNET USERS

SPEND USING MOBILE INTERNET EACH DAY

• Sources: US Census Bureau, GlobalWebIndex

JAN 2014 HONG KONG: INTERNET INDICATORS

3H 32M 67% 2H 08M

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SOCIAL MEDIA PENETRATION AS A

PERCENTAGE OF THE TOTAL POPULATION

AVERAGE TIME SOCIAL MEDIA USERS SPEND

ON SOCIAL MEDIA EACH DAY

PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS

ON THEIR PHONE

PERCENTAGE OF MOBILE USERS USING

LOCATION-BASED SERVICES

JAN 2014 HONG KONG: SOCIAL INDICATORS

71% 2H 01M 45% 17%

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HONG KONG: SOCIAL MEDIA USE JAN 2014

• Source: GlobalWebIndex. Figures represent percentage of internet users.

96%

91%

58%

32%

29%

22%

64%

53%

15%

10%

10%

8%

ANY SOCIAL NETWORK

FACEBOOK

GOOGLE+

INSTAGRAM

SINA WEIBO

TWITTER

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PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

THAT ARE PRE-PAID

PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

THAT ARE POST-PAID

PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT

ARE 3G CONNECTIONS

• Source: GSMA Intelligence

JAN 2014

3G

HONG KONG: CONTRACT TYPE

49% 51% 57%

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SMARTPHONE PENETRATION AS A

PERCENTAGE OF THE TOTAL POPULATION

SMARTPHONE USERS SEARCHING FOR

LOCAL INFORMATION VIA THEIR PHONE

SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE

SMARTPHONE USERS WHO HAVE MADE A

PURCHASE VIA THEIR PHONE

JAN 2014

• Source: Google’s “Our Mobile Planet” Report

HONG KONG: SMARTPHONE USAGE

63% 92% 89% 43%

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NUMBER OF ACTIVE MOBILE

BROADBAND SUBSCRIPTIONS

MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION

ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A

MOBILE DEVICE

PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION

JAN 2014

• Sources: US Census Bureau, ITU, Facebook

# #

HONG KONG: MOBILE STATS

5.3M 74% 3.8M 53%

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INDIA

Page 84: SUMMARY DIGITAL OVERVIEW  ASIA PACIFIC 2014 SOUTH KOREA

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TOTAL POPULATION

INTERNET USERS

ACTIVE MOBILE SUBSCRIPTIONS

INTERNET PENETRATION

URBAN

MOBILE SUBSCRIPTION PENETRATION

INDIA: SNAPSHOT

1,220,800,359

213,000,000

90,000,000

893,862,000

ACTIVE FACEBOOK USERS FACEBOOK PENETRATION

RURAL

JAN 2014

31%

73%

69%

17%

7%

• Sources: US Census Bureau, IAMAI, Facebook, CIA Factbook

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AVERAGE TIME THAT INTERNET USERS SPEND USING THE

INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP

MOBILE INTERNET PENETRATION AS A PERCENTAGE OF

TOTAL POPULATION

AVERAGE TIME THAT MOBILE INTERNET USERS

SPEND USING MOBILE INTERNET EACH DAY

• Sources: US Census Bureau, GlobalWebIndex

JAN 2014 INDIA: INTERNET INDICATORS

4H 54M 11% 2H 36M

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SOCIAL MEDIA PENETRATION AS A

PERCENTAGE OF THE TOTAL POPULATION

AVERAGE TIME SOCIAL MEDIA USERS SPEND

ON SOCIAL MEDIA EACH DAY

PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS

ON THEIR PHONE

PERCENTAGE OF MOBILE USERS USING

LOCATION-BASED SERVICES

JAN 2014 INDIA: SOCIAL INDICATORS

12% 2H 26M 57% 29%

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INDIA: SOCIAL MEDIA USE JAN 2014

• Source: GlobalWebIndex. Figures represent percentage of internet users.

USED IN THE PAST MONTH

OWN AN ACCOUNT

97%

94%

78%

67%

54%

51%

72%

55%

35%

30%

24%

17%

ANY SOCIAL NETWORK

FACEBOOK

GOOGLE+

TWITTER

LINKEDIN

ORKUT

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PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

THAT ARE PRE-PAID

PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

THAT ARE POST-PAID

PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT

ARE 3G CONNECTIONS

• Source: GSMA Intelligence

JAN 2014

3G

INDIA: CONTRACT TYPE

95% 5% 6%

Page 89: SUMMARY DIGITAL OVERVIEW  ASIA PACIFIC 2014 SOUTH KOREA

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SMARTPHONE PENETRATION AS A

PERCENTAGE OF THE TOTAL POPULATION

SMARTPHONE USERS SEARCHING FOR

LOCAL INFORMATION VIA THEIR PHONE

SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE

SMARTPHONE USERS WHO HAVE MADE A

PURCHASE VIA THEIR PHONE

JAN 2014

• Source: Google’s “Our Mobile Planet” Report

INDIA: SMARTPHONE USAGE

13% 95% 91% 54%

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NUMBER OF ACTIVE MOBILE

BROADBAND SUBSCRIPTIONS

MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION

ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A

MOBILE DEVICE

PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION

JAN 2014

• Sources: US Census Bureau, ITU, Facebook

# #

INDIA: MOBILE STATS

59.8M 4.9% 72M 5.9%

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INDONESIA

Page 92: SUMMARY DIGITAL OVERVIEW  ASIA PACIFIC 2014 SOUTH KOREA

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TOTAL POPULATION

INTERNET USERS

ACTIVE MOBILE SUBSCRIPTIONS

INTERNET PENETRATION

URBAN

MOBILE SUBSCRIPTION PENETRATION

INDONESIA: SNAPSHOT

251,160,124

72,700,000

62,000,000

281,963,665

ACTIVE FACEBOOK USERS FACEBOOK PENETRATION

RURAL

JAN 2014

51%

25%

112%

49%

• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

29%

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AVERAGE TIME THAT INTERNET USERS SPEND USING THE

INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP

MOBILE INTERNET PENETRATION AS A PERCENTAGE OF

TOTAL POPULATION

AVERAGE TIME THAT MOBILE INTERNET USERS

SPEND USING MOBILE INTERNET EACH DAY

• Sources: US Census Bureau, GlobalWebIndex

JAN 2014 INDONESIA: INTERNET INDICATORS

5H 27M 14% 2H 30M

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SOCIAL MEDIA PENETRATION AS A

PERCENTAGE OF THE TOTAL POPULATION

AVERAGE TIME SOCIAL MEDIA USERS SPEND

ON SOCIAL MEDIA EACH DAY

PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS

ON THEIR PHONE

PERCENTAGE OF MOBILE USERS USING

LOCATION-BASED SERVICES

JAN 2014 INDONESIA: SOCIAL INDICATORS

15% 2H 54M 74% 32%

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INDONESIA: SOCIAL MEDIA USE JAN 2014

• Source: GlobalWebIndex . Figures represent percentage of internet users.

USED IN THE PAST MONTH

OWN AN ACCOUNT

98%

93%

80%

74%

39%

32%

79%

59%

41%

33%

15%

12%

ANY SOCIAL NETWORK

FACEBOOK

TWITTER

GOOGLE+

LINKEDIN

INSTAGRAM

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PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

THAT ARE PRE-PAID

PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

THAT ARE POST-PAID

PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT

ARE 3G CONNECTIONS

• Source: GSMA Intelligence

JAN 2014

3G

INDONESIA: CONTRACT TYPE

99% 1% 22%

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SMARTPHONE PENETRATION AS A

PERCENTAGE OF THE TOTAL POPULATION

SMARTPHONE USERS SEARCHING FOR

LOCAL INFORMATION VIA THEIR PHONE

SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE

SMARTPHONE USERS WHO HAVE MADE A

PURCHASE VIA THEIR PHONE

JAN 2014

• Source: Google’s “Our Mobile Planet” Report

INDONESIA: SMARTPHONE USAGE

14% 94% 95% 57%

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NUMBER OF ACTIVE MOBILE

BROADBAND SUBSCRIPTIONS

MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION

ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A

MOBILE DEVICE

PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION

JAN 2014

• Sources: US Census Bureau, ITU, Facebook

# #

INDONESIA: MOBILE STATS

80.1M 32% 52M 21%

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JAPAN

Page 100: SUMMARY DIGITAL OVERVIEW  ASIA PACIFIC 2014 SOUTH KOREA

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TOTAL POPULATION

INTERNET USERS

ACTIVE MOBILE SUBSCRIPTIONS

INTERNET PENETRATION

URBAN

MOBILE SUBSCRIPTION PENETRATION

JAPAN: SNAPSHOT

127,253,075

100,684,474

22,000,000

138,362,823

ACTIVE FACEBOOK USERS FACEBOOK PENETRATION

RURAL

JAN 2014

91%

79%

109%

9%!

17%

• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

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AVERAGE TIME THAT INTERNET USERS SPEND USING THE

INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP

MOBILE INTERNET PENETRATION AS A PERCENTAGE OF

TOTAL POPULATION

AVERAGE TIME THAT MOBILE INTERNET USERS

SPEND USING MOBILE INTERNET EACH DAY

• Sources: US Census Bureau, GlobalWebIndex

JAN 2014 JAPAN: INTERNET INDICATORS

3H 27M 48% 1H 01M

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SOCIAL MEDIA PENETRATION AS A

PERCENTAGE OF THE TOTAL POPULATION

AVERAGE TIME SOCIAL MEDIA USERS SPEND

ON SOCIAL MEDIA EACH DAY

PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS

ON THEIR PHONE

PERCENTAGE OF MOBILE USERS USING

LOCATION-BASED SERVICES

JAN 2014 JAPAN: SOCIAL INDICATORS

58% 0H 45M 11% 5%

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JAPAN: SOCIAL MEDIA USE JAN 2014

• Source: GlobalWebIndex . Figures represent percentage of internet users.

USED IN THE PAST MONTH

OWN AN ACCOUNT

66%

39%

38%

25%

17%

2%

42%

22%

22%

8%

2%

1%

ANY SOCIAL NETWORK

TWITTER

FACEBOOK

MIXI

GOOGLE+

TUMBLR

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PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

THAT ARE PRE-PAID

PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

THAT ARE POST-PAID

PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT

ARE 3G CONNECTIONS

• Source: GSMA Intelligence

JAN 2014

3G

JAPAN: CONTRACT TYPE

1% 99% 86%

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SMARTPHONE PENETRATION AS A

PERCENTAGE OF THE TOTAL POPULATION

SMARTPHONE USERS SEARCHING FOR

LOCAL INFORMATION VIA THEIR PHONE

SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE

SMARTPHONE USERS WHO HAVE MADE A

PURCHASE VIA THEIR PHONE

JAN 2014

• Source: Google’s “Our Mobile Planet” Report

JAPAN: SMARTPHONE USAGE

25% 89% 81% 44%

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NUMBER OF ACTIVE MOBILE

BROADBAND SUBSCRIPTIONS

MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION

ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A

MOBILE DEVICE

PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION

JAN 2014

• Sources: US Census Bureau, ITU, Facebook

# #

JAPAN: MOBILE STATS

144M 113% 19.2M 15%

Page 107: SUMMARY DIGITAL OVERVIEW  ASIA PACIFIC 2014 SOUTH KOREA

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LAOS

Page 108: SUMMARY DIGITAL OVERVIEW  ASIA PACIFIC 2014 SOUTH KOREA

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TOTAL POPULATION

INTERNET USERS

ACTIVE MOBILE SUBSCRIPTIONS

INTERNET PENETRATION

URBAN

MOBILE SUBSCRIPTION PENETRATION

LAOS: SNAPSHOT

6,695,166

707,871

420,000

6,492,000

ACTIVE FACEBOOK USERS FACEBOOK PENETRATION

RURAL

JAN 2014

34%

97%

66%

11%

6%

• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

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PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

THAT ARE PRE-PAID

PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

THAT ARE POST-PAID

PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT

ARE 3G CONNECTIONS

• Source: GSMA Intelligence

JAN 2014

3G

LAOS: CONTRACT TYPE

98% 2% 11%

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NUMBER OF ACTIVE MOBILE

BROADBAND SUBSCRIPTIONS

MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION

ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A

MOBILE DEVICE

PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION

JAN 2014

• Sources: US Census Bureau, ITU, Facebook

# #

LAOS: MOBILE STATS

54K 0.8% 360K 5.4%

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MACAU

Page 112: SUMMARY DIGITAL OVERVIEW  ASIA PACIFIC 2014 SOUTH KOREA

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TOTAL POPULATION

INTERNET USERS

ACTIVE MOBILE SUBSCRIPTIONS

INTERNET PENETRATION

URBAN

MOBILE SUBSCRIPTION PENETRATION

MACAU: SNAPSHOT

583,003

371,512

300,000

1,613,457

ACTIVE FACEBOOK USERS FACEBOOK PENETRATION

JAN 2014

100%

34%

51%

277%

• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

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PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

THAT ARE PRE-PAID

PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

THAT ARE POST-PAID

PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT

ARE 3G CONNECTIONS

• Source: GSMA Intelligence

JAN 2014

3G

MACAU: CONTRACT TYPE

63% 37% 98%

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NUMBER OF ACTIVE MOBILE

BROADBAND SUBSCRIPTIONS

MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION

ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A

MOBILE DEVICE

PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION

JAN 2014

• Sources: US Census Bureau, ITU, Facebook

# #

MACAU: MOBILE STATS

N/A N/A 260K 44.6%

Page 115: SUMMARY DIGITAL OVERVIEW  ASIA PACIFIC 2014 SOUTH KOREA

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MALAYSIA

Page 116: SUMMARY DIGITAL OVERVIEW  ASIA PACIFIC 2014 SOUTH KOREA

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TOTAL POPULATION

INTERNET USERS

ACTIVE MOBILE SUBSCRIPTIONS

INTERNET PENETRATION

URBAN

MOBILE SUBSCRIPTION PENETRATION

MALAYSIA: SNAPSHOT

29,628,392

19,200,408

15,600,000

41,324,700

ACTIVE FACEBOOK USERS FACEBOOK PENETRATION

RURAL

JAN 2014

73%

65%

53%

139%

27%

• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

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AVERAGE TIME THAT INTERNET USERS SPEND USING THE

INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP

MOBILE INTERNET PENETRATION AS A PERCENTAGE OF

TOTAL POPULATION

AVERAGE TIME THAT MOBILE INTERNET USERS

SPEND USING MOBILE INTERNET EACH DAY

• Sources: US Census Bureau, GlobalWebIndex

JAN 2014 MALAYSIA: INTERNET INDICATORS

5H 36M 58% 3H 03M

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SOCIAL MEDIA PENETRATION AS A

PERCENTAGE OF THE TOTAL POPULATION

AVERAGE TIME SOCIAL MEDIA USERS SPEND

ON SOCIAL MEDIA EACH DAY

PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS

ON THEIR PHONE

PERCENTAGE OF MOBILE USERS USING

LOCATION-BASED SERVICES

JAN 2014 MALAYSIA: SOCIAL INDICATORS

64% 3H 17M 58% 28%

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MALAYSIA: SOCIAL MEDIA USE JAN 2014

• Source: GlobalWebIndex . Figures represent percentage of internet users.

98%

95%

77%

57%

40%

32%

72%

59%

32%

23%

16%

9%

ANY SOCIAL NETWORK

FACEBOOK

GOOGLE+

TWITTER

INSTAGRAM

LINKEDIN

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PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

THAT ARE PRE-PAID

PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

THAT ARE POST-PAID

PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT

ARE 3G CONNECTIONS

• Source: GSMA Intelligence

JAN 2014

3G

MALAYSIA: CONTRACT TYPE

77% 23% 43%

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SMARTPHONE PENETRATION AS A

PERCENTAGE OF THE TOTAL POPULATION

SMARTPHONE USERS SEARCHING FOR

LOCAL INFORMATION VIA THEIR PHONE

SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE

SMARTPHONE USERS WHO HAVE MADE A

PURCHASE VIA THEIR PHONE

JAN 2014

• Source: Google’s “Our Mobile Planet” Report

MALAYSIA: SMARTPHONE USAGE

35% 94% 91% 42%

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NUMBER OF ACTIVE MOBILE

BROADBAND SUBSCRIPTIONS

MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION

ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A

MOBILE DEVICE

PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION

JAN 2014

• Sources: US Census Bureau, ITU, Facebook

# #

MALAYSIA: MOBILE STATS

4.0M 14% 13M 44%

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MALDIVES

Page 124: SUMMARY DIGITAL OVERVIEW  ASIA PACIFIC 2014 SOUTH KOREA

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TOTAL POPULATION

INTERNET USERS

ACTIVE MOBILE SUBSCRIPTIONS

INTERNET PENETRATION

URBAN

MOBILE SUBSCRIPTION PENETRATION

MALDIVES: SNAPSHOT

393,988

153,560

174,000

560,547

ACTIVE FACEBOOK USERS FACEBOOK PENETRATION

RURAL

JAN 2014

41%

39%

44%

142%

59%

• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

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PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

THAT ARE PRE-PAID

PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

THAT ARE POST-PAID

PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT

ARE 3G CONNECTIONS

• Source: GSMA Intelligence

JAN 2014

3G

MALDIVES: CONTRACT TYPE

87% 13% 10%

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NUMBER OF ACTIVE MOBILE

BROADBAND SUBSCRIPTIONS

MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION

ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A

MOBILE DEVICE

PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION

JAN 2014

• Sources: US Census Bureau, ITU, Facebook

# #

MALDIVES: MOBILE STATS

85K 22% 134K 34%

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MONGOLIA

Page 128: SUMMARY DIGITAL OVERVIEW  ASIA PACIFIC 2014 SOUTH KOREA

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TOTAL POPULATION

INTERNET USERS

ACTIVE MOBILE SUBSCRIPTIONS

INTERNET PENETRATION

URBAN

MOBILE SUBSCRIPTION PENETRATION

MONGOLIA: SNAPSHOT

3,226,516

521,520

720,000

3,375,205

ACTIVE FACEBOOK USERS FACEBOOK PENETRATION

RURAL

JAN 2014

69%

22%

105%

31%

16%

• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

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PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

THAT ARE PRE-PAID

PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

THAT ARE POST-PAID

PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT

ARE 3G CONNECTIONS

• Source: GSMA Intelligence

JAN 2014

3G

MONGOLIA: CONTRACT TYPE

96% 4% 21%

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NUMBER OF ACTIVE MOBILE

BROADBAND SUBSCRIPTIONS

MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION

ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A

MOBILE DEVICE

PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION

JAN 2014

• Sources: US Census Bureau, ITU, Facebook

# #

MONGOLIA: MOBILE STATS

861K 27% 540K 17%

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MYANMAR

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TOTAL POPULATION

INTERNET USERS

ACTIVE MOBILE SUBSCRIPTIONS

INTERNET PENETRATION

URBAN

MOBILE SUBSCRIPTION PENETRATION

MYANMAR: SNAPSHOT

55,167,330

583,564

1,240,000

5,440,000

ACTIVE FACEBOOK USERS FACEBOOK PENETRATION

RURAL

JAN 2014

33% 67%

1%

2%

10%

• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

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PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

THAT ARE PRE-PAID

PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

THAT ARE POST-PAID

PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT

ARE 3G CONNECTIONS

• Source: GSMA Intelligence

JAN 2014

3G

MYANMAR: CONTRACT TYPE

99% 1% 14%

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NUMBER OF ACTIVE MOBILE

BROADBAND SUBSCRIPTIONS

MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION

ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A

MOBILE DEVICE

PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION

JAN 2014

• Sources: US Census Bureau, ITU, Facebook

# #

MYANMAR: MOBILE STATS

N/A N/A 1.1M 2.0%

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NEPAL

Page 136: SUMMARY DIGITAL OVERVIEW  ASIA PACIFIC 2014 SOUTH KOREA

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TOTAL POPULATION

INTERNET USERS

ACTIVE MOBILE SUBSCRIPTIONS

INTERNET PENETRATION

URBAN

MOBILE SUBSCRIPTION PENETRATION

NEPAL: SNAPSHOT

30,430,267

7,300,000

3,200,000

16,380,000

ACTIVE FACEBOOK USERS FACEBOOK PENETRATION

RURAL

JAN 2014

31%

54%

69%

11%

• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

24%

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PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

THAT ARE PRE-PAID

PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

THAT ARE POST-PAID

PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT

ARE 3G CONNECTIONS

• Source: GSMA Intelligence

JAN 2014

3G

NEPAL: CONTRACT TYPE

94% 6% 2%

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NUMBER OF ACTIVE MOBILE

BROADBAND SUBSCRIPTIONS

MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION

ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A

MOBILE DEVICE

PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION

JAN 2014

• Sources: US Census Bureau, ITU, Facebook

# #

NEPAL: MOBILE STATS

N/A N/A 2.8M 9.2%

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NEW ZEALAND

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TOTAL POPULATION

INTERNET USERS

ACTIVE MOBILE SUBSCRIPTIONS

INTERNET PENETRATION

URBAN

MOBILE SUBSCRIPTION PENETRATION

NEW ZEALAND: SNAPSHOT

4,365,113

3,873,982

2,400,000

4,922,000

ACTIVE FACEBOOK USERS FACEBOOK PENETRATION

RURAL

JAN 2014

86%

89%

55%

14%

113%

• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

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PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

THAT ARE PRE-PAID

PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

THAT ARE POST-PAID

PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT

ARE 3G CONNECTIONS

• Source: GSMA Intelligence

JAN 2014

3G

NEW ZEALAND: CONTRACT TYPE

65% 35% 65%

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SMARTPHONE PENETRATION AS A

PERCENTAGE OF THE TOTAL POPULATION

SMARTPHONE USERS SEARCHING FOR

LOCAL INFORMATION VIA THEIR PHONE

SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE

SMARTPHONE USERS WHO HAVE MADE A

PURCHASE VIA THEIR PHONE

JAN 2014

• Source: Google’s “Our Mobile Planet” Report

NEW ZEALAND: SMARTPHONE USAGE

54% 89% 74% 33%

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NUMBER OF ACTIVE MOBILE

BROADBAND SUBSCRIPTIONS

MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION

ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A

MOBILE DEVICE

PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION

JAN 2014

• Sources: US Census Bureau, ITU, Facebook

# #

NEW ZEALAND: MOBILE STATS

2.8M 65% 1.9M 44%

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NORTH KOREA

Page 145: SUMMARY DIGITAL OVERVIEW  ASIA PACIFIC 2014 SOUTH KOREA

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TOTAL POPULATION

INTERNET USERS

ACTIVE MOBILE SUBSCRIPTIONS

INTERNET PENETRATION

URBAN

MOBILE SUBSCRIPTION PENETRATION

NORTH KOREA: SNAPSHOT

24,720,407

[N/A]

8,200

1,700,000

ACTIVE FACEBOOK USERS FACEBOOK PENETRATION

RURAL

JAN 2014

60%

[N/A]

40%

0.03%

7%

• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

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PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

THAT ARE PRE-PAID

PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

THAT ARE POST-PAID

PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT

ARE 3G CONNECTIONS

• Source: GSMA Intelligence

JAN 2014

3G

NORTH KOREA: CONTRACT TYPE

100% 0% 100%

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NUMBER OF ACTIVE MOBILE

BROADBAND SUBSCRIPTIONS

MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION

ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A

MOBILE DEVICE

PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION

JAN 2014

• Sources: US Census Bureau, ITU, Facebook

# #

NORTH KOREA: MOBILE STATS

N/A N/A 4,600 ~0%

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PAKISTAN

Page 149: SUMMARY DIGITAL OVERVIEW  ASIA PACIFIC 2014 SOUTH KOREA

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TOTAL POPULATION

INTERNET USERS

ACTIVE MOBILE SUBSCRIPTIONS

INTERNET PENETRATION

URBAN

MOBILE SUBSCRIPTION PENETRATION

PAKISTAN: SNAPSHOT

193,238,868

19,800,000

11,400,000

129,583,076

ACTIVE FACEBOOK USERS FACEBOOK PENETRATION

RURAL

JAN 2014

36%

67%

64%

10%

6%

• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

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PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

THAT ARE PRE-PAID

PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

THAT ARE POST-PAID

PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT

ARE 3G CONNECTIONS

• Source: GSMA Intelligence

JAN 2014

3G

PAKISTAN: CONTRACT TYPE

97% 3% 3%

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NUMBER OF ACTIVE MOBILE

BROADBAND SUBSCRIPTIONS

MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION

ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A

MOBILE DEVICE

PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION

JAN 2014

• Sources: US Census Bureau, ITU, Facebook

# #

PAKISTAN: MOBILE STATS

580K 0.3% 7.6M 3.9%

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PAPUA NEW GUINEA

Page 153: SUMMARY DIGITAL OVERVIEW  ASIA PACIFIC 2014 SOUTH KOREA

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TOTAL POPULATION

INTERNET USERS

ACTIVE MOBILE SUBSCRIPTIONS

INTERNET PENETRATION

URBAN

MOBILE SUBSCRIPTION PENETRATION

PAPUA NEW GUINEA: SNAPSHOT

6,341,902

145,256

260,000

2,709,000

ACTIVE FACEBOOK USERS FACEBOOK PENETRATION

RURAL

JAN 2014

13%

42%

87%

• Sources: US Census Bureau, InternetWorldStats, CNNIC, Tencent, Facebook, ITU, CIA

2%

4%

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PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

THAT ARE PRE-PAID

PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

THAT ARE POST-PAID

PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT

ARE 3G CONNECTIONS

• Source: GSMA Intelligence

JAN 2014

3G

PAPUA NEW GUINEA: CONTRACT TYPE

84% 16% 8%

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NUMBER OF ACTIVE MOBILE

BROADBAND SUBSCRIPTIONS

MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION

ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A

MOBILE DEVICE

PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION

JAN 2014

• Sources: US Census Bureau, ITU, Facebook

# #

PAPUA NEW GUINEA: MOBILE STATS

N/A N/A 240K 3.7%

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PHILIPPINES

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TOTAL POPULATION

INTERNET USERS

ACTIVE MOBILE SUBSCRIPTIONS

INTERNET PENETRATION

URBAN

MOBILE SUBSCRIPTION PENETRATION

PHILIPPINES: SNAPSHOT

105,720,644

37,602,976

34,000,000

106,987,098

ACTIVE FACEBOOK USERS FACEBOOK PENETRATION

RURAL

JAN 2014

49%

36%

32%

101%

51%

• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

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AVERAGE TIME THAT INTERNET USERS SPEND USING THE

INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP

MOBILE INTERNET PENETRATION AS A PERCENTAGE OF

TOTAL POPULATION

AVERAGE TIME THAT MOBILE INTERNET USERS

SPEND USING MOBILE INTERNET EACH DAY

• Sources: US Census Bureau, GlobalWebIndex

JAN 2014 PHILIPPINES: INTERNET INDICATORS

6H 12M 31% 2H 48M

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SOCIAL MEDIA PENETRATION AS A

PERCENTAGE OF THE TOTAL POPULATION

AVERAGE TIME SOCIAL MEDIA USERS SPEND

ON SOCIAL MEDIA EACH DAY

PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS

ON THEIR PHONE

PERCENTAGE OF MOBILE USERS USING

LOCATION-BASED SERVICES

JAN 2014 PHILIPPINES: SOCIAL INDICATORS

35% 4H 01M 62% 29%

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PHILIPPINES: SOCIAL MEDIA USE JAN 2014

• Source: GlobalWebIndex . Figures represent percentage of internet users.

98%

97%

81%

69%

42%

39%

78%

69%

40%

39%

20%

14%

ANY SOCIAL NETWORK

FACEBOOK

TWITTER

GOOGLE+

INSTAGRAM

LINKEDIN

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PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

THAT ARE PRE-PAID

PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

THAT ARE POST-PAID

PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT

ARE 3G CONNECTIONS

• Source: GSMA Intelligence

JAN 2014

3G

PHILIPPINES: CONTRACT TYPE

96% 4% 30%

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SMARTPHONE PENETRATION AS A

PERCENTAGE OF THE TOTAL POPULATION

SMARTPHONE USERS SEARCHING FOR

LOCAL INFORMATION VIA THEIR PHONE

SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE

SMARTPHONE USERS WHO HAVE MADE A

PURCHASE VIA THEIR PHONE

JAN 2014

• Source: Google’s “Our Mobile Planet” Report

PHILIPPINES: SMARTPHONE USAGE

39% 93% 88% 32%

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NUMBER OF ACTIVE MOBILE

BROADBAND SUBSCRIPTIONS

MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION

ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A

MOBILE DEVICE

PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION

JAN 2014

• Sources: US Census Bureau, ITU, Facebook

# #

PHILIPPINES: MOBILE STATS

4.0M 3.8% 24M 23%

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SINGAPORE

Page 165: SUMMARY DIGITAL OVERVIEW  ASIA PACIFIC 2014 SOUTH KOREA

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TOTAL POPULATION

INTERNET USERS

ACTIVE MOBILE SUBSCRIPTIONS

INTERNET PENETRATION

URBAN

MOBILE SUBSCRIPTION PENETRATION

SINGAPORE: SNAPSHOT

5,460,302

3,971,318

3,200,000

8,063,000

ACTIVE FACEBOOK USERS FACEBOOK PENETRATION

JAN 2014

100%

73%

59%

148%

• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

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AVERAGE TIME THAT INTERNET USERS SPEND USING THE

INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP

MOBILE INTERNET PENETRATION AS A PERCENTAGE OF

TOTAL POPULATION

AVERAGE TIME THAT MOBILE INTERNET USERS

SPEND USING MOBILE INTERNET EACH DAY

• Sources: US Census Bureau, GlobalWebIndex

JAN 2014 SINGAPORE: INTERNET INDICATORS

5H 16M 64% 1H 57M

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SOCIAL MEDIA PENETRATION AS A

PERCENTAGE OF THE TOTAL POPULATION

AVERAGE TIME SOCIAL MEDIA USERS SPEND

ON SOCIAL MEDIA EACH DAY

PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS

ON THEIR PHONE

PERCENTAGE OF MOBILE USERS USING

LOCATION-BASED SERVICES

JAN 2014 SINGAPORE: SOCIAL INDICATORS

70% 2H 10M 49% 18%

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SINGAPORE: SOCIAL MEDIA USE JAN 2014

• Source: GlobalWebIndex . Figures represent percentage of internet users.

USED IN THE PAST MONTH

OWN AN ACCOUNT

96%

92%

54%

45%

36%

25%

68%

59%

19%

18%

13%

12%

ANY SOCIAL NETWORK

FACEBOOK

TWITTER

GOOGLE+

LINKEDIN

INSTAGRAM

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PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

THAT ARE PRE-PAID

PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

THAT ARE POST-PAID

PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT

ARE 3G CONNECTIONS

• Source: GSMA Intelligence

JAN 2014

3G

SINGAPORE: CONTRACT TYPE

47% 53% 55%

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SMARTPHONE PENETRATION AS A

PERCENTAGE OF THE TOTAL POPULATION

SMARTPHONE USERS SEARCHING FOR

LOCAL INFORMATION VIA THEIR PHONE

SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE

SMARTPHONE USERS WHO HAVE MADE A

PURCHASE VIA THEIR PHONE

JAN 2014

• Source: Google’s “Our Mobile Planet” Report

SINGAPORE: SMARTPHONE USAGE

72% 96% 87% 44%

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NUMBER OF ACTIVE MOBILE

BROADBAND SUBSCRIPTIONS

MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION

ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A

MOBILE DEVICE

PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION

JAN 2014

• Sources: US Census Bureau, ITU, Facebook

# #

SINGAPORE: MOBILE STATS

6.7M 123% 2.8M 51%

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SOUTH KOREA

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TOTAL POPULATION

INTERNET USERS

ACTIVE MOBILE SUBSCRIPTIONS

INTERNET PENETRATION

URBAN

MOBILE SUBSCRIPTION PENETRATION

SOUTH KOREA: SNAPSHOT

48,955,203

41,091,681

13,000,000

53,624,427

ACTIVE FACEBOOK USERS FACEBOOK PENETRATION

RURAL

JAN 2014

83%

84%

27%

110%

17%

• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

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AVERAGE TIME THAT INTERNET USERS SPEND USING THE

INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP

MOBILE INTERNET PENETRATION AS A PERCENTAGE OF

TOTAL POPULATION

AVERAGE TIME THAT MOBILE INTERNET USERS

SPEND USING MOBILE INTERNET EACH DAY

• Sources: US Census Bureau, GlobalWebIndex

JAN 2014 SOUTH KOREA: INTERNET INDICATORS

3H 27M 75% 1H 35M

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SOCIAL MEDIA PENETRATION AS A

PERCENTAGE OF THE TOTAL POPULATION

AVERAGE TIME SOCIAL MEDIA USERS SPEND

ON SOCIAL MEDIA EACH DAY

PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS

ON THEIR PHONE

PERCENTAGE OF MOBILE USERS USING

LOCATION-BASED SERVICES

JAN 2014 SOUTH KOREA: SOCIAL INDICATORS

74% 1H 01M 37% 17%

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SOUTH KOREA: SOCIAL MEDIA USE JAN 2014

• Source: GlobalWebIndex . Figures represent percentage of internet users.

USED IN THE PAST MONTH

OWN AN ACCOUNT

84%

75%

56%

38%

33%

8%

48%

36%

22%

7%

7%

1%

ANY SOCIAL NETWORK

FACEBOOK

TWITTER

GOOGLE+

ME2DAY

NATE CONNECT

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PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

THAT ARE PRE-PAID

PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

THAT ARE POST-PAID

PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT

ARE 3G CONNECTIONS

• Source: GSMA Intelligence

JAN 2014

3G

SOUTH KOREA: CONTRACT TYPE

3% 97% 64%

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SMARTPHONE PENETRATION AS A

PERCENTAGE OF THE TOTAL POPULATION

SMARTPHONE USERS SEARCHING FOR

LOCAL INFORMATION VIA THEIR PHONE

SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE

SMARTPHONE USERS WHO HAVE MADE A

PURCHASE VIA THEIR PHONE

JAN 2014

• Source: Google’s “Our Mobile Planet” Report

SOUTH KOREA: SMARTPHONE USAGE

73% 94% 94% 56%

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NUMBER OF ACTIVE MOBILE

BROADBAND SUBSCRIPTIONS

MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION

ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A

MOBILE DEVICE

PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION

JAN 2014

• Sources: US Census Bureau, ITU, Facebook

# #

SOUTH KOREA: MOBILE STATS

51.9M 106% 11.4M 23%

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SRI LANKA

Page 181: SUMMARY DIGITAL OVERVIEW  ASIA PACIFIC 2014 SOUTH KOREA

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TOTAL POPULATION

INTERNET USERS

ACTIVE MOBILE SUBSCRIPTIONS

INTERNET PENETRATION

URBAN

MOBILE SUBSCRIPTION PENETRATION

SRI LANKA: SNAPSHOT

21,675,648

3,927,948

2,000,000

20,324,070

ACTIVE FACEBOOK USERS FACEBOOK PENETRATION

RURAL

JAN 2014

15%

94%

85%

18%

9%

• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

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PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

THAT ARE PRE-PAID

PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

THAT ARE POST-PAID

PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT

ARE 3G CONNECTIONS

• Source: GSMA Intelligence

JAN 2014

3G

SRI LANKA: CONTRACT TYPE

91% 9% 13%

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NUMBER OF ACTIVE MOBILE

BROADBAND SUBSCRIPTIONS

MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION

ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A

MOBILE DEVICE

PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION

JAN 2014

• Sources: US Census Bureau, ITU, Facebook

# #

SRI LANKA: MOBILE STATS

953K 4.4% 1.4M 6.6%

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TAIWAN

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TOTAL POPULATION

INTERNET USERS

ACTIVE MOBILE SUBSCRIPTIONS

INTERNET PENETRATION

URBAN

MOBILE SUBSCRIPTION PENETRATION

TAIWAN: SNAPSHOT

23,299,716

17,656,414

15,000,000

29,455,219

ACTIVE FACEBOOK USERS FACEBOOK PENETRATION

RURAL

JAN 2014

78%

76%

64%

126%

22%

• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

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AVERAGE TIME THAT INTERNET USERS SPEND USING THE

INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP

MOBILE INTERNET PENETRATION AS A PERCENTAGE OF

TOTAL POPULATION

AVERAGE TIME THAT MOBILE INTERNET USERS

SPEND USING MOBILE INTERNET EACH DAY

• Sources: US Census Bureau, GlobalWebIndex

JAN 2014 TAIWAN: INTERNET INDICATORS

4H 40M 62% 2H 19M

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SOCIAL MEDIA PENETRATION AS A

PERCENTAGE OF THE TOTAL POPULATION

AVERAGE TIME SOCIAL MEDIA USERS SPEND

ON SOCIAL MEDIA EACH DAY

PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS

ON THEIR PHONE

PERCENTAGE OF MOBILE USERS USING

LOCATION-BASED SERVICES

JAN 2014 TAIWAN: SOCIAL INDICATORS

73% 2H 24M 41% 23%

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TAIWAN: SOCIAL MEDIA USE JAN 2014

• Source: GlobalWebIndex . Figures represent percentage of internet users.

95%

92%

70%

25%

23%

18%

67%

60%

25%

7%

#N/A

5%

ANY SOCIAL NETWORK

FACEBOOK

GOOGLE+

TWITTER

#N/A

PLURK

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PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

THAT ARE PRE-PAID

PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

THAT ARE POST-PAID

PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT

ARE 3G CONNECTIONS

• Source: GSMA Intelligence

JAN 2014

3G

TAIWAN: CONTRACT TYPE

14% 86% 70%

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SMARTPHONE PENETRATION AS A

PERCENTAGE OF THE TOTAL POPULATION

SMARTPHONE USERS SEARCHING FOR

LOCAL INFORMATION VIA THEIR PHONE

SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE

SMARTPHONE USERS WHO HAVE MADE A

PURCHASE VIA THEIR PHONE

JAN 2014

• Source: Google’s “Our Mobile Planet” Report

TAIWAN: SMARTPHONE USAGE

51% 95% 87% 37%

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NUMBER OF ACTIVE MOBILE

BROADBAND SUBSCRIPTIONS

MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION

ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A

MOBILE DEVICE

PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION

JAN 2014

• Sources: US Census Bureau, ITU, Facebook

# #

TAIWAN: MOBILE STATS

10.7M 46% 12.2M 53%

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THAILAND

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TOTAL POPULATION

INTERNET USERS

ACTIVE MOBILE SUBSCRIPTIONS

INTERNET PENETRATION

URBAN

MOBILE SUBSCRIPTION PENETRATION

THAILAND: SNAPSHOT

67,448,120

23,860,000

24,000,000

84,075,036

ACTIVE FACEBOOK USERS FACEBOOK PENETRATION

RURAL

JAN 2014

34%

35%

36%

125%

66%

• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

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AVERAGE TIME THAT INTERNET USERS SPEND USING THE

INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP

MOBILE INTERNET PENETRATION AS A PERCENTAGE OF

TOTAL POPULATION

AVERAGE TIME THAT MOBILE INTERNET USERS

SPEND USING MOBILE INTERNET EACH DAY

• Sources: US Census Bureau, GlobalWebIndex

JAN 2014 THAILAND: INTERNET INDICATORS

5H 07M 24% 3H 04M

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SOCIAL MEDIA PENETRATION AS A

PERCENTAGE OF THE TOTAL POPULATION

AVERAGE TIME SOCIAL MEDIA USERS SPEND

ON SOCIAL MEDIA EACH DAY

PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS

ON THEIR PHONE

PERCENTAGE OF MOBILE USERS USING

LOCATION-BASED SERVICES

JAN 2014 THAILAND: SOCIAL INDICATORS

25% 3H 39M 50% 36%

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THAILAND: SOCIAL MEDIA USE JAN 2014

• Source: GlobalWebIndex . Figures represent percentage of internet users.

USED IN THE PAST MONTH

OWN AN ACCOUNT

97%

96%

69%

57%

40%

23%

76%

68%

36%

32%

22%

7%

ANY SOCIAL NETWORK

FACEBOOK

GOOGLE+

TWITTER

INSTAGRAM

LINKEDIN

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PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

THAT ARE PRE-PAID

PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

THAT ARE POST-PAID

PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT

ARE 3G CONNECTIONS

• Source: GSMA Intelligence

JAN 2014

3G

THAILAND: CONTRACT TYPE

89% 11% 12%

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SMARTPHONE PENETRATION AS A

PERCENTAGE OF THE TOTAL POPULATION

SMARTPHONE USERS SEARCHING FOR

LOCAL INFORMATION VIA THEIR PHONE

SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE

SMARTPHONE USERS WHO HAVE MADE A

PURCHASE VIA THEIR PHONE

JAN 2014

• Source: Google’s “Our Mobile Planet” Report

THAILAND: SMARTPHONE USAGE

31% 95% 94% 51%

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NUMBER OF ACTIVE MOBILE

BROADBAND SUBSCRIPTIONS

MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION

ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A

MOBILE DEVICE

PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION

JAN 2014

• Sources: US Census Bureau, ITU, Facebook

# #

THAILAND: MOBILE STATS

67K 0.1% 22M 33%

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TIMOR-LESTE

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TOTAL POPULATION

INTERNET USERS

ACTIVE MOBILE SUBSCRIPTIONS

INTERNET PENETRATION

URBAN

MOBILE SUBSCRIPTION PENETRATION

TIMOR-LESTE: SNAPSHOT

1,172,390

10,461

76,000

621,000

ACTIVE FACEBOOK USERS FACEBOOK PENETRATION

RURAL

JAN 2014

28%

53%

72%

1%

6%

• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

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PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

THAT ARE PRE-PAID

PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

THAT ARE POST-PAID

PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT

ARE 3G CONNECTIONS

• Source: GSMA Intelligence

JAN 2014

3G

TIMOR-LESTE: CONTRACT TYPE

98% 2% N/A

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NUMBER OF ACTIVE MOBILE

BROADBAND SUBSCRIPTIONS

MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION

ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A

MOBILE DEVICE

PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION

JAN 2014

• Sources: US Census Bureau, ITU, Facebook

# #

TIMOR-LESTE: MOBILE STATS

N/A N/A 76K 6.5%

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VIETNAM

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TOTAL POPULATION

INTERNET USERS

ACTIVE MOBILE SUBSCRIPTIONS

INTERNET PENETRATION

URBAN

MOBILE SUBSCRIPTION PENETRATION

VIETNAM: SNAPSHOT

92,477,857

36,140,967

20,000,000

134,066,000

ACTIVE FACEBOOK USERS FACEBOOK PENETRATION

RURAL

JAN 2014

31%

39%

22%

145%

69%

• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU

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AVERAGE TIME THAT INTERNET USERS SPEND USING THE

INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP

MOBILE INTERNET PENETRATION AS A PERCENTAGE OF

TOTAL POPULATION

AVERAGE TIME THAT MOBILE INTERNET USERS

SPEND USING MOBILE INTERNET EACH DAY

• Sources: US Census Bureau, GlobalWebIndex

JAN 2014 VIETNAM: INTERNET INDICATORS

4H 37M 34% 1H 43M

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SOCIAL MEDIA PENETRATION AS A

PERCENTAGE OF THE TOTAL POPULATION

AVERAGE TIME SOCIAL MEDIA USERS SPEND

ON SOCIAL MEDIA EACH DAY

PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS

ON THEIR PHONE

PERCENTAGE OF MOBILE USERS USING

LOCATION-BASED SERVICES

JAN 2014 VIETNAM: SOCIAL INDICATORS

38% 2H 23M 58% 25%

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VIETNAM: SOCIAL MEDIA USE JAN 2014

• Source: GlobalWebIndex . Figures represent percentage of internet users.

97%

95%

76%

45%

22%

18%

81%

67%

34%

16%

8%

5%

ANY SOCIAL NETWORK

FACEBOOK

GOOGLE+

TWITTER

LINKEDIN

PINTEREST

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PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

THAT ARE PRE-PAID

PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

THAT ARE POST-PAID

PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT

ARE 3G CONNECTIONS

• Source: GSMA Intelligence

JAN 2014

3G

VIETNAM: CONTRACT TYPE

89% 11% 16%

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SMARTPHONE PENETRATION AS A

PERCENTAGE OF THE TOTAL POPULATION

SMARTPHONE USERS SEARCHING FOR

LOCAL INFORMATION VIA THEIR PHONE

SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE

SMARTPHONE USERS WHO HAVE MADE A

PURCHASE VIA THEIR PHONE

JAN 2014

• Source: Google’s “Our Mobile Planet” Report

VIETNAM: SMARTPHONE USAGE

20% 97% 95% 60%

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NUMBER OF ACTIVE MOBILE

BROADBAND SUBSCRIPTIONS

MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION

ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A

MOBILE DEVICE

PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION

JAN 2014

• Sources: US Census Bureau, ITU, Facebook

# #

VIETNAM: MOBILE STATS

17.6M 19% 17M 18%

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FIND OUT MORE AT WEARESOCIAL.SG

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DATA SOURCES USED IN THIS REPORT

Population data Latest available data from the United States Census Bureau (mid-2013 data), correct as at January 2014.

Internet user data Latest available data from InternetWorldStats.com and the China Internet Network Information Centre, correct as at January 2014; usage data extrapolated from GlobalWebIndex (Q3 2013).

Social media user data Latest site-reported monthly active user data from Facebook, Google+, Qzone, Sina Weibo, Tencent Weibo, Twitter, and VKontakte, correct as at January 2014; usage data extrapolated from GlobalWebIndex’s Active Usage: Social Platforms(Q3 2013).

Mobile phone user data Latest available data from Ericsson Mobility Report (November 2013), the International Telecommunication Union (ITU), The GSM Association (Q4 2013), and the CIA Government Factbook, correct as at January 2014; usage data extrapolated from GlobalWebIndex’s Active Usage: Social Platforms (Q3 2013), and Google’s Our Mobile Planet Report (May 2013).

Page 214: SUMMARY DIGITAL OVERVIEW  ASIA PACIFIC 2014 SOUTH KOREA

Making Friends & Influencing People • 45 We Are Social

WE ARE SOCIAL IS A GLOBAL CONVERSATION AGENCY.

WE HELP BRANDS TO LISTEN TO, UNDERSTAND, AND ENGAGE IN CONVERSATIONS IN SOCIAL MEDIA.

WE’RE ALREADY HELPING MANY OF THE WORLD’S TOP BRANDS, INCLUDING ADIDAS, UNILEVER,

DIAGEO, NESTLÉ, HEINZ, AND LVMH.

IF YOU’D LIKE TO CHAT ABOUT US HELPING YOU TOO, CALL US ON +65 6423 1051, OR EMAIL

US AT [email protected].

FIND OUT MORE AT WEARESOCIAL.SG.

Page 215: SUMMARY DIGITAL OVERVIEW  ASIA PACIFIC 2014 SOUTH KOREA

Making Friends & Influencing People • 46 We Are Social

WE ARE SOCIAL SINGAPORE

SIMON KEMP, MANAGING DIRECTOR

@WEARESOCIALSG

[email protected]

+65 6423 1051

HTTP://WEARESOCIAL.SG