Sumeet Mehta CSE 1 (2 nd Year)
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Transcript of Sumeet Mehta CSE 1 (2 nd Year)
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- Sumeet Mehta CSE 1 (2nd Year)
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What is SEO?From Wikipedia – “Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search results”
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SEO vs PPC
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SEO PPC
• Good for short term• Relatively Costly for most
terms• Traffic becomes NIL when
the campaign is stopped• Used by business with huge
advertisement budget and higher margin products
• Good for long term• Relatively cheaper than PPC
for medium/easy keywords• Traffic comes even after SEO
campaign is stopped.• Mostly used for business
which have either less competition and/or low margins
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Types of SEO
• WhiteHat SEO – following Google’s guidelines to improve the ranking of website.
• BlackHat SEO – trying to manipulate Google’s algorithm to rank for difficult keywords faster and easier than WhiteHat SEO.
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Some important terms
• Organic Results• SERP• PageRank• Backlinks• OBL/dofollow/nofollow• Domain Authority & Page Authority• Sandbox• Keyword Density• Sitemap
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Organic Results
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SERP• A search engine results page (SERP), is the listing of web
pages returned by a search engine in response to a keyword query.
• Better SERP usually means better results
• Terms having higher positions get more clicks than ones on lower positions
• Very few people tend to visit after first 2 pages for any search term
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PageRank• PageRank is a link analysis algorithm, named after Larry Page
and used by the Google web search engine.
• A better pagerank means a better trust by search engine towards your webpage.
• Basically controlled by number of backlinks to the webpage. Pagerank of a webpage is different than pagerank of a website.
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Backlinks• Backlink is any link received by a web node (web page,
directory, website, or top level domain) from another web node.
• The number of backlinks is one indication of the popularity or importance of that website or page.
• PageRank is determined by number of backlinks a site has.
• Backlinks are like a vote. A good vote helps in better SEO while a bad vote can harm rankings
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OBL/ Dofollow/ Nofollow• OBL stands for OutBond Links. It means number of
external pages that the webpage links.
• Dofollow are normal ahref links if not explicitly mentioned. Dofollow links pass the PR juice to the link. It is similar to you vouching for the site.
• Nofollow are links that contain rel=”nofollow” attribute in ahref link. This is similar to letting search engine spiders know that you can not vouch for authenticity of the link.
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Domain Authority & Page Authority
• Domain Authority: Domain Authority is calculated metric for how well a given domain is likely to rank in Google.com's search results. It is scored out of 100.
• Page Authority: A score out of 100-points representing the likelihood for arbitrary content to rank on this page.
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Sandbox
• Sandbox is condition when a site does not appear in top 1000 results in Google.
• It is an attempt by Google to counter manipulation of SERP rankings by using non recommended ways of backlinking (also called BlackHat Seo)
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Keyword Density
• Keyword density is the percentage of times a keyword or phrase appears on a web page compared to the total number of words on the page.
• In SEO, keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.
• Ideally main keyword density should not be more than 7-10% to avoid over optimization penalty.
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Sitemap
• A site map displays the inner framework and organization of your site's content to the search engines and the user.
• • Helps in easy navigation through the site.
• For Users – HTML sitemap• For bots – XML sitemaps
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SEO
On Page Optimization On Page Optimization
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On page Optimization
• Meta Tags, Meta Description, Title Tags, H1-H6 tags, bold, italics , underline
• Original Content• Appropriate Keyword Density• Sitemap• 301 redirects and 404 pages• Robots.txt• .htaccess files
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Off page Optimization
• Blog Commenting• Forum Profiles• Link Exchanges• Web Directories• Press Release• Social Media• … and others
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Live Demo
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Find this ppt on – http://sumeetmehta.com/seo.pptx
Find the links to the live demos – http://sumeetmehta.com/seolist.xlsx
Q/A