SULAIMAN BIN WAK REKTOR INSTITUT PENDIDIKAN GURU MALAYSIA.
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Transcript of SULAIMAN BIN WAK REKTOR INSTITUT PENDIDIKAN GURU MALAYSIA.
LEADING FOR CHANGE IN THE
SCHOOL
SULAIMAN BIN WAKREKTOR
INSTITUT PENDIDIKAN GURU MALAYSIA
“CRISIS MANAGEMENT IN EDUCATION”
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Crisis management is the process by which an organization deals with a major unpredictable event that threatens to harm the organization, its stakeholders, or the general public.
CRISIS MANAGEMENT
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ELEMENTS OF A CRISIS
A threat to the
organization
A need for
change
The element
of surprise
A short decision
time
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CRISIS MANAGEMENT - 1
Crisis management consists of:
Methods used to respond to both the reality and perception of crises
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Establishing metric to define what scenarios constitute a crisis and should consequently trigger the necessary response mechanisms
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Communication that occurs within the response phase of emergency management scenarios
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CRISIS MANAGEMENT - 2
The credibility and reputation of organizations is heavily influenced by the
perception of their responses during crisis
situations
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CRISIS MANAGEMENT - 3
Respond to a crisis in a specific time frame; it is a
challenge in business
“Communication” - Must be open and consistent throughout the hierarchy to contribute to a successful crisis communication
process
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TYPES OF CRISES
Natural disaster
Malevolence
Technical breakdowns
Human breakdowns
Challenges
Rumors
Workplace violence
Organizational misdeeds
Mega-damage
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CRISIS MANAGEMENT
Technological crises:
Caused by human application of science and technology
When technology becomes too complex, it might affect the system as a whole (Technological breakdowns)
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CRISIS MANAGEMENT
When management takes actions it knows will harm or place stakeholders at risk for
harm without adequate precautions
Crises of organizational misdeeds:
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CRISIS MANAGEMENT
Types of crises of
organizational misdeeds
Crises of skewed
management values
Crises of deception
Crises of manageme
ntmisconduct
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CRISIS MANAGEMENT
Crisis management model – Gonzalez-Herrero and Pratt 95
“Successfully diffusing a crisis requires an understanding of how to handle a crisis – before it occurs”
Issues management
Planning-prevention
The crisis
Post-crisis
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CONTINGENCY PLANNING
Stipulate who the spokesperson is
Rehearse via simulation
Plan in advance
Speed and efficiency in response to crisis
Offer accurate information or it will backfire
Plan offers info and guidance to help decision makers deal with long-term effects of decisions
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ROLE OF APOLOGIES INCRISIS MANAGEMENT
Controversial – for fear of legal outcomes
Evident says that a compensation and sympathy are effective
True contrition includes sympathy for victims and offers of compensation to offset losses or suffering
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2
3
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EDUCATION CRISIS MANAGEMENT IN MALAYSIA
“Budak makan dalam tandas di SK Sri Pristana ”
“Ibadah Korban di Sekolah Puchong Jaya”
PBS
“Budak hilang di sekolah”