Sukesh Chaturvedi Philips Automotive Lighting September 2006 Presentation: NightGuide DoubleLife &...

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Sukesh Chaturvedi Philips Automotive Lighting September 2006 Presentation: NightGuide DoubleLife & X- treme Power

Transcript of Sukesh Chaturvedi Philips Automotive Lighting September 2006 Presentation: NightGuide DoubleLife &...

Page 1: Sukesh Chaturvedi Philips Automotive Lighting September 2006 Presentation: NightGuide DoubleLife & X-treme Power.

Sukesh ChaturvediPhilips Automotive Lighting

September 2006

Presentation:NightGuide DoubleLife & X-treme Power

Page 2: Sukesh Chaturvedi Philips Automotive Lighting September 2006 Presentation: NightGuide DoubleLife & X-treme Power.

Philips Automotive – Aftermarket 2

In Automechanika 2004

Continuously improve safety and comfortfor cars, trucks/buses and motorized 2wheeler vehicles with leading lighting technologies

Philips clearly demonstrated its dedication to its mission statement.

Page 3: Sukesh Chaturvedi Philips Automotive Lighting September 2006 Presentation: NightGuide DoubleLife & X-treme Power.

Philips Automotive – Aftermarket 3

Page 4: Sukesh Chaturvedi Philips Automotive Lighting September 2006 Presentation: NightGuide DoubleLife & X-treme Power.

Philips Automotive – Aftermarket 4

What were the reactions…

Page 5: Sukesh Chaturvedi Philips Automotive Lighting September 2006 Presentation: NightGuide DoubleLife & X-treme Power.

Philips Automotive – Aftermarket 5

Latest result:

• The senior jury (“the Older you get, more light is needed to see better”) appear to be extremely happy with NightGuide, – 92% find the product performance Very Good to Excellent !– Overall 98,9 % good - excellent about NightGuide in every aspect !

Page 6: Sukesh Chaturvedi Philips Automotive Lighting September 2006 Presentation: NightGuide DoubleLife & X-treme Power.

Philips Automotive – Aftermarket 6

Other Feedback

• In some cases consumer feedback was that the lifetime of the lamp was too short, due to:– high board voltage that shortens the lifetime of the product– high yearly mileage (more than 30 000 km/yr)

• Further more: •Day time running light is more and more enforced thought out Europe

Page 7: Sukesh Chaturvedi Philips Automotive Lighting September 2006 Presentation: NightGuide DoubleLife & X-treme Power.

Philips Automotive – Aftermarket 7

NightGuide

+

Therefore:

Philips responding to consumer needs and as an innovator, introduces

Page 8: Sukesh Chaturvedi Philips Automotive Lighting September 2006 Presentation: NightGuide DoubleLife & X-treme Power.

Philips Automotive – Aftermarket 8

Technical explanation:

• Thanks to our technological expertise and due to research & development:

– we achieved• Improvement of geometrical filament design • New gas composition and adapted pressure • Optical finish of the quartz glass tubes

– which made it possible to • improved bulb performance (longer lifetime) • without loosing any light performance

Page 9: Sukesh Chaturvedi Philips Automotive Lighting September 2006 Presentation: NightGuide DoubleLife & X-treme Power.

Philips Automotive – Aftermarket 9

Our consumers

Page 10: Sukesh Chaturvedi Philips Automotive Lighting September 2006 Presentation: NightGuide DoubleLife & X-treme Power.

Philips Automotive – Aftermarket 10

Our Target Group…

• Europe Cautious:“Driving in a cocoon”

– Reasons to change their car bulbs would be to have a safer, a more economical and powerful model

– Safety, comfort and quality are the first purchase criteria for Cautious drivers

• Europe Rational: “More pleasure, no stress”

– Rational would change their actual car bulbs for a safer or a more powerful model

– According to them, auto equipment specialists offer the best ratio quality/price

– Xenon headlights are a good way to increase safety

– Driving pleasure and safety first for rational drivers

• Cautious & Rational drivers represent 25% of the total EU drivers

Page 11: Sukesh Chaturvedi Philips Automotive Lighting September 2006 Presentation: NightGuide DoubleLife & X-treme Power.

Philips Automotive – Aftermarket 11

What do Cautious and Rational state ?*

• My car’s light bulb's light is designed to give me a better vision in bad weather• My car’s light bulbs' beam is twice as long as an average bulb's beam, giving

me a better view of the distant road• My bulbs' light is designed to improve the contrast and to give better vision at

night, giving better road sign reflection• My car’s light bulbs are made of non dangerous materials• My car light’s bulb are the best in class

* Consumer segmentation France/Germany 2006

Page 12: Sukesh Chaturvedi Philips Automotive Lighting September 2006 Presentation: NightGuide DoubleLife & X-treme Power.

Philips Automotive – Aftermarket 12

NEW NightGuide Double Life

• Product Name : NightGuide• USP : 3-Color Safety• Tag-on : New – Double Lifetime

Page 13: Sukesh Chaturvedi Philips Automotive Lighting September 2006 Presentation: NightGuide DoubleLife & X-treme Power.

Philips Automotive – Aftermarket 13

NightGuide Double Life : Packaging

OCTOBER 06

New Special Pack • Anti-theft integrated (one)• Optimized Lamp visibility• 2 lamps per pack• Hanging option / Stand up• Pack by 5

FEBRUARY 07

New Blister • Anti-theft integrated• Optimized Lamp visibility• 1 lamp per pack• Pack by 10• The codes do not change.• The codes remain the same as

the previous NG generation.

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Philips Automotive – Aftermarket 14

NightGuide Double Life- Codes (without Sticker)

Special Language1 LANGUAGE Pack with 2 lamps

NightGuide Double Life EN, DE, Fr, It, NL Special

Special

Description Order Entry

GOC EAN 1 EAN 3 12NC

H1 NGDL L1 12258NGDLS2

822 062 28

8 711 500 822 062

8 711 500 822 079

9240 828 17119

H4 NGDL L1 12342NGDLS2

528 342 28

8 711 559 528 342

8 711 559 529 660

9230 877 17125

H7 NGSDL L1 12972NGSDLS2

821 478 28

8 711 500 821 478

8 711 500 821 843

9240 823 17119

H7 NGRDL L1 12972NGRDLS2

475 275 28

8 711 500 475 275

8 711 500 822 031

9240 824 17119Special Language2 LANGUAGE Pack with 2 lamps

NightGuide Double Life EN, ES, P, SE, PL, RU Special

Description Order Entry

GOC EAN 1 EAN 3 12NC

H1 NGDL L2 12258NGDLS2

822 086 28

8 711 500 822 086

8 711 500 822 093

9240 828 17118

H4 NGDL L2 12342NGDLS2

529 677 28

8 711 559 529 677

8 711 559 529 998

9230 877 17121

H7 NGSDL L2 12972NGSDLS2

821 850 28

8 711 500 821 850

8 711 500 821 867

9240 823 17118

H7 NGRDL L2 12972NGRDLS2

821 836 28

8 711 500 821 836

8 711 500 822 048

9240 824 17118

Special

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Philips Automotive – Aftermarket 15

NightGuide Double Life Codes (with Sticker)

Description Order Entry

GOC EAN 1 EAN 3 12NC

H1 NGDL ADAC L1 12258NGDLS2

82206228

8711500822069 8711500822079 9240 828 17121

H4 NGDL ADAC L1 12342NGDLS2

528 342 28

8 711 559 528 342

8 711 559 529 660

9230 877 17124

H7 NGSDL ADAC L1

12972NGSDLS2

821 478 28

8 711 500 821 478

8 711 500 821 843

9240 823 17121

H7 NGRDL ADAC L1

12972NGRDLS2

475 275 28

8 711 500 475 275

8 711 500 822 031

9240 824 17121

Description Order Entry GOC EAN 1 EAN 3 12NC

H1 NGDL 3VO L1

12258NGDLS2 822 062 28

8 711 500 822 062

8 711 500 822 079

9240 828 17123

H4 NGDL 3VO L1

12342NGDLS2 528 342 28

8 711 559 528 342

8 711 559 529 660

9230 877 17123

H7 NGSDL 3VO L1

12972NGSDLS2 821 478 28

8 711 500 821 478

8 711 500 821 843

9240 823 17123

H7 NGRDL 3VO L1

12972NGRDLS2 475 275 28

8 711 500 475 275

8 711 500 822 031

9240 824 17123

Specials with ADAC Stickers

Special with 3VVN Stickers

Page 16: Sukesh Chaturvedi Philips Automotive Lighting September 2006 Presentation: NightGuide DoubleLife & X-treme Power.

Philips Automotive – Aftermarket 16

Blister

Description

Order Entry

GOC EAN 1 EAN 3

H1 NGDL L2 12258 NGDL B1 82094530 8711500820945

8711500820952

H4 NGDL L2 12342NGDL B1 82082230 8711500820822

8711500820839

H7 NGSDL L2 12972SNGDL B1 82088430 8711500820884

8711500820891

H7 NGRDL L2 12972RNGDL B1

82076130 8711500820761

8711500820778

Languages English Swedish Polish Russian

NightGuide Double Life Codes of Blister by 1lamp

Blister

Description

Order Entry

GOC EAN 1 EAN 3

H1 NGDL L2 12258 NGDL B1 82092130 8711500820921

8711500820938

H4 NGDL L2 12342NGDL B1 82080830 8711500820808

8711500820815

H7 NGSDL L2 12972SNGDL B1 82086030 8711500820860

8711500820877

H7 NGRDL L2 12972RNGDL B1 82074730 8711500820747

8711500820754

Languages English Dutch Spanish Portuguese

Blister

Description

Order Entry

GOC EAN 1 EAN 3

H1 NGDL L2 12258 NGDL B1 82072330 8711500820723

8711500820730

H4 NGDL L2 12342NGDL B1 82084630 8711500820846

8711500820853

H7 NGSDL L2 12972SNGDL B1 82090730 8711500820907

8711500820914

H7 NGRDL L2 12972RNGDL B1 82078530 8711500820785

8711500820792

Languages English French German Italian

The blister codes by 1 lamp of NGDL remains the same as the previous NG generation.

The blister codes by 1 lamp of NGDL with ADAC & 3VVN stickers will also remains the same as the previous NG generation specials with ADAC & 3VVN stickers.

Page 17: Sukesh Chaturvedi Philips Automotive Lighting September 2006 Presentation: NightGuide DoubleLife & X-treme Power.

Philips Automotive – Aftermarket 17

The right NightGuide Double Life For Every Vehicle: H7r, H7s

H7s for ProjectorsH7r for

Reflectors

Page 18: Sukesh Chaturvedi Philips Automotive Lighting September 2006 Presentation: NightGuide DoubleLife & X-treme Power.

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H7r lamps

• Beam color output for H7r lamps has been further improved.

Double strip:

Reinforcement of the 3 colors

Page 19: Sukesh Chaturvedi Philips Automotive Lighting September 2006 Presentation: NightGuide DoubleLife & X-treme Power.