Suite on HANA - The New Norm for InnovationMike Longden

SAP EMEA HANA COE

Agenda for THE NEW NORM for Innovation

• Introduction to SAP´s Innovation Platform and why it´s different!

• Suite on HANA – How to build the business case

• Why HANA NOW & THE MYTH´s and the TRUTH!

• References & Customer Adoption

• Question time

The Motivating IdeaSource:

In-Memory Data Management: An Inflection Point

for Enterprise Applications.

Hasso Plattner Alexander Zeier

© 2012 SAP MENA. All rights reserved. 5© 2014 SAP AG. All rights reserved. 5

The fundamental question

14 years after R/3, what would

an ERP system look like if we

start from scratch?

Hasso Plattner Institute,

Potsdam 2007

© 2012 SAP MENA. All rights reserved. 6

A history of real-time innovationsFrom SAP R/1 to SAP HANA

1972 1979 1992 1999/2000 2004 2012+

Companies adapt to

technology

Software adapts to

technology

Software centers

around people

Mobile

SAP HANA

Cloud

Analytics

Industry Solutions

Business Suite

R/3

R/2

R/1

client/server

mainframe

NetWeaver

mySAP.com

© 2012 SAP MENA. All rights reserved. 7

Innovation Adoption Model

From SPEED to NEW BUSINESS MODELS!

Better DECISIONS

Better PROCESSES

NEW BUSINESS MODELS

Better SPEED

• Transparency

• Decision support

• Decision automation

• Optimize products

• Offer new products or services

• Business Innovation

• New customers

• New markets

Maturity

Level

3

1

2

5

Business Impact

Better DECISIONS with Suite on HANA:

• Customer 360° view (incl. external data!) – HANA Live

• E. g., instantly decide on a bank credit request

Better PROCESSES with Suite on HANA:

• Flexible and quick MRP run

• Faster financial closing

New BUSINESS MODELS with Suite on HANA:

• Predictive Maintenance instead of maintenance on

customer request (Product Service!)

Characteristics

Processes

new

new

old

Biz Model

new

Better SPEED with HANA:

• BW on HANA & HANA Live (>1000 times faster reporting!)

• CO-PA Accelerator

Better PRODUCTS

4

Better PRODUCTS with Suite on HANA:

• Usage-based Car Insurance

• Location-based services (e. g., shop-recommendations in

the vicinity)

new old

• Improve single processes

• Replace single processes

• Change end to end processes

EXAMPLES

• DB Exchange

Source: SAP

Digital Business

© 2012 SAP MENA. All rights reserved. 8

• Database & data processing engines

• Application Server

• Integration Services

• Development, Deployment and

Administration

Needs to enable real-time computing design patterns

across the entire software architecture

OLTP + OLAP

in Columnar database

SIMPLIFIEDApplication

Processing

OPTIMIZEDEnd-to-end

Data Processing

CONVERGED

TextImage

Spatial/GISTransactionsSensors

PrescriptivePredictive

Sentiment Intelligence

Machine Learning

Operational Analytics

SAP HANA(Main Memory)

SAP HANA(Main Memory)

SAP HANA(Main Memory)

Application Layer

In-Memory

Database layer

Libraries

© 2012 SAP MENA. All rights reserved. 9

Supports any Device Any Apps

Any App ServerSAP Business Suite and BW ABAP App ServerJSONR Open ConnectivityMDXSQL

Other AppsLocationsReal-timeHADOOPMachineUnstructuredTransaction

HANA PlatformSQL, SQLScript, JavaScript

Integration Services

Spatial

Business Function

Library

Search Text Mining

Predictive

Analysis Library

Database

Services

Stored Procedure

& Data Models

Planning Engine Rules Engine

Application & UI

Services

The SAP HANA Innovation Platform - More than just a database

SAP HANA Platform converges Database, Data Processing and Application

Platform capabilities & provides libraries for Predictive, Planning, Text, Spatial,

and Business Analytics to enable business to operate in real-time

© 2012 SAP MENA. All rights reserved. 10© 2014 SAP AG. All rights reserved. 10

OLTP & OLAP together

Hybrid deployment model

Integration

Simpler IT

with Choice

SAP Business Suite powered by SAP HANA Reinventing suite of applications

New applications

New business processes

New business models

New UX tailored by role

Instant insight to action

All devices

Innovation

Foundation

Personalized

User Experience

© 2012 SAP MENA. All rights reserved. 11

SAP HANA platform

Views: On-The-FlyRW-Interface

Accounting in the Past Accounting with Financials add-on powered by SAP HANA

Example of a New business processes – Simple FinanceReal-time Value of Finance powered by SAP HANA

• Data only stored once and not replicated nor reconciled (less code)

• As there is only one database table to be updated, data throughput is extremely fast and parallelizations can

be applied w/o limiting data dependencies

• As a consequence, adaptations or extensions have to be performed only once as all additional information is

calculated on the fly

One Document for Accounting

General

JournalPayables Receivables

Revenue

& Cost

Fixed

Assets

Material

Investion

CO Document FI Document

Logical OneDocument

Interface

Financal

Documents

Indices for

Processing & Reporting

Totals for

Processing & Reporting

Index

for G/L

Index

for A/P

Index

for A/R

Totals

OM

Totals

PA

Totals

GL

Totals

Cons

Totals

SL

Totals

A/P

Totals

A/R

© 2012 SAP MENA. All rights reserved. 12

Example of Landscape SimplificationOLTP and OLAP together

OLTP

Traditional:

OLTP & OLAP Separate

>48 Hours10:00 AM 10:00 AM

OLTP + OLAP in

SAP HANA

10:00:00 AM 10:00:00 AMImmediate

Instant Insight to Action on Live Data

>48+hr Old Data

Aggregate

ETL

Multiple Data Sources

OLAP

Replication

Replication

Replication

Application101010010101001001010011

0101101101110100100010011

101010010101001001010011

0101101101110100100010011

SAP Business Suitepowered by SAP HANA

Decisions and Actions on Old Data

Multiple Data Sources

© 2012 SAP MENA. All rights reserved. 13

SAP HANA – Multiple deployment optionsOn-Prem. to Cloud … and Anywhere in Between

In the Cloud

HANA developer editionfree

SAP HANA One / HANA one premiumpay per use

SAP HANA infrastructure subscriptionMonthly infrastructure subscription pricing + bring your own license

SAP HANA Enterprise Cloudpay per use case

In the Data Center

Bare metal single Serverpre-configured & validated stack

Scale-Out / HA & DR clusterscalable from single node to Geo cluster

SAP HANA tailored data center integration

Virtualisation with VMwareVMware vSphere 5.1 or newer

SAP Certified Outsourcing Operations Portal

© 2012 SAP MENA. All rights reserved. 14

SAP R/2SAP R/3 1.0SAP R/3 2.0SAP R/3 3.1SAP R/3 4.0SAP R/3 4.6CmySAP.commySAP ERP 2004

A brief history

of user

experience by

SAP

SAP Smart

Business Cockpits

Suite on HANA – How to build the business

case

Get on the train for innovationCan the business wait ?

Continuum

Hana

Trajectory

Loss of Value and

competitiveness

Efforts & costs to close

the gap will increase

equally

© 2014 SAP SE or an SAP affiliate company. All rights reserved. 17Customer

SAP HANA Innovations for Business Suite Integration with SAP Business Suite powered by HANA

SAP Business Suite

powered by SAP HANA

Innovation

Without

Disruption

1200+ Reports &

transactions optimized

++30 Available SAP HANA apps

+Available mobile apps

New UIs+

User-Driven Experience

SAP HANA

SAP Business Suite

Best Suite of Applications

Best Performing Platform

SAP

CRM

SAP

SCM

SAP

PLM

SAP

SRM

SAP

ERP

SAP Live

New

Ap

ps

SA

P N

etW

eav

er

BW

SAP UI HTML5 Mobile SAP BI 4

++

+++

OLTP | Relational | Columnar | OLAP

SAP NetWeaver

© 2012 SAP MENA. All rights reserved. 18

How to get started?

Scoping

Business Scenario

Recommendations

Value Discovery Workshop

Strategy and Design Service

for Suite on

HANA

Design Thinking

?? ? + =

SCOPING RESEARCH SYNTHESIS IDEATION PROTOTYPE

& VALIDATE

PLAN

IMPLEMENTATIO

N

Deployment

On-premise vs. cloud

Hardware (appliance vs. tailored

data-center integration,

virtualization)

Architecture and sizing

Data Volume Management

strategy

Data Center Operations

HANA

Enterprise

Cloud

MS

LImplementation approach

Migration vs. New installation

Customer-specific

Implementation Roadmap

Use of Rapid Deployment

Solutions

© 2012 SAP MENA. All rights reserved. 19

Scoping for Existing Customers (BSR, Design Thinking)Business Scenario Recommendations

A customized report, based on your current SAP

usage, that shows you how SAP HANA can help

enhance your performance and competitiveness

Fill out a registration form on

https://www.suiteonhana.com/

Provide your latest production system data

Results grouped by line of business

© 2013 SAP AG. All rights reserved. 20Customer

Step-by-Step process today

Receivables Management

RFDOPR10

Customer Open Item

Analysis by Balance

of Overdue Items

RFDOPR20

Customer Payment

History

RFDEPL00

List of Customer Line Items

RFDOPO10

List of Customer Open Items

RFDOFW00

Open Items -

Customer Due Date

Forecast

FBL5N

Customer line item display

?

Issues:

Total elapsed time: several hours

Multiple manual steps and interactions

Business impact: DSO

Receivables Management today…

ReportTransaction

Color Legend:

User interaction

Batch Job

© 2013 SAP AG. All rights reserved. 21Customer

How processes change with SAP Business Suite powered by SAP

HANA - Receivables Management

RFDOPR10

Customer Open Item

Analysis by Balance

of Overdue Items

RFDOPR20

Customer Payment

History

RFDEPL00

List of Customer Line Items

RFDOPO10

List of Customer Open Items

RFDOFW00

Open Items -

Customer Due Date

Forecast

FBL5N

Customer line item display

?

Benefits:

• Seach capabillities

• Improved user experience

… and with Suite on HANA

Closed

loop alert

driven

process

User interaction

Batch Job

Suite on HANA – MYTHBUSTERSWhy HANA NOW & THE MYTH´s and the TRUTH!

Why HANA, Why HANA now.Customer

© 2014 SAP SE or an SAP affiliate company. All rights reserved. 24Customer

“Suite on HANA Myths” – to be answered at this conference!!!!!!!

not

stable

not data

center ready?

not

faster

no

Business Value

too

expensive

longer

projects

no

IT Value

not ready for

my industry

no references,

slow adoption

…

© 2014 SAP SE or an SAP affiliate company. All rights reserved. 25Customer

Accelerated roadmap for SAP HANAFrom database to platform – THE NEW NORM for Innovation

SAP Fiori

SAP Smart

Business

Cockpits

+HANA Apps

SAP HANA

Enterprise Cloud

SAP Business

Suite powered by

SAP HANA

SAP NetWeaver Business

Warehouse powered by

SAP HANA SAP HANA

Agile Datamarts

SAP HANA Apps &

Accelerators

2011 January 2013April 2012 May 2013

Real-time analysis

and reporting

OLAP & OLTP

together

New cloud

deployment option

New

user experience

October 2013

Question from our customers is not “Why HANA? – anymore.”

It’s “Why not?, Why not NOW?”

We have the proof

• Total HANA Licensed customers = 4100 - 1450 with Suite, Apps and Accelerators “>1/3 is SoH”

• Total HANA Live productive customers = 625 - 155 with Suite on HANA

© 2014 SAP SE or an SAP affiliate company. All rights reserved. 26Customer

HANA has become the New NormSuite on HANA enables Leadership – Laggards will fall behind

Reference Customers

Partners

Industry Scenarios

Business and IT Value

People Value

2013 – Proof of Viability

“In-memory computing will have a long-term, disruptive impact by radically reducing overall total

cost of ownership.” – Donald Feinberg, Gartner Analyst

Customers“Why Not HANA” now

EcosystemInnovations are Built on HANA

IndustryHANA as the Benchmark

SoH in 2014 – the “New Norm”

Real-Time Innovation

Personalization

Simplification

Virtualization

Cloud Deployment

40% executives worry that their organizations will not keep pace with technology change and

lose their competitive edge.McKinsey

study, 2013

Time to Rethink: overcome legacy Process Designs and IT concepts inherited from the 90s

Welcome innovative business processes liberated from IT inefficiencies and workarounds

© 2014 SAP SE or an SAP affiliate company. All rights reserved. 27Customer

Customer and Partner Adoption Figures show -

SAP Business Suite powered by SAP HANA is Mainstream

SAP

HANA

HANA

customers

> 4100users on a

single ERP on

HANA system

100,000

faster

performance

Up to 100,000X

productive

scenarios and

pilots

600+

Suite on HANA

go-live projects

in progress

700+Suite on HANA

live systems

155end users on

SAP HANA

>600,000

Live scenarios

BW on HANA

250+

Suite on

HANA Suite on HANA

contracts

1450+

Sept 2014

trained partners

Suite on HANA

7,600+

partner apps

from Start-up

Program

~1600

partners with live

SoH customers

50+

partner apps

certified

70+

as of Sept 4th 2014

© 2014 SAP SE or an SAP affiliate company. All rights reserved. 28Customer

SA

P H

AN

A C

loud P

latform

SAP HANA platform

Continued innovation without disruptionSAP Business Suite and SAP Business Suite powered by SAP HANA

Customer

Connection,

TCO

Insig

ht-

to-

action

SAP NetWeaver 7.4x

UX / Mobile

AnyDB

SAP Cloud + Business Network

Today Wave I

… until 2025Mainstream Maintenance

2020 2025

Wave II

SAP Business Suite

Industries

Native S

AP

HA

NA

applic

ations

UX / Mobile

SAP Business Suite

SAP HANA platform

Inte

rnet

of

Thin

gs

SA

P S

imple

F

inance

SA

P S

imple

solu

tion

Customer

Connection,

TCO

Insig

ht-

to-

action

SAP NetWeaver 7.4x Native S

AP

HA

NA

applic

ations

Industries

SA

P S

imple

F

inance

Inte

rnet

of

Thin

gs

SAP HANA platform

UX / Mobile

SAP Business Suite

Native S

AP

HA

NA

applic

ations

SA

P S

imple

F

inance

SA

P S

imple

solu

tion

SA

P S

imple

solu

tion

…

Customer

Connection,

TCO

Insig

ht-

to-

action

SAP NetWeaver 7.x

Industries

SA

P H

AN

A C

loud P

latform

AnyDB AnyDB

= Breakthrough innovation = Evolutionary innovationS

AP

HA

NA

Clo

ud P

latform

SAP Simple solutions = LoB and industry solutions with a simplified data model, simplified UX, and a simple deployment in the cloud or on premise

SAP Cloud + Business NetworkSAP Cloud + Business Network

© 2012 SAP MENA. All rights reserved. 29

Our customers – the best myth-busters

Suite on HANA ...slow adoption?

Suite on HANA

go-live projects

700+Suite on HANA

live systems

155

Suite on HANA

contracts

~1450

Fastest product adoption

in SAP history

… faster than R/3

© 2012 SAP MENA. All rights reserved. 30

So are you ready for your Innovation journey or do you

still…..

Are you able to

innovate and get your

business ready for the

future?

© 2012 SAP MENA. All rights reserved. 31

Innovation is the most important aspect of a thriving business

It’s what makes it stand out among the market place,

prevents it from going stagnant,

helps it to grow

and drives humanity forward

The true meaning of innovation lies in combining technology advances and business practices to transform the way our customers experience interacting with us

© 2014 SAP SE or an SAP affiliate company. All rights reserved.

Q&A

© 2014 SAP SE or an SAP affiliate company. All rights reserved.

Thank You

Mike Longden

EMEA HANA COE

Michael.longden@sap.com

+44 7966 975 148