What marketing products were produced?

- Warner Bros are famous for their extensive marketing campaigns and ‘Suicide Squad’ was no exception.

- Multiple trailers were released, the first of which was screened exclusively at the San Diego Comic-Con and then leaked online, forcing Warner Bros to release a HD version on YouTube, which then went on to generate 180 million views.

- The cast were also used as a kind of marketing tool, for example, news articles were released and caused a stir in the press due to Jared Leto’s ‘method acting’ and the bizarre ‘jokes’ that he played on his cast mates.

- There was also a viral social media campaign that included snapchat filters, promoted ads on Twitter and various other trailers were released on Youtube.

Where could audiences view the adverts?

- Audiences could view the adverts online (Youtube, Twitter, Facebook ect)

- The adverts could also be viewed in the cinemas, as previews.

- Adverts could also be seen on buses, billboards, on TV and in magazines

- Life-sized cardboard cutouts of the characters were also used in cinemas

What aspects of the film were promoted to attract an audience?

- Much of the cast of ‘Suicide Squad’ are established actors with a large fanbase and so by promoting the actors as being part of the cast, it encourages the fans of the actors to go and see the film.

- ‘Suicide Squad’ is based off of a comic book series of the same name and so fans of the comic book series are already an established target audience for the film

In your opinion, which were the most effective marketing strategies?

- I think that the most effective marketing strategy was the multiple trailers and clips that were released, as the small glimpses of the film that were released inflated the hype that surrounded the film and so gained a wider audience.

- Another good marketing strategy was the release of multiple posters, one for each of the ‘main characters’ as it gave the audience an insight into the characters in the film.