SugarCon 2013- Tips and Best Practices: Sugar importing basics
SugarCon 2013: 10.5 Advanced Lead Generation Techniques
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Transcript of SugarCon 2013: 10.5 Advanced Lead Generation Techniques
10.5 Lead Generation Tips
I promise you don’t know these!
*AVID DOES NOT MEAN GOODAVID SNOWBOARDER
*AVID DOES NOT MEAN GOODAVID SNOWBOARDER
Lets Get Started The Basics
The Basics
Stages are the Key
1 2 3
The Basics
Stages are the Key
Unidentified Need: No clue who you are or what your key words are yet.
1
The Basics
Stages are the Key
2 Defined Pain: Agree they have a pain, but are not ready to solve it
The Basics
Stages are the Key
3 Ready to Fix it: Agree they have a pain, and ready to solve their pain
Inbound Techniques Net New Lead Acquisition
TIP
Match your Keywords to your stages and content
#1
PPC
TIP
Use Dynamic call outs to match to stages, and interest as well
#2
Relevance
TIP
Ask only 2-3 questions each time
#3
Make It
Easy
TIP
Learn to “BOX – OUT”
#4
YES Threshold Batch
Outbound Techniques Converting Existing Leads
TIP
Have a goal & Stick to it #5
x
1 2
3
TIP
Save the HTML
#6
Rich Text
HTML
3-2-1 TIP #7
3 2 1
TIP Keep up with Stages on all Channels
#8
Outside the Box Examples
TIP Make it Easy at the Booth
#9
TIP Learn to use scoring for more than just “MQL”
#10
Contact Info
Mathew Sweezey Marke&ng Automa&on Evangelist [email protected] @msweezey
Pardot, An ExactTarget® Company 950 East Paces Ferry Rd Suite 3300 Atlanta, Georgia 30326
404.492.6848 -‐ 877.3B2B.ROI www.pardot.com
Thank You
You’re the best audience ever!