Use of Social communication in the

next generation of business

Mark Stokes [MVP]

Red Plane Microsoft Partner in North West UK

www.redplane.co.uk

@FlyRedPlane

Office 365, SharePoint, Azure, nopCommerce, Windows 8 Apps, Windows Phone Apps, iOS Apps, .Net

mark.stokes@redplane.co.uk

@MarkStokes

Interests: Travel, Technology, Photography, Raspberry Pi, Snowboarding, Wakeboaring, Running, Tough Mudder, My Dog - Hugo

What is social?

Social is all about “Sharing information” in a conversational manner

Social is connecting with and finding like minded people / communities

Social is a way to express opinions and thoughts

Social allows “Crowdsourcing” Information

Social interactions are free from a fixed and rigid structure They represent the way their users naturally think

They allow many inter-connections and webs of information

They develop and adapt over time

Socially interesting content bubbles to the top Small conversations

Trending terms

Social tends to be more honest

Well Known Social Tools

Facebook

Twitter

Pinterest

YouTube

Flickr

500px

Instagram

Google+

WhatsApp

Stack Exchange / Forums

News Sites / Blogs

Vine

Snapchat

Tumblr

Wanelo

Kik Messenger

Oovoo

Ask.fm

Yik Yak

Omegle

Yo.

Whisper

Why are social tools successful?

Quick and Easy - Path of least resistance

Even if that means going out of the firewall!

Why is email sharing still so popular when your users have SharePoint?

Why do your users still send a link from DropBox / Sky Drive?

Give them an equally easy way to share within the firewall

Match the way that users think / Unstructured

Social network / community membership

Familiar

Benefits to the business

Conversational information is no longer “locked away” in email inboxes

A Digital “record” of tacit information.

Other people benefit from reading previous conversations

New person joining a project can read the conversational history and understand why things are the way they are.

Conversational openness allows others to get involved and add ideas that may have otherwise been missed.

Gartner: Magic Quadrant for Social Software

SharePoint versions of Social Tools - Profile

SharePoint versions of Social Tools - Timeline

SharePoint versions of Social Tools - Status Updates

SharePoint versions of Social Tools - Video Sharing

SharePoint versions of Social Tools - Photo Sharing

SharePoint versions of Social Tools - Groups

SharePoint versions of Social Tools - Hashtags, mentions

SharePoint versions of Social Tools - Badges

Things to think about

Governance

Controlled vs Uncontrolled tagging / metadata

Should we let people say anything?

Should we censor / moderate users comments?

Cross Device Support

Always connected – Smart Phones, Tablets, Google Glass, Smart TVs

Bring Your Own Device (consumerisation)

Instant Alerts / Notifications

Where can we go?

Happiness index

Agile / fast moving business models

Cultural considerations / differences Is the culture one of “sharing” or do out

users tend to not contribute?

What about different cultures within the same organisation?

It can be easy to accidentally offend others, how will you manage this?

End User Adoption How will you “empower” and “encourage”

people to use the social tools?

Who will be “assigned” to kick start the social interactions or answer the first wave of questions until the crowd confident enough to post their own answers / questions?

How will you keep up the momentum after the initial excitement wears off?

SharePoint Social Plugins

Yammer

Newsgator

Force.com

Telligent for SharePoint

Jabber

Many many more….

Yammer?

Microsoft Invested heavily in acquiring Yammer

Yammer IS the big bet for social

Yammer is the future platform for cross application social

Integration will take time, but Microsoft is working on it

Yammer + Office 365 Roadmap:

Phase 1: Basic integration to bring together our services.

Phase 2: Deeper connections to enable a seamless experience across Yammer & Office 365.

Phase 3: Connected experiences that bring together messaging, collaboration, email and more

Decide what is best for you… (It Depends!)

Yammer Roadmap

LAUNCHED - Flexible Communication Between Individuals and Groups

LAUNCHED - Message Translation for iOS & Android Clients

LAUNCHED - Online Now Enhancements / Yammer Now Invitations

LAUNCHED - Mobile Search for Android

READY - Seen / Unseen

READY - Document Conversations

READY - Office Online Integration (formally "Office Web Apps”)

IN PROGRESS – 90% - Office 365 sign in for Yammer

IN PROGRES – 80% - Improved Accessibility

IN PROGRES – 80% - Group cards in inbox

IN PROGRES – 50% - Delve: Next-generation search and discovery

IN PROGRES - 50% - Mobile Enhancements for iOS: A Standalone App Experience

IN PROGRES - 40% - Flexternal -- Cross network communications

IN PROGRES - 20% - Mobile Enhancements for Android: A Standalone App Experience

STARTED - Yammer Office 365 User Sync

PLANNED - Universal File Picker

https://about.yammer.com/success/engage/grow-your-network/release-schedule/

The next generation workforce

They will be joining the workforce in the next 2-5 years

The following movies were released BEFORE they were born

Titanic (1997)

Men in Black (1997)

Saving Private Ryan (1998)

Armageddon (1998)

Austin Powers (1999)

The Matrix (1999)

Gladiator (2000)

The Beach (2000)

They were 4 years old when Facebook was launched

Twitter was founded when they were 6 years old

They were 7 when the first iPhone was launched by Apple

Broadband was picking up pace in 2002+

Robotic Vacuums were available to buy in 2002/2003 when these children were just 2 or 3 years old

Facebook is not "cool" to these kid

In the year 2000 we were using Pentium III processors

Windows XP was released in the year 2001 Who is still using Windows XP? Well, if you

are then get it upgraded, you are no longer supported by Microsoft!

Consider the following facts about those children born in the year 2000 (who are now 14 years old)

UK - OFCOM Study

Tech habits of adults and children in the UK and the following facts hit home:

"UK adults spend an average of eight hours and 41 minutes a day on media devices, compared with the average night's sleep of eight hours and 21 minutes"

"TV and radio remain popular despite the growth of digital media"

Of 12-25 year olds:

"Only 8% said they used email"

"Just 3% said they communicated using a landline phone"

"Younger people were also found to have an advanced understanding of technology devices, with six-year-olds having the same level of knowledge as the average 45-year-old”

What’s next?

Where will social take your business?

Lets Discuss it…..