Sudath Nutri Plusn

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APPENDICES

Appendix One

AIM of the company

Expanding without boundaries - Management driven with a conscientious approach

Values of the company

A better tomorrow for future generations

Motivated by a passion for perfection

Tradition, innovation and creativity all our most valuable assets

Offering our customers products that contribute to health, vitality, happiness

and satisfaction. Corporate Social Responsibility a constituent in the fabric of our

Company

Our greatest strength is our employees; their development within the company and

cementing the oneness of the Munchee Family values and ambitions

The environment is our concern and its active protection an essential duty

Appendix Two

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Field survey Questionnaires

(Please note that the information sought here is purely for academic Purpose)

Customer Field survey Questionnaires

Part A: General Information

1. District :

2. Age :1. 0-12 2. 13-25

3. Above 26

3. Residential sector:

1. Urban 2. Rural3. Estate

Part B: Product Mix,

Put () in the relevance cage1-Fully Disagree, 2- Disagree, 3- Neither agree nor disagree, 4- Agree, 5- Fully Agree

1 2 3 4 5

4 I am satisfy with the existing Nutri Plus taste5 I feel more comfortable with Nutri Plus product Quality6 Package keep the product freshness well7 I can easily identify Nutri Plus as a cereal bar,

immediately it see8 I feel that Nutri Plus can fulfill my hunger and needed

energy9 I am fully aware about the Nutri Plus brand Name10 Product size is fair and enough

11 I expect energy from cereal products

Your perception on Nutri Plus product

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Part C: Price Mix

Put () in the relevance cage

1-Fully Disagree, 2- Disagree, 3- Neither agree nor disagree, 4- Agree, 5- Fully Agree

1 2 3 4 5

12 I am considering prices when purchasing Nutri Plus

13 I am willing to pay Rs. 10 for Nutri Plus14 I am comparing the Nutri Plus price with other product

prices15 I am prefer to get free issues with the product

Your perception regarding price of Nutri Plus product

Part D: Promotional Mix



1 2 3 4 5

16

I have espoused and remember the Nutri Plus advertisement

17

I can know the benefits of Nutri Plus via advertisements

18

I usually pay my attention to the bill boards, cutouts,holdings, product placements, posters

19

I have seen Nutri Plus bill boards, cutouts, holdings, productplacements, posters

20 I appreciate public relation activities

21

I have seen, hear and remembered Nutri Plus public relationactivities

Your perception regarding promotional activities of Nutri Plus

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Part E: Place Mix



Your perception regarding distribution of Nutri Plus

....

Part F: Other Factors,



1 2 3 4 5

24

I am satisfy with the CBL Products

25

I know Nutri Plus is as a CBL Product

26

I usually purchase small amount of product units

Your suggestions on Nutri plus Product Development

27. I Purchase Nutri Plus as a,

Energy Bar

Snack

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1 2 3 4 5

22 I can easily buy Nutri plus at the nearest shops23 I am prefer to buy Nutri Plus at retail outlets


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Fulfill HungryTaste

28. From where you decide to buy the product,

Decide, at homeDecide, when feel hungry or energy requireDecide, when see product

29. Promotional campaign of Nutri Plus, stimulates customers to purchase and consumethe product

YesNo

If No, due to

AttractivenessRelevanceRememberInformationInsufficient campaign

30. Do you recommended another consumer to purchase Nutri Plus

YesNo

Due to,

Benefits ( Nutrition)Product qualityTasteConvenienceSize

31. Are you interesting in Advertisements,

YesNo

If yes, what type of Advertisements?FunnyDetailedSensitive

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Celebrities

32. You decide product price by,

Quality

SizeBrand NameCross Product pricesComparing competitors price

Field survey Questionnaires

(Please note that the information sought here is purely for academic Purpose)

Dealers Field survey Questionnaires


Put () in the relevance cage1. Age limit of purchasing high volume of product

1. 0-122. 2. 13- 253. 3. Up to 26

2. Residential sector:

1. Urban2. Rural

3. Estate

Part B: Product Mix


1 2 3 4 5

1 Product quality can keep consistently up to the expire date

2 Customers are asking about product using its Brand Name3 This is a fast moving product

4 Can satisfy with the product size

5 Pieces in the secondary packages are enough

Part C: Price Mix

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1 2 3 4 5

1 Consumers are always price sensitive

2 Consumers comparing price with other cross products3 Prefer to take price discounts4 Price of the product is fair

Part D: Promotion Mix


1 2 3 4 5

1 Consumers are aware of Nutri Plus product

2 Have a good knowledge on the product3 I am satisfy with the promotional effort

4 Sales force provide required details about the product

Part E: Place Mix



1 2 3 4 5

1 Can easily purchase product if needed

2 In stores, sufficient stock is available

Part F: Other Factors


1 2 3 4 5

1 Have a good image about CBL products

2 Consumers are consistently asking for CBL Products

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Management Team survey Questionnaire

(Please note that the information sought here is purely for academic purpose)


1. Position.......................................................................................................

Part: B Information on Performances of the Nutri Plus Product

Put () in the relevance cage1-Fully Disagree, 2- Disagree, 3- Neither agree nor disagree, 4- Agree, 5- Fully Agree1) Growth of Nutri Plus

1 2 3 4 5

a Revenue of Nutri Plus is being gradually increased

b The profit of Nutri Plus is being gradually increased

c The Nutri Plus business is being gradually expanded

(from one business to several areas)

d The ability to face the market competition was improved

e Have met some business achievements

Comments on Nutri Plus growth2) Profitability of Nutri Plus

1 2 3 4 5

a Highly profitableb Profitable

c Not profitable and not losing money

d Losing money

e Highly losing money

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Comments on profitability of Nutri Plus..

3) Employees on Nutri Plus

Number of employees during last 5months

1st

Month2nd

Month3rd

Month4th

Month5th

Month

a 10-19

b 20-99

c 100-499

d 500-999

e Over 1000

Comments on employees on Nutri Plus..

4) Is there any competition on Nutri Plus from the Market

Yes

No

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Appendix Three

Awards Won by CBL 2000 - 2010

Year 2010/2011

Year 2009/2010

1. NCE Export Awards - Agriculture Value Added/Extra Large Category Bronze

2. CNCI Industrial Excellence Awards National/ Extra Large Bronze

3. National Business Excellence Awards Best Capacity Builder - Silver

4. National Business Excellence Awards Extra Large Category - Gold

5. National Business Excellence Awards Manufacturing - Food & Beverage Category -

Gold

6. National Business Excellence Awards Overall - Gold7. Best Ten Corporate Citizen

8. Best Ten Corporate Citizen Customer & Supplier Relations Gold

9. SLIM Brand Excellence Awards Innovative Brand of the Year Bronze - Ritzbury

10. SLIM Brand Excellence Awards Best New Entrant of the Year Bronze

Munchee Chocolate Marie

11. SLIM Brand Excellence Awards Product Brand of the Year Bronze Tiara

12. SLIM Brand Excellence Awards Local Brand of the Year Bronze Tiara

13. SLIM Brand Excellence Awards Export Brand of the Year Silver - Munchee

14. SLIM Brand Excellence Awards CSR Brand of the Year Silver Munchee

15. SLIM Brand Excellence Awards Local Brand of the Year Gold Munchee

16. SLIM Brand Excellence Awards Product Brand of the Year Gold Munchee

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17. Agribusiness Awards National Award Large Category for Best Agribusiness

Silver Samapsoha

18. Agribusiness Awards National Award Large Category for Food Processor Silver

Samapsoha

19. 5 S Productivity Awards Central Province 2nd Place Samaposha

20. National Productivity Awards Manufacturing Sector Medium Scale -Western

Province Certificate of Special Commendation - Convenience Foods

21. National Productivity Awards Manufacturing Sector Medium Scale -National

Level Certificate of Commendation Convenience Foods

22. CNCI Industrial Achievers Awards Manufacturing Large Scale - Silver

Convenience Foods

Year 2008/2009

23. Presidential Export Awards Food & Beverage Gold

24. NCE Export Awards Agriculture Value Added/Extra Large Category Gold

25. NCE Export Awards Agriculture Value Added/Most Outstanding Exporter Gold

26. NCE Export Awards Best Sri Lankan Brand Exporter

27. Best Ten Corporate Citizen

28. Best Ten Corporate Citizen Customer & Supplier Relations Gold

29. National Business Excellence Awards Excellence in Capacity Building - Silver

30. National Business Excellence Awards Excellence in Business & Financial

Performance - Silver

31. National Business Excellence Awards Extra Large Category - Silver

32. National Business Excellence Awards Food & Beverage Category - Gold

33. National Business Excellence Awards Overall - Silver

34. SLIM Brand Excellence Awards Innovative Brand of the Year Bronze Ritzbury

35. SLIM Brand Excellence Awards Innovative Brand of the Year Silver - Tiara

36. SLIM Brand Excellence Awards Export Brand of the Year Gold - Munchee

37. SLIM Brand Excellence Awards CSR Brand of the Year Gold Munchee

38. SLIM Brand Excellence Awards Local Brand of the Year Silver Munchee

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39. SLIM Brand Excellence Awards Product Brand of the Year Bronze Super

Cream Cracker

40. SLIM Brand Excellence Awards Product Brand of the Year Gold Munchee

41. SLIM Brand Excellence Awards CSR Brand of the Year Gold Munchee

42. National Agribusiness Awards Large Category Processor Gold Samaposha

43. National Productivity Awards Medium Scale Manufacturing Category First Place

(Western Province) Second Place National Level - Lankasoy

Year 2007/08

1. ISO 22,000 Food Safety Management Certification

2. Presidential Export Awards Food & Beverage - Gold

3. NCE Export Awards Agriculture Value Added Extra Large Category Gold4. NCE Export Awards Most Outstanding Exporter Gold

5. Innovative Brand of the Year Gold (Ritzbury)

6. Local Brand of the Year Silver Munchee Super Cream Cracker

7. Product Brand of the Year Silver Munchee Super Cream Cracker

8. Product Brand of the Year Bronze Munchee

9. International Brand of the Year Silver Munchee

10. Best New Entrant of the Year Silver Popit

11. Innovative Brand of the Year Silver Tiara

12. ISO 9001:2000 Quality Management system ( CBLF )

13. ISO 9001:2000 Quality Management System ( SFL )

14. National Productivity Award Merit (SFL )

15. National Productivity Award Western Merit

16. NIBM Quality & Productivity Award (SFL)

17. Taiki Akimoto 5S (SFL)

18. Most Innovative Brand Food Processors Assn. (PFL)

Year 2006/07

1. Super Brand Award - Munchee

2. Product Brand of the Year Bronze (Lankasoy)

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3. Best New Entrant Silver (Tiara)

4. CNCI Industrial Achievers Award Silver (Munchee)

5. NCE Export Awards Agriculture Sector Value Added Extra Large Category

Silver

Year 2005/06

1. CNCI Achievers of Industrial Excellence Gold

2. NCE Exports Award Agriculture Value Added Extra Large Gold

3. NCE Exports Award Most Outstanding Exporter Extra Large Gold

4. NCE Exports Award Overall Silver

5. Best Corporate Citizens Awards Ten Best Corporate Citizens

6. Best Corporate Citizens Award Winner of Customer Relations7. International Brand of the Year Merit (Cecil)

8. Local Band of the Year Silver

9. Product Brand of the Year Gold

10. National Quality Award 2005 Extra Large Category - Gold

Year 2004/05

1. Food Awards of Excellence 2003 Confectionary - Large Category Gold

2. NCE Exporter Awards 2003 Extra Large Category Silver

3. CNCI Achievers of Industrial Excellence 2004 - Large Category Gold

4. Best Corporate Citizens Awards 2004 Merit Award

5. International Food safety Certification HACCP Hazard Analysis and Critical Control

Points

6. Brand of the year Gold Munchee Super Cream Cracker

7. Product Brand of the Year Gold Munchee Super Cream Cracker

8. Product Brand of the Year Silver Munchee

9. Product Brand of the Year Bronze Ritzbury

10. Turnaround Brand of the Year Gold Munchee Ginger

11. Local Brand of the Year Merit (Silver) Munchee

12. Innovative Brand of the Year Merit (Silver) Munchee

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Year 2003/04

1. SLS Quality Certification System

2. NCE Export Awards Bronze

3. National Award for Export Excellence Silver

4. CNCI Industrial Excellence Award Silver

5. Product Brand of the Year Bronze (Lankasoy) SLIM Brand Excellence

6. Product Brand of the Year Silver SLIM Brand Excellence

7. Product Brand of the Year Gold SLIM Brand Excellence

8. Innovative Brand of the Year SLIM Brand Excellence

9. Turnaround Brand of the Year (Lankasoy) SLIM Brand Excellence

10. Local Brand of the Year SLIM Brand Excellence11. Brand of the Year SLIM Brand Excellence

Year 2002/03

1. NCE Export Awards Silver

2. Product Brand of the Year Gold

3. Product Brand of the Year Silver

4. ISO 140001 Environmental Management System Certification

Before 2000

1. 6th International Food Awards

2. NCE Exports Awards Merit Award 1989

3. Excellence in Packaging 1995

4. NCE Export Awards Merit Award 1997

5. NCE Export Awards Merit Award 1998

6. National Productivity Awards Merit Award 1998

7. NCE Export Awards Merit Awards 1999

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Sudath Nutri Plusn

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